{"id":57138,"date":"2023-12-20T20:56:40","date_gmt":"2023-12-20T13:56:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/facebook-va-messenger-se-tai-hop-sau-9-nam-tach-roi.html"},"modified":"2023-12-20T20:56:40","modified_gmt":"2023-12-20T13:56:40","slug":"facebook-va-messenger-se-tai-hop-sau-9-nam-tach-roi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/facebook-va-messenger-se-tai-hop-sau-9-nam-tach-roi.html","title":{"rendered":"Facebook v\u00e0 Messenger s\u1ebd \u201ct\u00e1i h\u1ee3p\u201d sau 9 n\u0103m t\u00e1ch r\u1eddi"},"content":{"rendered":"
\n

T\u1eeb n\u0103m 2008, t\u00ednh n\u0103ng nh\u1eafn tin c\u1ee7a Facebook \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o \u1ee9ng d\u1ee5ng, thay v\u00ec c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1eafn tin ri\u00eang bi\u1ec7t \u2013 Messenger nh\u01b0 n\u0103m 2014 \u0111\u1ebfn hi\u1ec7n nay. Tuy nhi\u00ean v\u00e0o \u0111\u1ea7u th\u00e1ng 3 v\u1eeba qua, Tom Alison \u2013 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m Facebook \u2013 ti\u1ebft l\u1ed9 r\u1eb1ng n\u1ec1n t\u1ea3ng n\u00e0y \u0111ang th\u1eed nghi\u1ec7m vi\u1ec7c t\u00edch h\u1ee3p l\u1ea1i Facebook v\u00e0 Messenger v\u1edbi nhau.<\/span><\/p>\n

Facebook v\u00e0 Messenger s\u1ebd \"t\u00e1i h\u1ee3p\" sau 9 n\u0103m t\u00e1ch r\u1eddi<\/p>\n

Facebook v\u00e0 Messenger s\u1ebd \u201ct\u00e1i h\u1ee3p\u201d sau 9 n\u0103m t\u00e1ch r\u1eddi<\/p>\n<\/div>\n

T\u00ednh n\u0103ng nh\u1eafn tin c\u1ee7a Facebook: T\u1eeb t\u00edch h\u1ee3p \u0111\u1ebfn \u0111\u1ed9c l\u1eadp<\/b><\/h2>\n

Trong nh\u1eefng n\u0103m \u0111\u1ea7u ti\u00ean c\u1ee7a Facebook, t\u00ednh n\u0103ng nh\u1eafn tin \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n trong \u1ee9ng d\u1ee5ng ch\u00ednh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch g\u1eedi tin nh\u1eafn tr\u1ef1c ti\u1ebfp t\u1eeb trang c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh. Ch\u00ednh v\u00ec v\u1eady, khi Facebook ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, t\u00ednh n\u0103ng nh\u1eafn tin \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, v\u00e0o n\u0103m 2014, t\u00ednh n\u0103ng nh\u1eafn tin c\u1ee7a Facebook \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00e1ch ra th\u00e0nh m\u1ed9t \u1ee9ng d\u1ee5ng ri\u00eang bi\u1ec7t \u2013 Messenger, v\u1edbi l\u00fd do \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch b\u1edfi ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Facebook Mark Zuckerberg r\u1eb1ng : \u201c\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap Messenger tr\u1edf th\u00e0nh \u201ctr\u1ea3i nghi\u1ec7m nh\u1eafn tin di \u0111\u1ed9ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3\u201d.<\/span><\/p>\n

\"T\u00ednh<\/p>\n

T\u00ednh n\u0103ng nh\u1eafn tin c\u1ee7a Facebook: T\u1eeb t\u00edch h\u1ee3p \u0111\u1ebfn \u0111\u1ed9c l\u1eadp<\/p>\n<\/div>\n

Quy\u1ebft \u0111\u1ecbnh n\u00e0y \u0111\u00e3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng t\u1ee9c gi\u1eadn v\u00ec h\u1ecd ph\u1ea3i t\u1ea3i xu\u1ed1ng m\u1ed9t \u1ee9ng d\u1ee5ng m\u1edbi \u0111\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng nh\u1eafn tin. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t kh\u00f3 ch\u1ecbu \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng t\u00ednh n\u0103ng nh\u1eafn tin s\u1eb5n c\u00f3 trong \u1ee9ng d\u1ee5ng ch\u00ednh c\u1ee7a Facebook. H\u1ecd kh\u00f4ng ch\u1ec9 ph\u1ea3i t\u1ed1n th\u00eam th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u1ea3i xu\u1ed1ng v\u00e0 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng m\u1edbi m\u00e0 c\u00f2n ph\u1ea3i h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng n\u00f3. V\u00ec v\u1eady, tuy quy\u1ebft \u0111\u1ecbnh t\u00e1ch ra \u1ee9ng d\u1ee5ng ri\u00eang bi\u1ec7t \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra, nh\u01b0ng v\u1eabn \u0111\u00e3 g\u00e2y ra r\u1ea5t nhi\u1ec1u tranh c\u00e3i.<\/span><\/p>\n

Facebook v\u00e0 Messenger s\u1ebd \u201ct\u00e1i h\u1ee3p\u201d sau g\u1ea7n 1 th\u1eadp k\u1ec9<\/h2>\n

V\u00e0o th\u00e1ng 6 n\u0103m 2022, The Verge (m\u1ed9t trang web c\u00f4ng ngh\u1ec7 v\u00e0 v\u0103n h\u00f3a s\u1ed1 c\u1ee7a M\u1ef9) \u0111\u00e3 \u0111\u01b0a tin r\u1eb1ng Meta \u0111\u00e3 c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ec3 g\u1ed9p hai \u1ee9ng d\u1ee5ng. V\u00e0o th\u00e1ng 12 n\u0103m 2022, Matt Navarra (chuy\u00ean gia t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) \u0111\u00e3 ph\u00e1t hi\u1ec7n c\u00f4ng ty \u0111ang th\u1eed nghi\u1ec7m vi\u1ec7c h\u1ee3p nh\u1ea5t Facebook v\u00e0 Messenger\u00a0m\u1ed9t c\u00e1ch k\u00edn \u0111\u00e1o. \u00d4ng \u0111\u00e3 \u0111\u00e1nh gi\u00e1 r\u1eb1ng \u0111\u1ed9ng th\u00e1i n\u00e0y s\u1ebd gi\u00fap Facebook c\u1ea1nh tranh m\u1ea1nh m\u1ebd.<\/span><\/p>\n

V\u00e0o ng\u00e0y 7\/3\/2023, ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m Facebook, \u00f4ng Tom Alison cho bi\u1ebft: \u201cCh\u00fang t\u00f4i \u0111ang th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ecdc tin nh\u1eafn ngay trong \u1ee9ng d\u1ee5ng Facebook. M\u1ee5c \u0111\u00edch c\u1ee7a \u0111\u1ed9ng th\u00e1i t\u00edch h\u1ee3p Facebook v\u00e0 Messenger n\u00e0y l\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb n\u1ed9i dung d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng nhi\u1ec1u \u1ee9ng d\u1ee5ng\u201d.<\/span><\/p>\n

Facebook v\u00e0 Messenger s\u1ebd \"t\u00e1i h\u1ee3p\" sau g\u1ea7n 1 th\u1eadp k\u1ec9<\/p>\n

Facebook v\u00e0 Messenger s\u1ebd \u201ct\u00e1i h\u1ee3p\u201d sau g\u1ea7n 1 th\u1eadp k\u1ec9<\/p>\n<\/div>\n

Meta mu\u1ed1n c\u1ea1nh tranh v\u1edbi TikTok b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng chia s\u1ebb n\u1ed9i dung v\u00e0 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n b\u00e8. Theo \u00f4ng Alison, kh\u1ea3 n\u0103ng b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ea1n b\u00e8 l\u00e0 \u0111i\u1ec1u l\u00e0m cho Facebook v\u00e0 Instagram kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c nh\u01b0 TikTok. Meta tin r\u1eb1ng n\u1ed9i dung c\u00f3 th\u1ec3 l\u00e0 kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 ch\u00ednh v\u00ec v\u1eady, t\u00ednh n\u0103ng tr\u00f2 chuy\u1ec7n tr\u1edf l\u1ea1i \u1ee9ng d\u1ee5ng ch\u00ednh c\u1ee7a Facebook s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u0103ng t\u00ednh ti\u1ec7n \u00edch trong vi\u1ec7c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Meta: M\u1edf r\u1ed9ng vai tr\u00f2 c\u1ee7a Facebook \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng<\/b><\/h2>\n

Facebook \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng vai tr\u00f2 c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n t\u1ea3ng. Theo \u0111\u00f3, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 k\u1ebft n\u1ed1i b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, CEO Mark Zuckerberg c\u00f2n mu\u1ed1n Facebook tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi xung quanh m\u00ecnh. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 ch\u1ee7 \u0111\u00edch \u0111\u1ec3 gi\u00fap Facebook c\u1ea1nh tranh t\u1ed1t h\u01a1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 TikTok, trong th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

Theo \u0111\u00f3, Meta \u0111\u00e3 thay \u0111\u1ed5i giao di\u1ec7n News Feed c\u1ee7a Facebook v\u00e0 t\u1eadp trung v\u00e0o n\u1ed9i dung gi\u1ea3i tr\u00ed h\u01a1n, c\u00f9ng v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI). Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a Meta cho bi\u1ebft \u201cCh\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u00ean Reels \u0111\u1ec3 gi\u00fap nhi\u1ec1u ng\u01b0\u1eddi s\u00e1ng t\u1ea1o h\u01a1n ki\u1ebfm \u0111\u01b0\u1ee3c doanh thu qu\u1ea3ng c\u00e1o cho c\u00e1c video ng\u1eafn c\u1ee7a h\u1ecd\u201d.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u1ea3i ti\u1ebfn r\u00f5 r\u1ec7t nh\u1eb1m gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c l\u00e2u h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng. B\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb nhi\u1ec1u b\u00e0i \u0111\u0103ng gi\u1ea3i tr\u00ed h\u01a1n, Facebook hy v\u1ecdng ng\u01b0\u1eddi d\u00f9ng s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i th\u00f4ng tin. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap Facebook gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00e2u h\u01a1n v\u00e0 gi\u00fap n\u1ec1n t\u1ea3ng c\u1ea1nh tranh t\u1ed1t h\u01a1n v\u1edbi TikTok.\u00a0<\/span><\/p>\n

Trong th\u00f4ng b\u00e1o c\u1ee7a m\u00ecnh, \u00f4ng Alison c\u0169ng kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng: \u201cFacebook s\u1ebd kh\u00f4ng s\u1ee5p \u0111\u1ed5 v\u00ec n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 \u0111\u1ebfn 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u00e0 \u0111ang ti\u1ebfp t\u1ee5c v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n. Ng\u01b0\u1eddi d\u00f9ng Facebook kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, m\u00e0 c\u00f2n \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 tham gia v\u00e0o nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd\u201d. \u00d4ng Alison nh\u1ea5n m\u1ea1nh r\u1eb1ng vi\u1ec7c Facebook c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n l\u00e0 do s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi c\u1ee7a c\u00f4ng ty, c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

Vi\u1ec7c Meta s\u00e1p nh\u1eadp Facebook v\u00e0 Messenger v\u00e0o m\u1ed9t \u1ee9ng d\u1ee5ng l\u00e0 b\u01b0\u1edbc ti\u1ebfn l\u1edbn \u0111\u1ed1i v\u1edbi t\u01b0\u01a1ng lai c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. S\u1ef1 thay \u0111\u1ed5i n\u00e0y h\u1ee9a h\u1eb9n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi gi\u00fap Facebook c\u1ea1nh tranh t\u1ed1t h\u01a1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb n\u0103m 2008, t\u00ednh n\u0103ng nh\u1eafn tin c\u1ee7a Facebook \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o \u1ee9ng d\u1ee5ng, thay v\u00ec c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1eafn tin ri\u00eang bi\u1ec7t \u2013 Messenger nh\u01b0 n\u0103m 2014 \u0111\u1ebfn hi\u1ec7n nay. Tuy nhi\u00ean v\u00e0o \u0111\u1ea7u th\u00e1ng 3 v\u1eeba qua, Tom Alison \u2013 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m Facebook \u2013 ti\u1ebft l\u1ed9 r\u1eb1ng n\u1ec1n t\u1ea3ng n\u00e0y \u0111ang th\u1eed nghi\u1ec7m vi\u1ec7c t\u00edch h\u1ee3p l\u1ea1i Facebook v\u00e0 Messenger v\u1edbi nhau.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57138"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57138"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57138\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}