{"id":5714,"date":"2023-11-30T00:47:33","date_gmt":"2023-11-30T00:47:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5714"},"modified":"2023-12-15T00:26:47","modified_gmt":"2023-12-15T00:26:47","slug":"tam-ly-hoc-marketing-6-nguyen-tac-giup-thay-doi-hanh-vi-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tam-ly-hoc-marketing-6-nguyen-tac-giup-thay-doi-hanh-vi-khach-hang.html","title":{"rendered":"T\u00e2m l\u00fd h\u1ecdc Marketing: 6 Nguy\u00ean t\u1eafc gi\u00fap thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<h3 id=\"ftoc-heading-2\" class=\"ftwp-heading\">B\u1eb1ng ch\u1ee9ng X\u00e3 h\u1ed9i \u2013 Social Proof<\/h3>\n<p>Theo nguy\u00ean t\u1eafc T\u00e2m l\u00fd h\u1ecdc Marketing: B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u2013 Social Proof, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c. \u1ee8ng d\u1ee5ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn mua s\u1eafm t\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c s\u1eed d\u1ee5ng v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m h\u01a1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p Marketing ho\u00e0n h\u1ea3o, khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. C\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng cao \u0111\u1ec1u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec3u h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1c nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf \u0111\u00e3 nhi\u1ec1u l\u1ea7n ch\u1ec9 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng tin v\u00e0o l\u1eddi n\u00f3i c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf, h\u01a1n l\u00e0 nh\u1eefng th\u00f4ng tin m\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 cung c\u1ea5p.<\/p>\n<p><em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu th\u1eadp c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i ?<\/em>\u00a0Khi m\u1ed9t kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 l\u1ea1i cho b\u1ea1n m\u1ed9t \u0111\u00e1nh gi\u00e1 t\u1ed1t, h\u00e3y xin ph\u00e9p h\u1ecd chia s\u1ebb ph\u1ea3n h\u1ed3i tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ed1 s\u1ef1 ki\u1ec7n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<p>V\u00ed d\u1ee5 nh\u01b0 Lush \u2013 m\u1ed9t c\u00f4ng ty m\u1ef9 ph\u1ea9m, \u0111\u00e3 s\u1eed d\u1ee5ng hashtag #LushShowAndTell \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u0103ng t\u1ea3i nh\u1eefng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p m\u00e0 h\u1ecd \u0111ang s\u1eed d\u1ee5ng, k\u00e8m theo chia s\u1ebb c\u1ee7a b\u1ea3n th\u00e2n, ph\u01b0\u01a1ng ph\u00e1p tr\u00ean v\u1eeba gi\u00fap Lush thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, v\u1eeba khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n.<\/p>\n<h3 id=\"ftoc-heading-3\" class=\"ftwp-heading\">C\u00f3 \u0111i c\u00f3 l\u1ea1i<\/h3>\n<p>Khi ai \u0111\u00f3 t\u1eb7ng b\u1ea1n m\u1ed9t m\u00f3n qu\u00e0, b\u1ea1n c\u00f3 th\u01b0\u1eddng c\u1ea3m th\u1ea5y r\u1eb1ng b\u1ea3n th\u00e2n ph\u1ea3i t\u1eb7ng l\u1ea1i m\u1ed9t m\u00f3n qu\u00e0 n\u00e0o \u0111\u00f3 cho h\u1ecd, ho\u1eb7c c\u1ea3m th\u1ea5y c\u00f3 l\u1ed7i n\u1ebfu b\u1ea1n kh\u00f4ng mang l\u1ea1i \u0111\u01b0\u1ee3c g\u00ec cho h\u1ecd hay kh\u00f4ng ? Trong t\u00e2m l\u00fd h\u1ecdc Marketing, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nguy\u00ean t\u1eafc \u201cC\u00f3 \u0111i c\u00f3 l\u1ea1i \u2013 Reciprocity\u201d.<\/p>\n<p>Theo c\u00e1c \u0111\u1ecbnh ngh\u0129a t\u1eeb chuy\u00ean m\u00f4n t\u00e2m l\u00fd h\u1ecdc marketing, ti\u00eau chu\u1ea9n \u201cc\u00f3 \u0111i c\u00f3 l\u1ea1i\u201d c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u1ea3m th\u1ea5y \u201cm\u1eafc n\u1ee3\u201d m\u1ed9t c\u00f4ng ty n\u00e0o \u0111\u00f3 n\u1ebfu doanh nghi\u1ec7p \u0111\u00f3 cung c\u1ea5p cho h\u1ecd m\u1ed9t s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed.<\/p>\n<p>V\u00ed d\u1ee5, gi\u1ea3 s\u1eed m\u1ed9t c\u00f4ng ty m\u1ef9 ph\u1ea9m cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t th\u1ecfi son mi\u1ec5n ph\u00ed v\u00e0 mong mu\u1ed1n h\u1ecd th\u1ef1c hi\u1ec7n m\u1eabu kh\u1ea3o so\u00e1t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a th\u1ecfi son \u0111\u00f3. Th\u00ec ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd c\u1ea3m th\u1ea5y c\u00f3 ngh\u0129a v\u1ee5 ph\u1ea3i \u0111i\u1ec1n v\u00e0 g\u1eedi l\u1ea1i b\u1ea3n kh\u1ea3o s\u00e1t cho doanh nghi\u1ec7p, b\u1edfi v\u00ec h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t m\u00f3n qu\u00e0 t\u1eeb doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n<p>S\u1eed d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung mi\u1ec5n ph\u00ed, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u00e1ch \u0111i\u1ec7n t\u1eed ho\u1eb7c c\u00e1c b\u00e0i h\u1ecdc h\u1eefu \u00edch, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin li\u00ean h\u1ec7 t\u1eeb c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y ph\u1ea3i nh\u1ea5n m\u1ea1nh nh\u1eefng g\u00ec h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c, khi th\u1ef1c hi\u1ec7n theo y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 id=\"ftoc-heading-4\" class=\"ftwp-heading\">Hi\u1ec7u \u1ee9ng M\u1ed3i nh\u1eed<\/h3>\n<p>M\u1eb7c d\u00f9 h\u1ea7u h\u1ebft c\u00e1c nguy\u00ean t\u1eafc t\u00e2m l\u00fd h\u1ecdc n\u00e0y \u0111\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c, nh\u01b0ng hi\u1ec7u \u1ee9ng m\u1ed3i nh\u1eed h\u1ea7u nh\u01b0 ch\u1ec9 d\u00e0nh ri\u00eang cho ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb.<\/p>\n<p>Hi\u1ec7u \u1ee9ng M\u1ed3i nh\u1eed l\u00e0 m\u1ed9t khuynh h\u01b0\u1edbng thay \u0111\u1ed5i nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u m\u1ed9t l\u1ef1a ch\u1ecdn th\u1ee9 ba k\u00e9m h\u1ea5p d\u1eabn h\u01a1n, khi\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n h\u01a1n t\u1ea1o c\u1ea3m gi\u00e1c mang l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f2n l\u1ea1i khi ch\u1ec9 c\u00f3 hai s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u1ef1a ch\u1ecdn .<\/p>\n<p>Khi ch\u1ec9 c\u00f3 hai l\u1ef1a ch\u1ecdn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1ef1c ti\u1ebfp so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m. L\u1ef1a ch\u1ecdn th\u1ee9 ba l\u00e0m thay \u0111\u1ed5i h\u00ecnh \u1ea3nh tinh th\u1ea7n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 s\u1eb5n v\u00e0 khi\u1ebfn h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn ph\u01b0\u01a1ng \u00e1n \u0111\u1eaft ti\u1ec1n h\u01a1n.<\/p>\n<p>S\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng m\u1ed3i nh\u1eed trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch nh\u00f3m c\u00e1c m\u1ee5c th\u00e0nh b\u1ed9 ba thay v\u00ec hai, v\u1edbi m\u1ed9t t\u00f9y ch\u1ecdn \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed3i nh\u1eed. Hi\u1ec3n th\u1ecb gi\u00e1 c\u1ee7a c\u00e1c ph\u1ea7n t\u1eed ri\u00eang l\u1ebb so v\u1edbi g\u00f3i \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<h3 id=\"ftoc-heading-5\" class=\"ftwp-heading\">\u0110\u1ed9 khan hi\u1ebfm<\/h3>\n<p>H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 suy ngh\u0129 r\u1eb1ng v\u1eadt ph\u1ea9m hi\u1ebfm lu\u00f4n s\u1edf h\u1eefu gi\u00e1 tr\u1ecb cao h\u01a1n. \u0110i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c lo\u1ea1i \u0111\u00e1 qu\u00fd, ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u1ecdc l\u1ee5c b\u1ea3o ho\u1eb7c h\u1ed3ng ng\u1ecdc \u2014 s\u1ef1 khan hi\u1ebfm c\u1ee7a ch\u00fang khi\u1ebfn ch\u00fang tr\u1edf n\u00ean \u0111\u00e1ng gi\u00e1 h\u01a1n. \u0110\u00e2y ch\u00ednh l\u00e0 nguy\u00ean t\u1eafc khan hi\u1ebfm trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing.<\/p>\n<p>Nguy\u00ean t\u1eafc t\u00e2m l\u00fd n\u00e0y n\u00f3i r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1eb7t gi\u00e1 tr\u1ecb cao h\u01a1n cho c\u00e1c m\u1eb7t h\u00e0ng, n\u1ebfu c\u00f3 s\u1ef1 thi\u1ebfu h\u1ee5t v\u1ec1 m\u1ed9t y\u1ebfu t\u1ed1 nh\u1ea5t \u0111\u1ecbnh s\u1ed1 l\u01b0\u1ee3ng, th\u1eddi gian,\u2026\u00a0 Khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, th\u00ec nguy\u00ean t\u1eafc khan hi\u1ebfm c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua th\u1ee9 g\u00ec \u0111\u00f3 h\u01a1n ho\u1eb7c tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n n\u1ebfu h\u1ecd ngh\u0129 r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111ang tr\u1edf n\u00ean \u201ckhan hi\u1ebfm\u201d.<\/p>\n<p>Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 (FoMo \u2013 Fear of Missing out). Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng mu\u1ed1n b\u1ecf l\u1ee1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c b\u1ea5t k\u1ef3 c\u01a1 h\u1ed9i n\u00e0o khi mua h\u00e0ng. S\u1ef1 khan hi\u1ebfm t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch khuy\u1ebfn kh\u00edch vi\u1ec7c mua h\u00e0ng \u201cb\u1ed1c \u0111\u1ed3ng\u201d.<\/p>\n<p>\u0110\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c khan hi\u1ebfm, h\u00e3y ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o pop-up, Call-to-Action \u201c\u0110\u1eb7t h\u00e0ng ngay \u0111\u1ec3 nh\u1eadn nhi\u1ec1u \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn\u201d, \u201c\u01afu \u0111\u00e3i ch\u1ec9 trong h\u00f4m nay\u201d, \u201cC\u00f2n 1 ng\u00e0y n\u1eefa l\u00e0 h\u1ebft \u01b0u \u0111\u00e3i\u201d trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n, \u0111\u1ec3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft r\u1eb1ng h\u1ecd s\u1ebd b\u1ecf l\u1ee1 n\u1ebfu kh\u00f4ng mua h\u00e0ng s\u1edbm.<\/p>\n<h3 id=\"ftoc-heading-6\" class=\"ftwp-heading\">T\u00e2m l\u00fd h\u1ecdc Marketing \u2013 Y\u1ebfu t\u1ed1 M\u00e0u s\u1eafc<\/h3>\n<p>M\u00e0u s\u1eafc c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ch\u00fang ta v\u00e0 kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u1ea5p trong b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00e1c chuy\u00ean gia v\u1ec1 t\u00e2m l\u00fd h\u1ecdc marketing \u2013 m\u00e0u s\u1eafc, cho th\u1ea5y m\u1ecdi ng\u01b0\u1eddi s\u1ebd h\u00ecnh th\u00e0nh nh\u1eadn \u0111\u1ecbnh v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m trong v\u00f2ng 90 gi\u00e2y v\u00e0 62% \u2013 90% quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 ch\u1ec9 d\u1ef1a tr\u00ean m\u00e0u s\u1eafc. M\u00e0u s\u1eafc kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e2m tr\u1ea1ng v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Kh\u00f4ng c\u00f3 m\u1ed9t ti\u00eau chu\u1ea9n c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng khi n\u00f3i \u0111\u1ebfn y\u1ebfu t\u1ed1 m\u00e0u s\u1eafc. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 h\u00e3y th\u1eed nghi\u1ec7m v\u00e0 ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh cho s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n<h3 id=\"ftoc-heading-7\" class=\"ftwp-heading\">Nguy\u00ean t\u1eafc Th\u1ea9m quy\u1ec1n \u2013 Authority<\/h3>\n<p>M\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u1eafng nghe v\u00e0 tin t\u01b0\u1edfng m\u1ed9t chuy\u00ean gia v\u1edbi ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c, h\u01a1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi v\u00f4 danh n\u00e0o \u0111\u00f3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. V\u00ec v\u1eady, vi\u1ec7c c\u00f3 m\u1ed9t chuy\u00ean gia c\u00f3 li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111ang kinh doanh, n\u00f3i v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi.<\/p>\n<p><em>La Roche Posay \u0111\u00e3 \u1ee9ng d\u1ee5ng nguy\u00ean t\u1eafc n\u00e0y r\u1ea5t t\u1ed1t trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh, b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c b\u00e0i vi\u1ebft \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c da li\u1ec5u.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1eb1ng ch\u1ee9ng X\u00e3 h\u1ed9i \u2013 Social Proof Theo nguy\u00ean t\u1eafc T\u00e2m l\u00fd h\u1ecdc Marketing: B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u2013 Social Proof, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c. \u1ee8ng d\u1ee5ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, th\u00ec ng\u01b0\u1eddi ti\u00eau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,235],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5714"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5714"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5714\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}