{"id":57142,"date":"2023-12-20T20:58:00","date_gmt":"2023-12-20T13:58:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/google-thay-doi-cai-nhin-ve-cac-cong-cu-ai-content.html"},"modified":"2023-12-20T20:58:00","modified_gmt":"2023-12-20T13:58:00","slug":"google-thay-doi-cai-nhin-ve-cac-cong-cu-ai-content","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/google-thay-doi-cai-nhin-ve-cac-cong-cu-ai-content.html","title":{"rendered":"Google thay \u0111\u1ed5i c\u00e1i nh\u00ecn v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 AI content"},"content":{"rendered":"
\n

Google \u0111\u00e3 thay \u0111\u1ed5i ch\u00ednh s\u00e1ch c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng c\u00f2n tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd s\u1ebd ch\u1ed1ng l\u1ea1i t\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng, bao g\u1ed3m c\u1ea3 vi\u1ec7c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 AI content. Thay v\u00e0o \u0111\u00f3, Google s\u1ebd \u0111\u00e1nh gi\u00e1 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a h\u1ecd v\u00e0 \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/strong><\/p>\n

\"Google<\/p>\n

Google thay \u0111\u1ed5i c\u00e1i nh\u00ecn v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 AI content<\/p>\n<\/div>\n

Quan \u0111i\u1ec3m c\u1ee7a Google v\u1ec1 n\u1ed9i dung\u00a0\u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi AI content<\/b><\/h2>\n

Hi\u1ec7n nay, quy \u0111\u1ecbnh c\u1ee7a Google v\u1ec1 c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi AI content \u0111\u00e3 thay \u0111\u1ed5i. C\u1ee5 th\u1ec3, v\u00e0o th\u00e1ng 11 n\u0103m 2022, tr\u00ean trang Twitter c\u1ee7a m\u00ecnh, Danny Sullivan (\u0110\u1ea1i di\u1ec7n c\u00f4ng ch\u00fang cho Search \u2013 Google) \u0111\u00e3 tuy\u00ean b\u1ed1 Google kh\u00f4ng c\u00f2n c\u1ea5m c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi AI n\u1eefa.\u00a0\u00a0<\/span><\/p>\n

\"Trang<\/p>\n

Trang Twitter c\u1ee7a Danny Sullivan (\u0110\u1ea1i di\u1ec7n c\u00f4ng ch\u00fang cho Search \u2013 Google)<\/p>\n<\/div>\n

Tr\u01b0\u1edbc \u0111\u00f3, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Webmaster c\u1ee7a Google c\u00f3 \u0111\u1ec1 c\u1eadp bao g\u1ed3m c\u1ea3 vi\u1ec7c tr\u00e1nh n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng. C\u1ee5 th\u1ec3, Google \u0111\u00e3 c\u00f3 c\u00e1c ch\u00ednh s\u00e1ch c\u1ea5m s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI content \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng v\u00ec nhi\u1ec1u l\u00fd do kh\u00e1c nhau. M\u1ed9t trong nh\u1eefng l\u00fd do \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. Trong qu\u00e1 kh\u1ee9, nhi\u1ec1u trang web \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung kh\u00f4ng \u0111\u1ee7 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u00f4ng h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi \u0111\u1ecdc. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 l\u00e0m gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u trang web c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI content \u0111\u1ec3 spam v\u00e0 gian l\u1eadn h\u1ec7 th\u1ed1ng t\u00ecm ki\u1ebfm. Ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1eed d\u1ee5ng n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o h\u00e0ng lo\u1ea1t c\u00e1c trang landing page (Trang web \u1ea3o) ho\u1eb7c s\u1ea3n ph\u1ea9m gi\u1ea3. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh minh b\u1ea1ch v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/span><\/p>\n

V\u00ec nh\u1eefng l\u00fd do n\u00e0y, Google \u0111\u00e3 c\u1ea5m s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI content \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n

Tuy nhi\u00ean, v\u00e0o th\u00e1ng 4 n\u0103m 2022, c\u00f4ng ty \u0111\u00e3 c\u1eadp nh\u1eadt h\u01b0\u1edbng d\u1eabn c\u1ee7a m\u00ecnh, c\u1ee5 th\u1ec3 t\u1eadp trung \u0111\u1eb7c bi\u1ec7t v\u00e0o \u201cn\u1ed9i dung spam t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra\u201d. B\u00ean c\u1ea1nh \u0111\u00f3, Danny Sullivan nh\u1ea5n m\u1ea1nh \u0111i\u1ec3m n\u00e0y v\u00e0o th\u00e1ng 11 n\u0103m 2022. \u00d4ng n\u00f3i r\u1eb1ng s\u1ebd kh\u00f4ng c\u00f3 vi ph\u1ea1m h\u01b0\u1edbng d\u1eabn n\u00e0o c\u1ee7a Google n\u1ebfu s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o n\u1ed9i dung, v\u1edbi \u0111i\u1ec1u ki\u1ec7n l\u00e0 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c vi\u1ebft cho ng\u01b0\u1eddi d\u00f9ng ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. N\u00f3i c\u00e1ch kh\u00e1c, m\u1ee5c ti\u00eau c\u1ee7a n\u1ed9i dung n\u00ean l\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 chi ph\u1ed1i th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm. C\u00e1c quy \u0111\u1ecbnh c\u1ee7a Google v\u1ec1 content AI lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian, b\u1ea1n n\u00ean th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt l\u1ea1i th\u00f4ng tin tr\u00ean trang th\u00f4ng tin ch\u00ednh th\u1ee9c c\u1ee7a Google.<\/span><\/p>\n

\"\u1ea2nh<\/p>\n

\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh t\u1eeb th\u00e1ng 7 n\u0103m 2022 v\u1ec1 nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb trang web c\u0169 c\u1ee7a Google<\/p>\n<\/div>\n

G\u1ea7n \u0111\u00e2y, John Mueller (chuy\u00ean gia SEO c\u1ee7a Google), ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 c\u00f3 th\u00e1i \u0111\u1ed9 ho\u00e0i nghi v\u1ec1 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 AI content, \u0111\u00e3 ch\u1ea5p nh\u1eadn vi\u1ec7c s\u1eed d\u1ee5ng n\u00f3 nhi\u1ec1u h\u01a1n. Mueller \u0111\u00e3 x\u00e1c nh\u1eadn trong m\u1ed9t d\u00f2ng tin tr\u00ean Mastodon v\u00e0o th\u00e1ng 1 n\u0103m 2023 r\u1eb1ng AI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3.<\/span><\/p>\n

Tuy nhi\u00ean, ngay c\u1ea3 khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i n\u00e0y, Google c\u00f3 th\u1ec3 s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf: li\u1ec7u n\u00f3 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c v\u0103n b\u1ea3n ho\u1eb7c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 AI content? Trong khi Google c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y trong qu\u00e1 kh\u1ee9, nh\u01b0ng khi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng ti\u00ean ti\u1ebfn v\u00e0 gi\u1ed1ng con ng\u01b0\u1eddi h\u01a1n, \u0111i\u1ec1u n\u00e0y c\u00f3 v\u1ebb kh\u00f3 kh\u0103n h\u01a1n trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

M\u1eb7c d\u00f9 Google \u0111\u00e3 ch\u1ea5p nh\u1eadn s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ea1o n\u1ed9i dung, nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng ty n\u00e0y v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c t\u00ecm c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 ng\u0103n ch\u1eb7n n\u1ed9i dung spam v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt manipuate (thao t\u00fang) th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 AI t\u1ea1o n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n

T\u1ea1i sao Google thay \u0111\u1ed5i quan \u0111i\u1ec3m v\u00e0 lu\u1eadt l\u1ec7 v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 AI content?\u00a0<\/b><\/h2>\n

Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t nhanh ch\u00f3ng v\u00e0 t\u1ea1o ra nh\u1eefng ti\u1ebfn b\u1ed9 \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c t\u1ea1o n\u1ed9i dung. Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c thu\u1eadt to\u00e1n AI th\u01b0\u1eddng t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u00e0 vi ph\u1ea1m nguy\u00ean t\u1eafc c\u1ee7a Google v\u1ec1 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng, l\u00e0m cho c\u00e1c trang web c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung k\u00e9m, d\u1eabn \u0111\u1ebfn b\u1ecb ph\u1ea1t v\u00e0 gi\u1ea3m th\u1ee9 h\u1ea1ng tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/span><\/p>\n

Tuy nhi\u00ean, hi\u1ec7n nay, c\u00e1c thu\u1eadt to\u00e1n AI \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 v\u00e0 t\u1ea1o ra n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n nhi\u1ec1u. V\u00ec v\u1eady, c\u00e1c trang web s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI content \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung kh\u00f4ng c\u00f2n b\u1ecb x\u1ebfp v\u00e0o nh\u00f3m vi ph\u1ea1m ban \u0111\u1ea7u c\u1ee7a Google n\u1eefa. Th\u1eadm ch\u00ed, c\u00e1c n\u1ed9i dung n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1eefu \u00edch v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

\"T\u1ea1i<\/p>\n

T\u1ea1i sao Google thay \u0111\u1ed5i quan \u0111i\u1ec3m v\u00e0 lu\u1eadt l\u1ec7 v\u1edbi n\u1ed9i dung AI?<\/p>\n<\/div>\n

M\u1eb7c d\u00f9 Google \u0111\u00e3 c\u1eadp nh\u1eadt h\u01b0\u1edbng d\u1eabn m\u1edbi v\u1ec1 n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 AI content, tuy nhi\u00ean hi\u1ec7n t\u1ea1i v\u1eabn ch\u01b0a c\u00f3 h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng n\u00e0o v\u1ec1 vi\u1ec7c tr\u00e1nh n\u1ed9i dung n\u00e0y. \u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c c\u00f4ng c\u1ee5 AI content hi\u1ec7n nay \u0111\u00e3 r\u1ea5t t\u00e2n ti\u1ebfn v\u00e0 t\u1ea1o ra n\u1ed9i dung r\u1ea5t gi\u1ed1ng v\u1edbi nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi con ng\u01b0\u1eddi, kh\u00f3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 n\u1ed9i dung do con ng\u01b0\u1eddi vi\u1ebft v\u00e0 \u0111\u00e2u l\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi AI.<\/span><\/p>\n

C\u00e1ch th\u1ee9c \u0111\u00e1nh gi\u00e1 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 AI content c\u1ee7a Google<\/b><\/h2>\n

Hi\u1ec7n t\u1ea1i, Google ch\u1ea5p nh\u1eadn n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi AI n\u1ebfu n\u00f3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a SEO. Tuy nhi\u00ean, Google v\u1eabn c\u00f3 c\u00e1c ti\u00eau ch\u00ed v\u00e0 quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u1ed9i dung AI v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

\"C\u00e1ch<\/p>\n

C\u00e1ch th\u1ee9c \u0111\u00e1nh gi\u00e1 n\u1ed9i dung AI c\u1ee7a Google<\/p>\n<\/div>\n

C\u00e1ch th\u1ee9c \u0111\u00e1nh gi\u00e1 n\u1ed9i dung AI c\u1ee7a Google bao g\u1ed3m:<\/span><\/p>\n

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  • Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung: N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi AI ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng cao, cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00f4ng c\u00f3 n\u1ed9i dung spam hay l\u1ed7i ng\u1eef ph\u00e1p.<\/span><\/li>\n
  • T\u00ednh kh\u00e1ch quan: N\u1ed9i dung AI ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed9t c\u00e1ch kh\u00e1ch quan, ch\u00e2n th\u1ef1c, h\u1eefu \u00edch v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc, ch\u1ee9 kh\u00f4ng \u0111\u01b0\u1ee3c n\u00f3i qu\u00e1\/ l\u00e0m sai s\u1ef1 th\u1eadt do \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 ti\u1ec1n th\u00f9 lao hay chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/span><\/li>\n
  • T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng: N\u1ed9i dung AI ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u0111\u00e1p \u1ee9ng c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p c\u00e1c th\u00f4ng tin h\u1eefu \u00edch.<\/span><\/li>\n<\/ul>\n

    \u0110\u1ec3 \u0111\u01b0\u1ee3c Google ch\u1ea5p thu\u1eadn, n\u1ed9i dung AI c\u1ea7n tr\u00e1nh c\u00e1c \u0111i\u1ec1u sau:<\/b><\/p>\n

      \n
    • T\u1ea1o ra n\u1ed9i dung spam ho\u1eb7c kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/li>\n
    • S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a qu\u00e1 m\u1ee9c trong n\u1ed9i dung.<\/span><\/li>\n
    • S\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111\u00e1nh l\u1eeba h\u1ec7 th\u1ed1ng t\u00ecm ki\u1ebfm.<\/span><\/li>\n
    • Vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh b\u1ea3n quy\u1ec1n ho\u1eb7c c\u00e1c quy \u0111\u1ecbnh kh\u00e1c c\u1ee7a Google.<\/span><\/li>\n<\/ul>\n

      H\u00ecnh ph\u1ea1t c\u1ee7a Google d\u00e0nh cho c\u00e1c n\u1ed9i dung AI sai ph\u1ea1m \u0111i\u1ec1u lu\u1eadt<\/b><\/h2>\n

      Google \u0111\u00e3 c\u00f4ng b\u1ed1 r\u1eb1ng c\u00e1c v\u0103n b\u1ea3n v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google. N\u1ebfu c\u00e1c n\u1ed9i dung n\u00e0y kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00f3, Google c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 h\u00ecnh ph\u1ea1t nh\u01b0:<\/span><\/p>\n

      H\u1ea1 th\u1ee9 h\u1ea1ng<\/b><\/h3>\n

      N\u1ebfu c\u00e1c n\u1ed9i dung do AI t\u1ea1o ra kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google, Google c\u00f3 th\u1ec3 gi\u1ea3m th\u1ee9 h\u1ea1ng c\u1ee7a ch\u00fang tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c n\u1ed9i dung n\u00e0y \u00edt \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng th\u1ea5y v\u00e0 ti\u1ebfp c\u1eadn h\u01a1n.<\/span><\/p>\n

      Gi\u1ea3m th\u1ee9 h\u1ea1ng l\u00e0 m\u1ed9t h\u00ecnh ph\u1ea1t m\u1ea1nh m\u1ebd v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 hi\u1ec3n th\u1ecb c\u1ee7a n\u1ed9i dung tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. Khi m\u1ed9t trang web b\u1ecb gi\u1ea3m th\u1ee9 h\u1ea1ng, n\u00f3 s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed th\u1ea5p h\u01a1n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 c\u00f3 \u00edt kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c truy c\u1eadp b\u1edfi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

      Lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n<\/b><\/h3>\n

      N\u1ebfu c\u00e1c n\u1ed9i dung do AI t\u1ea1o ra kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google, Google c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n ch\u00fang kh\u1ecfi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.<\/span><\/p>\n

      Lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n l\u00e0 m\u1ed9t h\u00ecnh ph\u1ea1t nghi\u00eam kh\u1eafc h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c gi\u1ea3m th\u1ee9 h\u1ea1ng, v\u00ec n\u00f3 lo\u1ea1i b\u1ecf c\u00e1c n\u1ed9i dung kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google kh\u1ecfi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0y tr\u00ean Google.<\/span><\/p>\n

      Kh\u00f4ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

      N\u1ebfu c\u00e1c n\u1ed9i dung do AI t\u1ea1o ra b\u1ecb \u0111\u00e1nh gi\u00e1 kh\u00f4ng \u0111\u1ee7 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, Google c\u00f3 th\u1ec3 kh\u00f4ng cho ph\u00e9p qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang web ch\u1ee9a c\u00e1c n\u1ed9i dung n\u00e0y.<\/span><\/p>\n

      \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c trang web ch\u1ee9a n\u1ed9i dung do AI t\u1ea1o ra s\u1ebd kh\u00f4ng th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n t\u1eeb vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, do \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 thu nh\u1eadp c\u1ee7a c\u00e1c trang web \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c n\u1ed9i dung n\u00e0y \u00edt \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn h\u00f3a v\u00e0 ti\u1ebfp c\u1eadn h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

      Nh\u1eefng h\u00ecnh ph\u1ea1t n\u00e0y nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng b\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google v\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng khi t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean Google.<\/span><\/p>\n

      C\u00e1ch t\u1ea1o n\u1ed9i dung t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 AI content m\u00e0 Google y\u00eau th\u00edch<\/b><\/h2>\n

      Google y\u00eau c\u1ea7u c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra ph\u1ea3i c\u00f3 m\u1ee5c \u0111\u00edch ph\u1ee5c v\u1ee5 cho con ng\u01b0\u1eddi. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung m\u00e0 google ch\u1ea5p nh\u1eadn?<\/span><\/p>\n

      Google \u0111\u00e3 \u0111\u01b0a ra h\u01b0\u1edbng d\u1eabn kh\u00e1 t\u1ed1t trong b\u1ea3n c\u1eadp nh\u1eadt n\u1ed9i dung b\u00e0i vi\u1ebft h\u1eefu \u00edch c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2022, trong \u0111\u00f3 ti\u00eau \u0111\u1ec1 nh\u1ea5n m\u1ea1nh l\u00e0 \u201cN\u1ed9i dung ph\u1ea3i t\u1eadp trung v\u00e0o ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0 tr\u01b0\u1edbc h\u1ebft\u201d.<\/span><\/p>\n

      \"C\u00e1ch<\/p>\n

      C\u00e1ch t\u1ea1o n\u1ed9i dung AI m\u00e0 Google y\u00eau th\u00edch<\/p>\n<\/div>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c Google y\u00eau th\u00edch :<\/span><\/p>\n

        \n
      • Li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ea5y n\u1ed9i dung m\u00e0 b\u1ea1n cung c\u1ea5p c\u00f3 \u00edch cho h\u1ecd kh\u00f4ng?<\/span><\/li>\n
      • N\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng s\u1ef1 chuy\u00ean m\u00f4n v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u hay kh\u00f4ng? (v\u00ed d\u1ee5 ki\u1ebfn th\u1ee9c v\u1ec1 du l\u1ecbch, y khoa,\u2026)\u00a0<\/span><\/li>\n
      • Trang web c\u1ee7a b\u1ea1n c\u00f3 m\u1ee5c \u0111\u00edch ho\u1eb7c t\u1eadp trung v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 kh\u00f4ng?<\/span><\/li>\n
      • Sau khi \u0111\u1ecdc n\u1ed9i dung c\u1ee7a b\u1ea1n, li\u1ec7u \u0111\u1ed9c gi\u1ea3 c\u00f3 c\u1ea3m gi\u00e1c h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ee7 ki\u1ebfn th\u1ee9c cho m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd hay kh\u00f4ng?<\/span><\/li>\n
      • B\u1ea1n \u0111\u00e3 ghi nh\u1edb h\u01b0\u1edbng d\u1eabn c\u1ee7a Google v\u1ec1 c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt c\u1ed1t l\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft ch\u01b0a?<\/span><\/li>\n<\/ul>\n

        C\u00f3 th\u1ec3 n\u00f3i, Google \u0111\u00e3 thay \u0111\u1ed5i quan \u0111i\u1ec3m v\u1ec1\u00a0c\u00e1c c\u00f4ng c\u1ee5 vi\u1ebft content AI\u00a0v\u00e0 kh\u00f4ng c\u00f2n xem \u0111\u00f3 l\u00e0 vi ph\u1ea1m nh\u01b0 ban \u0111\u1ea7u. Tuy nhi\u00ean, vi\u1ec7c t\u1ea1o ra n\u1ed9i dung AI v\u1eabn c\u1ea7n tu\u00e2n th\u1ee7 nh\u1eefng quy \u0111\u1ecbnh c\u1ee7a Google v\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho con ng\u01b0\u1eddi. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI l\u00e0 xu h\u01b0\u1edbng content marketing m\u1edbi, gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, g\u1ee3i \u00fd n\u1ed9i dung s\u00e1ng t\u1ea1o, h\u1eefu \u00edch, v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. N\u1ebfu c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng c\u1ee5 AI, ch\u1eafc ch\u1eafn ch\u00fang s\u1ebd tr\u1edf th\u00e0nh c\u00e1nh tay ph\u1ea3i \u0111\u1eafc l\u1ef1c c\u1ee7a b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/span><\/p>\n

        Xem th\u00eam:<\/strong><\/em><\/p>\n

        C\u00e1c c\u00f4ng c\u1ee5 vi\u1ebft content h\u00e0ng \u0111\u1ea7u h\u1ed7 tr\u1ee3 marketing<\/strong><\/em><\/p>\n

        T\u1eadn d\u1ee5ng v\u00e0 k\u1ebft h\u1ee3p n\u1ed9i dung do AI t\u1ea1o ra \u2013 M\u1ed9t trong c\u00e1c xu h\u01b0\u1edbng marketing 2023<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Google \u0111\u00e3 thay \u0111\u1ed5i ch\u00ednh s\u00e1ch c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng c\u00f2n tuy\u00ean b\u1ed1 r\u1eb1ng h\u1ecd s\u1ebd ch\u1ed1ng l\u1ea1i t\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng, bao g\u1ed3m c\u1ea3 vi\u1ec7c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 AI content. Thay v\u00e0o \u0111\u00f3, Google s\u1ebd \u0111\u00e1nh gi\u00e1 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a h\u1ecd v\u00e0 \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57142"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57142"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57142\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}