{"id":57255,"date":"2023-12-20T21:12:43","date_gmt":"2023-12-20T14:12:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-vi-du-doanh-nghiep-chuyen-doi-so-thanh-cong-noi-tieng-the-gioi.html"},"modified":"2023-12-20T21:12:43","modified_gmt":"2023-12-20T14:12:43","slug":"6-vi-du-doanh-nghiep-chuyen-doi-so-thanh-cong-noi-tieng-the-gioi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-vi-du-doanh-nghiep-chuyen-doi-so-thanh-cong-noi-tieng-the-gioi.html","title":{"rendered":"6 v\u00ed d\u1ee5 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi"},"content":{"rendered":"
\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea5t y\u1ebfu m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u1ea3i tr\u1ea3i qua n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb t\u1ee5t h\u1eadu trong cu\u1ed9c C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd. \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i quy tr\u00ecnh, nh\u1eadn th\u1ee9c v\u00e0 th\u00f3i quen tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n ch\u1ee9 kh\u00f4ng ch\u1ec9 v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt. V\u1eady chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p l\u00e0 g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u00e1u v\u00ed d\u1ee5 v\u1ec1 c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n

\"6<\/p>\n

6 v\u00ed d\u1ee5 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi<\/p>\n<\/div>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p l\u00e0 g\u00ec ?<\/b><\/h2>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ea1o ho\u1eb7c s\u1eeda \u0111\u1ed5i c\u00e1c quy tr\u00ecnh kinh doanh hi\u1ec7n c\u00f3 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kinh doanh v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/span><\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 chuy\u1ec3n t\u1eeb c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng, tr\u00ean gi\u1ea5y th\u1ee7 c\u00f4ng sang b\u1ea3ng t\u00ednh v\u00e0 \u1ee9ng d\u1ee5ng th\u00f4ng minh \u0111\u1ec3 qu\u1ea3n l\u00fd doanh nghi\u1ec7p thu\u1eadn ti\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

NETFLIX \u2013\u00a0doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh c\u00f4ng ngh\u1ec7 v\u00e0 gi\u1ea3i tr\u00ed<\/b><\/h2>\n

Th\u1eddi m\u1edbi th\u00e0nh l\u1eadp c\u1ee7a Netflix l\u00e0 c\u00e1i t\u00ean l\u1ea1 kh\u00f4ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. Cho \u0111\u1ebfn n\u0103m 1997, Netflix \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh cho ph\u00e9p kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n thu\u00ea tr\u1ef1c ti\u1ebfp ho\u1eb7c g\u1eedi qua \u0111\u01b0\u1eddng b\u01b0u \u0111i\u1ec7n v\u00e0 m\u1edf b\u00e1n DVD. N\u0103m 2007, Netflix quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc c\u1ef1c k\u1ef3 t\u00e1o b\u1ea1o \u0111\u00f3 l\u00e0 \u00e1p d\u1ee5ng Internet v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

\"Netflix<\/p>\n

Netflix \u0111ang tr\u1edf th\u00e0nh c\u00e1i t\u00ean quen thu\u1ed9c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi<\/p>\n<\/div>\n

K\u1ec3 t\u1eeb \u0111\u00f3, doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00f4ng ngh\u1ec7 l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi phim tr\u1ef1c tuy\u1ebfn v\u1edbi h\u00e0ng tri\u1ec7u b\u1ed9 phim n\u1ed5i ti\u1ebfng c\u1ee7a nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. Ch\u00ednh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh Netflix n\u00e0y \u0111\u00e3 khi\u1ebfn nhi\u1ec1u m\u00f4 h\u00ecnh kinh doanh c\u0169 tr\u1edf n\u00ean kh\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c ph\u00e1 s\u1ea3n.\u00a0<\/span><\/p>\n

Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Netflix kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. V\u00e0o n\u0103m 2007, Netflix \u0111\u00e3 tung ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t d\u1ecbch v\u1ee5 si\u00eau m\u1edbi v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 l\u00e0 truy\u1ec1n ph\u00e1t video theo y\u00eau c\u1ea7u m\u00e0 kh\u00f4ng m\u1ea5t th\u00eam chi ph\u00ed thu\u00ea DVD. \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t n\u00e0y \u0111\u00e3 gi\u00fap d\u1ecbch v\u1ee5 cho thu\u00ea DVD c\u1ee7a doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. Hi\u1ec7n t\u1ea1i, Netflix c\u0169ng cung c\u1ea5p n\u1ed9i dung tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00e0 c\u0169ng \u0111\u00e3 t\u1ea1o m\u1ed9t \u1ee9ng d\u1ee5ng ri\u00eang \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng truy c\u1eadp th\u00f4ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/span><\/p>\n

Adobe \u2013 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u1ea7n m\u1ec1m<\/b><\/h2>\n

Adobe l\u00e0 c\u00e1i t\u00ean \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t Nam ch\u00fang ta v\u1edbi nh\u1eefng ph\u1ea7n m\u1ec1m nh\u01b0 Adobe Audition, Adobe Premiere, Adobe Photoshop\u2026 Khi nh\u1eafc \u0111\u1ebfn Adobe, ch\u00fang ta \u0111\u1ec1u ngh\u0129 ngay \u0111\u1ebfn m\u1ed9t doanh nghi\u1ec7p chuy\u00ean cung c\u1ea5p ph\u1ea7n m\u1ec1m h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp, Adobe \u0111\u00e3 b\u00e1n ph\u1ea7n m\u1ec1m gi\u00fap ng\u01b0\u1eddi d\u00f9ng ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh, vect\u01a1 v\u00e0 ph\u1ea7n m\u1ec1m ch\u1ec9nh s\u1eeda video.<\/span><\/p>\n

\"Ph\u1ea7n<\/p>\n

Ph\u1ea7n m\u1ec1m Adobe \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng t\u1ea1i nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi<\/p>\n<\/div>\n

Cho \u0111\u1ebfn n\u0103m 2008, n\u1ec1n kinh t\u1ebf khi \u0111\u00f3 suy tho\u00e1i n\u1eb7ng n\u1ec1, \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 Adobe. Do \u0111\u00f3, \u0111\u1ec3 c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch n\u00e0y, Adobe \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y v\u00e0o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. V\u00e0 ch\u00ednh nh\u1edd quy\u1ebft \u0111\u1ecbnh d\u1ee9t kho\u00e1t v\u00e0 t\u00e1o b\u1ea1o n\u00e0y, Adobe \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh v\u1edbi 3 m\u00f4 h\u00ecnh creative cloud (\u0111\u00e1m m\u00e2y s\u00e1ng t\u1ea1o), document cloud (\u0111\u00e1m m\u00e2y t\u00e0i li\u1ec7u) v\u00e0 marketing cloud (\u0111\u00e1m m\u00e2y ti\u1ebfp th\u1ecb).\u00a0<\/span><\/p>\n

K\u1ec3 t\u1eeb khi c\u00f3 quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, m\u1ee9c gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Adobe \u0111\u00e3 t\u0103ng g\u1ea5p ba l\u1ea7n v\u00e0 doanh thu c\u1ee7a Adobe \u0111\u1ec1u t\u0103ng v\u1ecdt t\u1eeb m\u1ed9t con s\u1ed1 l\u00ean hai ho\u1eb7c ba con s\u1ed1. N\u0103m 2020, Adobe \u0111\u1ea1t doanh thu k\u1ef7 l\u1ee5c 12,87 t\u1ef7 USD, t\u0103ng tr\u01b0\u1edfng 15% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/span><\/p>\n

Hasbro \u2013 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ed3 ch\u01a1i<\/b><\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 ch\u01a1i n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Monopoly v\u00e0 Play-Doh. Sau m\u1ed9t th\u1eddi gian nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p nh\u1eadn ra r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh c\u1ee7a doanh nghi\u1ec7p l\u00e0 cha m\u1eb9 c\u1ee7a nh\u1eefng \u0111\u1ee9a tr\u1ebb ch\u1ee9 kh\u00f4ng ch\u1ec9 tr\u1ebb em.\u00a0<\/span><\/p>\n

Do \u0111\u00f3, doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u00e1p d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o quy tr\u00ecnh kinh doanh c\u1ee7a m\u00ecnh, \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng Adtech. N\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u1ef1c ti\u1ebfp tr\u00ean \u0111\u00f3 v\u00e0 s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn vi\u1ec7c t\u0103ng \u0111\u00e1ng k\u1ec3 doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n

\"Hasbro<\/p>\n

Hasbro \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 ch\u01a1i th\u00e0nh c\u00f4ng nh\u1ea5t v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n<\/div>\n

B\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c b\u1eadc cha m\u1eb9, khuy\u1ebfn kh\u00edch h\u1ecd coi \u0111\u1ed3 ch\u01a1i Hasbro l\u00e0 \u0111\u1ed3 ch\u01a1i ph\u00f9 h\u1ee3p, Nh\u1edd v\u00e0o k\u1ef9 thu\u1eadt s\u1ed1, Hasbro \u0111\u00e3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch c\u1ee7a n\u1ec1n t\u1ea3ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u00e0 doanh thu c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea1t 5 t\u1ef7 USD k\u1ef7 l\u1ee5c v\u00e0o n\u0103m 2016.<\/span><\/p>\n

Fujifilm \u2013 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p h\u00ecnh \u1ea3nh<\/b><\/h2>\n

Fujifilm l\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng ch\u00ednh trong l\u0129nh v\u1ef1c ch\u1ee5p \u1ea3nh v\u00e0 s\u1ea3n xu\u1ea5t phim. Tr\u1ee5 s\u1edf ch\u00ednh c\u1ee7a doanh nghi\u1ec7p \u1edf Tokyo, Nh\u1eadt B\u1ea3n. V\u00e0o nh\u1eefng n\u0103m 2010, s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh phim c\u1ee7a Fuji. \u0110\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c to l\u1edbn ph\u00eda tr\u01b0\u1edbc, Fuji quy\u1ebft \u0111\u1ecbnh r\u1eb1ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

\"Fujifilm<\/p>\n

Fujifilm \u0111\u00e3 c\u00f3 m\u1ed9t b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o tr\u01b0\u1edbc th\u00e0nh c\u00f4ng hi\u1ec7n t\u1ea1i<\/p>\n<\/div>\n

M\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c Fuji l\u1ef1a ch\u1ecdn. C\u1ee5 th\u1ec3, FujiFilm chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 s\u1ed1, ti\u1ebft gi\u1ea3m chi ph\u00ed n\u00f3i chung, b\u00e1n t\u00e0i s\u1ea3n m\u00e1y m\u00f3c c\u0169 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi t\u0103ng \u0111\u1ea7u t\u01b0 cho c\u00f4ng ngh\u1ec7 s\u1ed1 c\u00f3 th\u1ec3 l\u00e0 m\u00e0n h\u00ecnh LCD, th\u1ebb nh\u1edb s\u1ed1, \u1ed5 l\u01b0u tr\u1eef s\u1ed1. Sau khi d\u1eabn \u0111\u1ea7u qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, Fuji \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng kinh doanh, h\u01b0\u1edbng t\u1edbi l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea3 l\u0129nh v\u1ef1c y t\u1ebf.\u00a0<\/span><\/p>\n

Cho \u0111\u1ebfn nay, Fuji \u0111\u00e3 gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng nhi\u1ec1u thi\u1ebft b\u1ecb h\u00ecnh \u1ea3nh y t\u1ebf, thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 ch\u1ea9n \u0111o\u00e1n b\u1eb1ng tia v\u00e0 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m y t\u1ebf kh\u00e1c. T\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00f4ng ngh\u1ec7 phim \u1ea3nh, Fuji \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c t\u1ea5m n\u1ec1n LCD v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u00e3 bi\u1ebfn s\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0y th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 sinh l\u1ee3i.<\/span><\/p>\n

UPS \u2013 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh Logistics<\/b><\/h2>\n

Logistics l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh \u0111\u00e3 tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng nh\u1ea5t li\u00ean quan \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1. UPS l\u00e0 m\u1ed9t doanh nghi\u1ec7p qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng v\u00e0 v\u1eadn chuy\u1ec3n qu\u1ed1c t\u1ebf. V\u00e0o n\u0103m 2012, UPS ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng \u0111\u00e2y l\u00e0 l\u00fac h\u1ecd b\u1eaft \u0111\u1ea7u chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng v\u00e0 h\u1eadu c\u1ea7n b\u1eb1ng k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd c\u00f3 hai m\u1ee5c \u0111\u00edch ch\u00ednh:<\/span><\/p>\n

N\u0103m 2012, h\u1ecd x\u00e2y d\u1ef1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd \u0111\u1ed9i xe v\u00e0 thi\u1ebft l\u1eadp l\u1ed9 tr\u00ecnh t\u1ed1i \u01b0u cho t\u00e0i x\u1ebf giao h\u00e0ng. K\u1ec3 t\u1eeb \u0111\u00f3, n\u0103ng su\u1ea5t c\u1ee7a ng\u01b0\u1eddi l\u00e1i xe \u0111\u00e3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3, gi\u1ea3m chi ph\u00ed nhi\u00ean li\u1ec7u v\u00e0 l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon. Ng\u01b0\u1eddi ta \u01b0\u1edbc t\u00ednh r\u1eb1ng th\u00f4ng qua ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, UPS ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c t\u1eeb 300 tri\u1ec7u \u0111\u1ebfn 400 tri\u1ec7u USD m\u1ed7i n\u0103m.\u00a0<\/span><\/p>\n

\"UPS<\/p>\n

UPS l\u00e0 m\u1ed9t doanh nghi\u1ec7p qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng v\u00e0 v\u1eadn chuy\u1ec3n qu\u1ed1c t\u1ebf<\/p>\n<\/div>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a UPS l\u00e0 s\u1ef1 ra \u0111\u1eddi m\u1ed9t s\u1ed1 h\u1ec7 th\u1ed1ng t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u1ed9i b\u1ed9, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e2n lo\u1ea1i g\u00f3i h\u00e0ng, ch\u1ea5t h\u00e0ng l\u00ean xe t\u1ea3i,\u2026<\/span><\/p>\n

Nike \u2013 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong ng\u00e0nh th\u1eddi trang th\u1ec3 thao<\/b><\/h2>\n

Nike l\u00e0 h\u00e3ng s\u1ea3n xu\u1ea5t \u0111\u1ed3 th\u1ec3 thao n\u1ed5i ti\u1ebfng c\u1ee7a M\u1ef9. V\u00e0o kho\u1ea3ng n\u0103m 2017, h\u1ecd nh\u1eadn ra r\u1eb1ng m\u1eb7c d\u00f9 l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, nh\u01b0ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd c\u00f3 nguy c\u01a1 b\u1ecb suy y\u1ebfu.<\/span><\/p>\n

Bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, Nike \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n sang k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0Nike \u0111\u1eb7t ra\u00a0c\u00e1c m\u1ee5c ti\u00eau sau:<\/span><\/p>\n

Nike t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0Nike c\u0169ng th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh nh\u01b0 UX (Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng) \u0111\u1ec3 t\u00f9y ch\u1ec9nh, c\u1ea3i thi\u1ec7n v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i tuy\u1ebfn c\u1ee7a h\u1ecd c\u0169ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/span><\/p>\n

\"Nike<\/p>\n

Nike l\u00e0 h\u00e3ng s\u1ea3n xu\u1ea5t \u0111\u1ed3 th\u1ec3 thao n\u1ed5i ti\u1ebfng c\u1ee7a M\u1ef9<\/p>\n<\/div>\n

Nike t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho ng\u01b0\u1eddi mua s\u1eafm khi gh\u00e9 th\u0103m c\u00e1c c\u1eeda h\u00e0ng ngo\u1ea1i tuy\u1ebfn c\u1ee7a m\u00ecnh. Ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Nike di\u1ec5n ra tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n nh\u01b0ng quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a Nike trong nhi\u1ec1u n\u0103m. Trong hai n\u0103m k\u1ec3 t\u1eeb khi qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i b\u1eaft \u0111\u1ea7u, gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Nike \u0111\u00e3 t\u0103ng t\u1eeb 52 \u0111\u00f4 la l\u00ean g\u1ea7n 88 \u0111\u00f4 la.<\/span><\/p>\n

Nh\u01b0 v\u1eady, tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng v\u00e0 \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9 c\u1ee7a c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. V\u00ec v\u1eady, d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1, thay \u0111\u1ed5i t\u01b0 duy, kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi \u0111\u1ec3 th\u00edch nghi v\u00e0 ph\u00e1t tri\u1ec3n ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng gi\u00fap nhi\u1ec1u doanh nghi\u1ec7p v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c v\u00e0 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan:<\/em><\/strong><\/p>\n

S\u1ebd ra sao n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1?<\/em><\/strong><\/p>\n

Quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a doanh nghi\u1ec7p<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea5t y\u1ebfu m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u1ea3i tr\u1ea3i qua n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb t\u1ee5t h\u1eadu trong cu\u1ed9c C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 t\u01b0 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd. \u0110\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i quy tr\u00ecnh, nh\u1eadn th\u1ee9c v\u00e0 th\u00f3i quen tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n ch\u1ee9 kh\u00f4ng ch\u1ec9 v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt. V\u1eady chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p l\u00e0 g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u00e1u v\u00ed d\u1ee5 v\u1ec1 c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57255"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57255"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57255\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}