{"id":5727,"date":"2023-11-29T21:02:01","date_gmt":"2023-11-29T21:02:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5727"},"modified":"2023-12-21T11:19:20","modified_gmt":"2023-12-21T04:19:20","slug":"dinh-gia-tam-ly-la-gi-7-chien-luoc-psychological-pricing-tac-dong-den-hanh-vi-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-gia-tam-ly-la-gi-7-chien-luoc-psychological-pricing-tac-dong-den-hanh-vi-khach-hang.html","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 t\u00e2m l\u00fd l\u00e0 g\u00ec? 7 chi\u1ebfn l\u01b0\u1ee3c Psychological pricing t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

\u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd, m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, bao g\u1ed3m c\u00e1c chi\u1ebfn thu\u1eadt th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ecbnh d\u1ea1ng gi\u00e1 nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 kh\u01a1i d\u1eady ph\u1ea3n \u1ee9ng ti\u1ec1m th\u1ee9c t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch mua h\u00e0ng. B\u1edfi v\u00ec ch\u00fang kh\u00f4ng \u0111\u1eaft v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n, nhi\u1ec1u doanh nghi\u1ec7p trong c\u00e1c ng\u00e0nh s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd khi t\u1ea1o ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a h\u1ecd. C\u00f9ng Ori Agency t\u00ecm hi\u1ec3u 7 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 doanh thu cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

I. \u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd l\u00e0 g\u00ec?<\/strong><\/p>\n

\u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd l\u00e0 g\u00ec? \u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd<\/strong>\u00a0l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1eb7t gi\u00e1 th\u1ea5p h\u01a1n m\u1ed9t s\u1ed1 nguy\u00ean. \u00dd t\u01b0\u1edfng \u0111\u1eb1ng sau vi\u1ec7c \u0111\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecdc m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n m\u1ed9t ch\u00fat v\u00e0 coi n\u00f3 th\u1ea5p h\u01a1n gi\u00e1 th\u1ef1c t\u1ebf.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1\u00a0\u0111\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd<\/strong>\u00a0l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 49 ngh\u00ecn \u0111\u1ed3ng nh\u01b0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n t\u1ea3i l\u00e0 40 ngh\u00ecn \u0111\u1ed3ng ch\u1ee9 kh\u00f4ng ph\u1ea3i 50 ngh\u00ecn \u0111\u1ed3ng.<\/p>\n

II. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd hi\u1ec7u qu\u1ea3 v\u1edbi doanh nghi\u1ec7p n\u00e0o?<\/strong><\/p>\n

\u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd<\/strong>\u00a0s\u1ebd t\u1ed1t h\u01a1n cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb h\u01b0\u1edbng t\u1edbi l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n. M\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd b\u00e1n h\u00e0ng m\u1ed9t l\u1ea7n v\u00e0 s\u1ebd l\u00e0m m\u1ecdi c\u00e1ch \u0111\u1ec3 ch\u1ed1t giao d\u1ecbch nhanh ch\u00f3ng, \u0111i\u1ec1u n\u00e0y l\u00e0m cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c\u00a0\u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd<\/strong>\u00a0tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p\u00a0B2B SaaS<\/strong>,\u00a0Ori Agency<\/strong>\u00a0ngh\u0129 r\u1eb1ng c\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 h\u01a1n. M\u00f4 h\u00ecnh doanh thu \u0111\u1ecbnh k\u1ef3 t\u1eadp trung v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a c\u00f4ng ty v\u1edbi kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady, \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 gi\u1eef ch\u00e2n m\u1ecdi ng\u01b0\u1eddi trong th\u1eddi gian d\u00e0i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t \u0111\u1ec3 c\u00e2n nh\u1eafc.<\/p>\n

III. \u01afu, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

<\/strong><\/h3>\n

1. \u01afu \u0111i\u1ec3m \u0111\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd<\/strong><\/h3>\n
    \n
  • T\u0103ng doanh thu:<\/strong>\u00a0Gi\u00e1 gi\u1ea3m nh\u1eb9 s\u1ebd l\u00e0m t\u0103ng doanh thu \u0111\u00e1ng k\u1ec3 v\u00ec kh\u00e1ch h\u00e0ng tin r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n khi mua h\u00e0ng. H\u1ecd s\u1ebd t\u0103ng l\u01b0\u1ee3ng mua \u0111\u1ec3 ti\u1ebft ki\u1ec7m m\u1ed9t kho\u1ea3n, v\u00e0 gi\u00e1 c\u1ea3 b\u1eaft m\u1eaft s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. N\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u00f3 s\u1ebd l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
  • R\u00fat ng\u1eafn quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong>\u00a0N\u00f3 s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng khi h\u1ecd nh\u00ecn th\u1ea5y m\u1ee9c gi\u00e1 n\u00e0y. Theo t\u00e2m l\u00fd ng\u00e0y nay, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd h\u1ed1i h\u1eadn khi mua h\u00e0ng sau khi v\u1ec1 \u0111\u1ebfn nh\u00e0 v\u00e0 nh\u1eadn ra m\u00ecnh kh\u00f4ng c\u1ea7n \u0111\u1ed3. V\u00ec v\u1eady, vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m trong th\u1eddi gian ng\u1eafn l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/li>\n
  • Kh\u00e1ch h\u00e0ng xem nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1:<\/strong>\u00a0M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng cho r\u1eb1ng h\u1ecd \u0111ang mua m\u1ed9t s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1 trong khi ch\u1ec9 th\u1ea5p h\u01a1n 1 ngh\u00ecn \u0111\u1ed3ng. M\u1ecdi ng\u01b0\u1eddi th\u00edch \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 v\u00e0 nh\u1eefng th\u1ee9 mi\u1ec5n ph\u00ed, s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd khuy\u1ebfn kh\u00edch h\u1ecd mua nhi\u1ec1u h\u01a1n.<\/li>\n
  • Gi\u1ea3m ph\u1ea1m vi gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m:<\/strong>\u00a0Trong th\u1eddi \u0111\u1ea1i n\u00e0y, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 giao d\u1ecbch mua n\u00e0o. \u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, so s\u00e1nh gi\u00e1 c\u1ea3, phi\u1ebfu gi\u1ea3m gi\u00e1, \u0111\u00e2y l\u00e0 nh\u1eefng t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ecdi ng\u01b0\u1eddi khi h\u1ecd mu\u1ed1n mua b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m gi\u00e1 cao n\u00e0o. B\u1eb1ng c\u00e1ch \u0111\u1eb7t gi\u00e1 49 ngh\u00ecn thay v\u00ec 50 ngh\u00ecn s\u1ebd gi\u00fap hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n
  • Thu h\u00fat kh\u00e1ch h\u00e0ng trong si\u00eau th\u1ecb:<\/strong>\u00a0Si\u00eau th\u1ecb l\u00e0 n\u01a1i \u0111\u1eb7t c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nhau g\u1ea7n nhau tr\u00ean k\u1ec7. M\u1ee9c gi\u00e1 th\u1ea5p m\u1ed9t ch\u00fat s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd mua h\u00e0ng.<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a cho t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn:<\/strong>\u00a0Ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm ki\u1ebfm v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m theo gi\u00e1 t\u1eeb th\u1ea5p \u0111\u1ebfn cao. \u0110\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n v\u00e0i ngh\u00ecn \u0111\u1ed3ng s\u1ebd t\u0103ng c\u01a1 h\u1ed9i hi\u1ec3n th\u1ecb c\u0169ng nh\u01b0 \u201ccho v\u00e0o gi\u1ecf h\u00e0ng\u201d.<\/li>\n<\/ul>\n

    2. Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd<\/strong><\/h3>\n
      \n
    • G\u00e2y kh\u00f3 kh\u0103n cho thu ng\u00e2n\/ nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng:<\/strong>\u00a0Gi\u1ea3m gi\u00e1 m\u1ed9t ngh\u00ecn ch\u1eb3ng c\u00f3 ngh\u0129a l\u00fd g\u00ec, v\u00e0 n\u00f3 t\u1ea1o ra v\u1ea5n \u0111\u1ec1 cho nh\u00e2n vi\u00ean thu ng\u00e2n trong vi\u1ec7c tr\u1ea3 l\u1ea1i ti\u1ec1n th\u1eeba.<\/li>\n
    • Kh\u00f4ng hi\u1ec7u qu\u1ea3 cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng:<\/strong>\u00a0Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y s\u1ebd kh\u00f4ng l\u1eeba m\u1ecdi kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 ch\u01a1i \u0111\u00f9a v\u1edbi gi\u00e1 c\u1ea3.<\/li>\n
    • Kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c:<\/strong>\u00a0Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y ti\u00eau c\u1ef1c v\u1ec1 c\u00f4ng ty c\u1ed1 g\u1eafng ch\u01a1i xung quanh gi\u00e1 v\u00ec h\u1ecd nghi ng\u1edd c\u00f4ng ty n\u00e0y c\u0169ng ch\u01a1i \u0111\u00f9a v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n

      IV. 7 Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd t\u1ed1i \u01b0u doanh thu<\/strong><\/p>\n

      K\u1ef9 thu\u1eadt\u00a0\u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd<\/strong>\u00a0c\u00f3 nhi\u1ec1u d\u1ea1ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd:<\/p>\n

      1. Artificial Time Constraints (R\u00e0ng bu\u1ed9c v\u1ec1 th\u1eddi gian nh\u00e2n t\u1ea1o)<\/strong><\/h3>\n

      M\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 m\u00f4 t\u1ea3 “gi\u1ea3m gi\u00e1 50% duy nh\u1ea5t trong 1 ng\u00e0y!”. C\u00e1c d\u1ea5u hi\u1ec7u “Ch\u1ec9 1 ng\u00e0y” n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 gi\u1edbi h\u1ea1n th\u1eddi gian gi\u1ea3 t\u1ea1o. C\u00e1c c\u1eeda h\u00e0ng \u0111\u1eb7t nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y \u0111\u1ed1i v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd v\u00ec ch\u00fang \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ch\u1ea5t x\u00fac t\u00e1c \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi ti\u00eau. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ee3 b\u1ecf l\u1ee1 m\u1ed9t th\u1ecfa thu\u1eadn r\u00f5 r\u00e0ng nh\u01b0 v\u1eady, v\u00ec v\u1eady h\u1ecd mua h\u00e0ng \u0111\u1ec3 tr\u00e1nh c\u1ea3m gi\u00e1c h\u1ed1i ti\u1ebfc ho\u1eb7c b\u1ecf l\u1ee1 ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n

      B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u00e2m l\u00fd s\u1ee3 h\u00e3i n\u00e0y khi b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh m\u00ecnh, t\u1eeb gi\u00e0y d\u00e9p \u0111\u1ebfn ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p. \u0110\u1ea3o ng\u01b0\u1ee3c m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t m\u1eb7t h\u00e0ng \u0111\u1ed9c quy\u1ec1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 l\u00fd do t\u1ea1i sao h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, h\u00e3y c\u1ea9n th\u1eadn, \u0111\u1eebng \u0111i qu\u00e1 s\u00e2u v\u00e0o gi\u1ea3m gi\u00e1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng l\u00e0m x\u1ea5u \u0111i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

      2. Charm Pricing (\u0110\u1ecbnh gi\u00e1 h\u1ea5p d\u1eabn)<\/strong><\/h3>\n

      \"dinh-gia-tam-ly\"<\/p>\n

      C\u00e1c nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u1ea1i MIT v\u00e0 \u0110\u1ea1i h\u1ecdc Chicago \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng gi\u00e1 k\u1ebft th\u00fac b\u1eb1ng s\u1ed1 9 t\u1ea1o ra nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng t\u0103ng. Hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi th\u1ef1c t\u1ebf l\u00e0 ch\u00fang ta \u0111\u1ecdc t\u1eeb tr\u00e1i sang ph\u1ea3i, v\u00ec v\u1eady, khi g\u1eb7p m\u1ed9t m\u1ee9c gi\u00e1 m\u1edbi \u1edf m\u1ee9c 49 ngh\u00ecn \u0111\u1ed3ng, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng nh\u00ecn th\u1ea5y gi\u00e1 4 \u0111\u1ea7u ti\u00ean v\u00e0 nh\u1eadn th\u1ea5y gi\u00e1 g\u1ea7n v\u1edbi 40 ngh\u00ecn \u0111\u1ed3ng h\u01a1n l\u00e0 50 ngh\u00ecn \u0111\u1ed3ng. V\u1ec1 b\u1ea3n ch\u1ea5t, k\u1ebft th\u00fac m\u1ee9c gi\u00e1 c\u1ee7a b\u1ea1n \u1edf m\u1ee9c 9 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng r\u1eb1ng b\u1ea1n \u0111ang cung c\u1ea5p m\u1ed9t \u01b0u \u0111\u00e3i l\u1edbn.<\/p>\n

      T\u1ed1t nh\u1ea5t cho: c\u00e1c c\u00f4ng ty c\u00f3 s\u1ea3n ph\u1ea9m kh\u00f4ng sang tr\u1ecdng mu\u1ed1n truy\u1ec1n t\u1ea3i m\u1ed9t \u201cth\u1ecfa thu\u1eadn\u201d.<\/p>\n

      3. Prestige Pricing (\u0110\u1ecbnh gi\u00e1 uy t\u00edn)<\/strong><\/h3>\n

      \u0110\u1ecbnh gi\u00e1 n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi \u0111\u1ecbnh gi\u00e1 h\u1ea5p d\u1eabn, v\u00e0 n\u00f3 s\u1ebd l\u00e0m tr\u00f2n gi\u00e1 th\u00e0nh s\u1ed1 ti\u1ec1n cao h\u01a1n. Gi\u00e1 s\u1ebd l\u00e0 50 ngh\u00ecn \u0111\u1ed3ng thay v\u00ec 49 ngh\u00ecn \u0111\u1ed3ng. H\u1ecd tin r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng nhanh h\u01a1n.<\/p>\n

      Trong khi gi\u00e1 k\u1ebft th\u00fac b\u1eb1ng s\u1ed1 9 ngh\u0129a l\u00e0 “gi\u00e1 tr\u1ecb”, gi\u00e1 k\u1ebft th\u00fac b\u1eb1ng 0 hi\u1ec7n c\u00f3 ngh\u0129a l\u00e0 “gi\u00e1 uy t\u00edn”. V\u00ec v\u1eady, n\u1ebfu \u0111ang b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u201ccao c\u1ea5p\u201d, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eabn kim c\u01b0\u01a1ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n khi k\u1ebft th\u00fac m\u1ee9c gi\u00e1 b\u1eb1ng 0 \u0111\u1ec3 t\u1ea1o cho kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng r\u1eb1ng h\u1ecd \u0111ang tr\u1ea3 ti\u1ec1n cho m\u1ed9t th\u1ee9 \u0111\u1eaft ti\u1ec1n v\u00e0 \u0111\u00e1ng gi\u00e1.<\/p>\n

      4. Innumeracy<\/strong><\/h3>\n

      B\u1ea1n ngh\u0129 c\u00e1i n\u00e0o l\u00e0 m\u1ed9t th\u1ecfa thu\u1eadn t\u1ed1t h\u01a1n? \u201cMua m\u1ed9t t\u1eb7ng m\u1ed9t\u201d hay \u201cGi\u1ea3m gi\u00e1 50% cho hai m\u1eb7t h\u00e0ng?\u201d Theo m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u1ea1i \u0110\u1ea1i h\u1ecdc Minnesota, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd th\u00edch l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean h\u01a1n, m\u1eb7c d\u00f9 hai l\u1ef1a ch\u1ecdn gi\u1ed1ng h\u1ec7t nhau.<\/p>\n

      Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Innumeracy, \u0111\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 nh\u1eadn ra ho\u1eb7c hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc to\u00e1n h\u1ecdc c\u01a1 b\u1ea3n khi h\u1ecd \u00e1p d\u1ee5ng v\u00e0o cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y. C\u00e1c h\u00ecnh th\u1ee9c \u0111\u1ecbnh gi\u00e1 kh\u00e1c bao g\u1ed3m:<\/p>\n

        \n
      • Mua m\u1eb7t h\u00e0ng \u0111\u1ea7u ti\u00ean v\u00e0 nh\u1eadn X% khi mua h\u00e0ng ti\u1ebfp theo<\/li>\n
      • Mua m\u1ed9t c\u00e1i v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 tr\u1ecb gi\u00e1 $ 50<\/li>\n
      • Mua m\u1ed9t v\u00e0 nh\u1eadn hai m\u1eb7t h\u00e0ng mi\u1ec5n ph\u00ed<\/li>\n<\/ul>\n

        5. Comparative Pricing (\u0110\u1ecbnh gi\u00e1 so s\u00e1nh)<\/strong><\/h3>\n

        Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd \u0111\u1eb7t c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 c\u1ea1nh nhau; m\u1ed9t trong s\u1ed1 ch\u00fang c\u00f3 gi\u00e1 cao trong khi c\u00e1i c\u00f2n l\u1ea1i r\u1ebb h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n

        Ch\u00fang ta th\u01b0\u1eddng th\u1ea5y th\u1ebb gi\u00e1 n\u00e0y trong si\u00eau th\u1ecb khi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh nhau.<\/p>\n

        6. Visual High Light (Tr\u1ef1c quan n\u1ed5i b\u1eadt)<\/strong><\/h3>\n

        Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 gi\u1ea3m gi\u00e1 v\u1edbi m\u1ed9t ph\u00f4ng ch\u1eef l\u1edbn, b\u1ea3ng hi\u1ec7u \u0111\u1ea7y m\u00e0u s\u1eafc v\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn kh\u00e1c. \u0110\u00f3 l\u00e0 c\u00e1ch m\u00e0 ng\u01b0\u1eddi b\u00e1n c\u1ed1 g\u1eafng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng tr\u1ef1c quan.<\/p>\n

        C\u00e1c b\u1ea3ng hi\u1ec7u c\u0169ng \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t gi\u00e1 c\u0169 v\u00e0 gi\u00e1 chi\u1ebft kh\u1ea5u m\u1edbi \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng gi\u00e1 b\u00e2y gi\u1edd c\u00f3 v\u1ebb r\u1ebb.<\/p>\n

        7. Decoy Pricing (\u0110\u1ecbnh gi\u00e1 m\u1ed3i nh\u1eed)<\/strong><\/h3>\n

        Chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 m\u1ed3i nh\u1eed d\u1ef1a tr\u00ean \u201chi\u1ec7u \u1ee9ng m\u1ed3i nh\u1eed\u201d, theo \u0111\u00f3 c\u00e1c c\u00e1 nh\u00e2n c\u00f3 xu h\u01b0\u1edbng c\u00f3 s\u1ef1 thay \u0111\u1ed5i c\u1ee5 th\u1ec3 v\u1ec1 s\u1edf th\u00edch gi\u1eefa hai l\u1ef1a ch\u1ecdn khi c\u0169ng c\u00f3 l\u1ef1a ch\u1ecdn th\u1ee9 ba k\u00e9m h\u01a1n v\u1ec1 m\u1ecdi m\u1eb7t. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a t\u00f9y ch\u1ecdn th\u1ee9 ba “k\u00e9m h\u01a1n” l\u00e0m cho hai t\u00f9y ch\u1ecdn \u0111\u1ea7u ti\u00ean c\u00f3 v\u1ebb h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n

        T\u1ed1t nh\u1ea5t cho: C\u00e1c c\u00f4ng ty c\u00f3 (c\u00e1c) l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean m\u00e0 h\u1ecd mu\u1ed1n h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn.<\/p>\n

        \u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd<\/strong>\u00a0l\u00e0 vi\u1ec7c t\u00ecm ra \u201c\u0111i\u1ec3m ng\u1ecdt ng\u00e0o\u201d trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, b\u1ea3n th\u00e2n \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t v\u00e0i l\u1ea7n th\u1eed m\u1edbi c\u00f3 th\u1ec3 \u0111\u00fang. \u201c\u0110i\u1ec3m h\u1ea5p d\u1eabn\u201d \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i d\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. Ngo\u00e0i ra, chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd s\u1ebd hi\u1ec7u qu\u1ea3 nh\u1ea5t khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0o th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ecba \u0111i\u1ec3m th\u00edch h\u1ee3p. V\u00ec v\u1eady, h\u00e3y c\u1edfi m\u1edf \u0111\u1ec3 th\u01b0\u1eddng xuy\u00ean \u0111i\u1ec1u ch\u1ec9nh v\u00e0 s\u1eeda \u0111\u1ed5i vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt\u00a0\u0111\u1ecbnh gi\u00e1 t\u00e2m l\u00fd<\/strong>\u00a0c\u0169ng nh\u01b0 \u0111\u1ecbnh gi\u00e1 n\u00f3i chung.<\/p>\n","protected":false},"excerpt":{"rendered":"

        \u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd, m\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, bao g\u1ed3m c\u00e1c chi\u1ebfn thu\u1eadt th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ecbnh d\u1ea1ng gi\u00e1 nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 kh\u01a1i d\u1eady ph\u1ea3n \u1ee9ng ti\u1ec1m th\u1ee9c t\u1eeb […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,235],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5727"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5727"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5727\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}