{"id":5730,"date":"2023-11-29T19:53:19","date_gmt":"2023-11-29T19:53:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5730"},"modified":"2023-11-30T00:04:52","modified_gmt":"2023-11-30T00:04:52","slug":"nhung-cach-phan-tich-tam-ly-khach-hang-ban-khong-nen-bo-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-cach-phan-tich-tam-ly-khach-hang-ban-khong-nen-bo-qua.html","title":{"rendered":"Nh\u1eefng c\u00e1ch ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua"},"content":{"rendered":"

1. T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n

Tr\u01b0\u1edbc khi \u0111i ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng th\u00ec ch\u00fang ta c\u1ea7n ph\u1ea3i hi\u1ec3u kh\u00e1i ni\u1ec7m t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng hay t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 nh\u1eefng t\u00e2m l\u00fd, suy ngh\u0129, t\u00ecnh c\u1ea3m, c\u1ea3m x\u00fac, ni\u1ec1m tin, quan \u0111i\u1ec3m, xu th\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ed9t m\u1eb7t h\u00e0ng, s\u1ea3n ph\u1ea9m.<\/p>\n

N\u00f3 s\u1ebd bao g\u1ed3m to\u00e0n b\u1ed9 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nghi\u00ean c\u1ee9u c\u00e1 nh\u00e2n\/ nh\u00f3m\/ t\u1ed5 ch\u1ee9c v\u00e0 giai \u0111o\u1ea1n qu\u00e1 tr\u00ecnh m\u00e0 ng\u01b0\u1eddi ta d\u00f9ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn, tin d\u00f9ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m ho\u1eb7c l\u00e0 c\u00f3 \u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u ti\u00eau d\u00f9ng.<\/p>\n

Nh\u1eefng chuy\u00ean gia v\u1ec1 l\u0129nh v\u1ef1c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng s\u1ebd th\u01b0\u1eddng nh\u00ecn nh\u1eadn v\u00e0o nh\u1eefng kh\u00eda c\u1ea1nh nh\u01b0 l\u00e0 quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, thuy\u1ebft ph\u1ee5c mua h\u00e0ng v\u00e0 \u0111\u1ed9ng c\u01a1 mua h\u00e0ng \u0111\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch v\u00ec sao kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua m\u1eb7t h\u00e0ng n\u00e0y ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1eb7t h\u00e0ng kia. Trong t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e0o x\u1ebb ra nh\u1eefng kh\u00eda c\u1ea1nh v\u00e0 v\u1ea5n \u0111\u1ec1 n\u00f3i chung l\u00e0:<\/p>\n

+ C\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn doanh nghi\u1ec7p, c\u00f4ng ty, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/p>\n

+ To\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac m\u00e0 di\u1ec5n ra \u1ea9n sau quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

+ Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i nh\u01b0 l\u00e0 gia \u0111\u00ecnh, b\u1ea1n b\u00e8, ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang, truy\u1ec1n th\u00f4ng v\u00e0 v\u0103n h\u00f3a v\u00f9ng mi\u1ec1n khi\u1ebfn cho \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/p>\n

+ \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y v\u00e0 khi\u1ebfn ng\u01b0\u1eddi ta mua h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m n\u00e0y ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m kia<\/p>\n

+ Nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketer l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 ch\u1ed1t \u0111\u01a1n th\u00e0nh c\u00f4ng<\/p>\n

2. T\u1ea1i sao c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng?<\/h2>\n

V\u1eady ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch g\u00ec m\u00e0 ng\u01b0\u1eddi ta l\u1ea1i c\u1ea7n ph\u1ea3i coi tr\u1ecdng v\u00e0 l\u00e0m c\u00f4ng t\u00e1c ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. Ch\u1eafc ch\u1eafn ph\u1ea3i c\u00f3 l\u00fd do v\u00e0 nguy\u00ean nh\u00e2n quan tr\u1ecdng.<\/p>\n

V\u1edbi nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m th\u00ec vi\u1ec7c th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u v\u00ec d\u1ef1a v\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap cho l\u1ef1a ch\u1ecdn chi\u1ebfn thu\u1eadt \u0111\u00fang \u0111\u1eafn v\u00e0 nhanh ch\u00f3ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng cho kh\u00e1ch, \u0111em l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng. V\u1edbi b\u1ed9 ph\u1eadn marketing c\u0169ng nh\u01b0 v\u1eady khi m\u00e0 th\u1ea5u hi\u1ec3u v\u00e0 \u0111o\u00e1n tr\u00fang \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd c\u00f3 c\u00e1ch \u0111\u1ec3 b\u00e1n ra \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n. Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh s\u1ef1 ki\u1ec7n marekting v\u00ec th\u1ebf m\u00e0 c\u0169ng \u0111i \u0111\u00fang h\u01b0\u1edbng, nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n

Th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap \u00edch nh\u01b0:<\/strong><\/p>\n

+ Doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng: hi\u1ec3u kh\u00e1ch h\u00e0ng y\u00eau th\u00edch \u0111i\u1ec1u g\u00ec, mong mu\u1ed1n g\u00ec \u1edf s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecb thu h\u00fat g\u1eafn b\u00f3 v\u1edbi s\u1ea3n ph\u1ea9m, x\u00e1c \u0111\u1ecbnh khoanh v\u00f9ng nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p, t\u00ecnh tr\u1ea1ng t\u00e0i ch\u00ednh,… d\u1ef1a v\u00e0o \u0111\u00f3 s\u1ebd s\u1ea3n xu\u1ea5t nghi\u00ean c\u1ee9u ph\u00e1t minh ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p marketing thu h\u00fat, h\u1ea5p d\u1eabn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n

+ Ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p marketing: nghi\u00ean c\u1ee9u v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 ni\u1ec1m tin, th\u00e1i \u0111\u1ed9 v\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c, nh\u00f3m \u0111\u1ec3 gi\u00fap cho c\u00f4ng ty, doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 \u0111\u01b0a ra m\u1ed9t th\u00f4ng tin marketing c\u00f3 hi\u1ec7u qu\u1ea3 cao, ti\u1ebfp c\u1eadn nhanh v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n

+ Nghi\u00ean c\u1ee9u th\u00e1i \u0111\u1ed9 v\u00e0 xu h\u01b0\u1edbng h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng: b\u1eb1ng nh\u1eefng c\u00e1ch nh\u01b0 l\u00e0 th\u1eed nghi\u1ec7m, th\u1ed1ng k\u00ea kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i, nh\u00f3m quy m\u00f4 t\u1eadp trung, quan s\u00e1t v\u00e0 xem x\u00e9t tr\u1ef1c ti\u1ebfp c\u00f9ng v\u1edbi b\u1ea3ng c\u00e2u h\u1ecfi \u0111\u00e1nh gi\u00e1, khi\u1ebfn cho c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng h\u00ecnh m\u1eabu c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

3. Quy tr\u00ecnh ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/h2>\n

V\u1eady mu\u1ed1n t\u00ecm hi\u1ec3u th\u1ea5u hi\u1ec3u th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng th\u00ec c\u1ea7n ph\u1ea3i l\u00e0m theo nh\u1eefng b\u01b0\u1edbc n\u00e0o? Quy tr\u00ecnh ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng g\u1ed3m c\u00f3 nh\u1eefng \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd sau \u0111\u00e2y.<\/p>\n

3.1. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n

M\u1ed7i lo\u1ea1i m\u1eb7t h\u00e0ng hay s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng kh\u00e1c nhau. \u0110\u1ec3 c\u00f3 th\u1ec3 h\u01b0\u1edbng t\u1edbi s\u1ef1 hi\u1ec7u qu\u1ea3 trong kinh doanh v\u00e0 b\u00e1n h\u00e0ng marketing th\u00ec ta s\u1ebd ph\u1ea3i hi\u1ec3u r\u00f5 v\u00e0 c\u00f3 th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, h\u00e0ng h\u00f3a c\u1ee7a ta \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

3.2. T\u00ecm hi\u1ec3u s\u1edf th\u00edch v\u00e0 h\u00e0nh vi<\/h3>\n

C\u00f3 nh\u1eefng c\u00e1ch v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng sau \u0111\u00e2y m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n

+ B\u1ea3ng c\u00e2u h\u1ecfi\/ b\u1ea3ng kh\u1ea3o s\u00e1t s\u1ebd l\u00e0 nguy\u00ean li\u1ec7u \u0111\u1ec3 th\u1ef1c hi\u1ec7n r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng c\u00f3 k\u1ebft qu\u1ea3 ngay. Khi ch\u00fang ta g\u1eedi kh\u1ea3o s\u00e1t d\u00e0nh cho kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ta c\u00f3 th\u1ec3 thu v\u1ec1 \u0111\u01b0\u01a1c k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 chi ti\u1ebft, nh\u1eefng \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m, ch\u00ednh \u0111i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n t\u00e2m l\u00fd, c\u1ea3m x\u00fac, suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch n\u1ecfi b\u1eadt v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t<\/p>\n

+ Th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung: v\u1edbi k\u1ef9 thu\u1eadt n\u00e0y th\u00ec s\u1ebd \u00edt \u0111\u01b0\u1ee3c \u0111em ra th\u1ef1c ti\u1ec5n c\u00f9ng v\u1edbi nh\u1eefng c\u00f4ng ty doanh nghi\u1ec7p c\u00f2n c\u00f3 quy m\u00f4 nh\u1ecf, nh\u01b0ng l\u00e3nh \u0111\u1ea1o \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 l\u00e0m \u0111\u01b0\u1ee3c th\u00ec c\u0169ng t\u1ed1t v\u00ec l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin qu\u00fd gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n

+ Trao \u0111\u1ed5i v\u1edbi nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng: nh\u1eefng c\u00e1 nh\u00e2n \u1edf b\u1ed9 ph\u1eadn n\u00e0y l\u00e0 ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, tham gia gi\u1ea3i \u0111\u00e1p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u1eafng nghe \u00fd ki\u1ebfn, nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i ch\u00e2n th\u1ef1c nh\u1ea5t t\u1eeb kh\u00e1ch h\u00e0ng ch\u00ednh b\u1edfi v\u1eady m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. h\u1ecd c\u00f3 l\u1ebd theo th\u1eddi gian s\u1ebd nga\u1ef3 c\u00e0ng hi\u1ec3u nhu c\u1ea7u v\u00e0 t\u00e2m l\u00fd kh\u00e1ch mua h\u00e0ng b\u1edfi h\u1ecd c\u00f3 th\u1eddi gian d\u00e0i ti\u1ebfp x\u00fac l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng n\u00ean s\u1ebd hi\u1ec3u \u00fd t\u01b0\u1edfng v\u00e0 suy ngh\u0129 th\u01b0\u1eddng g\u1eb7p \u1edf kh\u00e1ch h\u00e0ng. Cho n\u00ean, vi\u1ec7c trao \u0111\u1ed5i v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ho\u1eb7c nhan vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111em \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn g\u00f3c nh\u00ecn m\u1edbi \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u1edbi th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n.<\/p>\n

+ Trao \u0111\u1ed5i giao l\u01b0u tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng: n\u1ebfu c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i v\u00e0 c\u00f3 th\u1ec3 trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec h\u00e3y t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin qu\u00fd gi\u00e1 v\u00e0 ch\u00ednh x\u00e1c nh\u00e9,kh\u00f4ng ai kh\u00e1c ngo\u00e0i h\u1ecd s\u1ebd l\u00e0 \u0111\u00e1p \u00e1n \u0111\u00fang nh\u1ea5t cho c\u00e2u h\u1ecfi \u201ct\u00e2m l\u00fd kh\u00e1ch h\u00e0ng di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd c\u00f3 suy ngh\u0129 g\u00ec v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m?\u201d<\/p>\n

+ D\u1ef1a theo c\u00e1c nghi\u00ean c\u1ee9u c\u00f3 s\u1eb5n: c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng nghi\u00ean c\u1ee9u t\u00e2m l\u00fd \u0111\u01b0\u1ee3c l\u00e0m s\u1eb5n thay v\u00ec t\u1ef1 m\u00ecnh th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 nhanh ch\u00f3ng<\/p>\n

\n
\"L\u00e0m
L\u00e0m c\u00e1c nghi\u00ean c\u1ee9u<\/figcaption><\/figure>\n<\/div>\n

+ Tham gia v\u00e0o c\u00e1c nh\u00f3m facebook, h\u1ed9i nh\u00f3m m\u1ea1ng x\u00e3 h\u1ed9i: tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n nh\u01b0 v\u1eady s\u1ebd gi\u00fap cho b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u suy ngh\u0129 kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1ch giao ti\u1ebfp ho\u1eb7c nh\u1eefng b\u00e0i vi\u1ebft th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c b\u1ed9c l\u1ed9 r\u00f5 qua c\u00e1c di\u1ec5n \u0111\u00e0n h\u1ed9i nh\u00f3m tr\u00ean facebook<\/p>\n

+ T\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng: t\u1ef1 t\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng cho m\u00ecnh c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e2y s\u1ebd l\u00e0 n\u01a1i \u0111\u1ec3 g\u00f3p \u00fd v\u00e0 ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c l\u00e0m th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn \u0111\u1ed5i m\u1edbi t\u1ed1t nh\u1ea5t<\/p>\n

+ S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Social listening: \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 th\u00f4ng minh m\u00e0 ng\u01b0\u1eddi ta s\u1eed d\u1ee5ng \u0111\u1ec3 xem \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng th\u1ecbnh h\u00e0nh \u201chot trend\u201d di\u1ec5n ra tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Ngo\u00e0i ra c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t s\u1ed1 l\u01b0u \u00fd m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft nh\u01b0 l\u00e0:<\/p>\n

+ \u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng: khi b\u1ea1n \u0111\u00f3ng vai kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi, th\u1eafc m\u1eafc ho\u1eb7c l\u00e0 nh\u1eefng kh\u00f3 kh\u0103n m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i<\/p>\n

+ Chia th\u00e0nh c\u00e1c giai \u0111o\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng: khi \u0111\u00f3 th\u00ec khi mua h\u00e0ng, kh\u00e1ch n\u00e0o c\u0169ng s\u1ebd tr\u1ea3i qua c\u00e1c quy tr\u00ecnh nh\u01b0 l\u00e0 nh\u1eadn th\u1ee9c, quan t\u00e2m, t\u01b0\u01a1ng t\u00e1c, ch\u1ed1t \u0111\u01a1n mua h\u00e0ng, mua h\u00e0ng, gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi quen. Nh\u1eefng giai \u0111o\u1ea1n nh\u01b0 v\u1eady l\u00e0 s\u1ef1 thay \u0111\u1ed5i v\u00e0 bi\u1ebfn chuy\u1ec3n v\u1ec1 m\u1eb7t t\u00e2m l\u00fd cho n\u00ean \u0111\u00e2y l\u00e0 \u0111i\u1ec1u marketer c\u1ea7n quan t\u00e2m.<\/p>\n

N\u00f3i t\u00f3m l\u1ea1i, vi\u1ec7c ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea7n m\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m sao b\u00e1n ra nhi\u1ec1u s\u1ea3n ph\u1ea9m. Nh\u01b0ng n\u00f3i qua c\u0169ng c\u1ea7n n\u00f3i l\u1ea1i, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ed1t, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 b\u1ea1n bi\u1ebft l\u1eafng nghe kh\u00e1ch h\u00e0ng, t\u1eadn t\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd t\u1edbi v\u1edbi b\u1ea1n. N\u1ebfu nh\u01b0 s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng th\u00ec s\u1ebd ch\u1eb3ng bao gi\u1edd gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i d\u00f9 cho marketing c\u00f3 t\u1ed1t v\u00e0 l\u1ee3i h\u1ea1i t\u1edbi \u0111\u00e2u.<\/p>\n

H\u01a1n n\u1eefa m\u1ed7i kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1ch \u201c\u0111i ch\u1ee3\u201d v\u00e0 t\u00ednh c\u00e1ch kh\u00e1c nhau \u0111\u00f2i h\u1ecfi b\u1ea1n c\u1ea7n ph\u1ea3i linh ho\u1ea1t trong bu\u00f4n b\u00e1n kinh doanh. \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00edch m\u1eb7c c\u1ea3 th\u00ec \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd h\u00e3y ch\u1ec9 ra r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a ta lu\u00f4n c\u00f4ng b\u1eb1ng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ho\u1eb7c b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 mi\u1ec5n ph\u00ed chi ph\u00ed chuy\u1ec3n h\u00e0ng cho h\u1ecd. V\u1edbi kh\u00e1ch h\u00e0ng tinh anh am hi\u1ec3u th\u00ec b\u1ea1n c\u1ea7n b\u00ecnh t\u0129nh v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n \u0111\u1ec3 khi\u1ebfn h\u1ecd tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m.<\/p>\n

V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e1ch d\u1ecbch th\u00ec b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ecf ra n\u00f3ng gi\u1eadn m\u00e0 c\u1ea7n khi\u00eam nh\u01b0\u1eddng, h\u00e3y lu\u00f4n chuy\u00ean nghi\u1ec7p \u0111\u1ec3 kh\u00f4ng v\u01b0\u1edbng v\u00e0o r\u1eafc r\u1ed1i kh\u00f4ng \u0111\u00e1ng v\u1edbi h\u1ecd. V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng l\u1ecbch s\u1ef1 th\u00ec h\u00e3y ti\u1ebfp x\u00fac v\u1edbi h\u1ecd b\u1eb1ng th\u00e1i \u0111\u1ed9 ch\u00e2n t\u00ecnh, nhi\u1ec7t t\u00ecnh, khi\u1ebfn h\u1ecd qu\u00fd m\u1ebfn b\u1ea1n v\u00e0 khi\u1ebfn cu\u1ed9c giao th\u01b0\u01a1ng th\u00e0nh c\u00f4ng. L\u1ee3i \u00edch t\u1eeb vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u00f3 l\u1ebd kh\u00f4ng c\u1ea7n ph\u00e2n t\u00edch th\u00eam v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u m\u1eb7t t\u1ed1t, v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n c\u00f3 nhi\u1ec1u ki\u00ean nh\u1eabn \u0111\u1ec3 c\u00f4ng vi\u1ec7c ph\u00e2n t\u00edch di\u1ec5n ra su\u00f4n s\u1ebb v\u00e0 thu\u1eadn l\u1ee3i.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Tr\u01b0\u1edbc khi \u0111i ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng th\u00ec ch\u00fang ta c\u1ea7n ph\u1ea3i hi\u1ec3u kh\u00e1i ni\u1ec7m t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng hay t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 nh\u1eefng t\u00e2m l\u00fd, suy ngh\u0129, t\u00ecnh c\u1ea3m, c\u1ea3m x\u00fac, ni\u1ec1m tin, quan \u0111i\u1ec3m, xu th\u1ebf […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,235],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5730"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5730"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5730\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}