{"id":5732,"date":"2023-11-29T22:37:45","date_gmt":"2023-11-29T22:37:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5732"},"modified":"2023-11-29T15:02:29","modified_gmt":"2023-11-29T15:02:29","slug":"top-20-thu-thuat-nhung-nguoi-ban-hang-su-dung-de-khong-che-tam-ly-va-hanh-vi-cua-ban","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-20-thu-thuat-nhung-nguoi-ban-hang-su-dung-de-khong-che-tam-ly-va-hanh-vi-cua-ban.html","title":{"rendered":"Top 20 th\u1ee7 thu\u1eadt nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u1ed1ng ch\u1ebf t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a b\u1ea1n"},"content":{"rendered":"
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B\u1ed1 tr\u00ed nh\u1eefng m\u1eb7t h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c b\u00ean ph\u1ea3i l\u1ed1i \u0111i<\/h3>\n
N\u1ebfu b\u1ea1n ch\u00fa \u00fd m\u1ed9t ch\u00fat, s\u1ebd th\u1ea5y r\u1eb1ng \u0111a ph\u1ea7n c\u00e1c\u00a0si\u00eau th\u1ecb<\/b>\u00a0hay c\u00e1c c\u1eeda h\u00e0ng t\u1ef1 ch\u1ecdn \u0111\u1ec1u c\u00f3 thi\u1ebft k\u1ebf v\u00e0 s\u1eafp \u0111\u1eb7t c\u00e1c k\u1ec7, qu\u1ea7y h\u00e0ng \u1edf b\u00ean ph\u1ea3i h\u01b0\u1edbng \u0111i c\u1ee7a kh\u00e1ch h\u00e0ng. L\u00fd do cho vi\u1ec7c n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi l\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1eadn tay ph\u1ea3i. V\u00ec th\u1ebf, nh\u1eefng m\u1eb7t h\u00e0ng \u1edf ph\u00eda tay ph\u1ea3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd d\u1ec5 b\u00e1n h\u01a1n nh\u1eefng m\u1eb7t h\u00e0ng c\u00f2n l\u1ea1i. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m ch\u1ee9ng \u0111i\u1ec1u n\u00e0y th\u00f4ng qua vi\u1ec7c nh\u1edb l\u1ea1i m\u1ed7i l\u1ea7n \u0111i si\u00eau th\u1ecb hay c\u00e1c c\u1eeda h\u00e0ng t\u1ef1 ch\u1ecdn, nh\u1eefng m\u1eb7t h\u00e0ng b\u1ea1n d\u1ec5 d\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn c\u00f3 ph\u1ea3i l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng “thu\u1eadn tay” b\u1ea1n hay kh\u00f4ng.<\/div>\n
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\"\u0110a
\u0110a s\u1ed1 si\u00eau th\u1ecb s\u1eafp \u0111\u1eb7t c\u00e1c k\u1ec7 h\u00e0ng b\u00ean ph\u1ea3i h\u01b0\u1edbng \u0111i kh\u00e1ch h\u00e0ng<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
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Thi\u1ebft k\u1ebf l\u1ed1i \u0111i ng\u01b0\u1ee3c chi\u1ec1u kim \u0111\u1ed3ng h\u1ed3<\/h3>\n
H\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec1u ch\u1ee7 \u00fd s\u1eafp x\u1ebfp c\u00e1c k\u1ec7 h\u00e0ng v\u00e0 l\u1ed1i \u0111i sao cho kh\u00e1ch h\u00e0ng s\u1ebd di chuy\u1ec3n ng\u01b0\u1ee3c chi\u1ec1u kim \u0111\u1ed3ng h\u1ed3, b\u1edfi khi di chuy\u1ec3n nh\u01b0 v\u1eady, tay ph\u1ea3i c\u1ee7a h\u1ecd s\u1ebd lu\u00f4n \u1edf t\u01b0 th\u1ebf thu\u1eadn ti\u1ec7n \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c m\u00f3n h\u00e0ng v\u00e0 cho v\u00e0o gi\u1ecf. C\u00f2n khi \u0111i theo h\u01b0\u1edbng ng\u01b0\u1ee3c l\u1ea1i, s\u1ef1 b\u1ea5t ti\u1ec7n khi l\u1ea5y c\u00e1c m\u00f3n h\u00e0ng s\u1ebd cho kh\u00e1ch h\u00e0ng m\u1ed9t l\u00fd do c\u0169ng nh\u01b0 m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 suy ngh\u0129 l\u1ea1i v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh. Nh\u01b0 v\u1eady, \u0111\u1ec3 tr\u00e1nh r\u01a1i v\u00e0o b\u1eaby t\u00e2m l\u00fd n\u00e0y v\u00e0 ti\u1ebft ki\u1ec7m h\u01a1n m\u1ed9t ch\u00fat chi ph\u00ed mua s\u1eafm, h\u00e3y \u0111i theo chi\u1ec1u kim \u0111\u1ed3ng h\u1ed3.<\/div>\n
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\"Thi\u1ebft
Thi\u1ebft k\u1ebf l\u1ed1i \u0111i ng\u01b0\u1ee3c chi\u1ec1u kim \u0111\u1ed3ng h\u1ed3 c\u0169ng l\u00e0 m\u1ed9t th\u1ee7 thu\u1eadt<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
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“Gi\u00e1 m\u1ed3i”, “s\u1ea3n ph\u1ea9m m\u1ed3i” v\u1edbi t\u00e1c d\u1ee5ng th\u1ea7n k\u1ef3<\/h3>\n
Trong cu\u1ed1n s\u00e1ch\u00a0Predictably Irrational (S\u1ef1 phi l\u00fd d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c – \u0111\u01b0\u1ee3c b\u00e1n \u1edf Vi\u1ec7t Nam v\u1edbi c\u00e1i t\u00ean “Phi l\u00fd tr\u00ed”)<\/b>, Dan Ariely \u0111\u00e3 nh\u1eafc \u0111\u1ebfn m\u1ed9t th\u00ed nghi\u1ec7m th\u00fa v\u1ecb th\u00f4ng qua vi\u1ec7c \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn b\u00e1n t\u1ea1p ch\u00ed The Economist:<\/p>\n

Ph\u01b0\u01a1ng \u00e1n 1: \u0110\u0103ng k\u00fd \u0111\u1ecdc online, gi\u00e1 59 USD<\/i>
\nPh\u01b0\u01a1ng \u00e1n 2: Mua b\u1ea3n gi\u1ea5y in, gi\u00e1 125 USD<\/i>
\nPh\u01b0\u01a1ng \u00e1n 3: V\u1eeba nh\u1eadn b\u1ea3n in, v\u1eeba \u0111\u1ecdc tr\u1ef1c tuy\u1ebfn v\u1edbi gi\u00e1 125 USD<\/i>
\nK\u1ebft qu\u1ea3, 84% ch\u1ecdn ph\u01b0\u01a1ng \u00e1n th\u1ee9 3, 16% ch\u1ecdn ph\u01b0\u01a1ng \u00e1n th\u1ee9 1. Kh\u00f4ng ai ch\u1ecdn ph\u01b0\u01a1ng \u00e1n th\u1ee9 2. \u0110\u1ebfn \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 cho r\u1eb1ng ph\u01b0\u01a1ng \u00e1n th\u1ee9 2 l\u00e0 v\u00f4 d\u1ee5ng.
\n<\/i>Sau \u0111\u00f3, \u00f4ng b\u1ecf qua ph\u01b0\u01a1ng \u00e1n “v\u00f4 d\u1ee5ng” – ph\u01b0\u01a1ng \u00e1n th\u1ee9 2, v\u00e0 ti\u1ebfn h\u00e0nh l\u1ef1a ch\u1ecdn l\u1ea1i. L\u1ea7n n\u00e0y, k\u1ebft qu\u1ea3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n. 68% l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n 1, 32% l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n 3.<\/p>\n

<\/i>Nh\u01b0 v\u1eady, b\u1ea1n \u0111\u00e3 th\u1ea5y r\u1eb1ng ph\u01b0\u01a1ng \u00e1n t\u01b0\u1edfng nh\u01b0 v\u00f4 d\u1ee5ng \u0111\u00e3 c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn l\u1ef1a ch\u1ecdn mua h\u00e0ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. L\u00fd do n\u00e0y l\u00e0 b\u1edfi ch\u00fang ta th\u01b0\u1eddng c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n khi so s\u00e1nh hai l\u1ef1a ch\u1ecdn ho\u00e0n to\u00e0n kh\u00e1c nhau, nh\u01b0ng v\u1edbi nh\u1eefng l\u1ef1a ch\u1ecdn c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng nh\u1ea5t \u0111\u1ecbnh (gi\u00e1 c\u1ea3), ch\u00fang ta s\u1ebd d\u1ec5 l\u1ef1a ch\u1ecdn h\u01a1n.<\/p>\n

V\u00ec v\u1eady, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi kinh doanh v\u00e0 mu\u1ed1n t\u0103ng doanh s\u1ed1 b\u00e1n m\u1ed9t m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3, h\u00e3y th\u00eam m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi m\u1ed9t ho\u1eb7c v\u00e0i n\u00e9t t\u01b0\u01a1ng \u0111\u1ed3ng r\u00f5 n\u00e9t v\u1edbi s\u1ea3n ph\u1ea9m b\u1ea1n mu\u1ed1n b\u00e1n nh\u01b0ng k\u00e9m h\u01a1n s\u1ea3n ph\u1ea9m \u0111\u00f3, b\u1ea1n s\u1ebd h\u00e0i l\u00f2ng v\u1edbi hi\u1ec7u qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ea5y.<\/p><\/div>\n

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\"M\u1ed9t
M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m s\u1ea3n ph\u1ea7m m\u1ed3i<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
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T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf d\u1ea5u hi\u1ec7u $<\/h3>\n
N\u0103m 2009, \u0110\u1ea1i h\u1ecdc Cornel \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng c\u00e1c th\u1ef1c kh\u00e1ch t\u1ea1i nh\u00e0 h\u00e0ng cao c\u1ea5p s\u1ebd chi nhi\u1ec1u h\u01a1n khi th\u1ef1c \u0111\u01a1n\u00a0kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u $ hay t\u1eeb “dollars”, “USD”<\/b>. T\u01b0\u01a1ng t\u1ef1, \u1edf c\u00e1c c\u1eeda h\u00e0ng v\u00e0 si\u00eau th\u1ecb c\u00f3 c\u00e1c nh\u00e3n h\u00e0ng,\u00a0\u0111\u01a1n gi\u00e1 kh\u00f4ng ch\u1ee9a d\u1ea5u hi\u1ec7u $<\/b>\u00a0c\u0169ng c\u00f3 doanh s\u1ed1 b\u00e1n h\u00e0ng cao h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n

L\u00fd gi\u1ea3i cho vi\u1ec7c n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u01b0a ra gi\u1ea3i th\u00edch r\u1eb1ng b\u1ecf \u0111i d\u1ea5u hi\u1ec7u $ khi\u1ebfn cho gi\u00e1 ti\u1ec1n d\u1ec5 \u0111\u1ecdc h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u0169ng s\u1ebd tr\u00e1nh kh\u1ecfi vi\u1ec7c “nh\u1eafc” cho kh\u00e1ch h\u00e0ng nh\u1edb r\u1eb1ng con s\u1ed1 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t con s\u1ed1 b\u00ecnh th\u01b0\u1eddng m\u00e0 s\u1ebd l\u00e0 s\u1ed1 ti\u1ec1n h\u1ecd ph\u1ea3i b\u1ecf ra.<\/p><\/div>\n

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\"Lo\u1ea1i
Lo\u1ea1i b\u1ecf d\u1ea5u hi\u1ec7u $ c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
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Font ch\u1eef c\u1ee7a \u0111\u01a1n gi\u00e1 c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft<\/h3>\n
C\u00e1c nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c gi\u00e1o s\u01b0 marketing \u0110\u1ea1i h\u1ecdc Clark v\u00e0 \u0110\u1ea1i h\u1ecdc Connecticut \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng gi\u00e1 b\u00e1n \u0111\u01b0\u1ee3c\u00a0in b\u1eb1ng font ch\u1eef nh\u1ecf<\/b>\u00a0s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng\u00a0c\u1ea3m nh\u1eadn gi\u00e1 b\u00e1n t\u1ed1t h\u01a1n ki\u1ec3u ch\u1eef to v\u00e0 \u0111\u1eadm<\/b>.<\/p>\n

L\u00fd gi\u1ea3i cho \u0111i\u1ec1u n\u00e0y, c\u00e1c nh\u00e0 khoa h\u1ecdc gi\u1ea3i th\u00edch r\u1eb1ng c\u01b0\u1eddng \u0111\u1ed9 v\u1eadt l\u00fd c\u00f3 li\u00ean quan \u0111\u1ebfn \u0111\u1ed9 l\u1edbn c\u1ee7a con s\u1ed1 do t\u00e2m tr\u00ed c\u1ee7a con ng\u01b0\u1eddi. V\u00ec v\u1eady, gi\u1ea3m k\u00edch th\u01b0\u1edbc font ch\u1eef c\u1ee7a \u0111\u01a1n gi\u00e1 s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng t\u00edch c\u1ef1c \u0111\u1ebfn doanh s\u1ed1 b\u00e1n m\u1eb7t h\u00e0ng \u0111\u00f3.<\/p>\n

\u0110a s\u1ed1 ng\u01b0\u1eddi b\u00e1n h\u00e0ng kh\u00f4ng bi\u1ebft \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y. V\u00e0 v\u00ec v\u1eady, h\u1ecd \u0111i ng\u01b0\u1ee3c l\u1ea1i quy t\u1eafc n\u00e0y b\u1eb1ng vi\u1ec7c c\u1ed1 g\u1eafng in gi\u00e1 th\u1eadt to v\u00e0 \u0111\u1eadm v\u1edbi suy ngh\u0129 m\u1ed9t \u0111\u01a1n gi\u00e1 nh\u01b0 v\u1eady s\u1ebd d\u1ec5 \u0111\u1ecdc h\u01a1n. K\u1ebft qu\u1ea3 l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng s\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 l\u00fd gi\u1ea3i v\u00ec sao.<\/p><\/div>\n

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\"Font
Font ch\u1eef c\u1ee7a \u0111\u01a1n gi\u00e1 c\u00f3 vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
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Con s\u1ed1 9 k\u1ef3 di\u1ec7u<\/h3>\n
B\u1ea1n c\u00f3 bao gi\u1edd th\u1ea5y ng\u1ea1c nhi\u00ean v\u1ec1 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng\u00a0con s\u1ed1 9<\/b>\u00a0trong \u0111\u01a1n gi\u00e1 c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c si\u00eau th\u1ecb hay c\u1eeda h\u00e0ng? Ch\u1eafc ch\u1eafn \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng kh\u00f3 kh\u0103n g\u00ec \u0111\u1ec3 nh\u1eadn ra r\u1eb1ng ch\u1eb3ng kh\u00e1c bi\u1ec7t nhi\u1ec1u gi\u1eefa m\u1ed9t \u0111\u01a1n gi\u00e1\u00a010.000.000<\/b>\u00a0v\u00e0 \u0111\u01a1n gi\u00e1\u00a09.999.000<\/b>. V\u00e0 s\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0y c\u00f3 v\u1ebb ch\u1eb3ng h\u1ec1 \u0111\u00e1ng k\u1ec3.<\/p>\n

Tuy nhi\u00ean, b\u1eb1ng nh\u1eefng nghi\u00ean c\u1ee9u nghi\u00eam t\u00fac, c\u00e1c chuy\u00ean gia \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng c\u00e1c \u0111\u01a1n gi\u00e1 c\u00f3 k\u1ebft th\u00fac ho\u1eb7c g\u1ea7n k\u1ebft th\u00fac b\u1eb1ng con s\u1ed1 9 c\u00f3 t\u00e1c \u0111\u1ed9ng\u00a0t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1edbi 24%<\/b>\u00a0so v\u1edbi c\u00e1c \u0111\u01a1n gi\u00e1 l\u00e0m tr\u00f2n s\u1ed1.
\nV\u00e0 b\u1ea1n c\u00f3 bi\u1ebft Steve Jobs \u0111\u00e3 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi tr\u1ea3 ti\u1ec1n cho nh\u1eefng b\u00e0i nh\u1ea1c \u0111\u00e3 t\u1eebng mi\u1ec5n ph\u00ed nh\u01b0 c\u00e1ch n\u00e0o kh\u00f4ng? \u00d4ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c thu ph\u00ed\u00a099 cent<\/b>.<\/p>\n

N\u1ebfu kh\u00f4ng tin \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m ch\u1ee9ng b\u1eb1ng vi\u1ec7c xem x\u00e9t s\u1ed1 l\u01b0\u1ee3ng c\u00e1c\u00a0\u0111\u01a1n gi\u00e1 c\u00f3 s\u1ed1 9<\/b>\u00a0\u1edf c\u00e1c si\u00eau th\u1ecb hay c\u1eeda h\u00e0ng l\u1edbn. S\u1ed1 l\u01b0\u1ee3ng c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y s\u1ebd l\u00e0m b\u1ea1n ng\u1ea1c nhi\u00ean \u0111\u1ea5y.<\/div>\n

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\"Con
Con s\u1ed1 9 k\u1ef3 di\u1ec7u c\u00f3 th\u1ec3 th\u1ea5y \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
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T\u00e1c d\u1ee5ng t\u00e2m l\u00fd c\u1ee7a m\u1ed9t \u0111\u01a1n gi\u00e1 c\u0169<\/h3>\n
Th\u1ee9 g\u00ec c\u00f3 t\u00e1c d\u1ee5ng m\u1ea1nh h\u01a1n con s\u1ed1 9?\u00a0\u0110\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t gi\u00e1 c\u0169 cao h\u01a1n<\/b>\u00a0gi\u00e1 hi\u1ec7n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi.
\nCh\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 kh\u00f4ng \u00edt l\u1ea7n th\u1ea5y m\u1ed9t \u0111\u01a1n gi\u00e1 v\u1edbi gi\u00e1 c\u0169 \u0111\u01b0\u1ee3c g\u1ea1ch b\u1ecf \u0111\u1ec3 l\u00e0m \u201cn\u1ed5i b\u1eadt\u201d gi\u00e1 m\u1edbi. Kh\u00f4ng c\u1ea7n ph\u1ea3i b\u00e0n c\u00e3i g\u00ec nhi\u1ec1u v\u1ec1 t\u00e1c d\u1ee5ng c\u1ee7a bi\u1ec7n ph\u00e1p n\u00e0y, hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng khi\u00a0so s\u00e1nh gi\u1eefa gi\u00e1 m\u1edbi mua v\u00e0 m\u1ed9t gi\u00e1 c\u0169 cao h\u01a1n<\/b>\u00a0s\u1ebd c\u00f3 m\u1ed9t t\u00e1c d\u1ee5ng “k\u00edch th\u00edch” ho\u00e0n h\u1ea3o khi\u1ebfn cho kh\u00e1ch h\u00e0ng n\u1ea3y sinh \u00fd \u0111\u1ecbnh mua m\u00f3n h\u00e0ng \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n ngay l\u1eadp t\u1ee9c.<\/p>\n

Ch\u01b0a h\u1ebft, chuy\u1ec7n g\u00ec x\u1ea3y ra khi k\u1ebft h\u1ee3p bi\u1ec7n ph\u00e1p n\u00e0y v\u1edbi con s\u1ed1 9 k\u1ef3 di\u1ec7u? M\u1ed9t \u0111\u01a1n gi\u00e1 nh\u01b0 v\u1eady c\u00f2n \u0111\u1ea1t hi\u1ec7u \u1ee9ng tr\u00ean c\u1ea3 tuy\u1ec7t v\u1eddi v\u1edbi t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t.<\/p><\/div>\n

\n
\"\u0110\u1ec1
\u0110\u1ec1 c\u1eadp \u0111\u1ebfn \u0111\u01a1n gi\u00e1 c\u0169 k\u1ebft h\u1ee3p v\u1edbi s\u1ed1 9 s\u1ebd cho t\u00e1c d\u1ee5ng th\u1ea7n k\u1ef3<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
\n

Cung c\u1ea5p nh\u1eefng l\u1ef1a ch\u1ecdn v\u1edbi gi\u00e1 c\u1ea3 kh\u00e1c nhau<\/h3>\n
M\u1ed9t th\u00ed nghi\u1ec7m kh\u00e1c t\u1eeb cu\u1ed1n s\u00e1ch\u00a0Priceless<\/b>:<\/p>\n
    \n
  • Ban \u0111\u1ea7u, b\u00e1n hai lo\u1ea1i bia: bia ngon 2,5 USD, bia r\u1ebb h\u01a1n gi\u00e1 1,8 USD. V\u1edbi hai lo\u1ea1i bia n\u00e0y, 80% kh\u00e1ch h\u00e0ng ch\u1ecdn lo\u1ea1i bia\u00a02,5 USD<\/b>.<\/i><\/li>\n
  • Ti\u1ebfp theo, h\u1ecd th\u00eam v\u00e0o lo\u1ea1i bia th\u1ee9 ba: bia si\u00eau r\u1ebb gi\u00e1 1,6 USD. \u0110\u1ebfn \u0111\u00e2y,\u00a080% mua bia 1,8 USD<\/b>, 20% mua bia 2,5 USD,\u00a0kh\u00f4ng ai ch\u1ecdn lo\u1ea1i bia si\u00eau r\u1ebb<\/b>.<\/i><\/li>\n
  • Cu\u1ed1i c\u00f9ng, h\u1ecd b\u1ecf lo\u1ea1i bia si\u00eau r\u1ebb (1,6 USD) v\u00e0 th\u00eam v\u00e0o m\u1ed9t lo\u1ea1i bia si\u00eau ngon v\u1edbi gi\u00e1 3,4 USD. V\u1edbi nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0y,\u00a0h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi mua bia 2,5 USD<\/b>, m\u1ed9t s\u1ed1 \u00edt mua bia 1,8 USD v\u00e0 10% mua bia 3,4 USD.<\/i><\/li>\n<\/ul>\n

    B\u1ea1n th\u1ea5y b\u00e0i h\u1ecdc g\u00ec \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb th\u00ed nghi\u1ec7m n\u00e0y? \u0110a s\u1ed1 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch nh\u1eefng\u00a0s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n nh\u1ea5t<\/b>\u00a0nh\u01b0ng c\u0169ng s\u1ebd tr\u00e1nh\u00a0s\u1ea3n ph\u1ea9m r\u1ebb ti\u1ec1n nh\u1ea5t<\/b>, m\u1ed9t s\u1ed1 s\u1ebd v\u1eabn mu\u1ed1n mua s\u1ea3n ph\u1ea9m \u0111\u1eaft nh\u1ea5t (th\u1ef1c t\u1ebf h\u1ecd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3). V\u00e0 nh\u01b0 v\u1eady, s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u1eefa,\u00a0m\u1ee9c trung b\u00ecnh<\/b>\u00a0s\u1ebd \u0111\u1ea1t doanh s\u1ed1 cao nh\u1ea5t. V\u00ec v\u1eady, \u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n, b\u1ea1n h\u00e3y c\u1ed1 g\u1eafng cung c\u1ea5p 3 m\u1ee9c gi\u00e1 kh\u00e1c nhau cho s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, v\u1edbi gi\u00e1 m\u1eb7t h\u00e0ng b\u1ea1n mu\u1ed1n b\u00e1n \u1edf gi\u1eefa.<\/div>\n

    \n
    \"Kh\u00e1ch
    Kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn, v\u00e0 th\u01b0\u1eddng ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1ea7m trung<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    <\/div>\n
    \n

    Nguy\u00ean t\u1eafc t\u01b0\u01a1ng ph\u1ea3n<\/h3>\n
    B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t th\u00ed nghi\u1ec7m \u0111\u01a1n gi\u1ea3n nh\u01b0 sau:<\/p>\n
      \n
    • \u0110\u1ed5 n\u01b0\u1edbc n\u00f3ng (kho\u1ea3ng 50-60 \u0111\u1ed9) v\u00e0o m\u1ed9t chi\u1ebfc c\u1ed1c.<\/i><\/li>\n
    • \u0110\u1ed5 n\u01b0\u1edbc \u1ea5m (kho\u1ea3ng 30-40 \u0111\u1ed9) v\u00e0o m\u1ed9t chi\u1ebfc c\u1ed1c kh\u00e1c.<\/i><\/li>\n
    • \u0110\u1ed5 n\u01b0\u1edbc l\u1ea1nh (kho\u1ea3ng 10-20 \u0111\u1ed9) v\u00e0o chi\u1ebfc c\u1ed1c th\u1ee9 3.<\/i><\/li>\n<\/ul>\n

      B\u00e2y gi\u1edd, b\u1ea1n \u0111\u1eb7t m\u1ed9t ng\u00f3n tay tr\u1ecf v\u00e0o c\u1ed1c n\u01b0\u1edbc n\u00f3ng, ng\u00f3n tay tr\u1ecf c\u00f2n l\u1ea1i v\u00e0o c\u1ed1c n\u01b0\u1edbc l\u1ea1nh. Sau \u0111\u00f3, r\u00fat c\u1ea3 hai ng\u00f3n tay ra \u0111\u1eb7t v\u00e0o c\u1ed1c n\u01b0\u1edbc \u1ea5m. B\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng m\u1ed9t ng\u00f3n tay th\u1ea5y \u1ea5m, ng\u00f3n c\u00f2n l\u1ea1i th\u1ea5y l\u1ea1nh. \u0110\u00f3 ch\u00ednh l\u00e0 v\u00ed d\u1ee5 v\u1ec1\u00a0s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n<\/b>.<\/p>\n

      S\u1ef1 t\u01b0\u01a1ng ph\u1ea3n n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n th\u00f4ng qua nhi\u1ec7t \u0111\u1ed9 trong v\u00ed d\u1ee5 tr\u00ean, nguy\u00ean t\u1eafc n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n\u00a0t\u01b0\u01a1ng t\u1ef1 trong gi\u00e1 c\u1ea3 hay ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng<\/b>. V\u00ed d\u1ee5, b\u1ea1n \u0111\u1eafn \u0111o tr\u01b0\u1edbc vi\u1ec7c mua m\u1ed9t chi\u1ebfc t\u00fai x\u00e1ch v\u1edbi gi\u00e1\u00a01.000.000<\/b>\u00a0b\u1edfi n\u00f3 qu\u00e1 \u0111\u1eaft? Ch\u1eafc ch\u1eafn, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t suy ngh\u0129 kh\u00e1c h\u01a1n nhi\u1ec1u n\u1ebfu ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1eb7t b\u00ean c\u1ea1nh \u0111\u00f3 m\u1ed9t chi\u1ebfc t\u00fai x\u00e1ch kh\u00e1c v\u1edbi gi\u00e1\u00a010.000.000<\/b>.<\/div>\n

      \n
      \"C\u00e1c
      C\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng ph\u1ea3n v\u1ec1 gi\u00e1 c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
      \n
      <\/center><\/div>\n
      \n

      \u1ea2o t\u01b0\u1edfng (hay s\u1ef1 \u01b0u ti\u00ean) \u0111\u1ed1i v\u1edbi s\u1ef1 sang tr\u1ecdng<\/h3>\n
      H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng, m\u1ed9t ng\u00e0y tr\u1eddi n\u1eafng n\u00f3ng oi b\u1ee9c. B\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb ph\u1ee5c v\u1ee5 m\u1ed9t chai bia m\u00e0 b\u1ea1n y\u00eau th\u00edch. B\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng\u00a0tr\u1ea3 th\u00eam ti\u1ec1n cho n\u00f3 khi c\u00f3 m\u1ed9t trong hai l\u1ef1a ch\u1ecdn<\/b>?
      \nM\u1ed9t th\u00ed nghi\u1ec7m \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra:<\/p>\n
        \n
      • Tr\u01b0\u1eddng h\u1ee3p th\u1ee9 nh\u1ea5t, chai bia \u0111\u01b0\u1ee3c mua t\u1eeb m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a xu\u1ed1ng c\u1ea5p.<\/i><\/li>\n
      • Tr\u01b0\u1eddng h\u1ee3p th\u1ee9 hai, v\u1eabn l\u00e0 chai bia \u0111\u00f3, \u0111\u01b0\u1ee3c mua t\u1eeb m\u1ed9t kh\u00e1ch s\u1ea1n sang tr\u1ecdng.<\/i><\/li>\n<\/ul>\n

        K\u1ebft qu\u1ea3, \u0111a s\u1ed1 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng th\u00ed nghi\u1ec7m\u00a0s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam ti\u1ec1n<\/b>\u00a0cho chai bia \u0111\u01b0\u1ee3c mua t\u1eeb kh\u00e1ch s\u1ea1n sang tr\u1ecdng.
        \nTrong th\u1ef1c t\u1ebf, b\u1ea1n c\u0169ng d\u1ec5 d\u00e0ng nh\u1eadn ra kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 s\u1ef1 \u01b0u ti\u00ean v\u1edbi nh\u1eefng\u00a0m\u1eb7t h\u00e0ng c\u00f3 m\u1eabu m\u00e3, bao b\u00ec mang l\u1ea1i c\u1ea3m gi\u00e1c cao c\u1ea5p v\u00e0 sang tr\u1ecdng h\u01a1n<\/b>, cho d\u00f9 n\u00f3 c\u00f3 gi\u00e1 cao h\u01a1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/div>\n

        \n
        \"B\u1ed1i
        B\u1ed1i c\u1ea3nh sang tr\u1ecdng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi th\u00eam ti\u1ec1n<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
        \n
        <\/center><\/div>\n
        \n

        Khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 so s\u00e1nh<\/h3>\n
        B\u1ea1n \u0111\u00e3 bao gi\u1edd th\u1eafc m\u1eafc t\u1ea1i sao\u00a0Starbucks<\/b>\u00a0c\u00f3 th\u1ec3 b\u00e1n cafe v\u1edbi gi\u00e1 h\u01a1n\u00a03 USD<\/b>\u00a0trong khi c\u00e1c c\u1eeda h\u00e0ng cafe kh\u00e1c ch\u1ec9 b\u00e1n gi\u00e1\u00a01 USD<\/b>. \u0110\u01a1n gi\u1ea3n, h\u1ecd khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 tham chi\u1ebfu cafe c\u1ee7a h\u1ecd v\u1edbi c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m th\u01b0\u1edfng th\u1ee9c cafe c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 thay \u0111\u1ed5i t\u00ean s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd b\u00e1n, v\u1edbi nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Pike’s Place brew hay Caramel Macchiato. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 h\u1ecd \u0111ang th\u01b0\u1edfng th\u1ee9c m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n kh\u00e1c v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 so s\u00e1nh v\u1edbi b\u1ea5t c\u1ee9 lo\u1ea1i cafe c\u1ee7a h\u00e3ng n\u00e0o kh\u00e1c.
        \nB\u00e0i h\u1ecdc \u1edf \u0111\u00e2y l\u00e0 khi b\u1ea1n c\u00f3 m\u1ed9t\u00a0s\u1ea3n ph\u1ea9m m\u1edbi l\u1ea1<\/b>, h\u00e3y tr\u00e1nh \u0111\u1ec3 l\u1ed9 qu\u00e1 nhi\u1ec1u th\u00f4ng tin tham kh\u1ea3o hay so s\u00e1nh v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3 cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, b\u1eb1ng c\u00e1ch \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd ch\u1ea5p nh\u1eadn\u00a0b\u1ea5t k\u1ef3 m\u1ee9c gi\u00e1 n\u00e0o b\u1ea1n mu\u1ed1n<\/b>.<\/p>\n

        Tuy nhi\u00ean, b\u1ea1n s\u1ebd c\u1ea7n t\u0103ng c\u01b0\u1eddng tham chi\u1ebfu cho kh\u00e1ch h\u00e0ng trong tr\u01b0\u1eddng h\u1ee3p l\u1ee3i th\u1ebf c\u1ee7a b\u1ea1n l\u00e0 gi\u00e1 r\u1ebb h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p><\/div>\n

        \n
        \"Starbuck
        Starbuck \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 tham chi\u1ebfu<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
        \n
        <\/center><\/div>\n
        \n

        K\u00edch th\u01b0\u1edbc xe \u0111\u1ea9y trong si\u00eau th\u1ecb<\/h3>\n
        N\u0103m 1938, m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t minh nh\u1eb1m m\u1ee5c \u0111\u00edch h\u1ed7 tr\u1ee3 v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng nhi\u1ec1u h\u01a1n, k\u00edch c\u1ee1 l\u1edbn h\u01a1n. Nghe qua th\u00ec c\u00f3 v\u1ebb thi\u1ebft b\u1ecb n\u00e0y ho\u00e0n to\u00e0n l\u00e0 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, nh\u01b0ng th\u1ef1c t\u1ebf, n\u00f3 c\u00f3 th\u1ec3 l\u00e0\u00a0c\u00f4ng c\u1ee5 “\u00e9p” b\u1ea1n g\u00f3p ph\u1ea7n t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/b>\u00a0cho si\u00eau th\u1ecb.<\/p>\n

        \u0110i\u1ec1u n\u00e0y nghe qua c\u00f3 v\u1ebb v\u00f4 l\u00fd, nh\u01b0ng b\u1ea1n h\u00e3y ngh\u0129 l\u1ea1i, c\u00f3 bao gi\u1edd b\u1ea1n r\u01a1i v\u00e0o ho\u00e0n c\u1ea3nh \u0111\u1ea9y chi\u1ebfc xe v\u1edbi v\u00e0i m\u00f3n h\u00e0ng r\u1ebb ti\u1ec1n l\u00e8o t\u00e8o trong xe, trong khi xung quanh m\u1ecdi ng\u01b0\u1eddi \u0111ang ch\u1edd t\u00ednh ti\u1ec1n v\u1edbi m\u1ed9t xe \u0111\u1ea7y h\u00e0ng h\u00f3a. Khi \u0111\u00f3 b\u1ea1n s\u1ebd n\u1ea3y sinh t\u00e2m l\u00fd ng\u1ea1i ng\u00f9ng, b\u1ea1n s\u1ebd ngh\u0129 \u0111\u1ebfn vi\u1ec7c mua th\u00eam v\u00e0i m\u00f3n h\u00e0ng ngay l\u00fac \u0111\u00f3, ho\u1eb7c \u00edt nh\u1ea5t c\u0169ng s\u1ebd mua nhi\u1ec1u h\u00e0ng h\u01a1n v\u00e0o l\u1ea7n \u0111i si\u00eau th\u1ecb ti\u1ebfp theo.<\/p><\/div>\n

        \n
        \"K\u00edch
        K\u00edch th\u01b0\u1edbc xe \u0111\u1ea9y trong si\u00eau th\u1ecb c\u0169ng c\u00f3 t\u00e1c d\u1ee5ng t\u00e2m l\u00fd v\u1edbi kh\u00e1ch h\u00e0ng<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
        \n
        <\/center><\/div>\n
        \n

        S\u1ef1 b\u1ed1 tr\u00ed m\u1eb7t h\u00e0ng kh\u00e1c nhau gi\u1eefa \u0111\u1ea7u v\u00e0 cu\u1ed1i si\u00eau th\u1ecb<\/h3>\n
        B\u1ea1n c\u00f3 t\u1ef1 h\u1ecfi t\u1ea1i sao t\u1ea5t c\u1ea3 c\u00e1c si\u00eau th\u1ecb \u0111\u1ec1u \u0111\u1ec3 nh\u1eefng m\u1eb7t h\u00e0ng\u00a0nhu y\u1ebfu ph\u1ea9m, th\u1ef1c ph\u1ea9m \u1edf cu\u1ed1i si\u00eau th\u1ecb<\/b>? B\u1edfi kh\u00e1ch h\u00e0ng \u0111\u1ebfn si\u00eau th\u1ecb mua nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0y th\u01b0\u1eddng l\u00e0 nh\u1eefng ph\u1ee5 n\u1eef l\u00e0m n\u1ed9i tr\u1ee3 s\u1ebd d\u1ec5 d\u00e0ng b\u1ecb thu h\u00fat, b\u1eaft m\u1eaft b\u1edfi m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 tr\u00ean \u0111\u01b0\u1eddng \u0111i qua si\u00eau th\u1ecb.<\/p>\n

        C\u00f2n \u1edf \u0111\u1ea7u si\u00eau th\u1ecb, c\u0169ng l\u1ea1i m\u1ed9t c\u00f4ng th\u1ee9c chung,\u00a0b\u00e1nh k\u1eb9o, kem \u0111\u00e1nh r\u0103ng, d\u1ea7u g\u1ed9i,… \u0111\u01b0\u1ee3c \u0111\u1eb7t g\u1ea7n khu v\u1ef1c thanh to\u00e1n<\/b>. T\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady? B\u1edfi nh\u1eefng m\u00f3n \u0111\u1ed3 n\u00e0y r\u1ebb, nh\u1ecf, ti\u1ec7n l\u1ee3i n\u00ean kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n suy ngh\u0129 nhi\u1ec1u \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua n\u00f3.<\/div>\n

        \n
        \"C\u00e1c
        C\u00e1c m\u1eb7t h\u00e0ng b\u1ed1 tr\u00ed \u1edf \u0111\u1ea7u v\u00e0 cu\u1ed1i si\u00eau th\u1ecb \u0111\u1ec1u c\u00f3 m\u1ee5c \u0111\u00edch<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
        \n
        <\/center><\/div>\n
        \n

        C\u00e1ch s\u1eed d\u1ee5ng m\u00f9i h\u01b0\u01a1ng, m\u00e0u s\u1eafc v\u00e0 \u00e2m thanh trong c\u00e1c si\u00eau th\u1ecb<\/h3>\n
        B\u1ea1n \u0111\u00e3 bao gi\u1edd ch\u00fa \u00fd \u0111\u1ebfn\u00a0m\u00f9i h\u01b0\u01a1ng, m\u00e0u s\u1eafc v\u00e0 \u00e2m thanh<\/b>\u00a0trong c\u00e1c si\u00eau th\u1ecb? B\u1ea1n c\u00f3 tin r\u1eb1ng ch\u00fang \u0111\u01b0\u1ee3c s\u1eafp \u0111\u1eb7t m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch nh\u1eb1m gi\u00fap c\u00e1c si\u00eau th\u1ecb d\u1ec5 d\u00e0ng “b\u00f2n r\u00fat” h\u1ea7u bao c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n?
        \n\u0110a s\u1ed1 c\u00e1c si\u00eau th\u1ecb s\u1ebd s\u1eafp \u0111\u1eb7t \u0111\u1ec3 m\u00f9i h\u01b0\u01a1ng \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea3m th\u1ea5y l\u00e0\u00a0m\u00f9i b\u00e1nh m\u00ec, m\u00f9i hoa<\/b>. Theo nhi\u1ec1u nghi\u00ean c\u1ee9u, m\u00f9i b\u00e1nh m\u00ec hay m\u00f9i hoa s\u1ebd khi\u1ebfn c\u1ea3m gi\u00e1c xa l\u1ea1 v\u00e0 \u0111\u1ec1 ph\u00f2ng c\u1ee7a b\u1ea1n b\u1ecb \u0111\u00e1nh tan. Khi \u0111\u00f3, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng qu\u00ean m\u1ea5t ch\u1ee7 \u0111\u1ecbnh “ti\u1ebft ki\u1ec7m” ban \u0111\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n

        V\u1ec1 m\u00e0u s\u1eafc, c\u00e1c si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng s\u1ebd th\u01b0\u1eddng trang tr\u00ed\u00a0m\u00e0u \u1ea5m\u00a0<\/b>\u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, m\u00e0u m\u00e1t m\u1ebb \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng mua h\u00e0ng nhi\u1ec1u h\u01a1n. V\u1ec1 \u00e2m nh\u1ea1c, nh\u1eefng\u00a0b\u1ea3n nh\u1ea1c nh\u1eb9 v\u1edbi giai \u0111i\u1ec7u ch\u1eadm, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1ea1c c\u1ed5 \u0111i\u1ec3n<\/b>\u00a0s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u h\u01a1n, mua nhi\u1ec1u h\u00e0ng h\u01a1n, s\u1eb5n s\u00e0ng mua h\u00e0ng \u0111\u1eaft h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, \u00e2m nh\u1ea1c qu\u00e1 l\u1edbn ho\u1eb7c qu\u00e1 nhanh s\u1ebd d\u1ec5 d\u00e0ng khi\u1ebfn kh\u00e1ch h\u00e0ng mu\u1ed1n b\u1ecf \u0111i.<\/div>\n

        \n
        \"M\u00f9i
        M\u00f9i h\u01b0\u01a1ng b\u00e1nh m\u1ef3 \u1edf c\u00e1c si\u00eau th\u1ecb c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd ng\u01b0\u1eddi mua h\u00e0ng<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
        \n
        <\/center><\/div>\n
        \n

        M\u1ed9t con s\u1ed1 k\u1ef3 di\u1ec7u kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1<\/h3>\n
        M\u1ed9t trong nh\u1eefng quy t\u1eafc quan tr\u1ecdng cho\u00a0c\u00e1c ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1<\/b>.\u00a0Quy t\u1eafc 100<\/b>. Quy t\u1eafc n\u00e0y kh\u00e1 \u0111\u01a1n gi\u1ea3n nh\u01b0 sau:<\/p>\n
          \n
        • N\u1ebfu gi\u00e1 g\u1ed1c s\u1ea3n ph\u1ea9m nh\u1ecf h\u01a1n 100 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7, th\u00f4ng b\u00e1o gi\u1ea3m gi\u00e1 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m.<\/i><\/li>\n
        • N\u1ebfu gi\u00e1 g\u1ed1c s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n 100 \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7, th\u00f4ng b\u00e1o gi\u1ea3m gi\u00e1 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t d\u01b0\u1edbi d\u1ea1ng con s\u1ed1 ti\u1ec1n c\u1ee5 th\u1ec3.<\/i><\/li>\n<\/ul>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n:
          \nM\u1ed9t con chu\u1ed9t m\u00e1y t\u00ednh c\u00f3 gi\u00e1\u00a035 USD<\/b>, ni\u00eam y\u1ebft gi\u1ea3m gi\u00e1\u00a010%<\/b>\u00a0s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng m\u1ea1nh h\u01a1n l\u00e0 ni\u00eam y\u1ebft con s\u1ed1\u00a03,5 USD<\/b>.
          \nM\u1ed9t chi\u1ebfc laptop v\u1edbi gi\u00e1\u00a01500 USD<\/b>, ni\u00eam y\u1ebft gi\u1ea3m gi\u00e1\u00a0150 USD<\/b>\u00a0s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng m\u1ea1nh h\u01a1n ni\u00eam y\u1ebft gi\u1ea3m\u00a010%<\/b>.<\/div>\n

          \n
          \"\u00c1p
          \u00c1p d\u1ee5ng \u0111\u00fang quy t\u1eafc 100 s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ea7n k\u1ef3<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
          \n
          <\/div>\n
          \n

          Nh\u1eefng s\u1eafp x\u1ebfp nh\u1ecf kh\u00e1c trong si\u00eau th\u1ecb<\/h3>\n
          Nh\u1eefng m\u1eb7t h\u00e0ng quan tr\u1ecdng nh\u1ea5t v\u00e0 \u0111\u1eaft gi\u00e1 nh\u1ea5t th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c c\u00e1c si\u00eau th\u1ecb\u00a0\u0111\u1eb7t v\u1eeba t\u1ea7m tay v\u00e0 t\u1ea7m m\u1eaft c\u1ee7a \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng<\/b>. Trong khi \u0111\u00f3, c\u00e1c m\u1eb7t h\u00e0ng d\u00e0nh cho tr\u1ebb con th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1edf v\u1ecb tr\u00ed th\u1ea5p ph\u00eda d\u01b0\u1edbi qu\u1ea7y h\u00e0ng (b\u00e1nh k\u1eb9o, \u0111\u00f2 ch\u01a1i, qu\u1ea7n \u00e1o tr\u1ebb em,…) nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat ch\u00fang v\u00e0 khi\u1ebfn nh\u1eefng \u0111\u1ee9a tr\u1ebb m\u00e8 nheo \u0111\u00f2i b\u1ed1 m\u1eb9 mua nh\u1eefng m\u00f3n h\u00e0ng \u0111\u00f3.<\/p>\n

          B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f2n nhi\u1ec1u s\u1ef1 s\u1eafp \u0111\u1eb7t kh\u00e1c nh\u01b0 s\u1eafp \u0111\u1eb7t v\u1ec1 gi\u00e1 c\u1ea3, 10 h\u1ed9p ng\u0169 c\u1ed1c gi\u00e1 10 USD. C\u00e1ch \u0111\u1eb7t \u0111\u1eb7t gi\u00e1 n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn cho kh\u00e1ch h\u00e0ng mua nhi\u1ec1u h\u01a1n b\u00ecnh th\u01b0\u1eddng.<\/p>\n

          T\u1ea1o c\u1ea3m gi\u00e1c v\u1ec1 m\u1ed9t m\u1eb7t h\u00e0ng khan hi\u1ebfm:<\/b>\u00a0M\u1ed9t s\u1ed1 m\u00f3n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eafn k\u00e8m th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c m\u1ed7i kh\u00e1ch h\u00e0ng ch\u1ec9 \u0111\u01b0\u1ee3c mua m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh. Th\u00f4ng b\u00e1o n\u00e0y khi\u1ebfn kh\u00e1ch h\u00e0ng ngh\u0129 r\u1eb1ng m\u1eb7t h\u00e0ng n\u00e0y ch\u1ec9 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n, khi\u1ebfn h\u1ecd s\u1ee3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i mua m\u00f3n h\u00e0ng n\u00e0y v\u00e0 mua ngay l\u1eadp t\u1ee9c.<\/p>\n

          Thay \u0111\u1ed5i b\u1ed1 tr\u00ed c\u00e1c gian h\u00e0ng th\u01b0\u1eddng xuy\u00ean<\/b>. Vi\u1ec7c n\u00e0y t\u1ed1n k\u00e9m kh\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c c\u1ee7a c\u00e1c si\u00eau th\u1ecb. V\u00e0 v\u00ec th\u1ebf, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3 m\u1ee5c \u0111\u00edch. Vi\u1ec7c thay \u0111\u1ed5i b\u1ed1 tr\u00ed c\u00e1c gian h\u00e0ng \u0111\u00f3 khi\u1ebfn cho c\u00e1c kh\u00e1ch quen kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed ch\u00ednh x\u00e1c c\u00e1c m\u00f3n h\u00e0ng m\u00ecnh c\u1ea7n mua. Khi \u0111\u00f3, h\u1ecd bu\u1ed9c ph\u1ea3i d\u00e0nh th\u1eddi gian t\u00ecm nh\u1eefng m\u00f3n \u0111\u1ed3 \u0111\u00f3. V\u00e0 trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3, ai d\u00e1m \u0111\u1ea3m b\u1ea3o h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 b\u1ecb thu h\u00fat b\u1edfi m\u1ed9t m\u1eb7t h\u00e0ng “b\u1eaft m\u1eaft” n\u00e0o kh\u00e1c n\u1eefa?<\/div>\n

          \n
          \"Si\u00eau
          Si\u00eau th\u1ecb th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i c\u00e1ch s\u1eafp x\u1ebfp kh\u00f4ng gian<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
          \n
          <\/center><\/div>\n
          \n

          Nh\u1ea5n m\u1ea1nh \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 th\u1ea5p nh\u1ea5t trong c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang b\u00e1n<\/h3>\n
          \u0110i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n b\u1ecb h\u1ecfng, v\u00e0 b\u1ea1n tham kh\u1ea3o tr\u00ean m\u1ea1ng t\u00ecm m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i kh\u00e1c th\u00ec b\u1ed7ng th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u00f3 gi\u00e1\u00a0ch\u01b0a \u0111\u1ebfn m\u1ed9t tri\u1ec7u \u0111\u1ed3ng<\/b>. B\u1ea1n li\u1ec1n t\u00ecm \u0111\u1ebfn si\u00eau th\u1ecb \u0111\u00f3, nh\u00e2n vi\u00ean c\u1ee7a c\u1eeda h\u00e0ng s\u1ebd tr\u1ea3 l\u1eddi b\u1ea1n nh\u01b0 sau:
          \n“Xin l\u1ed7i anh\/ch\u1ecb, \u0111i\u1ec7n tho\u1ea1i X c\u1ee7a ch\u00fang em v\u1eeba h\u1ebft h\u00e0ng, \u1edf \u0111\u00e2y ch\u00fang em c\u00f2n lo\u1ea1i \u0111i\u1ec7n tho\u1ea1i kh\u00e1c v\u1edbi gi\u00e1 cao h\u01a1n m\u1ed9t ch\u00fat.<\/i>“.
          \nR\u1ed3i sau khi nghe thuy\u1ebft ph\u1ee5c m\u1ed9t h\u1ed3i, b\u1ea1n \u0111\u00e3 mua chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i d\u00f9 ban \u0111\u1ea7u c\u00f3 \u00fd \u0111\u1ecbnh \u0111\u1ebfn \u0111\u1ec3 mua chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i r\u1ebb nh\u1ea5t. V\u00ec v\u1eady chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i v\u1edbi gi\u00e1 r\u1ebb nh\u1ea5t \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh kia ch\u00ednh l\u00e0 m\u1ed3i d\u1eabn d\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi si\u00eau th\u1ecb c\u1ee7a h\u1ecd.<\/div>\n
          \n
          \"S\u1ea3n
          S\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 th\u1ea5p nh\u1ea5t s\u1ebd l\u00e0 “mi\u1ebfng m\u1ed3i ngon” thu h\u00fat kh\u00e1ch h\u00e0ng<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
          \n
          <\/center><\/div>\n
          \n

          Chi\u1ebfn thu\u1eadt t\u00e2m l\u00fd “d\u00e1n nh\u00e3n”, “t\u1ea1o k\u1ebb th\u00f9”, “h\u00e0nh \u0111\u1ed9ng cho m\u1ed9t \u0111i\u1ec1u cao c\u1ea3”<\/h3>\n
          \n
            \n
          • Trong m\u1ed9t nghi\u00ean c\u1ee9u t\u00e2m l\u00fd h\u1ecdc, m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ng\u1eabu nhi\u00ean \u0111\u01b0\u1ee3c\u00a0“d\u00e1n nh\u00e3n” l\u00e0 “t\u00edch c\u1ef1c v\u1ec1 m\u1eb7t ch\u00ednh tr\u1ecb”<\/b>, v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn t\u1ef7 l\u1ec7 tham gia b\u1ecf phi\u1ebfu c\u1ee7a h\u1ecd t\u0103ng l\u00ean 15%. Hi\u1ec3n nhi\u00ean l\u00e0 vi\u1ec7c d\u00e1n nh\u00e3n n\u00e0y \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c t\u1edbi h\u00e0nh vi c\u1ee7a h\u1ecd. Kinh doanh c\u0169ng kh\u00f4ng n\u1eb1m ngo\u1ea1i l\u1ec7 c\u1ee7a s\u1ef1 t\u00e1c \u0111\u1ed9ng n\u00e0y. Th\u00f4ng qua vi\u1ec7c d\u00e1n nh\u00e3n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd l\u00e0 ch\u1ec9 d\u00e0nh cho nh\u00f3m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n ng\u01b0\u1eddi kh\u00e1c m\u1ed9t m\u1eb7t n\u00e0o \u0111\u00f3, h\u1ecd \u0111\u00e3 “d\u00e1n nh\u00e3n” m\u1ed9t c\u00e1ch gi\u00e1n ti\u1ebfp l\u00ean nh\u1eefng kh\u00e1ch h\u00e0ng ch\u1ecdn mua m\u1eb7t h\u00e0ng \u0111\u00f3. V\u00ed d\u1ee5: M\u1ed9t chi\u1ebfc t\u00fai x\u00e1ch \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o l\u00e0 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef thanh l\u1ecbch duy\u00ean d\u00e1ng nh\u1ea5t. \u0110\u01b0\u01a1ng nhi\u00ean, \u0111i\u1ec1u n\u00e0y s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng khi h\u1ecd mua chi\u1ebfc t\u00fai x\u00e1ch \u0111\u1ec3 ch\u1ee9ng minh m\u00ecnh l\u00e0 ng\u01b0\u1eddi thanh l\u1ecbch, duy\u00ean d\u00e1ng.<\/li>\n<\/ul>\n
              \n
            • Nh\u00e0 t\u00e2m l\u00fd x\u00e3 h\u1ed9i h\u1ecdc Henri Tajifel \u0111\u00e3 t\u1eebng c\u00f4ng b\u1ed1 m\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng\u00a0trung th\u00e0nh v\u1edbi nh\u00f3m c\u1ee7a h\u1ecd<\/b>\u00a0h\u01a1n khi h\u1ecd c\u00f3 m\u1ed9t \u0111i\u1ec1u \u0111\u1ec3 ph\u00e2n bi\u1ec7t. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra nh\u1eefng cu\u1ed9c tranh c\u00e3i gay g\u1eaft gi\u1eefa ng\u01b0\u1eddi d\u00f9ng iPhone v\u00e0 ng\u01b0\u1eddi d\u00f9ng smartphone Samsung, hay cu\u1ed9c tranh c\u00e3i gi\u1eefa c\u00e1c game th\u1ee7 DotA 2 v\u00e0 LoL,… Nh\u1eefng cu\u1ed9c tranh c\u00e3i n\u00e0y s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m y\u00eau th\u00edch c\u1ee7a h\u1ecd, v\u00e0 n\u00f3 th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c ng\u1ea5m ng\u1ea7m \u1ee7ng h\u1ed9 b\u1edfi c\u00e1c doanh nghi\u1ec7p d\u00f9 h\u1ecd kh\u00f4ng bao gi\u1edd \u0111\u01b0a ra \u00fd \u0111\u1ecbnh tuy\u00ean chi\u1ebfn r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n
                \n
              • V\u1eady c\u00f2n h\u00e0nh \u0111\u1ed9ng v\u00ec m\u1ed9t \u0111i\u1ec1u cao c\u1ea3? Th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y Tom’s Shoes t\u1eebng tuy\u00ean b\u1ed1 r\u1eb1ng m\u1ed7i m\u1ed9t \u0111\u00f4i gi\u00e0y c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c b\u00e1n \u0111i, s\u1ebd c\u00f3 m\u1ed9t \u0111\u00f4i gi\u00e0y kh\u00e1c t\u1edbi tay nh\u1eefng ng\u01b0\u1eddi ngh\u00e8o kh\u1ed5 kh\u1eafp th\u1ebf gi\u1edbi. B\u1eb1ng c\u00e1ch tuy\u00ean b\u1ed1 r\u1eb1ng m\u00ecnh “h\u00e0nh \u0111\u1ed9ng v\u00ec m\u1ed9t \u0111i\u1ec1u cao c\u1ea3<\/b>“, m\u1ed9t doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi, v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng quen thu\u1ed9c.<\/li>\n<\/ul>\n<\/div>\n
                \n
                \"Cu\u1ed9c
                Cu\u1ed9c chi\u1ebfn gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ng\u1ea5m ng\u1ea7m \u1ee7ng h\u1ed9 b\u1edfi c\u00e1c doanh nghi\u1ec7p<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
                \n
                <\/div>\n
                \n

                Kh\u1ea3 n\u0103ng k\u1ef3 di\u1ec7u c\u1ee7a ch\u1eef nhanh<\/h3>\n
                M\u1ed9t nghi\u00ean c\u1ee9u v\u1edbi c\u00e1c t\u00ecnh nguy\u1ec7n vi\u00ean ch\u1ee5p c\u1ed9ng h\u01b0\u1edfng t\u1eeb MRI cho th\u1ea5y th\u00f9y tr\u00e1n con ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh h\u01a1n khi ch\u00fang ta ngh\u0129 \u0111\u1ebfn vi\u1ec7c ch\u1edd \u0111\u1ee3i th\u1ee9 g\u00ec \u0111\u00f3. \u0110i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn l\u00e0 kh\u00f4ng c\u00f3 hi\u1ec7u \u1ee9ng t\u1ed1t cho c\u00e1c qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng b\u1edfi th\u00f9y tr\u00e1n c\u00f3 ch\u1ee9c n\u0103ng\u00a0l\u1eadp k\u1ebf ho\u1ea1ch, c\u00e2n nh\u1eafc v\u00e0 ki\u1ec1m ch\u1ebf c\u00e1c h\u00e0nh vi kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi l\u1ee3i \u00edch c\u1ee7a b\u1ea3n th\u00e2n<\/b>. M\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 suy ngh\u0129 v\u00e0 c\u00e2n nh\u1eafc nh\u01b0 v\u1eady th\u00ec doanh s\u1ed1 b\u00e1n h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd c\u00e0ng gi\u1ea3m.<\/p>\n

                V\u00ec v\u1eady, nh\u1eefng qu\u1ea3ng c\u00e1o v\u1edbi ch\u1eef “nhanh<\/b>” nh\u01b0\u00a0“s\u1ea3n ph\u1ea9m t\u00e1c d\u1ee5ng nhanh”, “gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nhanh”, “d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh”,…<\/i>\u00a0ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng “nhanh” ch\u00fa \u00fd \u0111\u1ebfn v\u00e0 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/div>\n

                \n
                \"\u0110\u1ec1
                \u0110\u1ec1 c\u1eadp \u0111\u1ebfn ch\u1eef “nhanh” l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch th\u00f4ng minh<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n
                \n
                <\/center><\/div>\n
                \n

                Khuy\u1ebfn m\u1ea1i b\u1eb1ng c\u00e1ch t\u1eb7ng th\u00eam, kh\u00f4ng gi\u1ea3m gi\u00e1<\/h3>\n
                Khi kh\u00e1ch h\u00e0ng \u0111\u1ee9ng tr\u01b0\u1edbc\u00a0hai ph\u01b0\u01a1ng \u00e1n khuy\u1ebfn m\u1ea1i<\/b>,\u00a0gi\u1ea3m gi\u00e1 40%<\/b>\u00a0ho\u1eb7c\u00a0t\u1eb7ng th\u00eam 60%<\/b>\u00a0kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111a s\u1ed1 h\u1ecd s\u1ebd ch\u1ecdn ph\u01b0\u01a1ng \u00e1n t\u0103ng 60% kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.
                \nTheo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a \u0110\u1ea1i h\u1ecdc Minnesota, c\u00e1c g\u00f3i khuy\u1ebfn m\u1ea1i t\u1eb7ng th\u00eam 60% kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n 71% so v\u1edbi g\u00f3i khuy\u1ebfn m\u1ea1i gi\u1ea3m gi\u00e1 40%. L\u00fd gi\u1ea3i cho vi\u1ec7c n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u cho r\u1eb1ng theo tr\u1ef1c gi\u00e1c, khuy\u1ebfn m\u1ea1i t\u0103ng 60% kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m tr\u00f4ng\u00a0c\u00f3 v\u1ebb c\u00f3 l\u1ee3i h\u01a1n<\/b>\u00a0gi\u1ea3m gi\u00e1 40%. M\u1eb7c d\u00f9, theo t\u00ednh to\u00e1n c\u1ee5 th\u1ec3 v\u1ec1 to\u00e1n h\u1ecdc, g\u00f3i gi\u1ea3m gi\u00e1 40% m\u1edbi l\u00e0 g\u00f3i khuy\u1ebfn m\u1ea1i c\u00f3 l\u1ee3i cho kh\u00e1ch h\u00e0ng.<\/p>\n

                B\u00ean c\u1ea1nh \u0111\u00f3,\u00a0gi\u1ea3m gi\u00e1 th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 g\u00e2y ra t\u00e1c d\u1ee5ng t\u00e2m l\u00fd ti\u00eau c\u1ef1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/b>, c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd ngh\u0129 r\u1eb1ng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 v\u1ea5n \u0111\u1ec1 n\u00ean m\u1edbi gi\u1ea3m gi\u00e1. Ngo\u00e0i ra, khi k\u1ebft th\u00fac khuy\u1ebfn m\u1ea1i v\u00e0 kh\u00f4ng gi\u1ea3m gi\u00e1 n\u1eefa s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng n\u1ea3y sinh t\u00e2m l\u00fd b\u1ef1c b\u1ed9i c\u00f2n vi\u1ec7c ng\u1eebng t\u1eb7ng th\u00eam s\u1ea3n ph\u1ea9m khi h\u1ebft khuy\u1ebfn m\u1ea1i th\u00ec kh\u00f4ng nh\u01b0 v\u1eady.<\/div>\n

                \n
                \"Khuy\u1ebfn
                Khuy\u1ebfn m\u1ea1i gi\u1ea3m gi\u00e1 m\u1edbi th\u1ef1c s\u1ef1 c\u00f3 l\u1ee3i cho kh\u00e1ch h\u00e0ng<\/i><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                B\u1ed1 tr\u00ed nh\u1eefng m\u1eb7t h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c b\u00ean ph\u1ea3i l\u1ed1i \u0111i N\u1ebfu b\u1ea1n ch\u00fa \u00fd m\u1ed9t ch\u00fat, s\u1ebd th\u1ea5y r\u1eb1ng \u0111a ph\u1ea7n c\u00e1c\u00a0si\u00eau th\u1ecb\u00a0hay c\u00e1c c\u1eeda h\u00e0ng t\u1ef1 ch\u1ecdn \u0111\u1ec1u c\u00f3 thi\u1ebft k\u1ebf v\u00e0 s\u1eafp \u0111\u1eb7t c\u00e1c k\u1ec7, qu\u1ea7y h\u00e0ng \u1edf b\u00ean ph\u1ea3i h\u01b0\u1edbng \u0111i c\u1ee7a kh\u00e1ch h\u00e0ng. L\u00fd do cho vi\u1ec7c n\u00e0y r\u1ea5t \u0111\u01a1n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,235,234],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5732"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5732"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5732\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}