{"id":57352,"date":"2023-12-20T21:25:39","date_gmt":"2023-12-20T14:25:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/se-ra-sao-neu-doanh-nghiep-khong-chuyen-doi-so.html"},"modified":"2023-12-20T21:25:39","modified_gmt":"2023-12-20T14:25:39","slug":"se-ra-sao-neu-doanh-nghiep-khong-chuyen-doi-so","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/se-ra-sao-neu-doanh-nghiep-khong-chuyen-doi-so.html","title":{"rendered":"S\u1ebd ra sao n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1?"},"content":{"rendered":"
\n

C\u00e1c doanh nghi\u1ec7p \u0111ang v\u00e0 lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00ean c\u1ea1nh c\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh. M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng m\u00e0 b\u1eaft bu\u1ed9c c\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh th\u00ec vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p l\u00e0 s\u1edbm hay mu\u1ed9n m\u00e0 th\u00f4i. Ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00ec s\u1ebd ra sao? Th\u00ec b\u00e0i chia s\u1ebb sau s\u1ebd gi\u00fap b\u1ea1n nh\u00ecn k\u1ef9 h\u01a1n v\u00e0 t\u00ecm ra \u0111\u01b0\u1ee3c cho m\u00ecnh \u0111\u00e1p \u00e1n b\u1ea5y l\u00e2u nay b\u1ea1n v\u1eabn t\u00ecm ki\u1ebfm.<\/strong><\/span><\/p>\n

\"subiz-doanh-nghiep-khong-chuyen-doi-so-se-ra-sao\"<\/p>\n

Doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u1ebd ra sao<\/p>\n<\/div>\n

Doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u1ebd ra sao?<\/strong><\/span><\/h2>\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u00e0y th\u00ec tr\u01b0\u1edbc ti\u00ean b\u1ea1n n\u00ean n\u1eafm ch\u1eafc \u0111\u01b0\u1ee3c th\u1ebf n\u00e0o l\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p.<\/span><\/p>\n

1. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n

Cho t\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i th\u00ec ch\u01b0a c\u00f3 m\u1ed9t \u0111\u1ecbnh ngh\u0129a, kh\u00e1i ni\u1ec7m c\u1ee5 th\u1ec3 n\u00f3i v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1. Tuy nhi\u00ean ch\u00fang ta, d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a doanh nghi\u1ec7p th\u00ec c\u00f3 th\u1ec3 hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u01b0 sau:<\/span><\/p>\n

    \n
  • Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hay c\u00f2n c\u00f3 t\u00ean g\u1ecdi kh\u00e1ch l\u00e0 (Digital Transformation) l\u00e0 t\u00edch h\u1ee3p c\u00e1c gi\u1ea3i ph\u00e1p s\u1ed1 v\u00e0o c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng, v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p, gi\u00fap n\u00e2ng cao hi\u1ec7u su\u1ea5t, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed<\/span><\/li>\n
  • Ngo\u00e0i ra theo c\u00e1ch hi\u1ec3u chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed1i v\u1edbi Vi\u1ec7t Nam l\u00e0 qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i m\u00f4 h\u00ecnh c\u0169, m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng sang d\u1ea1ng doanh nghi\u1ec7p s\u1ed1, d\u1ef1a tr\u00ean nh\u1eefng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi, nh\u01b0: Big data, IoT, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y,AI, AR, VR, blockchain\u2026nh\u1eb1m thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c \u0111i\u1ec1u h\u00e0nh.<\/span><\/li>\n<\/ul>\n
    \"Chuy\u1ec3n<\/p>\n

    Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 g\u00ec<\/p>\n<\/div>\n

    2. T\u1ea7m quan tr\u1ecdng, l\u1ee3i \u00edch c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p<\/span><\/h3>\n

    C\u00e1c chuy\u00ean gia cho r\u1eb1ng, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi k\u1ef3 4.0 nh\u01b0 hi\u1ec7n nay. Theo nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t v\u1ec1 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a IBM th\u00ec n\u0103m 2021 l\u00e0 n\u0103m doanh nghi\u1ec7p ch\u00fa tr\u1ecdng v\u1ec1 m\u00f4i tr\u01b0\u1eddng xung quanh, \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Trong xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ghi nh\u1eadn:<\/span><\/p>\n

      \n
    • 87% doanh nghi\u1ec7p th\u00e0nh c\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng k\u1ef7 l\u1ee5c<\/span><\/li>\n
    • 92% doanh nghi\u1ec7p \u0111\u00e3 ghi nh\u1eadn hi\u1ec7u su\u1ea5t lao \u0111\u1ed9ng \u0111\u01b0\u1ee3c n\u00e2ng cao<\/span><\/li>\n
    • 85% kh\u00f4ng c\u00f2n g\u1eb7p tr\u1edf ng\u1ea1i trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y<\/span><\/li>\n<\/ul>\n

      T\u01b0\u01a1ng t\u1ef1 th\u00ec theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 Gartner, IDC\u2026 \u0111\u1ec1u ch\u1ec9 ra r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u1ef1c s\u1ef1 mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho m\u1ecdi m\u1eb7t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p: t\u1eeb \u0111i\u1ec1u h\u00e0nh qu\u1ea3n l\u00fd \u0111\u1ebfn nghi\u00ean c\u1ee9u, kinh doanh\u2026<\/span><\/p>\n

      B\u1edfi khi \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p n\u00f3 mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c t\u1ed5 ch\u1ee9c. \u0110\u1eb7c bi\u1ec7t, gi\u00fap h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4 hi\u1ec7u qu\u1ea3, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u nh\u1ea5t. Trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn:<\/span><\/p>\n

      \"L\u1ee3i<\/p>\n

      L\u1ee3i \u00edch chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p<\/p>\n<\/div>\n

      2.1 Cung c\u1ea5p th\u00f4ng tin, d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t<\/strong><\/span><\/h4>\n

      Vi\u1ec7c truy c\u1eadp v\u00e0o l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft khi \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1. N\u00f3 s\u1ebd gi\u00fap nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ch\u1ec9 s\u1ed1, nh\u01b0 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i k\u00eanh, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c.<\/span><\/p>\n

      B\u00ean c\u1ea1nh \u0111\u00f3, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ngo\u00e0i cho ph\u00e9p doanh nghi\u1ec7p s\u1eafp x\u1ebfp d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 d\u1ec5 d\u00e0ng truy c\u1eadp c\u00f2n cho ph\u00e9p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, nhanh ch\u00f3ng h\u01a1n.<\/span><\/p>\n

      2.2 D\u1ec5 d\u00e0ng chia s\u1ebb, l\u01b0u tr\u1eef th\u00f4ng tin gi\u1eefa c\u00e1c ph\u00f2ng ban<\/span><\/h4>\n

      Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital Transformation) cho ph\u00e9p c\u00e1c ph\u00f2ng ban c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u00f4ng tin, t\u00e0i li\u1ec7u d\u1ec5 d\u00e0ng b\u1ea5t c\u1ee9 \u1edf \u0111\u00e2u, b\u1ea5t c\u1ee9 khi n\u00e0o.<\/span><\/p>\n

      L\u01b0u tr\u1eef \u0111\u01b0\u1ee3c kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin l\u1edbn, kh\u00f4ng b\u1ecb m\u1ea5t v\u00e0 d\u1ec5 d\u00e0ng truy v\u1ea5n, t\u00ecm ki\u1ebfm<\/span><\/p>\n

      \"Chuy\u1ec3n<\/p>\n

      Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap duy tr\u00ec t\u00ednh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/div>\n

      2.3 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap duy tr\u00ec t\u00ednh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/h4>\n

      Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean 4.0 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng nh\u01b0 hi\u1ec7n nay. Do \u0111\u00f3, gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh. M\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u1ea7n v\u00e0 l\u00e0m ngay.<\/span><\/p>\n

      Xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n th\u1ebf gi\u1edbi do \u0111\u00f3 c\u00e1c c\u00f4ng ty c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi, t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng \u0111\u1ec3 t\u1ea1o s\u1ef1 c\u1ea1nh tranh. \u0110i\u1ec1u m\u00e0 Deborah Ancona, gi\u00e1o s\u01b0 qu\u1ea3n l\u00fd t\u1ea1i Vi\u1ec7n C\u00f4ng ngh\u1ec7 Massachusetts (MIT) v\u00e0 l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Trung t\u00e2m L\u00e3nh \u0111\u1ea1o cho bi\u1ebft.<\/span><\/p>\n

      \u0110\u1eb7t m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi l\u00e0 93% c\u00f4ng ty \u0111\u1ed3ng \u00fd c\u00f4ng ngh\u1ec7 s\u1ed1 l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a h\u1ecd. \u1ede \u0111\u00e2y, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a m\u00ecnh v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. V\u00ec tr\u00ean th\u1ef1c t\u1ebf c\u00e1c c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 4.0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n \u0111\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u1ea7n t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng trong hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/span><\/p>\n

      \"Chuy\u1ec3n<\/p>\n

      Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      2.4 C\u1ea3i thi\u1ec7n v\u00e0 gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n

      Doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1edd chuy\u1ec3n \u0111\u1ed5i s\u1ed1. \u0110\u00e3 c\u00f3 nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng, kh\u00e1ch h\u00e0ng mua h\u00e0ng ph\u00e1t sinh \u0111\u01a1n h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1ecdi t\u00ean h\u1ecd, bi\u1ebft l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a h\u1ecd l\u00ean \u0111\u1ebfn 91%. B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o.<\/p>\n

      Nh\u1edd v\u00e0o c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

      Ngo\u00e0i ra, h\u1ecd cung c\u1ea5p c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y nhanh ch\u00f3ng nh\u1eb1m c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u0169ng nh\u01b0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      \"C\u1ea3i<\/p>\n

      X\u00fa h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap c\u1ea3i thi\u1ec7n v\u00e0 gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/p>\n<\/div>\n

      2.5. Gi\u1ea3m chi ph\u00ed v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng cho doanh nghi\u1ec7p<\/span><\/h4>\n

      M\u1ed9t \u0111i\u1ec3m v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh khi \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p g\u00f3p ph\u1ea7n gi\u00e1 t\u0103ng n\u0103ng su\u1ea5t lao \u0111\u1ed9ng:<\/span><\/p>\n

        \n
      • N\u0103m 2017 nghi\u00ean c\u1ee9u c\u1ee7a Microsoft cho th\u1ea5y t\u00e1c \u0111\u1ed9ng c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1edbi t\u0103ng tr\u01b0\u1edfng n\u0103ng su\u1ea5t lao \u0111\u1ed9ng \u1edf v\u00e0o kho\u1ea3ng 15% v\u00e0 \u0111\u1ebfn n\u0103m 2020, con s\u1ed1 n\u00e0y l\u00e0 21% v\u00e0 kh\u00f4ng ng\u1eebng nh\u1ea3y s\u1ed1<\/span><\/li>\n
      • M\u1ed9t minh ch\u1ee9ng kh\u00e1c, l\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Nike \u0111\u00e3 ph\u1ea3i tr\u1ea3 m\u1ed9t gi\u00e1 \u0111\u1eaft khi ch\u1eadm ch\u1ea1p th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1. C\u1ee5 th\u1ec3 v\u00e0o \u0111\u1ea7u n\u0103m 2017, gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Nike t\u1ee5t xu\u1ed1ng kho\u1ea3ng 52 USD v\u00e0 doanh thu ch\u1ec9 \u0111\u1ea1t 33,5 t\u1ef7 USD. \u0110\u00e3 t\u1eebng b\u01b0\u1edbc trong n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap Nike v\u1ef1c d\u1eady v\u00e0 sau 2 n\u0103m k\u1ec3 t\u1eeb khi b\u1eaft \u0111\u1ea7u c\u00f3 b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh \u0111\u1ea7u ti\u00ean v\u00e0 cho \u0111\u1ebfn n\u0103m 2019 khi gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a Nike \u0111\u00e3 t\u0103ng l\u00ean 88 USD<\/span><\/li>\n<\/ul>\n

        B\u00ean c\u1ea1nh \u0111\u00f3 th\u00ec vi\u1ec7c \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f2n gi\u00fap nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c d\u1ef1 \u00e1n, c\u00f4ng vi\u1ec7c c\u00f3 gi\u00e1 tr\u1ecb kinh doanh h\u01a1n v\u00e0 b\u1edbt lo l\u1eafng v\u1ec1 vi\u1ec7c l\u01b0u tr\u1eef d\u1eef li\u1ec7u.<\/span><\/p>\n

        \u0110\u1ed3ng th\u1eddi, s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n c\u00f4ng s\u1ebd gi\u1ea3m \u0111i khi c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd, x\u1eed l\u00fd c\u00e1c b\u01b0\u1edbc m\u1ed9t c\u00e1ch c\u1ef1c khoa h\u1ecdc, chu\u1ea9n quy tr\u00ecnh<\/span><\/p>\n

        V\u00ed d\u1ee5: Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, qu\u1ea3n tr\u1ecb c\u00f4ng vi\u1ec7c, nh\u00e2n s\u1ef1, l\u1eadp b\u00e1o c\u00e1o,\u2026<\/span><\/p>\n

        \"Chuy\u1ec3n<\/p>\n

        Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u1ea3m chi ph\u00ed v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

        \u00a0<\/p>\n

        2.1 Cung c\u1ea5p th\u00f4ng tin, d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t<\/span><\/strong><\/h4>\n

        Vi\u1ec7c truy c\u1eadp v\u00e0o l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft khi \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1. N\u00f3 s\u1ebd gi\u00fap nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ch\u1ec9 s\u1ed1, nh\u01b0 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i k\u00eanh, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c.<\/span><\/p>\n

        B\u00ean c\u1ea1nh \u0111\u00f3, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ngo\u00e0i cho ph\u00e9p doanh nghi\u1ec7p s\u1eafp x\u1ebfp d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 d\u1ec5 d\u00e0ng truy c\u1eadp c\u00f2n cho ph\u00e9p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, nhanh ch\u00f3ng h\u01a1n.<\/span><\/p>\n

        2.2 D\u1ec5 d\u00e0ng chia s\u1ebb, l\u01b0u tr\u1eef th\u00f4ng tin gi\u1eefa c\u00e1c ph\u00f2ng ban<\/span><\/strong><\/h4>\n

        Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital Transformation) cho ph\u00e9p c\u00e1c ph\u00f2ng ban c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u00f4ng tin, t\u00e0i li\u1ec7u d\u1ec5 d\u00e0ng b\u1ea5t c\u1ee9 \u1edf \u0111\u00e2u, b\u1ea5t c\u1ee9 khi n\u00e0o.<\/span><\/p>\n

        L\u01b0u tr\u1eef \u0111\u01b0\u1ee3c kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin l\u1edbn, kh\u00f4ng b\u1ecb m\u1ea5t v\u00e0 d\u1ec5 d\u00e0ng truy v\u1ea5n, t\u00ecm ki\u1ebfm<\/span><\/p>\n

        2.3 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap duy tr\u00ec t\u00ednh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/strong><\/h4>\n

        Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean 4.0 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng nh\u01b0 hi\u1ec7n nay. Do \u0111\u00f3, gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh. M\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u1ea7n v\u00e0 l\u00e0m ngay.<\/span><\/p>\n

        Xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n th\u1ebf gi\u1edbi do \u0111\u00f3 c\u00e1c c\u00f4ng ty c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi, t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng \u0111\u1ec3 t\u1ea1o s\u1ef1 c\u1ea1nh tranh. \u0110i\u1ec1u m\u00e0 Deborah Ancona, gi\u00e1o s\u01b0 qu\u1ea3n l\u00fd t\u1ea1i Vi\u1ec7n C\u00f4ng ngh\u1ec7 Massachusetts (MIT) v\u00e0 l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Trung t\u00e2m L\u00e3nh \u0111\u1ea1o cho bi\u1ebft<\/span><\/p>\n

        \u0110\u1eb7t m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi l\u00e0 93% c\u00f4ng ty \u0111\u1ed3ng \u00fd c\u00f4ng ngh\u1ec7 s\u1ed1 l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a h\u1ecd. \u1ede \u0111\u00e2y, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a m\u00ecnh v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. V\u00ec tr\u00ean th\u1ef1c t\u1ebf c\u00e1c c\u00f4ng c\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 4.0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n \u0111\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u1ea7n t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng trong hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/span><\/p>\n

        \"C\u1ea3i<\/p>\n

        5 t\u1ed1t xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p<\/p>\n<\/div>\n

        3. S\u1ebd ra sao n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/span><\/h3>\n

        3.1 Doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1ef1 \u0111\u00e0o th\u1ea3i ch\u00ednh m\u00ecnh.<\/strong><\/span><\/h4>\n

        Doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 do ng\u1ea1i, hay do thi\u1ebfu th\u1ef1c l\u1ef1c? Trong khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u0103ng t\u1ed1c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 h\u00f2a v\u00e0o l\u00e0n s\u00f3ng 4.0.<\/span><\/p>\n

        \u0110i\u1ec3n h\u00ecnh n\u0103m 2020 l\u00e0 m\u1ed9t n\u0103m \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u1edbi Vi\u1ec7t Nam v\u00e0 c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi khi xu\u1ea5t hi\u1ec7n d\u1ecbch COVID-19. M\u1ecdi m\u00f4 h\u00ecnh kinh doanh g\u1ea7n nh\u01b0 ph\u1ea3i d\u1eebng ho\u1ea1t \u0111\u1ed9ng. C\u1ee5 th\u1ec3 c\u00f4ng ty c\u1ed5 ph\u1ea7n Th\u00e1i B\u00ecnh D\u01b0\u01a1ng-H\u00e0 N\u1ed9i ho\u1ea1t \u0111\u1ed9ng \u0111a ng\u00e0nh v\u1ed1n quen v\u1edbi ki\u1ec3u l\u00e0m vi\u1ec7c truy\u1ec1n th\u1ed1ng, th\u01b0\u1eddng xuy\u00ean d\u00f9ng v\u0103n b\u1ea3n gi\u1ea5y t\u1edd v\u00e0 b\u00e0n giao c\u00f4ng vi\u1ec7c tr\u1ef1c ti\u1ebfp. Nh\u01b0ng \u0111\u1ee3t d\u1ecbch l\u1ea7n th\u1ee9 t\u01b0 \u0111\u00e3 khi\u1ebfn cho m\u00f4 h\u00ecnh n\u00e0y b\u1ecb \u0111\u1ee9t \u0111o\u1ea1n. \u0110\u1ee9ng tr\u01b0\u1edbc nguy c\u01a1 c\u00f3 th\u1ec3 ph\u1ea3i ng\u1eebng ho\u1ea1t \u0111\u1ed9ng, \u00f4ng Nguy\u1ec5n V\u0103n Minh, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. T\u1ea5t c\u1ea3 c\u00f4ng ty l\u00e0m vi\u1ec7c qua m\u1ea1ng, m\u1ecdi giao d\u1ecbch b\u1eb1ng gi\u1ea5y t\u1edd gi\u1edd chuy\u1ec3n sang online, thanh to\u00e1n v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng qua n\u1ec1n t\u1ea3ng v\u00ed \u0111i\u1ec7n t\u1eed. C\u1ee9 t\u01b0\u1edfng ch\u1ec9 m\u1edbi d\u00f2 d\u1eabm l\u00e0m quen, kh\u00f4ng ng\u1edd hi\u1ec7u qu\u1ea3 mang l\u1ea1i c\u00f2n l\u1edbn h\u01a1n c\u00e1ch l\u00e0m vi\u1ec7c truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

        \u0110\u00e2y l\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u cho th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c g\u00ec v\u00e0 k\u1ebft qu\u1ea3 s\u1ebd nh\u01b0 th\u1ebf n\u00e0o n\u1ebfu kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/span><\/p>\n

        \u00a0<\/p>\n

        \"Doanh<\/p>\n

        Doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 s\u1ebd ra sao<\/span><\/p>\n<\/div>\n

        3.2 Khi doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c:<\/strong><\/span><\/h4>\n

        Ch\u1ea1y th\u1ee5t l\u00f9i v\u1edbi c\u00f4ng ngh\u1ec7:<\/strong> Khi m\u1ecdi doanh nghi\u1ec7p \u0111ang c\u00f3 b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh m\u1edbi khi th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00f4ng qua m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng nh\u01b0: di \u0111\u1ed9ng, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, IOT, RPA, AI v\u00e0 M\u00e1y h\u1ecdc, C\u00f4ng ngh\u1ec7 AR,\u2026 Lu\u00f4n \u0111\u1ed5i m\u1edbi b\u1eaft k\u1ecbp xu h\u01b0\u1edbng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng l\u1ee3i \u00edch m\u00e0 chuy\u1ec3n \u0111\u1ed1i s\u1ed1 mang l\u1ea1i<\/span><\/p>\n

        T\u1ea1o kho\u1ea3ng c\u00e1ch, kh\u00f4ng c\u00f3 s\u1ee9c c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f9ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5:<\/strong> C\u00e1c doanh nghi\u1ec7p c\u00f9ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 khi \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u00e3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh, t\u1ea1o ch\u1ed7 \u0111\u1ee9ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn v\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Kh\u00f4ng c\u00f2n r\u00e0o c\u1ea3n v\u1ec1 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, c\u00e1ch qu\u1ea3n l\u00fd,\u2026. m\u00e0 tr\u01b0\u1edbc khi ch\u01b0a \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp, kh\u00f3 kh\u0103n<\/span><\/p>\n

        \"Chuy\u1ec3n<\/p>\n

        Chuy\u1ec3n \u0111\u1ed5i s\u1ed1, T\u1ea1o kho\u1ea3ng c\u00e1ch, kh\u00f4ng c\u00f3 s\u1ee9c c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p <\/span><\/p>\n<\/div>\n

        Ch\u1ea5p nh\u1eadn s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n c\u00f4ng cao, n\u00e2ng cao chi ph\u00ed v\u1eadn h\u00e0nh:<\/strong> Ch\u1ea5p nh\u1eadn l\u01b0\u1ee3ng chi ph\u00ed, nh\u00e2n l\u1ef1c cao \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u00e0nh, s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c. Trong khi \u00e1p d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd, m\u00e1y m\u00f3c, \u0111\u01b0a c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o trong doanh nghi\u1ec7p gi\u00fap gi\u1ea3m chi ph\u00ed nh\u00e2n c\u00f4ng, t\u0103ng s\u1ea3n l\u01b0\u1ee3ng v\u00e0 c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh theo m\u1ed9t quy tr\u00ecnh chu\u1ea9n, khoa h\u1ecdc<\/span><\/p>\n

        Kh\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c nh\u00e2n l\u1ef1c tr\u1ebb, hi\u1ec7n \u0111\u1ea1i:<\/strong> \u0110\u1ed1i t\u01b0\u1ee3ng nh\u00e2n l\u1ef1c tr\u1ebb, t\u00e0i n\u0103ng,\u2026 h\u1ecd \u0111\u01b0\u1ee3c h\u1ecdc, ti\u1ebfp c\u1eadn v\u1edbi n\u1ec1n khoa h\u1ecdc hi\u1ec7n \u0111\u1ea1i n\u00ean nhu c\u1ea7u h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u00fap h\u1ecd th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c, h\u1ecdc h\u1ecfi thay v\u00ec t\u00ecm \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

        L\u01b0u tr\u1eef, s\u1eafp x\u1ebfp t\u00ecm ki\u1ebfm d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p \u2013 Kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd t\u1eadp trung:<\/strong> M\u1ecdi ch\u1ee9ng t\u1eeb, s\u1ed5 s\u00e1ch s\u1ebd r\u1ea5t d\u1ec5 b\u1ecb th\u1ea5t l\u1ea1c, h\u01b0 h\u1ecfng v\u00e0 khi c\u1ea7n r\u1ea5t kh\u00f3 t\u00ecm ki\u1ebfm n\u1ebfu theo ph\u01b0\u01a1ng ph\u00e1p c\u0169. Trong khi \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u1ec9 c\u1ea7n m\u1ed9t click chu\u1ed9t, m\u1ecdi th\u1ee9 s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, b\u1ea3o m\u1eadt c\u0169ng nh\u01b0 chia s\u1ebd nhanh v\u00e0 \u0111\u01a1n gi\u1ea3n b\u00ean c\u1ea1nh kh\u1ea3 n\u0103ng l\u01b0u tr\u1eef th\u00f4ng tin v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn<\/span><\/p>\n

        \"Vi\u1ec7c<\/p>\n

        Vi\u1ec7c l\u01b0u tr\u1eef d\u1ef1 li\u1ec7u, s\u1eafp x\u1ebfp t\u00ecm ki\u1ebfm kh\u00f3 kh\u0103n h\u01a1n khi ch\u01b0a \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/span><\/p>\n<\/div>\n

        L\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 Gi\u1ea3m t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Khi ch\u01b0a \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1, vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng mu\u1ed1n tr\u1ea3i nghi\u1ec7m, t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 g\u00ec ph\u1ea3i \u0111\u1ebfn tr\u1ef1c ti\u1ebfp. Ng\u01b0\u1ee3c l\u1ea1i khi \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ecdi th\u1ee9 tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n khi c\u00f3 c\u00e1c \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3. B\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m, t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, thu\u1eadn ti\u1ec7n ngay khi \u1edf nh\u00e0. Mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u0169ng nh\u01b0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng 24\/24<\/span><\/p>\n

        Thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> Thay v\u00ec b\u1ea1n ch\u1ec9 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng \u1edf m\u1ed9t khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh th\u00ec khi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 th\u00ec t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 c\u00f3 \u1edf v\u1ecb tr\u00ed \u0111\u00f3 m\u00e0 l\u00e0 to\u00e0n qu\u1ed1c, b\u1ea5t k\u1ef3 \u1edf m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd n\u00e0o \u0111\u1ec1u c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

        Doanh thu kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea3i ti\u1ebfn, thi\u1ebfu k\u00eanh mang l\u1ea1i doanh thu| thi\u1ebfu t\u00ednh \u0111a k\u00eanh:<\/strong> Thay v\u00ec m\u1ed9t ngu\u1ed3n thu duy nh\u1ea5t t\u1ea1i c\u1eeda h\u00e0ng, b\u00e1n tr\u1ef1c ti\u1ebfp th\u00ec v\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u1ea1n c\u00f3 \u0111a k\u00eanh b\u00e1n h\u01a1n, nhi\u1ec1u c\u00e1ch ti\u1ebfp c\u1eadn h\u01a1n, \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n t\u1eeb \u0111\u00f3 c\u00f3 nhi\u1ec1u ngu\u1ed3n thu h\u01a1n. VD: B\u00e1n h\u00e0ng qua c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0: Shopee, Tiki, Lazada hay m\u1ea1ng x\u00e3 h\u1ed9i Facebook, Zalo, Tiktok v\u00e0 th\u00f4ng qua website;\u2026.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        C\u00e1c doanh nghi\u1ec7p \u0111ang v\u00e0 lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00ean c\u1ea1nh c\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh. M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng m\u00e0 b\u1eaft bu\u1ed9c c\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh th\u00ec vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong doanh nghi\u1ec7p l\u00e0 s\u1edbm hay mu\u1ed9n m\u00e0 th\u00f4i. Ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00ec s\u1ebd ra sao? Th\u00ec b\u00e0i chia s\u1ebb sau s\u1ebd gi\u00fap b\u1ea1n nh\u00ecn k\u1ef9 h\u01a1n v\u00e0 t\u00ecm ra \u0111\u01b0\u1ee3c cho m\u00ecnh \u0111\u00e1p \u00e1n b\u1ea5y l\u00e2u nay b\u1ea1n v\u1eabn t\u00ecm ki\u1ebfm.<\/strong><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57352"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57352"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57352\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}