1. T\u00c2M L\u00dd H\u1eccC \u0110\u00c1M \u0110\u00d4NG<\/p>\n
\u0110\u00e2y l\u00e0 t\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong b\u00e1n h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 t\u1eebng bi\u1ebft \u0111\u1ebfn hi\u1ec7u \u1ee9ng n\u00e0y tr\u01b0\u1edbc \u0111\u00f3. V\u00ec th\u1ebf ch\u00fang t\u00f4i s\u1ebd n\u00f3i c\u1ee5 th\u1ec3 h\u01a1n \u0111\u1ec3 b\u1ea1n d\u1ec5 n\u1eb1m l\u00f2ng nh\u00e9.<\/p>\n
B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft tuy\u1ec7t chi\u00eau khuy\u1ebfn m\u1ea1i k\u00e9o kh\u00e1ch v\u1ec1 t\u1ea5p n\u1eadp.<\/p>\n
V\u1eady hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd n\u00e0y l\u00e0 g\u00ec?<\/p>\n
\u0110\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t tr\u1ea1ng th\u00e1i t\u00e2m l\u00fd c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. L\u00fac \u0111\u00f3 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean s\u1ef1 m\u00f4 ph\u1ecfng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi xung quanh.<\/p>\n
Hi\u1ec7u \u1ee9ng n\u00e0y d\u1ec5 x\u1ea3y ra trong c\u00e1c t\u00ecnh hu\u1ed1ng x\u00e3 h\u1ed9i kh\u00f4ng r\u00f5 r\u00e0ng. Khi b\u1ea3n th\u00e2n h\u1ecd kh\u00f4ng \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u01a1 ch\u1ebf h\u00e0nh vi n\u00e0o l\u00e0 th\u00edch h\u1ee3p \u0111\u1ec3 \u1ee9ng x\u1eed. D\u1eabn \u0111\u1ebfn h\u1ecd tin r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh gi\u1ecfi h\u01a1n.<\/p>\n
D\u1ec5 hi\u1ec3u h\u01a1n m\u00e0 n\u00f3i: T\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng \u0111\u00e1m \u0111\u00f4ng l\u00e0 khi m\u1ed9t c\u00e1 nh\u00e2n kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t. H\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng nghe v\u00e0 l\u00e0m theo nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng c\u00f3 kinh nghi\u1ec7m trong v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n
=> L\u1ee3i \u00edch c\u1ee5 th\u1ec3 khi \u00e1p d\u1ee5ng v\u00e0o sale<\/p>\n
Hi\u1ec7u \u1ee9ng n\u00e0y l\u00fd gi\u1ea3i vi\u1ec7c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng th\u00edch nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 nhi\u1ec1u nh\u1eadn x\u00e9t t\u1ed1t. C\u1ee5 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 v\u00e0 c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 v\u1ec1 ch\u00fang. Tuy xu\u1ea5t ph\u00e1t t\u1eeb ch\u1ee7 quan c\u1ee7a c\u00e1 nh\u00e2n ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng lu\u00f4n c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ch\u01b0a d\u00e1m th\u1eed mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n
M\u1ed9t c\u00e1 nh\u00e2n ri\u00eang l\u1ebb th\u01b0\u1eddng d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u1eadp th\u1ec3 n\u00e0o \u0111\u00f3 ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi h\u1ecd tin t\u01b0\u1edfng. D\u1eabn t\u1edbi h\u1ecd b\u1ecb c\u1ea3m x\u00fac l\u1ea5n \u00e1t suy ngh\u0129. Ngay c\u1ea3 l\u00e0 h\u00e0nh vi c\u1ee7a b\u1ea3n th\u00e2n c\u0169ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi ng\u01b0\u1eddi kh\u00e1c. B\u1ea5t c\u1ee9 ai d\u00f9 v\u00f4 t\u00ecnh hay h\u1eefu \u00fd \u0111\u1ec1u b\u1ecb hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng chi ph\u1ed1i.<\/p>\n
Nh\u01b0 th\u1ebf, ch\u1ec9 c\u1ea7n v\u00e0i d\u00f2ng nh\u1eadn x\u00e9t, nhi\u1ec1u l\u01b0\u1ee3t like v\u00e0 chia s\u1ebb t\u01b0\u1edfng nh\u01b0 \u0111\u01a1n gi\u1ea3n. L\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u1ebfn th\u1ebf khi \u201ch\u00fat\u2019 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn \u0111\u1ebfn v\u1edbi m\u00ecnh.<\/p>\n
2. T\u00c2M L\u00dd H\u1eccC KHAN HI\u1ebeM<\/p>\n
Th\u1ebf n\u00e0o l\u00e0 t\u00e2m l\u00fd khan hi\u1ebfm?<\/p>\n
\u0110\u01b0\u1ee3c bi\u1ec3u hi\u1ec7n qua vi\u1ec7c th\u1ea5y r\u1eb1ng s\u1ef1 v\u1eadt, s\u1ef1 vi\u1ec7c khan hi\u1ebfm c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf m\u00e0 ch\u00fang mang l\u1ea1i. H\u00ecnh th\u00e0nh \u1ea3o gi\u00e1c v\u00f4 h\u00ecnh trong suy ngh\u0129 c\u1ee7a con ng\u01b0\u1eddi li\u00ean quan \u0111\u1ebfn vi\u1ec7c so s\u00e1nh trong n\u00e3o b\u1ed9 v\u00e0 t\u00e2m l\u00fd s\u1ee3 h\u00e3i c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n.<\/p>\n
L\u00e0m h\u1ecd c\u1ea3m nh\u1eadn nh\u1eefng th\u1ee9 khan hi\u1ebfm c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n nh\u1eefng th\u1ee9 s\u1ed1 nhi\u1ec1u s\u1eb5n c\u00f3. Ta c\u00f3 th\u1ec3 th\u1ea5y \u1edf m\u1ecdi n\u01a1i, th\u1eadm ch\u00ed \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u trong b\u00e1n h\u00e0ng.<\/p>\n
V\u1eady t\u1ea1i sao n\u00ean \u00e1p d\u1ee5ng \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd n\u00e0y khi bu\u00f4n b\u00e1n?<\/p>\n
C\u00e2u chuy\u1ec7n ng\u1eafn trong cu\u1ed1n Influence \u2013 S\u1ee9c \u1ea3nh h\u01b0\u1edfng (2009) c\u1ee7a \u00f4ng Robert Cialdini k\u1ec3 r\u1eb1ng : C\u00f3 m\u1ed9t lo\u1ea1i b\u1ed9t gi\u1eb7t b\u1ecb c\u1ea5m \u1edf Florida. Nh\u01b0ng t\u1ea1i c\u00e1c v\u00f9ng l\u00e2n c\u1eadn, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u1ed9t gi\u1eb7t. \u0110i\u1ec1u n\u00e0y c\u00e0ng th\u00fa v\u1ecb khi ng\u01b0\u1eddi d\u00f9ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 t\u1ef1 cho s\u1ea3n ph\u1ea9m n\u00e0y t\u1ed1t nh\u1ea5t. Nghe th\u1eadt v\u00f4 l\u00fd nh\u01b0ng \u0111\u00f3 l\u00e0 s\u1ef1 th\u1eadt.<\/p>\n
H\u00e3y th\u1eed \u0111\u1ed1i chi\u1ebfu v\u1edbi ch\u00ednh m\u00ecnh! B\u1ea1n c\u00f3 khi n\u00e0o c\u1ed1 t\u00ecnh ch\u1ea1m v\u00e0o m\u1ed9t v\u1eadt hay l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 ng\u01b0\u1eddi l\u1edbn kh\u00f4ng cho ph\u00e9p ? Trong kinh doanh c\u0169ng v\u1eady, khi nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u201cs\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n\u201d \u0111\u01b0\u1ee3c marketing l\u00e0 \u201ckh\u00f4ng mua li\u1ec1n th\u00ec h\u1ebft\u201d.<\/p>\n
V\u00e0 ch\u1eafc r\u1eb1ng b\u1ea1n c\u0169ng t\u1eebng th\u1ea5y tr\u00ean c\u1eeda h\u00e0ng online b\u1ea1n hay mua. Nhi\u1ec1u khi c\u00f2n m\u1ed7i 3 m\u1eabu v\u00e1y hot nh\u1ea5t m\u00e0 b\u1ea1n th\u00edch. B\u1ea1n c\u0169ng ch\u1eb3ng \u0111\u1ec3 \u00fd m\u1ea5y v\u1ec1 m\u1ea5y con s\u1ed1 n\u00e0y. Nh\u01b0ng l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y b\u1ea1n mu\u1ed1n mua t\u1ee9c t\u1ed1c b\u1ed9 v\u00e1y \u0111\u00f3. V\u00e0 ch\u00ednh con s\u1ed1 quy\u1ebfn r\u0169 b\u1ea1n s\u1ebd gi\u00fap ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch. V\u00ec th\u1ebf h\u00e3y t\u1eadn d\u1ee5ng b\u00ed k\u00edp n\u00e0y \u0111\u1ec3 b\u00e1n h\u00e0ng si\u00eau chu\u1ea9n ngay b\u00e2y gi\u1edd.<\/p>\n
3. T\u00c2M L\u00dd H\u1eccC D\u1ef0A TR\u00caN S\u1ef0 LO L\u1eaeNG\/S\u1ee2 H\u00c3I<\/p>\n
V\u1eady t\u00e2m l\u00fd lo l\u1eafng\/s\u1ee3 h\u00e3i c\u1ee5 th\u1ec3 l\u00e0 sao?<\/p>\n
S\u1ef1 lo s\u1ee3 l\u00e0 m\u1ed9t trong nh\u1eefng c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a con ng\u01b0\u1eddi. Nh\u1edb l\u00fac c\u00f2n b\u00e9, ch\u00fang ta th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ea1y d\u1ed7 v\u00e0 b\u1ecb nh\u1eefng l\u1eddi r\u0103n \u0111e, h\u00f9 d\u1ecda l\u00e0m \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh \u0111\u1ed9ng. D\u00f9 \u00edt hay nhi\u1ec1u, ch\u00fang lu\u00f4n l\u00e0m \u1ea3nh h\u01b0\u1edfng m\u1ed9t h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3 khi ch\u00fang ta \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. T\u01b0\u01a1ng t\u1ef1 trong b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng kh\u00f4ng mu\u1ed1n ch\u1ecbu \u0111\u1ef1ng t\u1ed5n th\u1ea5t hay ph\u1ea7n thi\u1ec7t v\u1ec1 m\u00ecnh. B\u1ea1n h\u00e3y kh\u01a1i g\u1ee3i t\u00e2m l\u00fd lo \u00e2u c\u1ee7a h\u1ecd c\u0169ng l\u00e0 c\u00e1ch h\u1eefu hi\u1ec7u khi\u1ebfn h\u1ecd l\u1eadp t\u1ee9c h\u00e0nh \u0111\u1ed9ng.<\/p>\n
T\u00e2m l\u00fd h\u1ecdc s\u1ee3 h\u00e3i l\u00e0m cho kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ea3n ph\u1ea9m n\u00e0y c\u1ea7n mua h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n
C\u00e1ch th\u1ee9c \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd s\u1ee3 h\u00e3i h\u1eefu hi\u1ec7u?<\/p>\n
Qu\u1ea3ng c\u00e1o t\u00e1c \u0111\u1ed9ng l\u00ean t.\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng s\u1ef1 s\u1ee3 h\u00e3i c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1 ph\u1ed5 bi\u1ebfn. Nh\u1eb1m m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng n\u00e0y l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u01b0ng nh\u1eefng qu\u1ea3ng c\u00e1o l\u1ea1m d\u1ee5ng t.\u00e2m l\u00fd s\u1ee3 h\u00e3i s\u1ebd l\u00e0m cho ng\u01b0\u1eddi mua c\u00f3 c\u1ea3m gi\u00e1c b\u1ea5t an ho\u1eb7c th\u1eadm ch\u00ed ti\u00eau c\u1ef1c v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n
Qua \u0111\u00f3 thay v\u00ec t\u1ea1o ra n\u1ed7i s\u1ee3, t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean khai th\u00e1c t.\u00e2m l\u00fd lo \u00e2u c\u00f3 s\u1eb5n trong h\u1ecd:<\/p>\n
– Minh ch\u1ee9ng vi\u1ec7c kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0nh \u0111\u1ed9ng l\u00e0 h\u1ecd \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00e1c nh\u00e2n g\u00e2y b\u1ea5t l\u1ee3i cho h\u1ecd.<\/p>\n
– \u0110\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng nh\u1eefng t\u00e1c nh\u00e2n n\u00e0y s\u1ebd kh\u00f4ng bao gi\u1edd b\u1ecf qua h\u1ecd.<\/p>\n
– N\u00e2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u01b0 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 cao.<\/p>\n
– T\u1ea1o s\u1ef1 tin t\u01b0\u1edfng tr\u00ean s\u1ea3n ph\u1ea9m \u0111\u1ec3 thuy\u1ebft ph\u1ee5c t\u00ednh trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n
4. T\u00c2M L\u00dd \u0110\u00c1P TR\u1ea2<\/p>\n
C\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00f4ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Kh\u00f4ng nh\u1eefng t\u1ea1o thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap b\u1ea1n t\u0103ng doanh thu ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng.<\/p>\n
T\u00e2m l\u00fd \u0111\u00e1p tr\u1ea3 l\u00e0 g\u00ec?<\/p>\n
C\u00e1 nh\u00e2n m\u1ed7i ch\u00fang ta \u0111\u1ec1u c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1p tr\u1ea3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c cho m\u00ecnh. V\u00ec ch\u00fang ta th\u01b0\u1eddng mang g\u00e1nh n\u1eb7ng t\u00e2m l\u00fd v\u1ec1 vi\u1ec7c m\u1eafc n\u1ee3 ai \u0111\u00f3. V\u00e0 ta th\u01b0\u1eddng tr\u1ea3 n\u1ee3 h\u1eadu h\u0129nh h\u01a1n \u0111\u1ec3 th\u1ea5y nh\u1eb9 nh\u00f5m.<\/p>\n
Kh\u00e1ch h\u00e0ng c\u0169ng v\u1eady, h\u1ecd s\u1ebd bi\u1ebft \u01a1n n\u1ebfu b\u1ea1n l\u00e0m g\u00ec \u0111\u00f3 cho h\u1ecd. M\u00e0 \u0111i\u1ec1u n\u00e0y l\u1ebd ra b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0m. B\u1eb1ng c\u00e1ch n\u00e0y b\u1ea1n s\u1ebd kh\u00f4ng th\u1ea5y nh\u1eefng y\u00eau c\u1ea7u v\u00f4 l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng nhi\u1ec1u n\u1eefa. V\u00e0 h\u1ecd s\u1ebd c\u1ea3m k\u00edch s\u1ef1 t\u1eadn t\u00ecnh c\u1ee7a b\u1ea1n. Th\u1eadm ch\u00ed nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd ngh\u0129 c\u00e1ch \u0111\u00e1p tr\u1ea3 nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 l\u00e0m.<\/p>\n
L\u00e0m th\u1ebf n\u00e0o \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd \u0111\u00e1p tr\u1ea3?<\/p>\n
Ch\u1eb3ng h\u1ea1n m\u1ed9t s\u1ed1 ng\u00e2n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng t\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng s\u1ef1 \u0111\u00e1p tr\u1ea3 n\u00e0y v\u00e0o vi\u1ec7c kinh doanh. C\u1ee5 th\u1ec3 v\u00e0o d\u1ecbp t\u1ebft, h\u1ecd s\u1ebd t\u1eb7ng bao l\u00ec v\u1edbi b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o th\u1ef1c hi\u1ec7n giao d\u1ecbch. Qu\u00e0 t\u1eb7ng c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn v\u00e0i tri\u1ec7u trong khi giao d\u1ecbch v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng m\u1ea5t ph\u00ed. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap ng\u00e2n h\u00e0ng t\u1ea1o th\u00eam thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng. Khi \u0111\u00f3, nh\u1eefng kh\u00e1ch h\u00e0ng nh\u1eadn l\u00ec x\u00ec c\u00f3 xu h\u01b0\u1edbng s\u1ebd \u01b0u ti\u00ean s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng \u0111\u00f3 nhi\u1ec1u h\u01a1n.<\/p>\n
B\u1ea1n h\u00e3y th\u1eed \u00e1p d\u1ee5ng \u201cchi\u00eau\u201d cho \u0111i t\u01b0\u01a1ng t\u1ef1 nh\u01b0: qu\u00e0 t\u1eb7ng, s\u1ef1 ph\u1ee5c v\u1ee5 t\u1eadn t\u00e2m, lu\u00f4n s\u1eb5n l\u00f2ng h\u1ed7 tr\u1ee3 kh\u00e1ch,\u2026 CitiPOS ngh\u0129 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y \u0111i\u1ec1u b\u1ea1n cho \u0111i. V\u00e0 h\u1ecd s\u1ebd \u0111\u00e1p tr\u1ea3 v\u1edbi b\u1ea1n nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec b\u1ea1n cho h\u1ecd.<\/p>\n
5. M\u1eb8O D\u00d9NG T\u00c2M L\u00dd C\u1ea4P B\u00c1CH & NH\u1ea4T THI\u1ebeT<\/p>\n
\u0110\u1ecbnh ngh\u0129a t\u00e2m l\u00fd c\u1ea5p b\u00e1ch & nh\u1ea5t thi\u1ebft l\u00e0 g\u00ec?<\/p>\n
D\u00e2n gian c\u00f3 c\u00e2u \u201cn\u01b0\u1edbc \u0111\u1ebfn ch\u00e2n m\u1edbi nh\u1ea3y\u201d. \u00c1m ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u00f3i quen tr\u00ec ho\u00e3n cho \u0111\u1ebfn khi h\u1ebft th\u1eddi h\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u l\u00e0m. V\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t.\u00e2m l\u00fd c\u1ea5p b\u00e1ch v\u00e0 nh\u1ea5t thi\u1ebft. Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb cao h\u01a1n khi h\u1ecd bi\u1ebft r\u1eb1ng s\u1eafp \u0111\u1ebfn th\u1eddi h\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a s\u1ef1 v\u1eadt s\u1ef1 vi\u1ec7c \u0111\u00f3.<\/p>\n
Khi tung chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u00edch th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m. Nh\u01b0ng l\u1ea1i thi\u1ebfu t\u00ednh c\u1ea5p b\u00e1ch & nh\u1ea5t thi\u1ebft, h\u1ecd s\u1ebd suy ngh\u0129 th\u00eam ho\u1eb7c l\u00fac kh\u00e1c mua. Th\u1ef1c t\u1ebf khi t\u00ecnh hu\u1ed1ng n\u00e0y di\u1ec5n ra, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 qu\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay sau \u0111\u00f3. V\u1edbi nhi\u1ec1u kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1eefa.<\/p>\n
Hi\u1ec7u \u1ee9ng n\u00e0y v\u00e0 b\u00e1n h\u00e0ng li\u00ean quan ra sao?<\/p>\n
\u0110\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng tr\u00ec ho\u00e3n, b\u1ea1n ph\u1ea3i cung c\u1ea5p cho h\u1ecd y\u1ebfu t\u1ed1 k\u00edch th\u00edch hay l\u00fd do \u0111\u1ec3 mua ngay l\u1eadp t\u1ee9c. Theo xu h\u01b0\u1edbng t.\u00e2m l\u00fd c\u1ea5p b\u00e1ch v\u00e0 nh\u1ea5t thi\u1ebft th\u00ec kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd t\u0103ng cao h\u01a1n.<\/p>\n
M\u1ed9t c\u00e1ch t\u1ea1o s\u1ef1 c\u1ea5p b\u00e1ch kinh \u0111i\u1ec3n ch\u00ednh l\u00e0 d\u1ef1a v\u00e0o t.\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng s\u1ef1 s\u1ee3 h\u00e3i. H\u00e3y t\u1eadn d\u1ee5ng n\u1ed7i s\u1ee3 khi b\u1ecf qua m\u1ed9t m\u00f3n h\u1eddi nh\u01b0 \u01b0u \u0111\u00e3i\/khuy\u1ebfn m\u00e3i\/gi\u1ea3m gi\u00e1,..B\u1eb1ng c\u00e1ch \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd mu\u1ed1n mua s\u1ea3n ph\u1ea9m ngay.<\/p>\n
Th\u01b0\u01a1ng hi\u1ec7u Victoria\u2019s Secret \u0111\u00e3 s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p marketing b\u1eb1ng c\u1ee5m t\u1eeb \u201cc\u01a1 h\u1ed9i cu\u1ed1i c\u00f9ng\u201d \u0111i k\u00e8m th\u1eddi h\u1ea1n. Trang web c\u1ee7a h\u1ecd c\u00f3 t\u1edbi 3 v\u00ed d\u1ee5 v\u1ec1 marketing d\u1ef1a tr\u00ean n\u1ed7i s\u1ee3 h\u00e3i . Th\u01b0\u1eddng l\u00e0 \u201cK\u1ebft th\u00fac ng\u00e0y mai!\u201d, \u201cDuy nh\u1ea5t h\u00f4m nay!\u201d v\u00e0 \u201cNg\u00e0y cu\u1ed1i c\u00f9ng!\u201d. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd lo s\u1ee3 s\u1ebd b\u1ecf l\u1ee1 \u01b0u \u0111\u00e3i n\u1ebfu kh\u00f4ng mua li\u1ec1n tay. B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay ph\u01b0\u01a1ng th\u1ee9c n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u mua h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n
Th\u00eam n\u1eefa n\u1ebfu b\u1ea5t l\u1ee3i trong khi mua h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t l\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u00ec ho\u00e3n. Khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y vi\u1ec7c mua h\u00e0ng c\u1ee7a b\u1ea1n th\u1eadt m\u1ea5t th\u1eddi gian v\u00e0 ph\u1ee9c t\u1ea1p. H\u00e3y t\u1ea1o cho h\u1ecd c\u1ea3m th\u1ea5y vi\u1ec7c mua h\u00e0ng d\u1ec5 d\u00e0ng, tho\u1ea3i m\u00e1i v\u00e0 nhanh ch\u00f3ng. V\u00e0 c\u1ee9 th\u1ebf doanh s\u1ed1 c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng v\u00f2n v\u1ecdt.<\/p>\n
6. T\u00c2M L\u00dd KHUY\u1ebeN KH\u00cdCH S\u1ef0 T\u01af\u1edeNG T\u01af\u1ee2NG<\/p>\n
Nghe th\u00ec \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u00e2y l\u00e0 l\u1ea1i c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n
V\u1eady c\u1ee5 th\u1ec3 t\u00e2m l\u00fd khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/p>\n
B\u1ea1n c\u00f3 bi\u1ebft n\u00e3o b\u1ed9 con ng\u01b0\u1eddi x\u1eed l\u00fd th\u00f4ng tin nh\u01b0 th\u1ebf n\u00e0o ? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 b\u1ed9 n\u00e3o m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 3 xu h\u01b0\u1edbng. M\u1ed9t l\u00e0 l\u1eafp \u0111\u1ea7y th\u00f4ng tin, hai l\u00e0 b\u00f3p m\u00e9o v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u1eaft b\u1edbt th\u00f4ng tin. C\u00e1c xu h\u01b0\u1edbng n\u00e0y gi\u00fap con ng\u01b0\u1eddi d\u1ec5 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ebf gi\u1edbi xung quanh theo nh\u1eefng li\u00ean k\u1ebft nh\u1ea5t \u0111\u1ecbnh. Qua \u0111\u00f3 cho th\u1ea5y l\u00e0 ti\u1ec1n \u0111\u1ec1 s\u1ef1 h\u00ecnh th\u00e0nh t.\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng s\u1ef1 khuy\u1ebfn kh\u00edch t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a m\u1ed7i ch\u00fang ta.<\/p>\n
Nh\u01b0 vi\u1ec7c b\u1ea1n ngh\u0129 \u0111\u1ebfn v\u1ecb chua khi nghe n\u00f3i \u0111\u1ebfn tr\u00e1i chanh. Ho\u1eb7c n\u00f3i v\u1ec1 tr\u1eddi m\u01b0a l\u00fac c\u00f3 n\u1eafng b\u1ea1n s\u1ebd li\u00ean t\u01b0\u1edfng \u0111\u1ebfn c\u1ea7u v\u00f2ng. \u0110\u00f3 l\u00e0 do ho\u1ea1t \u0111\u1ed9ng n\u00e3o b\u1ed9 c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n vi\u1ec7c l\u1eafp \u0111\u1ea7y th\u00f4ng tin. T\u00f9y tr\u01b0\u1eddng h\u1ee3p v\u00e0 tr\u1ea3i nghi\u1ec7m trong qu\u00e1 kh\u1ee9 \u0111\u1ec3 gi\u00fap b\u1ea1n h\u00ecnh dung \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111ang \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn.<\/p>\n
\u00c1p d\u1ee5ng t\u00e2m khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng hi\u1ec7u qu\u1ea3 trong b\u00e1n h\u00e0ng:<\/p>\n
Trong b\u00e1n h\u00e0ng online, kh\u00e1ch h\u00e0ng kh\u00f4ng tr\u1ef1c ti\u1ebfp ch\u1ea1m tay hay tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. V\u00ec th\u1ebf tr\u01b0\u1edbc khi mua s\u1ea3n ph\u1ea9m, h\u1ecd th\u01b0\u1eddng h\u00ecnh dung v\u00e0 c\u1ea3m nh\u1eadn nh\u1eefng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m mang l\u1ea1i. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 xem b\u00ecnh lu\u1eadn c\u1ee7a ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng ho\u1eb7c c\u1ea3m th\u1ea5y th\u00edch m\u1eabu qu\u1ea3ng c\u00e1o\/h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m,\u2026<\/p>\n
M\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng nhu c\u1ea7u v\u00e0 kinh nghi\u1ec7m v\u1ec1 s\u1ea3n ph\u1ea9m kh\u00e1c nhau. V\u1eady khi b\u1ea1n d\u00f9ng t\u1eeb ng\u1eef v\u00e0 h\u00ecnh \u1ea3nh khuy\u1ebfn kh\u00edch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a h\u1ecd. Th\u00f4ng tin s\u1ebd truy\u1ec1n l\u00ean n\u00e3o b\u1ed9 v\u00e0 gi\u00fap h\u1ecd c\u1ea3m nh\u1eadn nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u1eadm ch\u00ed b\u1ea1n ch\u01b0a ngh\u0129 t\u1edbi. \u0110\u01b0\u01a1ng nhi\u00ean nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y s\u1ebd th\u1ecfa m\u00e3n v\u1edbi mong \u0111\u1ee3i c\u1ee7a h\u1ecd.<\/p>\n
H\u00e3y nh\u1edb t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y nh\u01b0 m\u1ed9t l\u00fd do \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n!<\/p>\n
7. T\u00c2M L\u00dd B\u00c1N H\u00c0NG V\u1edaI TH\u01af\u01a0NG HI\u1ec6U V\u00c0 H\u00ccNH \u1ea2NH UY T\u00cdN<\/p>\n
\u1ee8ng d\u1ee5ng t\u00e2m l\u00fd n\u00e0y c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/p>\n
M\u1ecdi ng\u01b0\u1eddi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng ch\u00fa \u00fd nhi\u1ec1u v\u00e0o nh\u1eefng \u0111i\u1ec1u ti\u00eau c\u1ef1c. V\u00ec v\u1eady, c\u00e1c m\u1ed1i quan h\u1ec7 r\u1ea1n n\u1ee9t th\u01b0\u1eddng kh\u00f3 g\u1eafn k\u1ebft v\u00ec b\u1ea3n t\u00ednh con ng\u01b0\u1eddi hay \u0111\u1eafm ch\u00ecm v\u00e0o ti\u00eau c\u1ef1c d\u00f9 c\u00f3 nhi\u1ec1u k\u1ef7 ni\u1ec7m \u0111\u1eb9p. Trong b\u00e1n h\u00e0ng c\u0169ng th\u1ebf, n\u1ebfu m\u1ea5t uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng d\u00f9 ch\u1ec9 m\u1ed9t l\u1ea7n, nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd kh\u00f4ng bao gi\u1edd mua h\u00e0ng n\u1eefa. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh uy t\u00edn, th\u00ec ng\u01b0\u1eddi mua s\u1ebd tin t\u01b0\u1edfng b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o c\u1ee7a b\u1ea1n.<\/p>\n
T\u1ea1o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh uy t\u00edn trong kinh doanh<\/p>\n
Uy t\u00edn kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 th\u1eadt m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u00e1ng tin c\u1eady. Kh\u00e1ch h\u00e0ng mong mu\u1ed1n mua s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m, m\u1ed9t chuy\u00ean gia hay \u00edt nh\u1ea5t m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p. Do \u0111\u00f3, b\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 tinh t\u1ebf trong nh\u1eefng n\u1ed9i dung, b\u1ed1 c\u1ee5c v\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. N\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng tin \u0111\u00fang s\u1ef1 th\u1eadt th\u00ec b\u1ea1n s\u1ebd c\u00f3 l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi mua h\u01a1n.<\/p>\n
T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng th\u00edch mua s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady<\/p>\n
Trong nh\u1eefng sai l\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u00f3 l\u00e0 \u00fd ki\u1ebfn v\u00e0 ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi h\u1ecd, \u0111\u00f3 nh\u01b0 l\u00e0 s\u1ef1 n\u00e9 tr\u00e1nh hay gi\u1ea5u gi\u1ebfm khuy\u1ebft \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. H\u00e3y gia t\u0103ng uy t\u00edn c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c \u01b0u ti\u00ean gi\u1ea3i \u0111\u00e1p \u00fd ki\u1ebfn hay th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch.<\/p>\n
8. B\u00c0I H\u1eccC R\u00daT RA SAU KHI \u0110\u1eccC NH\u1eeeNG TUY\u1ec6T CHI\u00caU T\u00c2M L\u00dd H\u1eccC \u1ee8NG D\u1ee4NG TRONG B\u00c1N H\u00c0NG<\/p>\n
Kh\u00e1ch h\u00e0ng mua h\u00e0ng d\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn v\u00e0 c\u1ea3m x\u00fac c\u1ee7a h\u1ecd t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. C\u00f3 th\u1ec3 m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u l\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u nh\u01b0ng n\u1ebfu mu\u1ed1n h\u1ecd v\u1eabn mua th\u00eam v\u1edbi nh\u1eefng th\u1ee9 h\u1ecd c\u1ea3m th\u1ea5y t\u1ed1t nh\u1ea5t. Do \u0111\u00f3, n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t cho h\u1ecd, th\u00ec h\u00e3y mang \u0111\u1ebfn c\u1ea3m nh\u1eadn t\u1ed1t nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n
Ngo\u00e0i ra, b\u1ea1n c\u0169ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. T\u1eeb \u0111\u00f3 \u00e1p d\u1ee5ng nh\u1eefng tuy\u1ec7t chi\u00eau t\u00e2.m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng ph\u00f9 h\u1ee3p cho vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n
T.\u00e2m l\u00fd h\u1ecdc c\u00f3 th\u1ec3 cho b\u1ea1n kh\u1ea3 n\u0103ng nh\u00ecn nh\u1eadn d\u1ec5 d\u00e0ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. D\u00f9 b\u1ea1n kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi si\u00eau ph\u00e0m nh\u01b0ng n\u1ebfu hi\u1ec3u s\u00e2u s\u1eafc t.\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng. Ch\u1eafc ch\u1eafn vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng trong l\u00f2ng b\u00e0n tay!<\/p>\n","protected":false},"excerpt":{"rendered":"
1. T\u00c2M L\u00dd H\u1eccC \u0110\u00c1M \u0110\u00d4NG \u0110\u00e2y l\u00e0 t\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong b\u00e1n h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 t\u1eebng bi\u1ebft \u0111\u1ebfn hi\u1ec7u \u1ee9ng n\u00e0y tr\u01b0\u1edbc \u0111\u00f3. V\u00ec th\u1ebf ch\u00fang t\u00f4i s\u1ebd n\u00f3i c\u1ee5 th\u1ec3 h\u01a1n \u0111\u1ec3 b\u1ea1n d\u1ec5 n\u1eb1m l\u00f2ng nh\u00e9. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft tuy\u1ec7t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,235],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5741"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5741"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5741\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}