{"id":5744,"date":"2023-11-29T21:40:54","date_gmt":"2023-11-29T21:40:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5744"},"modified":"2023-11-30T04:55:55","modified_gmt":"2023-11-30T04:55:55","slug":"2-chien-thuat-giup-ban-thay-doi-consumer-behavior-hanh-vi-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/2-chien-thuat-giup-ban-thay-doi-consumer-behavior-hanh-vi-khach-hang.html","title":{"rendered":"2 Chi\u1ebfn thu\u1eadt gi\u00fap b\u1ea1n thay \u0111\u1ed5i Consumer Behavior \u2013 H\u00e0nh vi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng theo\u00a0Action Funnel<\/strong>\u00a0(ph\u1ec5u h\u00e0nh \u0111\u1ed9ng) v\u00e0 \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (m\u1ed9t trong nh\u1eefng\u00a0h\u00e0nh vi kh\u00e1ch h\u00e0ng)? M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch m\u00e0 \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn \u0111\u00f3 ch\u00ednh l\u00e0 \u201ctrick<\/strong>\u201c. \u1ede b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, MangoAds s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho b\u1ea1n hi\u1ec3u th\u00eam chi ti\u1ebft.<\/p>\n

C\u00e1ch \u0111\u1ec3 trick c\u00e1c action duy nh\u1ea5t, kh\u00f4ng l\u1eb7p l\u1ea1i<\/strong><\/span><\/h2>\n

1. Gi\u00fap ng\u01b0\u1eddi d\u00f9ng h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch \u201cdefault \u2013 m\u1eb7c \u0111\u1ecbnh\u201d<\/strong><\/span><\/h3>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1\u00a0h\u00e0nh vi kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a h\u1ecd. Khi \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t l\u1ef1a ch\u1ecdn n\u00e0o \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng li\u1ec7u c\u00f3 quy\u1ebft \u0111\u1ecbnh l\u00e0m theo \u0111\u00fang quy tr\u00ecnh \u0111\u01b0\u1ee3c v\u1ebd ra t\u1eeb tr\u01b0\u1edbc kh\u00f4ng.<\/p>\n

N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0\u00a0\u201cyes\u201d.<\/strong>\u00a0Khi \u0111\u00f3, \u0111a ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng h\u1ecd s\u1ebd h\u00e0nh \u0111\u1ed9ng theo m\u1ed9t chu\u1ed7i m\u00e0 ch\u00fang ta \u0111\u00e3 d\u1ef1ng ra t\u1eeb tr\u01b0\u1edbc, m\u00e0 kh\u00f4ng h\u1ec1 b\u1ecb g\u01b0\u1ee3ng \u00e9p hay c\u1ea3m th\u1ea5y b\u1ea5t k\u1ef3 s\u1ef1 sai l\u1ec7ch n\u00e0o. Nh\u01b0 v\u1eady, b\u1ea1n c\u1ea7n\u00a0x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0l\u00e0m sao cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y t\u1ef1 nhi\u00ean nh\u1ea5t trong chu\u1ed7i h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch m\u00e0 \u201cc\u00e1c m\u1eb7c \u0111\u1ecbnh\u201d ho\u1ea1t \u0111\u1ed9ng trong \u0111\u1eddi s\u1ed1ng:<\/p>\n

H\u00e3y \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u201cm\u1eb7c \u0111\u1ecbnh\u201d ti\u1ebft ki\u1ec7m cho t\u01b0\u01a1ng lai<\/strong><\/span><\/h4>\n

D\u1ea1o g\u1ea7n \u0111\u00e2y, c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch v\u1ec1 thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng. \u0110\u00f3 l\u00e0 c\u01a1 ch\u1ebf t\u1ef1 \u0111\u1ed9ng \u0111\u0103ng k\u00fd v\u00e0 t\u1ef1 \u0111\u1ed9ng t\u0103ng t\u1ef7 l\u1ec7 \u0111\u00f3ng g\u00f3p c\u1ee7a 401(k)\u00a0(qu\u1ef9 h\u01b0u tr\u00ed c\u1ee7a ng\u01b0\u1eddi tuy\u1ec3n d\u1ee5ng d\u00e0nh cho nh\u1eefng nh\u00e2n vi\u00ean \u0111ang mu\u1ed1n ti\u1ebft ki\u1ec7m ti\u1ec1n cho t\u01b0\u01a1ng l\u1ea1i \u2013 L\u1ee3i \u00edch v\u1ec1 Thu\u1ebf v\u00e0 Ti\u1ebft ki\u1ec7m).<\/em><\/p>\n

D\u01b0\u1edbi c\u01a1 ch\u1ebf t\u1ef1 \u0111\u1ed9ng \u0111\u0103ng k\u00fd, c\u00e1c c\u00e1 nh\u00e2n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia v\u00e0o qu\u1ef9 401(k) c\u1ee7a c\u00f4ng ty s\u1ebd m\u1eb7c \u0111\u1ecbnh b\u1ecb tr\u1eeb ti\u1ec1n l\u01b0\u01a1ng h\u00e0ng th\u00e1ng v\u00e0 chuy\u1ec3n v\u00e0o qu\u1ef9 h\u01b0u tr\u00ed cho ch\u00ednh nh\u00e2n vi\u00ean \u0111\u00f3. Sau m\u1ed7i th\u00e1ng, s\u1ed1 ti\u1ec1n b\u1ecb tr\u1eeb c\u0169ng s\u1ebd t\u0103ng d\u1ea7n l\u00ean. \u0110\u1eb7c bi\u1ec7t, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 h\u1ee7y tham gia b\u1ea5t k\u1ef3 l\u00fac n\u00e0o h\u1ecd mu\u1ed1n.<\/p>\n

Nghe th\u00ec c\u00f3 l\u1ebd r\u1ea5t v\u00f4 l\u00fd, c\u00f3 ai m\u00e0 khi kh\u00f4ng l\u1ea1i \u0111\u1ec3 ti\u1ec1n c\u1ee7a m\u00ecnh b\u1ecb tr\u1eeb m\u1ea5t h\u00e0ng th\u00e1ng nh\u01b0 v\u1eady ch\u1ee9? Th\u1ebf nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf l\u1ea1i c\u00f3 ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi tham gia v\u00e0 h\u1ecd coi \u0111\u00f3 nh\u01b0 l\u00e0 m\u1ed9t \u201cm\u1eb7c \u0111\u1ecbnh<\/strong>\u201d c\u1ee7a h\u1ecd khi \u0111i l\u00e0m.<\/p>\n

Thay v\u00ec y\u00eau c\u1ea7u c\u00e1 nh\u00e2n \u0111\u00f3 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u00e0 h\u00e0ng th\u00e1ng thu ti\u1ec1n, qu\u00e1 tr\u00ecnh n\u00e0y l\u1ea1i lo\u1ea1i b\u1ecf g\u1ea7n h\u1ebft c\u00e1c quy tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u0111em l\u1ea1i hi\u1ec7u su\u1ea5t cao. C\u01a1 ch\u1ebf t\u1ef1 \u0111\u1ed9ng \u0111\u0103ng k\u00fd c\u1ee7a 401(k) l\u00e0 m\u1ed9t v\u00ed d\u1ee5 thuy\u1ebft ph\u1ee5c c\u1ee7a \u201cm\u1eb7c \u0111\u1ecbnh<\/strong>\u201c. D\u00f9 ti\u1ebft ki\u1ec7m \u0111\u00fang l\u00e0 c\u00f3 \u00edch, nh\u01b0ng suy x\u00e9t cho c\u00f9ng, vi\u1ec7c n\u00e0y c\u0169ng l\u00e0 m\u1ed9t d\u1ea1ng \u201ctrick\u201d, m\u1ed9t d\u1ea1ng th\u1ee7 thu\u1eadt \u0111\u1ec3 b\u1eaft ng\u01b0\u1eddi \u0111i l\u00e0m k\u00fd qu\u1ef9 h\u01b0u tr\u00ed \u201ct\u1ef1 nguy\u1ec7n<\/em>\u201c.<\/p>\n

H\u00e3y \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ch\u1ee5p \u1ea3nh \u201cm\u1eb7c \u0111\u1ecbnh\u201d thay v\u00ec cho h\u1ecd qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng<\/strong><\/span><\/h4>\n

C\u00e1c nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t m\u00e1y \u1ea3nh cao c\u1ea5p th\u01b0\u1eddng g\u1eb7p m\u1ed9t v\u1ea5n \u0111\u1ec1: nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n m\u00e1y \u1ea3nh c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng, nh\u01b0ng nhi\u1ec1u t\u00ednh n\u0103ng t\u1ee9c l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f3 d\u00f9ng h\u01a1n, th\u1eadm ch\u00ed d\u00f9ng t\u00ednh n\u0103ng sai m\u1ee5c \u0111\u00edch. K\u1ebft qu\u1ea3 l\u00e0 ch\u1ee5p ra nh\u1eefng b\u1ee9c \u1ea3nh x\u1ea5u.<\/p>\n

C\u00e1c m\u00e1y \u1ea3nh t\u1ed1t c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p r\u1ea5t \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00edch h\u1ee3p ph\u1ea7n c\u00e0i \u0111\u1eb7t \u201cm\u1eb7c \u0111\u1ecbnh\u201d ngay khi kh\u1edfi \u0111\u1ed9ng, \u0111\u1ec3 cung c\u1ea5p b\u1ee9c \u1ea3nh t\u1ed1t trong h\u1ea7u h\u1ebft tr\u01b0\u1eddng h\u1ee3p. Th\u00eam v\u00e0o \u0111\u00f3, ch\u00fang c\u00f3 th\u00eam c\u00e1c t\u00ednh n\u0103ng h\u1ea5p d\u1eabn kh\u00e1c, gi\u00fap s\u1ea3n ph\u1ea9m tr\u00f4ng thu h\u00fat h\u01a1n m\u00e1y \u1ea3nh c\u0169. T\u1eeb \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t v\u1eabn l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 cao.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, khi x\u00e0i tr\u00ean PC, b\u1ea1n th\u00edch ph\u1ea7n m\u1ec1m c\u00f3 ch\u1ebf \u0111\u1ed9 c\u00e0i \u0111\u1eb7t ti\u00eau chu\u1ea9n hay m\u1ed9t ph\u1ea7n m\u1ec1m ph\u1ea3i c\u00e0i, \u0111\u01b0a ra ch\u1ecdn h\u00e0ng lo\u1ea1t c\u00e1c ch\u1ebf \u0111\u1ed9 kh\u00e1c nhau? C\u00e1c t\u00f9y ch\u1ecdn v\u1eabn \u1edf \u0111\u00f3, nh\u01b0ng ng\u01b0\u1eddi l\u00e0m ph\u1ea7n m\u1ec1m \u0111\u00e3 cung c\u1ea5p c\u00e1c \u201cm\u1eb7c \u0111\u1ecbnh<\/strong>\u201d th\u00f4ng minh n\u00ean h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 ch\u00fang, v\u00e0 c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n

B\u1ea1n th\u1ea5y \u0111\u1ea5y, ai m\u00e0 ch\u1eb3ng mu\u1ed1n t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ed1i \u0111a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh? Nh\u01b0ng m\u1ed9t khi c\u00f3 ch\u1ebf \u0111\u1ed9 \u201cm\u1eb7c \u0111\u1ecbnh<\/strong>\u201c, th\u00ec h\u1ea7u nh\u01b0 ch\u1eb3ng ai quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ebf \u0111\u1ed9 kh\u00e1c n\u1eefa.<\/p>\n

2. L\u00e0m ch\u00fang tr\u1edf n\u00ean \u201cth\u1ee9 y\u1ebfu\u201d<\/strong><\/span><\/h3>\n

Trong tr\u01b0\u1eddng h\u1ee3p h\u00e0nh \u0111\u1ed9ng kh\u00f4ng th\u1ec3 m\u1eb7c \u0111\u1ecbnh m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, h\u00e3y \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 x\u1ea3y ra song song c\u00f9ng v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u1eebng \u0111\u1ec3 h\u1ecd ngh\u0129 h\u1ecd ph\u1ea3i l\u00e0m nhi\u1ec1u vi\u1ec7c ph\u1ee9c t\u1ea1p c\u00f9ng m\u1ed9t l\u00fac. H\u00e3y khi\u1ebfn \u201ch\u00e0nh \u0111\u1ed9ng<\/strong>\u201d x\u1ea3y ra m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t, khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n vi\u1ec7c kh\u00e1c nh\u01b0ng v\u1eabn cho h\u1ecd quy\u1ec1n t\u1eeb ch\u1ed1i \u201ch\u00e0nh \u0111\u1ed9ng<\/strong>\u201d n\u1ebfu h\u1ecd mu\u1ed1n.<\/p>\n

Sau \u0111\u00e2y l\u00e0 hai v\u00ed d\u1ee5 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c n\u00e0y:<\/p>\n

Bi\u1ebfn vi\u1ec7c \u0103n i-\u1ed1t ch\u1ec9 l\u00e0 \u0111i\u1ec1u th\u1ee9 y\u1ebfu<\/strong><\/span><\/h4>\n

Tr\u01b0\u1edbc ti\u00ean h\u00e3y ngh\u0129 xem, c\u00e1ch h\u1eefu hi\u1ec7u nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u01b0\u1ee3ng vitamin v\u00e0 ch\u1ea5t kho\u00e1ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng l\u00e0 g\u00ec? Thuy\u1ebft ph\u1ee5c h\u1ecd v\u1edbi c\u00e1c l\u1ee3i \u00edch? Tr\u1ea3 ti\u1ec1n \u0111\u1ec3 h\u1ecd \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh? Ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch v\u1edbi h\u00ecnh \u1ea3nh c\u00e1c KOLs s\u1eed d\u1ee5ng c\u00e1c ch\u1ea5t kho\u00e1ng thi\u1ebft y\u1ebfu?<\/p>\n

B\u1ea1n ngh\u0129 sao n\u1ebfu c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t cho ch\u00fang v\u00e0o th\u1ee9c \u0103n m\u00e0 m\u1ecdi ng\u01b0\u1eddi v\u1eabn th\u01b0\u1eddng d\u00f9ng (t\u1ea5t nhi\u00ean l\u00e0 kh\u00f4ng m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o c\u1ea5m c\u1ea3n \u0111i\u1ec1u n\u00e0y c\u1ea3).<\/p>\n

V\u00ed d\u1ee5: Th\u00eam i-\u1ed1t v\u00e0o mu\u1ed1i, ngo\u00e0i th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f3 mu\u1ed1i tinh ch\u1ebf b\u00ecnh th\u01b0\u1eddng, ai mu\u1ed1n mua th\u00ec mua.<\/p>\n

Thi\u1ebfu Iot khi\u1ebfn tr\u1ebb s\u01a1 sinh ch\u1eadm t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u0103ng nguy c\u01a1 t\u1eed vong. N\u00f3 c\u00f2n l\u00e0m cho IQ th\u1ea5p, g\u00e2y ra b\u1ec7nh b\u01b0\u1edbu c\u1ed5 v\u00e0 nhi\u1ec1u t\u00e1c h\u1ea1i kh\u00e1c n\u1eefa (H\u1ed9i \u0111\u1ed3ng Qu\u1ed1c t\u1ebf Ki\u1ec3m so\u00e1t c\u00e1c B\u1ec7nh l\u00fd Thi\u1ebfu h\u1ee5t I-\u1ed1t 2013).<\/p>\n

D\u00f9 thi\u1ebfu Iot g\u00e2y h\u1ea1i \u0111\u1ebfn v\u1eady, nh\u01b0ng v\u1eabn c\u00f3 \u0111\u1ebfn 2 t\u1ef7 ng\u01b0\u1eddi b\u1ecb thi\u1ebfu h\u1ee5t i-\u1ed1t th\u1eddi \u0111\u00f3. Ch\u00ednh bi\u1ec7n ph\u00e1p cho i-\u1ed1t th\u1eb3ng v\u00e0o trong mu\u1ed1i \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y v\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng t\u1ed1n th\u00eam m\u1ed9t chi ph\u00ed n\u00e0o cho vi\u1ec7c b\u1eaft \u00e9p ng\u01b0\u1eddi d\u00e2n \u0103n mu\u1ed1i i-\u1ed1t c\u1ea3.<\/p>\n

N\u00f3i nghe c\u00f3 v\u1ebb d\u1ec5 d\u00e0ng, tuy nhi\u00ean \u0111\u00e3 c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian, ng\u01b0\u1eddi d\u00e2n \u0111\u00e3 l\u00ean \u00e1n gay g\u1eaft vi\u1ec7c th\u00eam mu\u1ed1i i-\u1ed1t v\u00e0o mu\u1ed1i \u0103n. Tuy nhi\u00ean tr\u1ea3i qua m\u1ed9t th\u1eddi gian c\u1ed1 g\u1eafng, ng\u01b0\u1eddi d\u00e2n \u0111\u00e3 d\u1ea7n hi\u1ec3u ra v\u00e0 s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 m\u1ed9t m\u1eb7c \u0111\u1ecbnh c\u1ee7a vi\u1ec7c \u0103n mu\u1ed1i h\u1eb1ng ng\u00e0y.<\/p>\n

Ta c\u00f3 th\u1ec3 th\u1ea5y I-\u1ed1t \u0111\u00e3 tr\u1edf th\u00e0nh th\u00e0nh ph\u1ea7n th\u1ee9 y\u1ebfu v\u00e0 s\u1ef1 \u201cm\u1eb7c \u0111\u1ecbnh<\/strong>\u201d n\u00e0y \u0111\u00e3 \u0111em \u0111\u1ebfn th\u00e0nh c\u00f4ng cho s\u1ee9c kh\u1ecfe c\u1ee7a con ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Bi\u1ebfn vi\u1ec7c \u0111\u00f3ng ti\u1ec1n ti\u1ebft ki\u1ec7m th\u00e0nh \u0111i\u1ec1u th\u1ee9 y\u1ebfu<\/strong><\/span><\/h4>\n

M\u1ed9t gi\u1ea3i ph\u00e1p trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0\u00a0x\u1ed5 s\u1ed1 ti\u1ebft ki\u1ec7m<\/em>, hay c\u00f2n g\u1ecdi l\u00e0 c\u00e1c t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m li\u00ean k\u1ebft gi\u1ea3i th\u01b0\u1edfng. M\u1ed9t t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m li\u00ean k\u1ebft gi\u1ea3i th\u01b0\u1edfng c\u0169ng gi\u1ed1ng nh\u01b0 x\u1ed5 s\u1ed1, m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u201cmua\u201d nhi\u1ec1u v\u00e9. M\u1ed7i v\u00e9 \u0111\u01b0\u1ee3c mua s\u1ebd \u0111\u00f3ng g\u00f3p 100% s\u1ed1 ti\u1ec1n \u0111\u00f3 v\u00e0o t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m c\u1ee7a h\u1ecd. T\u1ee9c l\u00e0 \u0111\u00f3ng ti\u1ec1n ti\u1ebft ki\u1ec7m v\u00e0 \u0111\u01b0\u1ee3c t\u1eb7ng v\u00e9 free v\u00e0 v\u00e9 n\u00e0y c\u00f3 th\u1ec3 x\u1ed5 s\u1ed1 \u0111\u1ec3 tr\u00fang ti\u1ec1n???<\/p>\n

Nghe \u0111\u1ebfn \u0111\u00e2y c\u00f3 l\u1ebd ai c\u0169ng b\u1ea5t ng\u1edd, th\u01b0\u1eddng ch\u1ee9ng ta th\u00edch ch\u01a1i tr\u00f2 \u0111\u1ecf \u0111en, m\u00e0 \u1edf \u0111\u00e2y l\u1ea1i c\u00f2n \u0111\u01b0\u1ee3c ch\u01a1i \u201cfree\u201d n\u1eefa, v\u1eady th\u00ec t\u1ea1i sao kh\u00f4ng ch\u01a1i? Vi\u1ec7c \u0111\u00f3ng ti\u1ec1n v\u00e0o qu\u1ef9 h\u01b0u tr\u00ed b\u00e2y gi\u1edd ch\u1ec9 c\u00f2n l\u00e0 \u0111i\u1ec1u th\u1ee9 y\u1ebfu.<\/p>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebft ki\u1ec7m li\u00ean k\u1ebft gi\u1ea3i th\u01b0\u1edfng r\u1ea5t n\u1ed5i ti\u1ebfng quanh th\u1ebf gi\u1edbi trong th\u1ebf k\u1ef7 qua. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u \u1edf Murphy, n\u01b0\u1edbc Anh t\u1eeb n\u0103m 2005. G\u1ea7n \u0111\u00e2y c\u0169ng \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd c\u1ee7a ch\u00ednh ph\u1ee7 M\u1ef9.<\/p>\n

C\u00e1ch \u0111\u1ec3 trick \u1edf c\u00e1c h\u00e0nh \u0111\u1ed9ng l\u1eb7p l\u1ea1i<\/strong><\/span><\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng l\u1eb7p l\u1ea1i th\u00e0nh h\u00e0nh \u0111\u1ed9ng m\u1ed9t l\u1ea7n b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u00fang.<\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c l\u1eb7p l\u1ea1i<\/strong><\/span><\/h3>\n

Th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i l\u00e0 r\u1ea5t kh\u00f3, cho d\u00f9 ng\u01b0\u1eddi d\u00f9ng c\u00f3 quen d\u1ea7n \u0111i ch\u0103ng n\u1eefa th\u00ec v\u1eabn kh\u00f3 h\u01a1n l\u00e0 ch\u1ec9 l\u00e0m m\u1ed9t l\u1ea7n. V\u1eady t\u1ea1i sao kh\u00f4ng bi\u1ebfn s\u1ef1 l\u1eb7p l\u1ea1i \u0111\u00f3 th\u00e0nh c\u00f4ng vi\u1ec7c y\u00eau c\u1ea7u?<\/p>\n

Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u1ed9t l\u1ea7n \u0111\u1ec3 thi\u1ebft l\u1eadp ho\u1eb7c ch\u1ea5p nh\u1eadn qu\u00e1 tr\u00ecnh t\u1ef1 \u0111\u1ed9ng ho\u00e1, v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i s\u1ebd \u0111\u01b0\u1ee3c lo li\u1ec7u b\u1edfi s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n h\u1ecd ph\u1ea3i can thi\u1ec7p v\u00e0o n\u1eefa.<\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y, quy t\u1eafc n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n, v\u00e0 r\u1ea5t gi\u1ed1ng vi\u1ec7c \u201cm\u1eb7c \u0111\u1ecbnh<\/strong>\u201d c\u00e1c h\u00e0nh \u0111\u1ed9ng m\u1ed9t l\u1ea7n: d\u00f9ng c\u00e1c th\u1ee7 thu\u1eadt \u0111\u1ec3 chuy\u1ec3n c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng qua cho d\u1ecbch v\u1ee5.<\/p>\n

M\u1ed9t v\u00e0i v\u00ed d\u1ee5 h\u1eefu \u00edch c\u1ee7a vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c h\u00e0nh vi l\u1eb7p l\u1ea1i trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe l\u00e0: c\u00e1c m\u00e1y theo d\u00f5i th\u1ec3 ch\u1ea5t c\u1ea7m tay nh\u01b0 Nike+ FuelBand, Jawbone Up, v\u00e0 Fitbit One,\u2026.<\/p>\n

C\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 thi\u1ebft b\u1ecb n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng ghi nh\u1eadn v\u00e0 so s\u00e1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 ch\u1ea5t v\u1edbi m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1eb7t ra t\u1eeb tr\u01b0\u1edbc. T\u1ee9c l\u00e0 ch\u1ec9 c\u1ea7n c\u00e0i m\u1ed9t l\u1ea7n, c\u00f2n l\u1ea1i vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ec3 m\u00e1y lo.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c c\u1ee7a t\u1ef1 \u0111\u1ed9ng ho\u00e1 h\u00e0nh vi \u0111\u1ebfn t\u1eeb l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n: V\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 theo d\u00f5i chi ti\u00eau m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng\u2013nh\u01b0 l\u00e0 HelloWallet, Mint, v\u00e0 v\u00f4 s\u1ed1 c\u00e1c website ng\u00e2n h\u00e0ng.<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00e1c ho\u00e0n to\u00e0n so v\u1edbi th\u1eddi \u0111\u1ea1i tr\u01b0\u1edbc (nh\u01b0 l\u00e0 nh\u1eefng n\u0103m 1980), n\u1ebfu mu\u1ed1n bi\u1ebft s\u1ed1 d\u01b0 trong t\u00e0i kho\u1ea3n, b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i chi ti\u00eau v\u00e0 s\u1eed d\u1ee5ng ng\u00e2n phi\u1ebfu. D\u00f9 \u0111\u1ebfn nh\u1eefng n\u0103m 1990, khi c\u00e1c c\u00e2y ATM tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, b\u1ea1n v\u1eabn ph\u1ea3i theo d\u00f5i vi\u1ec7c r\u00fat ti\u1ec1n m\u1eb7t. N\u1ebfu c\u00f3 th\u1ebb t\u00edn d\u1ee5ng, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi x\u00e1c nh\u1eadn h\u00e0ng th\u00e1ng, nh\u01b0ng tr\u01b0\u1edbc khi c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y ra \u0111\u1eddi, b\u1ea1n v\u1eabn c\u1ea7n ho\u00e0n th\u00e0nh m\u1ecdi vi\u1ec7c theo c\u00e1ch th\u1ee7 c\u00f4ng.<\/p>\n

Ng\u00e0y nay, v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n, theo d\u00f5i chi ti\u00eau c\u00f3 th\u1ec3 di\u1ec5n ra t\u1ef1 \u0111\u1ed9ng. T\u1eebng giao d\u1ecbch c\u00e1 nh\u00e2n s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng ghi nh\u1eadn, ph\u00e2n lo\u1ea1i, v\u00e0 c\u00f3 th\u1ec3 so s\u00e1nh v\u1edbi m\u1ee5c ti\u00eau ho\u1eb7c ng\u00e2n s\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

C\u0169ng nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c t\u1ef1 \u0111\u1ed9ng ho\u00e1 kh\u00e1c, m\u1ed9t khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m, \u0111\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t s\u1ebd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c h\u00e0nh vi chi ti\u00eau kh\u00e1c c\u1ee7a kh\u00e1ch, t\u1eeb \u0111\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng chi ti\u00eau v\u01b0\u1ee3t ng\u00e2n s\u00e1ch. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng kh\u1ea3 thi v\u1edbi h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng n\u1ebfu h\u1ecd v\u1eabn \u0111ang l\u00e3ng ph\u00ed th\u1eddi gian, \u01b0u ti\u00ean vi\u1ec7c theo d\u00f5i chi ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/span><\/h2>\n

C\u1ea3 2 h\u00e0nh \u0111\u1ed9ng n\u00e0y s\u1ebd \u0111\u1ea1t k\u1ebft qu\u1ea3 cao n\u1ebfu b\u1ea1n k\u1ebft h\u1ee3p ch\u00fang v\u1edbi nhau:\u00a0t\u1ef1 \u0111\u1ed9ng ho\u00e1<\/strong>\u00a0khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh h\u00e0nh \u0111\u1ed9ng m\u1ed9t l\u1ea7n, v\u00e0\u00a0m\u1eb7c \u0111\u1ecbnh<\/strong>\u00a0khi\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01a1n gi\u1ea3n h\u01a1n. V\u1eady b\u1ea1n \u0111\u00e3 c\u00f3 quy\u1ebft \u0111\u1ecbnh n\u00e0o \u0111\u1ec3 qu\u00e1 tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng hay ch\u01b0a? H\u00e3y \u00e1p d\u1ee5ng th\u1eed 2 ph\u01b0\u01a1ng ph\u00e1p tr\u00ean nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng theo\u00a0Action Funnel\u00a0(ph\u1ec5u h\u00e0nh \u0111\u1ed9ng) v\u00e0 \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (m\u1ed9t trong nh\u1eefng\u00a0h\u00e0nh vi kh\u00e1ch h\u00e0ng)? M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch m\u00e0 \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn \u0111\u00f3 ch\u00ednh l\u00e0 \u201ctrick\u201c. \u1ede b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, MangoAds s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,235],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5744"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5744"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5744\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}