{"id":57467,"date":"2023-12-20T21:52:43","date_gmt":"2023-12-20T14:52:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/huong-dan-thuong-hieu-dong-bo-trai-nghiem-truc-tuyen-ngoai-tuyen.html"},"modified":"2023-12-20T21:52:43","modified_gmt":"2023-12-20T14:52:43","slug":"huong-dan-thuong-hieu-dong-bo-trai-nghiem-truc-tuyen-ngoai-tuyen","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/huong-dan-thuong-hieu-dong-bo-trai-nghiem-truc-tuyen-ngoai-tuyen.html","title":{"rendered":"H\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9 tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn \u2013 ngo\u1ea1i tuy\u1ebfn"},"content":{"rendered":"
Th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay \u0111\u00e3 thay \u0111\u1ed5i, kh\u00f4ng ch\u1ec9 b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng v\u1eadt l\u00fd. V\u1edbi r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn c\u1ea3 tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, c\u00e1c k\u00eanh s\u1ed1 n\u00f3i chung v\u00e0 video n\u00f3i ri\u00eang \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi b\u01b0\u1edbc qua \u201cng\u01b0\u1ee1ng c\u1eeda\u201d \u0111\u1ec3 ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i v\u1ec1 th\u00f3i quen n\u00e0y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao t\u1edbi 80% kh\u00e1ch h\u00e0ng chia s\u1ebb r\u1eb1ng h\u1ecd th\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i qua l\u1ea1i gi\u1eefa t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn v\u00e0 video khi nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua. V\u00ec l\u1ebd \u0111\u00f3, \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch l\u00e0m s\u00e1ng t\u1ea1o h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p \u0103n \u00fd gi\u1eefa hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n

Th\u1eed th\u00e1ch \u0111\u00f3 \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi H&R Block khi 60% kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ebfn v\u0103n ph\u00f2ng t\u01b0 v\u1ea5n tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u1ec1 th\u1ee7 t\u1ee5c thu\u1ebf v\u00e0 h\u01a1n m\u1ed9t n\u1eeda trong s\u1ed1 h\u1ecd \u0111\u00e3 thu th\u1eadp th\u00f4ng tin t\u1eeb c\u00e1c k\u00eanh online tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u1ee7a m\u00ecnh? Th\u00f4ng qua m\u1ed9t chi\u1ebfn d\u1ecbch ch\u1ea1y tr\u00ean YouTube v\u1edbi con s\u1ed1 t\u0103ng k\u1ef7 l\u1ee5c t\u1edbi 31% ph\u1ea1m vi ti\u1ebfp c\u1eadn, g\u1ea7n 1,4 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp v\u00e0 79.000 cu\u1ed9c h\u1eb9n \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn. H\u00e3y c\u00f9ng h\u1ecdc h\u1ecfi c\u00e1ch H&R Block \u0111\u1ed9t ph\u00e1 nh\u00e9!<\/p>\n

\u00a0<\/p>\n

\"Th\u1ea5u<\/p>\n

Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u1ec3 s\u00e1ng t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch \u0111a k\u00eanh<\/p>\n<\/div>\n

T\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch \u0111a k\u00eanh d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h2>\n

H&R Block b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u T\u00ecm ki\u1ebfm c\u1ee7a Google \u0111\u1ec3 xem m\u1ecdi ng\u01b0\u1eddi \u0111ang y\u00eau c\u1ea7u tr\u1ee3 gi\u00fap v\u1ec1 thu\u1ebf nh\u01b0 th\u1ebf n\u00e0o v\u00e0 ph\u00e2n t\u00edch s\u00e2u h\u01a1n m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi c\u1ea5p b\u00e1ch nh\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n

D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u \u0111\u00f3, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u00e3 x\u00e1c \u0111\u1ecbnh hai nh\u00f3m h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng: nh\u1eefng ng\u01b0\u1eddi \u0111ang nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn nh\u01b0ng sau \u0111\u00f3 gh\u00e9 th\u0103m v\u0103n ph\u00f2ng t\u01b0 v\u1ea5n v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm c\u00e1ch l\u00e0m m\u1ecdi th\u1ee9 \u2013 t\u1eeb nghi\u00ean c\u1ee9u \u0111\u1ebfn n\u1ed9p thu\u1ebf \u2013 ho\u00e0n to\u00e0n tr\u1ef1c tuy\u1ebfn.<\/p>\n

V\u1edbi c\u00e1i nh\u00ecn s\u00e2u s\u1eafc n\u00e0y, h\u1ecd \u0111\u00e3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o video ph\u00f9 h\u1ee3p theo t\u1eebng nhu c\u1ea7u. V\u00ed d\u1ee5: n\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y ai \u0111\u00f3 \u0111\u00e3 t\u00ecm ki\u1ebfm tr\u00ean Google v\u1ec1 \u201ch\u1ed7 tr\u1ee3 v\u1ec1 thu\u1ebf \u1edf g\u1ea7n t\u00f4i\u201d th\u00ec h\u1ecd s\u1ebd th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o video tr\u00ean YouTube chia s\u1ebb v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1eefu \u00edch trong qu\u00e1 tr\u00ecnh h\u1ed7 tr\u1ee3 v\u1ec1 thu\u1ebf c\u1ee7a H&R Block, k\u00e8m theo \u0111\u00f3 l\u00e0 l\u1eddi m\u1eddi \u0111\u0103ng k\u00fd h\u1eb9n t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp.<\/p>\n

\u201cD\u1ef1a v\u00e0o \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 t\u00ecm ki\u1ebfm \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i t\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p video c\u1ee7a m\u00ecnh v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau theo nh\u1eefng c\u00e1ch m\u1ea1nh m\u1ebd h\u01a1n\u201d, \u00f4ng Keith Clark, gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng c\u1ee7a H&R Block cho bi\u1ebft.<\/p>\n

Ngo\u00e0i vi\u1ec7c c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean ph\u00e2n t\u00edch hai \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c, H&R Block \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t agency v\u1ec1 truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ea1o ra h\u01a1n 15 m\u1eabu qu\u1ea3ng c\u00e1o 6s, 15s, v\u00e0 30s hi\u1ec3n th\u1ecb m\u1ed9t lo\u1ea1t c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 thu\u1ebf ph\u1ed5 bi\u1ebfn trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c c\u1ee7a \u0111\u1eddi s\u1ed1ng nh\u01b0 chi ph\u00ed ch\u0103m s\u00f3c tr\u1ebb em, c\u00e1c kho\u1ea3n vay cho sinh vi\u00ean nh\u1eb1m m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 m\u1ed1i quan h\u1ec7 v\u00e0 mong mu\u1ed1n kh\u00e1c nhau. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ecba l\u00fd, t\u1ea1o qu\u1ea3ng c\u00e1o t\u00f9y ch\u1ec9nh t\u1ea1i c\u00e1c khu v\u1ef1c m\u00e0 kh\u00e1ch h\u00e0ng \u1edf \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t ti\u1ec1m n\u0103ng.<\/p>\n

B\u1eb1ng c\u00e1ch \u201c\u0111i \u0111\u00f4i gi\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng\u201d \u0111\u1ec3 th\u1ea5u hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t, H&R Block c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t v\u00e0 v\u01b0\u1ee3t l\u00ean tr\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 s\u1eebng s\u1ecf kh\u00e1c \u0111\u1ec3 mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eefng g\u00ec h\u1ecd \u0111ang th\u1ef1c s\u1ef1 t\u00ecm ki\u1ebfm.<\/p>\n

\"X\u00e1c<\/p>\n

X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 quan tr\u1ecdng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh<\/p>\n<\/div>\n

X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 quan tr\u1ecdng<\/h2>\n

B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong chi\u1ebfn d\u1ecbch l\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3. Tr\u01b0\u1edbc \u0111\u00e2y, H&R Block \u0111\u00e3 k\u1ebft n\u1ed1i c\u00e1c chi\u1ebfn d\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi KPI tr\u00ean c\u00e1c k\u00eanh s\u1ed1, t\u1ed1i \u01b0u h\u00f3a nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c: c\u00e1c cu\u1ed9c h\u1eb9n tr\u1ef1c tuy\u1ebfn. Nh\u01b0ng ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh.<\/p>\n

H&R Block \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 truy c\u1eadp c\u1eeda h\u00e0ng, s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1ed5ng h\u1ee3p \u1ea9n danh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi click\/ xem qu\u1ea3ng c\u00e1o v\u00e0 sau \u0111\u00f3 ti\u1ebfp t\u1ee5c gh\u00e9 th\u0103m c\u1eeda h\u00e0ng. B\u1eb1ng c\u00e1ch \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh trong vi\u1ec7c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u1edbi c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.<\/p>\n

V\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o video c\u1ee7a m\u00ecnh, H&R Block c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c ph\u00e2n nh\u00f3m \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c t\u1ea1o s\u1ef1 gia t\u0103ng th\u1ef1c s\u1ef1 c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y. Nh\u1edd \u0111\u00f3, h\u1ecd \u0111\u00e3 thu v\u1ec1 h\u01a1n 1 tri\u1ec7u l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u1eeda h\u00e0ng v\u00e0 79.000 cu\u1ed9c h\u1eb9n x\u00e1c nh\u1eadn.<\/p>\n

Theo\u00a0Kristen Shipley \u2013 chuy\u00ean gia v\u1ec1\u00a0Video Marketing c\u1ee7a Google<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/p>\n

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  • Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn giai \u0111o\u1ea1n sau mua<\/em><\/li>\n
  • B\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i: Chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh c\u1ee7a 5 h\u00e3ng th\u1eddi trang<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    S\u1ef1 thay \u0111\u1ed5i v\u1ec1 th\u00f3i quen n\u00e0y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao t\u1edbi 80% kh\u00e1ch h\u00e0ng chia s\u1ebb r\u1eb1ng h\u1ecd th\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i qua l\u1ea1i gi\u1eefa t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn v\u00e0 video khi nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua. V\u00ec l\u1ebd \u0111\u00f3, \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch l\u00e0m s\u00e1ng t\u1ea1o h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p \u0103n \u00fd gi\u1eefa hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57467"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57467"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57467\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}