{"id":57508,"date":"2023-12-20T22:02:40","date_gmt":"2023-12-20T15:02:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-ly-do-de-ban-dua-phan-mem-ho-tro-truc-tuyen-vao-website.html"},"modified":"2023-12-20T22:02:40","modified_gmt":"2023-12-20T15:02:40","slug":"6-ly-do-de-ban-dua-phan-mem-ho-tro-truc-tuyen-vao-website","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-ly-do-de-ban-dua-phan-mem-ho-tro-truc-tuyen-vao-website.html","title":{"rendered":"6 l\u00fd do \u0111\u1ec3 b\u1ea1n \u0111\u01b0a Ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn v\u00e0o website"},"content":{"rendered":"
D\u00f9 b\u1ea1n kh\u00f4ng c\u00f3 b\u1eb1ng MBA v\u1ec1 marketing nh\u01b0ng b\u1ea1n c\u0169ng th\u1eeba hi\u1ec3u ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 m\u1ea1nh m\u1ebd nh\u1ea5t v\u00e0 gi\u00fap t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u1ebfu b\u1ea1n cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

S\u1ef1 tr\u1ea3i nghi\u1ec7m c\u00f3 gi\u00e1 tr\u1ecb gi\u1eefa m\u1ed9t doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong>
\n\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 cho c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng tr\u01b0\u1edbc, trong v\u00e0 sau khi h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n mua h\u00e0ng. C\u00e1c c\u00e2u h\u1ecfi, \u00fd ki\u1ebfn v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p l\u1eafng nghe, t\u1ea1o cho kh\u00e1ch h\u00e0ng m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i m\u1edf \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh ho\u1eb7c k\u00edch th\u00edch s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o \u0111\u00e3 khi\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ph\u1ea5n kh\u1edfi v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec m\u00e0 Warby Parker \u0111ang l\u00e0m \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng s\u1ef1 h\u00e1o h\u1ee9c c\u1ee7a m\u00ecnh, nh\u1eb1m t\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n. C\u00f4ng ty \u0111\u00e3 t\u1ea1o ra m\u1ed9t k\u00eanh tr\u00ean Youtube \u0111\u1ec3 chia s\u1ebb c\u00e1c video tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb Facebook v\u00e0 Twitter, gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb b\u1ed9 m\u1eb7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ra nhi\u1ec1u c\u00e2u h\u1ecfi ho\u1eb7c m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng th\u1eafc m\u1eafc \u0111\u00f3.<\/p>\n

\u0110\u00e2y l\u00e0 ki\u1ec3u tr\u1ea3i nghi\u1ec7m m\u00e0 b\u1ea1n n\u00ean t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, nh\u01b0ng c\u00f3 l\u1ebd n\u00f3i th\u00ec d\u1ec5 nh\u01b0ng l\u00e0m th\u00ec kh\u00f3?<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f4ng ty c\u1ee7a t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh?<\/strong><\/p>\n

B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn (live chat) tr\u00ean website \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch truy c\u1eadp. Ch\u1ee9c n\u0103ng live chat v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 n\u00f3 kh\u00f4ng c\u00f3 l\u1ee3i \u00edch lan r\u1ed9ng cho c\u00f4ng ty c\u1ee7a b\u1ea1n. Th\u00eam ch\u1ee9c n\u0103ng live chat tr\u00ean website c\u1ee7a b\u1ea1n s\u1ebd cho ph\u00e9p kh\u00e1ch h\u00e0ng tr\u00f2 chuy\u1ec7n v\u1edbi doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian th\u1ef1c \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi, nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin trong kinh nghi\u1ec7m mua s\u1eafm c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

\"Ph\u1ea7n<\/p>\n

Ph\u1ea7n m\u1ec1m chat tr\u1ef1c tuy\u1ebfn tr\u00ean web<\/p>\n<\/div>\n

D\u1ecbch v\u1ee5 live chat Subiz\u00a0 gi\u00fap \u0111\u1ee1 c\u00f3 th\u00eam m\u1ed9t y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi tr\u00ean website c\u1ee7a b\u1ea1n \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u00e1u l\u00ed do t\u1ea1i sao m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh live chat mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c doanh nghi\u1ec7p:<\/p>\n

1. Th\u1eddi gian th\u1ef1c l\u00e0 th\u1ef1c s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng<\/strong>
\nL\u00ed do ch\u00ednh tr\u00ean t\u1ea5t c\u1ea3, \u0111\u00f3 l\u00e0 live chat cung c\u1ea5p ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng ngay t\u1eeb website c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i m\u1ea5t th\u1eddi gian t\u00ecm ki\u1ebfm s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 h\u1ed7 tr\u1ee3. Th\u00eam m\u1ed9t \u01b0u th\u1ebf n\u1eefa l\u00e0 live chat gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng v\u00ec s\u1ef1 gi\u00fap \u0111\u1ee1 gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc lu\u00f4n s\u1eb5n s\u00e0ng v\u00e0 nhanh ch\u00f3ng.<\/p>\n

B\u1eb1ng c\u00e1ch giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ngay t\u1eeb trang s\u1ea3n ph\u1ea9m tr\u00ean website, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ni\u1ec1m tin mua s\u1eafm tr\u00ean website c\u1ee7a b\u1ea1n v\u00ec h\u1ecd bi\u1ebft lu\u00f4n c\u00f3 m\u1ed9t ng\u01b0\u1eddi lu\u00f4n lu\u00f4n \u1edf \u0111\u00f3 \u0111\u1ec3 gi\u00fap \u0111\u1ee1.<\/p>\n

Live chat \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00eam v\u00e0o \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch \u0111\u01b0a ra l\u1eddi khuy\u00ean cho kh\u00e1ch h\u00e0ng khi mua s\u1eafm \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, nhi\u1ec1u c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n h\u00e0ng may m\u1eb7c s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng live chat \u0111\u1ec3 t\u01b0 v\u1ea5n phong c\u00e1ch cho kh\u00e1ch h\u00e0ng m\u00e0 \u0111i\u1ec1u ki\u1ec7n l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi ho\u1eb7c m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra, nh\u01b0ng v\u1eabn h\u01b0\u1edbng v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m mua s\u1eafm m\u00e0 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n

2. Chi ph\u00ed hi\u1ec7u qu\u1ea3<\/strong>
Live chat gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00ec n\u00f3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi khuy\u00ean h\u1eefu \u00edch v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, c\u0169ng nh\u01b0 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi cho b\u1ea5t k\u00ec c\u00e2u h\u1ecfi s\u1ea3n ph\u1ea9m n\u00e0o m\u00e0 h\u1ecd quan t\u00e2m.<\/p>\n

Khi kh\u00e1ch h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c khi kh\u00e1ch h\u00e0ng \u00edt khi quay tr\u1edf l\u1ea1i mua s\u1eafm v\u00ec n\u00f3 kh\u00f4ng ph\u00f9 h\u1ee3p ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 mong \u0111\u1ee3i v\u00ec b\u1ea5t k\u00ec l\u00ed do g\u00ec th\u00ec ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 live chat s\u1ebd gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng c\u0169ng nh\u01b0 t\u0103ng ni\u1ec1m tin v\u1ec1 nh\u1eefng quy\u1ebft\u00a0 \u0111\u1ecbnh ch\u1ecdn l\u1ef1a c\u1ee7a m\u00ecnh.<\/p>\n

Vi\u1ec7c th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5 live chat tr\u00ean website c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c t\u1ed1n k\u00e9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 k\u1ec3 t\u1eeb khi thanh to\u00e1n ph\u00ed s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 live chat th\u00ec s\u1ef1 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i di\u1ec5n ra m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n

Subiz l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00ec h\u1ecd cung c\u1ea5p c\u00e1c g\u00f3i kh\u00e1c nhau v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng giao ti\u1ebfp \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc h\u00e0ng ng\u00e0y.<\/p>\n

3. N\u1ed5i b\u1eadt trong s\u1ed1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>
\nS\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 kh\u00f4ng ng\u1eebng t\u0103ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00ec v\u1eady s\u1ef1 c\u1ea1nh tranh di\u1ec5n ra ng\u00e0y c\u00e0ng gay g\u1eaft. Cho n\u00ean \u0111\u00f3 l\u00e0 l\u00ed do v\u00e0 h\u01a1n bao gi\u1edd h\u1ebft doanh nghi\u1ec7p n\u00ean t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n

\"Subiz<\/p>\n

Subiz gi\u00fap web b\u1ea1n tr\u1edf l\u00ean c\u1ea1nh tranh h\u01a1n<\/p>\n<\/div>\n

Ch\u01b0\u01a1ng tr\u00ecnh live chat s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 tr\u1ea3i nghi\u1ec7m khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 trong quy tr\u00ecnh mua h\u00e0ng tr\u00ean website c\u1ee7a b\u1ea1n. Live chat l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p m\u00ea ho\u1eb7c kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p nhi\u1ec1u gi\u00e1 tr\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Marketing Power th\u00ec nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng live chat kho\u1ea3ng 3 l\u1ea7n th\u00ec nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd mua h\u00e0ng v\u00ec ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cung c\u1ea5p s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a v\u1edbi kh\u00e1ch h\u00e0ng. Hi\u1ec7u qu\u1ea3 c\u1ee7a live chat l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ee7 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n tr\u00ean s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p.<\/p>\n

Trong n\u0103m 2011, 58% ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb online c\u00f3 s\u1eed d\u1ee5ng live chat, v\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean 54% v\u00e0o n\u0103m ngo\u00e1i. M\u1eb7c d\u00f9 vi\u1ec7c s\u1eed d\u1ee5ng n\u00f3 \u0111ang t\u0103ng l\u00ean, nh\u01b0ng v\u1eabn c\u00f2n m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay ch\u01b0a s\u1eed d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh live chat v\u00e0 do \u0111\u00f3 c\u01a1 h\u1ed9i kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed th\u1ed1ng tr\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n

4. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng s\u00e2u s\u1eafc h\u01a1n<\/strong>
\nGi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c c\u1ef1c k\u00ec quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i th\u01b0\u1eddng chi ti\u00eau nhi\u1ec1u h\u01a1n, v\u00e0 h\u1ecd tham kh\u1ea3o t\u1eeb b\u1ea1n b\u00e8 v\u00e0 th\u00e0nh vi\u00ean gia \u0111\u00ecnh. Vi\u1ec7c duy tr\u00ec s\u1ef1 chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng qua nhi\u1ec1u n\u0103m ph\u1ee5 thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c kinh doanh v\u00e0 t\u00ecnh h\u00ecnh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. S\u1eed d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh live chat c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i b\u1edfi v\u00ec n\u00f3 cho th\u1ea5y c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1eb7t tr\u00e1ch nhi\u1ec7m v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai. Vi\u1ec5n c\u1ea3nh k\u0129 thu\u1eadt s\u1ed1 hi\u1ec7n nay cho ph\u00e9p s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng r\u1ea5t l\u1edbn, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c tham gia v\u00e0o qu\u00e1 tr\u00ecnh v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 live chat l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp thu \u00fd ki\u1ebfn v\u00e0 ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.
\nKhi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y ti\u1ebfng n\u00f3i c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 \u0111\u01b0\u1ee3c tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho c\u00f4ng ty, th\u00ec h\u1ecd s\u1ebd c\u00f3 m\u1ed9t k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

5. Cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong>
\nPh\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p t\u1eeb c\u00e1c trang web v\u00e0 c\u00e1c k\u00eanh digital marketing l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u1ea5u hi\u1ec3u nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p cho vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n. C\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh live chat c\u00f3 th\u1ec3 cung c\u1ea5p cho nh\u00f3m c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng gi\u1edbi h\u1ea1n c\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng trong nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ed1c \u0111\u1ed9 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean c\u01a1 s\u1edf h\u00e0ng th\u00e1ng; gi\u00fap c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c v\u00e0 l\u00e0 n\u01a1i h\u1ecd c\u00f3 th\u1ec3 c\u1ea7n \u0111\u00e0o t\u1ea1o v\u00e0 ho\u00e0n thi\u1ec7n nhi\u1ec1u h\u01a1n n\u1eefa d\u1ef1a tr\u00ean nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

Gi\u00e1m s\u00e1t t\u1ed1c \u0111\u1ed9 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 nhanh ch\u00f3ng hay kh\u00f4ng khi s\u1eed d\u1ee5ng live chat, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng theo th\u1eddi gian.<\/p>\n

B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch nh\u1eefng c\u00e2u h\u1ecfi, m\u1ed1i quan t\u00e2m ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra cho kh\u00e1ch h\u00e0ng, nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb tr\u01b0\u1edbc cho nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ). Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp xem nh\u1eefng gi\u1ea3i \u0111\u00e1p cho c\u00e1c th\u1eafc m\u1eafc c\u1ee7a m\u00ecnh \u1edf trang FAQ. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho nh\u00f3m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, l\u00e0m cho c\u00f4ng ty c\u1ee7a b\u1ea1n nhanh nh\u1eb9n h\u01a1n trong vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch nhanh ch\u00f3ng h\u01a1n.<\/p>\n

6. T\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng mua s\u1eafm<\/strong>
\nKhi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m nhi\u1ec1u \u0111i\u1ec1u th\u00fa v\u1ecb th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng live chat, th\u00ec t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng mua s\u1eafm s\u1ebd cao h\u01a1n so v\u1edbi khi kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m live chat.<\/p>\n

Theo Econsultancy th\u00ec trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi th\u00edch live chat, 79% n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 l\u00e0m nh\u01b0 v\u1eady b\u1edfi v\u00ec h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 46% \u0111\u1ed3ng \u00fd r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. T\u1ed1c \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng g\u00ec n\u00f3 c\u1ea7n \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c kinh \u0111oanh c\u1ee7a b\u1ea1n.<\/p>\n

K\u1ec3 t\u1eeb khi c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng h\u01a1n v\u00e0 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ef1 tin tin h\u01a1n, h\u1ecd c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n so v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eed d\u1ee5ng live chat. Virgin Airline s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng live chat tr\u00ean trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 g\u1ee3i \u00fd cho kh\u00e1ch h\u00e0ng c\u00e1c d\u1ecbch v\u1ee5, trong \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u h\u01a1n kh\u00e1ch h\u00e0ng kh\u00f4ng tham gia v\u00e0o live chat l\u00e0 3.5 l\u1ea7n. H\u1ecd c\u0169ng t\u00ecm th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u00e3 c\u00f3 AOV cao h\u01a1n 15% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tham gia v\u00e0o live chat.<\/p>\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 xem x\u00e9t cho vi\u1ec7c s\u1eed d\u1ee5ng live chat ch\u01b0a? \u0110i\u1ec1u g\u00ec ng\u0103n c\u1ea3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eeb b\u1ecf m\u1ed9t t\u00ednh n\u0103ng h\u1eefu \u00edch, gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n? Xin h\u00e3y chia s\u1ebb suy ngh\u0129 c\u1ee7a b\u1ea1n trong c\u00e1c \u00fd ki\u1ebfn d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 tr\u1ea3i nghi\u1ec7m c\u00f3 gi\u00e1 tr\u1ecb gi\u1eefa m\u1ed9t doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong>
\n\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 cho c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng tr\u01b0\u1edbc, trong v\u00e0 sau khi h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n mua h\u00e0ng. C\u00e1c c\u00e2u h\u1ecfi, \u00fd ki\u1ebfn v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p l\u1eafng nghe, t\u1ea1o cho kh\u00e1ch h\u00e0ng m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i m\u1edf \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh ho\u1eb7c k\u00edch th\u00edch s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57508"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57508"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57508\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}