{"id":57511,"date":"2023-12-21T00:05:42","date_gmt":"2023-12-20T17:05:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/usp-la-gi-cach-xac-dinh-usp-cho-san-pham-dich-vu-cua-doanh-nghiep.html"},"modified":"2023-12-21T00:05:42","modified_gmt":"2023-12-20T17:05:42","slug":"usp-la-gi-cach-xac-dinh-usp-cho-san-pham-dich-vu-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/usp-la-gi-cach-xac-dinh-usp-cho-san-pham-dich-vu-cua-doanh-nghiep.html","title":{"rendered":"USP la\u0300 gi\u0300? Ca\u0301ch xa\u0301c \u0111i\u0323nh USP cho sa\u0309n ph\u00e2\u0309m\/ di\u0323ch vu\u0323 cu\u0309a doanh nghi\u00ea\u0323p"},"content":{"rendered":"
\n

USP (Unique Selling Point \u2013 \u0111i\u00ea\u0309m ba\u0301n ha\u0300ng \u0111\u00f4\u0323c nh\u00e2\u0301t) l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay. USP kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng, gi\u00fap doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 USP ngay trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t v\u1ecb th\u1ebf v\u1eefng ch\u1eafc trong th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

USP s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/b><\/h2>\n

USP l\u00e0 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t m\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cung c\u1ea5p ma\u0300 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng c\u00f3 ho\u1eb7c kh\u00f3 c\u00f3 th\u1ec3 sao ch\u00e9p.\u00a0<\/span><\/p>\n

USP gi\u00fap s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u1ed5i b\u1eadt trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

\"USP<\/p>\n

USP (Unique Selling Point) l\u00e0 g\u00ec?<\/p>\n<\/div>\n

M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh\u00a0\u0111i\u00ea\u0309m ba\u0301n ha\u0300ng \u0111\u00f4\u0323c nh\u00e2\u0301t l\u00e0 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh, t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong m\u1eaft kh\u00e1ch h\u00e0ng, khuy\u1ebfn kh\u00edch h\u1ecd ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 thay v\u00ec c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c. USP c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00ednh ti\u1ec7n \u00edch, hay c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t v\u00e0 h\u1ea5p d\u1eabn.<\/span><\/p>\n

V\u00ed d\u1ee5 v\u1ec1 USP c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 USP \u1ea5n t\u01b0\u1ee3ng:<\/span><\/p>\n

Domino\u2019s Pizza<\/b><\/h3>\n

USP c\u1ee7a Domino\u2019s Pizza: \u201cWe GUARANTEE \u2013 Fresh hot pizza, delivered in 30 minutes or less or it\u2019s FREE!\u201d (Ch\u00fang t\u00f4i CAM K\u1ebeT \u2013 Pizza n\u00f3ng h\u1ed5i, giao h\u00e0ng trong v\u00f2ng 30 ph\u00fat ho\u1eb7c ho\u00e0n ti\u1ec1n!)<\/span><\/p>\n

Domino\u2019s Pizza t\u1ea1o ra m\u1ed9t USP \u0111\u00e1ng nh\u1edb m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Cam k\u1ebft c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd nh\u01b0 l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ea3m b\u1ea3o, cho ph\u00e9p kh\u00e1ch h\u00e0ng h\u00ecnh dung k\u1ef3 v\u1ecdng c\u1ee5 th\u1ec3 v\u1ec1 d\u1ecbch v\u1ee5. Ngo\u00e0i ra, s\u1ef1 k\u1ebft h\u1ee3p v\u1ea7n trong USP (\u201cguarantee\u201d v\u00e0 \u201cfree\u201d) c\u0169ng t\u1ea1o \u1ea5n t\u01b0\u1ee3ng cho Domino\u2019s Pizza, gi\u00fap kh\u00e1ch h\u00e0ng nh\u1edb USP d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n

\"V\u00ed<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 USP s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/p>\n<\/div>\n

M&M\u2019s<\/b><\/h3>\n

M&M\u2019s: \u201cMelt in your mouth, not in your hand\u201d (Tan trong mi\u1ec7ng, kh\u00f4ng tan trong tay)<\/span><\/p>\n

USP c\u1ee7a M&M\u2019s khi\u1ebfn b\u1ea1n nh\u1edb r\u1eb1ng M&M\u2019s c\u00f3 l\u1edbp v\u1ecf socola c\u1ee9ng \u0111\u1ec3 ng\u0103n socola ch\u1ea3y ra tay b\u1ea1n. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng ra h\u00ecnh \u1ea3nh socola \u0111\u00e3 tan ch\u1ea3y tr\u00ean tay khi \u0103n c\u00e1c lo\u1ea1i k\u1eb9o kh\u00e1c.<\/span><\/p>\n

Ngo\u00e0i nh\u1eefng t\u01b0\u1ee3ng t\u01b0\u1ee3ng v\u1ec1 h\u00ecnh \u1ea3nh, M&M\u2019s c\u00f2n k\u00edch th\u00edch kh\u00e1ch h\u00e0nh t\u01b0\u1edfng t\u01b0\u1ee3ng ra h\u01b0\u01a1ng v\u1ecb khi socola tan ch\u1ea3y trong mi\u1ec7ng ch\u1ec9 trong c\u00f9ng m\u1ed9t\u00a0Unique Selling Proposition ng\u1eafn.<\/span><\/p>\n

Colgate<\/b><\/h3>\n

Colgate \u2013 \u201cImprove mouth health in two weeks\u201d (C\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe mi\u1ec7ng trong hai tu\u1ea7n)<\/span><\/p>\n

USP c\u1ee7a Colgate nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a kem \u0111\u00e1nh r\u0103ng \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe mi\u1ec7ng. Colgate bi\u1ebft r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd mu\u1ed1n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn v\u00e0 ch\u1ee9ng nh\u1eadn khi n\u00f3i \u0111\u1ebfn s\u1ee9c kh\u1ecfe. B\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t v\u00e0 cam k\u1ebft c\u1ee5 th\u1ec3, c\u00f3 th\u1eddi h\u1ea1n: \u201cc\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe r\u0103ng mi\u1ec7ng trong hai tu\u1ea7n\u201d, Colgate \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t s\u1ef1 t\u1ef1 tin trong USP r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00f3 v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

T\u1ea1i sao USP l\u1ea1i quan tr\u1ecdng?<\/b><\/h2>\n

Unique Selling Proposition quan tr\u1ecdng v\u00ec n\u00f3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t v\u1ecb th\u1ebf m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 m\u00f4\u0323t s\u00f4\u0301 b\u0103\u0300ng ch\u01b0\u0301ng\u00a0 cho ca\u0301c l\u01a1\u0323i i\u0301ch na\u0300y (theo\u00a0Hubspot,\u00a0Forbes\u00a0va\u0300\u00a0kh\u1ea3o s\u00e1t do CXL th\u1ef1c hi\u1ec7n):<\/span><\/p>\n

    \n
  • 71% kh\u00e1ch h\u00e0ng th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (USP)<\/span>.<\/span><\/li>\n
  • C\u00e1c c\u00f4ng ty c\u00f3\u00a0Unique Selling Proposition \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng cao h\u01a1n 53%<\/span>.<\/span><\/li>\n
  • 58% m\u1ecdi ng\u01b0\u1eddi tin r\u1eb1ng USP n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac trong qu\u00e1 tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/span>.\u00a0<\/span><\/li>\n
  • 87% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y t\u00edch c\u1ef1c h\u01a1n v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t \u0111i\u00ea\u0309m ba\u0301n ha\u0300ng \u0111\u00f4\u0323c nh\u00e2\u0301t (USP) m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/span>.<\/span><\/li>\n
  • 77% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng. M\u1ed9t USP m\u1ea1nh g\u00f3p ph\u1ea7n \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng nh\u1edb<\/span>.<\/span><\/li>\n<\/ul>\n

    C\u00e1ch t\u1ea1o USP<\/b><\/h2>\n

    T\u1ea1o ra m\u1ed9t\u00a0\u0111i\u00ea\u0309m ba\u0301n ha\u0300ng \u0111\u00f4\u0323c nh\u00e2\u0301t m\u1ea1nh m\u1ebd \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ho\u1eb7c l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i, \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t USP hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

    Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

    \u0110\u1ec3 t\u1ea1o ra m\u1ed9t USP h\u1ea5p d\u1eabn, vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng. Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u \u0111\u1ec3 n\u1eafm b\u1eaft s\u00e2u h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 h\u1ecd quan t\u00e2m v\u00e0 c\u1ea7n nh\u1ea5t. T\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh USP ch\u00ednh x\u00e1c \u0111\u00e1p \u1ee9ng nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t, \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p l\u00fd t\u01b0\u1edfng cho h\u1ecd.<\/span><\/p>\n

    \"C\u00e1ch<\/p>\n

    C\u00e1ch t\u1ea1o USP \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    X\u00e1c \u0111\u1ecbnh USP c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/b><\/h3>\n

    \u0110\u1eb7t c\u00e2u h\u1ecfi: \u201cT\u1ea1i sao s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng?\u201d. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ho\u1eb7c l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch:\u00a0<\/span><\/p>\n

      \n
    • So s\u00e1nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp.<\/span><\/li>\n
    • T\u00ecm hi\u1ec3u c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng,\u2026 \u0111\u1ec3 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t, sau \u0111\u00f3 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u1ea1o n\u00ean USP.<\/span><\/li>\n<\/ul>\n

      M\u1ed9t s\u1ed1 c\u00e1ch x\u00e1c \u0111\u1ecbnh USP kh\u00e1c:<\/b><\/p>\n

      USP d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m<\/b><\/p>\n

        \n
      • S\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o: Th\u1ec3 hi\u1ec7n nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t ho\u1eb7c s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 n\u1ed5i tr\u1ed9i gi\u00fap s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/li>\n
      • Ch\u1ea5t l\u01b0\u1ee3ng: L\u00e0m n\u1ed5i b\u1eadt thi\u1ebft k\u1ebf xu\u1ea5t s\u1eafc, c\u00f4ng d\u1ee5ng th\u1ef1c t\u1ebf ho\u1eb7c c\u00e1c th\u00e0nh ph\u1ea7n mang l\u1ea1i s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/span><\/li>\n
      • T\u00f9y ch\u1ec9nh: Cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u00f9y ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/li>\n
      • Hi\u1ec7u su\u1ea5t: Thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n, nhanh h\u01a1n ho\u1eb7c hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c.<\/span><\/li>\n
      • T\u00ednh b\u1ec1n v\u1eefng: Qu\u1ea3ng b\u00e1 c\u00e1c k\u1ef9 thu\u1eadt ho\u1eb7c s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng t\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n

        USP d\u1ef1a tr\u00ean d\u1ecbch v\u1ee5<\/b><\/p>\n

          \n
        • D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p: D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t t\u1ed1t, kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng v\u00e0 h\u1ed7 tr\u1ee3 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i quan ng\u1ea1i nhanh ch\u00f3ng. Ho\u00e0n\/\u0111\u1ed5i tr\u1ea3 s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng, giao h\u00e0ng nhanh ch\u00f3ng, ph\u1ee5c v\u1ee5 24\/7\u2026<\/span><\/li>\n
        • C\u00e1 nh\u00e2n h\u00f3a: \u0110i\u1ec1u ch\u1ec9nh h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 y\u00eau c\u1ea7u ri\u00eang c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
        • Chuy\u00ean m\u00f4n: Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 cung c\u1ea5p s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n cung c\u1ea5p ki\u1ebfn \u200b\u200bth\u1ee9c, kh\u1ea3 n\u0103ng ho\u1eb7c kinh nghi\u1ec7m c\u1ee5 th\u1ec3 cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

          USP d\u1ef1a tr\u00ean gi\u00e1<\/b><\/p>\n

            \n
          • Gi\u00e1 th\u1ea5p nh\u1ea5t: \u0110\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
          • So s\u00e1nh gi\u00e1: So s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 h\u1eddi nh\u1ea5t v\u1edbi c\u00f9ng m\u1ed9t ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1.<\/span><\/li>\n
          • Ph\u1ea7n th\u01b0\u1edfng v\u00e0 chi\u1ebft kh\u1ea5u: Cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, chi\u1ebft kh\u1ea5u ho\u1eb7c gi\u1ea3i th\u01b0\u1edfng,\u2026 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ghi nh\u1edb v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng h\u01a1n.<\/span><\/li>\n
          • \u0110\u1ecbnh gi\u00e1 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn: Gi\u1ea3m gi\u00e1 cho c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng l\u1edbn.<\/span><\/li>\n<\/ul>\n

            T\u1ea1o USP h\u1ea5p d\u1eabn<\/b><\/h3>\n

            \u0110\u1eb7t m\u00ecnh v\u00e0o t\u00e2m tr\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i cho h\u1ecd. T\u1eeb \u0111\u00f3, t\u1ea1o ra m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch \u0111\u1ec3 t\u00f3m g\u1ecdn USP c\u1ee7a b\u1ea1n. T\u1eadp trung v\u00e0o vi\u1ec7c truy\u1ec1n \u0111\u1ea1t nh\u1eefng l\u1ee3i \u00edch v\u00e0 k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef l\u00f4i cu\u1ed1n, \u0111\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0o trung t\u00e2m v\u00e0 t\u1ea1o n\u00ean s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/p>\n

            Truy\u1ec1n th\u00f4ng USP hi\u1ec7u qu\u1ea3, nh\u1ea5t qu\u00e1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n

            \u0110\u1ea3m b\u1ea3o r\u1eb1ng Unique Selling Proposition ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. USP c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi trang web, t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trong m\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0S\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng ni\u1ec1m tin m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 \u0111\u1eb7c t\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 truy\u1ec1n th\u00f4ng USP hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c c\u00e1ch sau:\u00a0<\/span><\/p>\n

              \n
            • T\u1ea1o m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn xung quanh USP v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o, g\u1ea7n g\u0169i v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\n
            • K\u1ebft h\u1ee3p ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 USP tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
            • S\u1eed d\u1ee5ng hashtags v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 t\u0103ng s\u1ef1 lan truy\u1ec1n v\u00e0 t\u01b0\u01a1ng t\u00e1c. S\u1eed d\u1ee5ng nh\u1eefng y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c nh\u01b0 h\u00ecnh \u1ea3nh v\u00e0 video \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt USP.\u00a0<\/span><\/li>\n
            • S\u1eed d\u1ee5ng l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng \u0111\u1ec3 minh h\u1ecda c\u00e1ch USP t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

              \u0110\u00e1nh gi\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n USP<\/b><\/h3>\n

              Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a USP \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra c\u00e1c \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c kh\u00e1c. Th\u01b0\u1eddng xuy\u00ean thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, t\u1ed5 ch\u1ee9c c\u00e1c kh\u1ea3o s\u00e1t v\u00e0 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t m\u00e0\u00a0Unique Selling Proposition mang l\u1ea1i.<\/span><\/p>\n

              D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin chi ti\u1ebft thu th\u1eadp \u0111\u01b0\u1ee3c, th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn c\u1ea7n thi\u1ebft \u0111\u1ec3\u00a0Unique Selling Proposition v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. T\u1eadn d\u1ee5ng c\u00e1c th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c, v\u00e0 d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ea7n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y v\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. S\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch\u00a0Unique Selling Proposition \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n USP theo h\u01b0\u1edbng \u0111\u00fang.<\/span><\/p>\n

              Th\u1ecb tr\u01b0\u1eddng v\u00e0 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i theo th\u1eddi gian. V\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i thi\u1ec7n\u00a0Unique Selling Proposition \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap USP c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd theo th\u1eddi gian, tr\u1edf th\u00e0nh m\u1ed9t d\u1ea5u \u1ea5n quy\u1ebft \u0111\u1ecbnh trong s\u1ef1 ch\u1ecdn l\u1ef1a c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              USP (Unique Selling Point \u2013 \u0111i\u00ea\u0309m ba\u0301n ha\u0300ng \u0111\u00f4\u0323c nh\u00e2\u0301t) l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay. USP kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng, gi\u00fap doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 USP ngay trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t v\u1ecb th\u1ebf v\u1eefng ch\u1eafc trong th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57511"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=57511"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/57511\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=57511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=57511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=57511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}