{"id":5761,"date":"2023-11-29T18:22:23","date_gmt":"2023-11-29T18:22:23","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5761"},"modified":"2023-11-29T07:03:01","modified_gmt":"2023-11-29T07:03:01","slug":"tong-quan-ve-quan-tri-thuong-hieu-doanh-nghiep-brand-management","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tong-quan-ve-quan-tri-thuong-hieu-doanh-nghiep-brand-management.html","title":{"rendered":"T\u1ed5ng quan v\u1ec1 Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p (Brand Management)"},"content":{"rendered":"

C\u00f3 \u0111\u1ebfn 59% ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua s\u1ef1 tin t\u01b0\u1edfng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/strong><\/em><\/p>\n

B\u00e1o c\u00e1o tr\u00ean cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 vai tr\u00f2 c\u1ee7a Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Management) trong th\u1ebf gi\u1edbi Marketing<\/p>\n

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V\u1edbi m\u1ed7i doanh nghi\u1ec7p, vi\u1ec7c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng v\u00f4 c\u00f9ng quan tr\u1ecdng<\/em><\/figcaption><\/figure>\n<\/div>\n

Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn l\u1ea7m t\u01b0\u1edfng vi\u1ec7c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 khi l\u00e0m qu\u1ea3n tr\u1ecb Marketing, th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110i\u1ec1u n\u00e0y l\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng \u0111\u00fang, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u c\u00f3 vai tr\u00f2 v\u00e0 m\u1ee5c \u0111\u00edch ri\u00eang bi\u1ec7t trong vi\u1ec7c chinh ph\u1ee5c t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0(Brand Management) l\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, PR v\u1edbi m\u1ee5c \u0111\u00edch nh\u1eb1m x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u00e0nh cho doanh nghi\u1ec7p.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng vi\u1ec7c qu\u1ea3n tr\u1ecb \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng ph\u1ea3i \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n

Th\u1ef1c t\u1ebf th\u00ec, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 chu k\u1ef3 s\u1ed1ng nh\u01b0 s\u1ea3n ph\u1ea9m!<\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u00f9 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u c\u0169ng s\u1ebd c\u00f3 l\u00fac t\u1ee5t d\u1ed1c, kh\u00f4ng th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Vi\u1ec7c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 vai tr\u00f2 h\u1ea1n ch\u1ebf nh\u1eefng s\u1ef1 t\u1ee5t d\u1ed1c \u0111\u00f3, \u0111\u1ed3ng th\u1eddi gi\u1eef v\u1eefng v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111ang ng\u00e0y c\u00e0ng c\u1ea1nh tranh.<\/p>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c g\u00ec v\u1edbi Marketing<\/em><\/strong><\/h3>\n

N\u1ebfu Marketing l\u00e0 kh\u00e1i ni\u1ec7m nh\u1eb1m \u0111\u1ec3 ch\u1ec9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng, ti\u1ebfp th\u1ecb t\u1ea1i ch\u1ed7,\u2026 Th\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec nh\u1eefng gi\u00e1 tr\u1ecb \u201cv\u00f4 h\u00ecnh\u201d c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng th\u00eam nh\u1eefng l\u00fd do \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p n\u00e0y so v\u1edbi doanh nghi\u1ec7p kh\u00e1c.<\/p>\n

Vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong doanh nghi\u1ec7p<\/strong><\/em><\/h3>\n

Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea1i sao doanh nghi\u1ec7p l\u1ea1i c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u00f3 l\u00e0 v\u00ec, th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea3m nh\u1eadn m\u1ed9t c\u00e1ch \u201cb\u1ecb \u0111\u1ed9ng\u201d v\u1ec1 doanh nghi\u1ec7p.<\/p>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 ch\u1ea5t x\u00fac t\u00e1c gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u00f3i c\u00e1ch kh\u00e1c, vi\u1ec7c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh b\u1ea1n t\u1ea1o d\u1ef1ng nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00f4 h\u00ecnh, thu h\u00fat kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n khi so v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n

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Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u0103ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n<\/div>\n

Brand Management c\u00f3 vai tr\u00f2 g\u1ed3m:<\/p>\n

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  • Gia t\u0103ng nh\u1eadn th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng (Kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
  • H\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/li>\n
  • Gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng theo th\u1eddi gian m\u00e0 kh\u00f4ng b\u1ecb m\u1eafc v\u00e0o b\u1eaby c\u1ea1nh tranh v\u1ec1 gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i.<\/li>\n
  • Quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp l\u1eabn gi\u00e1n ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li>\n
  • X\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/li>\n<\/ul>\n

    Khi nh\u00ecn v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, b\u1ea1n nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t l\u1eddi h\u1ee9a<\/p>\n

    Jim Mullen<\/cite><\/p><\/blockquote>\n

    Ai \u0111\u1ea3m nh\u1eadn vai tr\u00f2 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong doanh nghi\u1ec7p?<\/strong><\/h2>\n

    V\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb l\u1edbn lao m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i th\u00ec ho\u1ea1t\u00a0\u0111\u1ed9ng n\u00e0y c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch \u0111\u1ea3m nhi\u1ec7m v\u00e0 th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p.<\/p>\n

    Ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi d\u1ed3n h\u1ebft t\u00e2m huy\u1ebft v\u00e0o c\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng doanh nghi\u1ec7p m\u1edbi d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. C\u0169ng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 n\u1ed7 l\u1ef1c v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p m\u1edbi \u0111\u01b0a ra k\u1ebf ho\u1ea1ch v\u00e0 nh\u1eefng ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

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    Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn vai tr\u00f2 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n<\/div>\n

    V\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c giao cho gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u (Brand Director) ho\u1eb7c Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Manager) \u0111\u1ea3m nh\u1eadn.<\/p>\n

    Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u00f3ng vai tr\u00f2 x\u00e2y d\u1ef1ng v\u00e0 ho\u1ea1ch \u0111\u1ecbnh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, ph\u1ed1i h\u1ee3p v\u1edbi CCO (Gi\u00e1m \u0111\u1ed1c kinh doanh), CMO (Gi\u00e1m \u0111\u1ed1c Marketing) \u0111\u1ec3 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng gia t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n

    C\u00f4ng vi\u1ec7c c\u1ee7a Brand Manager l\u00e0 g\u00ec?<\/strong><\/em><\/h3>\n

    M\u1ed9t doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh. M\u00e0 t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng l\u00fac.<\/p>\n

    V\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean r\u1ed3i, m\u1ed7i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kh\u00e1c nhau.<\/p>\n

    Ng\u01b0\u1eddi l\u00e0m qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n tri\u1ec3n khai c\u00e1c c\u00f4ng t\u00e1c nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ecb tr\u01b0\u1eddng, thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    Sau khi \u0111\u00e3 \u0111\u1ee7 nh\u1eefng d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft, Brand Manager s\u1ebd b\u1eaft \u0111\u1ea7u tri\u1ec3n khai ho\u1ea1ch \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u00ecnh \u0111\u1ea3m nh\u1eadn.<\/p>\n

    V\u1ec1 c\u01a1 b\u1ea3n, Brand Manager c\u1ea7n tri\u1ec3n khai nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf, n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0:<\/p>\n

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    • Qu\u1ea3n tr\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng Online, Offline<\/li>\n
    • Qu\u1ea3n tr\u1ecb danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u (d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m, c\u00f4ng ty con,\u2026).<\/li>\n
    • Qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/li>\n
    • Ki\u1ec3m tra, qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
    • Ki\u1ec3m so\u00e1t, qu\u1ea3n l\u00fd gi\u00e1 tr\u1ecb v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

      Qu\u1ea3n tr\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/h4>\n

      H\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ea5y v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 y\u00eau, th\u00edch, gh\u00e9t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      N\u00f3i c\u00e1ch kh\u00e1ch, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u1ea3n tr\u1ecb c\u00e1ch m\u00e0 doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

      H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 Logo, Banner, Billboard,.. m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec thu\u1ed9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c. Do \u0111\u00f3, h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 v\u00e0 tu\u00e2n th\u1ee7 theo m\u1ed9t Brand Guideline c\u1ee5 th\u1ec3.<\/p>\n

      \n
      B\u1ea1n c\u1ea7n t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3<\/em><\/figcaption><\/figure>\n<\/div>\n

      M\u1ed9t s\u1ed1 c\u00e1c c\u00e2u h\u1ecfi ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i h\u1ecfi tr\u01b0\u1edbc khi xu\u1ea5t b\u1ea3n m\u1ed9t \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng ra ngo\u00e0i nh\u01b0:<\/p>\n

        \n
      • H\u00ecnh \u1ea3nh, thi\u1ebft k\u1ebf \u0111\u00e3 tu\u00e2n th\u1ee7 Brand Guideline hay ch\u01b0a?<\/li>\n
      • M\u1ee5c ti\u00eau c\u1ee7a \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng n\u00e0y l\u00e0 g\u00ec? H\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0o?<\/li>\n
      • H\u00ecnh \u1ea3nh s\u1ebd \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean k\u00eanh n\u00e0o? Th\u00f4ng \u0111i\u1ec7p c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng hay kh\u00f4ng?<\/li>\n
      • H\u00ecnh \u1ea3nh c\u1ea7n c\u1ea3i thi\u1ec7n nh\u1eefng \u0111i\u1ec3m n\u00e0o kh\u00f4ng? N\u1ebfu c\u00f3, \u0111\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec3m n\u00e0o?<\/li>\n<\/ul>\n

        Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean s\u1ebd gi\u00fap b\u1ea1n h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c nh\u1eefng r\u1ee7i ro li\u00ean quan \u0111\u1ebfn h\u00ecnh \u1ea3nh g\u00e2y t\u1ed5n h\u1ea1i danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

        Qu\u1ea3n tr\u1ecb danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, c\u00f4ng ty con,\u2026)<\/strong><\/em><\/h4>\n

        Chuy\u00ean \u0111\u1ec1 \u0111\u1ea7u t\u01b0 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty con nh\u1eb1m h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

        Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb danh m\u1ee5c \u0111\u1ea7u t\u01b0 gi\u00fap doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh kinh doanh, ki\u1ec3m so\u00e1t t\u00e0i s\u1ea3n, s\u1ea3n ph\u1ea9m, ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.<\/p>\n

        Chuy\u00ean \u0111\u1ec1 \u0111\u1ea7u t\u01b0 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t s\u1ed1 c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0: Ch\u1ec9 s\u1ed1 ROI, chi ph\u00ed \u0111\u1ea7u t\u01b0 cho ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng Marketing, m\u1ee9c \u0111\u1ea7u t\u01b0 cho nh\u00e3n h\u00e0ng, c\u00f4ng ty con c\u00f3 ph\u00f9 h\u1ee3p ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u1ec1 ra kh\u00f4ng,\u2026<\/p>\n

        Qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/strong><\/em><\/h4>\n

        C\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn v\u1edbi hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd, qu\u00e1 tr\u00ecnh n\u00e0y c\u00f2n gi\u00fap nh\u00e0 Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3 h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

        \u0110\u1ed1i v\u1edbi m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ebfn m\u1ed9t v\u00e0i c\u00e1i ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n sau:<\/p>\n

          \n
        • L\u01b0\u1ee3t ti\u1ebfp c\u1eadn: S\u1ed1 ng\u01b0\u1eddi b\u00e0i vi\u1ebft \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c trong m\u1ed9t ph\u1ea1m vi th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/li>\n
        • L\u01b0\u1ee3t hi\u1ec3n th\u1ecb: S\u1ed1 l\u1ea7n b\u00e0i vi\u1ebft hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
        • L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c: S\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i vi\u1ebft, t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
        • M\u1ed9t s\u1ed1 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c t\u00f9y v\u00e0o m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch nh\u01b0: Video view 3s, Frequency,\u2026<\/li>\n<\/ul>\n

          Ki\u1ec3m tra v\u00e0 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/h4>\n

          T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/p>\n

          N\u1ebfu b\u1ea1n ngh\u0129 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, l\u00e0 v\u0103n ph\u00f2ng, l\u00e0 nh\u00e2n s\u1ef1 c\u1ee7a c\u00f4ng ty? Th\u00ec ch\u00fac m\u1eebng, b\u1ea1n \u0111\u00fang r\u1ed3i \u0111\u1ea5y, nh\u01b0ng \u0111\u00f3 v\u1eabn ch\u01b0a ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3.<\/p>\n

          T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (hay Brand Equity) l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

          N\u00f3i c\u00e1ch kh\u00e1c, t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u bao qu\u00e1t t\u1eeb c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, c\u00f2n ng\u01b0\u1eddi, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (nh\u01b0 Logo, tagline, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, banner, m\u00e0u s\u1eafc,..), cho \u0111\u1ebfn nh\u1eefng t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

          Nh\u1eefng t\u00e0i s\u1ea3n n\u00e0y \u0111\u00f3ng vai tr\u00f2 trong vi\u1ec7c d\u1eabn d\u1eaft v\u00e0 h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi thu h\u00fat v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

          \n
          T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd th\u1eadt t\u1ed1t<\/em><\/figcaption><\/figure>\n<\/div>\n

          Vi\u1ec7c qu\u1ea3n tr\u1ecb nh\u1eefng t\u00e0i s\u1ea3n li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n

          V\u00ed d\u1ee5 nh\u01b0 khi b\u1ea1n kh\u00f4ng ch\u0103m s\u00f3c Fanpage c\u1ee7a m\u00ecnh, hay \u0111\u0103ng t\u1ea3i nh\u1eefng th\u00f4ng tin sai l\u1ec7ch, kh\u00f4ng cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng th\u00ec r\u00f5 r\u00e0ng l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng Follow Fanpage c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 l\u00e2u d\u00e0i r\u1ed3i \u0111\u1ea5y!<\/p>\n

          Ki\u1ec3m so\u00e1t v\u00e0 qu\u1ea3n l\u00fd gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng\u00a0<\/strong><\/em><\/h4>\n

          Hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p chi\u1ebfn th\u1eafng cu\u1ed9c \u0111ua trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

          Ng\u01b0\u1eddi l\u00e0m qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (hay Brand Manager) c\u1ea7n th\u01b0\u1eddng xuy\u00ean nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1, t\u01b0\u01a1ng t\u00e1c c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u1eb1m \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p h\u01a1n cho t\u00ecnh tr\u1ea1ng c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i.<\/p>\n

          Doanh nghi\u1ec7p n\u00e0o c\u1ea7n tri\u1ec3n khai Brand Management?<\/h2>\n

          M\u1ed9t trong 10 ti\u00eau ch\u00ed c\u1ee7a m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng (theo uschamber.com) \u0111\u00f3 l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh, nh\u1ea5t l\u00e0 trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

          V\u00e0 \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u1ec3 x\u1ea3y ra n\u1ebfu doanh nghi\u1ec7p thi\u1ebfu \u0111i chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u!<\/em><\/p>\n

          H\u1ea7u h\u1ebft trong t\u1ea5t c\u1ea3 c\u00e1c m\u00f4 h\u00ecnh kinh doanh v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7n nay, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 ch\u00ednh trong vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 m\u1eb7t doanh thu b\u1ec1n v\u1eefng. B\u00ean c\u1ea1nh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, qu\u1ea3ng c\u00e1o v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n

          Kh\u00f4ng ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u00f2n \u0111\u00f3ng vai tr\u00f2 thi\u1ebft y\u1ebfu trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng hay c\u1ed9ng \u0111\u1ed3ng c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n

          Ch\u00ednh nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p h\u1ea1n ch\u1ebf nh\u1eefng t\u1ed5n th\u1ea5t trong c\u00e1c th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n khi lu\u00f4n c\u00f3 m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

          <\/div>\n

          V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0, doanh nghi\u1ec7p khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n quan t\u00e2m \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o? T\u1ea1i sao l\u1ea1i v\u1eady?<\/p>\n

          C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd ngh\u0129 qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i c\u1ea5u th\u00e0nh t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1, ho\u1ea1t \u0111\u1ed9ng \u201cto l\u1edbn\u201d nh\u01b0ng kh\u00f4ng! M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u1ec1 m\u1eb7t nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o 3 y\u1ebfu t\u1ed1 \u0111\u00f3 l\u00e0:<\/p>\n

            \n
          • Brand Awareness \u2013 Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
          • Brand Equity \u2013 T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
          • Brand Loyalty \u2013 S\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n

            H\u00e3y c\u00f9ng NAVEE t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 3 th\u00e0nh t\u1ed1 c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ngay sau \u0111\u00e2y.<\/p>\n

            3 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/strong><\/h2>\n

            \u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u00ec c\u1ea7n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1.<\/p>\n

            Tuy nhi\u00ean! M\u1ecdi th\u1ee9 kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ebfn v\u1eady.<\/p>\n

            B\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng c\u01b0\u1eddng \u0111\u1ed9\u00a0nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n

            B\u1eaft \u0111\u1ea7u nh\u00e9!<\/p>\n

            \n
            Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Brand Management trong doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n<\/div>\n

            Brand Awareness\/ Brand Recognition<\/em><\/strong><\/h3>\n

            Brand Awareness\/ Brand Recognition ch\u00ednh l\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft\/ nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

            \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 l\u1eddi n\u00f3i, nh\u1eb1m \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111i \u0111\u00fang h\u01b0\u1edbng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p nhanh ch\u00f3ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

            Brand Equity<\/em><\/h3>\n

            Brand Equity nh\u01b0 NAVEE \u0111\u00e3 chia s\u1ebb \u1edf tr\u00ean l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3, gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111em \u0111\u1ebfn cho \u0111\u1ed1 t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

            Brand Equity c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n m\u00e0 h\u1ecd s\u1eb5n \u00e0ng chi tr\u1ea3 \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

            Doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 n\u00e0y trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u0169ng nh\u01b0 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

            Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng nh\u1eb1m g\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng c\u00f3 c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i,<\/p>\n

            Brand Loyalty<\/em><\/h3>\n

            M\u1ed9t \u00fd ki\u1ebfn ch\u1eafc ch\u1eafn s\u1ebd \u0111\u00f3n nh\u1eadn nhi\u1ec1u ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, nh\u01b0ng!<\/p>\n

            B\u1ea1n c\u00f3 bi\u1ebft s\u1ef1 kh\u00e1c nhau gi\u1eefa ng\u01b0\u1eddi d\u00f9ng Android v\u00e0 ng\u01b0\u1eddi d\u00f9ng IOS l\u00e0 g\u00ec kh\u00f4ng?<\/p>\n

            N\u1ebfu b\u1ea1n t\u00ecm \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi d\u00f9ng Iphone, v\u00e0 b\u1ea3o anh \u1ea5y h\u00e3y thay chi\u1ebfn Iphone 8 plus v\u00e0 mua m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i Andoid m\u1edbi, \u1eaft h\u1eb3n anh \u1ea5y s\u1ebd d\u00e0nh cho b\u1ea1n m\u1ed9t b\u00e0i rao g\u1ea3ng b\u1ea5t t\u1eadn v\u1ec1 nh\u1eefng<\/p>\n

            Brand Loyalty l\u00e0 s\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadp trung t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng khi\u1ebfn cho h\u1ecd y\u00eau m\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Khi \u0111\u00e3 c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng ph\u1ea3i ho\u1eb7c h\u1ea1n ch\u1ebf tham gia \u201ccu\u1ed9c \u0111ua\u201d v\u1ec1 gi\u00e1. Th\u1eadm ch\u00ed doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u00f9ng ph\u00e2n kh\u00fac m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u1eabn c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

            Brand Management<\/strong>\u00a0l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean nh\u1eefng gi\u00e1 tr\u1ecb mang t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 b\u1ec1n v\u1eefng. Kh\u00f4ng ch\u1ec9 c\u00f3 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh m\u00e0 vi\u1ec7c qu\u1ea3n tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f2n g\u00f3p ph\u1ea7n thay \u0111\u1ed5i doanh thu c\u1ee7a doanh nghi\u1ec7p theo chi\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c.<\/p>\n

            V\u1eady b\u1ea1n, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u1ea7n l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 c\u1ea3i thi\u1ec7n danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/p>\n

            D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 tips m\u00e0 NAVEE tin r\u1eb1ng s\u1ebd gi\u00fap b\u1ea1n ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng nh\u1ea5t. C\u00f9ng xem nh\u00e9!<\/p>\n

            3 m\u1eb9o gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/strong><\/h2>\n

            B\u00ean c\u1ea1nh vi\u1ec7c\u00a0x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/strong>, doanh nghi\u1ec7p c\u1ea7n c\u00f3 cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1eb1m t\u1ed1i \u01b0u c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

            T\u1ea1o s\u1ef1 \u0111\u1ed3ng nh\u1ea5t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/strong><\/em><\/h3>\n

            T\u00ednh \u201cchuy\u00ean nghi\u1ec7p\u201d c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t th\u00f4ng qua vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

            S\u1ebd th\u1ebf n\u00e0o n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u A tr\u00ean Google l\u00e0 m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c ch\u1ee9ng kho\u00e1n, th\u01b0\u1eddng xuy\u00ean c\u00f3 nh\u1eefng b\u00e0i bi\u1ebft chuy\u00ean s\u00e2u, cung c\u1ea5p ki\u1ebfn th\u1ee9c cho ng\u01b0\u1eddi \u0111\u1ecdc, gi\u1ecdng v\u0103n chuy\u00ean nghi\u1ec7p, g\u00e3y g\u1ecdn?<\/p>\n

            Nh\u01b0ng tr\u00ean Fanpage l\u1ea1i l\u00e0 m\u1ed9t trang chia s\u1ebb nh\u1eefng tin t\u1ee9c mang t\u00ednh gi\u1eadt g\u00e2n, hay chia s\u1ebb nh\u1eefng h\u00ecnh \u1ea3nh h\u00e0i h\u01b0\u1edbc, \u0111u theo xu h\u01b0\u1edbng, gi\u1ecdng v\u0103n x\u1edfi l\u1edfi, b\u00f4ng \u0111\u00f9a?<\/p>\n

            R\u00f5 r\u00e0ng l\u00e0, ngay c\u1ea3 b\u1ea1n c\u0169ng s\u1ebd c\u1ea3m th\u1ea5y c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u00fang kh\u00f4ng?<\/p>\n

            V\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng v\u1eady \u0111\u1ea5y!<\/p>\n

            Vi\u1ec7c \u0111\u1ed3ng b\u1ed9 h\u00ecnh \u1ea3nh v\u00e0 t\u00ednh nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i, an t\u00e2m h\u01a1n khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

            \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0, b\u1ea1n c\u1ea7n \u0111\u1ed3ng nh\u1ea5t v\u1ec1 m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh, tone gi\u1ecdng, slogan, font ch\u1eef,\u2026 tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh. Y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap tr\u00e1nh vi\u1ec7c kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y qu\u00e1 \u201ckh\u00e1c l\u1ea1\u201d d\u1eabn \u0111\u1ebfn r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/p>\n

            Cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua Blog<\/em><\/strong><\/h3>\n

            Blog hay Website l\u00e0 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c chia s\u1ebb nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, nh\u1eefng ki\u1ebfn th\u1ee9c gi\u00e1 tr\u1ecb v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a h\u1ecd.<\/p>\n

            C\u00e2u h\u1ecfi \u0111\u1eb7t ra \u1edf \u0111\u00e2y l\u00e0, l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c th\u00e0nh c\u00f4ng?<\/p>\n

            \u0110\u00f3 l\u00e0 th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c Inbound Marketing.<\/em><\/p>\n

            Inbound Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u\/ doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua vi\u1ec7c cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu \u00edch m\u1ed9t c\u00e1ch mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng theo t\u1eebng chu k\u1ef3 m\u00e0 h\u1ecd \u0111ang \u1edf (Customer Journey)<\/p>\n

            \n
            \"Doanh
            Doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng Blog \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure>\n<\/div>\n

            Th\u00f4ng qua Inbound Marketing, th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u1ecd \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u00e1 nh\u00e2n h\u00f3a h\u01b0\u1edbng \u0111\u1ebfn h\u1ecd.<\/p>\n

            Tuy kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ee9c th\u1eddi nh\u01b0 qu\u1ea3ng c\u00e1o PPC, xong Inbound l\u1ea1i mang \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi m\u1ee5c ti\u00eau t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

            Ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c cung c\u1ea5p \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/h3>\n

            Kh\u00f4ng th\u1ebb ph\u1ee7 nh\u1eadn h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng thay \u0111\u1ed5i v\u00e0 tr\u1edf n\u00ean kh\u00f3 chi\u1ec1u h\u01a1n.<\/p>\n

            Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n qu\u00e1 tin v\u00e0o nh\u1eefng c\u00e2u t\u1eeb b\u00f3ng b\u1ea9y m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00f3i v\u1ec1 h\u1ecd n\u1eefa. Thay v\u00e0o \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng l\u1ea1i c\u00f3 xu h\u01b0\u1edbng tin v\u00e0o nh\u1eefng \u201c\u0111\u00e1nh gi\u00e1\u201d, \u201cnh\u1eadn \u0111\u1ecbnh\u201d mang t\u00ednh chuy\u00ean gia hay c\u00e1 nh\u00e2n.<\/p>\n

            \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do m\u00e0 Influencer Marketing l\u00ean ng\u00f4i trong 2 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y.<\/p>\n

            Vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Influencer, c\u00e1c KOL \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1. Nh\u1eefng g\u01b0\u01a1ng m\u1eb7t n\u00e0y \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u, gi\u1edbi thi\u1ec7u v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

            H\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang \u0111em l\u1ea1i nh\u1eefng hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ebfn g\u1ea7n nhau h\u01a1n.<\/p>\n

            Tuy nhi\u00ean, b\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd khi qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u1eb1ng nh\u1eefng KOL n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang. Do \u0111\u00f3 h\u00e3y c\u00e2n nh\u1eafc k\u1ef9 trong vi\u1ec7c ch\u1ecdn l\u1ef1a c\u00e1c g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang theo \u0111u\u1ed5i.<\/p>\n

            Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng th\u00f4ng tin v\u1ec1 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

            C\u00f3 \u0111\u1ebfn 59% ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua s\u1ef1 tin t\u01b0\u1edfng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. B\u00e1o c\u00e1o tr\u00ean cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 vai tr\u00f2 c\u1ee7a Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Management) trong th\u1ebf gi\u1edbi Marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238,218],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5761"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5761"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5761\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}