{"id":5770,"date":"2023-11-30T05:17:33","date_gmt":"2023-11-30T05:17:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5770"},"modified":"2023-12-21T14:24:21","modified_gmt":"2023-12-21T07:24:21","slug":"thuong-hieu-la-gi-5-yeu-tao-dung-mot-thuong-hieu-manh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuong-hieu-la-gi-5-yeu-tao-dung-mot-thuong-hieu-manh.html","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, 5 y\u1ebfu t\u1ed1 t\u1ea1o d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh"},"content":{"rendered":"

\u0110i qua giai \u0111o\u1ea1n nh\u00e0 nh\u00e0 l\u00e0m digital marketing, ng\u01b0\u1eddi ng\u01b0\u1eddi theo \u0111u\u1ed5i digital marketing, ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi k\u1ef3 m\u00e0 c\u00e1n c\u00e2n gi\u1eefa Branding v\u00e0 Marketing tr\u1edf n\u00ean c\u00e2n b\u1eb1ng h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u00e3 qua r\u1ed3i nh\u1eefng th\u00e1ng ng\u00e0y m\u00e0 c\u1ee5m t\u1eeb \u201cch\u1ea1y qu\u1ea3ng c\u00e1o\u201d tr\u1edf th\u00e0nh l\u1ebd s\u1ed1ng c\u1ee7a m\u1ecdi m\u00f4 h\u00ecnh kinh doanh, nhi\u1ec1u doanh nghi\u1ec7p c\u0169ng kh\u00f4ng c\u00f2n xem chuy\u1ec7n \u0111\u1ed1t ti\u1ec1n v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing l\u00e0 l\u1ebd t\u1ea5t y\u1ebfu n\u1eefa.<\/span><\/p>\n

Thay v\u00e0o \u0111\u00f3, nh\u1eadn th\u1ee9c v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n. H\u00ecnh \u1ea3nh\u00a0th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, uy t\u00edn v\u00e0 hi\u1ec7u qu\u1ea3<\/strong>\u00a0trong m\u1eaft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a h\u00e0ng v\u1ea1n doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

Tuy nhi\u00ean s\u1ef1 chuy\u1ec3n d\u1ecbch \u0111\u1ecbnh h\u01b0\u1edbng qu\u00e1 nhanh \u2013 t\u1eeb ch\u1ea1y \u0111ua \u0111\u1ed1t ti\u1ec1n v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch marketing sang \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n c\u0169ng k\u00e9o theo nhi\u1ec1u h\u1ec7 qu\u1ea3. Kh\u00f4ng \u00edt doanh nghi\u1ec7p non tr\u1ebb kh\u1edfi \u0111\u1ea7u t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u khi ch\u01b0a c\u00f3 \u0111\u1ee7 n\u1ec1n t\u1ea3ng, trong khi nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng l\u1ea1i m\u1eafc sai l\u1ea7m v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. D\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c, th\u1eddi gian l\u1eabn ngu\u1ed3n l\u1ef1c cho nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 t\u1ea7m nh\u00ecn kh\u00f4ng ph\u00f9 h\u1ee3p.<\/span><\/p>\n

B\u1ea3n th\u00e2n V\u0169 c\u00f3 d\u1ecbp ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p trong th\u1eddi gian qua. Tr\u1ea3i d\u00e0i t\u1eeb c\u00e1c doanh nghi\u1ec7p v\u1edbi tu\u1ed5i \u0111\u1eddi non tr\u1ebb v\u1edbi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, \u0111\u1ebfn nh\u1eefng doanh nghi\u1ec7p l\u00e2u n\u0103m v\u1edbi v\u1ecb th\u1ebf v\u1eefng v\u00e0ng c\u00f9ng kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh d\u1ed3i d\u00e0o. Nh\u01b0ng t\u1ef1u trung\u00a0<\/b>l\u1ea1i, h\u1ea7u h\u1ebft trong s\u1ed1 \u0111\u00f3 \u0111\u1ec1u ch\u01b0a c\u00f3 c\u00e1i nh\u00ecn hay quan \u0111i\u1ec3m \u0111\u00fang \u0111\u1eafn v\u1ec1\u00a0kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong>.<\/span><\/p>\n

M\u1ed9t s\u1ed1 cho r\u1eb1ng\u00a0th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean, s\u1ed1 kh\u00e1c th\u00ec \u0111\u00e1nh \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m. Th\u1ef1c t\u1ebf th\u00ec nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m ch\u1ec9 l\u00e0 m\u1ed9t h\u1ea1ng m\u1ee5c v\u00f4 c\u00f9ng nh\u1ecf b\u00e9 trong chu\u1ed7i gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i, ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 nh\u1ecf \u0111\u1ec3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh. C\u00e1 bi\u1ec7t m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 g\u00ec kh\u00f3, b\u1edfi ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf logo \u0111\u1eb9p l\u00e0 xong.<\/span><\/p>\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf v\u1ecb tr\u00ed c\u1ee7a \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed9i ng\u0169 kh\u00f4ng ng\u1eebng chia s\u1ebb ki\u1ebfn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u mi\u1ec5n ph\u00ed.\u00a0<\/span><\/p>\n

B\u1eb1ng tri\u1ebft l\u00fd h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng cao \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng ng\u01b0\u1eddi d\u00e2n, th\u00f4ng qua g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam. \u0110\u1ed9i ng\u0169 c\u1ee7a V\u0169 mu\u1ed1n g\u1eedi \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi b\u00e0i chia s\u1ebb v\u1edbi ch\u1ee7 \u0111\u1ec1: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, 5 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi m\u1ecdi m\u00f4 h\u00ecnh kinh doanh.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? B\u1ea1n c\u00f3 \u0111ang hi\u1ec3u sai v\u1ec1 kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u?<\/b><\/span><\/h2>\n

Sau nhi\u1ec1u cu\u1ed9c th\u1ea3o lu\u1eadn, ph\u00e2n t\u00edch v\u00e0 th\u1eadm ch\u00ed c\u00f3 nh\u1eefng m\u00e2u thu\u1eabn v\u1ec1 c\u00e1ch \u0111\u1ecbnh h\u00ecnh kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed9i ng\u0169 c\u1ee7a V\u0169 \u0111\u00e3 th\u1ed1ng nh\u1ea5t v\u1edbi nhau m\u1ed9t nh\u1eadn \u0111\u1ecbnh r\u1eb1ng,\u00a0th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t v\u1eadt ch\u1ea5t h\u1eefu h\u00ecnh. Ho\u1eb7c n\u00f3i c\u1ee5 th\u1ec3 h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u1ed3n t\u1ea1i d\u01b0\u1edbi d\u1ea1ng v\u1eadt ch\u1ea5t.<\/span><\/p>\n

Tr\u00e1i l\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 kh\u00f4ng ng\u1eebng c\u1ee7ng c\u1ed1 d\u1ef1a tr\u00ean ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ni\u1ec1m tin r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y lu\u00f4n t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, ni\u1ec1m tin r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n kh\u00f4ng ng\u1eebng th\u1ea5u hi\u1ec3u v\u00e0 ra s\u1ee9c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong th\u1ebf gi\u1edbi m\u00e0 ch\u00fang ta \u0111ang s\u1ed1ng, th\u00ec Apple ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3 t\u00e1o, Visa ch\u1ec9 l\u00e0 t\u1ea5m gi\u1ea5y th\u00f4ng h\u00e0nh \u0111\u01b0a b\u1ea1n \u0111i kh\u1eafp th\u1ebf gi\u1edbi, c\u00f2n Christian Dior m\u00e3i m\u00e3i ch\u1ec9 l\u00e0 t\u00ean khai sinh c\u1ee7a m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf l\u1eebng danh.<\/span><\/p>\n

N\u1ebfu\u00a0th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0kh\u00f4ng t\u1ed3n t\u1ea1i song song v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f4ng c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 tin t\u01b0\u1edfng r\u1eb1ng s\u1ed1 ti\u1ec1n m\u00ecnh chi ra \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang ch\u1ed7. Ho\u1eb7c ni\u1ec1m tin m\u00ecnh trao tr\u1ecdn cho doanh nghi\u1ec7p n\u00e0y li\u1ec7u c\u00f3 \u0111\u00fang \u0111\u1eafn hay kh\u00f4ng, khi \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1ecb th\u1ebf ch\u1ed7 b\u1edfi nh\u1eefng m\u1ee5c ti\u00eau v\u1ec1 n\u0103ng su\u1ea5t hay l\u1ee3i nhu\u1eadn t\u1ea7m th\u01b0\u1eddng.<\/span><\/p>\n

T\u1eeb n\u1ec1n t\u1ea3ng c\u1ee7a ni\u1ec1m tin, quan \u0111i\u1ec3m v\u00e0 th\u00f3i quen chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ea7n chuy\u1ec3n th\u00e0nh nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c. T\u1eeb ch\u1ed7 ni\u1ec1m tin ch\u1ec9 xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 ti\u00eau d\u00f9ng c\u1ee7a b\u1ea3n th\u00e2n, m\u1ed7i kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft s\u1ebd d\u1ea7n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh. S\u1eb5n s\u00e0ng \u201cbu\u00f4n chuy\u1ec7n\u201d, qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed v\u00e0 t\u00edch c\u1ef1c l\u00f4i k\u00e9o b\u1ea5t c\u1ee9 ai xung quanh \u0111\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u00ecnh.<\/span><\/p>\n

V\u0103n ho\u00e1 Ph\u1eadt Gi\u00e1o v\u1eabn lu\u00f4n truy\u1ec1n \u0111\u1ea1t m\u1ed9t lu\u1eadn \u0111i\u1ec3m cho r\u1eb1ng: \u201cB\u1ea3n th\u00e2n m\u00ecnh kh\u00f4ng l\u00e0 g\u00ec th\u00ec m\u00ecnh m\u1edbi c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh t\u1ea5t c\u1ea3.\u201d Khi b\u1ea1n \u0111\u1eb7t c\u00e2u h\u1ecfi cho kh\u00e1i ni\u1ec7m\u00a0th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>\u00a0c\u0169ng v\u1eady, b\u1ea3n th\u00e2n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng l\u00e0 g\u00ec th\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec.<\/span><\/p>\n

Kh\u00f4ng d\u1eebng l\u1ea1i trong gi\u1edbi h\u1ea1n c\u1ee7a t\u00ean g\u1ecdi, nh\u00e3n hi\u1ec7u hay ti\u00eau c\u1ef1c h\u01a1n n\u1eefa l\u00e0 m\u1ed9t thi\u1ebft k\u1ebf logo, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec \u0111\u1ee7 s\u1ee9c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n

Khi nghe n\u00f3i m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng su\u1ed1t ng\u00e0y m\u1eb7c \u00e1o c\u1ed5 l\u1ecd m\u00e0u \u0111en \u0111i qua \u0111i l\u1ea1i, ch\u1eb3ng ng\u1ea1i ng\u1ea7n s\u1eed d\u1ee5ng th\u1ee9 ng\u00f4n ng\u1eef m\u00e0 b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c tr\u00ean b\u1ee5c thuy\u1ebft tr\u00ecnh. B\u1ea1n bi\u1ebft ch\u1eafc r\u1eb1ng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u00f3 kh\u00f4ng ai kh\u00e1c ngo\u00e0i huy\u1ec1n tho\u1ea1i Steve Jobs c\u1ee7a Apple.<\/span><\/p>\n

Khi ai \u0111\u00f3 h\u1ecfi b\u1ea1n v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n tr\u1edf th\u00e0nh \u0111\u1ea7u t\u00e0u, s\u1eb5n s\u00e0ng ti\u00ean phong cho m\u1ecdi cu\u1ed9c c\u00e1ch m\u1ea1ng v\u1ec1 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t.\u00a0Th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0s\u1eb5n s\u00e0ng gi\u1ea3i tho\u00e1t cho ng\u01b0\u1eddi ph\u1ee5 n\u1eef kh\u1ecfi chi\u1ebfc \u00e1o corset ngh\u1eb9t th\u1edf, \u0111\u1eadp tan d\u01b0 lu\u1eadn cho r\u1eb1ng trang ph\u1ee5c m\u00e0u \u0111en ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi h\u1ea7u hay nh\u1eefng d\u1ecbp tang l\u1ec5, th\u00ec b\u1ea1n nh\u1eadn ra ngay r\u1eb1ng \u0111\u00f3 ch\u00ednh l\u00e0 Chanel.<\/span><\/p>\n

Nh\u01b0 b\u1ea1n th\u1ea5y \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. Ch\u1ec9 c\u1ea7n n\u00f3 \u0111\u1ee7 s\u1ee9c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn hi\u1ec3u bi\u1ebft, t\u00e2m l\u00fd hay nh\u1eadn th\u1ee9c c\u1ee7a b\u1ea1n th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Th\u1eadm ch\u00ed th\u01b0\u01a1ng hi\u1ec7u c\u00f2n \u0111\u1ebfn t\u1eeb m\u1ed9t giai \u0111i\u1ec7u b\u1eaft tai nh\u01b0 ti\u1ebfng nh\u1ea1c chu\u00f4ng c\u1ee7a iPhone, hay m\u00f9i h\u01b0\u01a1ng kh\u00f4ng l\u1eabn v\u00e0o \u0111\u00e2u \u0111\u01b0\u1ee3c nh\u01b0 c\u1ee7a Chanel No.5 ch\u1eb3ng h\u1ea1n.<\/span><\/p>\n

V\u00ec t\u1ea5t c\u1ea3 nh\u1eefng ph\u00e2n t\u00edch v\u00e0 b\u1eb1ng ch\u1ee9ng th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 tr\u00ean, V\u0169 tin t\u01b0\u1edfng l\u00e0 \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u00fang ta ho\u00e0n to\u00e0n thay \u0111\u1ed5i quan \u0111i\u1ec3m v\u00e0 c\u00e1ch nh\u00ecn nh\u1eadn v\u1ec1 kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. Khi b\u1ea5t c\u1ee9 ai \u0111\u1eb7t c\u00e2u h\u1ecfi \u201cth\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\u201d, b\u1ea1n c\u00f3 th\u1ec3 m\u1ea1nh d\u1ea1n v\u00e0 t\u1ef1 tin tr\u1ea3 l\u1eddi r\u1eb1ng:\u00a0<\/span>Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

 <\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/b><\/span><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0l\u00e0 nh\u1eadn th\u1ee9c, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng n\u1ebfu ch\u1ec9 to\u00e0n t\u1ea1o ra nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c. L\u1ea5y v\u00ed d\u1ee5 c\u1ee7a nh\u1eefng qu\u00e1n \u0103n \u201cb\u00fan m\u1eafng ch\u00e1o ch\u1eedi\u201d, n\u01a1i kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn v\u00e0o \u0103n ngh\u0129a l\u00e0 \u0111ang ch\u1ea5p nh\u1eadn h\u1ea1 th\u1ea5p quy\u1ec1n l\u1ee3i c\u1ee7a m\u00ecnh, th\u1eadm ch\u00ed c\u00f2n ph\u1ea3i n\u00e2ng cao n\u0103ng l\u1ef1c ch\u1ecbu \u0111\u1ef1ng ch\u1ec9 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ed9t b\u1eefa \u0103n ngon. T\u1ea5t nhi\u00ean, \u201cngon\u201d so v\u1edbi hi\u1ec3u bi\u1ebft \u1ea9m th\u1ef1c v\u00e0 kh\u1ea9u v\u1ecb c\u00e1 nh\u00e2n ch\u1ee9 ch\u01b0a ch\u1eafc l\u00e0 ngon so v\u1edbi m\u1eb7t b\u1eb1ng chung.<\/span><\/p>\n

Mang \u0111\u1ebfn m\u1ed9t b\u1eefa \u0103n ngon mi\u1ec7ng, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng duy nh\u1ea5t m\u00e0 m\u1ed7i h\u00e0ng qu\u00e1n ph\u1ea3i theo \u0111u\u1ed5i. Nh\u01b0ng th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 l\u1eddi \u0103n ti\u1ebfng n\u00f3i \u0111\u1ec3 l\u00e0m v\u1eeba l\u00f2ng (ho\u1eb7c ph\u1eadt \u00fd) th\u1ef1c kh\u00e1ch l\u1ea1i l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn.<\/span><\/p>\n

 <\/p>\n

M\u1ed7i h\u00e0ng qu\u00e1n hay ti\u1ec7m \u0103n u\u1ed1ng \u0111\u1ec1u c\u00f3 quy\u1ec1n nh\u01b0 nhau trong vi\u1ec7c ch\u1ecdn l\u1ef1a l\u1eddi n\u00f3i, t\u00e1c phong c\u0169ng nh\u01b0 th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Nh\u01b0ng kh\u00f4ng \u00edt h\u00e0ng qu\u00e1n v\u00ec \u0111\u1ec3 n\u1ed5i ti\u1ebfng, v\u00ec mu\u1ed1n thu h\u00fat s\u1ef1 quan t\u00e2m hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec3 tho\u1ea3 m\u00e3n c\u00e1i t\u00f4i c\u1ee7a b\u1ea3n th\u00e2n, \u0111ang s\u1eb5n s\u00e0ng ch\u00ec chi\u1ebft v\u00e0 n\u1eb7ng l\u1eddi v\u1edbi nh\u1eefng ng\u01b0\u1eddi mang l\u1ea1i ngu\u1ed3n thu ch\u00ednh cho m\u00ecnh.<\/span><\/p>\n

Nh\u1eefng \u0111\u1ed9ng th\u00e1i n\u00e0y t\u1ea5t nhi\u00ean s\u1ebd ch\u1ec9 t\u1ea1o ra nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u00e0 \u0111\u00e3 l\u00e0 nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c th\u00ec c\u0169ng ch\u1eb3ng t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 t\u1ed1t, \u0111\u1ee7 uy t\u00edn v\u00e0 duy tr\u00ec n\u0103ng l\u1ef1c c\u1ea1nh tranh. C\u00f3 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m d\u1ec5 th\u1ea5y \u1edf nh\u1eefng \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d n\u00e0y, \u0111\u00f3 l\u00e0 h\u1ecd kh\u00f4ng ngay l\u1eadp t\u1ee9c s\u1ee5p \u0111\u1ed5, nh\u01b0ng c\u0169ng \u0111\u00e3 l\u00e2u r\u1ed3i kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n th\u00eam.\u00a0<\/span><\/p>\n

D\u1ec5 \u0111\u1ebfn d\u1ec5 \u0111i, \u0111\u00f3 l\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng m\u00e0 ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng s\u1ebd d\u00e0nh cho nh\u1eefng m\u00f4 h\u00ecnh kinh doanh ti\u00eau c\u1ef1c. V\u1eady ph\u1ea3i l\u00e0m sao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/span><\/p>\n

Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m t\u00ednh<\/b><\/span><\/h3>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng\u00a0nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0t\u00edch c\u1ef1c c\u1ea7n c\u00f3 c\u1ea3 hai nh\u00f3m y\u1ebfu t\u1ed1, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn th\u1ee9c c\u1ea3m t\u00ednh v\u00e0 y\u1ebfu t\u1ed1 nh\u1eadn th\u1ee9c l\u00fd t\u00ednh. Trong \u0111\u00f3 nh\u1eadn th\u1ee9c c\u1ea3m t\u00ednh l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb th\u01b0\u01a1ng hi\u1ec7u chinh ph\u1ee5c b\u1edfi h\u00ecnh th\u1ee9c hay c\u1ea3m nh\u1eadn b\u00ean ngo\u00e0i, b\u1eb1ng c\u00e1ch \u0111o\u00e1n tr\u00fang v\u00e0 t\u1ea5n c\u00f4ng v\u00e0o c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng.<\/span><\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i c\u1ea3m x\u00fac l\u00fd t\u00ednh l\u00e0 khi kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 s\u1edf h\u1eefu, tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u00f4ng t\u00e2m nh\u1ea5t d\u00e0nh cho s\u1ea3n ph\u1ea9m. Kh\u00f4ng b\u1ecb c\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac chi ph\u1ed1i, c\u0169ng kh\u00f4ng d\u1ec5 b\u1ecb \u0111\u00e1nh l\u1eeba n\u1ebfu b\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i m\u1ed9t \u0111\u1ed9i ng\u0169 quan t\u00e2m v\u00e0 \u0111\u1ea7u t\u01b0 cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

V\u1eeba tr\u1edf l\u1ea1i h\u1ed9i nh\u1eadp v\u1edbi n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi trong ch\u01b0a \u0111\u1ea7y n\u1eeda th\u1ebf k\u1ef7, c\u00f9ng v\u1edbi t\u01b0 duy c\u00e0o b\u1eb1ng b\u00e1m r\u1ec5 t\u1eeb nh\u1eefng ng\u00e0y chi\u1ebfn tranh gian kh\u00f3, kh\u00f4ng d\u1ec5 \u0111\u1ec3 nhi\u1ec1u th\u1ebf h\u1ec7 doanh nh\u00e2n Vi\u1ec7t Nam tho\u00e1t ra kh\u1ecfi t\u01b0 duy con bu\u00f4n trong chuy\u1ec7n l\u00e0m \u0103n. T\u01b0 duy n\u00e0y h\u01b0\u1edbng nhi\u1ec1u t\u1ea7ng l\u1edbp l\u00e3nh \u0111\u1ea1o c\u00f4ng ty theo \u0111u\u1ed5i doanh thu, l\u1ee3i nhu\u1eadn c\u00f9ng nh\u1eefng con s\u1ed1 b\u00e1o c\u00e1o c\u00f3 ph\u1ea7n v\u00f4 tri. Thay v\u00ec m\u1ea1nh d\u1ea1n \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh, t\u00e0i s\u1ea3n v\u00e0 c\u1ea3 di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Ch\u00ednh b\u1edfi quan \u0111i\u1ec3m chi ti\u1ec1n \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, gi\u00e1 tr\u1ecb v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t s\u1ef1 m\u1ea5t m\u00e1t v\u1ec1 ti\u1ec1n c\u1ee7a. Nhi\u1ec1u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u00e3 ch\u1ecdn \u0111i t\u1eaft b\u1eb1ng con \u0111\u01b0\u1eddng c\u1ee7a nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m t\u00ednh. Chinh ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o m\u1eadt ng\u1ecdt, b\u1eb1ng nh\u1eefng l\u1eddi h\u1ee9a vi\u1ec5n v\u00f4ng v\u1ed1n kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c l\u1eabn ngu\u1ed3n l\u1ef1c \u0111\u1ed9i ng\u0169.<\/span><\/p>\n

Th\u1ef1c t\u1ebf th\u00ec nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh l\u00e0m n\u00ean nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng h\u1ec1 x\u1ea5u x\u00ed, c\u00e1i sai n\u1eb1m \u1edf m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a nhi\u1ec1u \u0111\u1ed9i ng\u0169 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh tr\u00ean to\u00e0n c\u1ea7u v\u1eabn \u0111ang k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n gi\u1eefa nh\u1eadn th\u1ee9c c\u1ea3m t\u00ednh v\u1edbi nh\u1eadn th\u1ee9c l\u00fd t\u00ednh, gi\u1eefa nh\u1eefng t\u00ednh n\u0103ng v\u00e0 \u0111\u1ed9 tin c\u1eady v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u1edbi nh\u1eefng c\u00e2u kh\u1ea9u hi\u1ec7u \u0111\u1ea7y s\u1ee9c n\u1eb7ng \u1edf tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 r\u1eb1ng \u201cc\u00f3 bao gi\u1edd th\u1ea5y nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn l\u00e0m qu\u1ea3ng c\u00e1o \u0111\u00e2u.\u201d Th\u00ec \u0111\u00e1ng ti\u1ebfc \u0111\u00f3 l\u00e0 b\u1edfi c\u00f3 hai l\u00fd do, m\u1ed9t l\u00e0 b\u1ea1n kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, hai v\u1eabn l\u00e0 b\u1ea1n kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0ng \u0111\u01b0\u1ee3c nh\u1eafc l\u1ea1i l\u1ea7n n\u1eefa.<\/span><\/p>\n

C\u00f2n trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n ho\u00e0n to\u00e0n d\u00e0nh s\u1ef1 tin t\u01b0\u1edfng cho c\u1ea3 hai nh\u00f3m y\u1ebfu t\u1ed1, ngay ph\u00eda d\u01b0\u1edbi l\u00e0 \u0111\u00e1p \u00e1n \u0111\u1ec3 b\u1ea1n hi\u1ec3u r\u1eb1ng v\u00ec sao ph\u1ed1i h\u1ee3p h\u00e0i ho\u00e0 gi\u1eefa c\u1ea3m t\u00ednh v\u00e0 l\u00fd t\u00ednh s\u1ebd mang l\u1ea1i nh\u1eefng hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c.<\/span><\/p>\n

Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00fd t\u00ednh<\/b><\/span><\/h3>\n

C\u00f3 th\u1ec3 so s\u00e1nh nh\u00f3m y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh v\u1edbi nh\u00f3m y\u1ebfu t\u1ed1 l\u00fd t\u00ednh gi\u1ed1ng nh\u01b0 hai ng\u01b0\u1eddi \u0111ang y\u00eau. Nh\u1eadn th\u1ee9c c\u1ea3m t\u00ednh l\u00e0 khi hai ng\u01b0\u1eddi \u0111\u1ebfn v\u1edbi nhau b\u1eb1ng v\u1ebb b\u1ec1 ngo\u00e0i, b\u1eb1ng nh\u1eefng l\u1eddi y\u00eau th\u01b0\u01a1ng nh\u01b0 \u0111ang r\u00f3t m\u1eadt v\u00e0o tai. Ng\u01b0\u1ee3c l\u1ea1i nh\u1eadn th\u1ee9c l\u00fd t\u00ednh l\u00e0 nh\u1eefng chuy\u1ebfn \u0111i ch\u01a1i xa c\u00f9ng nhau, ho\u1eb7c nh\u1eefng l\u1ea7n c\u1ea1nh nhau v\u1edbi nh\u1eefng h\u00e0nh \u0111\u1ed9ng ri\u00eang t\u01b0 m\u00e0 V\u0169 kh\u00f4ng ti\u1ec7n \u0111\u1ec1 c\u1eadp trong khu\u00f4n kh\u1ed5 b\u00e0i vi\u1ebft.<\/span><\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fac b\u1ea3n ch\u1ea5t v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a hai con ng\u01b0\u1eddi nh\u01b0 \u0111\u01b0\u1ee3c soi chi\u1ebfu m\u1ea1nh m\u1ebd h\u01a1n. T\u1eebng khuy\u1ebft \u0111i\u1ec3m v\u00e0 t\u1eadt x\u1ea5u c\u0169ng \u0111\u01b0\u1ee3c hi\u1ec3n hi\u1ec7n r\u00f5 r\u00e0ng ch\u1ee9 kh\u00f4ng h\u1ec1 gi\u1ea5u di\u1ebfm. C\u0169ng gi\u1ed1ng nh\u01b0 khi b\u1ea1n ch\u1ecdn s\u1edf h\u1eefu m\u1ed9t s\u1ea3n ph\u1ea9m, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m mang l\u1ea1i sau th\u1eddi gian \u0111\u1ee7 l\u00e2u \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m v\u00e0 tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n

CEO \u0111\u01b0\u01a1ng nhi\u1ec7m c\u1ee7a Apple l\u00e0 Tim Cook\u00a0t\u1eebng c\u00f3 nh\u1eadn \u0111\u1ecbnh<\/span>\u00a0nh\u01b0 sau:<\/span><\/p>\n

\n

M\u1ed9t s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb s\u1ebd khi\u1ebfn ng\u01b0\u1eddi mua h\u00e0ng vui v\u1ebb h\u01a1n \u1edf qu\u1ea7y t\u00ednh ti\u1ec1n, nh\u01b0ng khi h\u1ecd mang s\u1ea3n ph\u1ea9m v\u1ec1 nh\u00e0 th\u00ec ni\u1ec1m vui \u0111\u00f3 c\u0169ng nhanh ch\u00f3ng bi\u1ebfn m\u1ea5t.<\/span><\/p>\n<\/blockquote>\n

\u0110\u00e2y ch\u00ednh l\u00e0 c\u00e2u n\u00f3i \u0111\u1ea1i di\u1ec7n cho t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u00f3m nh\u1eadn th\u1ee9c l\u00fd t\u00ednh. T\u1eeb Steve Jobs cho \u0111\u1ebfn Tim Cook, hai v\u1ecb CEO c\u1ee7a T\u00e1o Khuy\u1ebft \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh b\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o di\u1ec5n bi\u1ebfn \u1edf sau l\u01b0ng qu\u1ea7y t\u00ednh ti\u1ec1n. Nh\u01b0ng nh\u1eefng di\u1ec5n bi\u1ebfn t\u00edch c\u1ef1c \u0111\u00f3 \u0111\u1ec1u \u0111\u1ebfn t\u1eeb s\u1ef1 ph\u1ed1i h\u1ee3p nhu\u1ea7n nhuy\u1ec5n gi\u1eefa nh\u1eadn th\u1ee9c c\u1ea3m t\u00ednh v\u00e0 l\u00fd t\u00ednh.<\/span><\/p>\n

Apple kh\u00f4ng \u0111i tr\u00ean d\u00e2y nh\u01b0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea1y Android, m\u00e0 h\u1ecd t\u1ef1 t\u1ea1o ra c\u1ea3 thi\u1ebft b\u1ecb ph\u1ea7n c\u1ee9ng l\u1eabn s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m c\u1ee7a ri\u00eang m\u00ecnh. H\u1ec7 \u0111i\u1ec1u h\u00e0nh c\u1ee7a Apple l\u00e0 m\u1ed9t h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u0111\u00f3ng, n\u00f3 th\u1eadm ch\u00ed kh\u00f4ng \u0111\u01b0\u1ee3c m\u1edf kho\u00e1 k\u1ec3 c\u1ea3 khi FBI g\u1eedi l\u1eddi \u0111\u1ec1 ngh\u1ecb nh\u1eb1m ph\u1ee5c v\u1ee5 c\u00f4ng t\u00e1c \u0111i\u1ec1u tra. Tim Cook bi\u1ebft r\u1eb1ng nh\u00fan nh\u01b0\u1eddng tr\u01b0\u1edbc c\u00e1c c\u01a1 quan h\u00e0nh ph\u00e1p ch\u00ednh l\u00e0 \u0111ang t\u1ea1o ra ti\u1ec1n l\u1ec7 x\u1ea5u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u1ec1 sau.<\/span><\/p>\n

Nh\u00ecn sang th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00e1c v\u1ed1n \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 Apple c\u1ee7a th\u1ebf gi\u1edbi xe, Tesla d\u01b0\u1edbi quy\u1ec1n qu\u1ea3n l\u00fd c\u1ee7a t\u1ef7 ph\u00fa Elon Musk b\u1ea3n ch\u1ea5t \u0111\u00fang l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xe. Nh\u01b0ng l\u1ea1i kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng v\u1edbi b\u1ea5t c\u1ee9 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xe n\u00e0o kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng, th\u1eadm ch\u00ed nh\u1eefng chi\u1ebfc xe Tesla s\u1ea3n xu\u1ea5t c\u0169ng kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi xe \u0111i\u1ec7n.<\/span><\/p>\n

Thay v\u00ec l\u00e1i m\u1ed9t chi\u1ebfc m\u00e1y t\u00ednh \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n tinh g\u1ecdn r\u1ed3i \u0111\u1eb7t l\u00ean h\u1ec7 th\u1ed1ng b\u00e1nh xe, c\u1ea3m nh\u1eadn l\u00e1i xe \u0111i\u1ec7n Tesla gi\u1ed1ng v\u1edbi vi\u1ec7c b\u1ea1n \u0111ang l\u00e1i m\u1ed9t h\u1ec7 th\u1ed1ng nhi\u1ec1u chi\u1ebfc m\u00e1y t\u00ednh.<\/span><\/p>\n

N\u1ebfu n\u00f3i \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u01a1i nh\u1eefng chi\u1ebfc xe thu\u1ea7n \u0111i\u1ec7n g\u00f3p m\u1eb7t \u2013 thu\u1ea7n \u0111i\u1ec7n c\u1ea3 v\u1ec1 n\u0103ng l\u01b0\u1ee3ng s\u1eed d\u1ee5ng l\u1eabn k\u1ef9 thu\u1eadt v\u1eadn h\u00e0nh, th\u00ec r\u00f5 r\u00e0ng Tesla v\u1eabn \u0111ang \u201cm\u1ed9t m\u00ecnh m\u1ed9t ng\u1ef1a\u201d m\u00e0 kh\u00f4ng h\u1ec1 c\u00f3 \u0111\u1ed1i th\u1ee7. \u00cdt nh\u1ea5t l\u00e0 cho \u0111\u1ebfn khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0 BMW, Audi hay Mercedes Benz ch\u1ea5p nh\u1eadn chia tay v\u0129nh vi\u1ec5n v\u1edbi n\u0103ng l\u01b0\u1ee3ng ho\u00e1 th\u1ea1ch.<\/span><\/p>\n

V\u1eady th\u00ec y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh \u0111\u00f3ng vai tr\u00f2 g\u00ec trong\u00a0chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0c\u1ee7a Apple, Tesla c\u00f9ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u danh ti\u1ebfng kh\u00e1c c\u1ee7a th\u1ebf gi\u1edbi. Kh\u00e1c v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 m\u00e3i ch\u1ea1y theo doanh thu, l\u1ee3i nhu\u1eadn \u0111\u1ec3 r\u1ed3i t\u1eadp trung to\u00e0n l\u1ef1c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh. Th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 gi\u1eefa c\u1ea3m t\u00ednh v\u1edbi l\u00fd t\u00ednh \u0111\u1ec1u l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u1eef \u0111\u00fang l\u1eddi h\u1ee9a, n\u00f3i \u0111\u01b0\u1ee3c l\u00e0m \u0111\u01b0\u1ee3c v\u00e0 b\u00e1m s\u00e1t v\u0103n ho\u00e1 c\u0169ng nh\u01b0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Apple t\u1eebng t\u1ea1o ra c\u01a1n s\u1ed1t cho gi\u1edbi c\u00f4ng ngh\u1ec7 b\u1eb1ng c\u00e2u slogan \u201cThink Different \u2013 H\u00e3y ngh\u0129 kh\u00e1c \u0111i\u201d, v\u00e0 th\u1eadt s\u1ef1 l\u00e0 ch\u00ednh Apple c\u0169ng \u0111\u00e3 ngh\u0129 kh\u00e1c th\u1eadt. H\u1ecd t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t, \u0111\u1ed9i ng\u0169 c\u1ee7a h\u1ecd c\u00f3 t\u01b0 duy kh\u00e1c bi\u1ec7t v\u00e0 c\u1ea3 kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a Apple c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u201ckh\u00e1c bi\u1ec7t.\u201d<\/span><\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb T\u00e1o Khuy\u1ebft kh\u00f4ng ch\u1ec9 n\u1ed5i ti\u1ebfng v\u1ec1 \u0111\u1ed9 b\u1ea3o m\u1eadt, m\u00e0 c\u00f2n t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng khi mang \u0111\u1ebfn m\u1ed9t giao di\u1ec7n d\u1ec5 d\u00f9ng, m\u1ed9t h\u1ec7 \u0111i\u1ec1u h\u00e0nh m\u01b0\u1ee3t m\u00e0 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi t\u00ednh kh\u00e9p k\u00edn. Ch\u01b0a d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, ch\u00ednh nh\u1eefng chi\u1ebfn thu\u1eadt trong vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng ch\u1ea5p nh\u1eadn \u1edf l\u1ea1i v\u1edbi h\u1ec7 sinh th\u00e1i, m\u1eb7c cho b\u00ean ngo\u00e0i c\u00f3 kh\u00f4ng \u00edt c\u00e1c s\u1ea3n ph\u1ea9m s\u1edf h\u1eefu thi\u1ebft k\u1ebf l\u1eabn c\u00f4ng n\u0103ng v\u01b0\u1ee3t tr\u1ed9i c\u0169ng l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng \u0111i\u1ec3n h\u00ecnh c\u1ee7a nh\u00e0 Apple.<\/span><\/p>\n

\"Tesla<\/p>\n

Showroom Tesla t\u1ea1i Paris, Ph\u00e1p, (\u1ea3nh: Shutterstock)<\/p>\n<\/div>\n

C\u00f2n \u0111\u1ed1i v\u1edbi Tesla, h\u1ecd tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh l\u00e0 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a th\u1ebf gi\u1edbi sang n\u0103ng l\u01b0\u1ee3ng b\u1ec1n v\u1eefng. Tesla kh\u00f4ng \u0111\u1ec3 m\u1edf ho\u00e0n to\u00e0n c\u00e1c \u201cc\u00f4ng th\u1ee9c\u201d c\u1ee7a h\u1ecd v\u1ec1 k\u1ef9 thu\u1eadt hay c\u00f4ng ngh\u1ec7, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc M\u1ef9 c\u0169ng kh\u00f4ng keo ki\u1ec7t v\u00e0 \u00edch k\u1ef7 \u0111\u1ebfn m\u1ee9c gi\u1eef ch\u00fang l\u1ea1i l\u00e0m c\u1ee7a ri\u00eang nh\u01b0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh.\u00a0<\/span><\/p>\n

Tesla s\u1eb5n s\u00e0ng b\u1eaft tay v\u00e0 chia s\u1ebb c\u00f4ng ngh\u1ec7 v\u1edbi b\u1ea5t c\u1ee9 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xe n\u00e0o kh\u00e1c, mi\u1ec5n \u0111\u1ed1i t\u00e1c ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng gi\u1ed1ng nh\u01b0 Tesla. Song h\u00e0nh c\u00f9ng Tesla \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i n\u0103ng l\u01b0\u1ee3ng c\u1ee7a th\u1ebf gi\u1edbi di\u1ec5n ra nhanh h\u01a1n.<\/span><\/p>\n

Theo Interbrand, Tesla l\u00e0 th\u01b0\u01a1ng hi\u1ec7u xe\u00a0c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t\u00a0<\/span>th\u1ebf gi\u1edbi trong \u2013 \u0111\u1ea1t m\u1ed1c 184% so v\u1edbi giai \u0111o\u1ea1n m\u1ed9t n\u0103m v\u1ec1 tr\u01b0\u1edbc. \u0110\u1ed3ng th\u1eddi c\u00f2n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb t\u0103ng nhanh nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u, leo m\u1ed9t l\u1ea7n l\u00ean 24 b\u1eadc \u1edf tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/span><\/p>\n

V\u1ec1 ph\u00eda Apple, h\u1ecd ng\u00e0y c\u00e0ng ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng su\u1ed1t v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea7m nh\u00ecn xa tr\u00f4ng r\u1ed9ng c\u1ee7a b\u1ea3n th\u00e2n CEO Tim Cook. Nhi\u1ec1u n\u0103m \u0111\u1ea5u tranh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i Apple t\u1eeb m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7, kinh doanh s\u1ea3n ph\u1ea9m t\u1eeb ph\u1ea7n c\u1ee9ng \u0111\u1ebfn ph\u1ea7n m\u1ec1m sang tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng nh\u1eefng qu\u1ea3 ng\u1ecdt \u0111\u1ea7u ti\u00ean c\u0169ng \u0111\u00e3 t\u00ecm \u0111\u1ebfn, khi theo Brand Finance gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a Apple r\u01a1i v\u00e0o kho\u1ea3ng 355,1 t\u1ef7 \u0111\u00f4. Gi\u00fap h\u1ecd tr\u1edf th\u00e0nh\u00a0th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t<\/span>\u00a0th\u1ebf gi\u1edbi, b\u1ecf xa \u0111\u1ebfn h\u01a1n 5 t\u1ef7 \u0111\u00f4 so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u x\u1ebfp ngay ph\u00eda sau.<\/span><\/p>\n

Apple c\u0169ng d\u1ea7n ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c th\u1ef1c l\u1ef1c v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5. S\u1eafp t\u1edbi, T\u00e1o Khuy\u1ebft chu\u1ea9n b\u1ecb \u0111\u01b0a v\u00e0o tri\u1ec3n khai c\u1ea3 d\u1ecbch v\u1ee5 cho thu\u00ea iPhone v\u00e0 iPad. \u0110\u00f3 l\u00e0 n\u01b0\u1edbc \u0111i \u0111\u1ea7y kh\u00f4n ngoan c\u1ee7a \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 Hoa K\u1ef3, b\u1edfi r\u1ed3i \u0111\u00e2y ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m Apple n\u00f3i chung v\u00e0 c\u00e1c iFan tr\u00ean to\u00e0n c\u1ea7u n\u00f3i ri\u00eang s\u1ebd c\u00e0ng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n \u2013 n\u1ebfu mu\u1ed1n \u201cr\u00fat ch\u00e2n\u201d ra kh\u1ecfi h\u1ec7 sinh th\u00e1i nh\u00e0 T\u00e1o \u0111\u1ec3 chuy\u1ec3n sang tr\u1ea3i nghi\u1ec7m, s\u1edf h\u1eefu nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c \u0111\u1ebfn t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

5 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/b><\/span><\/h2>\n

\u1ede ph\u1ea7n tr\u00ean khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e2u h\u1ecfi r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, ch\u00fang ta \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u00e1n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nh\u1eadn th\u1ee9c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb nh\u1eefng nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1ee3c l\u1ea1i. B\u1edfi nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c kh\u00f4ng gi\u00fap b\u1ea1n chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a to\u00e0n b\u1ed9 ho\u1eb7c \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u00e0ng kh\u00f4ng th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n gi\u1eef ch\u00e2n h\u1ecd \u1edf l\u1ea1i.<\/span><\/p>\n

M\u00e0 m\u1ed9t khi \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nh\u1eadn th\u1ee9c, th\u00ec r\u00f5 r\u00e0ng r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec. Mi\u1ec5n l\u00e0 n\u00f3 \u0111\u1ee7 s\u1ee9c t\u1ea5n c\u00f4ng v\u00e0 chinh ph\u1ee5c nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Ngay sau \u0111\u00e2y, V\u0169 mu\u1ed1n chia s\u1ebb \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n 5 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/span><\/p>\n

T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t c\u00e1i t\u00ean, nh\u01b0ng c\u00e1i t\u00ean ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn tr\u01b0\u1edbc khi \u0111i v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. T\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 l\u00e0m n\u00ean t\u00ean tu\u1ed5i, m\u00e0 th\u00f4ng qua \u0111\u00f3 c\u00f2n th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t v\u0103n ho\u00e1 l\u1eabn t\u00ednh c\u00e1ch \u0111\u1eb7c th\u00f9 c\u1ee7a m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh c\u00e1ch d\u1ec5 g\u1ea7n, vui v\u1ebb v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u1ebb tu\u1ed5i th\u00ec\u00a0t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0c\u0169ng ph\u1ea3i th\u1ec3 hi\u1ec7n m\u1ed9t ph\u1ea7n hay to\u00e0n b\u1ed9 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u00e0i ch\u00ednh, b\u1ea5t \u0111\u1ed9ng s\u1ea3n hay m\u00f4 h\u00ecnh \u0111\u1ea7u t\u01b0 h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 tu\u1ed5i \u0111\u1eddi l\u1eabn v\u1ed1n s\u1ed1ng d\u00e0y d\u1eb7n, ch\u1eafc ch\u1eafn t\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng ch\u1ee9 kh\u00f4ng th\u1ec3 qua loa hay \u0111i theo xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi n\u00e0o \u0111\u00f3.<\/span><\/p>\n

T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0mu\u1ed1n t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u th\u00ec ph\u1ea3i d\u1ec5 \u0111\u1ecdc, d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 ph\u00e1t \u00e2m. C\u1ea7n h\u1ea1n ch\u1ebf m\u1ed9t c\u00e1i t\u00ean c\u00f3 qu\u00e1 nhi\u1ec1u \u00e2m ti\u1ebft, tr\u1eeb tr\u01b0\u1eddng h\u1ee3p b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i t\u00ean \u0111\u1eb7c bi\u1ec7t \u1ea5n t\u01b0\u1ee3ng \u2013 nh\u01b0 Wall Street Journal hay Southwest Airlines ch\u1eb3ng h\u1ea1n.<\/span><\/p>\n

C\u00f2n l\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ec1u s\u1edf h\u1eefu nh\u1eefng c\u00e1i t\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 ph\u00e1t \u00e2m. Th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ph\u00e1t \u00e2m gi\u1ed1ng nhau b\u1eb1ng nhi\u1ec1u ng\u00f4n ng\u1eef kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 Pepsi, Visa, Tesla, Zara,\u2026<\/span><\/p>\n

B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng n\u1ed1i g\u00f3t t\u00ean th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u00e0\u00a0thi\u1ebft k\u1ebf logo, nh\u01b0ng khoan \u0111\u00e3 b\u1edfi v\u00ec ch\u00fang ta c\u00f2n ph\u1ea3i nh\u1eafc \u0111\u1ebfn b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. Nhi\u1ec1u l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 ch\u1ee7 m\u00f4 h\u00ecnh kinh doanh lu\u00f4n \u0111\u1ec1 cao t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u hay thi\u1ebft k\u1ebf logo, m\u00e0 qu\u00ean m\u1ea5t r\u1eb1ng n\u1ec1n t\u1ea3ng t\u1ea1o ra nh\u1eefng th\u00e0nh qu\u1ea3 qua tr\u1ecdng \u0111\u00f3 l\u1ea1i ch\u00ednh l\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Kh\u00f4ng \u00edt c\u00e1c \u0111\u1ed9i ng\u0169 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, cung c\u1ea5p d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a th\u1eadt s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c l\u1eabn t\u00e2m huy\u1ebft v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. B\u1ecf qua c\u00f4ng \u0111o\u1ea1n t\u1ea1o d\u1ef1ng b\u1ea3n s\u1eafc \u0111\u1ec3 b\u1eaft tay ngay v\u00e0o thi\u1ebft k\u1ebf logo, h\u00ecnh \u1ea3nh v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n.<\/span><\/p>\n

Khi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng, th\u00ec v\u0103n ho\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f2n l\u00e0 con s\u1ed1 kh\u00f4ng tr\u00f2n tr\u0129nh. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c cam k\u1ebft, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh, th\u1eadm ch\u00ed \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng v\u1eabn c\u00f2n r\u1ea5t m\u00f4ng lung. T\u1ea5t c\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0m gi\u1ea3m s\u00fat hi\u1ec7u qu\u1ea3 c\u1ee7a thi\u1ebft k\u1ebf logo, thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n l\u00e0m suy gi\u1ea3m n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a b\u1ea3n th\u00e2n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng h\u1ea1ng m\u1ee5c c\u01a1 b\u1ea3n nh\u01b0 sau: t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u, s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u, l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u, t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u\u2026V\u1edbi m\u1ed7i h\u1ea1ng m\u1ee5c l\u00e0 m\u1ed9t \u0111\u1ea1i di\u1ec7n quan tr\u1ecdng cho th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 m\u1eb7t ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh v\u00e0 h\u1ec7 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u1eabn lu\u00f4n theo \u0111u\u1ed5i t\u1eebng ng\u00e0y.<\/span><\/p>\n

Logo th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

Logo l\u00e0 t\u00edn hi\u1ec7u nh\u1eadn di\u1ec7n quan tr\u1ecdng trong m\u1ed7i s\u1ea3n ph\u1ea9m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh v\u00e0 thay m\u1eb7t l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p truy\u1ec1n \u0111\u1ea1t t\u00ednh c\u00e1ch, v\u0103n ho\u00e1 c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Thi\u1ebft k\u1ebf logo\u00a0l\u00e0 b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 nh\u01b0 \u0111\u00e3 n\u00f3i, logo th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd b\u1edfi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. Th\u1eadm ch\u00ed c\u0169ng gi\u1ed1ng nh\u01b0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng th\u1ee9c thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u c\u00f2n \u0111\u00f2i h\u1ecfi s\u1ef1 th\u1ea5u hi\u1ec3u c\u1ee7a \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf v\u1edbi \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p. Nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp lu\u00f4n hi\u1ec3u \u0111\u00fang nh\u1ea5t v\u1ec1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, nh\u01b0ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i v\u00e0 \u1ee9ng d\u1ee5ng b\u1ea3n s\u1eafc v\u00e0o trong thi\u1ebft k\u1ebf logo l\u1ea1i l\u00e0 c\u00e2u chuy\u1ec7n kh\u00e1c.<\/span><\/p>\n

B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

\"B\u1ed9<\/p>\n

B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 bao g\u1ed3m thi\u1ebft k\u1ebf logo v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m nh\u1eadn di\u1ec7n, \u0111\u00e2y c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed3ng th\u1eddi truy\u1ec1n th\u00f4ng chu\u1ed7i gi\u00e1 tr\u1ecb \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

M\u1ed7i ng\u01b0\u1eddi c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng ngh\u00ecn th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o h\u1eb1ng ng\u00e0y, nh\u1ea9m ra th\u00ec c\u00f3 ch\u01b0a \u0111\u1ebfn 7 gi\u00e2y \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m hay \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng trong \u0111\u1ea7u ng\u01b0\u1eddi xem. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00fac n\u00e0y \u0111\u00f3ng vai tr\u00f2 \u0111\u1ea3m b\u1ea3o, duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, hi\u1ec7u qu\u1ea3 \u0111\u1ebfn h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngo\u00e0i kia.<\/span><\/p>\n

C\u00f3 h\u01a1n 10 n\u0103m nghi\u00ean c\u1ee9u v\u1ec1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00e1c thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n, Millward Brown \u2013\u00a0Founder c\u1ee7a agency thi\u1ebft k\u1ebf Kantar<\/span>\u00a0\u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: \u201cB\u1ed9 nh\u1eadn di\u1ec7n ch\u1ee9a nhi\u1ec1u \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb mang l\u1ea1i s\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u00ean \u0111\u1ebfn 126%, trong khi nh\u1eefng thi\u1ebft k\u1ebf b\u1ecf qua \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ch\u1ec9 c\u00e1n m\u1ed1c 27%. \u0110\u00f3 l\u00e0 l\u00ed do v\u00ec sao ch\u00fang t\u00f4i ph\u1ea3i ph\u00e2n bi\u1ec7t r\u1eb1ng \u0111\u00e2u l\u00e0 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, v\u00e0 \u0111\u00e2u l\u00e0 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng th\u1eadt s\u1ef1.\u201d<\/span><\/p>\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh ho\u00e0nh tr\u00e1ng, m\u1ed9t b\u1ed9 \u1ea5n ph\u1ea9m chi ti\u1ebft v\u00e0 tr\u00e0n ng\u1eadp c\u00e1c \u0111\u01b0\u1eddng n\u00e9t n\u1ed5i b\u1eadt. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 l\u00e0 ch\u1ec9 c\u1ea7n th\u00f4ng qua m\u1ed9t c\u00e2u ch\u1eef, m\u1ed9t l\u1eddi n\u00f3i ng\u1eafn g\u1ecdn hay m\u1ed9t ho\u1ea1 ti\u1ebft \u0111\u01a1n gi\u1ea3n nh\u01b0ng ph\u00e1 c\u00e1ch m\u00e0 v\u1eabn gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lan to\u1ea3 th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi c\u1ea7n. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c \u0111\u1ed9i ng\u0169 m\u00e0 v\u1eabn chinh ph\u1ee5c \u0111\u01b0\u1ee3c th\u1ecb gi\u00e1c, c\u1ea3m x\u00fac l\u1eabn ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h3>\n

Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u1ea3n quy ho\u1ea1ch c\u00e1ch t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, khi h\u01b0\u1edbng t\u1edbi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111a ng\u00e0nh trong t\u01b0\u01a1ng lai. Kh\u00f4ng ph\u1ea3i ch\u1ec9 c\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, s\u1eb5n c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng m\u1edbi c\u1ea7n thi\u1ebft x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac. B\u1ea5t c\u1ee9 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ecf n\u00e0o c\u0169ng \u0111\u1ec1u ph\u1ea3i s\u1eb5n s\u00e0ng, chu\u1ea9n b\u1ecb v\u00e0 l\u00ean ph\u01b0\u01a1ng \u00e1n t\u1ea1o d\u1ef1ng ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u t\u1eeb tr\u01b0\u1edbc.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n, m\u00e0 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Ki\u1ebfn tr\u00fac h\u01b0\u1edbng d\u1eabn v\u00e0 quy \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ecdn l\u1ea5y th\u01b0\u01a1ng hi\u1ec7u m\u1eb9, qu\u1ea3n l\u00fd nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u con v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft gi\u1eefa ch\u00fang \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/span><\/p>\n

B\u1ea3n th\u00e2n th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c khi \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t v\u1ecb th\u1ebf nh\u1ea5t \u0111\u1ecbnh c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3m t\u1ea3i, h\u1ea1n ch\u1ebf \u0111\u1ebfn t\u1ed1i \u0111a nh\u1eefng r\u1ee7i ro gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. Khi th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c ho\u1eb7c m\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con d\u00ednh ph\u1ea3i r\u1eafc r\u1ed1i, th\u00ec \u00edt nh\u1ea5t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u1ea1i c\u00f3 li\u00ean quan c\u0169ng ph\u1ea7n n\u00e0o tr\u00e1nh b\u1ecb li\u00ean lu\u1ef5.\u00a0<\/span><\/p>\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u00f2n gi\u00fap b\u1ea3n th\u00e2n doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. V\u00ec nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd kh\u00e1c v\u1edbi t\u1ea7m nh\u00ecn, \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u, n\u00ean c\u1ea7n c\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con s\u1eafm vai tr\u00f2 th\u0103m d\u00f2 th\u1ecb tr\u01b0\u1eddng hay th\u1eadm ch\u00ed tr\u1ef1c ti\u1ebfp chi\u1ebfm l\u0129nh th\u00eam th\u1ecb ph\u1ea7n.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0con c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng li\u00ean \u0111\u1edbi \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c ho\u1eb7c kh\u00f4ng, tu\u1ef3 v\u00e0o vai tr\u00f2 m\u00e0 \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o mu\u1ed1n \u201cgiao\u201d cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c v\u00e0 th\u01b0\u01a1ng hi\u1ec7u con c\u0169ng xu\u1ea5t hi\u1ec7n c\u00f9ng l\u00fac, truy\u1ec1n th\u00f4ng \u0111\u1ed3ng th\u1eddi v\u00e0 b\u1ed5 tr\u1ee3 gi\u00e1 tr\u1ecb l\u1eabn nhau.<\/span><\/p>\n

L\u1ea5y v\u00ed d\u1ee5 c\u1ee7a t\u1eadp \u0111o\u00e0n P&G, v\u1ed1n l\u00e0 m\u1ed9t c\u00f4ng ty n\u1ed5i ti\u1ebfng t\u1eeb vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh cao c\u1ea5p, h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 \u0111i\u1ec1u ki\u1ec7n t\u00e0i ch\u00ednh v\u00e0 n\u0103ng l\u1ef1c ti\u00eau d\u00f9ng nh\u1ea5t \u0111\u1ecbnh. Nh\u1eadn th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u Tide l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng tham v\u1ecdng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh, P&G \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ed9t gi\u1eb7t\/n\u01b0\u1edbc gi\u1eb7t l\u1ea5y t\u00ean g\u1ecdi l\u00e0 Ariel.<\/span><\/p>\n

Ariel l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n so v\u1edbi Tide. Th\u1eadm ch\u00ed P&G c\u00f2n ch\u1ee7 \u0111\u00edch t\u1ea1o ra \u201ccu\u1ed9c chi\u1ebfn ng\u1ea7m\u201d c\u1ee7a hai s\u1ea3n ph\u1ea9m n\u00e0y, tr\u00ean k\u1ec7 h\u00e0ng si\u00eau th\u1ecb l\u1eabn c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch k\u00edch c\u1ea7u v\u00e0 c\u1ea3i thi\u1ec7n doanh s\u1ed1 c\u00f9ng l\u00fac c\u1ee7a c\u1ea3 hai.<\/span><\/p>\n

M\u1ed9t s\u1ed1 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay g\u1ed3m c\u00f3:<\/span><\/p>\n

    \n
  • Ki\u1ebfn tr\u00fac Branded House<\/span><\/li>\n
  • Ki\u1ebfn tr\u00fac House of Brand<\/span><\/li>\n
  • Ki\u1ebfn tr\u00fac Endorsed<\/span><\/li>\n
  • Ki\u1ebfn tr\u00fac Hybrid.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    \u0110i qua giai \u0111o\u1ea1n nh\u00e0 nh\u00e0 l\u00e0m digital marketing, ng\u01b0\u1eddi ng\u01b0\u1eddi theo \u0111u\u1ed5i digital marketing, ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi k\u1ef3 m\u00e0 c\u00e1n c\u00e2n gi\u1eefa Branding v\u00e0 Marketing tr\u1edf n\u00ean c\u00e2n b\u1eb1ng h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u00e3 qua r\u1ed3i nh\u1eefng th\u00e1ng ng\u00e0y m\u00e0 c\u1ee5m t\u1eeb \u201cch\u1ea1y qu\u1ea3ng c\u00e1o\u201d tr\u1edf th\u00e0nh l\u1ebd s\u1ed1ng c\u1ee7a m\u1ecdi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5770"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5770"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5770\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}