{"id":5776,"date":"2023-11-29T17:07:27","date_gmt":"2023-11-29T17:07:27","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5776"},"modified":"2023-12-15T00:27:42","modified_gmt":"2023-12-15T00:27:42","slug":"top-5-cong-viec-cac-nha-quan-tri-thuong-hieu-can-lam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-5-cong-viec-cac-nha-quan-tri-thuong-hieu-can-lam.html","title":{"rendered":"Top 5 c\u00f4ng vi\u1ec7c c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u00e0m"},"content":{"rendered":"<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u1eady c\u00f4ng vi\u1ec7c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1c c\u00f4ng vi\u1ec7c m\u00e0 ph\u00f2ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0m:<\/p>\n<h3>1. Qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c, ti\u1ebfp x\u00fac v\u00e0 nh\u00ecn th\u1ea5y \u0111\u1ea7u ti\u00ean v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u00f3 th\u1ec3 xem l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 qu\u1ea3n tr\u1ecb c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng ty th\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng qua m\u1ed9t s\u1ed1 k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 digital Marketing, billboard, poster,\u2026 c\u00f9ng v\u1edbi \u0111\u00f3 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f2n s\u1eed d\u1ee5ng c\u1ea3 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3n tr\u1ecb t\u1ed1t \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra m\u1ed9t s\u1ed1 c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tu\u00e2n theo \u0111\u00fang c\u00e1c quy t\u1eafc trong guideline \u0111\u1eb7t ra?<\/li>\n<li aria-level=\"1\">H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li aria-level=\"1\">M\u1ee5c ti\u00eau ph\u00e2n b\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh \u0111ang trong tr\u1ea1ng th\u00e1i nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li aria-level=\"1\">C\u00f3 nh\u1eefng ph\u1ea3n h\u1ed3i g\u00ec c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n? Gi\u1ea3i ph\u00e1p nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nh\u01b0: b\u1ea3ng kh\u1ea3o s\u00e1t t\u1ea1i c\u1eeda h\u00e0ng, t\u1ea1o kh\u1ea3o s\u00e1t tr\u00ean gi\u1ea5y hay tr\u00ean m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng.<\/p>\n<h3>2. Ki\u1ec3m tra danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n r\u1eb1ng, c\u00e1c danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi vai tr\u00f2 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb, marketer d\u1ec5 d\u00e0ng qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u con, s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c t\u1ea1o ra c\u00e1c danh gi\u00fap doanh nghi\u1ec7p \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c ki\u1ec3m tra c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch, chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u xem danh m\u1ee5c c\u1ee7a m\u00ecnh \u0111\u00e3 c\u00f3 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft sau \u0111\u00e2y ch\u01b0a:<\/p>\n<ul>\n<li aria-level=\"1\">Chi ph\u00ed \u0111\u1ea7u t\u01b0 cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 bao nhi\u00eau?<\/li>\n<li aria-level=\"1\">Ch\u1ec9 s\u1ed1 ROI l\u00e0 bao nhi\u00eau theo c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i?<\/li>\n<li aria-level=\"1\">Ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0 l\u00e0 bao nhi\u00eau? M\u1ee9c \u0111\u1ea7u t\u01b0 hi\u1ec7n t\u1ea1i \u0111\u00e3 v\u01b0\u1ee3t ra kh\u1ecfi ng\u00e2n s\u00e1ch ch\u01b0a? C\u00f3 bi\u1ec7n ph\u00e1p n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft kh\u00f4ng?<\/li>\n<\/ul>\n<p>T\u00f9y v\u00e0o t\u00ecnh h\u00ecnh v\u00e0 m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 linh ho\u1ea1t thay \u0111\u1ed5i ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch nh\u01b0 m\u1edf r\u1ed9ng th\u00eam danh m\u1ee5c \u0111\u1ea7u t\u01b0 b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng th\u00eam c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con, t\u00ean s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5,.. hay t\u00e1i c\u1ea5u tr\u00fac to\u00e0n b\u1ed9 danh m\u1ee5c.<\/p>\n<h3>3. Qu\u1ea3n l\u00fd ti\u1ebfn tr\u00ecnh v\u00e0 \u0111o l\u01b0\u1eddng t\u00ednh hi\u1ec7u qu\u1ea3<\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Qu\u00e1 tr\u00ecnh n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch n\u1eb1m trong b\u1ea3n k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. K\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ph\u00e9p \u0111o n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p th\u1ea5y \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i c\u0169ng nh\u01b0 \u0111\u1ed9 lan t\u1ecfa c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 r\u1ed9ng hay kh\u00f4ng v\u00e0 nh\u1eefng ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng chi\u1ebfn d\u1ecbch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng: M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, ch\u1ea5t l\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng Brand Activation<\/li>\n<li aria-level=\"1\">M\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn: S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn, ph\u1ea7n tr\u0103m t\u01b0\u01a1ng t\u00e1c, s\u1ed1 l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c l\u1eabn ti\u00eau c\u1ef1c<\/li>\n<li aria-level=\"1\">M\u1ee5c ti\u00eau kinh doanh: Doanh s\u1ed1\/ s\u1ea3n l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi th\u1ecb tr\u01b0\u1eddng, T\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong to\u00e0n ng\u00e0nh<\/li>\n<\/ul>\n<h3>4. Qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>\u0110\u1ea7u ti\u00ean, ch\u00fang ta s\u1ebd c\u00f9ng nhau l\u00e0m r\u00f5 kh\u00e1i ni\u1ec7m t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m v\u00e0 ghi nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec nh\u1eefng y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>5. Qu\u1ea3n l\u00fd gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>Tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1edbi r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng m\u1eafc v\u00e0o c\u00e1c b\u1eaby c\u1ee7a \u0111\u1ed1i th\u1ee7, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u1ea1nh tranh v\u1ec1 gi\u00e1. V\u00ec v\u1eady b\u1ea1n c\u1ea7n ph\u1ea3i th\u1eadt t\u1ec9nh t\u00e1o v\u00e0 xem x\u00e9t th\u1eadt k\u1ef9 v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua m\u1ed9t s\u1ed1 c\u00e1ch nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">N\u1eafm b\u1eaft nh\u1eefng ph\u1ea3n h\u1ed3i v\u00e0 \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i th\u1ee7<\/li>\n<li aria-level=\"1\">Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra xem doanh nghi\u1ec7p c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra hay kh\u00f4ng?<\/li>\n<li aria-level=\"1\">B\u1ea3o \u0111\u1ea3m l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c xu th\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/li>\n<li aria-level=\"1\">Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p>T\u1ea5t c\u1ea3 ngu\u1ed3n tin ph\u00eda tr\u00ean r\u1ea5t c\u1ea7n thi\u1ebft cho b\u1ea1n \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, v\u00ec v\u1eady, b\u1ea1n n\u00ean t\u1ed5ng h\u1ee3p th\u00f4ng tin chi ti\u1ebft nh\u1ea5t c\u00f3 th\u1ec3. Ngo\u00e0i ra b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00e1nh nh\u1eefng c\u1ea1m b\u1eaby, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eaby gi\u1ea3m gi\u00e1 \u0111\u1ec3 tr\u00e1nh \u0111\u01b0a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1ee5t d\u1ed1c v\u00e0 m\u1ea5t l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2>V. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1eeb c\u1ed1t l\u00f5i<\/h2>\n<p>Vi\u1ec7c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Khi \u0111\u00f3, nh\u00e0 qu\u1ea3n tr\u1ecb s\u1ebd tham gia v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n t\u00ednh c\u00e1ch, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 h\u01b0\u1edbng \u0111i, t\u1eeb \u0111\u00f3 duy tr\u00ec v\u00e0 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin ng\u1eafn g\u1ecdn v\u1ec1 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Hi v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c nhau c\u01a1 b\u1ea3n gi\u1eefa c\u00f4ng vi\u1ec7c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3n tr\u1ecb marketing c\u0169ng nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng c\u01a1 b\u1ea3n trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y c\u00f9ng v\u1edbi b\u1ed9 ph\u1eadn Marketing c\u1ee7a m\u00ecnh th\u00e0nh l\u1eadp m\u1ed9t nh\u00f3m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng ng\u1eebng n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00f4i n\u00e0o! Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u1eady c\u00f4ng vi\u1ec7c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1c c\u00f4ng vi\u1ec7c m\u00e0 ph\u00f2ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0m: 1. Qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5776"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5776"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5776\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}