{"id":5781,"date":"2023-11-29T20:54:30","date_gmt":"2023-11-29T20:54:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5781"},"modified":"2023-11-29T11:40:49","modified_gmt":"2023-11-29T11:40:49","slug":"10-quan-niem-sai-lam-pho-bien-ve-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/10-quan-niem-sai-lam-pho-bien-ve-thuong-hieu.html","title":{"rendered":"10 Quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n

N\u00e9t nh\u01b0 Sony, b\u1ec1n nh\u01b0 Honda hay t\u1ed1t nh\u01b0 Nokia. Ng\u00e0y nay,\u00a0<\/span>kh\u00f4ng ch\u1ec9 m\u1ed9t m\u00ecnh Sony n\u00e9t, xe m\u00e1y b\u00e2y gi\u1edd kh\u00f4ng ch\u1ec9 Honda m\u1edbi b\u1ec1n v\u00e0 \u0111i\u1ec7n tho\u1ea1i t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u1ed1t nh\u01b0 Nokia tr\u1edf l\u00ean.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean quan tr\u1ecdng. Nh\u01b0ng kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u \u0111\u00fang.<\/p>\n

Qua nhi\u1ec1u n\u0103m t\u01b0 v\u1ea5n v\u00e0 hu\u1ea5n luy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi vi\u1ebft \u0111\u00fac k\u1ebft kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 sau.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t k\u00fd \u1ee9c c\u00f3 li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t m\u1ed9t c\u00e1i t\u00ean v\u1edbi m\u1ed9t (ho\u1eb7c m\u1ed9t v\u00e0i) t\u00ean kh\u00e1c \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p><\/blockquote>\n

\"khai<\/p>\n

Nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Th\u1ef1c t\u1ebf ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi, ng\u01b0\u1eddi vi\u1ebft nh\u1eadn th\u1ea5y v\u1eabn t\u1ed3n t\u1ea1i nhi\u1ec1u c\u00e1ch hi\u1ec3u kh\u00f4ng \u0111\u00fang v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Khi \u0111\u00e3 hi\u1ec3u kh\u00f4ng \u0111\u00fang, kh\u00f3 m\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t \u0111\u01b0\u1ee3c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 quan ni\u1ec7m sai l\u1ea7m kh\u00e1 ph\u1ed5 bi\u1ebfn khi ng\u01b0\u1eddi ta ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n

Hi\u1ec3u l\u1ea7m 1: Nhi\u1ec1u ti\u1ec1n m\u1edbi l\u00e0m \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Nhi\u1ec1u ti\u1ec1n d\u0129 nhi\u00ean l\u00e0m g\u00ec c\u0169ng d\u1ec5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady. \u0110a s\u1ed1 doanh nghi\u1ec7p kh\u00f4ng nhi\u1ec1u ti\u1ec1n, th\u1eadm ch\u00ed r\u1ea5t \u00edt ti\u1ec1n.
\nT\u1ea1i sao trong s\u1ed1 h\u00e0ng ch\u1ee5c ng\u00e0n start-up h\u1ebbo t\u00e0i ch\u00ednh ch\u1ec9 c\u00f3 m\u1ed9t \u00edt th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i. V\u1edbi th\u1ebf gi\u1edbi online kh\u00f4ng bi\u00ean gi\u1edbi hi\u1ec7n nay c\u01a1 h\u1ed9i lu\u00f4n m\u1edf r\u1ed9ng cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ngh\u00e8o ti\u1ec1n nh\u01b0ng gi\u00e0u \u00fd t\u01b0\u1edfng.<\/p>\n

Hi\u1ec3u l\u1ea7m 2: Ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t \u0111\u1ed3ng ngh\u0129a v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/h3>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh th\u01b0\u1eddng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t. Ng\u01b0\u1ee3c l\u1ea1i th\u00ec ch\u01b0a ch\u1eafc. \u0110\u1ea5y l\u00e0 ch\u01b0a n\u00f3i kh\u00e1i ni\u1ec7m \u201cch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t\u201d \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 r\u1ea5t kh\u00f3 ph\u00e2n bi\u1ec7t, r\u1ea5t chi l\u00e0 m\u01a1 h\u1ed3. B\u1ea1n th\u1eed u\u1ed1ng m\u1ed9t c\u1ed1c espresso c\u1ee7a Starbucks, Coffee Bean v\u00e0 Gloria Jean \u0111i. C\u00e1i n\u00e0o ngon h\u01a1n? C\u00f3 l\u1ebd c\u1ea3m nh\u1eadn ngon hay kh\u00f4ng l\u00e0 t\u1eeb c\u00e1i t\u00ean mang l\u1ea1i thay v\u00ec t\u1eeb n\u01b0\u1edbc c\u00e0 ph\u00ea. 3 t\u00ean tu\u1ed5i n\u00e0y th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u1eaft ti\u1ec1n h\u01a1n ch\u00fang ta \u0111\u00e3 bi\u1ebft: ch\u1ec9 c\u00f3 Starbucks n\u1eb1m trong top 100 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eaft gi\u00e1 nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

Hi\u1ec3u l\u1ea7m 3: Kinh doanh nh\u1ecf l\u1ebb kh\u00f4ng c\u1ea7n l\u00e0m th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

Khu chung c\u01b0 t\u00f4i \u1edf l\u00e2u nay c\u00f3 m\u1ed9t d\u00e3y kho\u1ea3ng 5-6 qu\u00e1n c\u00e0 ph\u00ea c\u00f3c. G\u1ea7n \u0111\u00e2y m\u1ed9t qu\u00e1n c\u00f3c l\u1ea1 m\u1eaft m\u1edbi ra \u0111\u1eddi. B\u00e0n gh\u1ebf g\u1ed7 \u0111\u1ed3ng b\u1ed9 thay cho gh\u1ebf nh\u1ef1a. \u0110\u00e8n m\u00e0u s\u1eafc v\u00e0ng d\u1ecbu kh\u00f4ng xanh \u0111\u1ecf lo\u00e8 lo\u1eb9t. C\u00e0 ph\u00ea ch\u1eb3ng ngon h\u01a1n nh\u01b0ng kh\u00e1ch \u0111\u00f4ng h\u01a1n c\u00e1c qu\u00e1n c\u0169. Khi s\u1ed1 \u0111\u00f4ng l\u00e0m lu\u00f4m nhu\u00f4m. C\u01a1 h\u1ed9i l\u00e0m th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n cho m\u1ed9t c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb l\u00e0m t\u1eed t\u1ebf h\u01a1n. L\u00e0m th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i nh\u1eefng g\u00ec to t\u00e1t. N\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c chi ti\u1ebft nh\u1ecf \u0111\u1ed1i th\u1ee7 l\u00e0m ch\u01b0a t\u1ed1t. Kinh doanh to hay nh\u1ecf c\u0169ng \u0111\u1ec1u c\u1ea7n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. M\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng.<\/p>\n

Hi\u1ec3u l\u1ea7m 4: B\u00e1n h\u00e0ng tr\u01b0\u1edbc th\u01b0\u01a1ng hi\u1ec7u sau<\/h3>\n

Quan ni\u1ec7m kh\u00e1 ph\u1ed5 bi\u1ebfn! N\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi ng\u01b0\u1ee3c l\u1ea1i: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u00e1n h\u00e0ng. Mu\u1ed1n b\u00e1n h\u00e0ng ph\u1ea3i rao. Rao v\u1ec1 c\u00e1i g\u00ec v\u00e0 rao nh\u01b0 th\u1ebf n\u00e0o ch\u00ednh l\u00e0 l\u00fac doanh nghi\u1ec7p \u201cl\u00e0m\u201d th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n n\u00e0o c\u00f2n nh\u1edb tu\u1ed5i th\u01a1 v\u1edbi c\u00e1c l\u1eddi rao b\u00e1n kem hay k\u1eb9o k\u00e9o kh\u00f4ng. Ng\u01b0\u1eddi rao hay h\u01a1n ch\u1eafc ch\u1eafn b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n cho d\u00f9 k\u1eb9o v\u00e0 kem ai c\u0169ng g\u1ea7n nh\u01b0 nhau.<\/p>\n

Tr\u1eeb khi doanh nghi\u1ec7p \u0111\u1ed9c quy\u1ec1n hay b\u00e1n h\u00e0ng tr\u00ean m\u1ed9t ph\u00e2n kh\u00fac c\u1ea7u nhi\u1ec1u cung \u00edt, t\u1ed1t nh\u1ea5t h\u00e3y bi\u1ebft \u201cl\u00e0m\u201d th\u01b0\u01a1ng hi\u1ec7u t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u.<\/p>\n

Hi\u1ec3u l\u1ea7m 5: Mu\u1ed1n nhanh ch\u00f3ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n qu\u1ea3ng c\u00e1o<\/h3>\n

Qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 thi\u1ebfu n\u1ebfu mu\u1ed1n nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed3i ch\u00ednh l\u00e0 c\u00e1ch gi\u1ebft ch\u1ebft th\u01b0\u01a1ng hi\u1ec7u nhanh nh\u1ea5t. L\u00e0m qu\u1ea3ng c\u00e1o khi ch\u01b0a hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n nghe g\u00ec c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ed1t ti\u1ec1n hi\u1ec7u qu\u1ea3. \u00d4ng David Olgilvy \u0111\u00e3 ch\u1eb3ng n\u00f3i r\u1eb1ng qu\u1ea3ng c\u00e1o khi kh\u00f4ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng ch\u1eb3ng kh\u00e1c g\u00ec t\u01b0\u1edbng ra tr\u1eadn nh\u01b0ng kh\u00f4ng bi\u1ebft s\u1ebd \u0111\u00e1nh nhau v\u1edbi ai!<\/p>\n

Hi\u1ec3u l\u1ea7m 6: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u1ebd m\u1ed9t logo \u0111\u1eb9p?<\/h3>\n

Logo l\u00e0 khu\u00f4n m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 c\u00f3 logo. Logo \u0111\u1eb9p kh\u00f4ng d\u1ec5. Nh\u01b0ng th\u1ed5i h\u1ed3n v\u00e0o logo l\u00e0 th\u00e1ch th\u1ee9c kh\u00f3. Gi\u1ed1ng nh\u01b0 make-up \u0111\u1ec3 l\u00e0m n\u00ean m\u1ed9t khu\u00f4n m\u1eb7t ph\u1ee5 n\u1eef \u0111\u1eb9p. Khu\u00f4n m\u1eb7t v\u1eeba \u0111\u1eb9p v\u1eeba bi\u1ebft l\u00e0m m\u1ec1m con tim k\u1ebb t\u00ecnh si l\u00e2u l\u00e2u m\u1edbi g\u1eb7p. N\u1ebfu l\u00e0m th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 d\u1eebng l\u1ea1i m\u1ed9t logo \u0111\u1eb9p th\u00ec c\u00e1c designers \u0111\u00e3 l\u00e0 ngh\u1ec1 \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng h\u01a1n c\u1ea3 si\u00eau sao b\u00f3ng \u0111\u00e1.<\/p>\n

Hi\u1ec3u l\u1ea7m 7: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a ph\u00f2ng marketing<\/h3>\n

Marketing qu\u00e1 quan tr\u1ecdng \u0111\u1ec3 u\u1ef7 th\u00e1c cho m\u1ed9t m\u00ecnh b\u1ed9 ph\u1eadn marketing<\/p>\n

David Packard \u2013 CEO c\u1ee7a Hewlet Packard<\/p><\/blockquote>\n

CEO ph\u1ea3i l\u00e0 t\u1ed5ng t\u01b0 l\u1ec7nh tr\u1ef1c ti\u1ebfp tham gia vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Trong t\u1ea5t c\u1ea3 c\u00e1c d\u1ef1 \u00e1n t\u01b0 v\u1ea5n t\u00f4i \u0111\u00e3 tr\u1ea3i qua c\u00f9ng Richard Moore Associates v\u00e0 Interloka, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c. D\u1ef1 \u00e1n s\u1ebd kh\u00f4ng th\u1ec3 tri\u1ec3n khai n\u1ebfu kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c tho\u1ea3 thu\u1eadn n\u00e0y. L\u00fd do \u0111\u01a1n gi\u1ea3n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 can thi\u1ec7p ch\u1ec9 \u0111\u1ea1o tr\u1ef1c ti\u1ebfp c\u1ee7a CEO, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y coi nh\u01b0 ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean gi\u1ea5y t\u1edd!<\/p>\n

\"nhiem
(\u1ea2nh: AZ Quotes)<\/em><\/figcaption><\/figure>\n

Hi\u1ec3u l\u1ea7m 8: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tr\u1eebu t\u01b0\u1ee3ng<\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ee5 th\u1ec3. R\u1ea5t c\u1ee5 th\u1ec3. N\u1ebfu doanh nghi\u1ec7p cho r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tr\u1eebu t\u01b0\u1ee3ng c\u00f3 ngh\u0129a h\u1ecd ch\u01b0a hi\u1ec3u v\u00e0 s\u1ebd kh\u00f4ng bi\u1ebft x\u00e2y d\u1ef1ng b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh hay y\u1ebfu \u0111\u1ec1u ph\u1ea3i \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1c ch\u1ec9 ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng, b\u1eb1ng c\u00e1c KPIs chi ti\u1ebft. Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i quy \u0111\u01b0\u1ee3c ra Usd khi mu\u1ed1n \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb.<\/p>\n

Hi\u1ec3u l\u1ea7m 9: Kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i c\u00f3 c\u00e1i kh\u00e1c v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n

Nghe c\u00f3 v\u1ebb c\u00f3 l\u00fd nh\u01b0ng kh\u00f4ng th\u1ef1c t\u1ebf. Th\u1eadt l\u00fd t\u01b0\u1edfng khi b\u1ea1n c\u00f3 c\u00e1i m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3. M\u00e1y t\u00ednh Mac c\u1ee7a Apple \u0111\u1ed3 ho\u1ea1 \u0111\u1eb9p nh\u1ea5t; xe m\u00e1y Honda \u0111i b\u1ec1n nh\u1ea5t; Lego l\u00e0 \u0111\u1ed3 ch\u01a1i c\u00f3 nhi\u1ec1u tr\u00f2 l\u1eafp gh\u00e9p nh\u1ea5t. Nh\u01b0ng c\u00f3 bao nhi\u00eau th\u01b0\u01a1ng hi\u1ec7u may m\u1eafn s\u1edf h\u1eefu m\u1ed9t thu\u1ed9c t\u00ednh \u0111\u1ed9c nh\u1ea5t nh\u01b0 Mac, Honda hay Lego? \u0110a s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c nhau. N\u1ebfu c\u00f3 kh\u00e1c th\u00ec kh\u00e1c r\u1ea5t \u00edt kh\u00f4ng \u0111\u1ee7 g\u1ecdi l\u00e0 \u201ckh\u00e1c bi\u1ec7t\u201d \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn ra.<\/p>\n

C\u1ea7n ph\u1ea3i kh\u00e1c bi\u1ec7t \u0111\u1ec3 b\u00e1n h\u00e0ng ngay c\u1ea3 khi b\u1ea1n ch\u1eb3ng c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t. Kh\u00e1c bi\u1ec7t l\u00fac \u0111\u00f3 n\u1eb1m \u1edf nh\u1eadn th\u1ee9c, \u1edf c\u00e1ch b\u1ea1n n\u00f3i v\u1ec1 m\u00ecnh, \u1edf s\u1ef1 n\u1ed5i b\u1eadt trong c\u00e1ch th\u1ec3 hi\u1ec7n content. Kh\u00f4ng ph\u1ea3i t\u1eeb nh\u1eefng g\u00ec b\u1ea1n c\u00f3.<\/p>\n

\"\"
Th\u01b0\u01a1ng hi\u1ec7u bia Corona lu\u00f4n n\u1ed5i b\u1eadt v\u1edbi h\u00ecnh \u1ea3nh l\u00e1t chanh tr\u00ean mi\u1ec7ng chai \u2013 th\u1ee9 v\u1ed1n kh\u00f4ng thu\u1ed9c v\u1ec1 kh\u00e1c bi\u1ec7t b\u00ean trong c\u1ee7a s\u1ea3n ph\u1ea9m. (\u1ea3nh: Internet)<\/em><\/figcaption><\/figure>\n

Hi\u1ec3u l\u1ea7m 10: N\u1ebfu kh\u00f4ng kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ch\u1ebft<\/h3>\n

\u0110\u1ecdc \u201cKh\u00e1c bi\u1ec7t hay l\u00e0 ch\u1ebft\u201d c\u1ee7a Jack Trout \u0111\u1eebng hi\u1ec3u m\u1ed9t chi\u1ec1u theo ngh\u0129a \u0111en.\u00a0Kh\u00f4ng kh\u00e1c bi\u1ec7t kh\u00f3 d\u1eabn \u0111\u1ea7u. Nh\u01b0ng kh\u00f4ng kh\u00e1c bi\u1ec7t kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ebft ch\u1eafc. S\u1ed1ng c\u00f3 nhi\u1ec1u ki\u1ec3u s\u1ed1ng. Ng\u01b0\u1eddi gi\u00e0u c\u00f3 l\u1ed1i s\u1ed1ng ng\u01b0\u1eddi gi\u00e0u. Thu nh\u1eadp trung b\u00ecnh v\u1eabn h\u1ea1nh ph\u00fac n\u1ebfu bi\u1ebft s\u1ed1ng. Thu nh\u1eadp th\u1ea5p v\u1eabn t\u1ed3n t\u1ea1i. T\u1ea5t nhi\u00ean khi \u0111\u00e3 kh\u00e1c bi\u1ec7t th\u00ec s\u1ed1ng vui s\u1ed1ng kho\u1ebb s\u1ed1ng gi\u00e0u h\u01a1n r\u1ed3i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? N\u00e9t nh\u01b0 Sony, b\u1ec1n nh\u01b0 Honda hay t\u1ed1t nh\u01b0 Nokia. Ng\u00e0y nay,\u00a0kh\u00f4ng ch\u1ec9 m\u1ed9t m\u00ecnh Sony n\u00e9t, xe m\u00e1y b\u00e2y gi\u1edd kh\u00f4ng ch\u1ec9 Honda m\u1edbi b\u1ec1n v\u00e0 \u0111i\u1ec7n tho\u1ea1i t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u1ed1t nh\u01b0 Nokia tr\u1edf l\u00ean. Th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean quan tr\u1ecdng. Nh\u01b0ng kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238,218],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5781"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5781"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5781\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}