T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ed1i v\u1edbi s\u1ef1 y\u00eau m\u1ebfn v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho doanh nghi\u1ec7p.<\/p>\n
V\u1eady th\u1ebf n\u00e0o l\u00e0 m\u1ed9t c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o v\u00e0 \u0111\u00e2u l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u1eb9p cho m\u00ecnh? H\u00e3y c\u00f9ng M\u1eaft B\u00e3o t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft sau.<\/p>\n
T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0(Brand Personality) ch\u00ednh l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m uy t\u00edn, th\u00e2n thi\u1ec7n, tr\u00e1ch nhi\u1ec7m, th\u00fa v\u1ecb\u2026<\/p>\n
B\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u1ea7n c\u00f3 t\u00ednh c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 y\u00eau m\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng t\u1ed1t th\u00ec c\u00e0ng chi\u1ebfm nhi\u1ec1u l\u1ee3i th\u1ebf trong cu\u1ed9c \u0111ua chinh ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n
T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng. Khi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 t\u00ednh th\u00ec vi\u1ec7c cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i mang \u0111\u1ebfn h\u1ecd nhi\u1ec1u h\u01a1n v\u1ec1 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac. N\u1ebfu b\u1ea1n mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m x\u00fac ph\u00f9 h\u1ee3p, h\u1ecd s\u1ebd th\u00eam y\u00eau m\u1ebfn v\u00e0 \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i.<\/p>\n
C\u1ea7n xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1 khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/p>\n
X\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1 t\u00ednh \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, c\u00e1c ph\u00e1t ng\u00f4n v\u00e0 h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf.<\/p>\n
\u0110\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch l\u00e2u d\u00e0i, v\u00e0 b\u1ea1n c\u1ea7n t\u1ed1n nhi\u1ec1u s\u1ee9c l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb c\u00e1 t\u00ednh n\u00e0y trong nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 m\u00e0 n\u00f3 mang l\u1ea1i l\u00e0 v\u00f4 c\u00f9ng gi\u00e1 tr\u1ecb.<\/p>\n
\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra\u00a0t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0ho\u00e0n h\u1ea3o, b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn nhi\u1ec1u v\u1ea5n \u0111\u1ec1:<\/p>\n
\u0110\u1eb7c \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/p>\n
\u0110\u1ec3 \u0111\u1ecbnh h\u00ecnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n \u0111\u1ec3 kh\u00e1ch c\u1ea3m nh\u1eadn t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 b\u1ea1n mong mu\u1ed1n. T\u1eeb nh\u1eadn b\u1ed9 di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n.<\/p>\n
C\u00e1 t\u00ednh n\u00e0y c\u00f3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t hay kh\u00f4ng?<\/p>\n
Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c? H\u00e3y \u0111\u1ec3 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/p>\n
C\u00f3 s\u1ef1 t\u01b0\u01a1ng h\u1ed7 gi\u1eefa nh\u1eefng c\u00e1 t\u00ednh \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn?<\/p>\n
Sau c\u00f9ng, nh\u1eefng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00f3 t\u00ednh t\u01b0\u01a1ng h\u1ed7 l\u1eabn nhau. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nhi\u1ec1u t\u00ednh c\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, h\u00e3y \u0111\u1ea3m b\u1ea3o nh\u1eefng c\u00e1 t\u00ednh n\u00e0y h\u00e0i h\u00f2a v\u1edbi nhau, t\u1ea1o ra m\u1ed9t t\u1ed5ng th\u1ec3 ho\u00e0n h\u1ea3o.<\/p>\n
B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a theo 2 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao sau \u0111\u00e2y:<\/p>\n
4.1 M\u00f4 h\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng t\u00ednh c\u00e1ch c\u1ee7a Jennifer Aaker<\/p>\n
M\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m 5 c\u00e1 t\u00ednh ch\u00ednh v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng nh\u00f3m nh\u01b0 sau:<\/p>\n
5 c\u00e1 t\u00ednh ch\u00ednh trong m\u00f4 h\u00ecnh c\u1ee7a Jennifer Aaker.<\/p>\n
4.2 S\u1ef1 ch\u00e2n th\u1eadt (sincerity)<\/p>\n
Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ch\u00e2n th\u1eadt, th\u00e2n thi\u1ec7n v\u00e0 h\u00e0o h\u1ee9ng s\u1ebd g\u00e2y thi\u1ec7n c\u1ea3m v\u00e0 gi\u00e0nh nhi\u1ec1u s\u1ef1 y\u00eau m\u1ebfn t\u1eeb ng\u01b0\u1eddi d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng c\u00f4ng ty v\u1ec1 b\u1ea3o hi\u1ec3m, d\u1ecbch v\u1ee5 r\u1ea5t xem tr\u1ecdng y\u1ebfu t\u1ed1 n\u00e0y. MetLife, Amazon v\u00e0 Disney\u2026 l\u00e0 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111i theo m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n
4.3 S\u1ef1 h\u00e0o h\u1ee9ng (excitement)<\/p>\n
N\u1ed7 l\u1ef1c mang \u0111\u1ebfn l\u00e0n gi\u00f3 m\u1edbi t\u01b0\u01a1i tr\u1ebb, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u00e1ng t\u1ea1o v\u00e0 t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Nike, MTV v\u00e0 TikTok\u2026 \u0111\u00e3 v\u00e0 \u0111ang \u00e1p d\u1ee5ng r\u1ea5t th\u00e0nh c\u00f4ng\u00a0t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0n\u00e0y.<\/p>\n
4.4 N\u0103ng l\u1ef1c (Competence)<\/p>\n
\u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Apple, Microsoft v\u00e0 Volvo\u2026 th\u00ec c\u00e1 t\u00ednh n\u0103ng l\u1ef1c l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn th\u00f4ng minh. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng s\u1ebd ngh\u0129 ngay \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u01a1n v\u1ecb n\u00e0y khi h\u1ecd c\u1ea7n t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p uy t\u00edn, \u0111\u1ee7 s\u1ee9c gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 hay l\u00e0m th\u1ecfa m\u00e3n nhu c\u1ea7u.<\/p>\n
4.5 S\u1ef1 tinh t\u1ebf (Sophistication)<\/p>\n
C\u00e1 t\u00ednh n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p nh\u01b0 Gucci, Rolex. Mercedes-Benz\u2026 C\u00e1i h\u1ecd cung c\u1ea5p \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 tr\u1ea3i nghi\u1ec7m cao c\u1ea5p c\u1ee7a cu\u1ed9c s\u1ed1ng th\u01b0\u1ee3ng l\u01b0u v\u00e0 phong c\u00e1ch s\u1ed1ng sang tr\u1ecdng, \u0111\u1eb3ng c\u1ea5p.<\/p>\n
Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi s\u1ef1 tinh t\u1ebf, m\u1ec1m m\u1ea1i th\u00ec nhi\u1ec1u doanh nghi\u1ec7p l\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 nam t\u00ednh, m\u1ea1nh m\u1ebd, b\u1ec1n b\u1ec9. Timberland, Land Rover v\u00e0 Levi\u2019s\u2026 l\u00e0 m\u1ed9t s\u1ed1 c\u00e1i t\u00ean \u01b0a chu\u1ed9ng c\u00e1 t\u00ednh n\u00e0y.<\/p>\n
Carl Jung – M\u1ed9t nh\u00e0 t\u00e2m l\u00fd h\u1ecdc n\u1ed5i ti\u1ebfng ch\u00ednh l\u00e0 \u201ccha \u0111\u1ebb\u201d c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y. N\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi 12 h\u00ecnh m\u1eabu mang nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 gi\u00e1 tr\u1ecb ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t.<\/p>\n
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Carl Jung \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean m\u00f4 h\u00ecnh 12 h\u00ecnh m\u1eabu \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn s\u1eed d\u1ee5ng.<\/p>\n
The Regular Guy (Ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng)<\/p>\n
H\u00ecnh m\u1eabu n\u00e0y th\u00e2n thi\u1ec7n, t\u1ed1t b\u1ee5ng, bi\u1ebft l\u1eafng nghe v\u00e0 chia s\u1ebb. Nh\u1edd \u0111\u00f3 n\u00f3 d\u1ec5 d\u00e0ng t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n v\u00e0 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. IKEA, Levi\u2019s, eBay\u2026 l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111i theo m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n
The Lover (T\u00ecnh nh\u00e2n)<\/p>\n
Chanel, Victoria\u2019s Secret, Dior\u2026 n\u1ed5i b\u1eadt c\u1ee7a\u00a0t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0The Lover. H\u1ecd s\u1edf h\u1eefu s\u1ef1 l\u00e3ng m\u1ea1n v\u00e0 \u1ea5m \u00e1p v\u00e0 mong mu\u1ed1n chia s\u1ebb nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ebfn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n
The Jester (Ch\u00fa h\u1ec1)<\/p>\n
\u0110\u1ec3 mang t\u1edbi ni\u1ec1m vui v\u00e0 ti\u1ebfng c\u01b0\u1eddi cho kh\u00e1ch h\u00e0ng M&M\u2019s, IKEA, Fanta \u0111\u1ec1u c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4 h\u00ecnh h\u00e0i h\u01b0\u1edbc, tinh ngh\u1ecbch v\u00e0 vui t\u01b0\u01a1i.<\/p>\n
The Creator (Ng\u01b0\u1eddi kh\u1edfi t\u1ea1o)<\/p>\n
Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Dobe, Lego, Apple \u0111\u1ec1u s\u1edf h\u1eefu s\u1ef1 s\u00e1ng t\u1ea1o, tinh th\u1ea7n kh\u1edfi nghi\u1ec7p trong h\u00ecnh \u1ea3nh, nh\u1eb1m x\u00e2y d\u1ef1ng nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
The Ruler (Ng\u01b0\u1eddi ki\u1ec3m so\u00e1t)<\/p>\n
\u0110\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c \u1ed5n \u0111\u1ecbnh v\u00e0 an to\u00e0n cho kh\u00e1ch h\u00e0ng th\u00ec nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d nh\u01b0 Microsoft, Rolex, Mercedes-Benz \u0111\u1ec1u c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n \u0111\u1eadm t\u00ednh t\u1ed5 ch\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m.<\/p>\n
The Caregiver (Ng\u01b0\u1eddi ch\u0103m s\u00f3c)<\/p>\n
Johnson & Johnson, UNICEF, Heinz\u2026 l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111i theo m\u00f4 h\u00ecnh n\u00e0y v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 chu \u0111\u00e1o, d\u1ecbu d\u00e0ng, v\u1ecb tha\u2026 t\u1ea1o cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c an to\u00e0n v\u00e0 \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u.<\/p>\n
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T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn m\u1ee5c \u0111\u00edch m\u00e0 doanh nghi\u1ec7p mu\u1ed1n g\u1eedi g\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n
The Magician (\u1ea2o thu\u1eadt gia)<\/p>\n
V\u1edbi mong mu\u1ed1n \u0111\u01b0a \u01b0\u1edbc m\u01a1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1edf th\u00e0nh s\u1ef1 th\u1eadt, Disney, TED, MAC Cosmetics\u2026 \u0111\u1ec1u c\u1ed1 g\u1eafng th\u1ed5i s\u1ef1 l\u00e3ng m\u1ea1n, m\u1ed9ng m\u01a1 v\u00e0o trong h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh.<\/p>\n
The Hero (Ng\u01b0\u1eddi h\u00f9ng)<\/p>\n
Ph\u1ea3i l\u00e0m sao \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd? H\u00e3y nh\u00ecn c\u00e1ch m\u00e0 Nike, Sneaker, BMW \u0111ang l\u00e0m v\u1edbi\u00a0t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u1ee7a m\u00ecnh. T\u1ef1 tin, m\u1ea1nh m\u1ebd\u2026 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang g\u00e2y \u1ea5n t\u01b0\u1ee3ng \u0111\u1eb7c bi\u1ec7t v\u1edbi \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
The Rebel (K\u1ebb n\u1ed5i lo\u1ea1n)<\/p>\n
Ph\u00f3ng kho\u00e1ng, n\u1ed5i lo\u1ea1n, d\u1eb9p b\u1ecf m\u1ecdi quy t\u1eafc\u2026 Virgin, Vans, MTV \u0111\u00e3 th\u1ed5i b\u00f9ng l\u00ean ng\u1ecdn l\u1eeda khao kh\u00e1t t\u1ef1 do n\u01a1i kh\u00e1ch h\u00e0ng, khuy\u1ebfn kh\u00edch h\u1ecd ph\u00e1 v\u1ee1 nh\u1eefng gi\u00e1 tr\u1ecb v\u1ed1n \u0111\u01b0\u1ee3c coi l\u00e0 khu\u00f4n m\u1eabu truy\u1ec1n th\u1ed1ng.<\/p>\n
The Innocent (K\u1ebb ng\u00e2y th\u01a1)<\/p>\n
\u0110\u00e2y l\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng th\u1ea5y \u1edf Coca-Cola, Dove, Volkswagen. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang c\u1ed1 g\u1eafng \u0111em l\u1ea1i c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ef1 tr\u1ebb trung, t\u00edch c\u1ef1c v\u00e0 \u0111\u1ea7y ho\u00e0i ni\u1ec7m.<\/p>\n
The Explorer (Ng\u01b0\u1eddi khai ph\u00e1)<\/p>\n
N\u1ebfu n\u00f3i v\u1ec1 s\u1ef1 \u0111\u1ed9c l\u1eadp, \u01b0a m\u1ea1o hi\u1ec3m v\u00e0 kh\u01a1i g\u1ee3i s\u1ef1 y\u00eau th\u00edch tr\u1ea3i nghi\u1ec7m, kh\u00e1m ph\u00e1 cho kh\u00e1ch h\u00e0ng th\u00ec ch\u00fang ta c\u1ea7n nh\u1eafc \u0111\u1ebfn The North Face, Red Bull, NASA\u2026<\/p>\n
The Sage (Ng\u01b0\u1eddi kh\u00f4n ngoan)<\/p>\n
The Sage cung c\u1ea5p s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 ngu\u1ed3n ki\u1ebfn th\u1ee9c v\u00f4 h\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ef1 th\u00f4ng minh, s\u00e2u s\u1eafc, hi\u1ec3u bi\u1ebft r\u1ed9ng. Google, Quora, The Economist ch\u00ednh l\u00e0 nh\u1eefng c\u00e1i t\u00ean n\u1ed5i b\u1eadt.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. N\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ed1i v\u1edbi s\u1ef1 y\u00eau m\u1ebfn v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238,218],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5784"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5784"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5784\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}