{"id":5792,"date":"2023-11-30T05:54:34","date_gmt":"2023-11-30T05:54:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5792"},"modified":"2023-11-29T09:45:08","modified_gmt":"2023-11-29T09:45:08","slug":"cac-yeu-nhan-dien-thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-yeu-nhan-dien-thuong-hieu-la-gi.html","title":{"rendered":"C\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?"},"content":{"rendered":"

C\u00e1c lo\u1ea1i y\u1ebfu t\u1ed1 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

1. T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h4>\n

T\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng t\u1eeb b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p cho c\u00f4ng ch\u00fang, ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1eb7t ra m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ebb d\u1ec5 d\u00e0ng, nh\u01b0ng th\u1ef1c s\u1ef1 n\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u1ea7n che v\u1ebft x\u01b0\u1edbc tr\u00ean c\u00e1nh tay, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i, \u201cT\u00f4i c\u1ea7n Band-Aid.\u201d T\u1eeb Band-Aid th\u1ef1c s\u1ef1 l\u00e0 t\u00ean c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, trong khi s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf l\u00e0 m\u1ed9t lo\u1ea1i b\u0103ng g\u1ea1c. Tuy nhi\u00ean, v\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 qu\u00e1 n\u1ed5i ti\u1ebfng, c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Band-Aid nh\u01b0 m\u1ed9t danh t\u1eeb ri\u00eang thay th\u1ebf.<\/p>\n

2. Bi\u1ec3u tr\u01b0ng (Logo)<\/strong><\/h4>\n

Bi\u1ec3u tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00ec n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd nh\u00ecn th\u1ea5y logo c\u1ee7a b\u1ea1n \u1edf ngo\u00e0i \u0111\u01b0\u1eddng, tr\u00ean email, c\u00e1c trang web v\u00e0 c\u00f3 th\u1ec3 l\u00e0 tr\u00ean bao b\u00ec c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf m\u00e0 doanh nghi\u1ec7p b\u00e1n. Trong khi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u00e1ng t\u1ea1o logo d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh, nh\u01b0 Apple (h\u00ecnh \u1ea3nh tr\u00e1i t\u00e1o), m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c t\u1eeb v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0m bi\u1ec3u tr\u01b0ng d\u1ec5 nh\u1eadn bi\u1ebft, nh\u01b0 FedEx hay Samsung.<\/p>\n

3. \u0110\u1ed3 h\u1ecda v\u00e0 h\u00ecnh \u1ea3nh<\/strong><\/h4>\n

C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda v\u00e0 h\u00ecnh \u1ea3nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u01b0\u1eddng r\u1ea5t kh\u00f3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c, v\u00ec ch\u00fang bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c gi\u00fap l\u00e0m cho doanh nghi\u1ec7p tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o. V\u00ed d\u1ee5: bi\u1ec3u tr\u01b0ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o email ti\u1ebfp th\u1ecb.<\/p>\n

Khi b\u1ea1n chia s\u1ebb h\u00ecnh \u1ea3nh, phong c\u00e1ch b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9nh s\u1eeda ch\u00fang ph\u1ea3i nh\u1ea5t qu\u00e1n v\u00e0 g\u1eafn k\u1ebft tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 t\u00e0i li\u1ec7u. V\u00ed d\u1ee5: s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 l\u1ecdc gi\u1ed1ng nhau tr\u00ean h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n, c\u1eaft \u1ea3nh c\u1ee7a b\u1ea1n theo c\u00f9ng m\u1ed9t c\u00e1ch \u0111\u1ec3 nh\u1ea5t qu\u00e1n.<\/p>\n

V\u00ed d\u1ee5, Sean Garrette l\u00e0 m\u1ed9t chuy\u00ean gia th\u1ea9m m\u1ef9 s\u1eed d\u1ee5ng c\u00e1ch ph\u1ed1i m\u00e0u t\u01b0\u01a1ng t\u1ef1 cho c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Instagram c\u1ee7a m\u00ecnh. N\u1ebfu m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i anh \u1ea5y cu\u1ed9n qua tin t\u1ee9c c\u1ee7a h\u1ecd v\u00e0 nhanh ch\u00f3ng l\u01b0\u1edbt qua m\u1ed9t b\u00e0i \u0111\u0103ng m\u00e0 kh\u00f4ng th\u1ea5y t\u00ean h\u1ed3 s\u01a1, th\u00ec m\u00e0u n\u00e2u quen thu\u1ed9c c\u1ee7a Garrette s\u1ebd gi\u00fap h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c b\u00e0i \u0111\u0103ng \u0111\u00f3 thu\u1ed9c v\u1ec1 ai.<\/p>\n

4. Ph\u1ed1i m\u00e0u<\/strong><\/h4>\n

C\u00e1ch ph\u1ed1i m\u00e0u c\u1ee7a doanh nghi\u1ec7p r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1ed5 sung m\u00e0 b\u1ea1n t\u1ea1o ra. V\u00ed d\u1ee5: b\u1ea1n s\u1ebd k\u1ebft h\u1ee3p b\u1ea3ng m\u00e0u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0o bi\u1ec3u tr\u01b0ng, t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb, \u0111\u1ed3 h\u1ecda v\u00e0 h\u00ecnh \u1ea3nh, v.v.<\/p>\n

L\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u00fang ta bi\u1ebft khi n\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m t\u1ed1t vi\u1ec7c t\u1ea1o ra m\u1ed9t b\u1ea3ng m\u00e0u khi ch\u00fang ta nh\u00ecn th\u1ea5y c\u00e1c m\u00e0u c\u1ee5 th\u1ec3 c\u00f9ng nhau v\u00e0 n\u00f3 ngay l\u1eadp t\u1ee9c k\u00edch ho\u1ea1t s\u1ef1 ghi nh\u1eadn trong n\u00e3o c\u1ee7a ch\u00fang ta \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. V\u00ed d\u1ee5: n\u1ec1n t\u1ea3ng giao ti\u1ebfp Slack l\u01b0u \u00fd r\u1eb1ng b\u1ea3ng m\u00e0u trong h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00e0u th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i c\u1ee7a n\u00f3.<\/p>\n

<\/p>\n

Slack v\u1eabn nh\u1ea5t qu\u00e1n v\u00e0 s\u1eed d\u1ee5ng b\u1ea3ng m\u00e0u n\u00e0y trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, nh\u01b0 tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Instagram c\u1ee7a h\u1ecd.<\/p>\n

5. Ki\u1ec3u ch\u1eef<\/strong><\/h4>\n

Ki\u1ec3u ch\u1eef \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ph\u00f4ng ch\u1eef b\u1ea1n s\u1eed d\u1ee5ng trong t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i li\u1ec7u kinh doanh m\u00e0 b\u1ea1n t\u1ea1o ra. B\u1ea1n c\u1ea7n duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n, \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c g\u1eafn k\u1ebft v\u00e0 \u0111\u1ec3 n\u1ebfu m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y c\u00e1c ph\u00f4ng ch\u1eef li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn ra r\u1eb1ng \u0111\u00f3 l\u00e0 t\u1eeb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Vi\u1ec7c c\u00f3 m\u1ed9t ph\u00f4ng ch\u1eef thi\u1ebft l\u1eadp c\u1ed1 \u0111\u1ecbnh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u1ea1o nh\u1eefng n\u1ed9i dung v\u1edbi giao di\u1ec7n g\u1eafn k\u1ebft.<\/p>\n

V\u00ed d\u1ee5, d\u1ecbch v\u1ee5 ph\u00e1t nh\u1ea1c tr\u1ef1c tuy\u1ebfn Spotify s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef sans-serif, ph\u00f4ng ch\u1eef n\u00e0y v\u1eabn nh\u1ea5t qu\u00e1n tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n

6. Gi\u1ecdng \u0111i\u1ec7u<\/strong><\/h4>\n

Gi\u1ecdng \u0111i\u1ec7u kh\u00f4ng nh\u1ea5t thi\u1ebft c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd tr\u00ecnh b\u00e0y n\u1ed9i dung \u00e2m thanh nh\u01b0 th\u1ebf n\u00e0o, m\u00e0 h\u01a1n th\u1ebf n\u1eefa, n\u00f3 l\u00e0 c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n khi b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb. V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 h\u00e0i h\u01b0\u1edbc v\u00e0 t\u01b0\u01a1i tr\u1ebb kh\u00f4ng? Hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0y thi\u00ean v\u1ec1 h\u1ecdc thu\u1eadt v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n? Gi\u1ecdng \u0111i\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00ec n\u00f3 gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n mu\u1ed1n th\u1ec3 hi\u1ec7n.<\/p>\n

H\u00e3y c\u1ed1 g\u1eafng ch\u1ecdn gi\u1ecdng \u0111i\u1ec7u li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n cung c\u1ea5p v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

7. Kh\u1ea9u hi\u1ec7u v\u00e0 nh\u1eefng c\u00e2u n\u00f3i b\u1eaft tai<\/strong><\/h4>\n

Kh\u1ea9u hi\u1ec7u v\u00e0 c\u00e2u n\u00f3i b\u1eaft tai l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u00e1p d\u1ee5ng cho m\u1ecdi doanh nghi\u1ec7p. Nh\u01b0ng n\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, ch\u00fang s\u1ebd c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

Nhi\u1ec1u kh\u1ea9u hi\u1ec7u v\u00e0 c\u00e2u n\u00f3i b\u1eaft tai s\u1ebd \u0111\u1ecdng l\u1ea1i trong \u0111\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c lo\u1ea1i y\u1ebfu t\u1ed1 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u 1. T\u00ean th\u01b0\u01a1ng hi\u1ec7u T\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng t\u1eeb b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p cho c\u00f4ng ch\u00fang, ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. \u0110\u1eb7t ra m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[238],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5792"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5792"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5792\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}