Tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: L\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m? S\u1ea3n ph\u1ea9m d\u00e0nh cho ai? S\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n \u1edf \u0111\u00e2u? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng?…<\/p>\n
Sau khi c\u00f3 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n, vi\u1ec7c ti\u1ebfp theo s\u1ebd l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ed9 tr\u00ecnh gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc ti\u00ean c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f9ng v\u1edbi m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3.<\/p>\n
M\u1ee5c ti\u00eau v\u00e0 th\u1eddi h\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e0ng chi ti\u1ebft, c\u00e0ng c\u1ee5 th\u1ec3 th\u00ec vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 \u0111em l\u1ea1i kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao h\u01a1n cho doanh nghi\u1ec7p. Trong qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean quy t\u1eafc SMART bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 sau:<\/p>\n
S \u2013 Specific: C\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u<\/p>\n
M \u2013 Measurable: \u0110o \u0111\u1ebfm \u0111\u01b0\u1ee3c<\/p>\n
A \u2013 Achievable: C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng ch\u00ednh kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh<\/p>\n
R \u2013 Realistic: Th\u1ef1c t\u1ebf, kh\u00f4ng vi\u1ec3n v\u00f4ng<\/p>\n
T \u2013 Time bound: Th\u1eddi h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/p>\n
\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c c\u00e1 nh\u00e2n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c nh\u00e2n t\u1ed1 nh\u01b0:<\/p>\n
– Nh\u00e2n kh\u1ea9u h\u1ecdc (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p)<\/p>\n
– \u0110\u1ecba l\u00fd<\/p>\n
– Kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh<\/p>\n
– S\u1edf th\u00edch, th\u00f3i quen<\/p>\n
– H\u00e0nh vi mua s\u1eafm<\/p>\n
Sau khi \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng theo nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng. T\u00f9y theo nhu c\u1ea7u c\u1ee7a m\u1ed7i doanh nghi\u1ec7p m\u00e0 c\u00e1ch th\u1ee9c ph\u00e2n lo\u1ea1i c\u00f3 th\u1ec3 kh\u00e1c nhau, tuy nhi\u00ean, c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1ch ph\u00e2n lo\u1ea1i ph\u1ed5 bi\u1ebfn sau:<\/p>\n
– Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n
– Kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/p>\n
– Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ecf<\/p>\n
– Kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c<\/p>\n
Vi\u1ec7c ph\u00e2n lo\u1ea1i t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap cho doanh nghi\u1ec7p \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, d\u00f2ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u1ea7u t\u01b0 ph\u00f9 h\u1ee3p cho kinh doanh.<\/p>\n
V\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: quy m\u00f4 doanh nghi\u1ec7p, doanh thu, s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean, l\u0129nh v\u1ef1c kinh doanh,\u2026.<\/p>\n
Vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 kh\u1ea3o s\u00e1t m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3. Vi\u1ec7c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 kinh doanh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn v\u1ed1n c\u1ea7n \u0111\u1ea7u t\u01b0, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 h\u00ecnh th\u1ee9c kinh doanh ph\u00f9 h\u1ee3p.<\/p>\n
Vi\u1ec7c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng c\u00f2n gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c n\u1eafm b\u1eaft \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng ai, th\u1ebf m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 g\u00ec, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 \u01b0u \u0111i\u1ec3m g\u00ec so v\u1edbi \u0111\u1ed1i th\u1ee7,\u2026. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, ph\u01b0\u01a1ng h\u01b0\u1edbng kinh doanh ph\u00f9 h\u1ee3p.<\/p>\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0ng vi\u1ec7c n\u00e0y s\u1ebd m\u1ea5t th\u1eddi gian v\u00e0 k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 th\u01b0\u1eddng c\u00f3 sai l\u1ec7ch. C\u00e1ch ph\u1ed5 bi\u1ebfn h\u01a1n l\u00e0 th\u00f4ng qua \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp, nh\u01b0ng chi ph\u00ed l\u1ea1i cao, kh\u00f4ng ph\u00f9 h\u1ee3p cho nh\u1eefng doanh nghi\u1ec7p nh\u1ecf. Do \u0111\u00f3 tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh v\u1eabn th\u01b0\u1eddng d\u1ef1a tr\u00ean nh\u1eefng s\u1ed1 li\u1ec7u kh\u1ea3o s\u00e1t c\u00f3 s\u1eb5n v\u00e0 mi\u1ec5n ph\u00ed, do c\u00e1c \u0111\u01a1n v\u1ecb uy t\u00edn c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i, v\u00e0 d\u1ef1a tr\u00ean kinh nghi\u1ec7m b\u00e1n h\u00e0ng.<\/p>\n
\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea7n suy ngh\u0129 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p s\u1ebd theo \u0111u\u1ed5i, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 g\u00ec kh\u00e1c so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc, \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m ra sao,\u2026 Sau \u0111\u00f3, ph\u1ea3i li\u1ec7t k\u00ea chi ti\u1ebft c\u00e1c kh\u00e2u v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch th\u00f4ng qua c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a doanh nghi\u1ec7p, c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn quy tr\u00ecnh, thi\u1ebft b\u1ecb, nh\u00e2n s\u1ef1,\u2026 C\u1ea7n \u0111\u01b0a ra c\u01a1 ch\u1ebf ki\u1ec3m so\u00e1t nh\u00e2n s\u1ef1 v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh c\u00f4ng vi\u1ec7c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n
C\u00e2n nh\u1eafc \u01b0u ti\u00ean cho nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft l\u00e0m tr\u01b0\u1edbc, \u0111\u1eb7t th\u1eddi h\u1ea1n cho c\u00f4ng vi\u1ec7c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n \u0111\u00fang quy tr\u00ecnh, d\u00e0nh th\u1eddi gian cho nh\u1eefng c\u00f4ng vi\u1ec7c ph\u00e1t sinh, nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. N\u1ebfu b\u1ecb ch\u1eadm tr\u1ec5 b\u1ea1n c\u1ea7n c\u00f3 s\u1ef1 thay \u0111\u1ed5i t\u1ee9c th\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u00e0n thi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u00e0 v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf.<\/p>\n
M\u1ed9t khi ti\u1ebfn h\u00e0nh kinh doanh th\u00ec kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng kh\u00f3 kh\u0103n, \u0111\u00f4i khi l\u00e0 c\u1ea3 th\u1ea5t b\u1ea1i. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn nh\u1eefng kh\u00f3 kh\u0103n n\u00e0y m\u1ed9t c\u00e1ch kh\u00e1ch quan v\u00e0 t\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c nh\u1eefng kh\u00f3 kh\u0103n \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p \u0111i l\u00ean.<\/p>\n
Thay v\u00ec \u0111\u1ec3 nh\u1eefng tr\u1edf ng\u1ea1i l\u00e0m l\u1eddi b\u00e0o ch\u1eefa trong t\u01b0\u01a1ng lai, khi l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh, k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, h\u00e3y li\u1ec7t k\u00ea nh\u1eefng kh\u00f3 kh\u0103n ngay t\u1eeb \u0111\u1ea7u \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 tr\u00f9, kh\u1eafc ph\u1ee5c nh\u1eefng kh\u00f3 kh\u0103n.<\/p>\n
D\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc, t\u00ednh to\u00e1n c\u1ea9n th\u1eadn chi ph\u00ed \u1edf t\u1eebng kh\u00e2u, t\u1eebng chi\u1ebfn d\u1ecbch sao cho ph\u00f9 h\u1ee3p \u0111\u1ec3 v\u1eeba tri\u1ec3n khai k\u1ebf ho\u1ea1ch tr\u01a1n tru, hi\u1ec7u qu\u1ea3 v\u00e0 v\u1eeba n\u1eb1m trong kh\u1ea3 n\u0103ng ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea7n tr\u00f9 b\u1ecb m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch d\u1ef1 ph\u00f2ng cho nh\u1eefng tr\u01b0\u1eddng h\u1ee3p ph\u00e1t sinh, th\u01b0\u1eddng dao \u0111\u1ed9ng trong kho\u1ea3ng 5%-10% so v\u1edbi ng\u00e2n s\u00e1ch ch\u1ea1y d\u1ef1 \u00e1n.<\/p>\n
C\u00e1c \u0111\u1ea7u m\u1ee5c chi ti\u00eau c\u00e0ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea chi ti\u1ebft bao nhi\u00eau th\u00ec vi\u1ec7c th\u1ef1c thi ho\u1ea1t \u0111\u1ed9ng c\u00e0ng t\u1ed1t. Khi d\u1ef1 to\u00e1n \u0111\u01b0\u1ee3c kho\u1ea3n chi ph\u00ed ban \u0111\u1ea7u b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c s\u1ed1 v\u1ed1n c\u1ea7n c\u00f3, d\u1ef1 to\u00e1n \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c trong t\u1eebng giai \u0111o\u1ea1n.<\/p>\n
N\u1eafm v\u1eefng nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n tr\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. H\u00e3y v\u1ea1ch ra k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 nh\u1ea5t \u0111\u1ec3 gi\u00fap cho doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean kinh doanh n\u00f3i ri\u00eang c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c ti\u00eau v\u00e0 nhi\u1ec7m v\u1ee5 r\u00f5 r\u00e0ng, \u0111em l\u1ea1i doanh thu cho doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: L\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m? S\u1ea3n ph\u1ea9m d\u00e0nh cho ai? S\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n \u1edf \u0111\u00e2u? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng?… Sau khi c\u00f3 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n, vi\u1ec7c ti\u1ebfp theo s\u1ebd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,240],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5798"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5798"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5798\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}