{"id":5801,"date":"2023-11-29T12:55:08","date_gmt":"2023-11-29T12:55:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5801"},"modified":"2023-12-21T11:37:58","modified_gmt":"2023-12-21T04:37:58","slug":"lap-ke-hoach-ban-hang-chuyen-nghiep-lai-don-gian-voi-8-buoc-co-ban","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lap-ke-hoach-ban-hang-chuyen-nghiep-lai-don-gian-voi-8-buoc-co-ban.html","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p l\u1ea1i \u0111\u01a1n gi\u1ea3n v\u1edbi 8 b\u01b0\u1edbc c\u01a1 b\u1ea3n"},"content":{"rendered":"

K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h2>\n

K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u00f3 t\u00ean ti\u1ebfng anh l\u00e0 Sales Plan, \u0111\u00e2y l\u00e0 v\u0103n b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c d\u1ef1 ki\u1ebfn \u0111\u1ec3 t\u1ed5ng h\u1ee3p c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ef1c hi\u1ec7n v\u00e0 k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng mong mu\u1ed1n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

<\/figure>\n

K\u1ebf ho\u1ea1ch th\u01b0\u1eddng \u0111o l\u01b0\u1eddng theo th\u00e1ng, theo qu\u00fd ho\u1eb7c theo n\u0103m nh\u1eb1m c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng bao g\u1ed3m: \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mu\u1ed1n h\u01b0\u1edbng t\u1edbi, m\u1ed1i quan t\u00e2m c\u1ee7a th\u1ecb tr\u01b0\u1eddng, m\u1ee9c doanh thu doanh nghi\u1ec7p mong mu\u1ed1n\u2026<\/p>\n

K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng trong vi\u1ec7c l\u00e0m cho qu\u00e1 tr\u00ecnh kinh doanh di\u1ec5n ra li\u00ean t\u1ee5c. B\u1ea3o \u0111\u1ea3m huy \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c qu\u1ea3n l\u00fd trong ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Quy tr\u00ecnh x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong><\/h2>\n

Doanh nghi\u1ec7p mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh thu v\u00e0 thu v\u1ec1 l\u1ee3i nhu\u1eadn \u1edf m\u1ee9c cao nh\u1ea5t th\u00ec x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng chi ti\u1ebft v\u00e0 hi\u1ec7u qu\u1ea3:<\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng trong k\u1ebf ho\u1ea1ch ch\u00e0o b\u00e1n s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong c\u00e1c b\u01b0\u1edbc. \u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai th\u00f4ng qua vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0: S\u1ea3n ph\u1ea9m mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o? H\u00ecnh th\u1ee9c ch\u00e0o b\u00e1n s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng?\u2026<\/p>\n

M\u1ee5c ti\u00eau v\u00e0 th\u1eddi gian ho\u00e0n th\u00e0nh c\u00e0ng c\u1ee5 th\u1ec3, chi ti\u1ebft th\u00ec kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch s\u1ebd cao h\u01a1n v\u00e0 \u0111em \u0111\u1ebfn l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1ch x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc SMART:<\/p>\n

    \n
  • R\u00f5 r\u00e0ng (S-Specific);<\/li>\n
  • \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c (M-Measurable);<\/li>\n
  • C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p (A-Achievable);<\/li>\n
  • Th\u1ef1c t\u1ebf, kh\u00f4ng vi\u1ec3n v\u00f4ng (R-Realistic);<\/li>\n
  • M\u1ed1c th\u1eddi gian ch\u00ednh x\u00e1c \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau (T-Time).<\/li>\n<\/ul>\n
    X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau trong k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean<\/em><\/figcaption><\/figure>\n

    B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn<\/strong><\/h3>\n

    Doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 sau:<\/p>\n

      \n
    • Nh\u00e2n kh\u1ea9u h\u1ecdc (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, v\u0103n h\u00f3a,\u2026);<\/li>\n
    • \u0110\u1ecba l\u00fd v\u00f9ng mi\u1ec1n;<\/li>\n
    • Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh;<\/li>\n
    • H\u00e0nh vi mua h\u00e0ng;<\/li>\n
    • S\u1edf th\u00edch c\u00e1 nh\u00e2n hay th\u00f3i quen ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n

      Ti\u1ebfp theo doanh nghi\u1ec7p s\u1ebd ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo nh\u00f3m c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 chia th\u00e0nh 4 nh\u00f3m:<\/p>\n

        \n
      • Kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/li>\n
      • Kh\u00e1ch h\u00e0ng v\u1edbi ti\u1ec1m n\u0103ng l\u1edbn<\/li>\n
      • Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb kh\u00f4ng cao<\/li>\n
      • Kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c<\/li>\n<\/ul>\n

        Vi\u1ec7c ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, d\u00f2ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

        N\u1ebfu kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed5 ch\u1ee9c hay doanh nghi\u1ec7p th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1eb7c tr\u01b0ng nh\u01b0:<\/p>\n

          \n
        • Quy m\u00f4 doanh nghi\u1ec7p<\/li>\n
        • Doanh thu h\u1eb1ng n\u0103m<\/li>\n
        • S\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean<\/li>\n
        • L\u0129nh v\u1ef1c kinh doanh<\/li>\n<\/ul>\n

          B\u01b0\u1edbc 3: Kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng<\/strong><\/h3>\n

          Kh\u1ea3o s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c doanh nghi\u1ec7p nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u00f3 nh\u1eefng thu\u1eadn l\u1ee3i v\u00e0 b\u1ea5t ti\u1ec7n ra sao th\u00f4ng qua vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t theo m\u00f4 h\u00ecnh nh\u00f3m ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u1ec3 ki\u1ec3m tra. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1eb1m t\u00ecm ki\u1ebfm nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n

          Ngo\u00e0i ra, nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c h\u1ebft s\u1ee9c thi\u1ebft y\u1ebfu c\u1ee7a doanh nghi\u1ec7p. T\u1eeb nghi\u00ean c\u1ee9u \u0111\u00f3, doanh nghi\u1ec7p r\u00fat ra nh\u1eefng kinh nghi\u1ec7m \u201cx\u01b0\u01a1ng m\u00e1u\u201d t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, tr\u00e1nh ph\u1ea1m ph\u1ea3i nh\u1eefng sai l\u1ea7m nghi\u00eam tr\u1ecdng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 kh\u00f4ng mong mu\u1ed1n trong t\u01b0\u01a1ng lai.<\/p>\n

          \"\"
          Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/em><\/figcaption><\/figure>\n

          B\u01b0\u1edbc 4: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng\u00a0<\/strong><\/h3>\n

          \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra, doanh nghi\u1ec7p c\u1ea7n ho\u1ea1ch \u0111\u1ecbch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong t\u01b0\u01a1ng lai g\u1ea7n hay xem x\u00e9t \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. Sau \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd li\u1ec7t k\u00ea chi ti\u1ebft c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch th\u00f4ng qua c\u00f4ng vi\u1ec7c th\u01b0\u1eddng nh\u1eadt c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 thi\u1ebft b\u1ecb v\u00e0 nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p \u0111\u1ec3 tri\u1ec3n khai.<\/p>\n

          Doanh nghi\u1ec7p ph\u1ea3i c\u00e2n nh\u1eafc \u01b0u ti\u00ean th\u1ef1c hi\u1ec7n nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft, \u0111\u1ed3ng th\u1eddi quy \u0111\u1ecbnh th\u1eddi gian c\u1ee5 th\u1ec3 cho c\u00f4ng vi\u1ec7c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n \u0111\u00fang quy tr\u00ecnh v\u00e0 th\u1eddi gian quy \u0111\u1ecbnh. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra c\u01a1 ch\u1ebf ki\u1ec3m so\u00e1t nh\u00e2n s\u1ef1, t\u1eadp trung c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 c\u1ee7ng c\u1ed1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh trong quy tr\u00ecnh l\u00e0m vi\u1ec7c.<\/p>\n

          Nh\u1eb1m b\u1ea3o \u0111\u1ea3m nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan c\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung th\u00ec s\u1ef1 th\u1ed1ng nh\u1ea5t v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3 d\u1ef1 ki\u1ebfn, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 c\u1ef1c k\u1ef3 thi\u1ebft y\u1ebfu. Vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng, y\u00eau c\u1ea7u doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 v\u1ea1ch ra \u0111\u00edch \u0111\u1ebfn m\u00e0 c\u00f2n n\u00eau r\u00f5 ph\u01b0\u01a1ng th\u1ee9c th\u1ef1c hi\u1ec7n c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch.<\/p>\n

          B\u01b0\u1edbc 5: L\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng<\/strong><\/h3>\n

          Khi ti\u1ebfn h\u00e0nh kinh doanh th\u00ec doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng kh\u00f3 kh\u0103n, th\u1ea5t b\u1ea1i hay nh\u1eefng t\u00ecnh hu\u1ed1ng x\u1ea5u c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y \u1ea3nh h\u01b0\u1edfng kh\u00f4ng t\u1ed1t \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. Trong b\u01b0\u1edbc n\u00e0y, vi\u1ec7c doanh nghi\u1ec7p c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng cho nh\u1eefng t\u00ecnh hu\u1ed1ng x\u1ea5u nh\u1ea5t c\u00f3 th\u1ec3 x\u1ea3y ra trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c hay nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh li\u00ean quan.<\/p>\n

          K\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng h\u01a1n n\u1ebfu nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f4ng may x\u1ea3y ra trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh.<\/p>\n

          Ngo\u00e0i k\u1ebf ho\u1ea1ch ch\u1ee7 ch\u1ed1t, b\u1ea1n c\u0169ng n\u00ean l\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng<\/em><\/figcaption><\/figure>\n

          B\u01b0\u1edbc 6: D\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch<\/strong><\/h3>\n

          T\u1ea1i ph\u1ea7n n\u00e0y, doanh nghi\u1ec7p s\u1ebd d\u1ef1 t\u00ednh chi ph\u00ed \u0111\u1ea7u t\u01b0 trong t\u1eebng b\u01b0\u1edbc c\u1ee7a k\u1ebf ho\u1ea1ch sao cho th\u1ecfa m\u00e3n ti\u00eau ch\u00ed: tri\u1ec3n khai k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u01b0ng n\u1eb1m trong kh\u1ea3 n\u0103ng ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua vi\u1ec7c li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 \u0111\u1ea7u m\u1ee5c chi ti\u00eau c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t.<\/p>\n

          D\u1ef1 to\u00e1n \u0111\u01b0\u1ee3c kho\u1ea3n chi ph\u00ed ban \u0111\u1ea7u gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c s\u1ed1 v\u1ed1n c\u1ea7n c\u00f3, \u0111\u1ed3ng th\u1eddi t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

          B\u01b0\u1edbc 7: Tri\u1ec3n khai k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong><\/h3>\n

          Tri\u1ec3n khai k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 vi\u1ec7c doanh nghi\u1ec7p ho\u00e0n thi\u1ec7n v\u00e0 b\u1eaft \u0111\u1ea7u \u0111\u01b0a nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng, k\u00e8m v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, marketing hay ti\u1ebfp th\u1ecb,\u2026\u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

          Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n nh\u1eefng ch\u00ednh s\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh c\u0169ng nh\u01b0 ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n

          B\u01b0\u1edbc 8: Theo d\u00f5i v\u00e0 gi\u00e1m s\u00e1t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong><\/h3>\n

          T\u1ea1i b\u01b0\u1edbc cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p theo d\u00f5i t\u1ea5t c\u1ea3 nh\u1eefng \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng hay vi\u1ec7c ph\u1ee5c v\u1ee5 b\u00e1n h\u00e0ng,\u2026\u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00fd.<\/p>\n

          Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadp doanh s\u1ed1 b\u00e1n h\u00e0ng, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn theo tu\u1ea7n, th\u00e1ng ho\u1eb7c qu\u00fd,\u2026\u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n. Nh\u1eefng b\u00e1o c\u00e1o hay b\u1ea3n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u1eeb k\u1ebf ho\u1ea1ch gi\u00fap doanh nghi\u1ec7p r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u0169ng nh\u01b0 nh\u1eefng kinh nghi\u1ec7m qu\u00fd gi\u00e1 cho nh\u1eefng k\u1ebf ho\u1ea1ch ti\u1ebfp theo c\u1ee7a doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

          K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 g\u00ec? K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u00f3 t\u00ean ti\u1ebfng anh l\u00e0 Sales Plan, \u0111\u00e2y l\u00e0 v\u0103n b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c d\u1ef1 ki\u1ebfn \u0111\u1ec3 t\u1ed5ng h\u1ee3p c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ef1c hi\u1ec7n v\u00e0 k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng mong mu\u1ed1n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. K\u1ebf ho\u1ea1ch th\u01b0\u1eddng \u0111o l\u01b0\u1eddng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,240],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5801"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5801"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5801\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}