{"id":5809,"date":"2023-11-30T00:04:26","date_gmt":"2023-11-30T00:04:26","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5809"},"modified":"2023-12-15T00:28:12","modified_gmt":"2023-12-15T00:28:12","slug":"cach-tao-ke-hoach-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-tao-ke-hoach-ban-hang-hieu-qua.html","title":{"rendered":"C\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3!"},"content":{"rendered":"<p>B\u1ea1n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng? C\u00e1c doanh nh\u00e2n, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh b\u00e1n h\u00e0ng v\u00e0 gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c\u00a0vi\u1ebft k\u1ebf ho\u1ea1ch kinh doanh-b\u00e1n h\u00e0ng\u00a0&#8211; cho d\u00f9 l\u00e0 cho doanh nghi\u1ec7p, b\u1ed9 ph\u1eadn hay nh\u00f3m c\u1ee7a h\u1ecd. B\u1ea1n ph\u1ea3i bi\u1ebft m\u00ecnh \u0111ang \u0111i \u0111\u00e2u tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a m\u00ecnh v\u00e0 t\u1eeb \u0111\u00f3, b\u1ea1n ph\u1ea3i chia nh\u1ecf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<p>T\u1ea5t c\u1ea3 th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng (v\u00e0 h\u01a1n th\u1ebf n\u1eefa). \u0110\u1ecdc ti\u1ebfp \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 so\u1ea1n th\u1ea3o k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh.<\/p>\n<h2><strong>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/strong><br \/>\nK\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, chi\u1ebfn thu\u1eadt c\u1ea5p cao, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng tr\u1edf ng\u1ea1i ti\u1ec1m \u1ea9n. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng nh\u01b0ng t\u1eadp trung c\u1ee5 th\u1ec3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. K\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n &#8211; k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c c\u00e1ch b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3.<\/h2>\n<p><em>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng th\u01b0\u1eddng bao g\u1ed3m th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, m\u1ee5c ti\u00eau doanh thu, c\u01a1 c\u1ea5u \u0111\u1ed9i ng\u0169, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/em><\/p>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n<ul>\n<li>Truy\u1ec1n \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty b\u1ea1n cho nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li>\u0110\u01b0a ra\u00a0\u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c\u00a0cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li>V\u1ea1ch ra vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m cho \u0111\u1ed9i b\u00e1n h\u00e0ng v\u00e0 ban l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea1n.<\/li>\n<li>Theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u1ee7a nh\u00f3m b\u00e1n h\u00e0ng v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c.<\/li>\n<li>Quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, m\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 bao g\u1ed3m vi\u1ec7c t\u1ea1o ra m\u1ed9t t\u00e0i li\u1ec7u k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng. \u0110\u1ec3 t\u00e0i li\u1ec7u \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 t\u1ee5 b\u1ee5i tr\u00ean tr\u00ean gi\u00e1 s\u00e1ch, c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao.<\/p>\n<p>B\u1ea1n n\u00ean:<\/p>\n<ul>\n<li>Thu th\u1eadp d\u1eef li\u1ec7u b\u00e1n h\u00e0ng t\u1eeb n\u0103m tr\u01b0\u1edbc v\u00e0 t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau doanh thu c\u1ee7a b\u1ea1n.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u1ea3 nh\u1eefng \u0111i\u1ec3m y\u1ebfu s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 r\u00e0o c\u1ea3n v\u00e0 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh s\u1ebd h\u1eefu \u00edch.<\/li>\n<li>B\u1eaft \u0111\u1ea7u d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean xu h\u01b0\u1edbng nhu c\u1ea7u v\u00e0 d\u1eef li\u1ec7u l\u1ecbch s\u1eed.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 kho\u1ea3ng tr\u1ed1ng n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n<li>\u0110\u01b0a ra nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200bm\u1edbi d\u1ef1a tr\u00ean nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 v\u01b0\u1ee3t qua trong nh\u1eefng n\u0103m tr\u01b0\u1edbc.<\/li>\n<li>Thu h\u00fat s\u1ef1 tham gia c\u1ee7a c\u00e1c b\u00ean li\u00ean quan t\u1eeb c\u00e1c ph\u00f2ng ban c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 Ti\u1ebfp th\u1ecb v\u00e0 S\u1ea3n ph\u1ea9m.<\/li>\n<li>Ph\u00e1c th\u1ea3o c\u00e1c m\u1ee5c h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng su\u1ea5t v\u00e0 h\u1ea1n ng\u1ea1ch.<\/li>\n<\/ul>\n<p>M\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng kh\u00f4ng n\u00ean k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c t\u1ea1o t\u00e0i li\u1ec7u.<\/p>\n<p>B\u1ea1n s\u1ebd mu\u1ed1n nh\u1eafc l\u1ea1i quy tr\u00ecnh n\u00e0y h\u00e0ng n\u0103m \u0111\u1ec3 duy tr\u00ec s\u1ef1 xu\u1ea5t s\u1eafc trong b\u00e1n h\u00e0ng c\u1ee7a t\u1ed5 ch\u1ee9c m\u00ecnh.<\/p>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 cam k\u1ebft v\u1edbi\u00a0quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, h\u00e3y \u0111i s\u00e2u v\u00e0o th\u00e0nh ph\u1ea7n th\u1ef1c thi b\u1eb1ng v\u0103n b\u1ea3n c\u1ee7a l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0110i\u1ec1u g\u00ec c\u00f3 trong M\u1eabu K\u1ebf ho\u1ea1ch B\u00e1n h\u00e0ng?<\/p>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111i\u1ec3n h\u00ecnh bao g\u1ed3m c\u00e1c ph\u1ea7n sau:<\/p>\n<p>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0: \u0110\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 ph\u1ee5c v\u1ee5 b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n<p>M\u1ee5c ti\u00eau doanh thu\u00a0: M\u1ee9c doanh thu m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau mang l\u1ea1i trong m\u1ed7i th\u1eddi k\u1ef3.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt\u00a0: C\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu.<\/p>\n<p>\u0110\u1ecbnh gi\u00e1 v\u00e0 khuy\u1ebfn m\u1ea1i\u00a0: T\u00e0i li\u1ec7u v\u1ec1 gi\u00e1 \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n v\u00e0 m\u1ecdi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i s\u1eafp t\u1edbi c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n<p>Th\u1eddi h\u1ea1n v\u00e0 DRI (C\u00e1 nh\u00e2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp)\u00a0: V\u1ea1ch ra b\u1ea5t k\u1ef3 ng\u00e0y quan tr\u1ecdng n\u00e0o \u0111\u1ed1i v\u1edbi vi\u1ec7c ph\u00e2n ph\u1ed1i v\u00e0 li\u1ec7t k\u00ea nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 vi\u1ec7c ho\u00e0n th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n<p>C\u1ea5u tr\u00fac nh\u00f3m\u00a0: Ai trong nh\u00f3m c\u1ee7a b\u1ea1n v\u00e0 vai tr\u00f2 c\u1ee7a h\u1ecd l\u00e0 g\u00ec.<\/p>\n<p>T\u00e0i nguy\u00ean\u00a0: C\u00e1c c\u00f4ng c\u1ee5 m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu.<\/p>\n<p>\u0110i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng\u00a0: Th\u00f4ng tin th\u00edch h\u1ee3p v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh.<\/p>\n<p>C\u00e1ch vi\u1ebft k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/p>\n<ul>\n<li>S\u1ee9 m\u1ec7nh v\u00e0 b\u1ed1i c\u1ea3nh<\/li>\n<li>\u0110\u1ed9i<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n<li>C\u00f4ng c\u1ee5, Ph\u1ea7n m\u1ec1m v\u00e0 T\u00e0i nguy\u00ean<\/li>\n<li>\u0110\u1ecbnh v\u1ecb<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<li>K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng<\/li>\n<li>B\u00e0n th\u1eafng<\/li>\n<li>Ng\u00e2n s\u00e1ch<\/li>\n<\/ul>\n<h2><strong>1. S\u1ee9 m\u1ec7nh v\u00e0 b\u1ed1i c\u1ea3nh<\/strong><\/h2>\n<p>B\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch n\u00eau c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty b\u1ea1n. V\u00e0 vi\u1ebft ra m\u1ed9t l\u1ecbch s\u1eed ng\u1eafn g\u1ecdn c\u1ee7a doanh nghi\u1ec7p &#8211; \u0111i\u1ec1u n\u00e0y s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u01a1 b\u1ea3n khi k\u1ebf ho\u1ea1ch \u0111i s\u00e2u v\u00e0o c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n<p><strong>2. \u0110\u1ed9i<\/strong><\/p>\n<p>Ti\u1ebfp theo, m\u00f4 t\u1ea3 ai trong nh\u00f3m c\u1ee7a b\u1ea1n v\u00e0 vai tr\u00f2 c\u1ee7a h\u1ecd l\u00e0 g\u00ec. C\u00f3 l\u1ebd b\u1ea1n qu\u1ea3n l\u00fd n\u0103m nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi m\u1ed9t chuy\u00ean gia h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng v\u00e0 m\u1ed9t chuy\u00ean gia ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch th\u00eam nh\u00e2n vi\u00ean, h\u00e3y bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean, ch\u1ee9c danh c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd v\u00e0 th\u1eddi \u0111i\u1ec3m b\u1ea1n \u0111\u1ecbnh \u0111\u01b0a h\u1ecd v\u00e0o nh\u00f3m.<\/p>\n<p><strong>3. Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/p>\n<p>Cho d\u00f9 b\u1ea1n \u0111ang vi\u1ebft k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u1ea7u ti\u00ean hay l\u1ea7n th\u1ee9 m\u01b0\u1eddi l\u0103m, th\u00ec vi\u1ec7c bi\u1ebft \u0111\u01b0\u1ee3c nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng. Nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? T\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u thu\u1ed9c v\u1ec1 m\u1ed9t ng\u00e0nh c\u1ee5 th\u1ec3? V\u01b0\u1ee3t qu\u00e1 m\u1ed9t k\u00edch th\u01b0\u1edbc nh\u1ea5t \u0111\u1ecbnh? \u0110\u1ea5u tranh v\u1edbi c\u00f9ng m\u1ed9t th\u00e1ch th\u1ee9c?<\/p>\n<p>H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 c\u00e1c t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua kh\u00e1c nhau cho c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau. V\u00ed d\u1ee5: nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng\u00a0 c\u00f3 th\u1ec3 ch\u1ee7 y\u1ebfu b\u00e1n ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb cho CMO v\u00e0 ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng cho gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng.<\/p>\n<p>Ph\u1ea7n n\u00e0y trong k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 theo th\u1eddi gian khi gi\u1ea3i ph\u00e1p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m. Ngay t\u1eeb \u0111\u1ea7u, khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f2n s\u01a1 khai v\u00e0 gi\u00e1 b\u00e1n th\u1ea5p, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c b\u00e1n h\u00e0ng cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p. B\u00e2y gi\u1edd s\u1ea3n ph\u1ea9m \u0111\u00e3 m\u1ea1nh h\u01a1n nhi\u1ec1u v\u00e0 b\u1ea1n \u0111\u00e3 t\u0103ng gi\u00e1, c\u00e1c c\u00f4ng ty th\u1ecb tr\u01b0\u1eddng t\u1ea7m trung c\u00f3 th\u1ec3 s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 c\u1eadp nh\u1eadt t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>4. C\u00f4ng c\u1ee5, Ph\u1ea7n m\u1ec1m v\u00e0 T\u00e0i nguy\u00ean<\/strong><\/p>\n<p>B\u1ea1n c\u0169ng n\u00ean bao g\u1ed3m m\u00f4 t\u1ea3 v\u1ec1 t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh. B\u1ea1n \u0111\u1ecbnh s\u1eed d\u1ee5ng\u00a0ph\u1ea7n m\u1ec1m CRM\u00a0n\u00e0o ? B\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch cho c\u00e1c cu\u1ed9c thi v\u00e0 \u01b0u \u0111\u00e3i b\u00e1n h\u00e0ng kh\u00f4ng?<\/p>\n<p>\u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n s\u1ebd ch\u1ec9 ra nh\u1eefng c\u00f4ng c\u1ee5 m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n n\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd (v\u00ed d\u1ee5: \u0111\u00e0o t\u1ea1o, t\u00e0i li\u1ec7u, c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng, v.v.).<\/p>\n<p><strong>5. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/strong><\/p>\n<p>B\u00e2y gi\u1edd, h\u00e3y n\u00eau t\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. Gi\u1ea3i th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so s\u00e1nh nh\u01b0 th\u1ebf n\u00e0o, s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd m\u1ea1nh h\u01a1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u1edf \u0111i\u1ec3m n\u00e0o v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Ngo\u00e0i ra, h\u00e3y th\u1ea3o lu\u1eadn v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd so v\u1edbi c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u0169ng n\u00ean th\u1ea3o lu\u1eadn v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty SaaS, b\u1ea1n n\u00ean l\u01b0u \u00fd ph\u1ea7n m\u1ec1m d\u00e0nh ri\u00eang cho ng\u00e0nh d\u1ecdc \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. N\u1ebfu b\u1ea1n b\u00e1n qu\u1ea3ng c\u00e1o, h\u00e3y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 gia t\u0103ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u00f3 l\u1eadp tr\u00ecnh. C\u1ed1 g\u1eafng d\u1ef1 \u0111o\u00e1n nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>6.\u00a0Chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/p>\n<p>Trong ph\u1ea7n n\u00e0y, h\u00e3y m\u00f4 t\u1ea3 gi\u00e1 c\u1ee7a b\u1ea1n v\u00e0 b\u1ea5t k\u1ef3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i n\u00e0o b\u1ea1n \u0111ang d\u1ef1 \u0111\u1ecbnh ch\u1ea1y. B\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng ch\u00ednh n\u00e0o \u0111\u1ec3 t\u0103ng\u00a0nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u\u00a0v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? L\u01b0u \u00fd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n gi\u00e1:<\/p>\n<p>S\u1ea3n ph\u1ea9m A\u00a0: T\u0103ng gi\u00e1 t\u1eeb $ 40 l\u00ean $ 45 v\u00e0o ng\u00e0y 2 th\u00e1ng 2 (gi\u1ea3m 2% doanh s\u1ed1 h\u00e0ng th\u00e1ng)\u00a0S\u1ea3n ph\u1ea9m B\u00a0: N\u00e2ng c\u1ea5p mi\u1ec5n ph\u00ed n\u1ebfu b\u1ea1n gi\u1edbi thi\u1ec7u m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00e1c t\u1eeb ng\u00e0y 1 \u0111\u1ebfn ng\u00e0y 20 th\u00e1ng 1 (doanh s\u1ed1 h\u00e0ng th\u00e1ng t\u0103ng 20%)\u00a0S\u1ea3n ph\u1ea9m C\u00a0: Gi\u1ea3m gi\u00e1 t\u1eeb $ 430 xu\u1ed1ng c\u00f2n $ 400 v\u00e0o ng\u00e0y 1 th\u00e1ng 3 (doanh s\u1ed1 h\u00e0ng th\u00e1ng t\u0103ng 15%)\u00a0S\u1ea3n ph\u1ea9m D\u00a0: Kh\u00f4ng thay \u0111\u1ed5i<\/p>\n<p><strong>7. Chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n? \u0110\u1eebng qu\u00ean bao g\u1ed3m c\u00e1c ti\u00eau ch\u00ed m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00ean \u0111\u00e1p \u1ee9ng tr\u01b0\u1edbc khi c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng ti\u1ebfp c\u1eadn.<\/p>\n<p>V\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c\u00a0ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng\u00a0trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ed1t nhi\u1ec1u giao d\u1ecbch h\u01a1n.<\/p>\n<h2><strong>8. K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng<\/strong><\/h2>\n<p>Khi b\u1ea1n \u0111\u00e3 v\u1ea1ch ra n\u01a1i b\u1ea1n mu\u1ed1n \u0111\u1ebfn, b\u1ea1n ph\u1ea3i t\u00ecm ra c\u00e1ch b\u1ea1n s\u1ebd \u0111\u1ebfn \u0111\u00f3. Ph\u1ea7n n\u00e0y t\u00f3m t\u1eaft k\u1ebf ho\u1ea1ch tr\u00f2 ch\u01a1i c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu.<\/p>\n<p>\u0110\u00e2y l\u00e0 v\u00e0i v\u00ed d\u1ee5:<\/p>\n<p>A. M\u1ee5c ti\u00eau:\u00a0T\u0103ng t\u1ef7 l\u1ec7 gi\u1edbi thi\u1ec7u l\u00ean 30% trong qu\u00fd n\u00e0y<\/p>\n<p>T\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o k\u1ef9 thu\u1eadt gi\u1edbi thi\u1ec7u k\u00e9o d\u00e0i ba ng\u00e0y T\u1ed5 ch\u1ee9c cu\u1ed9c thi b\u00e1n h\u00e0ng \u0111\u1ec3 b\u00e1n h\u00e0ng gi\u1edbi thi\u1ec7u T\u0103ng hoa h\u1ed3ng tr\u00ean doanh s\u1ed1 gi\u1edbi thi\u1ec7u l\u00ean 5%<\/p>\n<h2><strong>9. M\u1ee5c ti\u00eau<\/strong><\/h2>\n<p>H\u1ea7u h\u1ebft c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u1ec1u d\u1ef1a tr\u00ean doanh thu. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1ed5ng doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng n\u0103m (ARR) l\u00e0 10 tri\u1ec7u \u0111\u00f4 la.<\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau \u00e2m l\u01b0\u1ee3ng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 100 kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c 450 doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 th\u1ef1c t\u1ebf; n\u1ebfu kh\u00f4ng, to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean v\u00f4 d\u1ee5ng.<\/p>\n<p>Y\u1ebfu t\u1ed1 v\u1ec1 gi\u00e1 s\u1ea3n ph\u1ea9m, t\u1ed5ng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft (TAM), kh\u1ea3 n\u0103ng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c (bao g\u1ed3m c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 Ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n).<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u0169ng n\u00ean \u0111\u01b0\u1ee3c g\u1eafn ch\u1eb7t v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ea5p cao c\u1ee7a b\u1ea1n; \u0111\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u00fd t\u01b0\u1edfng, n\u1ebfu c\u00f4ng ty \u0111ang c\u1ed1 g\u1eafng ti\u1ebfn l\u00ean th\u1ecb tr\u01b0\u1eddng h\u1ea1ng sang, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0\u00a0<i>&#8220;C\u00f3 \u0111\u01b0\u1ee3c 20 bi\u1ec3u tr\u01b0ng c\u1ee7a Doanh nghi\u1ec7p&#8221;<\/i>\u00a0thay v\u00ec\u00a0<i>&#8220;B\u00e1n X trong l\u0129nh v\u1ef1c kinh doanh m\u1edbi&#8221;<\/i>\u00a0(v\u00ec \u0111i\u1ec1u n\u00e0y s\u1ebd khuy\u1ebfn kh\u00edch b\u1ea1n ch\u1ec9 theo \u0111u\u1ed5i c\u00e1c giao d\u1ecbch thay v\u00ec t\u1eadp trung v\u00e0o \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng).<\/p>\n<p>T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t m\u1ee5c ti\u00eau. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t, sau \u0111\u00f3 x\u1ebfp h\u1ea1ng ph\u1ea7n c\u00f2n l\u1ea1i theo m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 c\u00e1c l\u00e3nh th\u1ed5, h\u00e3y ch\u1ec9 \u0111\u1ecbnh m\u1ed9t m\u1ee5c ti\u00eau ph\u1ee5 cho t\u1eebng l\u00e3nh th\u1ed5. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n v\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>B\u1ed1 tr\u00ed\u00a0d\u00f2ng th\u1eddi gian\u00a0c\u1ee7a b\u1ea1n qu\u00e1. Vi\u1ec7c c\u00f3 c\u00e1c \u0111i\u1ec3m chu\u1ea9n th\u01b0\u1eddng xuy\u00ean \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng, \u0111i tr\u01b0\u1edbc hay \u0111i sau trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<p>Gi\u1ea3 s\u1eed m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n trong qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c 30.000 \u0111\u00f4 la. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u0103m ngo\u00e1i, b\u1ea1n bi\u1ebft r\u1eb1ng doanh s\u1ed1 th\u00e1ng 1 v\u00e0 th\u00e1ng 2 ch\u1eadm h\u01a1n so v\u1edbi th\u00e1ng 3.<\/p>\n<p>V\u1edbi suy ngh\u0129 \u0111\u00f3, d\u00f2ng th\u1eddi gian c\u1ee7a b\u1ea1n l\u00e0:<\/p>\n<p>Th\u00e1ng 1\u00a0: 8.000 \u0111\u00f4 la\u00a0Th\u00e1ng 2\u00a0: $ 8.000\u00a0Th\u00e1ng 3\u00a0: 14.000 \u0111\u00f4 la<\/p>\n<p>B\u1ea1n c\u0169ng n\u00ean vi\u1ebft trong DRIs (c\u00e1c c\u00e1 nh\u00e2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u1ef1c ti\u1ebfp) n\u1ebfu c\u00f3. V\u00ed d\u1ee5: c\u00f3 th\u1ec3 h\u1ea1n ng\u1ea1ch th\u00e1ng 1 c\u1ee7a Rep Carol l\u00e0 5.000 \u0111\u00f4 la. \u0110\u1ea1i di\u1ec7n Shane, ng\u01b0\u1eddi v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n, c\u00f3 h\u1ea1n ng\u1ea1ch 3.000 \u0111\u00f4 la h\u00e0ng th\u00e1ng. \u0110\u1ed1i v\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf h\u01a1n, b\u00e0i t\u1eadp n\u00e0y gi\u00fap m\u1ecdi ng\u01b0\u1eddi tr\u00e1nh sao ch\u00e9p c\u00f4ng vi\u1ec7c c\u1ee7a nhau &#8211; v\u00e0 chuy\u1ec3n tr\u00e1ch nhi\u1ec7m xung quanh n\u1ebfu kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n<h2><strong>10. Ng\u00e2n s\u00e1ch<\/strong><\/h2>\n<p>M\u00f4 t\u1ea3 chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng bao g\u1ed3m:<\/p>\n<p>Tr\u1ea3 l\u01b0\u01a1ng (l\u01b0\u01a1ng v\u00e0 hoa h\u1ed3ng) \u0110\u00e0o t\u1ea1o b\u00e1n h\u00e0ng C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean b\u00e1n h\u00e0ng Gi\u1ea3i th\u01b0\u1edfng cu\u1ed9c thi Ho\u1ea1t \u0111\u1ed9ng g\u1eafn k\u1ebft nh\u00f3m Chi ph\u00ed \u0111i l\u1ea1i \u0110\u1ed3 \u0103n<\/p>\n<p>So s\u00e1nh ng\u00e2n s\u00e1ch k\u1ebf ho\u1ea1ch\u00a0b\u00e1n h\u00e0ng\u00a0v\u1edbi\u00a0d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng\u00a0c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u1eadp ng\u00e2n s\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0a k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi, h\u00e3y \u0111\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 cao.<\/p>\n<p>M\u1eb9o \u0111\u1ec3 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/p>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 xem x\u00e9t nh\u1eefng g\u00ec b\u1ea1n n\u00ean \u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, bao g\u1ed3m m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u00e0 m\u00f4 h\u00ecnh.<\/p>\n<p>T\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 m\u1eb9o v\u00e0 th\u1ee7 thu\u1eadt \u0111\u1ec3 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c con s\u1ed1 m\u1ee5c ti\u00eau v\u00e0 v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a c\u1ea5p tr\u00ean.<\/p>\n<p>V\u00ed d\u1ee5 v\u1ec1 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/p>\n<p>C\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5.<\/p>\n<h2><strong>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng 30-60-90 ng\u00e0y<\/strong><\/h2>\n<p>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng chung n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh kh\u00f4ng ph\u1ea3i theo ch\u1ee7 \u0111\u1ec1 m\u00e0 theo khung th\u1eddi gian. B\u1ea1n s\u1ebd t\u1ea1o ba m\u1ee5c ti\u00eau: m\u1ed9t cho m\u1ed1c 30 ng\u00e0y, m\u1ed9t cho m\u1ed1c 60 ng\u00e0y v\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng cho m\u1ed1c 90 ng\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn t\u1eadp trung v\u00e0o h\u1ea1n ng\u1ea1ch ho\u1eb7c\u00a0gi\u1ea3m\u00a0t\u1ef7 l\u1ec7\u00a0r\u1eddi \u0111i\u00a0c\u1ee7a\u00a0kh\u00e1ch h\u00e0ng\u00a0theo m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi v\u1edbi vai tr\u00f2 n\u00e0y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch 30-60-90 ng\u00e0y \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a m\u00ecnh trong ch\u00edn m\u01b0\u01a1i ng\u00e0y \u0111\u1ea7u ti\u00ean.<\/p>\n<h2><strong>K\u1ebf ho\u1ea1ch B\u00e1n h\u00e0ng Ti\u1ebfp th\u1ecb-C\u0103n ch\u1ec9nh<\/strong><\/h2>\n<p>Theo nhi\u1ec1u c\u00e1ch, k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi ti\u1ebfp th\u1ecb, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng li\u00ean k\u1ebft ti\u1ebfp th\u1ecb n\u1ebfu t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n ch\u01b0a ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3 hai b\u1ed9 ph\u1eadn n\u00e0y. Tr\u1ecdng t\u00e2m c\u1ee7a k\u1ebf ho\u1ea1ch s\u1ebd l\u00e0 thi\u1ebft l\u1eadp\u00a0h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng\u00a0v\u00e0 t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua, \u0111\u1ed3ng th\u1eddi \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb v\u1edbi qu\u1ea3ng c\u00e1o chi\u00eau h\u00e0ng c\u1ee7a doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<h2><strong>K\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n<p>K\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ph\u00e1c th\u1ea3o danh s\u00e1ch nhi\u1ec7m v\u1ee5 v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 m\u1ee5c ti\u00eau khi m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng ho\u1eb7c l\u00e3nh th\u1ed5 m\u1edbi. Lo\u1ea1i k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng n\u00e0y \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u1edf m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd m\u1edbi. Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n s\u1ebd t\u00ednh \u0111\u1ebfn chi ph\u00ed ph\u00e2n ph\u1ed1i v\u00e0 &#8211; n\u1ebfu c\u00f3 &#8211; ch\u00eanh l\u1ec7ch m\u00fai gi\u1edd gi\u1eefa \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 ng\u01b0\u1eddi mua m\u1ee5c ti\u00eau, c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 h\u1eadu c\u1ea7n kh\u00e1c.<\/p>\n<h2><strong>K\u1ebf ho\u1ea1ch b\u00e1n s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111ang tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ea1n s\u1ebd mu\u1ed1n t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ri\u00eang cho m\u1ee5c \u0111\u00edch t\u1ea1o doanh thu t\u1eeb s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, c\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o an to\u00e0n cho c\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh n\u1ebfu b\u1ea1n \u0111ang chuy\u1ec3n sang m\u00f4 h\u00ecnh\u00a0b\u00e1n h\u00e0ng theo k\u00eanh\u00a0.<\/p>\n<p>S\u1eed d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh \u0111\u1ec3 c\u1ee7ng c\u1ed1 k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n\u00a0. Khi tr\u00ecnh b\u00e0y k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t b\u00ean li\u00ean quan, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt l\u00fd do t\u1ea1i sao k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec7u qu\u1ea3.<\/p>\n<p>Ch\u1ec9 \u0111\u1ecbnh c\u00f4ng ngh\u1ec7 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i th\u00e0nh c\u00f4ng\u00a0. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 tham kh\u1ea3o n\u1ed9i b\u1ed9 ho\u1eb7c \u0111\u1ec3 cho c\u00e1c b\u00ean li\u00ean quan bi\u1ebft b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t bao g\u1ed3m\u00a0CRM\u00a0v\u00e0\u00a0ph\u1ea7n m\u1ec1m b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n\u00a0.<\/p>\n<p>H\u1ed7 tr\u1ee3 \u0111\u1ec1 xu\u1ea5t ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n v\u1edbi d\u1eef li\u1ec7u v\u00e0 d\u1eef li\u1ec7u kh\u00f3\u00a0. N\u1ebfu b\u1ea1n \u0111ang t\u1ea1o ng\u00e2n s\u00e1ch nh\u01b0 m\u1ed9t ph\u1ea7n trong k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh, h\u00e3y h\u1ed7 tr\u1ee3 ng\u00e2n s\u00e1ch \u0111\u00f3 b\u1eb1ng d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t v\u00e0 d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p>T\u1ea1o c\u00e1c k\u1ebf ho\u1ea1ch kh\u00e1c nhau cho m\u1ed7i \u0111\u1ed9i\u00a0. N\u1ebfu b\u1ea1n t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh, b\u00e1n h\u00e0ng trong n\u01b0\u1edbc, b\u00e1n h\u00e0ng ra n\u01b0\u1edbc ngo\u00e0i, b\u00e1n h\u00e0ng t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng, v.v., b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u00e0 KPI c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n<p>Nh\u1eadn \u0111\u1ea7u v\u00e0o c\u1ee7a marketing. Marketing\u00a0v\u00e0 li\u00ean k\u1ebft b\u00e1n h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u th\u00f4ng tin \u0111\u1ea7u v\u00e0o t\u1eeb ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp c\u00e1c n\u1ed7 l\u1ef1c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng.<\/p>\n<p>N\u00f3i chuy\u1ec7n v\u1edbi \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3u nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd.\u00a0C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb l\u1ea1c trong c\u00e1c con s\u1ed1 v\u00e0 d\u1ef1 b\u00e1o. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft h\u00e0ng ng\u00e0y c\u1ee7a \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec s\u1ebd v\u00e0 s\u1ebd kh\u00f4ng ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 ho\u1eb7c kh\u1ea3 thi.<\/p>\n<p>Ho\u00e0n th\u00e0nh ph\u00e2n t\u00edch c\u1ea1nh tranh chuy\u00ean s\u00e2u.\u00a0B\u1ea1n ph\u1ea3i bi\u1ebft \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang l\u00e0m t\u1ed1t \u0111i\u1ec1u g\u00ec \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch th\u00fac \u0111\u1ea9y c\u00f4ng ty c\u1ee7a b\u1ea1n theo h\u01b0\u1edbng \u0111\u00f3.<\/p>\n<p>V\u00ed d\u1ee5 v\u1ec1 K\u1ebf ho\u1ea1ch B\u00e1n h\u00e0ng Chi\u1ebfn l\u01b0\u1ee3c<\/p>\n<p>N\u1ebfu b\u1ea1n c\u1ea7n th\u00eam ngu\u1ed3n c\u1ea3m h\u1ee9ng, h\u00e3y xem c\u00e1c v\u00ed d\u1ee5 v\u1ec1 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng n\u00e0y.<\/p>\n<p>1.\u00a0M\u1eabu k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee7a HubSpot<\/p>\n<p>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/p>\n<p>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, chi\u1ebfn thu\u1eadt c\u1ea5p cao, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng tr\u1edf ng\u1ea1i ti\u1ec1m \u1ea9n. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng nh\u01b0ng t\u1eadp trung c\u1ee5 th\u1ec3 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. K\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n &#8211; k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c c\u00e1ch b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<p>K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng th\u01b0\u1eddng bao g\u1ed3m th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, m\u1ee5c ti\u00eau doanh thu, c\u01a1 c\u1ea5u \u0111\u1ed9i ng\u0169, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n<p>Truy\u1ec1n \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty b\u1ea1n cho nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u1ea1ch ra vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m cho \u0111\u1ed9i b\u00e1n h\u00e0ng v\u00e0 ban l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea1n.<\/p>\n<p>Theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u1ee7a nh\u00f3m b\u00e1n h\u00e0ng v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<p>Quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/p>\n<p>Tuy nhi\u00ean, m\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 bao g\u1ed3m vi\u1ec7c t\u1ea1o ra m\u1ed9t t\u00e0i li\u1ec7u k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng. \u0110\u1ec3 t\u00e0i li\u1ec7u \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 t\u1ee5 l\u1ea1i b\u1ee5i tr\u00ean gi\u00e1 s\u00e1ch, c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao.<\/p>\n<p>B\u1ea1n n\u00ean:<\/p>\n<p>Thu th\u1eadp d\u1eef li\u1ec7u b\u00e1n h\u00e0ng t\u1eeb n\u0103m tr\u01b0\u1edbc v\u00e0 t\u00ecm ki\u1ebfm xu h\u01b0\u1edbng.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau doanh thu c\u1ee7a b\u1ea1n.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng.<\/p>\n<p>\u0110\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u1ea3 nh\u1eefng \u0111i\u1ec3m y\u1ebfu s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 r\u00e0o c\u1ea3n v\u00e0 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh s\u1ebd h\u1eefu \u00edch.<\/p>\n<p>B\u1eaft \u0111\u1ea7u d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean xu h\u01b0\u1edbng nhu c\u1ea7u v\u00e0 d\u1eef li\u1ec7u l\u1ecbch s\u1eed.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 kho\u1ea3ng tr\u1ed1ng n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u01b0a ra nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200bm\u1edbi d\u1ef1a tr\u00ean nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 v\u01b0\u1ee3t qua trong nh\u1eefng n\u0103m tr\u01b0\u1edbc.<\/p>\n<p>Thu h\u00fat s\u1ef1 tham gia c\u1ee7a c\u00e1c b\u00ean li\u00ean quan t\u1eeb c\u00e1c ph\u00f2ng ban c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 Ti\u1ebfp th\u1ecb v\u00e0 S\u1ea3n ph\u1ea9m.<\/p>\n<p>Ph\u00e1c th\u1ea3o c\u00e1c m\u1ee5c h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng su\u1ea5t v\u00e0 h\u1ea1n ng\u1ea1ch.<\/p>\n<p>M\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng kh\u00f4ng n\u00ean k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c t\u1ea1o t\u00e0i li\u1ec7u.<\/p>\n<p>B\u1ea1n s\u1ebd mu\u1ed1n nh\u1eafc l\u1ea1i quy tr\u00ecnh n\u00e0y h\u00e0ng n\u0103m \u0111\u1ec3 duy tr\u00ec s\u1ef1 xu\u1ea5t s\u1eafc trong b\u00e1n h\u00e0ng c\u1ee7a t\u1ed5 ch\u1ee9c m\u00ecnh.<\/p>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 cam k\u1ebft v\u1edbi quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, h\u00e3y \u0111i s\u00e2u v\u00e0o th\u00e0nh ph\u1ea7n th\u1ef1c thi b\u1eb1ng v\u0103n b\u1ea3n c\u1ee7a l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng.<\/p>\n<p>g\u00f3c b\u00ecnh lu\u1eadn t\u1eeb MondiaL: c\u00e1c b\u1ea1n khi l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ea7n l\u01b0u \u00fd m\u1ed9t \u0111i\u1ec1u n\u00e0y nh\u00e9. Quy\u1ec1n l\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd r\u1ea5t l\u1edbn n\u1ebfu\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u00a0th\u00e0nh c\u00f4ng. V\u00e0 m\u1ed7i nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t khi ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. n\u00ean trong k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng h\u00e3y d\u00e0nh cho ph\u1ea7n \u0111\u00e0o t\u1ea1o, h\u01b0\u1edbng d\u1eabn nh\u00e2n s\u1ef1 m\u00ecnh n\u1eafm r\u00f5 v\u1ec1\u00a0\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p.<\/p>\n<p>\u0110\u00e2y c\u00f9ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p l\u00e0m th\u01b0\u01a1ng hi\u1ec7u ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 hi\u1ec7u qu\u1ea3 cao nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng? C\u00e1c doanh nh\u00e2n, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh b\u00e1n h\u00e0ng v\u00e0 gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c\u00a0vi\u1ebft k\u1ebf ho\u1ea1ch kinh doanh-b\u00e1n h\u00e0ng\u00a0&#8211; cho d\u00f9 l\u00e0 cho doanh nghi\u1ec7p, b\u1ed9 ph\u1eadn hay nh\u00f3m c\u1ee7a h\u1ecd. B\u1ea1n ph\u1ea3i bi\u1ebft m\u00ecnh \u0111ang \u0111i \u0111\u00e2u tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,240],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5809"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5809"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5809\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}