{"id":5819,"date":"2023-11-29T16:07:37","date_gmt":"2023-11-29T16:07:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5819"},"modified":"2023-11-29T15:35:03","modified_gmt":"2023-11-29T15:35:03","slug":"bi-quyet-de-dan-dat-va-quan-ly-doi-ngu-ban-hang-tro-nen-xuat-sac","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-quyet-de-dan-dat-va-quan-ly-doi-ngu-ban-hang-tro-nen-xuat-sac.html","title":{"rendered":"B\u00ed quy\u1ebft \u0111\u1ec3 d\u1eabn d\u1eaft v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng tr\u1edf n\u00ean xu\u1ea5t s\u1eafc?"},"content":{"rendered":"<p><strong>\u0110\u1ec3 kinh doanh th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c k\u1ef9 n\u0103ng\u00a0c\u00f9ng m\u1ed9t v\u0103n h\u00f3a qu\u1ea3n l\u00fd nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.\u00a0B\u1edfi v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng l\u1edbn m\u1ea1nh, xu\u1ea5t s\u1eafc \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u1ea3i c\u00f3 kinh nghi\u1ec7m c\u00f9ng kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft, hu\u1ea5n luy\u1ec7n m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Nhi\u1ec1u nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng, qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 t\u1ea1o ra s\u1ef1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng t\u00edch c\u1ef1c. N\u1ebfu m\u1ed9t t\u1ed5 ch\u1ee9c ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng k\u1ef9 n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u00e0 kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn ph\u01b0\u01a1ng di\u1ec7n qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, h\u1ecd s\u1ebd b\u1ecf c\u01a1 h\u1ed9i quan tr\u1ecdng \u0111\u1ec3 gia t\u0103ng hi\u1ec7u su\u1ea5t, ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n<p><strong><em>Vai tr\u00f2 c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n thay \u0111\u1ed5i<\/em><\/strong><\/p>\n<p>Ch\u00fang ta v\u1eabn ng\u1ea7m hi\u1ec3u:\u00a0c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi vi\u1ec7c tuy\u1ec3n d\u1ee5ng, qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0\u00a0gi\u1eef ch\u00e2n ng\u01b0\u1eddi t\u00e0i. Th\u01b0\u1eddng th\u1ea5y c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc v\u00e0 \u0111\u01b0\u1ee3c khen th\u01b0\u1edfng v\u1edbi v\u1ecb tr\u00ed qu\u1ea3n l\u00fd m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ea7y \u0111\u1ee7. Tuy v\u1eady, ng\u00e0y nay, vai tr\u00f2 c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i khi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng h\u01a1n trong vi\u1ec7c t\u1ea1o ra k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc. M\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng bi\u1ebft c\u00e1ch g\u1eafn k\u1ebft nh\u00e2n vi\u00ean, hu\u1ea5n luy\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0a h\u1ecd tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng theo h\u1ec7 th\u1ed1ng c\u00f3 t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng cao h\u01a1n, t\u0103ng doanh thu, gi\u1ea3m thi\u1ec3u s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ngh\u1ec9 vi\u1ec7c.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/getfly.vn\/assets\/uploads\/news\/images\/bi-quyet-quan-ly-dan-dat2.jpg\" alt=\"\" \/><\/p>\n<p><strong><em>Qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng &#8211; Ch\u00eca kh\u00f3a \u0111\u1ea7u ti\u00ean d\u1eabn d\u1eaft th\u00e0nh c\u00f4ng<\/em><\/strong><\/p>\n<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng, \u0111\u1ea7u ti\u00ean c\u1ea7n c\u00f3 m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng. Nghi\u00ean c\u1ee9u c\u1ee7a CSO Insights \u0111\u00e3 \u0111\u01b0a ra k\u1ebft lu\u1eadn: c\u00e1c t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n theo m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng c\u00f3 h\u1ec7 th\u1ed1ng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng cao h\u01a1n. C\u1ee5 th\u1ec3, m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng khoa h\u1ecdc, chi ti\u1ebft s\u1ebd h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean kinh doanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00fang h\u01b0\u1edbng v\u00e0 ch\u1ed1t sale nhanh h\u01a1n.<\/p>\n<p>Nh\u00e0 qu\u1ea3n l\u00fd th\u00e0nh c\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m nhi\u1ec1u h\u01a1n so v\u1edbi duy nh\u1ea5t m\u1ed9t vi\u1ec7c l\u00e0\u00a0qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng, h\u1ecd ph\u1ea3i bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng quy tr\u00ecnh \u0111\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng. C\u00f9ng v\u1edbi \u0111\u00f3, c\u1ea7n ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc v\u00e0 sau b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1. Mu\u1ed1n d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng\u00a0 tr\u1edf n\u00ean xu\u1ea5t s\u1eafc, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh th\u1ef1c hi\u1ec7n quy tr\u00ecnh b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft quy tr\u00ecnh \u0111\u00f3 v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean, l\u1ee3i \u00edch c\u1ee7a nh\u00e2n vi\u00ean g\u1eafn v\u1edbi l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p, t\u1eadp th\u1ec3.<\/p>\n<p><img decoding=\"async\" class=\"c008\" src=\"https:\/\/getfly.vn\/assets\/uploads\/news\/images\/bi-quyet-quan-ly-dan-dat3.jpg\" alt=\"\" \/><\/p>\n<p><strong><em>T\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 gia t\u0103ng hi\u1ec7u su\u1ea5t<\/em><\/strong><\/p>\n<p>L\u00e0m sao \u0111\u1ec3 g\u1eafn k\u1ebft t\u1eadp th\u1ec3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u0103ng \u0111\u1ed9ng, \u0111a d\u1ea1ng v\u1edbi t\u1ed5 ch\u1ee9c l\u00e0 m\u1ed9t n\u1ed7i b\u0103n kho\u0103n c\u1ee7a kh\u00f4ng \u00edt ng\u01b0\u1eddi l\u00e0m qu\u1ea3n l\u00fd. Nh\u00e0 qu\u1ea3n l\u00fd th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c vi\u1ec7c hu\u1ea5n luy\u1ec7n hi\u1ec7u qu\u1ea3 s\u1ebd mang l\u1ea1i hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng cao h\u01a1n.\u00a0 C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf, n\u1ebfu k\u1ef9 n\u0103ng hu\u1ea5n luy\u1ec7n c\u1ee7a nh\u00e0 qu\u1ea3n l\u00fd t\u0103ng l\u00ean th\u00ec hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd c\u0169ng s\u1ebd t\u0103ng l\u00ean.<\/p>\n<p>Ng\u01b0\u1eddi hu\u1ea5n luy\u1ec7n gi\u1ecfi l\u00e0 chuy\u00ean gia trong c\u1ea3 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 h\u00e0nh tr\u00ecnh gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi h\u1ecdc c\u00e1ch l\u00e0m m\u1ecdi th\u1ee9 t\u1ed1t h\u01a1n m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp. Ng\u01b0\u1eddi hu\u1ea5n luy\u1ec7n nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng gi\u1ecfi ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, t\u00f9y ho\u00e0n c\u1ea3nh, m\u1ee5c ti\u00eau m\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n t\u1ed5ng th\u1ec3. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n bi\u1ebft c\u00e1ch khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u00f3i l\u00ean t\u00e2m t\u01b0 v\u00e0 nguy\u1ec7n v\u1ecdng c\u1ee7a h\u1ecd.<\/p>\n<p><em>Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i l\u01b0u \u00fd nh\u1ecf, b\u00ean c\u1ea1nh \u0111\u00f3 \u0111\u1ec3\u00a0d\u1eabn d\u1eaft v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng tr\u1edf n\u00ean xu\u1ea5t s\u1eafc c\u00e1c doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng CRM (gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng). V\u1edbi nh\u1eefng t\u00ednh n\u0103ng th\u00f4ng minh, CRM gi\u00fap doanh nghi\u1ec7p:\u00a0<\/em><\/p>\n<ul>\n<li>Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/li>\n<li>Qu\u1ea3n l\u00fd l\u1ecbch h\u1eb9n gi\u1eefa sales v\u00e0 kh\u00e1ch h\u00e0ng<\/li>\n<li>Qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a sales<\/li>\n<li>Qu\u1ea3n l\u00fd cu\u1ed9c g\u1ecdi sale th\u1ef1c hi\u1ec7n<\/li>\n<li>H\u1ed7 tr\u1ee3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc &#8211; trong &#8211; sau b\u00e1n<\/li>\n<li>X\u00e2y d\u1ef1ng v\u00e0 theo d\u00f5i KPI cho kinh doanh<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 kinh doanh th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c k\u1ef9 n\u0103ng\u00a0c\u00f9ng m\u1ed9t v\u0103n h\u00f3a qu\u1ea3n l\u00fd nh\u1eb1m t\u0103ng gi\u00e1 tr\u1ecb cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.\u00a0B\u1edfi v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng l\u1edbn m\u1ea1nh, xu\u1ea5t s\u1eafc \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u1ea3i c\u00f3 kinh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,242],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5819"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5819"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5819\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}