{"id":5826,"date":"2023-11-29T14:58:54","date_gmt":"2023-11-29T14:58:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5826"},"modified":"2023-11-30T04:36:15","modified_gmt":"2023-11-30T04:36:15","slug":"quy-trinh-xay-dung-doi-ngu-ban-hang-xuat-sac-nha-quan-ly-can-quan-tam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quy-trinh-xay-dung-doi-ngu-ban-hang-xuat-sac-nha-quan-ly-can-quan-tam.html","title":{"rendered":"Quy tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n quan t\u00e2m"},"content":{"rendered":"

1. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng l\u00e0 b\u1ed9 ph\u1eadn c\u00f3 tr\u00e1ch nhi\u1ec7m th\u1ef1c thi v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu c\u1ee7a doanh nghi\u1ec7p. Trong\u00a0quy tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/strong>\u00a0hay b\u1ea5t c\u1ee9 quy tr\u00ecnh, c\u00f4ng vi\u1ec7c g\u00ec, nh\u00e2n s\u1ef1 v\u00e0 nh\u00e2n l\u1ef1c lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 tr\u1ecdng \u0111i\u1ec3m. Ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 b\u00e1n h\u00e0ng s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u00e0nh c\u00f4ng.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, b\u1ed9 ph\u1eadn n\u00e0y bao g\u1ed3m nhi\u1ec1u v\u1ecb tr\u00ed \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 kh\u00e1c nhau. T\u00f9y v\u00e0o c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u1ee7a t\u1eebng doanh nghi\u1ec7p m\u00e0 m\u1ed7i v\u1ecb tr\u00ed c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u t\u00ean g\u1ecdi nh\u01b0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng (gi\u00e1m \u0111\u1ed1c kinh doanh), nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng (chuy\u00ean vi\u00ean kinh doanh), nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (chuy\u00ean vi\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng), \u2026<\/p>\n

Quy m\u00f4 c\u1ee7a m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nh\u00f3m nh\u1ecf v\u00e0i ng\u01b0\u1eddi cho \u0111\u1ebfn nh\u1eefng nh\u00f3m l\u1edbn h\u01a1n l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m nh\u00e2n s\u1ef1. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c ch\u1ee7 y\u1ebfu v\u00e0o quy m\u00f4 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

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2. C\u00e1c v\u1ecb tr\u00ed th\u01b0\u1eddng c\u00f3 trong m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/strong><\/span><\/h2>\n

T\u00f9y theo t\u00ecnh h\u00ecnh kinh doanh, quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng c\u0169ng nh\u01b0 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c trong m\u1ed7i doanh nghi\u1ec7p m\u00e0 c\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng s\u1ebd c\u00f3 s\u1ef1 ph\u00e2n b\u1ed5 v\u1ecb tr\u00ed nh\u00e2n s\u1ef1 kh\u00e1c nhau. Tuy nhi\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh 7 v\u1ecb tr\u00ed c\u1ed1t l\u00f5i trong\u00a0quy tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/strong>\u00a0bao g\u1ed3m:.<\/p>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng (Chuy\u00ean vi\u00ean kinh doanh)<\/strong><\/span><\/h3>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chuy\u00ean vi\u00ean kinh doanh, l\u00e0 th\u00e0nh vi\u00ean c\u1ed1t l\u00f5i c\u1ee7a nh\u00f3m \u2013 h\u1ecd l\u00e0 ng\u01b0\u1eddi \u0111em s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p; hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u1ecd ch\u00ednh l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp b\u00e1n h\u00e0ng. Do \u0111\u00f3, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c coi l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p, khi ch\u00ednh h\u1ecd l\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn cho doanh nghi\u1ec7p trong \u1ea5n t\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng (Sales manager)<\/strong><\/span><\/h3>\n

Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u00e1m s\u00e1t \u0111\u1ed9i ng\u0169, \u0111\u1ed3ng th\u1eddi tuy\u1ec3n d\u1ee5ng v\u00e0 h\u01b0\u1edbng d\u1eabn, \u0111\u00e0o t\u1ea1o c\u00e1c th\u00e0nh vi\u00ean m\u1edbi trong nh\u00f3m. Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng qu\u1ea3n l\u00fd ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00f3m v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t.<\/p>\n

Tr\u1ee3 l\u00fd b\u00e1n h\u00e0ng (Assistant sales managers)<\/strong><\/span><\/h3>\n

V\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng ch\u1ec9 c\u00f3 \u1edf nh\u1eefng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 quy m\u00f4 l\u1edbn, h\u1ecd \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111\u1ed9i nh\u00f3m b\u00e1n h\u00e0ng. Tr\u1ee3 l\u00fd b\u00e1n h\u00e0ng h\u1ed7 tr\u1ee3 c\u00e1c l\u00e3nh \u0111\u1ea1o trong c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. \u0110\u1ed3ng th\u1eddi, h\u1ecd s\u1ebd l\u00e0 ng\u01b0\u1eddi gi\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00f3m, t\u1ed5ng h\u1ee3p v\u00e0 b\u00e1o c\u00e1o l\u1ea1i cho l\u00e3nh \u0111\u1ea1o c\u1ea5p cao. Ngo\u00e0i ra, h\u1ecd c\u00f3 th\u1ec3 c\u00f9ng tham gia th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 m\u00e0 c\u1ea5p tr\u00ean giao ph\u00f3 cho \u0111\u1ed9i nh\u00f3m b\u00e1n h\u00e0ng.<\/p>\n

\"X\u00e2y<\/p>\n

Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (Customer service specialist)<\/strong><\/span><\/h3>\n

C\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua v\u00e0 sau mua. H\u1ecd ti\u1ebfp nh\u1eadn cu\u1ed9c g\u1ecdi, gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u0103m h\u1ecfi, li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng sau mua nh\u1eb1m duy tr\u00ec m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft. M\u1eb7t kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea3m nhi\u1ec7m v\u1ecb tr\u00ed n\u00e0y c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n v\u00e0o c\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00f4ng qua kh\u1ea3o s\u00e1t tr\u1ef1c ti\u1ebfp m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng (Customer success representatives)<\/strong><\/span><\/h3>\n

\u0110\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng (hay g\u1ecdi t\u1eaft l\u00e0 CSR) l\u00e0 v\u1ecb tr\u00ed th\u01b0\u1eddng c\u00f3 trong c\u00e1c doanh nghi\u1ec7p B2B (business to business). \u0110\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t, h\u00e0i l\u00f2ng v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i tr\u00ean t\u1ea5t c\u1ea3 \u0111i\u1ec3m ch\u1ea1m v\u1edbi doanh nghi\u1ec7p. C\u00e1c \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 s\u1ebd l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n

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3. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc<\/strong><\/span><\/h2>\n

D\u01b0\u1edbi vai tr\u00f2 l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 hay \u0111\u1eb7c \u0111i\u1ec3m t\u1ea1o n\u00ean nh\u00f3m b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc s\u1ebd l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169. Theo \u0111\u00f3, \u0111\u1ec3 x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng s\u1ebd s\u1edf h\u1eefu b\u1ed1n y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

C\u00f3 m\u1ed9t \u201ch\u1ec7 th\u1ed1ng\u201d m\u1ee5c ti\u00eau (v\u00e0 h\u1ecd kh\u00f4ng s\u1ee3 nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn)<\/strong><\/span><\/h3>\n

\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc l\u00e0 \u0111\u1ed9i ng\u0169 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c \u201ch\u1ec7 th\u1ed1ng\u201d m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u01b0 duy v\u1ec1 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, y\u00eau th\u00edch th\u1eed th\u00e1ch v\u00e0 kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean.
\nDo \u0111\u00f3, c\u00e1c l\u00e3nh \u0111\u1ea1o kh\u00f4ng n\u00ean ng\u1ea7n ng\u1ea1i \u0111\u1ec1 ra c\u00e1c m\u1ee5c ti\u00eau cao h\u01a1n. Tuy nhi\u00ean c\u1ea7n l\u01b0u \u00fd r\u1eb1ng, c\u00e1c m\u1ee5c ti\u00eau n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n.<\/p>\n

Lu\u00f4n \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n

Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Do \u0111\u00f3, k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean l\u00e0 r\u1ea5t quan tr\u1ecdng cho vi\u1ec7c b\u00e1n h\u00e0ng. C\u00e1c nh\u00f3m b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng lu\u00f4n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y v\u00e0 h\u1ecd c\u1ed1 g\u1eafng \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1edd \u0111\u00f3, h\u1ecd nhanh ch\u00f3ng hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, mang \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng.<\/p>\n

\"X\u00e2y
X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n

M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0m t\u0103ng k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00f3m, c\u1ee5 th\u1ec3 74% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd chi ti\u00eau nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c doanh nghi\u1ec7p c\u00f3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t.<\/p>\n

Gi\u00e0u n\u0103ng l\u01b0\u1ee3ng v\u00e0 c\u00f3 s\u1ef1 thu h\u00fat, l\u00f4i cu\u1ed1n t\u1ef1 nhi\u00ean<\/strong><\/span><\/h3>\n

Nh\u00ecn chung, nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea3i t\u1ecfa ra n\u0103ng l\u01b0\u1ee3ng, s\u1ef1 \u1ea5m \u00e1p v\u00e0 l\u00f4i cu\u1ed1n. B\u1edfi n\u00f3 c\u00f3 t\u00ednh lan truy\u1ec1n v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed1i quan h\u1ec7 c\u1ee7a nh\u00f3m v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng kh\u00f4ng c\u00f3 n\u0103ng l\u01b0\u1ee3ng v\u00e0 s\u1ef1 l\u00f4i cu\u1ed1n t\u1ef1 nhi\u00ean th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u1ecf ra l\u1ea1nh l\u00f9ng, kh\u00f4ng ch\u00e2n th\u1ef1c v\u00e0 kh\u00f4ng \u0111\u00e1ng tin c\u1eady. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 \u0111\u00e0o t\u1ea1o, do \u0111\u00f3 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i thu\u00ea nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 gi\u00fap c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i.<\/p>\n

S\u1eb5n s\u00e0ng giao ti\u1ebfp, h\u1ecdc h\u1ecfi v\u00e0 c\u1ed9ng t\u00e1c<\/strong><\/span><\/h3>\n

M\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 t\u1eadp h\u1ee3p \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh vi\u00ean lu\u00f4n lu\u00f4n s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i, h\u1ee3p t\u00e1c v\u00e0 h\u1ecdc h\u1ecfi. B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c giao ti\u1ebfp, h\u1ed7 tr\u1ee3 \u0111\u1ed3ng \u0111\u1ed9i, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 nh\u00f3m m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u1edf tr\u00ean c\u00f9ng m\u1ed9t \u201cchi\u1ebfn tuy\u1ebfn\u201d.
\nDo \u0111\u00f3, ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u1ea3i x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng \u0111\u1ec1 cao tinh th\u1ea7n ph\u1ed1i h\u1ee3p, chia s\u1ebb gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n, khuy\u1ebfn kh\u00edch \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh t\u00ecm t\u00f2i, trau d\u1ed3i ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng t\u1ed1t h\u01a1n.<\/p>\n

 <\/p>\n

4. Quy tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/strong><\/span><\/h2>\n

Vi\u1ec7c thi\u1ebft l\u1eadp\u00a0quy tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/strong>\u00a0l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i t\u1eeb k\u1ebf ho\u1ea1ch \u0111\u1ebfn th\u1ef1c t\u1ebf, x\u00e1c \u0111\u1ecbnh m\u00ecnh c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec, b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 tri\u1ec3n khai nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc:<\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau k\u1ef3 v\u1ecdng \u0111\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/strong><\/span><\/h3>\n

Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean cho b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, k\u1ef3 v\u1ecdng \u0111\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 n\u00e0y; c\u00f3 th\u1ec3 l\u00e0 k\u1ef3 v\u1ecdng v\u1ec1 m\u1ee5c ti\u00eau doanh s\u1ed1, v\u1ec1 ch\u00e2n dung c\u00e1c th\u00e0nh vi\u00ean, \u2026<\/p>\n

Theo \u0111\u00f3, nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 \u0111i tr\u1ea3 l\u1eddi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi sau \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed9i nh\u00f3m b\u00e1n h\u00e0ng m\u00e0 h\u1ecd \u0111ang k\u1ef3 v\u1ecdng x\u00e2y d\u1ef1ng n\u00ean:<\/p>\n

    \n
  • Mu\u1ed1n nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ra doanh s\u1ed1 ngay l\u1eadp t\u1ee9c trong th\u1eddi gian ng\u1eafn h\u1ea1n, hay mong mu\u1ed1n nh\u00e2n vi\u00ean \u01b0u ti\u00ean x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n?<\/li>\n
  • C\u00f3 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n, \u0111\u1eb7c th\u00f9 c\u1ee7a ch\u00fang \u0111\u00f2i h\u1ecfi nh\u1eefng hay nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i nh\u01b0 th\u1ebf n\u00e0o? Nh\u00e2n vi\u00ean ph\u1ea3i th\u01b0\u1eddng xuy\u00ean l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, hay ch\u1ec9 t\u01b0\u01a1ng t\u00e1c qua \u0111i\u1ec7n tho\u1ea1i v\u00e0 email? \u2026<\/li>\n<\/ul>\n

    B\u01b0\u1edbc 2: Ch\u1ecdn quy m\u00f4 nh\u00f3m ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n

    Quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p s\u1ebd l\u00e0 ti\u1ec1n \u0111\u1ec1 gi\u00fap nh\u00e0 l\u00e3nh \u0111\u1ea1o quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng quy m\u00f4 nh\u00f3m b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi kh\u1edfi nghi\u1ec7p, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n m\u1ed9t, ho\u1eb7c m\u1ed9t v\u00e0i nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng. Nh\u01b0ng khi quy m\u00f4 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n th\u00ec ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o s\u1ebd ph\u1ea3i c\u00e2n nh\u1eafc ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u1edbi c\u00e1c v\u1ecb tr\u00ed m\u1edbi nh\u01b0 qu\u1ea3n l\u00fd nh\u00f3m, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,\u2026<\/p>\n

    \"X\u00e2y
    Ch\u1ecdn quy m\u00f4 nh\u00f3m ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p<\/figcaption><\/figure>\n

    B\u01b0\u1edbc 3: B\u1eaft \u0111\u1ea7u tuy\u1ec3n d\u1ee5ng<\/strong><\/span><\/h3>\n

    Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng v\u00e0 quy m\u00f4 nh\u00f3m b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p, l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai vi\u1ec7c tuy\u1ec3n d\u1ee5ng. C\u0103n c\u1ee9 v\u00e0o ch\u00e2n dung \u0111\u00e3 v\u1ea1ch ra c\u0169ng nh\u01b0 nh\u1eefng y\u00eau c\u1ea7u c\u1ea7n c\u00f3 \u1edf c\u00e1c \u1ee9ng vi\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c s\u1ebd gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng t\u00ecm v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh tuy\u1ec3n d\u1ee5ng cho m\u1ed9t v\u1ecb tr\u00ed m\u1edbi, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t n\u1ed9i b\u1ed9 c\u00f3 nh\u00e2n vi\u00ean n\u00e0o th\u00edch h\u1ee3p v\u1edbi v\u1ecb tr\u00ed n\u00e0y kh\u00f4ng. Nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00e3 quen thu\u1ed9c v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u1ea3 v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p s\u1ebd l\u00e0m cho qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o h\u1ecd \u1edf v\u1ecb tr\u00ed m\u1edbi tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, nhanh ch\u00f3ng h\u01a1n.<\/p>\n

    B\u01b0\u1edbc 4: \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean<\/strong><\/span><\/h3>\n

    Ngay c\u1ea3 khi c\u00f3 th\u1ec3 thu\u00ea \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 kinh nghi\u1ec7m b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc tr\u01b0\u1edbc \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n d\u00e0nh ch\u00fa tr\u1ecdng vi\u1ec7c \u0111\u00e0o t\u1ea1o. B\u1edfi m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c tri\u1ec3n khai theo nh\u1eefng c\u00e1ch kh\u00e1c nhau. Do \u0111\u00f3, do \u0111\u00f3 c\u1ea7n c\u00f3 giai \u0111o\u1ea1n \u0111\u00e0o t\u1ea1o \u0111\u1ec3 nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u1edbi ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, v\u0103n h\u00f3a, y\u00eau c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng chung c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\n

    \"X\u00e2y<\/figure>\n

    B\u01b0\u1edbc 5: Theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng c\u1ee7a nh\u00f3m<\/strong><\/span><\/h3>\n

    Khi \u0111\u1ed9i ng\u0169 b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng, l\u00e3nh \u0111\u1ea1o c\u1ea7n theo d\u00f5i hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c nh\u00f3m v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec3 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. Vi\u1ec7c theo d\u00f5i n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM).<\/p>\n

    MISA cung c\u1ea5p c\u00f4ng c\u1ee5 AMIS CRM gi\u00fap ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1ch quan nh\u1ea5t, t\u1eeb nh\u1eefng s\u1ed1 li\u1ec7u t\u1ed5ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p cho \u0111\u1ebfn s\u1ed1 li\u1ec7u chi ti\u1ebft c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. Th\u00f4ng qua nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y, l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng c\u1ee7a \u0111\u1ed9i nh\u00f3m v\u00e0 m\u1ed7i c\u00e1 nh\u00e2n, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n khi c\u00f3 s\u1ef1 sai l\u1ec7ch trong hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n trong nh\u00f3m n\u00f3i ri\u00eang v\u00e0 to\u00e0n \u0111\u1ed9i ng\u0169 n\u00f3i chung. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p, hay t\u00ecm ra gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f2n t\u1ed3n t\u1ea1i.<\/p>\n

    B\u01b0\u1edbc 6: Xem x\u00e9t x\u00e2y d\u1ef1ng th\u00eam m\u1ed9t b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng kh\u00e1c<\/strong><\/span><\/h3>\n

    \u0110\u1ed1i v\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng kinh doanh, v\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u00e3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru th\u00ec c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 xem x\u00e9t x\u00e2y d\u1ef1ng th\u00eam m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00e1c \u0111\u1ec3 t\u1ea1o ra nh\u1eefng kho\u1ea3n doanh thu t\u0103ng th\u00eam (additional revenue). Khi \u0111\u00f3, m\u1ed9t t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 bao g\u1ed3m hai b\u1ed9 ph\u1eadn ch\u00ednh l\u00e0 b\u1ed9 ph\u1eadn v\u1eadn h\u00e0nh b\u00e1n h\u00e0ng (ch\u1ecbu tr\u00e1ch nhi\u1ec7m li\u00ean quan \u0111\u1ebfn ch\u1ec9 s\u1ed1 b\u00e1n h\u00e0ng, t\u00ecm ki\u1ebfm & ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ph\u00e2n b\u1ed5 kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c \u0111\u1ed9i nh\u00f3m v\u00e0 nh\u00e2n vi\u00ean) v\u00e0 b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng (ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u00e0o t\u1ea1o c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng, gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng).<\/p>\n

     <\/p>\n

    <\/div>\n

    5. M\u1ed9t s\u1ed1 l\u01b0u \u00fd trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/strong><\/span><\/h2>\n

    5.1. Th\u1ef1c hi\u1ec7n \u0111a d\u1ea1ng h\u00f3a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/strong><\/span><\/h3>\n

    M\u1ed9t s\u1ed1 nh\u00e0 l\u00e3nh \u0111\u1ea1o cho r\u1eb1ng vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u00e2n vi\u00ean c\u00f3 c\u00f9ng t\u00ednh c\u00e1ch c\u0169ng nh\u01b0 s\u1edf th\u00edch s\u1ebd t\u0103ng hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c nh\u00f3m. Tuy nhi\u00ean, nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u1eabn n\u00ean c\u00e2n nh\u1eafc t\u00ednh \u0111a d\u1ea1ng h\u01a1n khi tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng cho \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh.<\/p>\n

    L\u1ef1a ch\u1ecdn c\u00e1c nh\u00e2n vi\u00ean kh\u00e1c s\u1edf tr\u01b0\u1eddng v\u00e0 c\u1ea3 t\u00ednh c\u00e1ch n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau ch\u00ed tuy\u1ec3n d\u1ee5ng ch\u00ednh th\u1ee9c. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00e2n b\u1eb1ng t\u1ed1t h\u01a1n c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t \u0111\u1ed9i nh\u00f3m. B\u1edfi trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, s\u1ebd c\u00f3 nhi\u1ec1u m\u1ea3ng c\u00f4ng vi\u1ec7c kh\u00e1c nhau, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u1ed7i c\u00f4ng vi\u1ec7c s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ed7i nh\u00f3m t\u00ednh c\u00e1ch kh\u00e1c nhau.<\/p>\n

    5.2. T\u1ea1o d\u1ef1ng ni\u1ec1m tin gi\u1eefa qu\u1ea3n l\u00fd v\u1edbi nh\u1eefng th\u00e0nh vi\u00ean \u1edf trong \u0111\u1ed9i<\/strong><\/span><\/h3>\n

    Ni\u1ec1m tin ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c c\u1ee7a m\u1ed7i th\u00e0nh vi\u00ean trong nh\u00f3m. Do \u0111\u00f3, n\u1ebfu ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o kh\u00f4ng th\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. V\u00e0 nh\u00e2n vi\u00ean c\u0169ng kh\u00f4ng tin t\u01b0\u1edfng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea3m b\u1ea3o quy\u1ec1n l\u1ee3i c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c th\u00e0nh vi\u00ean d\u1ec5 r\u01a1i v\u00e0o trong tr\u1ea1ng th\u00e1i u\u1ec3 o\u1ea3i v\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c c\u00f4ng vi\u1ec7c.<\/p>\n

    Do \u0111\u00f3, \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin gi\u1eefa doanh nghi\u1ec7p v\u1edbi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n ch\u1ee7 \u0111\u1ed9ng th\u0103m h\u1ecfi v\u00e0 tr\u00f2 chuy\u1ec7n, trao \u0111\u1ed5i v\u1ec1 nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 c\u1ea3 nh\u1eefng th\u1eed th\u00e1ch, k\u1ef3 v\u1ecdng trong t\u01b0\u01a1ng lai \u0111\u1ed1i v\u1edbi h\u1ecd. M\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o gi\u1ecfi c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u0169ng nh\u01b0 bi\u1ebft c\u00e1ch nu\u00f4i d\u01b0\u1ee1ng v\u00e0 duy tr\u00ec l\u00f2ng tin c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

    5.3. N\u1eafm r\u00f5 v\u1ec1 th\u00f4ng tin v\u00e0 c\u1ea3 mong mu\u1ed1n c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/strong><\/span><\/h3>\n

    \u0110\u1ec3 c\u00f4ng vi\u1ec7c c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh nhanh ch\u00f3ng m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 cao, nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi nhau. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n bi\u1ebft nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh c\u00f3 nguy\u1ec7n v\u1ecdng l\u00e0m c\u00f4ng vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o, \u1edf v\u1ecb tr\u00ed n\u00e0o s\u1ebd l\u00e0m t\u1ed1t v\u00e0 ph\u00e1t huy \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh b\u1ea3n th\u00e2n, \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n

    Vi\u1ec7c l\u00e3nh \u0111\u1ea1o xem x\u00e9t \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n trong nh\u1eefng ph\u1ea1m vi nh\u1ea5t \u0111\u1ecbnh s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn b\u00f3 v\u00e0 c\u1ed1ng hi\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n

    Lu\u00f4n lu\u00f4n ghi nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/strong><\/span><\/h4>\n

    Ng\u01b0\u1eddi qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00fang. C\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh d\u00e2n ch\u1ee7 trong vi\u1ec7c nh\u1eadn x\u00e9t v\u00e0 ph\u1ea3n h\u1ed3i \u00fd ki\u1ebfn c\u1ee7a l\u00e3nh \u0111\u1ea1o d\u00e0nh cho nh\u00e2n vi\u00ean. Theo \u0111\u00f3, vi\u1ec7c ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 c\u0103n c\u1ee9 gi\u00fap nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ec3 ho\u00e0n thi\u1ec7n b\u1ea3n th\u00e2n, \u0111\u1ed3ng th\u1eddi c\u0169ng gi\u00fap nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, \u0111\u01b0\u1ee3c l\u1eafng nghe, t\u1eeb \u0111\u00f3 c\u00f4ng vi\u1ec7c c\u0169ng s\u1ebd ti\u1ebfn tri\u1ec3n theo h\u01b0\u1edbng t\u00edch c\u1ef1c h\u01a1n.<\/p>\n

    \"X\u00e2y
    Lu\u00f4n ghi nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/figcaption><\/figure>\n

    Lu\u00f4n lu\u00f4n t\u00ecm c\u00e1ch kh\u01a1i d\u1eady tinh th\u1ea7n l\u00e0m vi\u1ec7c<\/strong><\/span><\/h4>\n

    M\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o tinh th\u1ea7n v\u00e0 \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c. Do \u0111\u00f3, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o n\u00ean \u0111\u1ec1 xu\u1ea5t nh\u1eefng ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 kh\u00edch l\u1ec7 tinh th\u1ea7n l\u00e0m vi\u1ec7c cho to\u00e0n th\u1ec3 \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0: khen ng\u1ee3i cho s\u1ef1 ti\u1ebfn b\u1ed9, t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1 \u0111\u1ec3 nh\u00e2n vi\u00ean giao ti\u1ebfp v\u00e0 chia s\u1ebb \u00fd t\u01b0\u1edfng, th\u01b0\u1edfng n\u00f3ng cho nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ea1t th\u00e0nh t\u00edch t\u1ed1t, \u2026<\/p>\n

    5.4. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/strong><\/span><\/h3>\n

    M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n th\u1ec3 \u0111\u1ed9i ng\u0169. Do \u0111\u00f3 nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n \u0111\u01b0a ra nh\u1eefng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng b\u1eb1ng s\u1ed1 li\u1ec7u, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c ch\u00fang, v\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u0169ng d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t k\u1ebft qu\u1ea3 kinh doanh qua t\u1eebng th\u1eddi k\u00ec.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3 vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng s\u1ebd gi\u00fap cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c r\u00f5 m\u00ecnh c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec, \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u00ec. T\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u1ec1 ra<\/p>\n

    5.5. C\u1ea7n c\u00f3 ch\u00ednh s\u00e1ch hoa h\u1ed3ng r\u00f5 r\u00e0ng cho nh\u00e2n vi\u00ean<\/strong><\/span><\/h3>\n

    Hoa h\u1ed3ng l\u00e0 ch\u1ebf \u0111\u1ed9 th\u01b0\u1edfng ri\u00eang bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p v\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o d\u00e0nh cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. Ch\u00ednh s\u00e1ch hoa h\u1ed3ng r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e2n l\u1ef1c gi\u1ecfi, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c n\u0103ng su\u1ea5t, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3. \u0110\u1ed1i v\u1edbi ch\u00ednh s\u00e1ch hoa h\u1ed3ng n\u00e0y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n ph\u1ea3i xem x\u00e9t d\u1ef1a tr\u00ean b\u00e0i to\u00e1n doanh thu \u0111\u1ec3 sao cho v\u1eeba c\u00f3 \u0111\u1ee7 t\u00ednh h\u1ea5p d\u1eabn cho nh\u00e2n vi\u00ean l\u1ea1i v\u1eeba c\u00f3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

    1. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng l\u00e0 b\u1ed9 ph\u1eadn c\u00f3 tr\u00e1ch nhi\u1ec7m th\u1ef1c thi v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu c\u1ee7a doanh nghi\u1ec7p. Trong\u00a0quy tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng\u00a0hay b\u1ea5t c\u1ee9 quy tr\u00ecnh, c\u00f4ng vi\u1ec7c g\u00ec, nh\u00e2n s\u1ef1 v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,242],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5826"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5826"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5826\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}