{"id":5886,"date":"2023-11-29T21:29:51","date_gmt":"2023-11-29T21:29:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5886"},"modified":"2023-12-21T11:38:25","modified_gmt":"2023-12-21T04:38:25","slug":"tong-hop-nhung-mau-bai-pr-hay-nhat-tu-cac-doanh-nghiep-lon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tong-hop-nhung-mau-bai-pr-hay-nhat-tu-cac-doanh-nghiep-lon.html","title":{"rendered":"T\u1ed5ng h\u1ee3p nh\u1eefng m\u1eabu b\u00e0i PR hay nh\u1ea5t t\u1eeb c\u00e1c doanh nghi\u1ec7p l\u1edbn"},"content":{"rendered":"

\u0110a s\u1ed1 c\u00e1c doanh nghi\u1ec7p l\u1edbn lu\u00f4n bi\u1ebft c\u00e1ch PR sao cho \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. V\u1eady t\u1ea1i sao ch\u00fang ta kh\u00f4ng tham kh\u1ea3o nh\u1eefng m\u1eabu b\u00e0i PR hay nh\u1ea5t t\u1eeb h\u1ecd?<\/strong><\/p>\n

\u0110\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p th\u00ec m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c Marketing khi \u0111\u01b0\u1ee3c tri\u1ec3n khai lu\u00f4n kh\u00f4ng th\u1ec3 thi\u1ebfu\u00a0b\u00e0i PR th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Vi\u1ec7c \u00e1p d\u1ee5ng PR v\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u1ebfu hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u \u0111\u00f3 khi\u00a0vi\u1ebft b\u00e0i PR cho doanh nghi\u1ec7p<\/strong>.<\/p>\n

V\u1eady nguy\u00ean nh\u00e2n do \u0111\u00e2u b\u00e0i PR c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u1ea1i kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kh\u1ea3 quan. S\u1ef1 th\u1ea5t b\u1ea1i trong vi\u1ec7c x\u00e2y d\u1ef1ng b\u00e0i PR b\u1eaft ngu\u1ed3n do \u0111\u00e2u? Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u1ecd vi\u1ebft b\u00e0i PR nh\u01b0 th\u1ebf n\u00e0o? B\u00e0i vi\u1ebft n\u00e0y ch\u00fang t\u00f4i s\u1ebd g\u1ee3i \u00fd cho b\u1ea1n\u00a0nh\u1eefng m\u1eabu b\u00e0i PR hay<\/strong>\u00a0t\u1eeb doanh nghi\u1ec7p l\u1edbn l\u00e0m t\u00e0i li\u1ec7u tham kh\u1ea3o cho nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m.<\/p>\n

Nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn b\u00e0i PR th\u1ea5t b\u1ea1i<\/h2>\n

B\u1ea1n \u0111\u00e3 t\u1eebng \u0111\u1eb7t ra c\u00e2u h\u1ecfi t\u1ea1i sao\u00a0b\u00e0i PR th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0c\u1ee7a m\u00ecnh kh\u00f4ng hi\u1ec7u qu\u1ea3? Chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a b\u1ea1n sao kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng? V\u1eady nguy\u00ean nh\u00e2n do \u0111\u00e2u d\u00f9 b\u1ea1n \u0111\u00e3 c\u1ed1 g\u1eafng d\u1ef1a theo nh\u1eefng g\u00ec b\u1ea3n th\u00e2n bi\u1ebft \u0111\u1ec3 l\u00e0m theo nh\u01b0ng v\u1eabn th\u1ea5t b\u1ea1i. Th\u1ef1c ra nguy\u00ean nh\u00e2n ch\u00ednh do nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n

Thi\u1ebfu m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n<\/h3>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng b\u1ea5t k\u00ec m\u1ed9t d\u1ef1 \u00e1n n\u00e0o c\u0169ng c\u1ea7n nh\u1eefng k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng. B\u1ea1n lu\u00f4n c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd r\u1ea5t nhi\u1ec1u th\u1ee9 t\u1eeb l\u1ecbch vi\u1ebft n\u1ed9i dung, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 \u0111\u1ebfn bi\u00ean t\u1eadp v\u00e0 ph\u00ea duy\u1ec7t\u00a0c\u00e1c b\u00e0i PR hay<\/strong>\u00a0\u2026 Trong k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c m\u00ecnh c\u1ea7n l\u00e0m g\u00ec l\u00e0m khi n\u00e0o v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u1ec1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u00f9ng th\u1eddi gian h\u1ea1n \u0111\u1ecbnh.<\/p>\n

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N\u1ebfu kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 th\u00ec b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 chi\u1ebfn d\u1ecbch n\u00e0o<\/p>\n<\/div>\n

Thi\u1ebfu s\u1ef1 th\u1ea5u hi\u1ec3u l\u1eafng nghe<\/h3>\n

Vi\u1ec7c kh\u00f4ng hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 kh\u00f4ng hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i khi vi\u1ebft b\u00e0i PR chuy\u00ean nghi\u1ec7p. B\u1ea1n \u0111\u00e3 hi\u1ec3u sai \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecdc c\u1ee7a nh\u1eefng b\u00e0i PR do m\u00ecnh vi\u1ebft ra n\u00ean kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mong mu\u1ed1n. Ch\u00ednh \u0111i\u1ec1u \u1ea5y khi\u1ebfn b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n

\u25ba : Tuy\u1ec3n d\u1ee5ng t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m nhi\u1ec1u v\u1ecb tr\u00ed t\u1ea1i C\u1ea7n Th\u01a1 v\u1edbi m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn, \u0111\u00e3i ng\u1ed9 t\u1ed1t t\u1ea1i\u00a0https:\/\/bit.ly\/38nEGRS<\/strong><\/p><\/blockquote>\n

Thi\u1ebfu t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h3>\n

Ngu\u1ed3n mang l\u1ea1i doanh s\u1ed1 v\u00e0 truy\u1ec1n th\u00f4ng cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh. S\u1ebd r\u1ea5t thi\u1ebfu s\u00f3t khi ch\u1ec9 t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 qu\u00ean nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110i\u1ec1u \u1ea5y d\u0129 nhi\u00ean khi\u1ebfn cho b\u1ea1n ch\u1ecbu th\u1ea5t b\u1ea1i.<\/p>\n

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N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 t\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh th\u00ec b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

Kh\u00f4ng c\u00f3 s\u1ef1 khi\u00eam t\u1ed1n<\/h3>\n

Khi c\u00f3\u00a0b\u00e0i vi\u1ebft PR s\u1ea3n ph\u1ea9m<\/strong>, b\u1ea1n c\u1ea7n n\u00ean r\u1ea1ch r\u00f2i r\u1eb1ng PR kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o. Vi\u1ec7c b\u1ea1n t\u00e2ng b\u1ed1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh s\u1ebd khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y thi\u1ebfu s\u1ef1 tin t\u01b0\u1edfng. V\u00ec v\u1eady, khi\u00a0vi\u1ebft b\u00e0i PR th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u1ea1n c\u1ea7n l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y r\u1eb1ng b\u1ea1n v\u1edbi h\u1ecd l\u00e0 nh\u1eefng b\u1ea1n \u0111ang h\u1ed7 tr\u1ee3 l\u1eabn nhau v\u00ec m\u1ed9t m\u1ee5c \u0111\u00edch n\u00e0o \u0111\u00f3. H\u00e3y c\u1ed1 g\u1eafng trao \u0111\u1ed5i, t\u01b0 v\u1ea5n v\u1edbi th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c thay v\u00ec khoe m\u1ebd.<\/p>\n

Kh\u00f4ng ki\u1ec3m tra k\u0129 b\u00e0i vi\u1ebft khi ho\u00e0n th\u00e0nh<\/h3>\n

Vi\u1ec7c b\u1ea1n ho\u00e0n th\u00e0nh b\u00e0i PR nh\u01b0ng kh\u00f4ng c\u00f3 s\u1ef1 ki\u1ec3m tra sau khi ho\u00e0n th\u00e0nh \u0111\u00f4i khi c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i. B\u1edfi l\u1ebd khi kh\u00f4ng check l\u1ea1i b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o bi\u1ebft \u0111\u01b0\u1ee3c b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh c\u00f3 nh\u1eefng sai s\u00f3t v\u1ec1 m\u1eb7t ng\u1eef ph\u00e1p, s\u1eed d\u1ee5ng t\u1eeb ng\u1eef hay ch\u1ee7 \u0111\u1ec1 kh\u00f4ng ph\u00f9 h\u1ee3p. Th\u1eadm ch\u00ed n\u1ebfu l\u1ee1 d\u00f9ng t\u1eeb ng\u1eef ph\u1ea3n c\u1ea3m s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi quay l\u01b0ng l\u1ea1i v\u1edbi b\u1ea1n.<\/p>\n

Nh\u1eefng b\u00e0i vi\u1ebft PR s\u1ea3n ph\u1ea9m hay \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p l\u1edbn<\/h2>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 thi\u1ebfu c\u00e1c chi\u1ebfn l\u01b0\u1ee3c PR. H\u1ecd \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a m\u00ecnh nh\u1edd c\u00f3 th\u1ec3 khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa h\u1ecd. V\u1eady n\u00ean ch\u00fang ra n\u00ean tham kh\u1ea3o\u00a0nh\u1eefng m\u1eabu b\u00e0i PR hay<\/strong>\u00a0c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111\u1ec3 ti\u1ebfp thu h\u1ecdc h\u1ecfi th\u00eam nh\u1eefng g\u00ec m\u00ecnh c\u00f2n thi\u1ebfu s\u00f3t.<\/p>\n

B\u00e0i PR m\u1eabu c\u1ee7a Google ch\u1ed1ng l\u1ea1i Ebola<\/strong><\/h3>\n
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B\u00e0i PR m\u1eabu c\u1ee7a Google ch\u1ed1ng l\u1ea1i Ebola mang l\u1ea1i hi\u1ec7u qu\u1ea3 kh\u00e1 t\u00edch c\u1ef1c<\/p>\n<\/div>\n

C\u00e1ch vi\u1ebft b\u00e0i PR hay cho ch\u1ee7 \u0111\u1ec1 m\u00f9a h\u00e8: S\u1ebb chia Coca- cola<\/strong><\/h3>\n
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B\u00e0i PR s\u1ea3n ph\u1ea9m hay c\u1ee7a Coca-Cola mang \u0111\u1ebfn s\u1ef1 k\u1ebft n\u1ed1i tuy\u1ec7t v\u1eddi<\/p>\n<\/div>\n

B\u00e0i PR s\u1ea3n ph\u1ea9m hay \u0111\u1ebfn t\u1eeb Burger King: Proud Whopper \u2013 \u201cB\u00e1nh Burger \u0111\u1ed3ng t\u00ednh\u201d<\/strong><\/h3>\n
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B\u00e0i vi\u1ebft PR s\u1ea3n ph\u1ea9m c\u1ee7a Buger King mang th\u00f4ng \u0111i\u1ec7p h\u01b0\u1edbng t\u1edbi c\u1ed9ng \u0111\u1ed3ng LGBT<\/p>\n<\/div>\n

B\u00e0i vi\u1ebft PR s\u1ea3n ph\u1ea9m c\u1ee7a Apple: S\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c s\u1edf h\u1eefu Iphone<\/strong><\/h3>\n
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b\u00e0i vi\u1ebft PR v\u1ec1 s\u1ea3n ph\u1ea9m Apple t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a iphone<\/p>\n<\/div>\n

B\u00e0i PR th\u01b0\u01a1ng hi\u1ec7u IceBucketChallenge: Chi\u1ebfn d\u1ecbch d\u1ed9i n\u01b0\u1edbc \u0111\u00e1 l\u00ean ng\u01b0\u1eddi<\/strong><\/h3>\n
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B\u00e0i vi\u1ebft pr m\u1eabu c\u1ee7a IceBucketChallenge trong chi\u1ebfn d\u1ecbch d\u1ed9i n\u01b0\u1edbc \u0111\u00e1<\/p>\n<\/div>\n

Qua \u0111\u00e2y ch\u00fang ta c\u0169ng bi\u1ebft \u0111\u01b0\u1ee3c th\u00eam nh\u1eefng nguy\u00ean d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u00e0i PR c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec7u qu\u1ea3. Mong r\u1eb1ng\u00a0nh\u1eefng m\u1eabu b\u00e0i PR hay<\/strong>\u00a0ph\u00eda tr\u00ean \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i chia s\u1ebb s\u1ebd l\u00e0 ph\u1ea7n t\u01b0 li\u1ec7u h\u1eefu \u00edch gi\u00fap c\u00e1c b\u1ea1n \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh\u00a0t\u00ecm vi\u1ec7c l\u00e0m content<\/strong><\/a>\u00a0c\u00f3 th\u1ec3 ho\u00e0n thi\u1ec7n k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh h\u01a1n n\u1eefa.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110a s\u1ed1 c\u00e1c doanh nghi\u1ec7p l\u1edbn lu\u00f4n bi\u1ebft c\u00e1ch PR sao cho \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. V\u1eady t\u1ea1i sao ch\u00fang ta kh\u00f4ng tham kh\u1ea3o nh\u1eefng m\u1eabu b\u00e0i PR hay nh\u1ea5t t\u1eeb h\u1ecd? \u0110\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p th\u00ec m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c Marketing khi \u0111\u01b0\u1ee3c tri\u1ec3n khai lu\u00f4n kh\u00f4ng th\u1ec3 thi\u1ebfu\u00a0b\u00e0i PR th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c \u00e1p […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5886"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5886"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5886\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}