{"id":5889,"date":"2023-11-30T00:11:35","date_gmt":"2023-11-30T00:11:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5889"},"modified":"2023-11-29T11:01:09","modified_gmt":"2023-11-29T11:01:09","slug":"nhung-luu-y-de-tao-ra-nhung-mau-bai-pr-hay-va-chat-luong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-luu-y-de-tao-ra-nhung-mau-bai-pr-hay-va-chat-luong.html","title":{"rendered":"NH\u1eeeNG L\u01afU \u00dd \u0110\u1ec2 T\u1ea0O RA NH\u1eeeNG M\u1eaaU B\u00c0I PR HAY V\u00c0 CH\u1ea4T L\u01af\u1ee2NG"},"content":{"rendered":"
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I. B\u00e0i PR l\u00e0 g\u00ec?<\/h2>\n
PR (Public Relations) c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong>, g\u1ed3m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 t\u1ea1o n\u00ean danh ti\u1ebfng cho th\u01b0\u01a1ng hi\u1ec7u, kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. B\u00e0i vi\u1ebft PR l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/div>\n
\u0110\u00e2y l\u00e0 nh\u1eefng b\u00e0i qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng. B\u00e0i PR th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ea7n c\u00f3 n\u1ed9i dung cu\u1ed1n h\u00fat, c\u00e2u ch\u1eef \u0111\u01b0\u1ee3c trau chu\u1ed1t m\u01b0\u1ee3t m\u00e0 nh\u01b0ng v\u1eabn ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 tin c\u1eady, \u0111\u00fang tr\u1ecdng t\u00e2m. \u0110\u1ed3ng th\u1eddi b\u00e0i vi\u1ebft ph\u1ea3i mang t\u1edbi th\u00f4ng tin gi\u00e1 tr\u1ecb v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/div>\n
\"nhung-mau-bai-pr-hay\"<\/div>\n
PR (Public Relations) hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang<\/div>\n

 <\/p>\n<\/div>\n

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II. L\u00fd do khi\u1ebfn b\u00e0i PR th\u1ea5t b\u1ea1i<\/h2>\n
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1. Ti\u00eau \u0111\u1ec1 ho\u1eb7c m\u1edf b\u00e0i kh\u00f4ng h\u1ea5p d\u1eabn<\/strong><\/h3>\n
Khi ng\u01b0\u1eddi \u0111\u1ecdc t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean Google, k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 s\u1ebd c\u00f3 h\u00e0ng ngh\u00ecn b\u00e0i vi\u1ebft li\u00ean quan t\u1edbi ch\u1ee7 \u0111\u1ec1. Nh\u1eefng b\u00e0i c\u00f3\u00a0ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc<\/strong>\u00a0click v\u00e0o trang web. M\u1ed9t b\u00e0i vi\u1ebft d\u00f9 c\u00f3 n\u1ed9i dung hay v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng ti\u00eau \u0111\u1ec1 th\u00f4 c\u1ee9ng s\u1ebd kh\u00f3 g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng nh\u1ea5n v\u00e0o xem.<\/div>\n
Th\u00eam v\u00e0o \u0111\u00f3, ph\u1ea7n m\u1edf b\u00e0i s\u01a1 s\u00e0i ho\u1eb7c kh\u00f4ng li\u00ean quan t\u1edbi ch\u1ee7 \u0111\u1ec1 s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc nghi ng\u1edd v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd \u0111\u00e1nh gi\u00e1 th\u1ea5p b\u00e0i vi\u1ebft, th\u1eadm ch\u00ed l\u00e0 tho\u00e1t ngay kh\u1ecfi trang web. V\u00ec th\u1ebf\u00a0nh\u1eefng m\u1eabu b\u00e0i pr hay<\/strong>\u00a0c\u1ea7n m\u1ed9t ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn c\u1ed9ng th\u00eam ph\u1ea7n m\u1edf b\u00e0i \u0111\u00fang tr\u1ecdng t\u00e2m m\u1edbi c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc.<\/div>\n

2. L\u1ed7i ng\u1eef ph\u00e1p<\/strong><\/h3>\n
L\u1ed7i ti\u1ebfp theo ng\u01b0\u1eddi vi\u1ebft hay g\u1eb7p l\u00e0 sai ng\u1eef ph\u00e1p, d\u00f9 l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 th\u00e2m ni\u00ean l\u00e2u n\u0103m c\u0169ng v\u1eabn c\u00f3 th\u1ec3 m\u1eafc l\u1ed7i n\u00e0y. C\u00e1ch \u0111\u1ec3 kh\u1eafc ph\u1ee5c l\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ecdc nhi\u1ec1u t\u00e0i li\u1ec7u, s\u00e1ch b\u00e1o v\u1ec1 content marketing. Qua \u0111\u00f3, ng\u01b0\u1eddi vi\u1ebft s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch h\u00e0nh v\u0103n, vi\u1ebft c\u00e2u ch\u1eef sao cho chu\u1ea9n x\u00e1c \u0111\u1ec3 c\u00f3\u00a0nh\u1eefng m\u1eabu b\u00e0i PR hay<\/strong>.<\/div>\n
\"nhung-mau-bai-pr-hay\"<\/div>\n
Ng\u1eef ph\u00e1p l\u00e0 l\u1ed7i m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi vi\u1ebft b\u00e0i hay g\u1eb7p ph\u1ea3i nh\u1ea5t<\/div>\n

3. \u0110\u1ea1o v\u0103n<\/strong><\/h3>\n
L\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t khi\u1ebfn b\u00e0i PR th\u1ea5t b\u1ea1i ch\u00ednh l\u00e0 \u0111\u1ea1o v\u0103n, \u0103n c\u1eafp n\u1ed9i dung t\u1eeb ngu\u1ed3n kh\u00e1c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng t\u1edbi danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n l\u00e0m m\u1ea5t uy t\u00edn c\u1ee7a ch\u00ednh ng\u01b0\u1eddi vi\u1ebft. Thu\u1eadt to\u00e1n c\u1ee7a Google ng\u00e0y c\u00e0ng th\u00f4ng minh n\u00ean d\u00f9 c\u00f3 s\u1eed d\u1ee5ng c\u00e1ch th\u1ee9c n\u00e0o \u0111\u1ec3 \u0111\u1ea1o v\u0103n th\u00ec vi\u1ec7c b\u1ecb ph\u00e1t hi\u1ec7n g\u1ea7n nh\u01b0 l\u00e0 ch\u1eafc ch\u1eafn.<\/div>\n
Gi\u1ea3 s\u1eed b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1o v\u0103n th\u00e0nh c\u00f4ng th\u00ec vi\u1ec7c l\u1eb7p l\u1ea1i n\u1ed9i dung c\u0169ng kh\u00f3 g\u00e2y ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng th\u1ee9 m\u1edbi l\u1ea1 v\u00e0 \u0111\u1ed9c \u0111\u00e1o n\u00ean nh\u1eefng th\u1ee9 c\u0169 s\u1ebd kh\u00f4ng khi\u1ebfn h\u1ecd th\u00edch th\u00fa.<\/div>\n

4. Kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng<\/strong><\/h3>\n
Nh\u1eefng m\u1eabu b\u00e0i PR hay<\/strong>\u00a0mu\u1ed1n th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u1ea7n k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft. K\u1ebf ho\u1ea1ch gi\u00fap b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau b\u00e0i vi\u1ebft c\u1ea7n h\u01b0\u1edbng t\u1edbi, c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. \u0110\u1ed3ng th\u1eddi c\u00f2n gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c th\u1eddi gian ch\u00ednh x\u00e1c c\u1ee7a deadline \u0111\u1ec3 s\u1eafp x\u1ebfp c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p.<\/div>\n

5. Thi\u1ebfu s\u1ef1 th\u1ea5u hi\u1ec3u<\/strong><\/h3>\n
\u0110i\u1ec1u khi\u1ebfn b\u00e0i vi\u1ebft PR th\u1ea5t b\u1ea1i l\u00e0 kh\u00f4ng th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng ho\u1eb7c ch\u01b0a th\u1ec3 hi\u1ec7n \u0111\u00fang v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f4ng ty cung c\u1ea5p. Do \u0111\u00f3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc n\u00ean h\u1ecd kh\u00f4ng mu\u1ed1n t\u1ed1n th\u1eddi gian v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/div>\n
\"nhung-mau-bai-pr-hay\"<\/div>\n
\u0110i\u1ec1u khi\u1ebfn b\u00e0i vi\u1ebft PR th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/div>\n<\/div>\n

 <\/p>\n<\/div>\n

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III. Ti\u00eau ch\u00ed c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft PR<\/h2>\n
Nh\u1eefng b\u00e0i vi\u1ebft PR hay c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ti\u00eau ch\u00ed sau:<\/strong><\/div>\n

1. Th\u1ef1c hi\u1ec7n \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n
B\u00e0i PR d\u00f9 \u1edf d\u1ea1ng \u1ea3nh, Infographic, EMagazine hay b\u00e0i truy\u1ec1n th\u1ed1ng \u0111\u1ec1u ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e2u ch\u1eef v\u00e0 h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau chung s\u1ebd kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh.<\/div>\n

2. H\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n
\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u00e0i vi\u1ebft hi\u1ec7u qu\u1ea3 c\u1ea7n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch PR. Sau \u0111\u00f3 t\u00ecm hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi h\u1ecd nh\u01b0:<\/div>\n
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  • Th\u00f3i quen, h\u00e0nh v\u00ec v\u00e0 nh\u1eadn th\u1ee9c hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
  • C\u00f4ng vi\u1ec7c, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
  • Ch\u1ee7 \u0111\u1ec1 ho\u1eb7c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m<\/li>\n<\/ul>\n
    Sau khi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ee5 th\u1ec3, b\u1ea1n ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 h\u01b0\u1edbng vi\u1ebft ph\u00f9 h\u1ee3p v\u1edbi b\u00e0i PR \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y. C\u00f3 th\u1ec3 n\u00f3i,\u00a0b\u00e0i PR ch\u1ecbu \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>, v\u00ec v\u1eady c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u nh\u00f3m n\u00e0y.<\/div>\n

    3. Th\u1ec3 hi\u1ec7n \u0111\u00fang th\u00f4ng \u0111i\u1ec7p\u00a0<\/strong><\/h3>\n
    Nh\u1eefng m\u1eabu b\u00e0i PR hay<\/strong>\u00a0kh\u00f4ng ch\u1ec9 v\u00ec c\u00e2u ch\u1eef \u0111\u01b0\u1ee3c trau chu\u1ed1t c\u1ea9n th\u1eadn m\u00e0 c\u00f2n v\u00ec th\u00f4ng \u0111i\u1ec7p \u0111\u1eb1ng sau. Tr\u01b0\u1edbc khi vi\u1ebft, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u00e0i l\u00e0 g\u00ec. Khi \u0111\u00f3 b\u1ea1n s\u1ebd bi\u1ebft m\u00ecnh c\u1ea7n vi\u1ebft g\u00ec \u0111\u1ec3 tr\u00e1nh lan man v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u mu\u1ed1n n\u00f3i. Ch\u1ec9 khi truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc th\u00ec b\u00e0i PR m\u1edbi th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng.<\/div>\n
    \"nhung-mau-bai-pr-hay\"<\/div>\n
    M\u1eabu PR hay c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p t\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc<\/div>\n

    4. \u0110\u1ea1t y\u00eau c\u1ea7u v\u1ec1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/strong><\/h3>\n
    Nh\u1eefng m\u1eabu b\u00e0i PR hay<\/strong>\u00a0ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u1ea7y \u0111\u1ee7, ng\u1eafn g\u1ecdn v\u00e0 x\u00fac t\u00edch. N\u1ebfu b\u00e0i vi\u1ebft th\u1eeba \u00fd ho\u1eb7c thi\u1ebfu \u00fd s\u1ebd kh\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh b\u00e0i vi\u1ebft chu\u1ea9n. V\u00ec th\u1ebf b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch v\u00e0 l\u00e0m r\u00f5 t\u1eebng \u00fd ch\u00ednh c\u1ee7a b\u00e0i PR. H\u00ecnh \u1ea3nh trong b\u00e0i c\u1ea7n c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u1edbi nhau v\u00e0 li\u00ean quan t\u1edbi ch\u1ee7 \u0111\u1ec1. N\u1ed9i dung cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea7n ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/div>\n

     <\/p>\n<\/div>\n

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    IV. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng nh\u1eefng m\u1eabu b\u00e0i PR hay v\u00e0 hi\u1ec7u qu\u1ea3<\/h2>\n

     <\/p>\n

    B\u00e0i PR y\u00eau c\u1ea7u ng\u01b0\u1eddi vi\u1ebft ph\u1ea3i c\u00f3 k\u1ef9 thu\u1eadt vi\u1ebft t\u1ed1t, n\u1eafm r\u00f5 th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Song song \u0111\u00f3, b\u1ea1n c\u1ea7n th\u1ea5u hi\u1ec3u insight kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u1ea5y, t\u00ecm ra c\u00e1ch vi\u1ebft h\u1ea5p d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc t\u00ecm hi\u1ec3u v\u00e0 n\u1ea3y sinh t\u00e2m l\u00fd mu\u1ed1n mua s\u1ea3n ph\u1ea9m. Sau \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng\u00a0nh\u1eefng m\u1eabu b\u00e0i PR hay<\/strong>\u00a0v\u00e0 hi\u1ec7u qu\u1ea3 b\u1ea1n n\u00ean tham kh\u1ea3o:<\/div>\n
    1. X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch c\u1ee7a b\u00e0i PR<\/strong><\/div>\n
    M\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 m\u1ee5c \u0111\u00edch kh\u00e1c nhau khi vi\u1ebft b\u00e0i PR.\u00a0C\u00f3 4 lo\u1ea1i m\u1ee5c \u0111\u00edch sau khi vi\u1ebft b\u00e0i PR<\/strong>:<\/div>\n
      \n
    • M\u1eabu b\u00e0i PR s\u1ef1 ki\u1ec7n nh\u01b0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi<\/li>\n
    • B\u00e0i PR th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng<\/li>\n
    • B\u00e0i PR \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
    • B\u00e0i PR x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n
      \"nhung-mau-bai-pr-hay\"
      \nC\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc khi vi\u1ebft b\u00e0i PR<\/div>\n

      2. T\u00ecm hi\u1ec3u ch\u1ee7 \u0111\u1ec1 c\u1ea7n vi\u1ebft<\/strong><\/h3>\n
      \u0110\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c b\u00e0i, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 c\u1ea7n vi\u1ebft l\u00e0 g\u00ec? \u0110\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ec1 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 b\u00e0i vi\u1ebft h\u01b0\u1edbng t\u1edbi, b\u1ea1n c\u1ea7n \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a h\u1ecd. Sau \u0111\u00f3, b\u1ea1n ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm th\u00f4ng tin chi ti\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng c\u00e1c ngu\u1ed3n nh\u01b0 Internet, s\u00e1ch b\u00e1o, t\u1ea1p ch\u00ed,… \u0111\u1ec3 t\u00ecm th\u00f4ng tin. Th\u00f4ng qua \u0111\u00f3 gi\u00fap b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch ti\u1ebfp c\u1eadn, di\u1ec5n \u0111\u1ea1t v\u00e0 tr\u00ecnh b\u00e0y b\u00e0i vi\u1ebft m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/div>\n

      3. Hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u00e0i PR h\u01b0\u1edbng \u0111\u1ebfn<\/strong><\/h3>\n
      Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi, c\u00f3 th\u1ec3 quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. \u0110\u1ec3 t\u00ecm ki\u1ebfm nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, b\u1ea1n n\u00ean d\u00f9ng traffic c\u00f3 s\u1eb5n ho\u1eb7c ngu\u1ed3n paid traffic c\u1ee7a c\u00e1c k\u00eanh b\u00e1o online, b\u00e1o gi\u1ea5y \u0111\u1ec3 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y.<\/div>\n
      Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh vi\u1ebft b\u00e0i PR m\u1eabu, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u00f3m \u0111\u1ed1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1ed3i, b\u1ea1n c\u1ea7n \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed sau \u0111\u00e2y v\u00e0o b\u00e0i vi\u1ebft.<\/div>\n
        \n
      • Ch\u1ecdn phong c\u00e1ch ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p.<\/li>\n
      • B\u00e0i vi\u1ebft PR c\u1ea7n \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/li>\n
      • Cung c\u1ea5p th\u00f4ng tin ch\u00e2n th\u1ef1c, h\u1eefu \u00edch v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd mua h\u00e0ng.<\/li>\n
      • \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 khi\u1ebfn h\u1ecd ch\u1ecdn b\u1ea1n.<\/li>\n
      • Gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1, r\u1eafc r\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

        4. T\u1ea1o ra th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a b\u00e0i vi\u1ebft<\/strong><\/h3>\n
        Nh\u1eefng m\u1eabu b\u00e0i PR hay kh\u00f4ng ch\u1ec9 \u1edf c\u00e2u ch\u1eef m\u00e0 c\u00f2n hay \u1edf th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i<\/strong>.
        \nV\u00ed d\u1ee5:<\/strong>\u00a0B\u1ea1n vi\u1ebft m\u1ed9t b\u00e0i PR v\u1ec1 ch\u1ec9 nha khoa, th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i l\u00e0 s\u1eed d\u1ee5ng ch\u1ec9 nha khoa t\u1ed1t cho r\u0103ng mi\u1ec7ng v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 th\u1ea9m m\u1ef9. Khi ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u1ecd s\u1ebd thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u1ec1 v\u1ec7 sinh r\u0103ng mi\u1ec7ng v\u00e0 c\u00f3 nhu c\u1ea7u mua ch\u1ec9 nha khoa. T\u1eeb \u0111\u00f3 gi\u00fap c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n m\u1eb7t h\u00e0ng n\u00e0y gia t\u0103ng doanh s\u1ed1.<\/div>\n
        C\u00f3 th\u1ec3 n\u00f3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u1ed9t b\u00e0i PR kh\u00f4ng ch\u1ec9 c\u00f3 l\u1ee3i cho vi\u1ec7c kinh doanh m\u00e0 c\u00f2n gi\u00fap thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a m\u1ed9t s\u1ed1 nh\u00f3m kh\u00e1ch h\u00e0ng. Khi doanh nghi\u1ec7p t\u1ea1o ra \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ed9ng \u0111\u1ed3ng th\u00ec s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau qu\u00fd v\u00e0 \u1ee7ng h\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang.<\/div>\n

        5. \u0110\u1ed9 d\u00e0i b\u00e0i vi\u1ebft PR<\/strong><\/h3>\n
        Th\u1ef1c t\u1ebf, \u0111\u1ed9 d\u00e0i b\u00e0i vi\u1ebft PR v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ecb gi\u1edbi h\u1ea1n. \u0110\u1ed1i v\u1edbi b\u00e0i vi\u1ebft tr\u00ean gi\u1ea5y t\u1ed1i \u0111a l\u00e0 300 ch\u1eef, c\u00f2n c\u00e1c b\u00e0i vi\u1ebft online t\u1ed1i \u0111a l\u00e0 650 ch\u1eef. V\u1eady n\u00ean b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i, s\u1eafp x\u1ebfp b\u1ed1 c\u1ee5c h\u1ee3p l\u00fd v\u00e0 r\u00f5 r\u00e0ng, c\u00e2u ch\u1eef ch\u00ednh x\u00e1c. C\u1ea7n tr\u00e1nh ki\u1ec3u vi\u1ebft d\u00e0i d\u00f2ng khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f3 hi\u1ec3u, kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin mong mu\u1ed1n.<\/div>\n
        \"nhung-mau-bai-pr-hay\"<\/div>\n
        B\u00e0i PR gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng t\u1eeb ng\u1eef n\u00ean c\u1ea7n t\u1eadp trung tr\u00e1nh lan man khi vi\u1ebft<\/div>\n

        6. L\u00ean d\u00e0n b\u00e0i, b\u1ed1 c\u1ee5c\u00a0<\/strong><\/h3>\n
        T\u1eeb c\u00e1c th\u00f4ng tin \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c b\u1ea1n x\u00e2y d\u1ef1ng d\u00e0n \u00fd cho b\u00e0i vi\u1ebft. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n t\u1ed5ng k\u1ebft l\u1ea1i to\u00e0n b\u1ed9 th\u00f4ng tin, chia \u00fd ch\u00ednh, \u00fd ph\u1ee5 cho b\u00e0i. C\u00e1ch n\u00e0y gi\u00fap tr\u00e1nh vi\u1ebft lan man, thi\u1ebfu tr\u1ecdng t\u00e2m l\u00e0m th\u00f4ng tin kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng. Trong qu\u00e1 tr\u00ecnh vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 b\u1ed5 sung th\u00eam c\u00e1c m\u1ee5c th\u00f4ng tin, s\u1eafp x\u1ebfp l\u1ea1i b\u1ed1 c\u1ee5c cho h\u1ee3p l\u00fd v\u00e0 d\u1ec5 \u0111\u1ecdc.<\/div>\n
        Ngo\u00e0i ra, b\u1ea1n n\u00ean s\u1eafp x\u1ebfp c\u00e1c m\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc quan t\u00e2m nh\u1ea5t l\u00ean ph\u00eda b\u00ean tr\u00ean b\u00e0i vi\u1ebft. C\u00f2n c\u00e1c m\u1ee5c \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m h\u01a1n th\u00ec \u0111\u1ea9y xu\u1ed1ng d\u01b0\u1edbi. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc ki\u00ean nh\u1eabn theo d\u00f5i h\u1ebft b\u00e0i h\u01a1n.<\/div>\n

        7. Ti\u1ebfn h\u00e0nh vi\u1ebft b\u00e0i<\/strong><\/h3>\n
        Khi vi\u1ebft b\u00e0i b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ea7u t\u01b0 v\u00e0o ph\u1ea7n n\u1ed9i dung sao cho h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc. Tr\u00e1nh vi\u1ebft lan man, t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin c\u00f3 \u00edch cho ng\u01b0\u1eddi d\u00f9ng. Quan tr\u1ecdng l\u00e0 c\u1ea7n \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n. Tr\u01b0\u1edbc ti\u00ean l\u00e0 h\u01b0\u1edbng h\u1ecd ghi nh\u1edb t\u00ean s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, like\/share b\u00e0i vi\u1ebft, truy c\u1eadp website,…<\/div>\n
        Cu\u1ed1i b\u00e0i, b\u1ea1n s\u1ebd \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd t\u1edbi h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. Tuy nhi\u00ean c\u1ea7n kh\u00e9o l\u00e9o d\u1eabn d\u1eaft, tr\u00e1nh g\u00e2y ph\u1ea3n c\u1ea3m.<\/div>\n

        8. \u0110\u1ecdc l\u1ea1i b\u00e0i v\u00e0 ch\u1ec9nh s\u1eeda<\/strong><\/h3>\n
        L\u1eb7p t\u1eeb v\u00e0 sai ch\u00ednh t\u1ea3 l\u00e0 l\u1ed7i c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 h\u1ea7u nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi g\u1eb7p ph\u1ea3i. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u1ed7i khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng c\u00f3 thi\u1ec7n c\u1ea3m v\u00e0 kh\u00f3 ch\u1ecbu v\u1edbi b\u00e0i vi\u1ebft. \u0110\u1ec3 h\u1ea1n ch\u1ebf l\u1ed7i n\u00e0y, b\u1ea1n c\u1ea7n so\u00e1t l\u1ea1i b\u00e0i sau khi vi\u1ebft \u00edt nh\u1ea5t 1 – 2 l\u1ea7n. \u0110\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 check l\u1ed7i ch\u00ednh t\u1ea3 \u0111\u1ec3 s\u1eeda l\u1ea1i c\u00e1c c\u00e2u ch\u1eef ch\u01b0a \u0111\u00fang.<\/div>\n
        \"nhung-mau-bai-pr-hay\"<\/div>\n
        Ngo\u00e0i ra th\u00ec b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u\u00a0C\u00e1ch vi\u1ebft qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong>\u00a0hay \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i content ch\u1ea5t l\u01b0\u1ee3ng, gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u00e9!<\/div>\n

         <\/p>\n<\/div>\n

        \n

        V. 3 c\u00f4ng th\u1ee9c \u0111\u1ec3 c\u00f3 nh\u1eefng m\u1eabu b\u00e0i PR hay ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/h2>\n
        C\u00f3 nhi\u1ec1u c\u00f4ng th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung b\u00e0i vi\u1ebft. Tuy nhi\u00ean\u00a0c\u00f3 3 c\u00f4ng th\u1ee9c \u0111\u01b0\u1ee3c c\u1ea3 th\u1ebf gi\u1edbi \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng m\u1eabu b\u00e0i PR s\u1ea3n ph\u1ea9m hay v\u00e0 hi\u1ec7u qu\u1ea3<\/strong>. 3 c\u00f4ng th\u1ee9c \u0111\u00f3 l\u00e0:<\/div>\n

        1. C\u00f4ng th\u1ee9c PAS<\/strong><\/h3>\n
        C\u1ee5 th\u1ec3 c\u00f4ng th\u1ee9c n\u00e0y \u0111\u1ec1 c\u1eadp t\u1edbi:<\/div>\n
          \n
        • P-Problem:<\/strong>\u00a0B\u00e0i PR c\u1ea7n ch\u1ec9 ra nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang g\u1eb7p ph\u1ea3i.<\/li>\n
        • A-Agitate:<\/strong>\u00a0Di\u1ec5n gi\u1ea3i m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u nh\u1eefng nguy\u00ean nh\u00e2n, y\u1ebfu t\u1ed1 \u0111ang khi\u1ebfn v\u1ea5n \u0111\u1ec1 tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng. \u0110\u1ed3ng th\u1eddi tri\u1ec3n khai v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn, tinh t\u1ebf \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/li>\n
        • S-Solve:\u00a0<\/strong>\u0110\u1ec3 k\u1ebft th\u00fac b\u00e0i vi\u1ebft, b\u1ea1n c\u1ea7n \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng k\u00e8m theo l\u00e0 k\u00eau g\u1ecdi h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/li>\n<\/ul>\n
          \"nhung-mau-bai-pr-hay\"<\/div>\n
          PAS l\u00e0 c\u00f4ng th\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u khi vi\u1ebft b\u00e0i PR<\/div>\n

          2. C\u00f4ng th\u1ee9c 3S<\/strong><\/h3>\n
          C\u00f4ng th\u1ee9c 3S g\u1ed3m:<\/strong><\/div>\n
            \n
          • Start:<\/strong>\u00a0B\u00e0i PR c\u1ea7n xoay quanh m\u1ed9t \u201cng\u00f4i sao\u201d c\u1ee5 th\u1ec3 nh\u01b0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1ea3n th\u00e2n doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u1ea7n tr\u00e1nh d\u00f9ng qu\u00e1 nhi\u1ec1u nh\u00e2n v\u1eadt khi\u1ebfn b\u00e0i vi\u1ebft b\u1ecb r\u1ed1i g\u00e2y hoang mang cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/li>\n
          • Story:<\/strong>\u00a0K\u1ec3 c\u00e2u chuy\u1ec7n ti\u00eau bi\u1ec3u nh\u1ea5t m\u00e0 ng\u00f4i sao \u0111\u00e3 tr\u1ea3i qua. Ch\u00fa \u00fd, c\u1ea7n ch\u1ecdn nh\u1eefng chi ti\u1ebft \u0111\u1eb7c s\u1eafc, \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 t\u1ea1o ra s\u1ee9c h\u1ea5p d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc.<\/li>\n
          • Solution:<\/strong>\u00a0N\u00f3i v\u1ec1 gi\u1ea3i ph\u00e1p ho\u1eb7c h\u00e0nh \u0111\u1ed9ng m\u00e0 ng\u00f4i sao \u0111\u00e3 d\u00f9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ebfn th\u00e0nh c\u00f4ng. C\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00e2n th\u1eadt cho n\u1ed9i dung ch\u1ee9 kh\u00f4ng n\u00ean t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o t\u00ednh h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n

            3. C\u00f4ng th\u1ee9c Strings<\/strong><\/h3>\n
            \u0110\u00e2y l\u00e0 l\u1ed1i vi\u1ebft theo ki\u1ec3u li\u1ec7t k\u00ea v\u00e0 t\u1ed5ng h\u1ee3p, cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc. C\u00e1ch vi\u1ebft n\u00e0y t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u1ea7n s\u1ef1 m\u1ea1ch l\u1ea1c, r\u00f5 r\u00e0ng, th\u1ed1ng nh\u1ea5t v\u00e0 kh\u00e1ch quan.<\/div>\n
            \"nhung-mau-bai-pr-hay\"<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            I. B\u00e0i PR l\u00e0 g\u00ec? PR (Public Relations) c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang, g\u1ed3m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 t\u1ea1o n\u00ean danh ti\u1ebfng cho th\u01b0\u01a1ng hi\u1ec7u, kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. B\u00e0i vi\u1ebft PR l\u00e0 m\u1ed9t ph\u1ea7n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5889"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5889"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5889\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}