{"id":5927,"date":"2023-11-29T10:14:32","date_gmt":"2023-11-29T10:14:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5927"},"modified":"2023-11-29T20:10:06","modified_gmt":"2023-11-29T20:10:06","slug":"quy-trinh-mua-hang-ban-hang-trong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quy-trinh-mua-hang-ban-hang-trong-doanh-nghiep.html","title":{"rendered":"Quy tr\u00ecnh mua h\u00e0ng \u2013 b\u00e1n h\u00e0ng trong doanh nghi\u1ec7p"},"content":{"rendered":"

Quy tr\u00ecnh mua h\u00e0ng, b\u00e1n h\u00e0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. N\u1ebfu quy tr\u00ecnh n\u00e0y trong c\u00f4ng ty \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o cho vi\u1ec7c cung \u1ee9ng h\u00e0ng h\u00f3a di\u1ec5n ra li\u00ean t\u1ee5c, \u1ed5n \u0111\u1ecbnh, tr\u00e1nh \u0111\u1ee9t \u0111o\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o cho s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u1ec1u \u0111\u1eb7n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta s\u1ebd c\u00f9ng nhau t\u00ecm hi\u1ec3u v\u1ec1 quy tr\u00ecnh mua h\u00e0ng \u2013 b\u00e1n h\u00e0ng trong doanh nghi\u1ec7p:<\/p>\n

\"Quy<\/p>\n

1. Quy tr\u00ecnh mua h\u00e0ng trong doanh nghi\u1ec7p<\/strong><\/h2>\n

Mua h\u00e0ng l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a qu\u00e1 tr\u00ecnh l\u01b0u chuy\u1ec3n h\u00e0ng h\u00f3a, l\u00e0 quan h\u1ec7 trao \u0111\u1ed5i gi\u1eefa ng\u01b0\u1eddi\u00a0mua\u00a0v\u00e0 ng\u01b0\u1eddi b\u00e1n v\u1ec1 gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a th\u00f4ng qua quan h\u1ec7 thanh to\u00e1n ti\u1ec1n h\u00e0ng, l\u00e0 qu\u00e1 tr\u00ecnh v\u1ed1n \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a t\u1eeb h\u00ecnh th\u00e1i ti\u1ec1n t\u1ec7 sang h\u00ecnh th\u00e1i h\u00e0ng h\u00f3a \u2013 doanh nghi\u1ec7p n\u1eafm quy\u1ec1n s\u1edf h\u1eefu v\u1ec1 h\u00e0ng h\u00f3a, m\u1ea5t quy\u1ec1n s\u1edf h\u1eefu v\u1ec1 ti\u1ec1n ho\u1eb7c c\u00f3 tr\u00e1ch nhi\u1ec7m thanh to\u00e1n ti\u1ec1n cho nh\u00e0 cung c\u1ea5p. M\u1ed7i doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh kh\u00e1c nhau s\u1ebd c\u00f3 quy tr\u00ecnh mua h\u00e0ng kh\u00e1c nhau, nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n quy tr\u00ecnh mua h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng di\u1ec5n ra theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n

Quy tr\u00ecnh mua h\u00e0ng c\u1ee7a m\u1ed9t c\u00f4ng ty s\u1ebd di\u1ec5n ra theo s\u01a1 \u0111\u1ed3 sau:<\/em><\/strong><\/h3>\n

 <\/p>\n

S\u01a1 \u0111\u1ed3 quy tr\u00ecnh mua h\u00e0ng trong doanh nghi\u1ec7p<\/em><\/p>\n

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    L\u1eadp \u201cY\u00eau c\u1ea7u mua h\u00e0ng\u201d<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n

    C\u00e1c ph\u00f2ng ban khi c\u00f3 nhu c\u1ea7u mua h\u00e0ng h\u00f3a, d\u1ee5ng c\u1ee5, t\u00e0i s\u1ea3n, nguy\u00ean v\u1eadt li\u1ec7u\u2026 s\u1ebd l\u00e0m y\u00eau c\u1ea7u g\u1eedi cho ph\u00f2ng mua h\u00e0ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh mua h\u00e0ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u s\u1ea3n xu\u1ea5t kinh doanh, c\u00e1c phi\u1ebfu y\u00eau c\u1ea7u n\u00e0y do tr\u01b0\u1edfng ph\u00f2ng hay ng\u01b0\u1eddi c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u00e3 duy\u1ec7t.<\/p>\n

    Khi c\u00f3 \u201cY\u00eau c\u1ea7u mua h\u00e0ng\u201d, ph\u00f2ng mua h\u00e0ng ti\u1ebfn h\u00e0nh ph\u00e2n c\u00f4ng cho nh\u00e2n vi\u00ean mua h\u00e0ng, t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p, b\u00e1o gi\u00e1 c\u00e1c m\u1eb7t h\u00e0ng.<\/p>\n

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      L\u1eadp \u201c\u0110\u1ec1 ngh\u1ecb b\u00e1o gi\u00e1\u201d<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n

      T\u1eeb \u201cY\u00eau c\u1ea7u mua h\u00e0ng\u201d, Ph\u00f2ng mua h\u00e0ng ti\u1ebfn h\u00e0nh l\u1eadp \u201c\u0110\u1ec1 ngh\u1ecb b\u00e1o gi\u00e1\u201d g\u1eedi c\u00e1c nh\u00e0 cung c\u1ea5p truy\u1ec1n th\u1ed1ng ho\u1eb7c c\u00e1c nh\u00e0 cung c\u1ea5p m\u1edbi, \u0111\u00e3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c theo c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u00e1c ph\u00f2ng ban \u0111\u00e3 y\u00eau c\u1ea7u.<\/p>\n

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        Theo d\u00f5i \u201cB\u00e1o gi\u00e1 c\u1ee7a NCC\u201d<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n

        Nh\u1eadn c\u00e1c b\u00e1o gi\u00e1 t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p<\/p>\n

        \u0110\u00e1nh gi\u00e1 nh\u00e0 cung c\u1ea5p c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t c\u00e1c ti\u00eau ch\u00ed v\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u00e3 x\u00e2y d\u1ef1ng<\/p>\n

        L\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p cu\u1ed1i c\u00f9ng<\/p>\n

        C\u0103n c\u1ee9 v\u00e0o b\u00e1o gi\u00e1 v\u00e0 y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, Ph\u00f2ng Mua h\u00e0ng ti\u1ebfn h\u00e0nh l\u1eadp v\u00e0 theo d\u00f5i \u201cH\u1ee3p \u0111\u1ed3ng \/ \u0110\u01a1n \u0111\u1eb7t h\u00e0ng mua\u201d. T\u00f9y theo \u0111\u1eb7c th\u00f9 c\u1ee7a doanh nghi\u1ec7p, t\u00ednh ch\u1ea5t mua b\u00e1n m\u00e0 l\u1eadp \u0110\u01a1n h\u00e0ng hay H\u1ee3p \u0111\u1ed3ng mua hay l\u00e0 ch\u1ee9ng t\u1eeb x\u00e1c nh\u1eadn.<\/p>\n

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          Ph\u00ea duy\u1ec7t B\u00e1o gi\u00e1 c\u1ee7a Nh\u00e0 cung c\u1ea5p<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n

          C\u00e1c b\u00e1o gi\u00e1 c\u1ee7a NCC s\u1ebd \u0111\u01b0\u1ee3c BL\u0110 x\u00e9t duy\u1ec7t d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin sau:<\/p>\n

            \n
          • So s\u00e1nh b\u00e1o gi\u00e1 v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n mua h\u00e0ng c\u00f9ng m\u1ed9t m\u1eb7t h\u00e0ng c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c nhau<\/li>\n
          • So s\u00e1nh b\u00e1o gi\u00e1 m\u1edbi v\u1edbi b\u00e1o gi\u00e1 c\u0169 cho c\u00f9ng m\u1ed9t m\u1eb7t h\u00e0ng c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c nhau<\/li>\n<\/ul>\n

             <\/p>\n

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              L\u1eadp \u201cH\u1ee3p \u0111\u1ed3ng\/ \u0110\u01a1n h\u00e0ng mua\u201d<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n

              Khi ch\u1ecdn \u0111\u01b0\u1ee3c nh\u00e0 cung c\u1ea5p s\u1ebd ti\u1ebfn h\u00e0nh l\u1eadp h\u1ee3p \u0111\u1ed3ng, tr\u00ean h\u1ee3p \u0111\u1ed3ng ghi nh\u1eadn th\u00f4ng tin c\u1ee7a b\u00e1o gi\u00e1, \u0111i\u1ec1u kho\u1ea3n thanh to\u00e1n, l\u1ecbch giao h\u00e0ng. G\u1eedi \u0111\u01a1n \u0111\u1eb7t h\u00e0ng ho\u1eb7c h\u1ee3p \u0111\u1ed3ng cho nh\u00e0 cung c\u1ea5p v\u00e0 th\u1ef1c hi\u1ec7n k\u00fd k\u1ebft \u0111\u01a1n h\u00e0ng ho\u1eb7c h\u1ee3p \u0111\u1ed3ng gi\u1eefa hai b\u00ean.<\/p>\n

              Tr\u01b0\u1eddng h\u1ee3p vi\u1ec7c k\u00fd h\u1ee3p \u0111\u1ed3ng c\u00f3 nhi\u1ec1u l\u1ea7n th\u1ef1c hi\u1ec7n, th\u00ec s\u1ebd l\u1eadp \u0111\u01a1n h\u00e0ng cho t\u1eebng l\u1ea7n th\u1ef1c hi\u1ec7n. Th\u00f4ng tin tr\u00ean \u0111\u01a1n h\u00e0ng c\u0169ng t\u01b0\u01a1ng t\u1ef1 c\u00e1c \u0111i\u1ec1u kho\u1ea3n tr\u00ean h\u1ee3p \u0111\u1ed3ng<\/p>\n

              Chuy\u1ec3n \u201cH\u1ee3p \u0111\u1ed3ng\/ \u0110\u01a1n h\u00e0ng mua\u201d cho c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan theo d\u00f5i: K\u1ebf to\u00e1n c\u0103n c\u1ee9 thanh to\u00e1n, theo d\u00f5i c\u00f4ng n\u1ee3, B\u1ed9 ph\u1eadn kho theo d\u00f5i qu\u00e1 tr\u00ecnh nh\u1eadp h\u00e0ng v\u1ec1 kho.<\/p>\n

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                L\u1eadp \u201c\u0110\u1ec1 ngh\u1ecb nh\u1eadp h\u00e0ng\u201d v\u00e0 \u201c\u0110\u1ec1 ngh\u1ecb ki\u1ec3m h\u00e0ng\u201d<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n

                \u0110\u1ec3 chu\u1ea9n b\u1ecb cho kh\u00e2u nh\u1eadp h\u00e0ng theo l\u1ecbch, ph\u00f2ng mua h\u00e0ng l\u1eadp \u201c\u0110\u1ec1 ngh\u1ecb nh\u1eadp h\u00e0ng\u201d v\u00e0 \u201c\u0110\u1ec1 ngh\u1ecb ki\u1ec3m h\u00e0ng\u201d g\u1eedi c\u00e1c ph\u00f2ng ban li\u00ean quan theo d\u00f5i th\u1ef1c hi\u1ec7n.<\/p>\n

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                  Nh\u1eadp kho<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n

                  Khi h\u00e0ng \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n \u0111\u1ebfn kho, c\u00e1c th\u00f4ng tin tr\u00ean H\u1ee3p \u0111\u1ed3ng\/ \u0110\u01a1n h\u00e0ng mua\u00a0(s\u1ed1 l\u01b0\u1ee3ng, th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt, quy c\u00e1ch\u2026)<\/em>\u00a0s\u1ebd l\u00e0m c\u0103n c\u1ee9 \u0111\u1ec3 b\u1ed9 ph\u1eadn Kho ki\u1ec3m tra. C\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng \u0111\u1ea1t \u0111\u00fang ti\u00eau chu\u1ea9n s\u1ebd ph\u1ea3n h\u1ed3i cho Ph\u00f2ng mua h\u00e0ng v\u00e0 Ph\u00f2ng mua h\u00e0ng ti\u1ebfp nh\u1eadn v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc tr\u1ea3 l\u1ea1i NCC. C\u00e1c m\u1eb7t h\u00e0ng \u0111\u1ea1t ti\u00eau chu\u1ea9n s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh nh\u1eadp kho.<\/p>\n

                  Khi h\u00e0ng nh\u1eadp kho, b\u1ed9 ph\u1eadn kho s\u1ebd nh\u1eadp s\u1ed1 l\u01b0\u1ee3ng, c\u00f2n ph\u00f2ng mua h\u00e0ng s\u1ebd b\u1ed5 sung th\u00f4ng tin v\u1ec1 gi\u00e1<\/p>\n

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                    Thanh to\u00e1n<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n

                    C\u0103n c\u1ee9 v\u00e0o \u0111i\u1ec1u kho\u1ea3n tr\u00ean h\u1ee3p \u0111\u1ed3ng v\u00e0 c\u00e1c gi\u1ea5y t\u1edd bi\u00ean b\u1ea3n li\u00ean quan, ph\u00f2ng mua h\u00e0ng s\u1ebd l\u1eadp b\u1ed9 h\u1ed3 s\u01a1 thanh to\u00e1n<\/p>\n

                    Ph\u00f2ng K\u1ebf to\u00e1n ti\u1ebfp nh\u1eadn v\u00e0 ki\u1ec3m tra l\u1ea1i, n\u1ebfu h\u1ee3p l\u1ec7 th\u00ec ti\u1ebfn h\u00e0nh thanh to\u00e1n cho Nh\u00e0 cung c\u1ea5p n\u1ebfu kh\u00f4ng ph\u1ea3n h\u1ed3i l\u1ea1i ph\u00f2ng Mua h\u00e0ng b\u1ed5 sung\/ ch\u1ec9nh s\u1eeda.<\/p>\n

                    \"Quy<\/p>\n

                    <\/h2>\n

                    T\u1ea7m quan tr\u1ecdng c\u1ee7a l\u01b0u \u0111\u1ed3 quy tr\u00ecnh mua h\u00e0ng :<\/strong><\/p>\n

                    Quy tr\u00ecnh mua h\u00e0ng th\u00f4ng su\u1ed1t s\u1ebd gi\u00fap c\u00f4ng ty ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian, chi ph\u00ed. 5 l\u1ee3i \u00edch mang l\u1ea1i \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u01b0 sau:<\/p>\n

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                    • Tr\u00e1nh l\u00e3ng ph\u00ed do gian l\u1eadn gi\u1eefa b\u1ed9 ph\u1eadn mua h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p \u0111\u1ec3kh\u1ed1ng gi\u00e1.<\/li>\n
                    • T\u1ea1o l\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t quy tr\u00ecnh mua h\u00e0ng \u00e1p d\u1ee5ng cho nhi\u1ec1u ph\u00f2ng ban. N\u00f3 ph\u1ee5c v\u1ee5 t\u1eeb mua nguy\u00ean v\u1eadt li\u1ec7u s\u1ea3n xu\u1ea5t \u0111\u1ebfn c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, v\u0103n ph\u00f2ng,\u2026<\/li>\n
                    • Qu\u1ea3n l\u00fd, t\u1ea1o l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e0 cung c\u1ea5p hi\u1ec7u qu\u1ea3. Gi\u00fap doanh nghi\u1ec7p ch\u1ecdn \u0111\u01b0\u1ee3c n\u01a1i b\u00e1n c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n
                    • H\u00ecnh th\u00e0nh m\u1ed9t chu\u1ea9n chung v\u1ec1 h\u00e0ng h\u00f3a \u0111\u1ea7u v\u00e0o \u0111\u1ec3 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh ph\u1ea9m \u0111\u1ea7u ra.<\/li>\n
                    • S\u1ef1 minh b\u1ea1ch, c\u1ee5 th\u1ec3 c\u1ee7a chu tr\u00ecnh mua h\u00e0ng th\u1ef1c s\u1ef1 s\u1ebd h\u1ea1n ch\u1ebf r\u1ea5t nhi\u1ec1u r\u1ee7i ro.<\/li>\n<\/ul>\n

                      2. Quy tr\u00ecnh b\u00e1n h\u00e0ng trong doanh nghi\u1ec7p<\/strong><\/p>\n

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                        B\u01b0\u1edbc 1: Chu\u1ea9n b\u1ecb<\/em><\/strong><\/h3>\n<\/li>\n<\/ul>\n

                        B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong S\u01a1 \u0111\u1ed3 quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty (hay doanh nghi\u1ec7p) \u0111\u00f3 ch\u00ednh l\u00e0 chu\u1ea9n b\u1ecb. Ch\u00fang ta th\u01b0\u1eddng nghe c\u00e2u \u201cKh\u00f4ng chu\u1ea9n b\u1ecb l\u00e0 chu\u1ea9n b\u1ecb cho s\u1ef1 th\u1ea5t b\u1ea1i\u201d. \u0110\u00f3 l\u00e0 nguy\u00ean t\u1eafc b\u1ea5t di b\u1ea5t d\u1ecbch c\u1ee7a b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1, c\u00f4ng vi\u1ec7c n\u00e0o. D\u00f9 b\u1ea1n c\u00f3 l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng, b\u1ea1n c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p b\u1ecf qua b\u01b0\u1edbc n\u00e0y.<\/p>\n

                        \u0110\u1ec3 vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3, c\u1ea7n chu\u1ea9n b\u1ecb:<\/p>\n

                        C\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 (\u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5) cung c\u1ea5p cho kh\u00e1ch h\u00e0ng v\u00e0 quan tr\u1ecdng l\u00e0 \u201cl\u1ee3i \u00edch\u201d kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

                        B\u1ea1n ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3, chi ti\u1ebft nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u v\u00e0 th\u1eddi gian ti\u1ebfp c\u1eadn nh\u01b0 th\u1ebf n\u00e0o l\u00e0 h\u1ee3p l\u00fd. C\u00f3 \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch r\u1ed3i b\u1ea1n h\u00e3y ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm danh s\u00e1ch nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i ti\u1ebfp c\u1eadn \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm qua internet, \u0111i th\u1ef1c t\u1ebf, qua b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n, \u0111\u1ed1i th\u1ee7\u2026<\/p>\n

                        Chu\u1ea9n b\u1ecb c\u00e1c b\u1ea3ng b\u00e1o gi\u00e1, gi\u1ea5y gi\u1edbi thi\u1ec7u ho\u1eb7c card visit\u2026<\/p>\n

                        B\u1ea1n l\u00e0 nh\u00e2n vi\u00ean kinh doanh, b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p kh\u00e1ch h\u00e0ng b\u1ea5t c\u1ee9 l\u00fac n\u00e0o n\u00ean h\u00e3y chu\u1ea9n b\u1ecb cho m\u00ecnh trang ph\u1ee5c l\u1ecbch s\u1ef1, chuy\u00ean nghi\u1ec7p v\u00e0 ph\u1ea3i lu\u00f4n gi\u1eef v\u1eefng t\u00e2m l\u00fd t\u1ef1 tin khi g\u1eb7p kh\u00e1ch h\u00e0ng<\/p>\n

                          \n
                        • \n

                          B\u01b0\u1edbc 2: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/strong><\/h3>\n<\/li>\n<\/ul>\n

                          Sau khi chu\u1ea9n b\u1ecb, t\u1eeb b\u01b0\u1edbc ti\u1ebfp theo trong m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p c\u1ee7a m\u1ed9t c\u00f4ng ty (hay doanh nghi\u1ec7p) ch\u00ednh l\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

                          Ch\u00eca kh\u00f3a \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 bi\u1ebft r\u00f5 c\u1ea7n ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng n\u00e0o v\u00e0 ti\u1ebfp c\u1eadn ai. Ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng \u201c\u0111\u1ea7u m\u1ed1i\u201d, kh\u00e1ch h\u00e0ng \u201cti\u1ec1m n\u0103ng\u201d v\u00e0 kh\u00e1ch h\u00e0ng \u201cti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n

                          Ch\u00fang ta c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 b\u00e1o ch\u00ed, website, s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i,\u2026 B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm m\u1ecdi l\u00fac m\u1ecdi n\u01a1i v\u00e0 v\u1edbi th\u00e1i \u0111\u1ed9 ch\u00e2n t\u00ecnh quan t\u00e2m nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng. C\u00f4ng vi\u1ec7c khai th\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 khi n\u00e0o, trong m\u1ecdi t\u00ecnh hu\u1ed1ng.<\/p>\n

                          \u201cB\u1ea1n ph\u1ea3i kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm v\u00e0 t\u1ea1o ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u201d.<\/p>\n

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                          • \n

                            B\u01b0\u1edbc 3: Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/em><\/strong><\/h3>\n<\/li>\n<\/ul>\n

                            Sau khi \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ed3i, ch\u00fang ta s\u1ebd \u0111\u1ebfn b\u01b0\u1edbc ti\u1ebfp theo trong s\u01a1 \u0111\u1ed3 quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty \u0111\u00f3 l\u00e0 b\u01b0\u1edbc ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c \u1edf b\u01b0\u1edbc tr\u00ean.<\/p>\n

                            \"Quy<\/p>\n

                            \u0110\u00e2y l\u00e0 n\u01a1i cung g\u1eb7p c\u1ea7u trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng, l\u00e0 b\u01b0\u1edbc m\u00e0 ch\u00fang ta b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 v\u00e0 ti\u1ebfp t\u1ee5c thu th\u1eadp th\u00f4ng tin. M\u1ed9t b\u01b0\u1edbc ti\u1ebfp c\u1eadn t\u1ed1t l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng b\u1edfi n\u00f3 s\u1ebd x\u00e1c \u0111\u1ecbnh b\u1ea1n l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 c\u00f3 t\u00e2m hay kh\u00f4ng, li\u1ec7u c\u00f3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1ng \u0111\u1ec3 mua hay c\u00f3 th\u1ec3 k\u00edch th\u00edch \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ea1t t\u1edbi m\u1ee9c c\u1ea5p thi\u1ebft. H\u00e3y nh\u1edb, lu\u00f4n t\u1ef1 tin v\u00e0 h\u00e3y l\u00e0 ch\u00ednh m\u00ecnh. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 m\u1ed9t \u0111\u1eb7c t\u00ednh ri\u00eang c\u1ee7a m\u00ecnh, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ng\u01b0\u1eddi kh\u00e1c d\u00f9ng c\u00f3 th\u1ec3 r\u1ea5t t\u1ed1t cho h\u1ecd, nh\u01b0ng ch\u01b0a ch\u1eafc s\u1ebd t\u1ed1t cho b\u1ea1n. \u0110\u1eebng c\u1ed1 g\u1eafng sao ch\u00e9p ng\u01b0\u1eddi kh\u00e1c. C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n h\u1ecdc h\u1ecfi v\u00e0 h\u00e3y c\u1ea3i ti\u1ebfn, s\u1eeda \u0111\u1ed5i \u0111\u1ec3 ph\u00e1t tri\u1ec3n phong c\u00e1ch ri\u00eang c\u1ee7a b\u1ea1n, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1 nh\u00e2n b\u1ea1n.<\/p>\n

                            \u0110\u1ec3 ti\u1ebfp c\u1eadn Kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, qua nhi\u1ec1u k\u00eanh: qua internet, b\u00e1o ch\u00ed, th\u1ef1c t\u1ebf hay ng\u01b0\u1eddi th\u00e2n, ng\u01b0\u1eddi quen. Sau \u0111\u00f3, c\u00f3 th\u1ec3 g\u1eedi email gi\u1edbi thi\u1ec7u, li\u00ean h\u1ec7 b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i ch\u00e0o h\u00e0ng, th\u0103m d\u00f2 m\u1ed9t s\u1ed1 th\u00f4ng tin v\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin b\u1ed5 \u00edch cho kh\u00e1ch h\u00e0ng r\u1ed3i thi\u1ebft l\u1eadp cu\u1ed9c h\u1eb9n tr\u1ef1c ti\u1ebfp \u0111\u1ec3 trao \u0111\u1ed5i v\u00e0 tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n

                            Sau khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, ta s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c cho l\u00e0 quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u01b0\u1edbc ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng, v\u00ec n\u00f3 s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1ch cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t.<\/p>\n

                            Ch\u00fang ta ph\u1ea3i lu\u00f4n nh\u1edb \u201cM\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng l\u00e0 nh\u00e2n vi\u00ean b\u00e1n s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng\u201d.<\/p>\n

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                            • \n

                              B\u01b0\u1edbc 4: Gi\u1edbi thi\u1ec7u, tr\u00ecnh b\u00e0y v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/em><\/strong><\/h3>\n<\/li>\n<\/ul>\n

                              Khi nh\u1eefng b\u01b0\u1edbc tr\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c di\u1ec5n ra theo \u0111\u00fang quy tr\u00ecnh v\u00e0 di\u1ec5n bi\u1ebfn thu\u1eadn l\u1ee3i th\u00ec \u0111\u1ec3 b\u01b0\u1edbc ti\u1ebfp theo l\u00e0: Gi\u1edbi thi\u1ec7u, tr\u00ecnh b\u00e0y v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n

                              H\u00e3y nh\u1edb v\u1ec1 \u00fd \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong b\u01b0\u1edbc m\u1ed9t, t\u1eadp trung v\u00e0o \u201cl\u1ee3i \u00edch\u201d ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ednh n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 \u00fd trong b\u01b0\u1edbc ba l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 d\u1ef1a v\u00e0o \u201cnhu c\u1ea7u\u201d c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u00e1n nh\u1eefng th\u1ee9 b\u1ea1n c\u00f3. N\u1ebfu b\u1ea1n xem x\u00e9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1ec1 kh\u00eda c\u1ea1nh n\u00f3 s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho kh\u00e1ch h\u00e0ng th\u00ec s\u1ef1 tr\u00ecnh b\u00e0y v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i tr\u1ecdng t\u00e2m v\u00e0 c\u00f3 li\u00ean quan v\u1edbi kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e0i \u0111\u1ed9c tho\u1ea1i c\u1ee7a ri\u00eang b\u1ea1n khi b\u1ea1n thao thao b\u1ea5t tuy\u1ec7t v\u1ec1 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Trong cu\u1ed9c g\u1eb7p g\u1ee1, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u00e0 kh\u00e1ch h\u00e0ng c\u00f9ng tham gia v\u00e0o, n\u00eau nh\u1eefng \u00fd ki\u1ebfn, nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a h\u1ecd th\u00ec b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c 70%.<\/p>\n

                              Cho d\u00f9 b\u1ea1n l\u00e0m b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1 n\u00e0o, v\u1edbi c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng l\u1ea1i c\u00e0ng quan tr\u1ecdng, \u0111\u00f3 l\u00e0, b\u1ea1n h\u00e3y lu\u00f4n \u201cch\u00e2n th\u1eadt\u201d. H\u00e3y l\u1eafng nghe c\u1ea9n th\u1eadn, t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t trong kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n. Gi\u1ea3i ph\u00e1p \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t theo quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u t\u1ed1t nh\u1ea5t b\u1ea1n \u0111\u01b0a cho h\u1ecd. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u01b0a ra b\u1ea5t k\u1ef3 gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n h\u00e3y n\u00f3i th\u1eadt cho kh\u00e1ch h\u00e0ng bi\u1ebft. N\u00f3i d\u1ed1i v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n, m\u00e0 b\u1ea1n l\u1ea1i kh\u00f4ng th\u1ec3 chuy\u1ec3n giao, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 h\u1ee7y di\u1ec7t. T\u1ee9c th\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng, nh\u01b0ng b\u1ea1n s\u1ebd ch\u1eb3ng bao gi\u1edd c\u00f3 c\u01a1 h\u1ed9i g\u1eb7p l\u1ea1i h\u1ecd l\u1ea7n th\u1ee9 hai. Kinh nghi\u1ec7m \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, n\u1ebfu kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i m\u1ed9t \u0111i\u1ec1u gi\u1ea3 d\u1ed1i, m\u1ed9t tr\u1ea3i nghi\u1ec7m x\u1ea5u t\u1eeb b\u1ea1n, h\u1ecd s\u1ebd chia s\u1ebb \u0111i\u1ec1u \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c g\u1ea5p 10 l\u1ea7n so v\u1edbi khi h\u1ecd th\u1ecfa m\u00e3n.<\/p>\n

                              V\u1edbi vai tr\u00f2 l\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, b\u1ea1n ph\u1ea3i thu th\u1eadp c\u00e0ng nhi\u1ec1u th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t. Do \u0111\u00f3 b\u1ea1n n\u00ean h\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi m\u1edf. C\u00e2u h\u1ecfi m\u1edf l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi nhi\u1ec1u th\u00f4ng tin h\u01a1n l\u00e0 c\u00e2u h\u1ecfi \u0111\u00f3ng (c\u00e2u h\u1ecfi \u0111\u00f3ng l\u00e0 c\u00e2u h\u1ecfi b\u1ea1n ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 \u201cC\u00f3\u201d ho\u1eb7c \u201cKh\u00f4ng\u201d).<\/p>\n

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                              • \n

                                B\u01b0\u1edbc 5: B\u00e1o gi\u00e1 v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/em><\/strong><\/h3>\n<\/li>\n<\/ul>\n

                                B\u01b0\u1edbc k\u1ebf ti\u1ebfp trong m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ea5t c\u1ee9 c\u00f4ng ty hay doanh nghi\u1ec7p n\u00e0o s\u1ebd l\u00e0: B\u00e1o gi\u00e1 v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n

                                N\u1ebfu cu\u1ed9c n\u00f3i chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng v\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb b\u00e1o gi\u00e1 ch\u00ednh th\u1ee9c v\u1ec1 gi\u1ea3i ph\u00e1p\/s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n h\u00e3y h\u1ecfi khi n\u00e0o kh\u00e1ch h\u00e0ng c\u1ea7n b\u00e1o gi\u00e1 v\u00e0 h\u00e3y b\u1ea3o \u0111\u1ea3m h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3 \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Trong b\u00e1o gi\u00e1 h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 th\u1ea3o lu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y nh\u1ea5n m\u1ea1nh v\u00e0o nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 h\u00e3y vi\u1ebft v\u1ec1 nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng ph\u1ea3n \u00e1nh t\u00edch c\u1ef1c v\u00e0 th\u00edch th\u00fa v\u1edbi s\u1ef1 ch\u00e0o h\u00e0ng c\u1ee7a b\u1ea1n. T\u1ea5t nhi\u00ean ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n, h\u00e3y lu\u00f4n c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef th\u00f4ng th\u01b0\u1eddng v\u00e0 d\u1ec5 hi\u1ec3u, tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c ng\u00f4n t\u1eeb qu\u00e1 thi\u00ean v\u1ec1 k\u1ef9 thu\u1eadt, chuy\u00ean m\u00f4n qu\u00e1 kh\u00f3 hi\u1ec3u hay c\u00e1c bi\u1ec7t ng\u1eef. T\u1ed1t nh\u1ea5t l\u00e0 h\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u1ee5m t\u1eeb r\u1ea5t t\u00edch c\u1ef1c m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 n\u00f3i trong qu\u00e1 tr\u00ecnh th\u1ea3o lu\u1eadn v\u1edbi b\u1ea1n. Vi\u1ec7c n\u00e0y, s\u1ebd gi\u00fap cho kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn t\u00e2m tr\u1ea1ng ph\u1ea5n kh\u00edch m\u00e0 h\u1ecd \u0111\u00e3 th\u1ec3 hi\u1ec7n.<\/p>\n

                                H\u00e3y lu\u00f4n lu\u00f4n tin r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd mua v\u00e0 \u0111\u1eebng bao gi\u1edd nghi ng\u1edd \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00e1i \u0111\u1ed9 t\u1ef1 tin c\u1ee7a b\u1ea1n s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 t\u1ef1 tin v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng trong khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. V\u00ec l\u1ebd \u1ea5y, b\u1ea1n h\u00e3y gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m nh\u1eadn r\u1eb1ng kh\u00f4ng h\u1ec1 c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec \u0111\u1ed1i v\u1edbi b\u1ea1n b\u1ea5t k\u1ec3 h\u1ecd mua hay kh\u00f4ng (\u0111\u00f3 l\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n). B\u1ea1n h\u00e3y gi\u1ea3m nh\u1eb9 s\u1ef1 c\u0103ng th\u1eb3ng, nh\u01b0ng c\u00f9ng l\u00fac \u1ea5y, b\u1ea1n ph\u1ea3i l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi \u0111i\u1ec1u \u0111\u1ec3 gi\u00fap h\u1ecd th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd \u0111\u00e1p \u1ee9ng h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y ch\u1ec9 ra c\u00e1c l\u1ee3i \u00edch, l\u1ee3i \u00edch h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ebd nhi\u1ec1u h\u01a1n so v\u1edbi chi ph\u00ed h\u1ecd b\u1ecf ra.<\/p>\n

                                 <\/p>\n

                                  \n
                                • \n

                                  B\u01b0\u1edbc 6: Th\u1ed1ng nh\u1ea5t v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng\/ h\u1ee3p \u0111\u1ed3ng b\u00e1n<\/em><\/strong><\/h3>\n<\/li>\n<\/ul>\n

                                  Ti\u1ebfp theo l\u00e0: Th\u1ed1ng nh\u1ea5t v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng\/ h\u1ee3p \u0111\u1ed3ng b\u00e1n<\/p>\n

                                  M\u1ed9t trong c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t c\u1ee7a qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c ch\u1ed1t sale. B\u1edfi l\u1ebd ch\u1ed1t sale l\u00e0 qu\u00e1 tr\u00ecnh gi\u00fap cho kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, n\u00ean b\u1ea1n ph\u1ea3i nh\u1edb r\u1eb1ng m\u1ecdi \u0111i\u1ec1u b\u1ea1n n\u00f3i trong khi ti\u1ebfp c\u1eadn, trong khi thuy\u1ebft minh v\u00e0 tr\u00ecnh b\u00e0y hay b\u00e1o gi\u00e1 \u0111\u1ec1u ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ch\u1ed1t sale. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c nh\u01b0 l\u1eddi n\u00f3i, c\u1eed ch\u1ec9, nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng trong b\u01b0\u1edbc ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

                                  V\u00ed d\u1ee5 trong khi tr\u00ecnh b\u00e0y, m\u1ecdi th\u1ee9 b\u1ea1n n\u00f3i v\u00e0 l\u00e0m t\u1eeb l\u00fac ti\u1ebfp c\u1eadn \u0111\u1ebfn s\u1ef1 \u0111\u1ec1 cao ti\u1ebft ki\u1ec7m chi ph\u00ed s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111i\u1ec3m c\u1ea3m x\u00fac cao. \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 l\u00ean t\u1edbi \u0111\u1ec9nh c\u1ee7a c\u1ea3m x\u00fac. Tuy nhi\u00ean, khi b\u1ea1n n\u00f3i v\u1ec1 gi\u00e1 c\u1ea3, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd r\u1edbt xu\u1ed1ng \u0111i\u1ec3m c\u1ea3m x\u00fac th\u1ea5p \u2013 \u0111\u1ebfn \u0111\u00e1y c\u1ee7a c\u1ea3m x\u00fac. T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, nhi\u1ec1u nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng non tr\u1ebb ch\u1ed1t sale s\u1ebd g\u00e2y ra c\u00e1i ch\u1ebft cho cu\u1ed9c b\u00e1n h\u00e0ng. Tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 ch\u1ed1t sale hi\u1ec7u qu\u1ea3, b\u1ea1n ph\u1ea3i \u0111\u01b0a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quay tr\u1edf l\u1ea1i \u0111i\u1ec3m c\u1ea3m x\u00fac cao. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y l\u00e0 s\u1eed d\u1ee5ng l\u1eddi x\u00e1c nh\u1eadn khen ng\u1ee3i c\u1ee7a b\u00ean th\u1ee9 ba, b\u1eb1ng c\u00e1ch v\u1ebd ra m\u1ed9t b\u1ee9c tranh \u0111\u1eb9p v\u00e0 xem x\u00e9t l\u1ea1i c\u00e1c \u0111i\u1ec3m khao kh\u00e1t c\u1ee7a h\u1ecd.<\/p>\n

                                    \n
                                  • \n

                                    B\u01b0\u1edbc 7: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng<\/em><\/strong><\/h3>\n<\/li>\n<\/ul>\n

                                    N\u1ebfu ngh\u0129 r\u1eb1ng b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c l\u00e0 b\u1ea1n \u0111\u00e3 xong nhi\u1ec7m v\u1ee5 l\u00e0 m\u1ed9t sai l\u1ea7m l\u1edbn. B\u01b0\u1edbc cu\u1ed1i c\u00f9ng v\u00f4 c\u00f9ng quan tr\u1ecdng trong quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty (hay doanh nghi\u1ec7p) m\u00e0 b\u1eaft bu\u1ed9c kh\u00f4ng m\u1ed9t nh\u00e2n vi\u00ean kinh doanh n\u00e0o \u0111\u01b0\u1ee3c qu\u00ean \u0111\u00f3 l\u00e0\u00a0ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u00a0sau b\u00e1n h\u00e0ng.<\/p>\n

                                    Tuy \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh di\u1ec5n ra sau khi \u0111\u00e3 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng nh\u01b0ng n\u00f3 ch\u00ednh l\u00e0 m\u1ed9t b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u01b0\u1ee3c trong quy tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p hay kh\u00f4ng, c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c vi\u1ec7c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i hay kh\u00f4ng.<\/p>\n

                                    C\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00f3, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f2n kh\u00f3 h\u01a1n. Do v\u1eady, d\u00f9 b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 g\u00ec \u0111i ch\u0103ng n\u1eefa, n\u1ebfu l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p th\u00ec b\u1ea1n s\u1ebd lu\u00f4n g\u1ecdi \u0111i\u1ec7n ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng. Th\u1eadm ch\u00ed, ch\u00ednh nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u00fap b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng cho nh\u1eefng \u0111\u01a1n h\u00e0ng ti\u1ebfp theo, h\u1ecd s\u1ebd \u201cPR\u201d mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 r\u1ea5t cao cho b\u1ea1n.<\/p>\n

                                    \u201cH\u00e3y lu\u00f4n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i\u201d.<\/p>\n

                                    T\u1ea7m quan tr\u1ecdng c\u1ee7a l\u01b0u \u0111\u1ed3 quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/p>\n

                                    Khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n mang \u0111\u1ebfn nh\u1eefng hi\u1ec7u qu\u1ea3 thi\u1ebft th\u1ef1c cho b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng n\u00f3i ri\u00eang v\u00e0 g\u00f3p ph\u1ea7n n\u00e2ng c\u00e1o k\u1ebft qu\u1ea3 doanh thu c\u1ee7a doanh nghi\u1ec7p n\u00f3i chung:<\/p>\n

                                      \n
                                    • Quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n gi\u00fap b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd, ban L\u00e3nh \u0111\u1ea1o d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t, \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng, hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a b\u1ed9 ph\u1eadn Sales.<\/li>\n
                                    • T\u1ea1o s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a c\u00f4ng ty trong \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
                                    • Nhanh ch\u00f3ng r\u00fat ng\u1eafn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 tr\u00ecnh \u0111\u1ed9, k\u1ef9 n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean c\u0169 v\u00e0 m\u1edbi.<\/li>\n<\/ul>\n

                                      \"Quy<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      Quy tr\u00ecnh mua h\u00e0ng, b\u00e1n h\u00e0ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. N\u1ebfu quy tr\u00ecnh n\u00e0y trong c\u00f4ng ty \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd \u0111\u1ea3m b\u1ea3o cho vi\u1ec7c cung \u1ee9ng h\u00e0ng h\u00f3a di\u1ec5n ra li\u00ean t\u1ee5c, \u1ed5n \u0111\u1ecbnh, tr\u00e1nh \u0111\u1ee9t \u0111o\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o cho s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u1ec1u \u0111\u1eb7n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5927"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5927"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5927\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}