{"id":5990,"date":"2023-11-30T02:13:14","date_gmt":"2023-11-30T02:13:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5990"},"modified":"2023-12-21T11:39:12","modified_gmt":"2023-12-21T04:39:12","slug":"5-buoc-tiep-can-va-xay-dung-chien-luoc-chuoi-cung-ung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-buoc-tiep-can-va-xay-dung-chien-luoc-chuoi-cung-ung.html","title":{"rendered":"5 B\u01b0\u1edbc Ti\u1ebfp C\u1eadn v\u00e0 X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Chu\u1ed7i Cung \u1ee8ng"},"content":{"rendered":"
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1. Th\u00ea\u0301 na\u0300o la\u0300 chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng?<\/h2>\n<\/div>\n<\/div>\n
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Chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng la\u0300 ca\u0301ch ma\u0300 chu\u00f4\u0303i cung \u01b0\u0301ng se\u0303 hoa\u0323t \u0111\u00f4\u0323ng \u0111\u00ea\u0309 go\u0301p ph\u00e2\u0300n giu\u0301p cho doanh nghi\u00ea\u0323p \u0111a\u0323t \u0111\u01b0\u01a1\u0323c mu\u0323c ti\u00eau trong chi\u00ea\u0301n l\u01b0\u01a1\u0323c kinh doanh cu\u0309a mi\u0300nh.<\/div>\n<\/div>\n<\/div>\n
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M\u00f4\u0323t chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng hi\u00ea\u0323u qua\u0309 c\u00e2\u0300n \u0111a\u0301p \u01b0\u0301ng \u0111\u01b0\u01a1\u0323c ca\u0301c ti\u00eau chi\u0301 v\u00ea\u0300 vi\u00ea\u0323c\u00a0t\u00f4\u0301i \u01b0u ho\u0301a ca\u0301c quy tri\u0300nh va\u0300 n\u00e2ng cao n\u0103ng l\u01b0\u0323c<\/strong>\u00a0t\u01b0\u0300 \u0111\u00e2\u0300u \u0111\u00ea\u0301n cu\u00f4\u0301i cu\u0309a ca\u0301c ch\u01b0\u0301c n\u0103ng trong chu\u00f4\u0303i. T\u01b0\u0300 \u0111o\u0301 ca\u0309i thi\u00ea\u0323n s\u01b0\u0323 ha\u0300i lo\u0300ng cu\u0309a kha\u0301ch ha\u0300ng va\u0300 giu\u0301p doanh nghi\u00ea\u0323p x\u00e2y d\u01b0\u0323ng l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh tr\u00ean thi\u0323 tr\u01b0\u01a1\u0300ng. \u0110i\u00ea\u0300u na\u0300y nghi\u0303a la\u0300 m\u00f4\u0323t chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng c\u00e2\u0300n pha\u0309i xem xe\u0301t mo\u0323i khi\u0301a ca\u0323nh trong chu\u00f4\u0303i t\u01b0\u0300 giai \u0111oa\u0323n \u0111\u00e2\u0300u va\u0300o, d\u01b0\u0323 ba\u0301o nhu c\u00e2\u0300u, ti\u0300m ngu\u00f4\u0300n cung \u01b0\u0301ng, \u0111\u00ea\u0301n sa\u0309n xu\u00e2\u0301t va\u0300 ph\u00e2n ph\u00f4\u0301i \u0111\u00ea\u0301n kha\u0301ch ha\u0300ng cu\u00f4\u0301i cu\u0300ng. M\u00f4\u0303i khi\u0301a ca\u0323nh se\u0303 co\u0301 nh\u01b0\u0303ng chi\u00ea\u0301n l\u01b0\u01a1\u0323c t\u00f4\u0301i \u01b0u phu\u0300 h\u01a1\u0323p, va\u0300 quan tro\u0323ng la\u0300 pha\u0309i lu\u00f4n theo sa\u0301t mu\u0323c ti\u00eau chung cu\u0309a doanh nghi\u00ea\u0323p.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Vi\u0300 sao chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng la\u0323i quan tro\u0323ng?<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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V\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c thay \u0111\u1ed5i, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chu\u1ed7i cung \u1ee9ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ed1t l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft trong k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a t\u1ed5 ch\u1ee9c. Th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay \u0111\u00f2i h\u1ecfi c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i c\u00f3 chu\u1ed7i cung \u1ee9ng nhanh ch\u00f3ng th\u00edch nghi v\u1edbi nh\u1eefng s\u1ef1 thay \u0111\u1ed5i n\u00e0y, \u0111\u1ed3ng th\u1eddi duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Ng\u01b0\u01a1\u0323c la\u0323i, n\u00ea\u0301u co\u0301 m\u00f4\u0323t chi\u00ea\u0301n l\u01b0\u01a1\u0323c chi\u00ea\u0301n l\u01b0\u01a1\u0323c kh\u00f4ng phu\u0300 h\u01a1\u0323p va\u0300 linh hoa\u0323t, chu\u00f4\u0303i cung \u01b0\u0301ng co\u0301 th\u00ea\u0309 g\u00e2y ta\u0301c \u0111\u00f4\u0323ng x\u00e2\u0301u cho doanh nghi\u00ea\u0323p<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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2. 5 y\u00ea\u0301u t\u00f4\u0301 c\u00e2\u0300n quan t\u00e2m tr\u01b0\u1edbc khi tri\u00ea\u0309n khai chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng<\/h2>\n<\/div>\n<\/div>\n
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Vi\u00ea\u0323c l\u00e2\u0323p chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng lu\u00f4n pha\u0309i d\u01b0\u0323a tr\u00ean mu\u0323c ti\u00eau va\u0300 chi\u00ea\u0301n l\u01b0\u01a1\u0323c kinh doanh cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c. \u0110\u00ea\u0309 \u0111a\u0323t \u0111\u01b0\u01a1\u0323c \u0111i\u00ea\u0300u na\u0300y, \u01a1\u0309 giai \u0111oa\u0323n \u0111\u00e2\u0300u ti\u00ean cu\u0309a vi\u00ea\u0323c l\u00e2\u0323p chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng, doanh nghi\u00ea\u0323p c\u00e2\u0300n xem xe\u0301t nhi\u00ea\u0300u y\u00ea\u0301u t\u00f4\u0301 co\u0301 th\u00ea\u0309 ta\u0301c \u0111\u00f4\u0323ng \u0111\u00ea\u0301n hoa\u0323t \u0111\u00f4\u0323ng kinh doanh cu\u0303ng nh\u01b0 chu\u00f4\u0303i cung \u01b0\u0301ng cu\u0309a mi\u0300nh. D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 5 y\u00ea\u0301u t\u00f4\u0301 kh\u00f4ng th\u00ea\u0309 bo\u0309 qua<\/p>\n<\/div>\n<\/div>\n

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1. Ta\u0301c \u0111\u00f4\u0323ng cu\u0309a m\u00f4i tr\u01b0\u01a1\u0300ng b\u00ean ngoa\u0300i va\u0300 b\u00ean trong doanh nghi\u00ea\u0323p<\/i><\/b><\/h2>\n<\/div>\n<\/div>\n
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Thi\u0323 tr\u01b0\u01a1\u0300ng nga\u0300y ca\u0300ng bi\u00ea\u0301n \u0111\u00f4\u0323ng va\u0300 nhu c\u00e2\u0300u cu\u0309a ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng cu\u0303ng t\u01b0\u0300 \u0111o\u0301 ma\u0300 thay \u0111\u00f4\u0309i, kho\u0301 \u0111oa\u0301n h\u01a1n. Vi\u0300 th\u00ea\u0301 \u0111\u00ea\u0309 tri\u00ea\u0309n khai \u0111\u01b0\u01a1\u0323c m\u00f4\u0323t chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng hi\u00ea\u0323u qua\u0309, tr\u01b0\u01a1\u0301c h\u00ea\u0301t doanh nghi\u00ea\u0323p c\u00e2\u0300n n\u0103\u0301m ro\u0303 \u0111\u01b0\u01a1\u0323c nh\u01b0\u0303ng thay \u0111\u00f4\u0309i cu\u0309a thi\u0323 tr\u01b0\u01a1\u0300ng \u01a1\u0309 th\u01a1\u0300i \u0111i\u00ea\u0309m hi\u00ea\u0323n ta\u0323i va\u0300 trong t\u01b0\u01a1ng lai g\u00e2\u0300n, t\u01b0\u0300 \u0111o\u0301 d\u01b0\u0323 \u0111oa\u0301n \u0111\u01b0\u01a1\u0323c nhu c\u00e2\u0300u cu\u0309a ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng va\u0300 thi\u00ea\u0301t l\u00e2\u0323p chi\u00ea\u0301n l\u01b0\u01a1\u0323c cung \u01b0\u0301ng hi\u00ea\u0323u qua\u0309 va\u0300 t\u00f4\u0301i \u01b0u nh\u00e2\u0301t.<\/p>\n

Chi\u00ea\u0301n l\u01b0\u01a1\u0323c du\u0300 t\u00f4\u0301t \u0111\u00ea\u0301n m\u00e2\u0301y cu\u0303ng c\u00e2\u0300n pha\u0309i phu\u0300 h\u01a1\u0323p v\u01a1\u0301i ngu\u00f4\u0300n l\u01b0\u0323c hi\u00ea\u0323n ta\u0323i cu\u0309a doanh nghi\u00ea\u0323p, c\u00e2\u0300n xa\u0301c \u0111i\u0323nh nh\u01b0\u0303ng y\u00ea\u0301u t\u00f4\u0301 nh\u01b0 chi phi\u0301, con ng\u01b0\u01a1\u0300i, ma\u0301y mo\u0301c hi\u00ea\u0323n ta\u0323i co\u0301 \u0111a\u0301p \u01b0\u0301ng \u0111\u01b0\u01a1\u0323c nh\u01b0\u0303ng ky\u0300 vo\u0323ng cu\u0309a doanh nghi\u00ea\u0323p hay kh\u00f4ng. Kh\u00f4ng nh\u01b0\u0303ng th\u00ea\u0301 v\u00e2\u0301n \u0111\u00ea\u0300 k\u00ea\u0301t n\u00f4\u0301i n\u00f4\u0323i b\u00f4\u0323 cu\u0303ng c\u00e2\u0300n \u0111\u01b0\u01a1\u0323c xem xe\u0301t. N\u00ea\u0301u s\u01b0\u0323 thi\u00ea\u0301u k\u00ea\u0301t n\u00f4\u0301i trong t\u01b0\u01a1ng ta\u0301c n\u00f4\u0323i b\u00f4\u0323 cu\u0303ng co\u0301 th\u00ea\u0309 a\u0309nh h\u01b0\u01a1\u0309ng \u0111\u00ea\u0301n k\u00ea\u0301t qua\u0309 cu\u00f4\u0301i cu\u0300ng cu\u0309a doanh nghi\u00ea\u0323p. Do thi\u00ea\u0301u so\u0301t trong vi\u00ea\u0323c truy\u00ea\u0300n ta\u0309i th\u00f4ng tin d\u00e2\u0303n \u0111\u00ea\u0301n th\u01b0\u0323c hi\u00ea\u0323n k\u00ea\u0301 hoa\u0323ch kh\u00f4ng chi\u0301nh xa\u0301c.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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2. \u0110i\u00ea\u0309m ma\u0323nh va\u0300 \u0111i\u00ea\u0309m y\u00ea\u0301u cu\u0309a n\u00f4\u0323i ta\u0323i doanh nghi\u00ea\u0323p va\u0300 \u0111\u00f4\u0301i thu\u0309 cu\u0309a mi\u0300nh<\/i><\/b><\/h2>\n<\/div>\n<\/div>\n
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\u0110\u00e2y la\u0300 y\u00ea\u0301u t\u00f4\u0301 v\u00f4 cu\u0300ng quan tro\u0323ng trong hoa\u0323t \u0111\u00f4\u0323ng l\u00e2\u0323p chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng. B\u01a1\u0309i vi\u00ea\u0323c hi\u00ea\u0309u \u0111\u01b0\u01a1\u0323c nh\u01b0\u0303ng l\u01a1\u0323i th\u00ea\u0301 va\u0300 \u0111i\u00ea\u0309m y\u00ea\u0301u cu\u0309a mi\u0300nh so v\u01a1\u0301i \u0111\u00f4\u0301i thu\u0309, doanh nghi\u00ea\u0323p se\u0303 xa\u0301c \u0111i\u0323nh \u0111\u01b0\u01a1\u0323c \u0111\u00e2u la\u0300 y\u00ea\u0301u t\u00f4\u0301 c\u00e2\u0300n pha\u0309i \u0111\u01b0\u01a1\u0323c ca\u0309i thi\u00ea\u0323n va\u0300 \u0111\u00e2u la\u0300 y\u00ea\u0301u t\u00f4\u0301 c\u00e2\u0300n \u0111\u01b0\u01a1\u0323c thu\u0301c \u0111\u00e2\u0309y nhi\u00ea\u0300u h\u01a1n \u0111\u00ea\u0309 \u0111a\u0323t \u0111\u01b0\u01a1\u0323c thi\u0323 tr\u01b0\u01a1\u0300ng mu\u0323c ti\u00eau.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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3. Y\u00ea\u0301u t\u00f4\u0301 giu\u0301p x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u00ea\u0323p<\/i><\/b><\/p>\n

\u0110\u00e2y co\u0301 th\u00ea\u0309 no\u0301i la\u0300 \u0111i\u00ea\u0309m m\u00e2\u0301u ch\u00f4\u0301t giu\u0301p doanh nghi\u00ea\u0323p kh\u0103\u0309ng \u0111i\u0323nh \u0111\u01b0\u01a1\u0323c l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh cu\u0309a mi\u0300nh. M\u00f4\u0303i doanh nghi\u00ea\u0323p se\u0303 t\u00e2\u0323p trung \u0111\u00e2\u0309y ma\u0323nh m\u00f4\u0323t khi\u0301a ca\u0323nh kha\u0301c nhau \u0111\u00ea\u0309 ta\u0323o n\u00ean ti\u0301nh \u0111\u0103\u0323c tr\u01b0ng cu\u0309a mi\u0300nh tr\u00ean thi\u0323 tr\u01b0\u01a1\u0300ng, \u0111o\u0301 co\u0301 th\u00ea\u0309 la\u0300 \u0111\u0103\u0323c thu\u0300 v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m ho\u0103\u0323c gia\u0301 tri\u0323 v\u00ea\u0300 di\u0323ch vu\u0323 hay nh\u01b0\u0303ng gia\u0301 tri\u0323 th\u0103\u0323ng d\u01b0 ma\u0300 doanh nghi\u00ea\u0323p ta\u0323o ra cho kha\u0301ch ha\u0300ng cu\u0309a mi\u0300nh.<\/p>\n

4. Chi phi\u0301 v\u00e2\u0323n ha\u0300nh chu\u00f4\u0303i cung \u01b0\u0301ng<\/i><\/b><\/p>\n

Chi phi\u0301 g\u00e2\u0300n nh\u01b0 la\u0300 mu\u0323c ti\u00eau ha\u0300ng \u0111\u00e2\u0300u cu\u0309a b\u00e2\u0301t ky\u0300 chu\u00f4\u0303i cung \u01b0\u0301ng na\u0300o, chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng lu\u00f4n h\u01b0\u01a1\u0301ng \u0111\u00ea\u0301n vi\u00ea\u0323c t\u00f4\u0301i \u01b0u chi phi\u0301 tr\u00ean t\u01b0\u0300ng khi\u0301a ca\u0323nh nho\u0309 nh\u00e2\u0301t nh\u0103\u0300m \u0111a\u0323t \u0111\u01b0\u01a1\u0323c m\u01b0\u0301c gia\u0301 ca\u0323nh tranh nh\u00e2\u0301t so v\u01a1\u0301i ca\u0301c doanh nghi\u00ea\u0323p cung c\u00e2\u0301p cu\u0300ng sa\u0309n ph\u00e2\u0309m tr\u00ean thi\u0323 tr\u01b0\u01a1\u0300ng. \u0110\u00e2y cu\u0303ng chi\u0301nh la\u0300 m\u00f4\u0323t trong nh\u01b0\u0303ng l\u01a1\u0323i th\u00ea\u0301 ta\u0301c \u0111\u00f4\u0323ng \u0111\u00ea\u0301n quy\u00ea\u0301t \u0111i\u0323nh \u0111\u00ea\u0301n ha\u0300nh vi\u00a0 mua ha\u0300ng cu\u0309a ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng.<\/p>\n

5. Nh\u01b0\u0303ng hoa\u0323t \u0111\u00f4\u0323ng giu\u0301p ca\u0309i thi\u00ea\u0323n do\u0300ng ti\u00ea\u0300n cu\u0309a doanh nghi\u00ea\u0323p<\/i><\/b><\/p>\n

\u0110\u00ea\u0309 chu\u00f4\u0303i cung \u01b0\u0301ng \u0111\u01b0\u01a1\u0323c th\u01b0\u0323c hi\u00ea\u0323n \u0111u\u0301ng chi\u00ea\u0301n l\u01b0\u01a1\u0323c, doanh nghi\u00ea\u0323p lu\u00f4n pha\u0309i \u0111a\u0309m ba\u0309o \u0111\u01b0\u01a1\u0323c do\u0300ng ta\u0300i chi\u0301nh cu\u0309a mi\u0300nh, \u0111\u00ea\u0309 gi\u01b0\u0303 cho hoa\u0323t \u0111\u00f4\u0323ng chu\u00f4\u0303i cung \u01b0\u0301ng kh\u00f4ng bi\u0323 gia\u0301n \u0111oa\u0323n \u0111a\u0323t \u0111\u01b0\u01a1\u0323c mu\u0323c ti\u00eau \u0111\u00ea\u0300 ra va\u0300 mang la\u0323i hi\u00ea\u0323u qua\u0309 cho doanh nghi\u00ea\u0323p.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

1. Th\u00ea\u0301 na\u0300o la\u0300 chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng? Chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng la\u0300 ca\u0301ch ma\u0300 chu\u00f4\u0303i cung \u01b0\u0301ng se\u0303 hoa\u0323t \u0111\u00f4\u0323ng \u0111\u00ea\u0309 go\u0301p ph\u00e2\u0300n giu\u0301p cho doanh nghi\u00ea\u0323p \u0111a\u0323t \u0111\u01b0\u01a1\u0323c mu\u0323c ti\u00eau trong chi\u00ea\u0301n l\u01b0\u01a1\u0323c kinh doanh cu\u0309a mi\u0300nh. M\u00f4\u0323t chi\u00ea\u0301n l\u01b0\u01a1\u0323c chu\u00f4\u0303i cung \u01b0\u0301ng hi\u00ea\u0323u qua\u0309 c\u00e2\u0300n \u0111a\u0301p \u01b0\u0301ng \u0111\u01b0\u01a1\u0323c ca\u0301c ti\u00eau […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5990"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5990"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5990\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}