{"id":6164,"date":"2023-11-29T21:38:25","date_gmt":"2023-11-29T21:38:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=6164"},"modified":"2023-11-29T15:24:15","modified_gmt":"2023-11-29T15:24:15","slug":"10-mo-hinh-kinh-doanh-thanh-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/10-mo-hinh-kinh-doanh-thanh-cong.html","title":{"rendered":"10 M\u00f4 h\u00ecnh kinh doanh s\u1ed1 th\u00e0nh c\u00f4ng"},"content":{"rendered":"

M\u00f4 h\u00ecnh kinh doanh\u00a01: Mi\u1ec5n ph\u00ed<\/strong><\/p>\n

\u201cFree\u201d:\u00a0\u0111\u00f2i h\u1ecfi c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i mi\u1ec5n ph\u00ed. C\u00e1c v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng nh\u1ea5t hi\u1ec7n nay c\u00f3 l\u1ebd l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00fang nh\u01b0 c\u1ee5m t\u1eeb n\u1ed5i ti\u1ebfng: \u201d N\u1ebfu b\u1ea1n kh\u00f4ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m, b\u1ea1n l\u00e0 s\u1ea3n ph\u1ea9m\u201d. H\u1ecd cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a h\u1ecd cho ng\u01b0\u1eddi d\u00f9ng ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed, trong khi ki\u1ebfm ti\u1ec1n t\u1eeb d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.M\u1ed9t v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng kh\u00e1c c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 tr\u00f2 ch\u01a1i di \u0111\u1ed9ng Angry Birds; n\u00f3 v\u1eabn ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u00e0 c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn ng\u00e0y nay.<\/p>\n

R\u1ea5t nhi\u1ec1u h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u00e1n v\u00e0 gi\u1ea5y ph\u00e9p cho nh\u1eefng con chim b\u00e1o th\u00f9 \u0111\u01b0\u1ee3c c\u1ea5p cho c\u00e1c b\u1ed9 phim v\u00e0 tr\u00f2 ch\u01a1i tr\u00ean b\u00e0n c\u1edd. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y tr\u1ee3 c\u1ea5p cho tr\u00f2 ch\u01a1i mi\u1ec5n ph\u00ed, c\u00f3 ph\u00e2n ph\u1ed1i r\u1ed9ng l\u1ea7n l\u01b0\u1ee3t gi\u00fap t\u0103ng doanh s\u1ed1 c\u1ee7a h\u1ecd. Ch\u00fang t\u00f4i \u0111\u00e3 xem x\u00e9t k\u1ef9 h\u01a1n m\u1ed9t s\u1ed1 suy ngh\u0129 \u0111\u1eb1ng sau m\u00f4 h\u00ecnh n\u00e0y trong m\u1ed9t trong nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean blog c\u0169 c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

M\u00f4 h\u00ecnh kinh doanh\u00a02: Freemium<\/strong><\/p>\n

\u201cFreemium\u201d:\u00a0\u0110\u1ed1i v\u1edbi m\u1eabu n\u00e0y, m\u1ed9t phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed; Sau \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd phi\u00ean b\u1ea3n cao c\u1ea5p v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng b\u1ed5 sung. C\u00e1c m\u00f4 h\u00ecnh kinh doanh n\u1ed5i ti\u1ebfng cho m\u1eabu n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y t\u1ea1i Dropbox, Spotify ho\u1eb7c LinkedIn\u2026S\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed l\u00e0m t\u0103ng c\u01a1 s\u1edf v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, trong khi \u0111\u0103ng k\u00fd \u00a0t\u1ea1o doanh thu \u0111\u1ecbnh k\u1ef3.<\/p>\n

Free v\u00e0 Freemium \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p cho c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 Ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5, v\u00ec chi ph\u00ed ph\u00e2n ph\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ch\u00fang th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd.<\/strong><\/p>\n

M\u00f4 h\u00ecnh kinh doanh\u00a03: \u00a0Subscription<\/strong><\/p>\n

\u201c<\/strong>Subscription\u201d\u00a0:\u00a0Trong m\u1ed9t th\u1eddi gian d\u00e0i, ch\u00fang t\u00f4i bi\u1ebft \u201cSubscription\u201d\u00a0ch\u1ee7 y\u1ebfu t\u1eeb l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, nh\u01b0ng th\u00f4ng qua Internet, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh thanh to\u00e1n r\u1ed9ng r\u00e3i. M\u1eabu n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi ph\u1ea7n m\u1ec1m, d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n b\u1edfi kh\u00e1ch h\u00e0ng.<\/p>\n

M\u00f4 h\u00ecnh n\u00e0y n\u1ed5i ti\u1ebfng t\u1eeb c\u00e1c c\u00f4ng ty nh\u01b0 Netflix v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m nh\u01b0 Salesforce ho\u1eb7c Adobe, nh\u1eefng ng\u01b0\u1eddi cho ph\u00e9p s\u1eed d\u1ee5ng n\u1ed9i dung ho\u1eb7c ph\u1ea7n m\u1ec1m c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed h\u00e0ng th\u00e1ng.Nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f4ng c\u1ee5 Hilti, ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u0111\u1ed9i t\u00e0u g\u1ea7n \u0111\u00e2y ch\u00fang t\u00f4i \u0111\u00e3 xem x\u00e9t k\u1ef9 h\u01a1n, c\u0169ng c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 \u0111\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd.<\/p>\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u00f3 l\u1ee3i th\u1ebf l\u00e0 h\u1ecd kh\u00f4ng ph\u1ea3i mua d\u1ecbch v\u1ee5 nhi\u1ec1u l\u1ea7n, nh\u01b0ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u0129nh vi\u1ec5n v\u00e0o khung thanh to\u00e1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c \u2013 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd chi ph\u00ed. \u0110\u1ed1i v\u1edbi nh\u00e0 cung c\u1ea5p thu\u00ea bao, \u0111i\u1ec1u n\u00e0y c\u0169ng l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n, v\u00ec vi\u1ec7c mua l\u1ea1i ng\u01b0\u1eddi d\u00f9ng r\u1ea5t c\u00f3 th\u1ec3 tr\u00f9ng v\u1edbi cam k\u1ebft c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n. Cam k\u1ebft n\u00e0y t\u1ea5t nhi\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u0103ng th\u00eam b\u1edfi c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 ph\u01b0\u01a1ng th\u1ee9c h\u1ee3p \u0111\u1ed3ng c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0<\/em><\/p>\n

M\u00f4 h\u00ecnh kinh doanh\u00a04:\u00a0Lock-in<\/strong><\/p>\n

\u201cLock-in\u201d\u00a0:\u00a0\u1ede \u0111\u00e2y, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch t\u0103ng chi ph\u00ed c\u1ee7a vi\u1ec7c chuy\u1ec3n sang m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1eabu n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh \u201cSubscription\u201d. M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi cho \u0111i\u1ec1u n\u00e0y l\u00e0 Apple, c\u00f3 h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n bao g\u1ed3m n\u1ec1n t\u1ea3ng v\u00e0 ph\u1ea7n c\u1ee9ng khi\u1ebfn vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh v\u00f4 c\u00f9ng t\u1ed1n th\u1eddi gian v\u00e0 t\u1ed1n k\u00e9m.Amazon Prime c\u00f3 c\u00e1ch th\u1ee9c m\u1ec1m m\u1ea1i h\u01a1n \u0111\u1ec3 t\u0103ng chi ph\u00ed h\u1ee7y b\u1ecf: d\u1ecbch v\u1ee5 n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, bao g\u1ed3m \u0111i\u1ec1u ki\u1ec7n v\u1eadn chuy\u1ec3n t\u1ed1t h\u01a1n, truy c\u1eadp c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, phim v\u00e0 nh\u1ea1c, d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y kh\u00f4ng gi\u1edbi h\u1ea1n cho \u1ea3nh, quy\u1ec1n truy c\u1eadp \u0111\u1eb7c quy\u1ec1n v\u00e0o m\u1ed9t s\u1ed1 cung c\u1ea5p v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1ed9c quy\u1ec1n. T\u1ea5t c\u1ea3 nh\u1eefng l\u1ee3i \u00edch n\u00e0y s\u1ebd b\u1ecb m\u1ea5t n\u1ebfu \u0111\u0103ng k\u00fd kh\u00f4ng \u0111\u01b0\u1ee3c gia h\u1ea1n. C\u00e1c c\u00e1ch kh\u00e1c \u0111\u1ec3 t\u0103ng chi ph\u00ed tho\u00e1t l\u00e0 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng th\u1ee9c h\u1ee3p \u0111\u1ed3ng (m\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 c\u00e1ch th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng nh\u1ea5t).<\/p>\n

Gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi:<\/em>L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 bu\u1ed9c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng chi ph\u00ed thay \u0111\u1ed5i cao?<\/em><\/p>\n

M\u00f4 h\u00ecnh kinh doanh\u00a05:\u00a0Solution Provider \u2013\u00a0Nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p<\/strong><\/p>\n

Nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p tr\u1ef1c tuy\u1ebfn:\u00a0C\u00f4ng ty kh\u00f4ng ch\u1ec9 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n nh\u00fang n\u00f3 v\u00e0o m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3 gi\u1ea3i quy\u1ebft c\u00e0ng nhi\u1ec1u nhi\u1ec7m v\u1ee5 v\u00e0 v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u00e0ng t\u1ed1t. M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng c\u1ee7a \u0110\u1ee9c cho \u0111i\u1ec1u n\u00e0y l\u00e0 Heidelberger Druckmaschinen, n\u01a1i c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 gi\u00e1m s\u00e1t \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh in c\u1ee7a h\u1ecd. G\u00f3i h\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n l\u00fd do \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf.<\/p>\n

Trong b\u1ed1i c\u1ea3nh n\u00e0y, c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 m\u00e1y m\u00f3c th\u00f4ng minh, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u1ed7 tr\u1ee3 t\u1eeb xa \u0111ang t\u1ea1o ra nhi\u1ec1u d\u1ecbch v\u1ee5 m\u1edbi ngay t\u1eeb \u0111\u1ea7u. V\u00e0 theo nh\u01b0 s\u1ef1 \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh trong s\u1ed1 h\u00f3a c\u00f3 li\u00ean quan, Heidelberger l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh \u0111\u1ebfn t\u1eeb \u0110\u1ee9c ho\u00e0n to\u00e0n \u0111\u00e1ng \u0111\u1ec3 xem x\u00e9t.<\/p>\n

C\u00e2u h\u1ecfi c\u1ea7n gi\u1ea3i quy\u1ebft:<\/em>L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p ho\u00e0n ch\u1ec9nh cho kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i?<\/em><\/p>\n

M\u00f4 h\u00ecnh kinh doanh 6:\u00a0Rent instead of buy \u2013\u00a0Cho thu\u00ea thay v\u00ec mua<\/strong><\/p>\n

Cho thu\u00ea nh\u00e0 thay v\u00ec mua:\u00a0\u1ede \u0111\u00e2y, c\u00f4ng ty kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u1ea5p cho kh\u00e1ch h\u00e0ng quy\u1ec1n s\u1eed d\u1ee5ng c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian v\u1edbi m\u1ee9c gi\u00e1 khi\u00eam t\u1ed1n. \u0110i\u1ec1u n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n so v\u1edbi b\u00e1n m\u1ed9t l\u1ea7n, trong khi kh\u00e1ch h\u00e0ng c\u00f3 l\u1ee3i th\u1ebf l\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ea7u t\u01b0 l\u1edbn \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.M\u1eabu \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 Car2Go: \u2013 xe h\u01a1i \u2013 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n ri\u00eang cho t\u1eebng kh\u00e1ch h\u00e0ng, m\u00e0 thay v\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u ng\u01b0\u1eddi. Vi\u1ec7c cho thu\u00ea th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

C\u00e2u h\u1ecfi c\u1ea7n gi\u1ea3i quy\u1ebft:<\/em>L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 cung c\u1ea5p quy\u1ec1n s\u1eed d\u1ee5ng c\u00f3 gi\u1edbi h\u1ea1n thay v\u00ec b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m?<\/em><\/p>\n

M\u00f4 h\u00ecnh kinh doanh 7:\u00a0Long Tail<\/strong><\/p>\n

\u201cLong Tail\u201d\u00a0:\u00a0Thay v\u00ec \u00edt v\u1eadt ph\u1ea9m bom t\u1ea5n kh\u00e1c, c\u00e1c s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 nh\u1ecf. M\u1eabu xu\u1ea5t hi\u1ec7n v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n ho\u1eb7c v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 iTunes n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 mua c\u00e1c b\u00e0i h\u00e1t ri\u00eang l\u1ebb. M\u00f4 h\u00ecnh n\u00e0y, s\u1ebd chi\u1ebfm r\u1ea5t nhi\u1ec1u kh\u00f4ng gian k\u1ec7 khi b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, r\u1ea5t th\u00fa v\u1ecb \u0111\u1ec3 kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh kh\u00e1c c\u1ee7a m\u00f4 h\u00ecnh l\u00e0 c\u00e1c c\u1ed5ng c\u00f4ng vi\u1ec7c nh\u01b0 Stepstone ho\u1eb7c th\u1ef1c s\u1ef1. Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y (xem N\u1ec1n t\u1ea3ng kinh doanh), c\u00e1c c\u00f4ng ty mua \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o vi\u1ec7c l\u00e0m c\u00e1 nh\u00e2n; do \u0111\u00f3, m\u1ed7i s\u1ea3n ph\u1ea9m c\u1ee7a Cameron \u0111\u01b0\u1ee3c b\u00e1n ch\u00ednh x\u00e1c m\u1ed9t l\u1ea7n. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u00e1p d\u1ee5ng cho c\u00e1c c\u1ed5ng n\u1ed5i ti\u1ebfng nh\u01b0 eBay, n\u01a1i h\u00e0ng tri\u1ec7u m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng m\u1ea1i \u0111\u00fang gi\u1edd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ecf m\u00e0 ng\u01b0\u1eddi b\u00e1n ph\u1ea3i tr\u1ea3 cho c\u00f4ng ty.<\/p>\n

C\u00e2u h\u1ecfi :<\/em>L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p nh\u1ecf v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn?<\/em><\/p>\n

M\u00f4 h\u00ecnh kinh doanh 8:\u00a0User Designed \u2013\u00a0Ng\u01b0\u1eddi d\u00f9ng thi\u1ebft k\u1ebf<\/strong><\/p>\n

Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u1ef1c tuy\u1ebfn\u00a0:\u00a0S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c c\u00f4ng ty \u1ee7y th\u00e1c c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u00e9p t\u1ef1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, c\u00f4ng ty Spreadcoat c\u1ee7a \u0110\u1ee9c \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn cho \u00e1o ph\u00f4ng n\u01a1i ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i t\u00f9y ch\u1ecdn \u0111\u1ec3 ngh\u0129 ra \u00fd t\u01b0\u1edfng c\u1ee7a ri\u00eang h\u1ecd cho c\u00e1c h\u1ecda ti\u1ebft ho\u1eb7c ch\u1eef s\u1ebd \u0111\u01b0\u1ee3c in tr\u00ean ch\u00fang.<\/p>\n

H\u1ecd c\u0169ng c\u00f3 th\u1ec3 b\u00e1n nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a Spreadcoat, n\u01a1i l\u1ea5p \u0111\u1ea7y c\u1eeda h\u00e0ng v\u1edbi r\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi. V\u00e0 b\u1ea3n th\u00e2n c\u00f4ng ty ph\u1ea3i l\u00e0m (g\u1ea7n nh\u01b0) kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.\u01afu \u0111i\u1ec3m c\u1ee7a m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn trong v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p theo c\u00e1ch t\u1eadp trung v\u00e0 t\u1ef1 \u0111\u1ed9ng.<\/p>\n

Kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian hay nh\u00e2n l\u1ef1c \u0111\u1ec3 t\u1ed5 ch\u1ee9c qu\u00e1 tr\u00ecnh n\u00e0y. Ngo\u00e0i ra, t\u1ea1o \u00e1o s\u01a1 mi t\u1ea1i PC gi\u00fap h\u00ecnh dung r\u00f5 h\u01a1n \u00fd t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng; m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t danh b\u1ea1, ch\u1eb3ng h\u1ea1n. V\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh th\u00fa v\u1ecb cu\u1ed1i c\u00f9ng: vi\u1ec7c kh\u00e1ch h\u00e0ng ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty, th\u1eadm ch\u00ed kh\u00f4ng khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y t\u1ed3i t\u1ec7. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean c\u00e1 nh\u00e2n h\u01a1n, l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang trong m\u1eaft c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ea5t \u0111\u1eafc d\u0129. C\u00e1c v\u00ed d\u1ee5 kh\u00e1c cho m\u1eabu n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y v\u1edbi c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1ec1 \u0111\u1ed3 n\u1ed9i th\u1ea5t (nh\u01b0 MYCS) ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Quirky.<\/p>\n

C\u00e2u h\u1ecfi:<\/em>L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng ph\u00e1t minh v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd?<\/em><\/p>\n

M\u00f4 h\u00ecnh kinh doanh 9:\u00a0Orchestrator \u2013\u00a0D\u00e0n nh\u1ea1c<\/strong><\/p>\n

D\u00e0n nh\u1ea1c giao h\u01b0\u1edfng tr\u1ef1c tuy\u1ebfn:\u00a0C\u00e1c c\u00f4ng ty t\u1eadp trung v\u00e0o n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd, trong khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c \u0111\u01b0\u1ee3c gia c\u00f4ng cho c\u00e1c chuy\u00ean gia ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. V\u00ed d\u1ee5, c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 CNTT, \u0111\u1ea1i l\u00fd ho\u1eb7c nh\u00e0 cung c\u1ea5p c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, l\u00e0m cho m\u00f4 h\u00ecnh n\u00e0y \u0111\u1eb7c bi\u1ec7t th\u00fa v\u1ecb cho l\u0129nh v\u1ef1c tr\u1ef1c tuy\u1ebfn, v\u00ec ch\u00fang c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nhi\u1ec1u v\u1ea5n \u0111\u1ec1 n\u1ebfu kh\u00f4ng c\u00f3 b\u00ed quy\u1ebft ho\u1eb7c t\u00e0i nguy\u00ean n\u1ed9i b\u1ed9. M\u00f4 h\u00ecnh n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00edch c\u1ef1c ph\u1ed1i h\u1ee3p c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, ng\u00e0y nay d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u nh\u1edd c\u00e1c t\u00f9y ch\u1ecdn truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

C\u00e2u h\u1ecfi:<\/em>L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 thu\u00ea ngo\u00e0i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 tr\u1eeb n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a ch\u00fang ta?<\/em><\/p>\n

M\u00f4 h\u00ecnh kinh doanh 10:\u00a0Platform Business \u2013\u00a0Kinh doanh n\u1ec1n t\u1ea3ng<\/strong><\/p>\n

N\u1ec1n t\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn\u00a0:\u00a0T\u1ea1i \u0111\u00e2y, m\u1ed9t s\u1ed1 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google t\u1eadp h\u1ee3p ng\u01b0\u1eddi d\u00f9ng, nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 trang web.<\/p>\n

M\u1ed9t n\u1ec1n t\u1ea3ng nh\u01b0 eBay ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng cho ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh dung cho th\u1ecb tr\u01b0\u1eddng n\u0103ng l\u01b0\u1ee3ng ho\u1eb7c cho c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh th\u00f4ng qua c\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 blockchain.C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi tham gia s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng nh\u01b0 v\u1eady, n\u00f3 c\u00e0ng tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 c\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n.<\/p>\n

Nh\u01b0ng c\u00e1c n\u1ec1n t\u1ea3ng c\u0169ng c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng \u1edf quy m\u00f4 nh\u1ecf, mi\u1ec5n l\u00e0 ch\u00fang t\u1eadp h\u1ee3p c\u00e1c b\u00ean c\u00f3 li\u00ean quan v\u1edbi nhau. V\u00ed d\u1ee5, c\u00e1c ki\u1ebfn \u200b\u200btr\u00fac s\u01b0 c\u00f3 th\u1ec3 li\u1ec7t k\u00ea c\u00e1c k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a tr\u00ean trang web houseplans.com , v\u00e0 c\u00e1c b\u00ean quan t\u00e2m sau \u0111\u00f3 c\u00f3 th\u1ec3 mua ch\u00fang v\u1edbi gi\u00e1 ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u1ea7n c\u1ee7a k\u1ebf ho\u1ea1ch c\u00e1 nh\u00e2n. V\u1edbi C\u1ed9ng \u0111\u1ed3ng SAP c\u1ee7a ri\u00eang m\u00ecnh , SAP cung c\u1ea5p m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c di\u1ec5n \u0111\u00e0n, blog v\u00e0 wiki b\u1eb1ng c\u00e1c ng\u00f4n ng\u1eef kh\u00e1c nhau trong \u0111\u00f3 nh\u00e2n vi\u00ean v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 trao \u0111\u1ed5i th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 gi\u00fap \u0111\u1ee1 nhau khi g\u1eb7p v\u1ea5n \u0111\u1ec1. H\u1ed7 tr\u1ee3 Kundens \u0111\u01b0\u1ee3c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n b\u1edfi n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. C\u1ea3 hai n\u1ec1n t\u1ea3ng \u0111\u1ec1u kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Facebook ho\u1eb7c Google, nh\u01b0ng v\u1eabn th\u00e0nh c\u00f4ng do s\u1ef1 t\u1eadp trung theo ch\u1ee7 \u0111\u1ec1 c\u1ee7a h\u1ecd. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ec3 mang m\u1ecdi ng\u01b0\u1eddi l\u1ea1i v\u1edbi nhau trong khu v\u1ef1c n\u01a1i m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f4 h\u00ecnh kinh doanh\u00a01: Mi\u1ec5n ph\u00ed \u201cFree\u201d:\u00a0\u0111\u00f2i h\u1ecfi c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i mi\u1ec5n ph\u00ed. C\u00e1c v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng nh\u1ea5t hi\u1ec7n nay c\u00f3 l\u1ebd l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00fang nh\u01b0 c\u1ee5m t\u1eeb n\u1ed5i ti\u1ebfng: \u201d N\u1ebfu b\u1ea1n kh\u00f4ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m, b\u1ea1n l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,217],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6164"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=6164"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6164\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=6164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=6164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=6164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}