{"id":6505,"date":"2023-11-29T11:02:01","date_gmt":"2023-11-29T11:02:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=6505"},"modified":"2023-12-21T13:18:35","modified_gmt":"2023-12-21T06:18:35","slug":"10-cach-viet-bai-pr-hay-nhat-hien-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/10-cach-viet-bai-pr-hay-nhat-hien-nay.html","title":{"rendered":"10+ c\u00e1ch vi\u1ebft b\u00e0i PR hay nh\u1ea5t hi\u1ec7n nay"},"content":{"rendered":"

1. X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau b\u00e0i PR<\/span><\/strong><\/h3>\n

X\u00e1c d\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau khi l\u00e0m b\u1ea5t c\u1ee9 v\u1ea5n \u0111\u1ec1 g\u00ec trong cu\u1ed9c s\u1ed1ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng h\u01a1n trong t\u1eebng vi\u1ec7c s\u1ebd l\u00e0m ti\u1ebfp theo.<\/p>\n

Quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh khi vi\u1ebft content \u1edf b\u1ea5t c\u1ee9 k\u00eanh n\u00e0o s\u1ebd lu\u00f4n h\u01b0\u1edbng c\u00e1c b\u1ea1n \u0111\u1ebfn quy tr\u00ecnh vi\u1ebft b\u00e0i chu\u1ea9n nh\u1ea5t, hi\u1ec3u \u0111\u01b0\u1ee3c quy tr\u00ecnh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng vi\u1ebft \u0111\u01b0\u1ee3c b\u1ea5t k\u00ec n\u1ed9i dung n\u00e0o.<\/p>\n

M\u1ee5c ti\u00eau cho b\u00e0i vi\u1ebft => Nghi\u00ean c\u1ee9u th\u00f4ng tin => L\u00ean d\u00e0n \u00fd cho b\u00e0i vi\u1ebft => Ti\u1ebfn h\u00e0nh vi\u1ebft content.\u00a0<\/strong><\/p>\n

\u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi b\u00e0i vi\u1ebft PR s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1eb7t bi\u1ec7t ch\u00fa \u00fd ph\u1ea7n m\u1ee5c ti\u00eau nhi\u1ec1u h\u01a1n n\u1eefa. B\u1edfi v\u00ec \u0111\u1ed1i v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch PR \u0111\u1ec1u c\u1ea7n m\u1ed9t chu\u1ed7i c\u00e1c b\u00e0i vi\u1ebft PR cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau.<\/p>\n

C\u00e1c m\u1ee5c ti\u00eau cho b\u00e0i vi\u1ebft PR m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn:<\/p>\n

    \n
  • T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
  • H\u1ed7 tr\u1ee3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng<\/li>\n
  • Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi<\/li>\n
  • X\u1eed l\u00fd c\u00e1c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/li>\n<\/ul>\n

    B\u1ea1n h\u00e3y trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c c\u00e1c d\u1ef1 \u0111\u1ecbnh, nh\u1eefng mong mu\u1ed1n c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi tri\u1ec3n khai th\u1ef1c hi\u1ec7n c\u00e1c b\u00e0i vi\u1ebft PR. Tr\u00e1nh c\u00e1c n\u1ed9i dung chung chung, t\u1ed5ng quan v\u00e0 d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn.<\/p>\n

    C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n h\u00e3y y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng brief th\u1eadt k\u1ef9 nh\u1eefng th\u00f4ng tin qua mail \u0111\u1ec3 b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft b\u00e0i.<\/p>\n

    V\u00e0 khi \u0111\u00e3 c\u00f3 m\u1ee5c \u0111\u00edch cho b\u00e0i vi\u1ebft r\u1ed3i th\u00ec b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc 2 l\u00e0 nghi\u00ean c\u1ee9u th\u00f4ng tin th\u00f4i!<\/p>\n

    <\/span>2.\u00a0<\/strong>Tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u00f4ng tin<\/strong><\/span><\/h3>\n

    Khi vi\u1ebft content m\u00e0 b\u1ea1n trong tr\u1ea1ng th\u00e1i kh\u00f4ng t\u00ecm hi\u1ec3u h\u1ebft th\u1ebf m\u1ea1nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, nh\u1eefng \u0111\u1eb7c tr\u01b0ng n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u\/ d\u1ecbch v\u1ee5 th\u00ec k\u1ebf ho\u1ea1ch \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o t\u1ea1o n\u00ean b\u00e0i vi\u1ebft PR chu\u1ea9n hay \u0111\u01b0\u1ee3c. V\u00ec v\u1eady \u201cResearch\u201d l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng b\u1eaft bu\u1ed9c b\u1ea1n ph\u1ea3i l\u00e0m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c content vi\u1ebft \u0111\u00fang t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y ch\u00fa \u00fd l\u00e0m t\u1ed1t b\u01b0\u1edbc n\u00e0y trong giai \u0111o\u1ea1n b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch PR nh\u00e9.<\/p>\n

    V\u00ed d\u1ee5 nh\u01b0 khi m\u00ecnh vi\u1ebft m\u1ed9t b\u00e0i n\u00e0o \u0111\u00f3, th\u01b0\u1eddng th\u00ec m\u00ecnh s\u1ebd research n\u00e1t c\u1ea3 Google, xem \u0111\u1ebfn trang 5 trang 10. V\u00ec sao l\u1ea1i nh\u01b0 v\u1eady? Khi \u0111\u00e3 t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ebft nh\u1eefng th\u00f4ng tin c\u1ee7a s\u1ea3n ph\u1ea9m th\u00ec m\u00ecnh \u0111\u00e3 hi\u1ec3u v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00ecnh \u0111ang cung c\u1ea5p \u0111\u1ee9ng \u1edf \u0111\u00e2u, c\u00f3 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu ra sao, c\u1ea7n gi\u1edbi thi\u1ec7u kh\u00e9o l\u00e9o nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

    Th\u00f4ng tin \u1edf \u0111\u00e2y bao g\u1ed3m:<\/p>\n

      \n
    • T\u00ecm hi\u1ec3u r\u00f5 b\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/li>\n
    • Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai?<\/li>\n
    • \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp l\u00e0 ai?<\/li>\n
    • C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 g\u00ec?<\/li>\n<\/ul>\n

      D\u0129 nhi\u00ean,\u00a0Google\u00a0s\u1ebd l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c gi\u00fap b\u1ea1n research th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

      <\/span>3. T\u00ecm hi\u1ec3u k\u1ef9 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/span><\/h3>\n

      B\u1ea1n n\u00ean hi\u1ec3u m\u1ed9t \u0111i\u1ec1u r\u1eb1ng, kh\u00f4ng ph\u1ea3i b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110\u1ed1i v\u1edbi b\u00e0i PR, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi c\u00f3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n trong l\u01b0\u01a1ng lai.<\/p>\n

      V\u00e0 vi\u1ec7c b\u1ea1n \u0111\u0103ng tin tr\u00ean c\u00e1c b\u00e1o online, di\u1ec5n \u0111\u00e0n l\u1edbn l\u00e0 \u0111\u1ec3 s\u1eed d\u1ee5ng ngu\u1ed3n traffic c\u00f3 s\u1eb5n ho\u1eb7c ngu\u1ed3n paid traffic \u1edf nh\u1eefng site \u0111\u00f3 \u0111\u1ec3 trueyenf th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n

      Vi\u1ec7c l\u1ef1a ch\u1ecdn phong c\u00e1ch ng\u00f4n ng\u1eef b\u00e1o ch\u00ed ph\u00f9 h\u1ee3p v\u1edbi b\u00e0i vi\u1ebft pr, nh\u01b0ng c\u00f3 ph\u1ea3i \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n \u201cl\u00e0m m\u1edbi\u201d l\u1ea1i nh\u1eefng b\u00e0i vi\u1ebft PR s\u1eafp t\u1edbi \u0111\u1ec3 k\u00e9o g\u1ea7n kho\u1ea3ng c\u00e1ch v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

      Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang c\u1ea7n vi\u1ebft b\u00e0i PR cho m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng kem trong \u0111\u1ee3t T\u1ebft s\u1eafp t\u1edbi, chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft nh\u1eefng \u0111\u0129a kem \u201choa mai\u201d kem \u201cb\u00e1nh ch\u01b0ng\u201d v\u00f4 c\u00f9ng \u0111\u1ed9c \u0111\u00e1o v\u1edbi c\u00e1ch b\u00e0y tr\u00ed kh\u00f4ng gian \u1ea5m tinh t\u1ebf cho c\u1ea3 gia \u0111\u00ecnh.<\/p>\n

      D\u0129 nhi\u00ean, c\u00e1c ch\u1ecb, c\u00e1c m\u1eb9 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ch\u01b0\u01a1ng tr\u00ecnh trong b\u00e0i vi\u1ebft \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. L\u00fac n\u00e0y b\u1ea1n c\u1ea7n:<\/p>\n

        \n
      • L\u1ef1a ch\u1ecdn phong c\u00e1ch ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p<\/li>\n
      • L\u1ed1i d\u1eabn d\u1eaft \u0111\u00e1nh \u0111\u1ed9ng v\u00e0o insight c\u1ee7a c\u00e1c ch\u1ecb c\u00e1c m\u1eb9<\/li>\n
      • Cung c\u1ea5p nh\u1eefng th\u00f4ng tin ph\u00f9 h\u1ee3p, \u01b0u \u0111i\u1ec3m s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c l\u00ed do v\u00ec sao n\u00ean ch\u1ecdn sp\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong m\u00f9a xu\u00e2n n\u0103m nay.<\/li>\n
      • \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t trong ch\u01b0\u01a1ng tr\u00ecnh s\u1eafp launching khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ph\u1ea3i ch\u1ecdn b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i th\u1ee7<\/li>\n<\/ul>\n

        <\/span>4. T\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/span><\/h3>\n

        \u201cBi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d \u2013 c\u00e2u n\u00f3i b\u1ea5t h\u1ee7.<\/p>\n

        Mu\u1ed1n v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7, th\u00ec b\u00ed quy\u1ebft ch\u00ednh l\u00e0 b\u1ea1n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh nh\u01b0u th\u1ebf n\u00e0o.<\/p>\n

        H\u1ecdc h\u1ecfi c\u00e1ch \u0111\u1ed1i th\u1ee7 vi\u1ebft b\u00e0i PR nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 nh\u1edb r\u00e0ng h\u1ecdc h\u1ecfi nh\u1eefng kh\u00f4ng sao ch\u00e9p b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i r\u1ea5t th\u00f4ng minh, n\u1ebfu b\u1ecb ph\u00e1t hi\u1ec7n, b\u1ea1n m\u1ea5t \u0111i c\u01a1 h\u1ed9i gi\u00e0nh l\u1ea5y c\u1ea3m t\u00ecnh t\u1eeb h\u1ecd.<\/p>\n

        C\u00f9ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh\/ s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ch\u1eafc ch\u1eafn \u0111\u1ed1i th\u1ee7 s\u1ebd \u0111i b\u00e0i tr\u00ean nhi\u1ec1u b\u00e1o kh\u00e1c nhau, t\u00ecm hi\u1ec3u c\u00e1c k\u00eanh social, booking qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u0169ng l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n r\u00e0 l\u1ea1i nh\u1eefng trang b\u00e1o n\u00e0o ti\u1ec1m n\u0103ng cho k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

        <\/span>5. \u0110\u1eb7t ti\u00eau \u0111\u1ec1 th\u1eadt hay v\u00e0 x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i<\/strong><\/span><\/h3>\n

        Ch\u1ecdn ti\u00eau \u0111\u1ec1 tr\u00ean b\u00e1o PR kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i chu\u1ea9n seo, nh\u01b0ng ph\u1ea3i l\u00e0 ti\u1ec1u \u0111\u1ec1 th\u1eadt hay \u2013 g\u00e2y ch\u00fa \u00fd, \u00edt nh\u1ea5t h\u00e3y ch\u1ecdn m\u1ed9t ti\u00eau \u0111\u1ec1 c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5\/ th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111ang mu\u1ed1n truy\u1ec1n th\u00f4ng.<\/p>\n

        S\u1ebd th\u1eadt s\u00e1o r\u1ed7ng n\u1ebfu t\u1ef1a \u0111\u1ec1 \u0111\u00f3 th\u1eadt hay nh\u01b0ng kh\u00f4ng c\u00f3 g\u00ec \u0103n nh\u1eadp v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n

        V\u00e0 theo kinh nghi\u1ec7m c\u1ee7a m\u00ecnh th\u00ec th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i ch\u1ee9a vai tr\u00f2 quan tr\u1ecdng. H\u00e3y vi\u1ebft b\u00e0i PR c\u1ee7a b\u1ea1n v\u1edbi\u00a0key message<\/strong>\u00a0\u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng.<\/p>\n

        Key message<\/strong>\u00a0\u2013 th\u00f4ng \u0111i\u1ec7p ch\u00ednh: trong m\u1ed7i\u00a0campaign\u00a0m\u00e0 th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u00ednh xuy\u00ean su\u1ed1t c\u1ea3 campaign v\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh n\u00e0y \u0111\u01b0\u1ee3c team creative th\u00e0nh 01 c\u00e2u\u00a0tagline\u00a0ho\u1eb7c\u00a0hashtag\u00a0\u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 h\u00ecnh dung ra th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn h\u01a1n.<\/p><\/blockquote>\n

        N\u1ebfu b\u1ea1n \u0111\u1eb7t ti\u00eau \u0111\u1ec1 m\u1ed9t \u0111\u1eb1ng m\u00e0 n\u1ed9i dung th\u00ec l\u1ea1i m\u1ed9t n\u1ebbo, th\u00ec t\u1ea5t nhi\u00ean s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m gi\u00e1c b\u1ecb \u201cl\u1ea1c tr\u00f4i\u201d v\u00e0 sau \u0111\u00f3 l\u00e0 ch\u1eb3ng hi\u1ec3u g\u00ec c\u1ea3.<\/p>\n

        \u0110\u1eb7t m\u00ecnh v\u00e0o t\u00e2m th\u1ebf c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 c\u1ea3m nh\u1eadn s\u1ebd khi\u1ebfn b\u1ea1n vi\u1ebft t\u1ed1t h\u01a1n \u2013 m\u01b0\u1ee3t h\u01a1n!<\/p>\n

        C\u00f3 2 c\u00e1ch \u0111\u1eb7t ti\u00eau \u0111\u1ec1 PR c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n

          \n
        • Tr\u1ef1c ti\u1ebfp gi\u1edbi thi\u1ec7u v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m , ch\u01b0\u01a1ng tr\u00ecnh, d\u1ecbch v\u1ee5<\/li>\n
        • Gi\u00e1n ti\u1ebfp \u0111\u1eb7t ti\u00eau \u0111\u1ec1 nh\u01b0 m\u1ed9t b\u00e0i vi\u1ebft b\u00ecnh th\u01b0\u1eddng<\/li>\n<\/ul>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng v\u00ed d\u1ee5 minh h\u1ecda d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u201cth\u1ebf gi\u1edbi\u201d \u0111ang v\u1eadn h\u00e0nh h\u00e0ng lo\u1ea1t nh\u1eefng b\u00e0i PR c\u1ee7a m\u00ecnh v\u1edbi ti\u00eau \u0111\u1ec1 ra sao:<\/p>\n

          Ti\u00eau \u0111\u1ec1 PR hay\u00a0<\/em><\/p>\n

          B\u00e0i PR hay<\/em><\/p>\n

          <\/span>6. \u0110\u1ed9 d\u00e0i c\u1ee7a b\u00e0i vi\u1ebft PR<\/strong><\/span><\/h3>\n

          Khi booking b\u00e0i PR hay tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n th\u00ec \u0111\u1ec1u c\u00f3 quy \u0111\u1ecbnh \u0111\u1ed9 d\u00e0i c\u1ee7a b\u00e0i vi\u1ebft. V\u00e0 kh\u00f4ng ph\u1ea3i c\u1ee9 tr\u1ea3 ti\u1ec1n l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 nhi\u00ean ph\u00f4 b\u00e0y h\u1ebft n\u1ed9i dung m\u00ecnh mu\u1ed1n vi\u1ebft.<\/p>\n

          \u0110\u1ed9 d\u00e0i c\u1ee7a b\u00e0i vi\u1ebft PR tr\u00ean b\u00e1o gi\u1ea5y \u1edf khaongr 150-300 ch\u1eef, tr\u00ean c\u00e1c b\u00e1o online th\u00ec b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft nhi\u1ec1u h\u01a1n 500-650 ch\u1eef. Di\u1ec5n \u0111\u00e0n th\u00ec c\u00f3 th\u1ec3 d\u00e0i h\u01a1n t\u1ea7m 1000 ch\u1eef t\u00f9y theo n\u1ed9i dung v\u00e0 l\u0129nh v\u1ef1c.<\/p>\n

          Nhi\u1ec1u anh ch\u1ecb hay tham, ngh\u0129 m\u00ecnh \u0111\u00e3 b\u1ecf ti\u1ec1n ra th\u00ec vi\u1ebft d\u00e0i v\u00e0 \u0111\u01b0a h\u1ebft t\u1ea5t acr th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u v\u00e0o. Nh\u01b0ng theo kinh nghi\u1ec7m c\u1ee7a m\u00ecnh th\u00ec b\u00e0i vi\u1ebft PR t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u1ed9 d\u00e0i ch\u1ec9 \u1edf kho\u1ea3ng 500-1000 ch\u1eef l\u00e0 t\u1ed1t nh\u1ea5t. Vi\u1ebft d\u00e0i vi\u1ebft dai l\u1ea1i th\u00e0nh vi\u1ebft d\u1ea1i \u0111\u00e2y!<\/p>\n

          V\u00ec v\u1eady, h\u00e3y t\u1eadp trung \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 v\u00e0 m\u1ee5c ti\u00eau c\u1ea7n truy\u1ec1n t\u1ea3i v\u00e0 s\u1eafp x\u1ebfp b\u1ed1 c\u1ee5c r\u00f5 r\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi gi\u1edbi h\u1ea1n c\u1ee7a b\u00e0i vi\u1ebft. \u0110\u1eebng vi\u1ebft qu\u00e1 d\u00e0i d\u00f2ng \u0111\u1ec3 r\u1ed3i b\u1ecb c\u1eaft gh\u00e9p kh\u00f4ng \u0103n r\u01a1, khi\u1ebfn b\u00e0i vi\u1ebft thi\u1ebfu t\u1ef1 nhi\u00ean v\u00e0 k\u00e9m thu h\u00fat.<\/p>\n

          \u0110\u1ed9 d\u00e0i B\u00e0i PR<\/figcaption><\/figure>\n

          <\/span>7. Tuy\u1ec7t \u0111\u1ed1i tranh 10 l\u1ed7i sai c\u01a1 b\u1ea3n khi vi\u1ebft b\u00e0i PR<\/strong><\/span><\/h3>\n

          N\u1ebfu b\u1ea1n \u0111\u00e3 xem qua \u1edf b\u00e0i vi\u1ebft\u00a010 l\u1ed7i sai c\u01a1 b\u1ea3n khi vi\u1ebft b\u00e0i PR\u00a0<\/strong>m\u00e0 m\u00ecnh \u0111\u00e3 vi\u1ebft tr\u01b0\u1edbc \u0111\u00f3 s\u1ebd hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec b\u1ea3n th\u00e2n c\u1ea7n tr\u00e0nh khi vi\u1ebft. \u0110\u00e2y c\u0169ng l\u00e0 nh\u1eefng l\u1ed7i chung th\u01b0\u1eddng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi khi b\u1eaft \u0111\u1ea7u vi\u1ebft hay d\u00f9 \u0111\u00e3 vi\u1ebft l\u00e2u n\u0103m v\u1eabn c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i.<\/span><\/p>\n

          10 l\u1ed7i sai c\u01a1 b\u1ea3n khi vi\u1ebft b\u00e0i PR c\u00f3 th\u1ec3 n\u00f3i nh\u01b0:\u00a0<\/strong><\/p>\n

            \n
          1. D\u00f9ng d\u1ea5u c\u00e2u b\u1eeba b\u00e3i<\/li>\n
          2. Vi\u1ebft sai ng\u1eef ph\u00e1p<\/li>\n
          3. Sai l\u1ed7i ch\u00ednh t\u1ea3<\/li>\n
          4. L\u1eb7p t\u1eeb li\u00ean t\u1ee5c trong 1 \u0111o\u1ea1n v\u0103n<\/li>\n
          5. Vi\u1ebft c\u00e2u qu\u00e1 d\u00e0i<\/li>\n
          6. M\u1edf \u0111\u1ea7u thi\u1ebfu h\u1ea5p d\u1eabn<\/li>\n
          7. Kh\u00f4ng li\u00ean k\u1ebft c\u00e1c \u0111o\u1ea1n v\u0103n khi\u1ebfn ch\u00fang r\u1eddi r\u1ea1c<\/li>\n
          8. Kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c v\u0103n vi\u1ebft v\u00e0 v\u0103n n\u00f3i<\/li>\n
          9. Kh\u00f4ng th\u1ed1ng nh\u1ea5t khi d\u00f9ng \u0111\u1ea1i t\u1eeb nh\u00e2n x\u01b0ng<\/li>\n
          10. H\u00ecnh th\u1ee9c v\u0103n b\u1ea3n v\u00e0 th\u1ee7 thu\u1eadt l\u00e0m vi\u1ec7c v\u1edbi word<\/li>\n<\/ol>\n

            <\/span>8. C\u00e1c c\u00f4ng th\u1ee9c vi\u1ebft b\u00e0i PR hi\u1ec7u qu\u1ea3<\/span><\/strong><\/h3>\n

            C\u00e1ch vi\u1ebft th\u00ec m\u1ed7i ng\u01b0\u1eddi s\u1ebd c\u00f3 ri\u00eang 1 d\u1ea1ng g\u1ecdi l\u00e0 \u201cch\u1ea5t ri\u00eang \u2013 h\u00e0nh v\u0103n ri\u00eang\u201d nh\u1eefng c\u00f4ng th\u1ee9c ri\u00eang. \u0110\u00f3 l\u00e0 l\u00fd do b\u00e0i vi\u1ebft c\u1ee7a m\u1ed7i ng\u01b0\u1eddi t\u1ea1o ra s\u1ebd kh\u00f4ng gi\u1ed1ng nhau.<\/p>\n

            N\u1ebfu n\u00f3i v\u1ec1 c\u00e1c c\u00f4ng th\u1ee9c chu\u1ea9n th\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u, c\u00f3 h\u00e0ng tr\u0103m h\u00e0ng ng\u00e0n c\u00f4ng th\u1ee9c vi\u1ebft content kh\u00e1c nhau. M\u00ecnh s\u1ebd g\u1ee3i \u00fd cho c\u00e1c b\u1ea1n nh\u1eefng c\u00f4ng th\u1ee9c m\u00e0 m\u00ecnh th\u01b0\u1eddng hay s\u1eed d\u1ee5ng v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t. C\u00e1c c\u00f4ng th\u1ee9c n\u00e0y s\u1eed d\u1ee5ng r\u1ea5t d\u1ec5 n\u1ebfu b\u1ea1n hi\u1ec3u n\u00f3 v\u00e0 l\u00e0m theo l\u00e0 \u0111\u01b0\u1ee3c.<\/p>\n

            <\/span>C\u00f4ng th\u1ee9c PAS<\/strong><\/h4>\n

            C\u00f4ng th\u1ee9c \u0111\u1ea7u ti\u00ean cho m\u1ed9t b\u00e0i vi\u1ebft PR m\u1eabu \u0111\u00f3 ch\u00ednh l\u00e0\u00a0\u00a0PAS<\/strong>. \u0110\u00e2y \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c r\u1ea5t hi\u1ec7u nghi\u1ec7m v\u00e0 r\u1ea5t hay \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng.\u00a0PAS<\/strong>\u00a0l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Problem (V\u1ea5n \u0111\u1ec1), Agitate (Di\u1ec5n gi\u1ea3i) v\u00e0 Solution (Gi\u1ea3i ph\u00e1p). \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u1ee9 t\u1ef1 c\u1ee7a b\u00e0i vi\u1ebft PR m\u1eabu.<\/p>\n

              \n
            • PROBLEM:<\/strong>\u00a0B\u1ea1n ph\u1ea3i tr\u00ecnh b\u00e0y V\u1ea4N \u0110\u1ec0 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang g\u1eb7p ph\u1ea3i. (V\u1eadn d\u1ee5ng Insight kh\u00e1ch h\u00e0ng)<\/li>\n
            • AGGRAVATE:<\/strong>\u00a0L\u00e0m tr\u1ea7m tr\u1ecdng h\u00f3a n\u1ed7i \u0111au \u0111\u00f3. TRI\u1ec2N KHAI v\u1ea5n \u0111\u1ec1 v\u00e0 KHU\u1ea4Y \u0110\u1ed8NG t\u00e2m tr\u00ed ng\u01b0\u1eddi \u0111\u1ecdc, DI\u1ec4N GI\u1ea2I cho h\u1ecd bi\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 \u0111ang khi\u1ebfn cho cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd tr\u1edf n\u00ean b\u1ea5t ti\u1ec7n ho\u1eb7c kh\u00f3 kh\u0103n nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n
            • SOLVE:<\/strong> Ho\u00e0n th\u00e0nh b\u00e0i vi\u1ebft b\u1eb1ng c\u00e1ch \u0111\u01b0a ra GI\u1ea2I PH\u00c1P cho v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m v\u00e0o \u0111\u00f3. \u0110\u1eebng qu\u00ean Call to action \u0111\u1ec3 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

              <\/span>C\u00f4ng th\u1ee9c AIDA<\/strong><\/h4>\n

              AIDA<\/strong>\u00a0l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a 4 ch\u1eef\u00a0Attention<\/strong>\u00a0(Thu h\u00fat),\u00a0Interest<\/strong>\u00a0(Th\u00edch th\u00fa),\u00a0Desire<\/strong>\u00a0(Khao kh\u00e1t),\u00a0Action<\/strong>\u00a0(H\u00e0nh \u0111\u1ed9ng). \u0110\u00e2y l\u00e0 4 b\u01b0\u1edbc gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 khi mu\u1ed1n thuy\u1ebft ph\u1ee5c ai \u0111\u00f3 v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 h\u1ecd ch\u01b0a bi\u1ebft g\u00ec.<\/p>\n

              \u0110\u00e2y c\u0169ng l\u00e0 c\u00f4ng th\u1ee9c huy\u1ec1n tho\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t l\u00e2u v\u00e0 ph\u1ed5 bi\u1ebfn r\u1ed3i. Kh\u00f4ng ch\u1ec9 d\u00f9ng cho b\u00e0i PR m\u00e0 b\u1ea5t c\u1ee9 d\u1ea1ng content n\u00e0o c\u0169ng d\u00f9ng c\u00f4ng th\u1ee9c n\u00e0y tu\u1ed1t.<\/p>\n

                \n
              • A<\/strong>wareness: G\u00e2y s\u1ef1 ch\u00fa \u00fd c\u1ee7a S\u1ea3n Ph\u1ea9m\/ D\u1ecbch v\u1ee5 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
              • I<\/strong>nterest: L\u1ee3i nhu\u1eadn ph\u1ea9y \u0111\u1ed1i v\u1edbi S\u1ea3n Ph\u1ea9m\/ D\u1ecbch v\u1ee5 n\u00e0y.<\/li>\n
              • D<\/strong>esire: K\u00edch th\u00edch s\u1ef1 ham mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/li>\n
              • A<\/strong>ction: K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng C\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

                <\/span>C\u00f4ng th\u1ee9c SSS<\/strong><\/span><\/h4>\n

                Th\u1eadt l\u00f2ng \u0111\u00e2y l\u00e0 c\u00f4ng th\u1ee9c m\u00ecnh y\u00eau th\u00edch v\u00e0 c\u1ea3m th\u1ea5y n\u00f3 kh\u00e1 hi\u1ec7u qu\u1ea3. \u0110\u1ec3 vi\u1ebft b\u00e0i PR theo c\u00f4ng th\u1ee9c n\u00e0y, \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u1ee9ng tay v\u00e0 \u0111\u00e3 c\u00f3 s\u1eb5n kinh nghi\u1ec7m vi\u1ebft l\u00e1ch.<\/p>\n

                STAR:<\/strong>\u00a0Nh\u00e2n v\u1eadt ch\u00ednh, ng\u01b0\u1eddi anh h\u00f9ng, l\u00e0 tr\u1ecdng t\u00e2m c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n. Nh\u00e2n v\u1eadt n\u00e0y c\u00f3 th\u1ec3 l\u00e0: \u0110\u1ed9c gi\u1ea3, m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u00e1nh \u0111\u1ed9ng m\u1ed1i quan t\u00e2m. C\u00f4ng ty c\u1ee7a b\u1ea1n S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0110\u1ec3 t\u1eeb \u0111\u00f3 b\u1ea1n k\u1ec3 n\u00ean c\u00e2u chuy\u1ec7n th\u0103ng tr\u1ea7m v\u1ec1 qu\u00e1 tr\u00ecnh l\u00e0m ra s\u1ea3n ph\u1ea9m nh\u1eb1m chia s\u1ebb nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng ch\u1eb3ng h\u1ea1n.<\/p>\n

                \u0110\u1ec3 \u1ee9ng dung c\u00f4ng th\u1ee9c n\u00e0y, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i hi\u1ec3u:<\/p>\n

                  \n
                • Star:<\/strong>\u00a0B\u00e0i Pr c\u1ee7a b\u1ea1n xoay quanh m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u00e2n v\u1eadt\/s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5\/ doanh nghi\u1ec7p kh\u00f4ng lan man, kh\u00f4ng n\u00ean \u201ctham\u201d qu\u00e1 nhi\u1ec1u \u201cng\u00f4i sao\u201d khi\u1ebfn b\u00e0i vi\u1ebft m\u1ea5t \u0111i t\u00ednh t\u1eadp trung, d\u00e0i d\u00f2ng, kh\u00f3 hi\u1ec3u.<\/li>\n
                • Story:<\/strong>\u00a0\u201cNh\u00e2n v\u1eadt\u201d c\u1ee7a b\u1ea1n \u0111\u00e3 tr\u1ea3i qua c\u00e2u chuy\u1ec7n nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y ch\u1ecdn l\u1ecdc nh\u1eefng n\u1ed9i dung \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t c\u1ee7a c\u00e2u chuy\u1ec7n \u0111\u1ec3 \u0111\u01b0a l\u00ean \u0111\u1ea7u ti\u00ean, \u201cng\u00f4i sao\u201d c\u1ee7a b\u1ea1n s\u1ebd theo \u0111\u00f3 m\u00e0 t\u1ecfa s\u00e1ng.<\/li>\n<\/ul>\n

                  G\u1ee3i \u00fd<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb m\u1ed9t case study v\u1ec1 h\u00e0nh tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u, nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, start up m\u1ed9t brand, m\u1ed9t idea, m\u1ed9t company.<\/p>\n

                    \n
                  • Solution:<\/strong>\u00a0\u0110i\u1ec1u g\u00ec \u0111\u01b0a \u201cng\u00f4i sao\u201d trong b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u1ec9nh cao nh\u01b0 \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i? H\u00e3y di\u1ec5n t\u1ea3 n\u00f3 m\u1ed9t c\u00e1ch ly k\u1ef3 nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n ch\u00e2n th\u1eadt \u0111\u1ec3 c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc \u1ea5n t\u01b0\u1ee3ng.<\/li>\n<\/ul>\n

                    <\/span>C\u00f4ng th\u1ee9c Strings<\/strong><\/h4>\n

                    STRINGS<\/strong>\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng th\u1ee9c ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. Strings mang \u00fd ngh\u0129a l\u00e0 m\u1ed9t chu\u1ed7i, li\u1ec7t k\u00ea, t\u1ed5ng h\u1ee3p,\u2026 V\u1edbi l\u1ed1i vi\u1ebft li\u1ec7t k\u00ea v\u00e0 t\u1ed5ng h\u1ee3p gi\u00fap cho \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n. L\u1ed1i vi\u1ebft n\u00e0y nh\u1eafm th\u1eb3ng t\u1edbi s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u v\u1eady n\u00ean c\u1ea7n c\u00f3 gi\u1ecdng v\u0103n m\u1ea1ch l\u1ea1c, r\u00f5 r\u00e0ng v\u00e0 kh\u00e1ch quan nh\u1ea5t.<\/p>\n

                    <\/span>9. Trau d\u1ed3i kh\u1ea3 n\u0103ng vi\u1ebft\u00a0Nh\u1eefng b\u00e0i PR hay<\/span><\/strong><\/h2>\n

                    B\u1ea1n n\u00ean bi\u1ebft m\u1ed9t \u0111i\u1ec1u r\u1eb1ng l\u1ef9 n\u0103ng vi\u1ebft kh\u00f4ng ph\u1ea3i ng\u00e0y m\u1ed9t ng\u00e0y hai s\u1ebd c\u00f3 ngay hay b\u1ea1n h\u1ecdc 1 khoa content ng\u1eafn h\u1ea1n s\u1ebd vi\u1ebft gi\u1ecfi l\u00ean ngay \u0111\u01b0\u1ee3c. \u0110\u1ec3 gi\u1ecfi l\u00ean, y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i luy\u1ec7n t\u1eadp, \u0111\u1ecdc th\u1eadt nhi\u1ec1u t\u00e0i li\u1ec7u v\u1ec1 content marketing, xem c\u00e1c tips h\u01b0\u1edbng d\u1eabn vi\u1ebft n\u00f4i dung t\u1eeb c\u00e1c ngu\u1ed3n tham kh\u1ea3o kh\u00e1c nhau nh\u01b0 s\u00e1ch b\u00e1o, website v\u1ec1 content. D\u1ea7n d\u1ea7n c\u1ea3m keyword, c\u1ea3m kh\u00e1ch h\u00e0ng, c\u1ea3m n\u1ed9i dung vi\u1ebft th\u00ec l\u00fac \u1ea5y b\u1ea1n vi\u1ebft s\u1ebd m\u01b0\u1ee3t m\u00e0 v\u00e0 hay l\u00ean r\u1ea5t nhi\u1ec1u.<\/p>\n

                    M\u00ecnh s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn c\u00e1c b\u1ea1n m\u1ed9t v\u00e0i quy\u1ec3n s\u00e1ch m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 m\u00ecnh \u0111\u00e3 \u0111\u1ecdc qua v\u00e0 c\u1ea3m th\u1ea5y n\u00f3 gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u cho vi\u1ec7c vi\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 xem review chi ti\u1ebft tr\u00ean blog c\u1ee7a m\u00ecnh:<\/p>\n

                      \n
                    • S\u00e1ch content hay n\u00f3i thay n\u01b0\u1edbc b\u1ecdt<\/li>\n
                    • 90 \u2013 20 \u2013 30 : 90 b\u00e0i h\u1ecdc v\u1ee1 l\u00f2ng v\u1ec1 \u00fd t\u01b0\u1edfng v\u00e0 c\u00e2u ch\u1eef<\/li>\n
                    • L\u00e0m b\u1ea1n v\u1edbi h\u00ecnh, l\u00e0m t\u00ecnh v\u1edbi ch\u1eef<\/li>\n<\/ul>\n

                      <\/span>M\u1ed9t s\u1ed1 b\u00e0i PR hay\u00a0<\/strong><\/h4>\n

                      \u201cT\u00f4i tin r\u1eb1ng t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u c\u00f3 m\u1ed9t chi\u1ebfc \u0111\u1ed3ng h\u1ed3 trong \u0111\u1ea7u. \u0110\u00f4i khi ch\u00fang ta th\u1eadm ch\u00ed c\u00f3 th\u1ec3 nghe th\u1ea5y n\u00f3 t\u00edch t\u1eafc. T\u00f4i \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u1ed3 c\u1ee7a t\u00f4i t\u1eeb khi t\u00f4i c\u00f2n l\u00e0 m\u1ed9t \u0111\u1ee9a tr\u1ebb. H\u1ed3i \u0111\u00f3, m\u1ed7i ph\u00fat d\u01b0\u1eddng nh\u01b0 k\u00e9o d\u00e0i khi t\u00f4i \u0111\u1ebfm s\u1ed1 gi\u1edd cho \u0111\u1ebfn gi\u1edd ra ch\u01a1i ho\u1eb7c \u0111\u1ee3i m\u1eb9 \u0111\u1ebfn \u0111\u00f3n t\u00f4i sau gi\u1edd h\u1ecdc. Khi c\u00f2n tr\u1ebb t\u00f4i th\u1ef1c s\u1ef1 mu\u1ed1n \u0111\u1ed3ng h\u1ed3 c\u1ee7a m\u00ecnh ch\u1ea1y nhanh h\u01a1n. Gi\u00e1 nh\u01b0 t\u00f4i c\u00f3 th\u1ec3 gi\u00e0 h\u01a1n! Sau \u0111\u00f3 t\u00f4i s\u1ebd c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n l\u00e0m, \u0111i \u0111\u1ebfn n\u01a1i t\u00f4i mu\u1ed1n v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi m\u00e0 t\u00f4i mu\u1ed1n tr\u1edf th\u00e0nh.<\/em><\/p>\n

                      Cu\u1ed1i c\u00f9ng, t\u00f4i c\u0169ng \u0111\u1ee7 tu\u1ed5i \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a t\u00f4i quay l\u01b0ng l\u1ea1i v\u1edbi vi\u1ec7c t\u0103ng t\u1ed1c \u0111\u1ed3ng h\u1ed3 c\u1ee7a t\u00f4i sang nh\u1eefng th\u1ee9 kh\u00e1c nh\u01b0 h\u1ecdc l\u1edbp, h\u00e1t, y\u00eau, ki\u1ebfm s\u1ed1ng v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng c\u1ee7a t\u00f4i. C\u00e0ng b\u1eadn, t\u00f4i c\u00e0ng \u00edt ch\u00fa \u00fd \u0111\u1ebfn \u0111\u1ed3ng h\u1ed3 c\u1ee7a m\u00ecnh cho \u0111\u1ebfn khi n\u00f3 ho\u00e0n to\u00e0n n\u1eb1m ngo\u00e0i nh\u1eadn th\u1ee9c c\u1ee7a t\u00f4i. Cho \u0111\u1ebfn m\u1ed9t ng\u00e0y, t\u00f4i nh\u00ecn l\u00ean v\u00e0 th\u1ea5y m\u00ecnh \u0111ang \u0111\u1ee9ng m\u1ed9t m\u00ecnh tr\u00ean \u0111\u01b0\u1eddng l\u00e1i xe v\u1ec1 nh\u00e0 m\u1eb9 t\u00f4i, nh\u00ecn chi\u1ebfc xe tang \u0111\u01b0a b\u00e0 \u0111i.<\/em><\/p>\n

                      C\u00f4 \u1ea5y kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4 \u1ea5y v\u1eabn mu\u1ed1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u h\u1ed1i ti\u1ebfc. C\u00f4 \u1ea5y ch\u1ec9 59 tu\u1ed5i! \u0110\u1ed9t nhi\u00ean \u0111\u1ed3ng h\u1ed3 c\u1ee7a t\u00f4i l\u1ea1i n\u1ed5i l\u00ean, t\u00edch t\u1eafc to h\u01a1n bao gi\u1edd h\u1ebft. T\u00f4i nghe th\u1ea5y gi\u1ecdng n\u00f3i c\u1ee7a c\u00f4 \u1ea5y trong \u0111\u1ea7u, d\u1ea1y b\u00e0i h\u1ecdc m\u00e3i m\u00e3i thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi t\u00f4i, ngay l\u1eadp t\u1ee9c, cu\u1ed9c s\u1ed1ng qu\u00e1 ng\u1eafn ng\u1ee7i \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u00edt h\u01a1n nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n \u2013 trong c\u00f4ng vi\u1ec7c ho\u1eb7c cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n. \u0110\u1eebng gi\u1ea3i quy\u1ebft. \u0110\u1eebng m\u1ea5t th\u1eddi gian cho ph\u00e9p. \u0110i!\u201d<\/em><\/p>\n

                      \u0110\u1ed3ng h\u1ed3 c\u1ee7a t\u00f4i \u0111ang th\u00fac \u0111\u1ea9y t\u00f4i gi\u00fap b\u1ea1n h\u00f4m nay v\u00ec t\u00e1c \u0111\u1ed9ng c\u1ee7a b\u1ea1n l\u00e0 thi\u00eang li\u00eang \u0111\u1ed1i v\u1edbi t\u00f4i. V\u00ec v\u1eady, \u0111\u1eebng b\u1ecf cu\u1ed9c, \u0111\u1eebng m\u1ea5t th\u1eddi gian \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5p H\u00e3y tin v\u00e0o t\u00e1c \u0111\u1ed9ng c\u1ee7a b\u1ea1n v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n t\u1ea1i, v\u00ec th\u1ebf gi\u1edbi c\u1ea7n t\u00e1c \u0111\u1ed9ng c\u1ee7a b\u1ea1n, v\u00e0 v\u00ec cu\u1ed9c s\u1ed1ng qu\u00e1 ng\u1eafn \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u00edt h\u01a1n b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n \u2013 trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1eb7c cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

                      1. X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau b\u00e0i PR X\u00e1c d\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau khi l\u00e0m b\u1ea5t c\u1ee9 v\u1ea5n \u0111\u1ec1 g\u00ec trong cu\u1ed9c s\u1ed1ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng h\u01a1n trong t\u1eebng vi\u1ec7c s\u1ebd l\u00e0m ti\u1ebfp theo. Quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh khi vi\u1ebft content \u1edf b\u1ea5t c\u1ee9 k\u00eanh n\u00e0o s\u1ebd lu\u00f4n h\u01b0\u1edbng […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,239],"tags":[257],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6505"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=6505"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6505\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=6505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=6505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=6505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}