{"id":6534,"date":"2023-11-29T13:47:28","date_gmt":"2023-11-29T13:47:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=6534"},"modified":"2023-11-29T13:36:35","modified_gmt":"2023-11-29T13:36:35","slug":"digital-marketing-va-nhung-gi-can-biet-truoc-khi-bat-dau","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/digital-marketing-va-nhung-gi-can-biet-truoc-khi-bat-dau.html","title":{"rendered":"Digital Marketing V\u00e0 Nh\u1eefng G\u00ec C\u1ea7n Bi\u1ebft Tr\u01b0\u1edbc Khi B\u1eaft \u0110\u1ea7u"},"content":{"rendered":"

Digital Marketing l\u00e0 g\u00ec?<\/h2>\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi\u00a0digital marketing l\u00e0 g\u00ec<\/a>? ch\u00fang ta l\u01b0\u1ee3t qua ng\u1eef ngh\u0129a c\u1ee7a Digital Marketing (Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1) bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ho\u1eb7c internet l\u00e0m c\u1ed1t l\u00f5i. C\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i, email, app v\u00e0 c\u00e1c trang web kh\u00e1c \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a c\u00f4ng ngh\u1ec7 & Internet t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i h\u01a1n bao gi\u1edd h\u1ebft cho ng\u00e0nh Digital Marketing ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n

Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Digital Marketing<\/h2>\n

Digital Marketing \u0111\u01b0\u1ee3c sinh ra t\u1eeb n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 n\u00ean ch\u1eafc ch\u1eafn l\u00e0 n\u00f3 s\u1ebd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nhi\u1ec1u v\u1ea5n \u0111\u1ec1 h\u01a1n so v\u1edbi c\u00e1c c\u00e1ch th\u1ee9c Marketing truy\u1ec1n th\u1ed1ng. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u nh\u1eefng l\u1ee3i \u00edch ch\u00ednh m\u00e0 to l\u1edbn m\u00e0 Digital Marketing mang l\u1ea1i cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n

Ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng l\u1edbn<\/h3>\n

Khi b\u1ea1n \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u1ea5y qu\u1ea3ng c\u00e1o \u0111\u00f3 cho d\u00f9 h\u1ecd \u1edf \u0111\u00e2u (mi\u1ec5n l\u00e0 b\u1ea1n kh\u00f4ng gi\u1edbi h\u1ea1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd). \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ph\u00e1t tri\u1ec3n ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

T\u1ed1c \u0111\u1ed9 lan t\u1ecfa c\u1ef1c nhanh<\/h3>\n

B\u1ea5t k\u00ec th\u00f4ng tin n\u00e0o \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean Internet \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n v\u00e0i thao t\u00e1c thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Digital hay c\u1eadp nh\u1eadt mooijt b\u00e0i vi\u1ebft m\u1edbi tr\u00ean web th\u00ec b\u1ea1n \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 sau v\u00e0i gi\u1edd ho\u1eb7c v\u00e0i ng\u00e0y. Trong khi v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 ph\u00e1t t\u1edd r\u01a1i, \u0111\u0103ng b\u00e1o, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh kh\u00f3 m\u00e0 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 trong m\u1ed9t quxng th\u1eddi gian ng\u1eafn nh\u01b0 v\u1eady.<\/p>\n

Chi ph\u00ed t\u1ed1i \u01b0u<\/h3>\n

N\u1ebfu so s\u00e1nh gi\u1eefa chi ph\u00ed qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 th\u00ec trong h\u1ea7u h\u1ebft tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec1u ch\u1ec9 ra r\u1eb1ng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u00f3 gi\u00e1 c\u1ea3 cao h\u01a1n nhi\u1ec1u.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed c\u00f3 th\u1ec3 ti\u00eau t\u1ed1n c\u1ee7a b\u1ea1n t\u1eeb v\u00e0i ch\u1ee5c tri\u1ec7u \u0111\u1ebfn v\u00e0i tr\u0103m tri\u1ec7u cho m\u1ed9t chi\u1ebfn d\u1ecbch th\u00ec v\u1edbi Digital Marketing, b\u1ea1n c\u00f3 th\u1ec3 tham gia ch\u1ea1y qu\u1ea3ng c\u00e1o ch\u1ec9 v\u1edbi ng\u00e2n s\u00e1ch v\u00e0i tr\u0103m ngh\u00ecn.<\/p>\n

Ngo\u00e0i ra, vi\u1ec7c t\u00ednh to\u00e1n ch\u00ednh x\u00e1c chi ph\u00ed \u0111\u1ec3 t i\u1ebfp c\u1eadn m\u1ed9t ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u00f3 v\u1ebb l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 b\u1ea5t kh\u1ea3 thi th\u00ec v\u1edbi qu\u1ea3ng c\u00e1o Digital, b\u1ea1n ho\u00e0n to\u00e0n bi\u1ebft \u0111\u01b0\u1ee3c chi ph\u00ed ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh (th\u00f4ng th\u01b0\u1eddng chi ph\u00ed \u0111\u1ec3 ti\u1ebfp c\u1eadn 1000 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o Digital ch\u1ec9 kho\u1ea3ng t\u1eeb v\u00e0i ch\u1ee5c \u0111\u1ebfn v\u00e0i tr\u0103m ngh\u00ecn).<\/p>\n

Th\u1eadm ch\u00ed, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m Digital Marketing v\u1edbi chi ph\u00ed 0\u0111 n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p vi\u1ebft Blog tr\u00ean web site c\u1ee7a m\u00ecnh v\u00e0 chia s\u1ebb n\u00f3 cho m\u1ecdi ng\u01b0\u1eddi c\u00f9ng v\u00e0o xem.<\/p>\n

N\u0103m b\u1eaft \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 b\u1eb1ng nh\u1eefng con s\u1ed1 th\u1ef1c t\u1ebf<\/h3>\n

C\u00e1c k\u00eanh Digital Marketing nh\u01b0 website, app, email hay c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ebfn t\u1eebng chi ti\u1ebft nh\u01b0 s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn, s\u1ed1 ng\u01b0\u1eddi m\u1edf email v\u00e0 th\u1eadm ch\u00ed l\u00e0 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 mua h\u00e0ng t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n

V\u1edbi c\u00e1c V\u1edbi Digital Marketing, \u0111i\u1ec1u l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 n\u00e9t nh\u1ea5t gi\u1eefa n\u00f3 v\u00e0 Marketing truy\u1ec1n th\u1ed1ng ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o bi\u1ebft \u0111\u01b0\u1ee3c m\u1eabu qu\u1ea3ng c\u00e1o tr\u00ean t\u1edd t\u1ea1p ch\u00ed c\u1ee7a m\u00ecnh \u0111\u00e3 ti\u1ebfp c\u1eadn bao nhi\u00eau ng\u01b0\u1eddi, qu\u1ea3ng c\u00e1o tr\u00ean t\u1edd t\u1ea1p ch\u00ed \u0111\u00f3 mang l\u1ea1i bao nhi\u00eau \u0111\u01a1n h\u00e0ng ngo\u1ea1i tr\u1eeb th\u1ee9 duy nh\u1ea5t b\u1ea1n bi\u1ebft \u0111\u00f3 l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o cho t\u00f2a so\u1ea1n t\u1edd t\u1ea1p ch\u00ed \u0111\u00f3. Nh\u01b0ng v\u1edbi Digital Marketing, m\u1ecdi con s\u1ed1 v\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi l\u1ea1i chi ti\u1ebft v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ef1c cao.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng h\u01a1n<\/h3>\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng theo c\u00e1ch m\u00e0 ti\u1ebfp th\u1ecb ngo\u1ea1i tuy\u1ebfn kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp b\u1eb1ng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 xu h\u01b0\u1edbng ch\u00ednh x\u00e1c v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n nhi\u1ec1u.<\/p>\n

\u0110\u00e3 bao gi\u1edd b\u1ea1n b\u1ea5t ng\u1edd khi m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng email x\u01b0ng h\u00f4 v\u1edbi b\u1ea1n b\u1eb1ng \u0111\u00fang t\u00ean c\u1ee7a m\u00ecnh ch\u01b0a? (V\u00ed d\u1ee5 nh\u01b0 xin ch\u00e0o Nguy\u1ec5n V\u0103n A). Hay \u0111\u00e3 bao gi\u1edd b\u1ea1n c\u1ea3m th\u1ea5y b\u1ea5t ng\u1edd khi b\u1ea1n b\u1eaft g\u1eb7p l\u1ea1i nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a Tiki v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u00e3 t\u1eebng xem tr\u00ean website ho\u1eb7c app c\u1ee7a Tiki ch\u01b0a? \u0110\u00f3 ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n m\u00e0 c\u00e1c k\u00eanh Digital Marketing c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eb1m t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o than thi\u1ec7n h\u01a1n v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00e1c ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau v\u1edbi s\u1edf th\u00edch \u2013 h\u00e0nh vi kh\u00e1c nhau.<\/p>\n

T\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n

Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh trong th\u1eddi gian th\u1ef1c. Quan tr\u1ecdng h\u01a1n, n\u00f3 cho ph\u00e9p c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng giao ti\u1ebfp v\u1edbi b\u1ea1n.<\/p>\n

M\u1ed7i khi b\u1ea1n \u0111\u0103ng m\u1ed9t b\u00e0i vi\u1ebft l\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, website c\u1ee7a doanh nghi\u1ec7p m\u00ecnh, c\u00e1c kh\u00e1ch ahfng ti\u1ec1m n\u0103ng ho\u1eb7c c\u00e1c kh\u00e1ch h\u00e0ng than thi\u1ebft c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u00e0y t\u1ecf c\u1ea3m x\u00fac c\u1ee7a h\u1ecd ho\u1eb7c b\u00ecnh lu\u1eadn, chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u h\u01a1n trong c\u1ed9ng \u0111\u1ed3ng, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 giao l\u01b0u, trao \u0111\u1ed5i ngay v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay khi h\u1ecd b\u00ecnh lu\u1eadn v\u00e0 nh\u1eafn tin cho b\u1ea1n ngay trong th\u1eddi gian th\u1ef1c.<\/p>\n

Nh\u1edd nh\u1eefng s\u1ef1 t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng n\u00e0y m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n ho\u1eb7c t\u1ea1o m\u1ed9t m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd h\u01a1n gi\u1eefa doanh nghi\u1ec7p m\u00ecnh v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao<\/h3>\n

Ng\u01b0\u1eddi d\u00f9ng Internet ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng online nhi\u1ec1u h\u01a1n n\u00ean do \u0111\u00f3 c\u00e1c k\u00eanh Digital Marketing ng\u00e0y c\u00e0ng ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. C\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 t\u1eeb SEO \u0111\u1ebfn c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ph\u00ed \u0111\u1ec1u mang v\u1ec1 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nhi\u1ec1u \u0111\u01a1n h\u00e0ng h\u01a1n trong th\u1eddi \u0111\u1ea1i 4.0. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi bu\u1ed5i d\u1ecbch b\u1ec7nh Covid-19 hi\u1ec7n nay, c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o Digital g\u1ea7n nh\u01b0 l\u00e0 c\u1ee9u c\u00e1nh duy nh\u1ea5t \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n doanh s\u1ed1 hi\u1ec7u qu\u1ea3 trong khi c\u00e1c c\u1eeda h\u00e0ng v\u00e0 k\u00eanh marketing truy\u1ec1n th\u1ed1ng \u0111\u00e3 b\u1ecb t\u00ea li\u1ec7t.<\/p>\n

Ngo\u00e0i ra, c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ph\u00ed c\u1ee7a Google, Facebook v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o Digital l\u1edbn kh\u00e1c c\u00f2n c\u00f3 h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o \u1edf m\u1ee9 t\u1ed1i \u0111a nh\u1edd v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u00fang c\u00e1c kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u mua h\u00e0ng th\u1eadt s\u1ef1 cao.<\/p>\n

C\u00e1c k\u00eanh Digital Marketing ch\u00ednh:<\/h2>\n

Digital Marketing l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb r\u1ed9ng l\u1edbn v\u1edbi nhi\u1ec1u k\u00eanh v\u00e0 chi\u1ebfn thu\u1eadt kh\u00e1c nhau, d\u01b0\u1edbi \u0111\u00e2y Smarkgo s\u1ebd li\u1ec7t k\u00ea ra m\u1ed9t s\u1ed1 k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ti\u00eau bi\u1ec3u m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft.<\/p>\n

Search Engine Optimizations (SEO)<\/h3>\n

T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, hay SEO, v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb. The Balance \u0111\u1ecbnh ngh\u0129a n\u00f3 l\u00e0 \u201cngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc c\u1ee7a vi\u1ec7c l\u00e0m cho c\u00e1c trang web tr\u1edf n\u00ean h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm\u201d.<\/p>\n

SEO l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c mang t\u00ednh khoa h\u1ecdc v\u00ec n\u00f3 \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao nh\u1ea5t c\u00f3 th\u1ec3. Ng\u00e0y nay, c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ea7n xem x\u00e9t khi t\u1ed1i \u01b0u h\u00f3a m\u1ed9t trang web bao g\u1ed3m:<\/p>\n

* Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/p>\n

* M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/p>\n

* Th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/p>\n

* S\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn<\/p>\n

Trong SEO, kh\u00f4ng c\u00f3 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh l\u01b0\u1ee3ng ho\u1eb7c quy t\u1eafc nh\u1ea5t qu\u00e1n \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh g\u1ea7n nh\u01b0 li\u00ean t\u1ee5c, v\u00ec v\u1eady kh\u00f4ng th\u1ec3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c. Nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m l\u00e0 theo d\u00f5i ch\u1eb7t ch\u1ebd hi\u1ec7u su\u1ea5t trang c\u1ee7a m\u00ecnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n v\u00e0 quy \u0111\u1ecbnh m\u1edbi c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google.<\/p>\n

Content Marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung)<\/h3>\n

Ti\u1ebfp th\u1ecb n\u1ed9i dung th\u1ec3 hi\u1ec7n vi\u1ec7c t\u1ea1o v\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c n\u1ed9i dung c\u1ee7a doanh nghi\u1ec7p \u00a0nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng tr\u01b0\u1edfng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng. C\u00e1c k\u00eanh c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n bao g\u1ed3m:<\/p>\n

* B\u00e0i \u0111\u0103ng tr\u00ean blog:<\/strong>\u00a0Vi\u1ebft v\u00e0 xu\u1ea5t b\u1ea3n c\u00e1c b\u00e0i vi\u1ebft tr\u00ean blog c\u1ee7a c\u00f4ng ty gi\u00fap b\u1ea1n th\u1ec3 hi\u1ec7n ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n trong ng\u00e0nh c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n (Organic Traffic)
\ncho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp trang web th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho \u0111\u1ed9i ng\u0169 Sales c\u1ee7a b\u1ea1n.<\/p>\n

* S\u00e1ch \u0111i\u1ec7n t\u1eed (Ebook) v\u00e0 s\u00e1ch tr\u1eafng (White book):<\/strong>\u00a0S\u00e1ch \u0111i\u1ec7n t\u1eed, s\u00e1ch tr\u1eafng v\u00e0 n\u1ed9i dung d\u1ea1ng d\u00e0i t\u01b0\u01a1ng t\u1ef1 gi\u00fap gi\u00e1o d\u1ee5c th\u00eam cho kh\u00e1ch truy c\u1eadp trang web. N\u00f3 c\u0169ng cho ph\u00e9p b\u1ea1n trao \u0111\u1ed5i n\u1ed9i dung \u0111\u1ec3 l\u1ea5y th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, t\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 chuy\u1ec3n m\u1ecdi ng\u01b0\u1eddi qua giai \u0111o\u1ea1n mua h\u00e0ng trong ph\u1ec3u h\u00e0nh tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

* \u0110\u1ed3 h\u1ecda th\u00f4ng tin:<\/strong>\u00a0\u0110\u00f4i khi, \u0111\u1ed9c gi\u1ea3 mu\u1ed1n b\u1ea1n th\u1ec3 hi\u1ec7n v\u00e0 gi\u1ea3i th\u00edch n\u1ed9i dung d\u01b0\u1edbi d\u1ea1ng c\u00e1c h\u00ecnh \u1ea3nh minh ho\u1ea1 sinh \u0111\u1ed9ng & d\u1ec5 hi\u1ec3u thay v\u00ec c\u00e1c d\u00f2ng v\u0103n b\u1ea3n nh\u00e0m ch\u00e1n. Infographics l\u00e0 m\u1ed9t d\u1ea1ng n\u1ed9i dung tr\u1ef1c quan gi\u00fap kh\u00e1ch truy c\u1eadp trang web h\u00ecnh dung m\u1ed9t kh\u00e1i ni\u1ec7m m\u00e0 b\u1ea1n mu\u1ed1n gi\u00fap h\u1ecd t\u00ecm hi\u1ec3u.<\/p>\n

Social Media Marketing (Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i)<\/h3>\n

Ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. C\u00e1c k\u00eanh b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i bao g\u1ed3m:<\/p>\n

* Facebook.<\/p>\n

* Twitter.<\/p>\n

* LinkedIn.<\/p>\n

* Instagram.<\/p>\n

* YouTube.<\/p>\n

* Pinterest.<\/p>\n

B\u1ea1n n\u00ean t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i \u00edch nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng l\u1edbn c\u1ee7a c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o c\u1ea7u n\u1ed1i li\u00ean k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 c\u0169ng nh\u01b0 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng. B\u1ea1n n\u00ean xem vi\u1ec7c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u1ec3 k\u1ebft n\u1ed1i \u2013 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u1eb1m t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong c\u00f4ng ch\u00fang v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng c\u0169 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Paid Ads (Qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ph\u00ed)<\/h3>\n

Qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ph\u00ed l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb th\u00f4ng qua vi\u1ec7c tr\u1ea3 ti\u1ec1n cho c\u00e1c n\u1ec1n t\u1ea3ng cho ph\u00e9p \u0111\u1eb7t qu\u1ea3ng c\u00e1o nh\u1eb1m gia t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn, t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb, t\u0103ng l\u01b0\u1ee3t xem video, t\u0103ng s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trang web hay t\u0103ng l\u01b0\u1ee3t mua h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua vi\u1ec7c \u0111\u1eb7t c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u1edf nh\u1eefng n\u01a1i d\u1ec5 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y v\u00e0 ti\u1ebfp c\u1eadn nh\u1ea5t tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i hay c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

C\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/strong><\/h4>\n

* Google Ads:<\/strong> \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Th\u00f4ng qua vi\u1ec7c tr\u1ea3 ph\u00ed cho Google, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u1edf nh\u1eefng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a Google (SEM). Ngo\u00e0i ra b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o th\u00f4ng qua h\u00e0ng lo\u1ea1t c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o l\u1edbn kh\u00e1c thu\u1ed9c s\u1edf h\u1eefu ho\u1eb7c c\u00f3 li\u00ean k\u1ebft v\u1edbi \u00a0Google nh\u01b0 YouTube, c\u00e1c trang web & app \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft v\u1edbi Google, Google Play, Google Map, Gmail, Google Shopping,\u2026<\/p>\n

* Facebook Ads:<\/strong>\u00a0l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ef1c k\u00ec cao, ch\u1ec9 x\u1ebfp ngay sau Google. Facebook Ads c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ecdi lo\u1ea1i m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mong mu\u1ed1n t\u1eeb tang \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, tang l\u01b0\u1ee3t truy c\u1eadp trang web, tang l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang Fanpage doanh nghi\u1ec7p, thu h\u00fat data kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 tang doanh s\u1ed1 b\u00e1n h\u00e0ng online. Ngo\u00e0i ra khi s\u1eed d\u1ee5ng Facebook Ads, b\u1ea1n kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean Facebook m\u00e0 b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Facebook nh\u01b0 Instagram, Messenger, WhatsApp,\u2026<\/p>\n

* Bing Ads:<\/strong>\u00a0T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google th\u00ec Microsoft c\u0169ng c\u00f3 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a ri\u00eang h\u1ecd tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft v\u1edbi h\u1ecd. Bing c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1ed1ng v\u1edbi Google v\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho Microsoft \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Bing.<\/p>\n

* Twitter Ads:<\/strong>\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a Twitter v\u00e0 h\u1ecd c\u0169ng cung c\u1eadp c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng nh\u01b0 Facebook nh\u1eb1m gi\u00fap doanh nghi\u1ec7p b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nh\u01b0 tang s\u1ed1 ng\u01b0\u1eddi follow trang twitter, s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00e0i tweet c\u1ee7a doanh nghi\u1ec7p b\u1ea1n hay th\u1eadm ch\u00ed l\u00e0 gia tang s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng,\u2026<\/p>\n

* Linkedin Ads:<\/strong>\u00a0V\u1edbi Linkedin Ads b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u00ean trang m\u1ea1ng x\u00e3 h\u1ed9i Linkedin ho\u1eb7c g\u1eedi tin nh\u1eafn, email h\u00e0ng lo\u1ea1t \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn. \u0110\u00e2y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o \u00a0ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c lixnh v\u1ef1c li\u00ean quan \u0111\u1ebfn tuy\u1ec3n d\u1ee5ng ho\u1eb7c B2B nh\u1edd v\u00e0o t\u1ec7p ng\u01b0\u1eddi d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 chuy\u00ean nghi\u1ec7p tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y.<\/p>\n

Affiliate Marketing (Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft)<\/h3>\n

Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft l\u00e0 h\u00ecnh th\u1ee9c m\u1ed9t\/nhi\u1ec1u ng\u01b0\u1eddi ho\u1eb7c agency truy\u1ec1n th\u00f4ng cho m\u1ed9t doanh nghi\u1ec7p \u0111\u1ed1i t\u00e1c th\u00f4ng qua vi\u1ec7c chia s\u1ebb ho\u1eb7c ch\u1ea1y qu\u1ea3ng c\u00e1o cho m\u1ed9t li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn trang web b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i t\u00e1c \u0111\u00f3.<\/p>\n

Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh chia s\u1ebb doanh thu. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi\/agency l\u00e0m affiliate marketing th\u00ec b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng m\u1ed7i khi ai \u0111\u00f3 b\u1ea5m v\u00e0o li\u00ean k\u1ebft m\u00e0 b\u1ea1n chia s\u1ebb \u0111\u1ec3 mua h\u00e0ng tr\u00ean trang web doanh nghi\u1ec7p \u0111\u1ed1i t\u00e1c. C\u00f2n n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft th\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng cho t\u1eebng giao d\u1ecbch mua h\u00e0ng th\u00e0nh c\u00f4ng t\u1eeb li\u00ean k\u1ebft m\u00e0 nh\u1eefng ng\u01b0\u1eddi\/agency \u0111\u00f3 \u0111\u00e3 chia s\u1ebb cho doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Affiliate Marketing th\u00ec b\u1ea1n ph\u1ea3i cung c\u1ea5p cho c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean\/agency nh\u1eefng th\u00f4ng tin v\u1ec1 \u01b0u \u0111\u00e3i c\u0169ng nh\u01b0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, k\u00e8m theo li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn trang landing page c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ebfp th\u1ecb li\u00ean k\u1ebft n\u00e0y c\u00f3 \u0111\u1ea7y \u0111\u1ee7 ch\u1ea5t li\u1ec7u \u0111\u1ec3 ti\u1ebfn h\u00e0nh chia s\u1ebb v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn c\u1ee7a h\u1ecd ho\u1eb7c ch\u1ea1y qu\u1ea3ng c\u00e1o daaxb traffic v\u1ec1 trang landing page c\u1ee7a b\u1ea1n.<\/p>\n

Native Ads (Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean)<\/h3>\n

Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch r\u1ea5t t\u1ef1 nhi\u00ean v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung b\u00e0i vi\u1ebft b\u1ea1n \u0111ang xem, khi\u1ebfn n\u00f3 tr\u1edf n\u00ean t\u1ef1 nhi\u00ean v\u00e0 than thi\u1ec7n h\u01a1n so v\u1edbi c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00e1c. Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft v\u1ec1 m\u00e1y t\u00ednh laptop v\u00e0 b\u1ea1n nh\u00ecn th\u1ea5y m\u1ed9t v\u00e0i m\u1eabu qu\u1ea3ng c\u00e1o nh\u1ecf \u0111\u01b0\u1ee3c ch\u00e8n ngay gi\u1eefa ho\u1eb7c cu\u1ed1i b\u00e0i vi\u1ebft b\u1ea1n \u0111ang \u0111\u1ecdc nh\u01b0 ch\u00fang c\u00f3 c\u00e1ch hi\u1ec3n th\u1ecb h\u1ebft s\u01b0c t\u1ef1 nhi\u00ean v\u00e0 than thi\u1ec7n khi\u1ebfn b\u1ea1n c\u1ea3m gi\u00e1c nh\u01b0 c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o n\u00e0y \u0111ang h\u00f2a h\u1ee3p v\u00e0o ch\u00ednh n\u1ed9i dung b\u1ea1n \u0111ang xem.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh kh\u00e1c l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean trang b\u1ea3ng tin c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook Feed, Instagram Feed, YouTube Feed,\u2026 c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean v\u00ec n\u00f3 hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng c\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 v\u00e0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb h\u00e0i h\u00f2a chung v\u1edbi c\u00e1c b\u00e0i post b\u00ecnh th\u01b0\u1eddng kh\u00e1c.<\/p>\n

\u0110i\u1ec1u n\u00e0y khi\u1ebfn Native Ads \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o than thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng trong b\u1ed1i c\u1ea3nh m\u1ecdi ng\u01b0\u1eddi \u0111ang ch\u00e1n gh\u00e9t c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o m\u00ecnh kh\u00f4ng quan t\u00e2m lu\u00f4n hi\u1ec7n tr\u00e0n ng\u1eadp m\u1ecdi n\u01a1i tr\u00ean<\/p>\n

Marketing Automation (Ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a)<\/h3>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ph\u1ea7n m\u1ec1m ph\u1ee5c v\u1ee5 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u01a1 b\u1ea3n c\u1ee7a b\u1ea1n. Nhi\u1ec1u b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u00e0 h\u1ecd s\u1ebd l\u00e0m theo c\u00e1ch th\u1ee7 c\u00f4ng, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

* B\u1ea3n tin email:\u00a0<\/strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a email kh\u00f4ng ch\u1ec9 cho ph\u00e9p b\u1ea1n t\u1ef1 \u0111\u1ed9ng g\u1eedi email \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a m\u00ecnh. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu nh\u1ecf v\u00e0 m\u1edf r\u1ed9ng danh s\u00e1ch li\u00ean h\u1ec7 c\u1ee7a m\u00ecnh khi c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea3n tin c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n xem ch\u00fang trong h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n

* L\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong>\u00a0N\u1ebfu b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y l\u00e0m cho vi\u1ec7c \u0111\u0103ng b\u00e0i th\u1ee7 c\u00f4ng tr\u1edf th\u00e0nh m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ed1n th\u1eddi gian. C\u00e1c c\u00f4ng c\u1ee5 l\u1eadp l\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong h\u1ec7 th\u1ed1ng Marketing Automation s\u1ebd gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng l\u00ean l\u1ecbch v\u00e0 \u0111\u0103ng b\u00e0i theo \u0111\u00fang c\u00e1c m\u1ed1c th\u1eddi gian b\u1ea1n \u0111\u00e3 c\u00e0i \u0111\u1eb7t. V\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung.<\/p>\n

* Quy tr\u00ecnh c\u00f4ng vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong>\u00a0T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 th\u00e0nh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh \u0111\u00f3 b\u1eb1ng c\u00e1ch g\u1eedi email v\u00e0 n\u1ed9i dung c\u1ee5 th\u1ec3 cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 khi h\u1ecd t\u1ea3i xu\u1ed1ng v\u00e0 m\u1edf s\u00e1ch \u0111i\u1ec7n t\u1eed.<\/p>\n

* Theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o chi\u1ebfn d\u1ecbch:<\/strong>\u00a0C\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 bao g\u1ed3m r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, email, n\u1ed9i dung, trang web, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, v.v. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp m\u1ecdi th\u1ee9 b\u1ea1n l\u00e0m theo chi\u1ebfn d\u1ecbch m\u00e0 n\u00f3 \u0111ang ph\u00e2n ph\u00e1t, sau \u0111\u00f3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00f3 d\u1ef1a tr\u00ean ti\u1ebfn tr\u00ecnh m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y t\u1ea1o ra theo th\u1eddi gian.<\/p>\n

Email Marketing (Ti\u1ebfp th\u1ecb qua email)<\/h3>\n

C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb qua email nh\u01b0 m\u1ed9t c\u00e1ch giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u0169 ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. Email th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung, gi\u1ea3m gi\u00e1 v\u00e0 s\u1ef1 ki\u1ec7n, c\u0169ng nh\u01b0 h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn trang web c\u1ee7a doanh nghi\u1ec7p. C\u00e1c lo\u1ea1i email b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi trong m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email bao g\u1ed3m:<\/p>\n

* B\u1ea3n tin \u0111\u0103ng k\u00fd blog.<\/p>\n

* C\u00e1c email ti\u1ebfp theo sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u01b0 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/p>\n

* Email ch\u00e0o m\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n

* Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/p>\n

* M\u1eb9o ho\u1eb7c email t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Online PR Marketing<\/h3>\n

Online PR Marketing l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1o \u0111\u1ed9 ph\u1ee7 song th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean Internet th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n b\u00e1o ch\u00ed \u0111i\u1ec7n t\u1eed hay c\u00e1c trang \u0111\u00e1nh gi\u00e1, c\u00e1c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng kh\u00e1c. Nh\u00ecn chung ph\u01b0\u01a1ng th\u1ee9c Marketing n\u00e0y c\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR ngo\u00e0i \u0111\u1eddi th\u1ef1c, ch\u1ec9 kh\u00e1c l\u00e0 Online PR s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi c\u00f4ng ch\u00fang. C\u00e1c c\u00e1ch th\u1ee9c l\u00e0m Online PR Marketing ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0<\/p>\n

* B\u00e1o \u0111i\u1ec7n t\u1eed:<\/strong>\u00a0Ng\u00e0y nay, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng \u0111\u1ecdc tin t\u1ee9c online nhi\u1ec1u h\u01a1n \u0111\u1ecdc b\u00e1o gi\u1ea5y n\u00ean c\u00e1c t\u1edd b\u00e1o l\u1edbn nh\u01b0 D\u00e2n Tr\u00ed, Thanh Ni\u00ean,\u2026 \u0111\u1ec1u c\u00f3 c\u00e1c trang b\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a ri\u00eang m\u00ecnh. Nh\u1edb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea c\u00e1c trang b\u00e1o l\u1edbn n\u00e0y vi\u1ebft c\u00e1c b\u00e0i PR v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n v\u00e0 \u0111\u0103ng t\u1ea3i ch\u00fang l\u00ean c\u00e1c t\u1edd b\u00e1o tr\u1ef1c tuy\u1ebfn l\u1edbn c\u1ee7a h\u1ecd. C\u00e1ch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng \u0111\u1ecdc gi\u1ea3 l\u1edbn quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua nh\u1eefng trang b\u00e1o ch\u00ed l\u1edbn n\u00e0y.<\/p>\n

* C\u00e1c trang \u0111\u00e1nh gi\u00e1:<\/strong>\u00a0B\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m anwng m\u1edbi \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh n\u1ebfu nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u trang \u0111\u00e1nh gi\u00e1 l\u1edbn ho\u1eb7c c\u00e1c ng\u01b0\u1eddi d\u00f9ng tr\u00ean Internet b\u00ecnh ch\u1ecdn \u2013 \u0111\u00e1nh gi\u00e1 t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

* Hi\u1ec7n di\u1ec7n \u1edf c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn:<\/strong>\u00a0N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n hi\u1ec7n di\u1ec7n \u1edf h\u1ea7u h\u1ebft c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn v\u00e0 b\u1ea1n th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y th\u00ec b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 tin y\u00eau h\u01a1n c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 tang kh\u1ea3 n\u0103ng giao l\u01b0u, thu h\u00fat \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng.<\/p>\n

Sponsored Content (N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3)<\/h3>\n

V\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3 ti\u1ec1n cho m\u1ed9t c\u00f4ng ty ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c \u0111\u1ec3 t\u1ea1o v\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung th\u1ea3o lu\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3.<\/p>\n

M\u1ed9t lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 ph\u1ed5 bi\u1ebfn l\u00e0 ti\u1ebfp th\u1ecb ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. V\u1edbi lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 n\u00e0y, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u00e0i tr\u1ee3 cho m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh c\u1ee7a m\u00ecnh \u0111\u1ec3 xu\u1ea5t b\u1ea3n c\u00e1c b\u00e0i \u0111\u0103ng ho\u1eb7c video li\u00ean quan \u0111\u1ebfn c\u00f4ng ty tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

M\u1ed9t lo\u1ea1i n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 kh\u00e1c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c vi\u1ebft \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t ch\u1ee7 \u0111\u1ec1, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

SMS Marketing (Ti\u1ebfp th\u1ecb tin nh\u1eafn \u0111i\u1ec7n thaoji)<\/h3>\n

Ti\u1ebfp th\u1ecb qua tin nh\u1eafn SMS \u0111i\u1ec7n tho\u1ea1i c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi cho vi\u1ec7c ch\u0103m s\u00f3c c\u00e1c kh\u00e1ch h\u00e0ng than thi\u1ebft, kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn v\u00e0 g\u1eedi nh\u1eefng l\u1eddi ch\u00fac t\u1ed1t \u0111\u1eb9p \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng \u00a0v\u00e0o nh\u1eefng d\u1ecbp quan tr\u1ecdng trong n\u0103m ho\u1eb7c trong \u0111\u1eddi h\u1ecd.
\nB\u1ea1n n\u00ean s\u1eed d\u1ee5ng lo\u1ea1i h\u00ecnh Marketing n\u00e0y \u0111\u1ec3 t\u1ea1o s\u1ef1 than thi\u1ebft v\u00e0 c\u1ea7u n\u1ed1i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh t\u1ed1t h\u01a1n. Vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd g\u00f3p ph\u1ea7n l\u00e0m tang s\u1ef1 tin y\u00eau v\u00e0 lu\u00f4n nh\u1eafc nh\u1edb kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ea3u b\u1ea1n.<\/p>\n

L\u01b0u \u00fd h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng SMS Marketing \u0111\u1ec3 g\u1eedi tin nh\u1eafn \u0111\u1ebfn nh\u1eefng t\u1ec7p s\u1ed1 \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ho\u1eb7c g\u1eedi tin nh\u1eafn SMS v\u1edbi t\u1ea7n su\u1ea5t qu\u00e1 nhi\u1ec1u v\u00ec \u0111i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn b\u1ea1n b\u1ecb xem l\u00e0 Spam v\u00e0 g\u00e2y ph\u1ea3m c\u1ea3m \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Mobile App Marketing (Ti\u1ebfp th\u1ecb \u1ee9ng d\u1ee5ng di d\u1ed9ng)<\/h3>\n

\u0110i\u1ec7n tho\u1ea1i hi\u1ec7n \u0111ang l\u00e0 lo\u1ea1i thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy c\u1eadp Internet nhi\u1ec1u nh\u1ea5t nh\u1edd v\u00e0o s\u1ef1 nh\u1ecf g\u1ecdn v\u00e0 \u0111a n\u0103ng c\u1ee7a n\u00f3. V\u00ec v\u1eady c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u0169ng l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u00e0u m\u1ee1 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn khai th\u00e1c trong th\u1eddi gian g\u1ea7n \u0111\u00e2y.<\/p>\n

Mobile App Marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a ri\u00eang b\u1ea1n ho\u1eb7c \u0111\u1eb7t gian h\u00e0ng tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c trang Mobile App l\u1edbn kh\u00e1c. Vi\u1ec7c Marketing th\u00f4ng qua Mobile App s\u1ebd gi\u00fap tang kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 tang t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a d\u00f9ng v\u1edbi c\u00e1c th\u00f4ng b\u00e1o qu\u1ea9ng c\u00e1o l\u00ean \u0111\u00e1ng k\u1ec3<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u01b0 c\u00e1c trang mua s\u1eafm tr\u1ef1c tuy\u1ebfn nh\u01b0 Tiki, Lazada, Shopee \u0111\u1ec1u \u0111\u00e3 c\u00f3 c\u00e1c \u1ee9ng d\u1ee5ng mua s\u1eafm c\u1ee7a ri\u00eang h\u1ecd tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. C\u00e1c App n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1eedi c\u00e1c th\u00f4ng b\u00e1o khuy\u1ebfn m\u00e3i \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng m\u1ed7i khi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Sale m\u1edbi.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh kh\u00e1c l\u00e0 c\u00e1c App giao \u0111\u1ed3 \u0103n nh\u01b0 Grab Food, Gojek Food, Now hay Baemin \u0111\u1ec1u cho ph\u00e9p c\u00e1c nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, qu\u00e1n n\u01b0\u1edbc \u0111\u0103ng c\u00e1c menu c\u1ee7a m\u00ecnh trang \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u00f3n \u0103n, \u0111\u1ed3 u\u1ed1ng c\u1ee7a b\u1ea1n.<\/p>\n

Digital Marketing c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p kh\u00f4ng?<\/h2>\n

Digital Marketing c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o trong b\u1ea5t k\u1ef3 ng\u00e0nh n\u00e0o. B\u1ea5t k\u1ec3 c\u00f4ng ty c\u1ee7a b\u1ea1n b\u00e1n g\u00ec, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u1eabn bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o n\u1ed9i dung tr\u1ef1c tuy\u1ebfn c\u00f3 gi\u00e1 tr\u1ecb. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Digital Marketing theo c\u00e1ch gi\u1ed1ng nhau.<\/p>\n

B2B Digital Marketing<\/h3>\n

N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 m\u00f4 h\u00ecnh doanh nghi\u1ec7p B2B) c\u00e1c n\u1ed7 l\u1ef1c Digital Marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ef1c tuy\u1ebfn, v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec3 ai \u0111\u00f3 n\u00f3i chuy\u1ec7n v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. V\u00ec l\u00fd do \u0111\u00f3, vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua trang web v\u00e0 c\u00e1c k\u00eanh Digital h\u1ed7 tr\u1ee3.<\/p>\n

B2C Digital Marketing<\/h3>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 m\u00f4 h\u00ecnh doanh nghi\u1ec7p B2C, c\u00e1c n\u1ed5 l\u1ef1c Digital Marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 thu \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n \u0111\u1eb7t h\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3 v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 doanh s\u1ed1 tr\u1ef1c tuy\u1ebfn v\u00e0 l\u1ee3i nhu\u1eadn cao. V\u00ec l\u00fd do \u0111\u00f3, vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 mang v\u1ec1 nhi\u1ec1u \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho c\u00f4ng ty b\u1ea1n.<\/p>\n

T\u1ed5ng k\u1ebft v\u1ec1 digital marketing<\/strong><\/h4>\n

Qua b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta hi\u1ec3u Digital Marketing l\u00e0 g\u00ec? v\u00e0 qua \u0111\u00f3 c\u0169ng hi\u1ec3u s\u00e2u h\u01a1n\u00a0Digital Marketing –\u00a0m\u1ed9t l\u0129nh v\u1ef1c r\u1ed9ng l\u1edbn v\u1edbi ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng \u0111a d\u1ea1ng tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0ng c\u1ed1t l\u00f5i v\u1eabn l\u00e0 d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng Internet v\u00e0 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh Digital Marketing, b\u1ea1n kh\u00f4ng ch\u1ec9 ph\u1ea3i am hi\u1ec3u v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o Digital v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c m\u00e0 b\u1ea1n c\u00f2n ph\u1ea3i c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

Digital Marketing kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c m\u00e0 n\u00f3 c\u00f2n l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc do s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a c\u00e1c cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 h\u00e0nh vi v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng lu\u00f4n kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i qua t\u1eebng ng\u00e0y. V\u00ec v\u1eady, h\u00e3y lu\u00f4n s\u1eb5n s\u00e0ng l\u00e0m m\u1edbi t\u01b0 duy Marketing c\u1ee7a b\u1ea3n than v\u00e0 s\u00e1ng t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u00e0 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c Digital Marketing.<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o:<\/strong><\/p>\n

https:\/\/mailchimp.com\/marketing-glossary\/digital-marketing\/<\/p>\n

https:\/\/blog.hubspot.com\/marketing\/what-is-digital-marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Marketing l\u00e0 g\u00ec? \u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi\u00a0digital marketing l\u00e0 g\u00ec? ch\u00fang ta l\u01b0\u1ee3t qua ng\u1eef ngh\u0129a c\u1ee7a Digital Marketing (Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1) bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ho\u1eb7c internet l\u00e0m c\u1ed1t l\u00f5i. C\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[264],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6534"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=6534"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6534\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=6534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=6534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=6534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}