{"id":6614,"date":"2023-11-30T06:10:21","date_gmt":"2023-11-30T06:10:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=6614"},"modified":"2023-12-21T13:19:11","modified_gmt":"2023-12-21T06:19:11","slug":"hoc-nike-tao-ra-ti-suat-loi-nhuan-vuot-troi-nho-quan-ly-chi-phi-san-xuat-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-nike-tao-ra-ti-suat-loi-nhuan-vuot-troi-nho-quan-ly-chi-phi-san-xuat-hieu-qua.html","title":{"rendered":"H\u1ecdc Nike T\u1ea1o Ra T\u1ec9 Su\u1ea5t L\u1ee3i Nhu\u1eadn V\u01b0\u1ee3t Tr\u1ed9i Nh\u1edd Qu\u1ea3n L\u00fd Chi Ph\u00ed S\u1ea3n Xu\u1ea5t Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"

Nike \u2013 chuy\u00ean gia c\u1eaft gi\u1ea3m chi ph\u00ed<\/em><\/h3>\n

Gi\u00e0y th\u1ec3 thao l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eadp trung nhi\u1ec1u s\u1ee9c lao \u0111\u1ed9ng, v\u00e0 v\u1edbi chi ph\u00ed lao \u0111\u1ed9ng cao “ch\u00f3t v\u00f3t” t\u1ea1i M\u1ef9 v\u00e0 Ch\u00e2u \u00c2u, vi\u1ec7c s\u1ea3n xu\u1ea5t gi\u00e0y \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t n\u00e0y g\u1ea7n nh\u01b0 l\u00e0 “t\u1ef1 s\u00e1t”.<\/em><\/p>\n

C\u0169ng v\u00ec l\u1ebd \u0111\u00f3, g\u1ea7n 99% l\u01b0\u1ee3ng gi\u00e0y th\u1ec3 thao t\u1ea1i M\u1ef9 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u1edf n\u01b0\u1edbc ngo\u00e0i. Nh\u01b0ng \u0111\u1ed1i v\u1edbi Nike, c\u00f4ng ty n\u00e0y kh\u00f4ng ch\u1ec9 s\u1ea3n xu\u1ea5t ho\u00e0n to\u00e0n \u1edf c\u00e1c n\u01b0\u1edbc c\u00f3 nh\u00e2n c\u00f4ng gi\u00e1 r\u1ebb, m\u00e0 c\u00f2n bu\u1ed9c h\u01a1n 85% \u0111\u1ed1i t\u00e1c s\u1ea3n xu\u1ea5t c\u1ee7a m\u00ecnh ph\u1ea3i \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t tinh g\u1ecdn v\u00e0 \u0111\u01b0a c\u1eaft gi\u1ea3m chi ph\u00ed tr\u1edf th\u00e0nh \u01b0u ti\u00ean s\u1ed1 1.<\/em><\/p>\n

T\u1ea5t c\u1ea3 n\u1ed7 l\u1ef1c tr\u00ean \u0111\u00e3 gi\u00fap Nike ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 0,15 USD (kho\u1ea3ng 3.500 \u0111\u1ed3ng) cho m\u1ed7i \u0111\u00f4i gi\u00e0y c\u1ee7a m\u00ecnh. Con s\u1ed1 t\u01b0\u1edfng ch\u1eebng nh\u01b0 kh\u00f4ng \u0111\u00e1ng l\u00e0 bao s\u1ebd \u0111\u01b0\u1ee3c nh\u00e2n v\u1edbi h\u01a1n 900 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cho ra l\u00f2 m\u1ed7i n\u0103m, \u0111em v\u1ec1 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u00f3 m\u1ed9t kh\u00f4ng hai tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n

Nh\u01b0ng kh\u00f4ng ph\u1ea3i c\u1ee9 r\u1ebb l\u00e0 \u0111\u01b0\u1ee3c, Nike lu\u00f4n h\u1ea1n ch\u1ebf r\u1ee7i ro v\u00e0 k\u00edch th\u00edch c\u1ea1nh tranh n\u1ed9i b\u1ed9 b\u1eb1ng c\u00e1ch tr\u1ea3i \u0111\u1ec1u \u0111\u01a1n h\u00e0ng c\u1ee7a m\u00ecnh cho c\u00e1c nh\u00e0 m\u00e1y, hi\u1ec7n kh\u00f4ng c\u00f3 m\u1ed9t nh\u00e0 m\u00e1y n\u00e0o \u0111ang s\u1edf h\u1eefu h\u01a1n 5% s\u1ea3n l\u01b0\u1ee3ng to\u00e0n c\u1ea7u c\u1ee7a Nike.<\/em><\/p>\n

Kh\u00f4ng ch\u1ec9 s\u1ea3n xu\u1ea5t, Nike c\u00f2n s\u1edf h\u1eefu m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c c\u00f4ng ty thu mua v\u1edbi v\u0103n ph\u00f2ng ch\u00ednh \u0111\u1eb7t ngay s\u00e1t ngu\u1ed3n nguy\u00ean li\u1ec7u. B\u01b0\u1edbc \u0111i n\u00e0y gi\u00fap Nike ngay l\u1eadp t\u1ee9c c\u1eaft \u0111\u01b0\u1ee3c ph\u00ed “trung gian” v\u00e0 t\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng am hi\u1ec3u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 \u0111em v\u1ec1 ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o v\u1edbi gi\u00e1 th\u1ea5p nh\u1ea5t th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n

B\u1eb1ng nh\u1eefng chi\u1ebfn thu\u1eadt tr\u00ean, Nike tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n s\u1ea3n xu\u1ea5t c\u00f3 m\u1ee9c chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh t\u1ed1t nh\u1ea5t, \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn g\u1ea5p 2,5 l\u1ea7n tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m b\u00e1n ra so v\u1edbi \u0111\u1ed1i th\u1ee7 truy\u1ec1n ki\u1ebfp c\u1ee7a m\u00ecnh l\u00e0 adidas.<\/em><\/p>\n

Li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi<\/h3>\n

D\u00f9 \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi doanh thu h\u00e0ng t\u1ef7 USD m\u1ed7i n\u0103m, Nike v\u1eabn r\u1ea5t khi\u00eam t\u1ed1n khi t\u1ef1 nh\u1eadn r\u1eb1ng Chu\u1ed7i cung \u1ee9ng c\u1ee7a m\u00ecnh hi\u1ec7n v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 ho\u00e0n h\u1ea3o v\u00e0 c\u1ea7n ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n

Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd<\/strong><\/h4>\n

Nike hi\u1ec7n \u0111ang n\u1eafm r\u00f5 \u0111\u1ebfn “t\u1eebng \u0111\u00f4i v\u1edb” tr\u00ean kh\u1eafp m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u c\u1ee7a m\u00ecnh, t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m trong nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t, \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m \u0111ang “l\u01a1 l\u1eedng” tr\u00ean bi\u1ec3n ho\u1eb7c \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

Nh\u01b0ng tham v\u1ecdng c\u1ee7a Nike kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, v\u1edbi m\u1ee5c ti\u00eau gi\u1eef v\u1eefng th\u1ecb tr\u01b0\u1eddng, nh\u00e3n hi\u1ec7u kh\u1ed5ng l\u1ed3 n\u00e0y ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa khi c\u1ed1 g\u1eafng thu th\u1eadp th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111ang c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 so s\u00e1nh n\u00f3 v\u1edbi t\u1ed3n kho hi\u1ec7n c\u00f3 c\u1ee7a Nike.<\/p>\n

C\u00e1c d\u1eef li\u1ec7u n\u00e0y s\u1ebd gi\u00fap Nike lu\u00f4n nhanh h\u01a1n \u0111\u1ed1i th\u1ee7 m\u1ed9t b\u01b0\u1edbc trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu th\u01b0\u1eddng xuy\u00ean bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ph\u00e2n t\u00edch<\/strong><\/h4>\n

Nike \u0111\u1ed3ng th\u1eddi mong mu\u1ed1n n\u00e2ng t\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e2n t\u00edch v\u00e0 d\u1ef1 b\u00e1o trong to\u00e0n b\u1ed9 quy\u1ebft \u0111\u1ecbnh c\u1ee7a t\u1eadp \u0111o\u00e0n.<\/p>\n

Ti\u00eau bi\u1ec3u l\u00e0 t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 d\u1ea7n \u00e1p d\u1ee5ng Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 l\u00e0m r\u00f5 c\u00e1c nhu c\u1ea7u ph\u00e1t sinh m\u00e0 kh\u00f4ng m\u1ed9t chuy\u00ean gia con ng\u01b0\u1eddi n\u00e0o \u0111\u1ee7 kh\u1ea3 n\u0103ng x\u1eed l\u00fd. H\u1ec7 th\u1ed1ng D\u1eef li\u1ec7u l\u1edbn c\u0169ng b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111em v\u1ec1 h\u00e0ng lo\u1ea1t th\u00f4ng tin s\u1ea3n xu\u1ea5t, v\u1eadn chuy\u1ec3n v\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 l\u00e0m n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh.<\/p>\n

\u0110\u00f4 th\u1ecb h\u00f3a<\/strong><\/h4>\n

Li\u00ean hi\u1ec7p qu\u1ed1c d\u1ef1 b\u00e1o 60 \u0111\u1ebfn 72% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi s\u1ebd \u0111\u1ed5 x\u00f4 v\u1ec1 c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn t\u1eeb gi\u1edd cho \u0111\u1ebfn n\u0103m 2050. Tuy l\u00e0 m\u1ed9t “\u00e1c m\u1ed9ng” \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 quy ho\u1ea1ch \u0111\u00f4 th\u1ecb, nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u nh\u01b0 Nike, \u0111\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ed1ng l\u0129nh nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 di\u1ec7n t\u00edch nh\u1ecf nh\u01b0ng doanh thu l\u1edbn.<\/p>\n

V\u00ec th\u1ebf, g\u00e3 kh\u1ed5ng l\u1ed3 Nike \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng c\u00e1c kho h\u00e0ng g\u1ea7n \u0111\u00f4 th\u1ecb v\u1edbi t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng nhanh, k\u1ebft h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng giao h\u00e0ng ph\u1ee9c t\u1ea1p ngay trong th\u00e0nh ph\u1ed1, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 ngay s\u1ea3n ph\u1ea9m m\u00ecnh mong mu\u1ed1n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh nh\u1ea5t.<\/p>\n

“Trung t\u00e2m ph\u00e2n ph\u1ed1i c\u1ee7a ch\u00fang t\u00f4i c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i quy tr\u00ecnh m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh nh\u1ea5t, cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t \u0111\u00f4i gi\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean m\u1ea1ng hay 10.000 \u0111\u00f4i gi\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u1edfi nh\u00e0 ph\u00e2n ph\u1ed1i.” m\u1ed9t chuy\u00ean gia t\u1ea1i Nike nh\u1eadn \u0111\u1ecbnh.<\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a s\u1ea3n xu\u1ea5t<\/strong><\/h4>\n

M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u01b0\u1ee3c nh\u1eadn x\u00e9t l\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u1ee5c di\u1ec7n c\u1ee7a c\u1ea3 ng\u00e0nh may m\u1eb7c ch\u00ednh l\u00e0 T\u1ef1 \u0111\u1ed9ng h\u00f3a. Nh\u00e2n c\u00f4ng gi\u00e1 cao t\u1ea1i M\u1ef9 l\u00e0 l\u00fd do ch\u00ednh m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng t\u1eadp trung s\u1ea3n xu\u1ea5t \u1edf n\u01b0\u1edbc ngo\u00e0i, nh\u01b0ng v\u1edbi c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, Nike ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t t\u1ef1 \u0111\u1ed9ng v\u1edbi chi ph\u00ed c\u1ef1c r\u1ebb ngay t\u1ea1i qu\u1ed1c gia s\u1edf h\u1eefu th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n

Tr\u00edch m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Morgan Stanley: “G\u1ea7n 20% ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t gi\u00e0y th\u1ec3 thao c\u1ee7a Nike v\u00e0 adidas s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a ho\u00e0n to\u00e0n v\u00e0o n\u0103m nh\u1eb1m ch\u1ea1y theo nhu c\u1ea7u “mua ngay, nh\u1eadn ngay” c\u1ee7a Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.”<\/p>\n

N\u1ebfu nh\u1eefng d\u1ef1 b\u00e1o tr\u00ean tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c, \u00edt nh\u1ea5t 1,3 tri\u1ec7u robot s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng trong v\u00f2ng 3 n\u0103m t\u1edbi v\u1edbi s\u1ef1 d\u1eabn \u0111\u1ea7u c\u1ee7a Nike.<\/p>\n

Theo t\u1edd Sprunk: “Vi\u1ec7c s\u1ea3n xu\u1ea5t ngay t\u1ea1i th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u1ea3m th\u1eddi gian t\u1eeb khi thi\u1ebft k\u1ebf \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 c\u00f2n 10 ng\u00e0y so v\u1edbi 60 ng\u00e0y nh\u01b0 hi\u1ec7n t\u1ea1i.”<\/p>\n

V\u1edbi v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u, Nike v\u00e0 chu\u1ed7i cung \u1ee9ng c\u1ee7a m\u00ecnh s\u1ebd kh\u00f4ng ng\u1eebng t\u00ecm c\u00e1ch c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 gia t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u1ea3n \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng. V\u00e0 \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t B\u1eadc th\u1ea7y chu\u1ed7i cung \u1ee9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nike \u2013 chuy\u00ean gia c\u1eaft gi\u1ea3m chi ph\u00ed Gi\u00e0y th\u1ec3 thao l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eadp trung nhi\u1ec1u s\u1ee9c lao \u0111\u1ed9ng, v\u00e0 v\u1edbi chi ph\u00ed lao \u0111\u1ed9ng cao “ch\u00f3t v\u00f3t” t\u1ea1i M\u1ef9 v\u00e0 Ch\u00e2u \u00c2u, vi\u1ec7c s\u1ea3n xu\u1ea5t gi\u00e0y \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t n\u00e0y g\u1ea7n nh\u01b0 l\u00e0 “t\u1ef1 s\u00e1t”. C\u0169ng v\u00ec […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[220,225],"tags":[280],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6614"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=6614"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6614\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=6614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=6614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=6614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}