{"id":6932,"date":"2023-11-30T05:04:44","date_gmt":"2023-11-30T05:04:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=6932"},"modified":"2023-12-21T13:19:29","modified_gmt":"2023-12-21T06:19:29","slug":"cac-luu-y-va-7-buoc-xay-dung-ke-hoach-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-luu-y-va-7-buoc-xay-dung-ke-hoach-ban-hang-hieu-qua.html","title":{"rendered":"C\u00e1c L\u01b0u \u00dd V\u00e0 7 B\u01b0\u1edbc X\u00e2y D\u1ef1ng K\u1ebf Ho\u1ea1ch B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"

L\u01b0u \u00fd \u0111\u1ec3 b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/h1>\n

Khi l\u1eadp k\u1ebf ho\u1ea1ch n\u00ean l\u00e0m d\u00e0n \u00fd, ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch. L\u00fd do cho \u0111i\u1ec1u \u0111\u00f3:<\/p>\n

<\/span>Tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng<\/h2>\n

Khi l\u1eadp k\u1ebf ho\u1ea1ch n\u00ean l\u00e0m d\u00e0n \u00fd, ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch. L\u00fd do cho \u0111i\u1ec1u \u0111\u00f3:<\/p>\n

Ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 hi\u1ec3u, d\u1ec5 th\u1ef1c hi\u1ec7n theo<\/p>\n

Khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng c\u1ea3m th\u1ea5y ch\u00e1n n\u1ea3n.<\/p>\n

D\u1ec5 d\u00e0ng ch\u1ec9nh s\u1eeda v\u00e0 theo d\u00f5i bao qu\u00e1t h\u01a1n.<\/p>\n

<\/span>V\u1ea1ch r\u00f5 vai tr\u00f2, tr\u00e1ch nghi\u1ec7m c\u1ee7a t\u1eebng \u0111\u1ed9i ng\u0169<\/h2>\n

Ph\u00e2n bi\u1ec7t r\u00f5 c\u00e1c c\u00f4ng vi\u1ec7c cho t\u1eebng ng\u01b0\u1eddi s\u1ebd gi\u00fap qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c tr\u01a1n tru h\u01a1n do m\u1ed7i ng\u01b0\u1eddi s\u1ebd ch\u1ec9 c\u1ea7n \u0111\u1ea3m nh\u1eadn m\u1ed9t ph\u1ea7n c\u00f4ng vi\u1ec7c nh\u1ea5t \u0111\u1ecbnh v\u00e0 kh\u00f4ng b\u1ecb tr\u00f9ng l\u1eb7p n\u00ean hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c s\u1ebd \u0111\u01b0\u1ee3c t\u0103ng cao. B\u1ea5t k\u1ec3 c\u00f3 v\u1ea5n \u0111\u1ec1 n\u00e0o n\u1ea3y sinh th\u00ec c\u0169ng s\u1ebd d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n v\u00e0 x\u1eed l\u00fd.<\/p>\n

<\/span>Thi\u1ebft l\u1eadp v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 m\u1ee5c ti\u00eau<\/h2>\n

\u0110\u1eebng kinh doanh khi kh\u00f4ng bi\u1ebft m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o. Ngo\u00e0i ra, b\u1ea1n n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau v\u1edbi c\u00e1c c\u1ed9t m\u1ed1c \u0111\u1ec3 ho\u00e0n th\u00e0nh tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u m\u1ed9t c\u1ed9t m\u1ed1c kh\u00e1c. \u0110\u00f4i khi, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 suy lu\u1eadn \u0111\u01b0\u1ee3c ra c\u00e1ch l\u00e0m chu\u1ea9n ch\u1ec9, th\u1ef1c t\u1ebf h\u01a1n.<\/p>\n

M\u1ed9t khi \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i theo d\u00f5i n\u00f3, ch\u00fa \u00fd t\u1eebng c\u1ed9t m\u1ed1c c\u00f4ng vi\u1ec7c v\u1edbi c\u00e1c th\u1eddi gian \u0111\u01b0\u1ee3c \u0111\u1ec1 ra \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c \u0111ang \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n \u0111\u00fang ti\u1ebfn tr\u00ecnh v\u00e0 \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p.<\/p>\n

<\/span>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/h1>\n

\u0110\u1ed1i v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ta \u0111\u1ec1u c\u1ea7n nh\u1eefng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng ri\u00eang bi\u1ec7t, nh\u01b0ng nh\u00ecn chung, vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng cho m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd d\u1ef1a tr\u00ean c\u00e1c b\u01b0\u1edbc nh\u01b0 sau:<\/p>\n

<\/span>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng theo quy t\u1eafc SMART<\/h2>\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n s\u1ebd ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong kho\u1ea3ng th\u1eddi gian l\u00e0 bao l\u00e2u? ( 1 th\u00e1ng, 1 qu\u00fd, hay 1 n\u0103m) T\u1eeb \u0111\u00f3 \u0111\u1eb7t ra c\u00e1c c\u1ed9t m\u1ed1c \u0111\u1ec3 ho\u00e0n th\u00e0nh d\u1ef1a tr\u00ean c\u01a1 s\u1edf th\u1eddi gian n\u00e0y.<\/p>\n

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<\/div>\n<\/div>\n

Khi m\u1ee5c ti\u00eau v\u00e0 th\u1eddi h\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh chi ti\u1ebft th\u00ec k\u1ebf ho\u1ea1ch c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u c\u1ee7a cao h\u01a1n, \u0111em l\u1ea1i th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p. Trong qu\u00e1 tr\u00ecnh \u0111\u00f3, b\u1ea1n h\u00e3y d\u1ef1a tr\u00ean quy t\u1eafc SMART \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n

    \n
  • S \u2013 Specific: C\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u<\/li>\n
  • M \u2013 Measurable: \u0110o \u0111\u1ebfm \u0111\u01b0\u1ee3c<\/li>\n
  • A \u2013 Achievable: C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng ch\u00ednh kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh;<\/li>\n
  • R \u2013 Realistic: H\u00e3y th\u1ef1c t\u1ebf, kh\u00f4ng vi\u1ec3n v\u00f4ng<\/li>\n
  • T \u2013 Time bound (Time Based): Th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 v\u1ea1ch ra.<\/li>\n<\/ul>\n

    <\/span>B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/h2>\n

    Nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh thi\u1ec7t l\u1eadp b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng. Doanh nghi\u1ec7p n\u00e0o c\u00e0ng khai th\u00e1c v\u00e0 n\u1eafm gi\u1eef nhi\u1ec1u d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng th\u00ec vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e0ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3. V\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1 nh\u00e2n, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

      \n
    • Nh\u00e2n kh\u1ea9u h\u1ecdc<\/li>\n
    • \u0110\u1ecba l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd tr\u00ean internet<\/li>\n
    • Kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh<\/li>\n
    • S\u1edf th\u00edch, th\u00f3i quen<\/li>\n
    • H\u00e0nh vi mua s\u1eafm<\/li>\n<\/ul>\n

      Sau \u0111\u00f3 b\u1ea1n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u00ean b\u1ea1n theo c\u00e1c nh\u00f3m d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng.<\/p>\n

      Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n chia th\u00eam th\u00e0nh 4 nh\u00f3m s\u1ebd c\u00f3 \u00edch cho vi\u1ec7c khai th\u00e1c v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n:<\/p>\n

        \n
      • Kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/li>\n
      • Kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn<\/li>\n
      • Kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ecf<\/li>\n
      • Kh\u00e1ch h\u00e0ng ti\u00eau c\u1ef1c<\/li>\n
      • Ch\u00e2n dung kh\u00e1ch h\u00e0ng cho k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/li>\n<\/ul>\n
        \n
        <\/div>\n<\/div>\n

        Vi\u1ec7c ph\u00e2n lo\u1ea1i tr\u00ean s\u1ebd gi\u00fap cho doanh nghi\u1ec7p \u0111\u01b0a ra \u0111\u01b0\u1ee3c b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng th\u00edch h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng, x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, d\u00f2ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 h\u1ee3p l\u00fd.<\/p>\n

        \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o c\u00e1c c\u01a1 s\u1edf sau:<\/p>\n

          \n
        • Quy m\u00f4 doanh nghi\u1ec7p<\/li>\n
        • Doanh thu<\/li>\n
        • S\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean<\/li>\n
        • L\u0129nh v\u1ef1c kinh doanh<\/li>\n<\/ul>\n

          <\/span>B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n

          \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n kh\u1ea3o s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh. Vi\u1ec7c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ed1 v\u1ed1n c\u1ea7n \u0111\u1ea7u t\u01b0, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng,\u2026 Kh\u00f4ng nh\u1eefng th\u1ebf, n\u00f3 c\u00f2n gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c n\u1eafm r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh l\u00e0 ai, th\u1ebf m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 g\u00ec, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec so v\u1edbi \u0111\u1ed1i th\u1ee7,\u2026<\/p>\n

          V\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c tri\u1ec3n khai kinh doanh \u1edf ngo\u1ea1i th\u00e0nh s\u1ebd t\u1ed1n \u00edt v\u1ed1n \u0111\u1ea7u t\u01b0 h\u01a1n \u1edf trung t\u00e2m th\u00e0nh ph\u1ed1,\u2026 Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n kh\u1ea3o s\u00e1t th\u00eam nh\u1eefng th\u00f4ng tin nh\u01b0: % c\u1eeda h\u00e0ng, doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng minh, % doanh nghi\u1ec7p c\u00f3 website b\u00e1n h\u00e0ng,\u2026 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh sao cho ph\u00f9 h\u1ee3p.<\/p>\n

          \n
          <\/div>\n<\/div>\n

          <\/span>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing<\/h2>\n

          D\u00f9 cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p t\u1ed1t \u0111\u1ebfn m\u1ee9c n\u00e0o \u0111i n\u1eefa nh\u01b0ng s\u1ebd l\u00e0 v\u00f4 ngh\u0129a n\u1ebfu nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ai bi\u1ebft \u0111\u1ebfn. V\u00ec v\u1eady m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch marketing.<\/p>\n

          L\u00e0m sao \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng khi \u0111\u00e3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/p>\n

          L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n ?<\/p>\n

          Chi\u1ebfn l\u01b0\u1ee3c marketing nh\u01b0 th\u1ebf n\u00e0o l\u00e0 s\u1ebd ph\u00f9 h\u1ee3p?<\/p>\n

          Tr\u01b0\u1edbc khi l\u1eadp k\u1ebf ho\u1ea1ch marketing c\u1ea7n ch\u00fa \u00fd ba nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n

            \n
          • Segment (ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng).<\/li>\n
          • Target (ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau).<\/li>\n
          • Position (\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng).<\/li>\n<\/ul>\n

            Kh\u00e1ch h\u00e0ng v\u1eeba l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t, v\u1eeba l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing chuy\u00ean nghi\u1ec7p.<\/p>\n

            <\/span>B\u01b0\u1edbc 5: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng<\/h2>\n

            Sau khi \u0111\u00e3 v\u1ea1ch \u0111\u01b0\u1ee3c ra m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, \u1edf b\u01b0\u1edbc n\u00e0y b\u1ea1n s\u1ebd ph\u1ea3i li\u1ec7t k\u00ea c\u00e1c kh\u00e2u \u0111\u1ec3 th\u1ef1c hi\u1ec7n, \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 c\u01a1 ch\u1ebf ki\u1ec3m so\u00e1t nh\u00e2n s\u1ef1 v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh c\u00f4ng vi\u1ec7c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. L\u01b0u \u00fd d\u00e0nh th\u1eddi gian cho nh\u1eefng vi\u1ec7c ph\u00e1t sinh v\u00e0 ph\u00e2n t\u00edch nh\u1eefng kh\u00f3 kh\u0103n c\u00f3 th\u1ec3 x\u1ea3y ra trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/p>\n

            \n
            <\/div>\n<\/div>\n

            <\/span>B\u01b0\u1edbc 6: X\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00f3 kh\u0103n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t<\/h2>\n

            Khi \u0111\u00e3 b\u01b0\u1edbc v\u00e0o th\u01b0\u01a1ng tr\u01b0\u1eddng th\u00ec kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng kh\u00f3 kh\u0103n c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 th\u1eadm ch\u00ed l\u00e0 th\u1ea5t b\u1ea1i. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn nh\u1eefng r\u1ee7i ro n\u00e0y m\u1ed9t c\u00e1ch kh\u00e1ch quan v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00f3 kh\u0103n \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p ra kh\u1ecfi \u201cv\u0169ng b\u00f9n l\u1ea7y\u201d. V\u00ec v\u1eady, thay v\u00ec \u0111\u1ec3 nh\u1eefng tr\u1edf ng\u1ea1i \u0111\u00f3 l\u00e0m l\u1eddi b\u00e0o ch\u1eefa trong t\u01b0\u01a1ng lai, m\u00e0 ngay t\u1eeb khi l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh, k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng h\u00e3y li\u1ec7t k\u00ea nh\u1eefng kh\u00f3 kh\u0103n c\u00f3 th\u1ec3 x\u1ea3y ra ngay t\u1eeb \u0111\u1ea7u \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 tr\u00f9, kh\u1eafc ph\u1ee5c nh\u1eefng r\u1ee7i ro \u0111\u00f3.<\/p>\n

            <\/span>B\u01b0\u1edbc 7: D\u1ef1 t\u00ednh ng\u00e2n s\u00e1ch\/v\u1ed1n cho k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/h2>\n

            Cu\u1ed1i c\u00f9ng, b\u1ea1n c\u1ea7n d\u1ef1 t\u00ednh ng\u00e2n s\u00e1ch, sau khi \u0111a ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu \u1edf tr\u00ean, chi ph\u00ed \u0111\u1ea7u t\u01b0 \u1edf t\u1eebng chi\u1ebfn d\u1ecbch sao cho h\u1ee3p l\u00fd, \u0111\u1ec3 k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 v\u1eeba n\u1eb1m trong kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. Li\u1ec7t k\u00ea chi ti\u1ebft t\u1eebng \u0111\u1ea7u m\u1ee5c c\u00e0ng t\u1ed1t th\u00ec hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c th\u1ef1c thi c\u00e0ng cao. Khi d\u1ef1 t\u00ednh \u0111\u01b0\u1ee3c kho\u1ea3n chi ph\u00ed ban \u0111\u1ea7u, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ed1 v\u1ed1n c\u1ea7n c\u00f3 v\u00e0 d\u1ef1 t\u00ednh \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"

            L\u01b0u \u00fd \u0111\u1ec3 b\u1ea3n k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. Khi l\u1eadp k\u1ebf ho\u1ea1ch n\u00ean l\u00e0m d\u00e0n \u00fd, ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch. L\u00fd do cho \u0111i\u1ec1u \u0111\u00f3: Tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng Khi l\u1eadp k\u1ebf ho\u1ea1ch n\u00ean l\u00e0m d\u00e0n \u00fd, ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch. L\u00fd do cho \u0111i\u1ec1u \u0111\u00f3: Ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,240],"tags":[288],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6932"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=6932"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/6932\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=6932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=6932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=6932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}