{"id":69899,"date":"2024-01-29T07:57:44","date_gmt":"2024-01-29T00:57:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/top-9-cach-giu-chan-khach-hang-trung-thanh-hieu-qua.html"},"modified":"2024-01-29T07:57:44","modified_gmt":"2024-01-29T00:57:44","slug":"top-9-cach-giu-chan-khach-hang-trung-thanh-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-9-cach-giu-chan-khach-hang-trung-thanh-hieu-qua.html","title":{"rendered":"Top 9 c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

Doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i m\u1ea5t g\u1ea5p 5 \u0111\u1ebfn 20 l\u1ea7n ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. M\u1eb7c d\u00f9 v\u1eady, vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua v\u00ec c\u00e1c k\u1ebf ho\u1ea1ch ch\u1ec9 h\u01b0\u1edbng t\u1edbi nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm m\u1edbi.<\/p>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 h\u00e0nh \u0111\u1ed9ng th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd ti\u1ebfp t\u1ee5c mua h\u00e0ng, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng \u1ee7ng h\u1ed9 doanh nghi\u1ec7p so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, v\u00ec n\u00f3 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng doanh thu.<\/p>\n

Thay v\u00ec ph\u1ea3i li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 h\u1ecd c\u00f3 th\u1ec3 r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u, th\u00ec nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd ph\u1ea3n h\u1ed3i nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u1edf giai \u0111o\u1ea1n g\u1ea7n cu\u1ed1i c\u1ee7a customer journey map, l\u00fac n\u00e0y kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng, nh\u1ea5t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng l\u00e2u \u0111\u1eddi.<\/p>\n

\"Gi\u1eef<\/p>\n

T\u1ea1i sao c\u1ea7n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?<\/span><\/strong><\/h2>\n

N\u1ebfu nh\u00ecn quanh b\u00e0n l\u00e0m vi\u1ec7c ho\u1eb7c v\u0103n ph\u00f2ng c\u1ee7a m\u00ecnh, m\u1ed7i ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1ebd t\u00ecm th\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, m\u1ed9t doanh nghi\u1ec7p \u0111\u1ee9ng \u0111\u1ea7u trong ng\u00e0nh. Ng\u01b0\u1eddi ta nghi ng\u1edd r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1ea1ng th\u00e1i nh\u01b0 v\u1eady b\u1eb1ng c\u00e1ch h\u1ea7u nh\u01b0 ch\u1ec9 d\u1ef1a v\u00e0o vi\u1ec7c mua h\u00e0ng m\u1ed9t l\u1ea7n c\u1ee7a kh\u00e1ch h\u00e0ng. R\u1ed1t cu\u1ed9c, kh\u00e1ch h\u00e0ng quay l\u1ea1i chi ti\u00eau theo th\u1eddi gian nhi\u1ec1u h\u01a1n 67% so v\u1edbi kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u.<\/p>\n

Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1eef ch\u00e2n th\u00e0nh c\u00f4ng cho th\u1ea5y s\u1ef1 \u0111\u00e1p \u1ee9ng ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 \u0111\u1eb7c bi\u1ec7t. Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 t\u1ea1o th\u00e0nh n\u1ec1n t\u1ea3ng cho doanh s\u1ed1 t\u0103ng v\u00e0 cho ph\u00e9p doanh nghi\u1ec7p n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn trong ng\u00e0nh. M\u1ed9t s\u1ed1 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

    \n
  • \n

    X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh<\/strong>: B\u1eb1ng c\u00e1ch duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u01b0\u1eddng s\u1ebd ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<\/li>\n

  • \n

    T\u0103ng doanh s\u1ed1 v\u00e0 doanh thu<\/strong>: Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u01b0\u1eddng c\u00f3 chi ph\u00ed Marketing th\u1ea5p h\u01a1n so v\u1edbi vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. B\u1eb1ng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 duy tr\u00ec kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 doanh thu.<\/p>\n<\/li>\n

  • \n

    Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/strong>: Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 cung c\u1ea5p ph\u1ea3n h\u1ed3i quan tr\u1ecdng v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 lu\u00f4n l\u1eafng nghe kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 nh\u1eefng c\u1ea3i ti\u1ebfn c\u1ea7n thi\u1ebft v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

  • \n

    Gi\u1ea3m rate churn<\/strong>: Churn, t\u1ee9c l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng b\u1ecf \u0111i, c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n th\u1ea5t l\u1edbn cho doanh nghi\u1ec7p. T\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee7a h\u1ecd, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 churn v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<\/li>\n

  • \n

    T\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong>: M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u1ed1t c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u1edbi v\u00e0 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng danh ti\u1ebfng t\u1ed1t trong ng\u00e0nh.<\/p>\n<\/li>\n<\/ul>\n

    \"vai<\/p>\n

    9 Chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/span><\/strong><\/h2>\n

    T\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch h\u1ee3p m\u1ea1nh m\u1ebd<\/span><\/strong><\/h3>\n

    Khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n giao d\u1ecbch mua h\u00e0ng \u0111\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean \u0111\u00e1ng nh\u1edb. V\u00ec v\u1eady, h\u00e3y \u0111\u1ea3m b\u1ea3o quy tr\u00ecnh gi\u1edbi thi\u1ec7u l\u00e0 m\u1ed9t c\u1ed7 m\u00e1y \u0111\u01b0\u1ee3c b\u00f4i d\u1ea7u t\u1ed1t, ho\u1ea1t \u0111\u1ed9ng su\u00f4n s\u1ebb v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

    Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd nh\u1edb l\u1ea1i b\u1ea5t k\u1ef3 tr\u1ee5c tr\u1eb7c n\u00e0o v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong l\u1ea7n \u0111\u1ea7u mua h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u1eed l\u00fd sai th\u00f4ng tin ho\u1eb7c kh\u00f4ng c\u00f3 \u0111\u1ea7u m\u1ed1i li\u00ean h\u1ec7 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd ngay t\u1eeb \u0111\u1ea7u. M\u1eb7c d\u00f9 doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng kh\u1eafc ph\u1ee5c nh\u1eefng \u0111i\u1ec3m thi\u1ebfu s\u00f3t \u0111\u00f3 nh\u01b0ng n\u00f3 v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng m\u1ea5y t\u00edch c\u1ef1c trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n

    Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng mong \u0111\u1ee3i m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m v\u1edbi doanh nghi\u1ec7p. Khi kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u1ed1t, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p \u0111\u00f3 v\u00e0 gi\u1edbi thi\u1ec7u cho b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd.<\/p>\n

    Th\u01b0\u1eddng xuy\u00ean y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i<\/span><\/strong><\/h3>\n

    \u0110\u1eebng ng\u1ea1i h\u1ecfi kh\u00e1ch h\u00e0ng xem doanh nghi\u1ec7p \u0111ang l\u00e0m vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o, ngay c\u1ea3 khi c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng d\u1ec5 ch\u1ecbu nh\u01b0 mong \u0111\u1ee3i. Trong khi ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c mang l\u1ea1i c\u1ea3m gi\u00e1c t\u1ed1t th\u00ec th\u00f4ng tin ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c th\u01b0\u1eddng quan tr\u1ecdng h\u01a1n. N\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng, h\u1ecd s\u1ebd kh\u00f4ng mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p n\u1eefa. N\u1ebfu \u0111\u01b0\u1ee3c th\u0103m d\u00f2 \u00fd ki\u1ebfn, nh\u1eefng ng\u01b0\u1eddi mua kh\u00f4ng h\u00e0i l\u00f2ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi r\u1eddi \u0111i, c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 m\u1edd nh\u1ea1t, gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

    M\u1ed9t \u0111i\u1ec1u c\u1ea7n tr\u00e1nh l\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t ho\u1eb7c th\u0103m d\u00f2 \u00fd ki\u1ebfn \u200b\u200bduy nh\u1ea5t v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00f3 m\u00e3i m\u00e3i. Th\u1eddi th\u1ebf thay \u0111\u1ed5i, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng c\u0169ng v\u1eady. H\u00e3y ch\u00fa \u00fd \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ecbnh k\u1ef3 v\u00e0 so s\u00e1nh b\u1ea3n ch\u1ea5t c\u1ee7a k\u1ebft qu\u1ea3 m\u1edbi nh\u1ea5t v\u1edbi c\u00e1c y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

    \"Chi\u1ebfn<\/p>\n

    Khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0o h\u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i<\/span><\/strong><\/h3>\n

    N\u1ebfu t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i gi\u1ea3m xu\u1ed1ng v\u00ec nh\u00e0m ch\u00e1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t c\u00e1ch \u0111\u1ec3 kh\u00f4i ph\u1ee5c l\u1ea1i c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng l\u00e0 thay \u0111\u1ed5i m\u1ecdi th\u1ee9. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 vi\u1ec7c thay \u0111\u1ed5i di\u1ec7n m\u1ea1o cho c\u1eeda h\u00e0ng ho\u1eb7c trang web c\u1ee7a doanh nghi\u1ec7p. Ngay c\u1ea3 khi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng thay \u0111\u1ed5i g\u00ec ngo\u00e0i v\u1ebb b\u1ec1 ngo\u00e0i, kh\u00e1ch h\u00e0ng v\u1eabn c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111ang tr\u1ea3i nghi\u1ec7m m\u1ed9t c\u1eeda h\u00e0ng m\u1edbi. Tuy nhi\u00ean, l\u01b0u \u00fd kh\u00f4ng thay \u0111\u1ed5i qu\u00e1 nhi\u1ec1u ho\u1eb7c qu\u00e1 nhanh, n\u1ebfu kh\u00f4ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1ea5t kh\u00e1ch h\u00e0ng.<\/p>\n

    Th\u1ea5t b\u1ea1i c\u1ee7a \u201cNew Coke\u201d v\u1eabn l\u00e0 ch\u1ee7 \u0111\u1ec1 b\u00e0n t\u00e1n nhi\u1ec1u th\u1eadp k\u1ef7 sau \u0111\u00f3. Coca-Cola hy v\u1ecdng s\u1ebd k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ee7 \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m m\u1edbi. Thay v\u00e0o \u0111\u00f3, n\u1ed7 l\u1ef1c thay \u0111\u1ed5i h\u01b0\u01a1ng v\u1ecb c\u1ee7a Coca – cola \u0111\u00e3 d\u1eabn \u0111\u1ebfn ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i, sau \u0111\u00f3 l\u00e0 l\u1eddi k\u00eau g\u1ecdi kh\u00f4ng thay \u0111\u1ed5i c\u00f4ng th\u1ee9c y\u00eau th\u00edch.<\/p>\n

    M\u1eb7c d\u00f9 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Coca-Cola cu\u1ed1i c\u00f9ng \u0111\u00e3 th\u1ea5t b\u1ea1i nh\u01b0ng s\u1ef1 qu\u1ea3ng b\u00e1 c\u1ee7a s\u1ef1 ki\u1ec7n n\u00e0y l\u1ea1i l\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a ch\u00ednh h\u1ecd. T\u00ecnh hu\u1ed1ng n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng \u0111\u00f4i khi c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0o h\u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i l\u00e0 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng thay \u0111\u1ed5i g\u00ec c\u1ea3.<\/p>\n

    Hay McDonald’s \u0111\u00e3 cho ph\u00e9p McRib tr\u1edf th\u00e0nh m\u00f3n \u0103n \u0111\u01b0\u1ee3c y\u00eau th\u00edch l\u00e2u d\u00e0i b\u1eb1ng c\u00e1ch th\u1ec9nh tho\u1ea3ng thay \u0111\u1ed5i th\u1ef1c \u0111\u01a1n \u0111\u1ec3 \u0111\u01b0a b\u00e1nh sandwich tr\u1edf l\u1ea1i trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Nh\u1eefng \u01b0u \u0111\u00e3i trong th\u1eddi gian c\u00f3 h\u1ea1n n\u00e0y d\u1eabn \u0111\u1ebfn n\u1ed7i s\u1ee3 b\u1ecb b\u1ecf l\u1ee1 (FOMO), nh\u01b0ng vi\u1ec7c h\u1ee9a h\u1eb9n mang m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn tr\u1edf l\u1ea1i c\u0169ng c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ea3m b\u1ea3o cho nh\u1eefng kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i, nh\u1eefng ng\u01b0\u1eddi h\u00e0o h\u1ee9ng tr\u1ea3i nghi\u1ec7m l\u1ea1i m\u1eb7t h\u00e0ng \u0111\u00f3.<\/p>\n

    Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/span><\/strong><\/h3>\n

    Kh\u00f4ng c\u00f3 hai kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 nhu c\u1ea7u gi\u1ed1ng nhau v\u00e0 c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p t\u1eeb doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, theo Evergage, 99% nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a gi\u00fap th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, v\u1edbi 78% cho r\u1eb1ng n\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u201cm\u1ea1nh\u201d ho\u1eb7c \u201cc\u1ef1c k\u1ef3 m\u1ea1nh\u201d.<\/p>\n

    Do \u0111\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng kh\u00e1ch h\u00e0ng ri\u00eang l\u1ebb \u0111\u1ec3 gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 h\u1eefu \u00edch nh\u1ea5t cho nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 c\u00f4ng ngh\u1ec7. Tuy nhi\u00ean, n\u1ebfu doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/p>\n

    Cung c\u1ea5p h\u1ed7 tr\u1ee3 \u0111a k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n

    Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 hi\u1ec7n nay, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. H\u1ecd c\u00f3 th\u1ec3 mu\u1ed1n li\u00ean h\u1ec7 qua \u0111i\u1ec7n tho\u1ea1i, email, chat tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i, hay \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/p>\n

    Vi\u1ec7c cung c\u1ea5p h\u1ed7 tr\u1ee3 \u0111a k\u00eanh gi\u00fap doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi n\u01a1i v\u00e0 m\u1ecdi l\u00fac. Khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

    B\u00ean c\u1ea1nh kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 b\u00e1n h\u00e0ng, n\u00f3 c\u00f2n t\u1ea1o ra CX t\u1ed1t h\u01a1n cho nh\u00f3m kh\u00e1ch h\u00e0ng. Khi doanh nghi\u1ec7p cung c\u1ea5p h\u1ed7 tr\u1ee3 \u0111a k\u00eanh, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi tr\u00ean n\u1ec1n t\u1ea3ng h\u1ecd ch\u1ecdn v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p nhanh h\u01a1n.<\/p>\n

    \"Chi\u1ebfn<\/p>\n

    Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o<\/span><\/strong><\/h3>\n

    Cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong m\u1eaft kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng, nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, n\u1ed7 l\u1ef1c n\u00e0y s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf. Gi\u00fap hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u \u0111\u00f3.<\/p>\n

    Cu\u1ed1i c\u00f9ng, m\u1ecdi ng\u01b0\u1eddi s\u1ebd mua nh\u1eefng g\u00ec c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi h\u1ecd. Lo\u1ea1i b\u1ecf n\u00fat th\u1eaft c\u1ed5 chai, lo\u1ea1i b\u1ecf n\u00fat th\u1eaft trong quy tr\u00ecnh l\u00e0m vi\u1ec7c ho\u1eb7c t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh theo c\u00e1ch m\u00e0 kh\u00f4ng c\u00f4ng ty n\u00e0o kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c l\u00e0 l\u00fd do m\u1ea1nh m\u1ebd \u0111\u1ec3 kh\u00e1ch h\u00e0ng cam k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Lu\u00f4n minh b\u1ea1ch, tr\u00e1ch nhi\u1ec7m v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n

    Khi doanh nghi\u1ec7p minh b\u1ea1ch, ngh\u0129a l\u00e0 cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh kinh doanh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec h\u1ecd \u0111ang mua v\u00e0 c\u00f3 k\u1ef3 v\u1ecdng h\u1ee3p l\u00fd v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng minh b\u1ea1ch, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y b\u1ecb l\u1eeba d\u1ed1i ho\u1eb7c m\u1ea5t l\u00f2ng tin, \u0111i\u1ec1u n\u00e0y c\u00f3 nguy c\u01a1 cao l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Tr\u00e1ch nhi\u1ec7m l\u00e0 cam k\u1ebft m\u00e0 doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng v\u00e0 gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1, ph\u1ea3n h\u1ed3i, ph\u1ea3n \u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed c\u00f4ng b\u1eb1ng v\u00e0 chu \u0111\u00e1o, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng quay l\u1ea1i l\u1ea7n sau ho\u1eb7c gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

    Trao quy\u1ec1n cho kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n

    Cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd theo \u00fd mu\u1ed1n, t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho \u0111\u1ebfn c\u00e1c t\u00f9y ch\u1ecdn giao h\u00e0ng, thanh to\u00e1n,… l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

    X\u00e2y d\u1ef1ng c\u00e1c k\u00eanh t\u1ef1 ph\u1ee5c v\u1ee5 nh\u01b0 trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c h\u1ec7 th\u1ed1ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch, tra c\u1ee9u th\u00f4ng tin ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 thu\u1eadn ti\u1ec7n, linh ho\u1ea1t trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p.<\/p>\n

    X\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n

    B\u1eb1ng c\u00e1ch t\u1ea1o h\u1ed3 s\u01a1 d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh, thay v\u00ec t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a m\u00ecnh. Nh\u00ecn v\u00e0o t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec3m chung m\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3. H\u00e3y c\u1ed1 g\u1eafng hi\u1ec3u \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm m\u1ed9t l\u1ea7n r\u1ed3i r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Th\u00f4ng tin nh\u01b0 tu\u1ed5i t\u00e1c, thu nh\u1eadp, gi\u1edbi t\u00ednh v\u00e0 l\u1ed1i s\u1ed1ng c\u00f3 th\u1ec3 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 Marketing ch\u00ednh x\u00e1c h\u01a1n t\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p nhi\u1ec1u l\u1ea7n nh\u1ea5t.<\/p>\n

    \"Chi\u1ebfn<\/p>\n

    C\u00e1ch \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h2>\n

    T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

    T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch so s\u00e1nh quy m\u00f4 c\u1ee7a c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng ban \u0111\u1ea7u v\u00e0o kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 v\u1edbi t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng, sau khi c\u1ed9ng th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi. C\u00f4ng th\u1ee9c t\u00ednh t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u01b0 sau:<\/p>\n

    T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng = ((T\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng – Kh\u00e1ch h\u00e0ng m\u1edbi) \/ Kh\u00e1ch h\u00e0ng ban \u0111\u1ea7u) x 100<\/p>\n

    Chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

    Chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed5ng chi ph\u00ed gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng. Bao g\u1ed3m chi ph\u00ed Marketing, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. C\u00f4ng th\u1ee9c t\u00ednh chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung b\u00ecnh tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng nh\u01b0 sau:<\/p>\n

    Chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung b\u00ecnh tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng = T\u1ed5ng chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \/ S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng<\/span><\/strong><\/h2>\n

    L\u00e0m cho m\u1ecdi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 VIP (Four Seasons)<\/span><\/strong><\/h3>\n

    C\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng n\u1ed5i ti\u1ebfng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ed9c quy\u1ec1n. Four Seasons m\u1edf r\u1ed9ng c\u1ea3m gi\u00e1c sang tr\u1ecdng \u0111\u00f3 \u0111\u1ebfn m\u1ecdi kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 d\u1ecbch v\u1ee5 t\u1eadn t\u00ecnh.<\/p>\n

    Kh\u00e1ch c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Four Seasons \u0111\u1ec3 nh\u1eafn tin cho nh\u00e2n vi\u00ean th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 WhatsApp n\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc ho\u1eb7c y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 n\u00e0o, bao g\u1ed3m \u0111\u1ec1 xu\u1ea5t v\u00e0 \u0111\u1eb7t ch\u1ed7 nh\u00e0 h\u00e0ng, \u0111\u1eb7t d\u1ecbch v\u1ee5 ph\u00f2ng, \u0111\u1ebfn ho\u1eb7c tr\u1ea3 ph\u00f2ng s\u1edbm v\u00e0 th\u1eadm ch\u00ed c\u1ea3 \u0111\u1eb7t ch\u1ed7 tr\u00ean m\u00e1y bay.<\/p>\n

    Classy Curlies<\/span><\/strong><\/h3>\n

    Th\u01b0\u01a1ng hi\u1ec7u Classy Curlies x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ef1c k\u1ef3 t\u1ed1t b\u1eb1ng c\u00e1ch l\u00e0m \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i b\u0103n kho\u0103n. Tr\u00ean trang web, kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm th\u1ea5y c\u00e1c b\u1ed9 d\u1ee5ng c\u1ee5 DIY (Do It Yourself) v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch ch\u0103m s\u00f3c t\u00f3c, da b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng ng\u00e0y m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u1edf nh\u00e0 ho\u1eb7c \u1edf c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a. Lu\u00f4n ti\u1ec7n, Classy Curlies c\u0169ng b\u00e1n c\u00e1c b\u1ed9 d\u1ee5ng c\u1ee5 DIY chuy\u00ean d\u1ee5ng.<\/p>\n

    B\u1eb1ng c\u00e1ch \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 cung c\u1ea5p mi\u1ec5n ph\u00ed c\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y, Classy Curlies \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd. Cho d\u00f9 h\u1ecd ch\u1ecdn b\u1ed9 d\u1ee5ng c\u1ee5 DIY m\u1edbi nh\u1ea5t hay h\u1ecd l\u00e0 m\u1ed9t \u0111\u1ed9c gi\u1ea3 trung th\u00e0nh c\u1ee7a blog DIY, r\u1ea5t c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng m\u1edbi s\u1ebd t\u00ecm th\u1ea5y th\u1ee9 g\u00ec \u0111\u00f3 t\u1ea1i Classy Curlies s\u1ebd khi\u1ebfn h\u1ecd quay tr\u1edf l\u1ea1i \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n

    Flo<\/span><\/strong><\/h3>\n

    \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n qu\u1ea3n l\u00fd s\u1ee9c kh\u1ecfe sinh s\u1ea3n c\u1ee7a m\u00ecnh, Flo cung c\u1ea5p n\u1ec1n t\u1ea3ng \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi gi\u00fap d\u1ef1 \u0111o\u00e1n, ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i d\u1eef li\u1ec7u s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n. \u0110i\u1ec1u khi\u1ebfn Flo kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 gi\u00fap h\u1ecd gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 c\u1ed9ng \u0111\u1ed3ng trong \u1ee9ng d\u1ee5ng.<\/p>\n

    Flo \u0111\u01b0a ra l\u1eddi nh\u1eafc \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng th\u1ea3o lu\u1eadn, gh\u00e9p n\u1ed1i m\u1ed7i ng\u01b0\u1eddi d\u00f9ng v\u1edbi m\u1ed9t tr\u1ee3 l\u00fd s\u1ee9c kh\u1ecfe \u1ea3o v\u00e0 th\u1eadm ch\u00ed c\u00f2n d\u00e0nh kh\u00f4ng gian cho c\u00e1c ph\u00f2ng tr\u00f2 chuy\u1ec7n \u1ea9n danh n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea3o lu\u1eadn ri\u00eang v\u1ec1 m\u1ed1i quan t\u00e2m v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd.<\/p>\n

    C\u1ed9ng \u0111\u1ed3ng trong \u1ee9ng d\u1ee5ng n\u00e0y thu h\u1eb9p kho\u1ea3ng c\u00e1ch m\u00e0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y c\u00f4 \u0111\u1ed9c trong khi ch\u1edd \u0111\u1ee3i k\u1ebft qu\u1ea3 y t\u1ebf, khi h\u1ecd t\u00ecm ki\u1ebfm chuy\u00ean gia y t\u1ebf ho\u1eb7c khi h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n

    Canva<\/span><\/strong><\/h3>\n

    Khi Canva l\u1ea7n \u0111\u1ea7u ti\u00ean b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, h\u1ecd c\u1ea1nh tranh v\u1edbi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn trong ng\u00e0nh. Canva khi \u0111\u00f3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 nh\u1eefng con c\u00e1 nh\u1ecf trong m\u1ed9t c\u00e1i ao l\u1edbn. Nh\u01b0ng gi\u1edd \u0111\u00e2y, h\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00e1i t\u00ean quen thu\u1ed9c \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng, \u00edt nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng Marketing.<\/p>\n

    Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 thu h\u00fat th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 trong v\u00e0i n\u0103m qua b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1: kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p d\u1ec5 s\u1eed d\u1ee5ng d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 thi\u1ebft k\u1ebf.<\/p>\n

    \u0110\u00e3 qua l\u00e2u r\u1ed3i c\u00e1i th\u1eddi ph\u1ea3i xem h\u01b0\u1edbng d\u1eabn Adobe Illustrator \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u00e0i \u0111\u0103ng \u0111\u1eb9p m\u1eaft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Canva cung c\u1ea5p c\u00e1c m\u1eabu, bi\u1ec3u t\u01b0\u1ee3ng, th\u00e0nh ph\u1ea7n, h\u00ecnh \u1ea3nh v\u00e0 ph\u00f4ng ch\u1eef c\u00f3 s\u1eb5n \u0111\u1ec3 s\u1eed d\u1ee5ng m\u00e0 h\u1ea7u nh\u01b0 ai c\u0169ng c\u00f3 th\u1ec3 th\u00e0nh th\u1ea1o.<\/p>\n

    \"V\u00ed<\/p>\n

    M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf c\u1ee7a h\u1ecd. N\u00f3i c\u00e1ch kh\u00e1c, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 ngh\u1ec7 thu\u1eadt hi\u1ec3u h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, cung c\u1ea5p cho h\u1ecd tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ecd kh\u00f4ng chuy\u1ec3n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh sang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

    T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao h\u00e0m \u00fd kh\u00e1ch h\u00e0ng th\u00edch d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u1ec3 t\u1ed3n t\u1ea1i trong cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, n\u01a1i kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ea3m b\u1ea3o v\u1ec1 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p gi\u1edd \u0111\u00e2y c\u1ea7n th\u1ef1c hi\u1ec7n nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng kh\u00e1c nhau \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i m\u1ea5t g\u1ea5p 5 \u0111\u1ebfn 20 l\u1ea7n ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. M\u1eb7c d\u00f9 v\u1eady, vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua v\u00ec c\u00e1c k\u1ebf ho\u1ea1ch ch\u1ec9 h\u01b0\u1edbng t\u1edbi nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm m\u1edbi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/69899"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=69899"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/69899\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=69899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=69899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=69899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}