{"id":70035,"date":"2024-01-29T15:11:37","date_gmt":"2024-01-29T08:11:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/loi-khuyen-de-thiet-ke-website-ban-hang-hieu-qua.html"},"modified":"2024-01-29T15:11:37","modified_gmt":"2024-01-29T08:11:37","slug":"loi-khuyen-de-thiet-ke-website-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/loi-khuyen-de-thiet-ke-website-ban-hang-hieu-qua.html","title":{"rendered":"L\u1eddi khuy\u00ean \u0111\u00ea\u0309 thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
M\u1ed9t website b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i th\u1ec3 hi\u1ec7n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 l\u1eddi khuy\u00ean khi thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a cho website b\u00e1n h\u00e0ng<\/b><\/h2>\n

B\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng trong m\u1ecdi chi\u1ebfn d\u1ecbch SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m t\u1ed5ng h\u1ee3p v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb (g\u1ecdi l\u00e0 t\u1eeb kh\u00f3a) m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng khi t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean Internet.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 gi\u00fap nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a cho website b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a b\u1eb1ng c\u00f4ng c\u1ee5 Semrush<\/b><\/h3>\n

T\u00ednh n\u0103ng Keyword Magic Tool c\u1ee7a Semrush \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u00ean c\u1ee9u b\u1ed9 t\u1eeb kh\u00f3a. Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n nh\u1eadp t\u1eeb kh\u00f3a ch\u1ee7 \u0111\u1ec1 \u0111ang quan t\u00e2m, ch\u1ecdn v\u00f9ng qu\u1ed1c gia v\u00e0 ch\u1ecdn Search. L\u00fac n\u00e0y, Semrush s\u1ebd hi\u1ec3n th\u1ecb to\u00e0n b\u1ed9 t\u1eeb kh\u00f3a m\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1.<\/span><\/p>\n

\"Nghi\u00ean<\/p>\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a qua Semrush<\/p>\n<\/div>\n

Ngo\u00e0i ra, Semrush c\u0169ng h\u1ed7 tr\u1ee3 ph\u00e2n lo\u1ea1i t\u1eeb kh\u00f3a th\u00e0nh 4 nh\u00f3m:\u00a0<\/span><\/p>\n

    \n
  • Navigational (t\u1eeb kh\u00f3a \u0111i\u1ec1u h\u01b0\u1edbng).<\/span><\/li>\n
  • Informational (t\u1eeb kh\u00f3a th\u00f4ng tin).<\/span><\/li>\n
  • Commercial (t\u1eeb kh\u00f3a th\u01b0\u01a1ng m\u1ea1i).<\/span><\/li>\n
  • Transactional (t\u1eeb kh\u00f3a giao d\u1ecbch).<\/span><\/li>\n<\/ul>\n

    T\u00ednh n\u0103ng ph\u00e2n lo\u1ea1i gi\u00fap tr\u00ean gi\u00fap t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh n\u00ean t\u1eadp trung v\u00e0o nh\u00f3m t\u1eeb kh\u00f3a n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi d\u1ecbch v\u1ee5 tr\u00ean website b\u00e1n h\u00e0ng \u0111ang cung c\u1ea5p.<\/span><\/p>\n

    Duy\u1ec7t Subreddits<\/b><\/h3>\n

    Reddit l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i to\u00e0n c\u1ea7u n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o v\u00e0 chia s\u1ebb \u0111a d\u1ea1ng n\u1ed9i dung. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trang web c\u00f3 nhi\u1ec1u \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a tuy\u1ec7t v\u1eddi cho c\u00e1c website b\u00e1n h\u00e0ng.<\/span><\/p>\n

    \u0110\u1ec3 t\u00ecm \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a tr\u00ean Reddit, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n

      \n
    • B\u01b0\u1edbc 1<\/b>: Truy c\u1eadp Reddit v\u00e0 t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/li>\n
    • B\u01b0\u1edbc 2<\/b>: Reddit s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c subreddits th\u1ea3o lu\u1eadn v\u1ec1 \u00fd t\u01b0\u1edfng n\u00e0y.<\/li>\n
    • B\u01b0\u1edbc 3<\/b>: Tham gia c\u00e1c subreddits.<\/li>\n
    • B\u01b0\u1edbc 4<\/b>: Xem v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a c\u00e1c th\u00e0nh vi\u00ean \u0111\u1ec1 c\u1eadp \u0111\u1ebfn khi n\u00f3i v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

      Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a b\u1eb1ng t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm c\u1ee7a Google<\/b><\/h3>\n

      T\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e0n th\u00e0nh n\u1ed9i dung v\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan c\u1ee7a Google h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3 h\u01a1n. T\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e0n th\u00e0nh s\u1ebd g\u1ee3i \u00fd c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan khi ng\u01b0\u1eddi d\u00f9ng b\u1eaft \u0111\u1ea7u nh\u1eadp v\u00e0o thanh t\u00ecm ki\u1ebfm. K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan l\u00e0 danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 ch\u1ee7 \u0111\u1ec1 \u0111ang t\u00ecm ki\u1ebfm xu\u1ea5t hi\u1ec7n \u1edf cu\u1ed1i c\u00f9ng trang Google.<\/span><\/p>\n

      \"T\u00ecm<\/p>\n

      T\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a b\u1eb1ng Google<\/p>\n<\/div>\n

      T\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a b\u1eb1ng Amazon<\/b><\/h3>\n

      T\u01b0\u01a1ng t\u1ef1 Google, Amazon c\u0169ng t\u00edch h\u1ee3p t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e0n th\u00e0nh \u0111\u1ec3 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 ph\u1ed5 bi\u1ebfn c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm. L\u00fac n\u00e0y, b\u1ea1n ch\u1ec9 c\u1ea7n l\u01b0u l\u1ea1i nh\u1eefng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi\u00a0website b\u00e1n h\u00e0ng \u0111ang x\u00e2y d\u1ef1ng.<\/span><\/p>\n

      T\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a c\u1ee7a \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh<\/b><\/h3>\n

      M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm v\u00e0 c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi trang web b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 x\u1ebfp h\u1ea1ng, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch SEO nh\u01b0 Semrush theo c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n

        \n
      • B\u01b0\u1edbc 1<\/b>: Truy c\u1eadp trang web c\u1ee7a Semrush v\u00e0 t\u1ea1o t\u00e0i kho\u1ea3n.<\/span><\/li>\n
      • B\u01b0\u1edbc 2<\/b>: Nh\u1eadp URL c\u1ee7a trang web \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0o c\u00f4ng c\u1ee5 Organic Research.<\/span><\/li>\n
      • B\u01b0\u1edbc 3<\/b>: Nh\u1ea5p v\u00e0o tab \u201cKeyword\u201d.<\/span><\/li>\n
      • B\u01b0\u1edbc 4<\/b>: Xem danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 x\u1ebfp h\u1ea1ng.<\/span><\/li>\n<\/ul>\n

        Sau khi b\u1ea1n \u0111\u00e3 c\u00f3 danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a, h\u00e3y xem x\u00e9t v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a b\u1ea1n ch\u01b0a t\u1eebng g\u1eb7p tr\u01b0\u1edbc \u0111\u00e2y. \u0110\u00e2y l\u00e0 nh\u00f3m t\u1eeb kh\u00f3a c\u00f3 ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh.<\/span><\/p>\n

        C\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac website<\/b><\/h2>\n

        C\u1ea5u tr\u00fac trang web l\u00e0 c\u00e1ch c\u00e1c trang \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c trong website c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt SEO quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd khi t\u1ea1o website b\u00e1n h\u00e0ng. C\u1ea5u tr\u00fac website \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u s\u1ebd gi\u00fap Google thu th\u1eadp d\u1eef li\u1ec7u t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 danh m\u1ee5c d\u1ec5 h\u01a1n. M\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac website bao g\u1ed3m:<\/span><\/p>\n

          \n
        • S\u1eed d\u1ee5ng c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p<\/b>: C\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p s\u1ebd t\u1ed5 ch\u1ee9c trang web th\u00e0nh h\u1ec7 th\u1ed1ng c\u00e2y. C\u00e1c trang c\u1ea5p cao h\u01a1n (v\u00ed d\u1ee5 nh\u01b0 trang ch\u1ee7) ch\u1ee9a c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang c\u1ea5p th\u1ea5p h\u01a1n (v\u00ed d\u1ee5 nh\u01b0 trang s\u1ea3n ph\u1ea9m). C\u1ea5u tr\u00fac n\u00e0y c\u0169ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c th\u00f4ng tin h\u1ecd c\u1ea7n.<\/span><\/li>\n
        • S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong c\u00e1c li\u00ean k\u1ebft<\/b>: Khi t\u1ea1o li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u1ee7a c\u00e1c trang \u0111\u00f3. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap Google v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung ch\u00ednh c\u1ee7a trang.<\/span><\/li>\n
        • S\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 trang hi\u1ec7u qu\u1ea3<\/b>: Ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 l\u00e0 hai y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap Google hi\u1ec3u n\u1ed9i dung c\u1ee7a c\u00e1c trang. N\u00ean s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan tr\u1ecdng ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3.<\/span><\/li>\n<\/ul>\n
          \"N\u00ean<\/p>\n

          N\u00ean s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p v\u1edbi website b\u00e1n h\u00e0ng<\/p>\n<\/div>\n

          Qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c k\u1ef9 thu\u1eadt SEO<\/b><\/h2>\n

          C\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd k\u1ef9 thu\u1eadt SEO gi\u00fap \u0111\u1ea9y th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a c\u0169ng nh\u01b0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n. Khi tri\u1ec3n khai website b\u00e1n h\u00e0ng, b\u1ea1n c\u1ea7n quan t\u00e2m t\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 sau.<\/span><\/p>\n

          S\u1eed d\u1ee5ng giao th\u1ee9c HTTPS cho website b\u00e1n h\u00e0ng<\/b><\/h3>\n

          HTTP l\u00e0 b\u1ed9 quy t\u1eafc cho ph\u00e9p tr\u00ecnh duy\u1ec7t giao ti\u1ebfp v\u1edbi m\u00e1y ch\u1ee7 web, trong khi HTTPS l\u00e0 phi\u00ean b\u1ea3n an to\u00e0n h\u01a1n c\u1ee7a HTTP. HTTPS m\u00e3 h\u00f3a d\u1eef li\u1ec7u giao ti\u1ebfp gi\u1eefa kh\u00e1ch truy c\u1eadp v\u00e0 trang web, t\u1eeb \u0111\u00f3 b\u1ea3o v\u1ec7 th\u00f4ng tin quan tr\u1ecdng nh\u01b0 m\u1eadt kh\u1ea9u v\u00e0 th\u1ebb t\u00edn d\u1ee5ng kh\u1ecfi b\u1ecb \u0111\u00e1nh c\u1eafp.<\/span><\/p>\n

          Ngo\u00e0i ra, vi\u1ec7c s\u1eed d\u1ee5ng HTTPS c\u0169ng c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trang web b\u00e1n h\u00e0ng tr\u00ean Google. \u0110\u1ec3 ki\u1ec3m tra website b\u00e1n h\u00e0ng c\u00f3 s\u1eed d\u1ee5ng giao th\u1ee9c HTTPS hay kh\u00f4ng, h\u00e3y m\u1edf website v\u00e0 xem c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng kh\u00f3a tr\u00ean thanh \u0111\u1ecba ch\u1ec9 hay kh\u00f4ng. N\u1ebfu c\u00f3, trang web l\u00e0 an to\u00e0n. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu website kh\u00f4ng c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y, h\u00e3y c\u00e0i \u0111\u1eb7t ch\u1ee9ng ch\u1ec9 SSL \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i an to\u00e0n gi\u1eefa m\u00e1y ch\u1ee7 v\u00e0 tr\u00ecnh duy\u1ec7t.<\/span><\/p>\n

          T\u1ed1i \u01b0u\u00a0trang web b\u00e1n h\u00e0ng th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/b><\/h3>\n

          Th\u00f4ng tin t\u1eeb <\/span>b\u00e1o c\u00e1o c\u1ee7a Statista<\/span> t\u1edbi th\u00e1ng 7\/2023 cho th\u1ea5y c\u00f3 t\u1edbi 60% t\u1ed5ng giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u b\u1eaft ngu\u1ed3n t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u00ean c\u1ea1nh \u0111\u00f3, Google c\u0169ng \u0111\u00e1nh gi\u00e1 cao c\u00e1c trang web th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o trang web \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed c\u1ee7a Google, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <\/span>Pagespeed Insight<\/span> \u0111\u1ec3 ki\u1ec3m tra t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/span><\/p>\n

          B\u1ea1n ch\u1ec9 c\u1ea7n copy v\u00e0 d\u00e1n \u0111\u1ecba ch\u1ec9 web v\u00e0o h\u1ed9p tr\u1ed1ng v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o Ph\u00e2n t\u00edch. L\u00fac n\u00e0y, h\u1ec7 th\u1ed1ng s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 th\u00e2n thi\u1ec7n c\u1ee7a website b\u00e1n h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. D\u1ef1a v\u00e0o k\u1ebft qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m theo nh\u1eefng g\u1ee3i \u00fd \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 th\u00e2n thi\u1ec7n c\u1ee7a website.<\/span><\/p>\n

          \"S\u1eed<\/p>\n

          S\u1eed d\u1ee5ng Pagespeed Insight \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 th\u00e2n thi\u1ec7n c\u1ee7a website<\/p>\n<\/div>\n

          G\u1eedi sitemap t\u1edbi Google<\/b><\/h3>\n

          Sitemap l\u00e0 m\u1ed9t t\u1ec7p v\u0103n b\u1ea3n li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean website b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. Sitemap quan tr\u1ecdng v\u1edbi c\u00e1c web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00ec n\u00f3 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng t\u00ecm v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c t\u1eebng trang. \u0110i\u1ec1u n\u00e0y gi\u00fap trang c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (CMS) \u0111\u1ec1u t\u1ef1 \u0111\u1ed9ng t\u1ea1o s\u01a1 \u0111\u1ed3 trang web. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y sitemap c\u1ee7a website \u1edf m\u1ed9t trong hai URL sau:<\/span><\/p>\n

            \n
          • yoursite.com\/sitemap_index.xml<\/span><\/li>\n
          • yoursite.com\/sitemap.xml<\/span><\/li>\n<\/ul>\n

            L\u00fac n\u00e0y, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n truy c\u1eadp v\u00e0o Google Search Console, ch\u1ecdn v\u00e0o m\u1ee5c S\u01a1 \u0111\u1ed3 trang web trong tab L\u1eadp ch\u1ec9 m\u1ee5c, d\u00e1n \u0111\u01b0\u1eddng d\u1eabn sitemap v\u00e0 nh\u1ea5p \u201cG\u1eedi\u201d \u0111\u1ec3 ho\u00e0n t\u1ea5t.<\/span><\/p>\n

            C\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/b><\/h3>\n

            T\u1ed1c \u0111\u1ed9 t\u1ea3i trang ch\u1eadm \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn th\u1ee9 h\u1ea1ng SEO. Theo <\/span>Portent<\/span>, khi t\u1ea3i trang trong 1 gi\u00e2y, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh l\u00e0 g\u1ea7n 40%. N\u1ebfu th\u1eddi gian t\u1ea3i trang l\u00e0 2 gi\u00e2y, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e3 gi\u1ea3m xu\u1ed1ng c\u00f2n 34%. Sau 3 gi\u00e2y, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eaft \u0111\u1ea7u ch\u1eefng l\u1ea1i \u1edf m\u1ee9c 29% v\u00e0 \u0111\u1ea1t m\u1ee9c th\u1ea5p nh\u1ea5t sau th\u1eddi gian t\u1ea3i 6 gi\u00e2y..<\/span><\/p>\n

            \u0110\u1ec3 \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 trang, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 PageSpeed Insights. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd cung c\u1ea5p \u0111i\u1ec3m s\u1ed1 t\u1eeb 0 \u0111\u1ebfn 100. \u0110i\u1ec3m c\u00e0ng cao, trang web c\u1ee7a b\u1ea1n c\u00e0ng nhanh.<\/span><\/p>\n

            N\u1ebfu mu\u1ed1n c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c h\u01b0\u1edbng d\u1eabn d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

              \n
            • Gi\u1ea3m thi\u1ec3u m\u00e3 code<\/b>: X\u00f3a c\u00e1c kho\u1ea3ng tr\u1ed1ng v\u00e0 k\u00fd t\u1ef1 kh\u00f4ng c\u1ea7n thi\u1ebft trong c\u00e1c t\u1ec7p HTML, CSS v\u00e0 JavaScript. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c t\u1ec7p nh\u1ecf h\u01a1n v\u00e0 t\u1ea3i nhanh h\u01a1n.<\/span><\/li>\n
            • N\u00e9n \u1ea3nh<\/b>: H\u00ecnh \u1ea3nh l\u00e0 c\u00e1c t\u1ec7p l\u1edbn nh\u1ea5t tr\u00ean trang web v\u00e0 m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ea3i. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Shortpixel \u0111\u1ec3 gi\u1ea3m k\u00edch th\u01b0\u1edbc t\u1ec7p \u1ea3nh m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/li>\n
            • S\u1eed d\u1ee5ng m\u1ea1ng ph\u00e2n ph\u1ed1i n\u1ed9i dung (CDN)<\/b>: CDN l\u00e0 m\u1ea1ng l\u01b0\u1edbi c\u00e1c m\u00e1y ch\u1ee7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi l\u01b0u tr\u1eef c\u00e1c b\u1ea3n sao c\u1ee7a website. Khi kh\u00e1ch truy c\u1eadp y\u00eau c\u1ea7u m\u1ed9t trang t\u1eeb trang web c\u1ee7a b\u1ea1n, CDN s\u1ebd ph\u00e2n ph\u1ed1i trang \u0111\u00f3 t\u1eeb m\u00e1y ch\u1ee7 g\u1ea7n nh\u1ea5t, gi\u00fap gi\u1ea3m th\u1eddi gian t\u1ea3i xu\u1ed1ng c\u00e1c t\u1ec7p.<\/span><\/li>\n<\/ul>\n

              Kh\u1eafc ph\u1ee5c c\u00e1c s\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt SEO kh\u00e1c<\/b><\/h3>\n

              Ngo\u00e0i c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean, b\u1ea1n c\u0169ng c\u1ea7n ch\u00fa \u00fd v\u00e0 kh\u1eafc ph\u1ee5c m\u1ed9t s\u1ed1 s\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt SEO kh\u00e1c, bao g\u1ed3m:<\/span><\/p>\n

                \n
              • Tr\u00f9ng l\u1eb7p n\u1ed9i dung.\u00a0<\/span><\/li>\n
              • C\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 h\u1ecfng.<\/span><\/li>\n
              • H\u00ecnh \u1ea3nh l\u1ed7i.<\/span><\/li>\n
              • URL b\u1ecb l\u1ed7i 404.<\/span><\/li>\n
              • C\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 Core Web Vitals.<\/span><\/li>\n<\/ul>\n

                Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Search Console ho\u1eb7c Site Audit \u0111\u1ec3 t\u00ecm ra v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00e1ch s\u1eeda l\u1ed7i nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y c\u1ee7a website b\u00e1n h\u00e0ng.<\/span><\/p>\n

                T\u1ed1i \u01b0u SEO Onpage<\/b><\/h2>\n

                SEO Onpage l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean\u00a0website b\u00e1n h\u00e0ng nh\u1eb1m gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u v\u00e0 x\u1ebfp h\u1ea1ng cao h\u01a1n.<\/span><\/p>\n

                \"T\u1ed1i<\/p>\n

                T\u1ed1i \u01b0u c\u00e1c y\u1ebfu t\u1ed1 SEO Onpage<\/p>\n<\/div>\n

                \u0110\u1ed1i v\u1edbi c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 Onpage m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd:<\/span><\/p>\n

                  \n
                • Ti\u00eau \u0111\u1ec1 trang<\/b>: Ti\u00eau \u0111\u1ec1 trang n\u00ean bao g\u1ed3m t\u1eeb kh\u00f3a ch\u00ednh m\u00e0 b\u1ea1n mu\u1ed1n x\u1ebfp h\u1ea1ng.<\/span><\/li>\n
                • M\u00f4 t\u1ea3 meta<\/b>: M\u00f4 t\u1ea3 meta (\u0111o\u1ea1n v\u0103n b\u1ea3n ng\u1eafn m\u00f4 t\u1ea3 n\u1ed9i dung c\u1ee7a trang) c\u0169ng n\u00ean ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh.<\/span><\/li>\n
                • N\u1ed9i dung trang<\/b>: N\u1ed9i dung trang c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng, ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh, t\u1eeb kh\u00f3a ph\u1ee5 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/span><\/li>\n
                • T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh<\/b>: H\u00ecnh \u1ea3nh tr\u00ean trang web c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO Onpage c\u1ee7a b\u1ea1n. T\u00ean t\u1ec7p h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n n\u00ean bao g\u1ed3m t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 b\u1ea1n n\u00ean th\u00eam th\u1ebb alt cho t\u1ea5t c\u1ea3 h\u00ecnh \u1ea3nh.<\/span><\/li>\n
                • T\u1ed1i \u01b0u h\u00f3a URL<\/b>: URL n\u00ean bao g\u1ed3m t\u1eeb kh\u00f3a ch\u00ednh.<\/span><\/li>\n
                • Internal links<\/b>: Internal links l\u00e0 c\u00e1c li\u00ean k\u1ebft t\u1eeb m\u1ed9t trang A \u0111\u1ebfn m\u1ed9t trang B tr\u00ean c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n. Ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng gi\u1eefa c\u00e1c trang web v\u00e0 \u0111\u1ec3 li\u00ean k\u1ebft n\u1ed9i dung c\u00f3 li\u00ean quan. Internal links gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 v\u1ec1 c\u1ea5u tr\u00fac trang web v\u00e0 d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc t\u00ecm hi\u1ec3u th\u00eam c\u00e1c n\u1ed9i dung kh\u00e1c li\u00ean quan.\u00a0<\/span><\/li>\n<\/ul>\n

                  M\u1edf r\u1ed9ng ti\u1ebfp th\u1ecb qua n\u1ed9i dung<\/b><\/h2>\n

                  V\u1edbi website b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n \u0111i\u1ec3m SEO theo nhi\u1ec1u c\u00e1ch:<\/span><\/p>\n

                    \n
                  • T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/b>: Khi t\u1ea1o n\u1ed9i dung kh\u00e1ch h\u00e0ng quan t\u00e2m, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/span><\/li>\n
                  • X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b>: Khi li\u00ean t\u1ee5c xu\u1ea5t b\u1ea3n n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady.<\/span><\/li>\n
                  • Cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b>: N\u1ed9i dung h\u1eefu \u00edch c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch mua h\u00e0ng.<\/span><\/li>\n<\/ul>\n

                    X\u00e2y d\u1ef1ng backlinks<\/b><\/h2>\n

                    X\u00e2y d\u1ef1ng backlinks mang l\u1ea1i v\u00f4 s\u1ed1 l\u1ee3i \u00edch cho c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u1ee5 th\u1ec3:<\/span><\/p>\n

                      \n
                    • X\u1ebfp h\u1ea1ng cao h\u01a1n<\/b>: M\u1ed9t <\/span>nghi\u00ean c\u1ee9u c\u1ee7a Moz<\/span> cho th\u1ea5y c\u00f3 t\u1edbi 99.2% website \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong trang k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean c\u00f3 \u00edt nh\u1ea5t 1 backlink tr\u1ecf t\u1edbi trang c\u1ee7a h\u1ecd. Backlinks \u0111\u00f3ng vai tr\u00f2 nh\u01b0 \u201cphi\u1ebfu t\u00edn nhi\u1ec7m\u201d t\u1eeb c\u00e1c trang web kh\u00e1c v\u00e0 b\u00e1o hi\u1ec7u cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google r\u1eb1ng trang web c\u1ee7a b\u1ea1n c\u00f3 \u0111\u00e1ng tin c\u1eady. \u0110i\u1ec1u n\u00e0y c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean.\u00a0<\/span><\/li>\n
                    • C\u1ea3i thi\u1ec7n danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/b>: C\u00e1c backlinks ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u00e1c ngu\u1ed3n uy t\u00edn \u0111\u00f3ng vai tr\u00f2 t\u1ea1o d\u1ef1ng s\u1ef1 tin c\u1eady \u1edf kh\u00e1ch h\u00e0ng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/li>\n
                    • T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/b>: Backlinks ch\u1ea5t l\u01b0\u1ee3ng mang l\u1ea1i l\u1ee3i \u00edch SEO l\u00e2u d\u00e0i. Sau khi \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, backlinks v\u1eabn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng v\u00e0 quy\u1ec1n h\u1ea1n c\u1ee7a trang web theo th\u1eddi gian.<\/span><\/li>\n<\/ul>\n
                      \"X\u00e2y<\/p>\n

                      X\u00e2y d\u1ef1ng backlinks gi\u00fap website chu\u1ea9n SEO<\/p>\n<\/div>\n

                      \u0110\u1ec3 s\u1eed d\u1ee5ng backlink hi\u1ec7u qu\u1ea3, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n