{"id":70094,"date":"2024-01-29T17:36:46","date_gmt":"2024-01-29T10:36:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/retail-therapy-xu-huong-mua-sam-giai-toa-cang-thang.html"},"modified":"2024-01-29T17:36:46","modified_gmt":"2024-01-29T10:36:46","slug":"retail-therapy-xu-huong-mua-sam-giai-toa-cang-thang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/retail-therapy-xu-huong-mua-sam-giai-toa-cang-thang.html","title":{"rendered":"Retail Therapy: Xu h\u01b0\u01a1\u0301ng mua s\u0103\u0301m gia\u0309i to\u0309a c\u0103ng th\u0103\u0309ng"},"content":{"rendered":"
\n

Khi \u00e1p l\u1ef1c t\u1eeb cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y t\u0103ng cao, retail therapy (mua s\u1eafm \u0111\u1ec3 gi\u1ea3i to\u1ea3 stress) \u0111a\u0303 tr\u1edf th\u00e0nh xu h\u01b0\u01a1\u0301ng va\u0300 la\u0300 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u0103\u0323c bi\u00ea\u0323t la\u0300 th\u00ea\u0301 h\u00ea\u0323 tre\u0309. Ti\u0300m hi\u00ea\u0309u th\u00eam v\u00ea\u0300 retail therapy, nh\u01b0\u0303ng a\u0309nh h\u01b0\u01a1\u0309ng ti\u0301ch c\u01b0\u0323c, ti\u00eau c\u01b0\u0323c va\u0300 ca\u0301ch doanh nghi\u00ea\u0323p co\u0301 th\u00ea\u0309 t\u00e2\u0323n du\u0323ng xu h\u01b0\u01a1\u0301ng na\u0300y \u0111\u00ea\u0309 thu hu\u0301t kha\u0301ch ha\u0300ng, thu\u0301c \u0111\u00e2\u0309y doanh thu.<\/span><\/p>\n

Retail therapy la\u0300 gi\u0300?<\/b><\/h2>\n

Retail therapy (Li\u00ea\u0323u pha\u0301p ba\u0301n le\u0309) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 vi\u1ec7c mua s\u1eafm nh\u1eb1m gi\u1ea3m a\u0301p l\u01b0\u0323c, c\u0103ng th\u1eb3ng, mang l\u1ea1i c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac v\u00e0 th\u01b0 gi\u00e3n.\u00a0<\/span><\/p>\n

Theo nhi\u00ea\u0300u nghi\u00ean c\u01b0\u0301u, vi\u1ec7c mua s\u1eafm c\u00f3 th\u1ec3 k\u00edch th\u00edch s\u1ea3n xu\u1ea5t dopamine \u2013 m\u1ed9t lo\u1ea1i h\u00f3a ch\u1ea5t v\u1eeba l\u00e0 ho\u00f3c m\u00f4n, v\u1eeba l\u00e0 ch\u1ea5t d\u1eabn truy\u1ec1n th\u1ea7n kinh trong n\u00e3o li\u00ean quan \u0111\u1ebfn c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 h\u1ea1nh ph\u00fac t\u1ea1m th\u1eddi. Tuy nhi\u00ean, kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng mua s\u1eafm nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u00e2m l\u00fd hay c\u0103ng th\u1eb3ng, v\u00ec n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p t\u1ea1m th\u1eddi v\u00e0 kh\u00f4ng gi\u1ea3i quy\u1ebft c\u0103ng th\u1eb3ng g\u1ed1c r\u1ec5.<\/span><\/p>\n

\"Retail<\/p>\n

Retail therapy la\u0300 gi\u0300?<\/p>\n<\/div>\n

C\u00e1c \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c c\u1ee7a retail therapy<\/b><\/h2>\n

M\u00f4\u0323t s\u00f4\u0301 l\u01a1\u0323i i\u0301ch cu\u0309a retail therapy ta\u0301c \u0111\u00f4\u0323ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi con ng\u01b0\u1eddi, bao g\u1ed3m:<\/span><\/p>\n

C\u1ea3i thi\u1ec7n t\u00e2m tr\u1ea1ng: <\/b>Vi\u1ec7c mua s\u1eafm c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c h\u1ee9ng kh\u1edfi, vui v\u1ebb, thoa\u0309i ma\u0301i v\u00e0 h\u1ea1nh ph\u00fac ng\u1eafn h\u1ea1n. S\u1edf h\u1eefu m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng ni\u1ec1m vui v\u00e0 s\u1ef1 h\u00e0o h\u1ee9ng. Theo m\u1ed9t b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a n\u1ec1n t\u1ea3ng <\/span>Klaviyo<\/span> cho th\u1ea5y h\u01a1n 60% ng\u01b0\u1eddi d\u00e2n s\u1eed d\u1ee5ng a\u0309nh h\u01b0\u01a1\u0309ng cu\u0309a retail therapy \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00e2m tr\u1ea1ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

T\u1ef1 th\u01b0\u1edfng b\u1ea3n th\u00e2n:<\/b>\u00a0Li\u00ea\u0323u<\/span> pha\u0301p ba\u0301n le\u0309<\/span><\/strong>\u00a0c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u1ef1 th\u01b0\u1edfng cho b\u1ea3n th\u00e2n sau nh\u1eefng c\u1ed1 g\u1eafng v\u00e0 l\u00e0m vi\u1ec7c v\u1ea5t v\u1ea3. 18,9% ng\u01b0\u1eddi M\u1ef9 tham gia\u00a0li\u00ea\u0323u pha\u0301p ba\u0301n le\u0309 \u0111\u1ec3 n\u00e2ng cao tinh th\u00e2\u0300n sau m\u1ed9t ng\u00e0y l\u00e0m vi\u1ec7c t\u1ed3i t\u1ec7 (<\/span>Stylecaster<\/span>). Vi\u1ec7c mua s\u1eafm \u0111\u00f4i khi c\u0169ng gi\u00fap c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh b\u1ea3n th\u00e2n va\u0300 t\u0103ng c\u01b0\u1eddng s\u01b0\u0323 t\u1ef1 tin.<\/span><\/p>\n

\"Nh\u01b0\u0303ng<\/p>\n

Nh\u01b0\u0303ng a\u0309nh h\u01b0\u01a1\u0309ng ti\u0301ch c\u01b0\u0323c cu\u0309a retail therapy v\u01a1\u0301i con ng\u01b0\u01a1\u0300i<\/p>\n<\/div>\n

T\u1ea1o c\u1ea3m gi\u00e1c ki\u1ec3m so\u00e1t: <\/b>Ng\u01b0\u1eddi mua s\u1eafm c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y h\u1ecd c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh v\u00e0 ki\u1ec3m so\u00e1t trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd mu\u1ed1n mua. M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a <\/span>T\u1ea1p ch\u00ed T\u00e2m l\u00fd Ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u0103m 2014<\/span> cho bi\u00ea\u0301t vi\u1ec7c chi ti\u00eau ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 khi\u1ebfn con ng\u01b0\u1eddi h\u1ea1nh ph\u00fac h\u01a1n m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt n\u1ed7i bu\u1ed3n. B\u00e1o c\u00e1o na\u0300y cho bi\u1ebft n\u1ed7i bu\u1ed3n th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c m\u1ea5t ki\u1ec3m so\u00e1t. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1eb1ng c\u00e1ch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, con ng\u01b0\u1eddi c\u00f3 c\u1ea3m gi\u00e1c l\u1ea5y l\u1ea1i quy\u1ec1n ki\u1ec3m so\u00e1t cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c t\u1ef1 tin t\u1ea1m th\u1eddi.\u00a0<\/span><\/p>\n

G\u00e2y k\u00edch th\u00edch cho tinh th\u1ea7n: <\/b>Mua s\u1eafm c\u00f3 th\u1ec3 k\u00edch th\u00edch tinh th\u1ea7n v\u00e0 t\u1ea1o ra c\u1ea3m gi\u00e1c m\u1edbi m\u1ebb. Vi\u1ec7c kh\u00e1m ph\u00e1 v\u00e0 ch\u1ecdn l\u1ef1a c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi c\u00f3 th\u1ec3 mang l\u1ea1i s\u1ef1 th\u00edch th\u00fa v\u00e0 s\u1ef1 h\u1ee9ng kh\u1edfi. Theo <\/span>Stylecaster<\/span>, khi mua s\u0103\u0301m gia\u0309i to\u0309a c\u0103ng th\u0103\u0309ng chi\u0309 v\u01a1\u0301i m\u00f4\u0323t giao di\u0323ch mua s\u0103\u0301m tha\u0300nh c\u00f4ng khi\u1ebfn 80,7% ng\u01b0\u1eddi M\u1ef9 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i.<\/span><\/p>\n

T\u1ea1o c\u01a1 h\u1ed9i cho vi\u1ec7c t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i: <\/b>\u0110\u00f4i khi, vi\u1ec7c mua s\u1eafm c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c ng\u01b0\u1eddi th\u00e2n. Vi\u1ec7c chia s\u1ebb v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 s\u1edf th\u00edch mua s\u1eafm c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i t\u00edch c\u1ef1c.\u00a0<\/span><\/p>\n

Nh\u1eefng nguy c\u01a1 v\u00e0 h\u1eadu qu\u1ea3 c\u1ee7a retail therapy<\/b><\/h2>\n

Vi\u1ec7c s\u1eed d\u1ee5ng retail therapy kh\u00f4ng ki\u1ec3m so\u00e1t c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng nguy c\u01a1 v\u00e0 h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c sau:<\/span><\/p>\n

C\u0103ng th\u1eb3ng t\u00e0i ch\u00ednh:<\/b> Mua s\u1eafm kh\u00f4ng ki\u1ec3m so\u00e1t c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn chi ti\u00eau qu\u00e1 m\u1ee9c, l\u00e0m suy gi\u1ea3m ngu\u1ed3n t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n. N\u1ebfu kh\u00f4ng qu\u1ea3n l\u00fd t\u1ed1t, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y ra n\u1ee3 n\u1ea7n, v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn \u00e1p l\u1ef1c t\u00e0i ch\u00ednh.<\/span><\/p>\n

G\u00e2y nghi\u1ec7n: <\/b>Vi\u1ec7c d\u1ef1a v\u00e0o mua s\u1eafm \u0111\u1ec3 gi\u1ea3i t\u1ecfa stress c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t th\u00f3i quen g\u00e2y nghi\u1ec7n. Ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c mua s\u1eafm \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac t\u1ea1m th\u1eddi, g\u00e2y ra m\u1ed9t chu k\u1ef3 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 c\u1ea7n ng\u00e0y c\u00e0ng nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng.<\/span><\/p>\n

\"A\u0309nh<\/p>\n

A\u0309nh h\u01b0\u01a1\u0309ng cu\u0309a retail therapy khi s\u01b0\u0309 du\u0323ng qua\u0301 m\u01b0\u0301c<\/p>\n<\/div>\n

V\u1ea5n \u0111\u1ec1 t\u00e2m l\u00fd: <\/b>N\u1ebfu vi\u1ec7c mua s\u1eafm tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd c\u1ea3m x\u00fac, n\u00f3 c\u00f3 th\u1ec3 \u1ea9n ch\u1ee9a c\u00e1c v\u1ea5n \u0111\u1ec1 t\u00e2m l\u00fd s\u00e2u h\u01a1n nh\u01b0 lo l\u1eafng, tr\u1ea7m c\u1ea3m\u2026 Ngoa\u0300i ra, sau khi mua s\u1eafm, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 tr\u1ea3i qua c\u1ea3m gi\u00e1c h\u1ed1i h\u1eadn khi nh\u1eadn ra h\u1ecd \u0111\u00e3 chi ti\u00eau qu\u00e1 m\u1ee9c ho\u1eb7c mua nh\u1eefng \u0111\u1ed3 v\u1eadt kh\u00f4ng c\u1ea7n thi\u1ebft.<\/span><\/p>\n

M\u1ea5t ki\u1ec3m so\u00e1t v\u00e0 t\u1ef1 \u0111i\u1ec1u khi\u1ec3n:<\/b> Vi\u1ec7c mua s\u1eafm kh\u00f4ng ki\u1ec3m so\u00e1t c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t ki\u1ec3m so\u00e1t v\u1ec1 quy\u1ebft \u0111\u1ecbnh, khi\u1ebfn b\u1ea1n d\u1ea7n m\u1ea5t kh\u1ea3 n\u0103ng t\u1ef1 \u0111i\u1ec1u khi\u1ec3n trong vi\u1ec7c qu\u1ea3n l\u00fd chi ti\u00eau c\u00e1 nh\u00e2n.<\/span><\/p>\n

Doanh nghi\u00ea\u0323p co\u0301 th\u00ea\u0309 khai tha\u0301c retail therapy nh\u01b0 th\u00ea\u0301 na\u0300o?<\/b><\/h2>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c retail therapy th\u00f4ng qua nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u01b0:<\/span><\/p>\n

T\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c:<\/b> X\u00e2y d\u1ef1ng kh\u00f4ng gian mua s\u1eafm tho\u1ea3i m\u00e1i v\u00e0 th\u00e2n thi\u1ec7n, t\u1ea1o tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng. C\u00e1c ph\u00f2ng th\u1eed \u0111\u1ed3, kh\u00f4ng gian tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 ph\u1ee5 tr\u1ee3 nh\u01b0 spa, cafe, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t,\u2026 c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c h\u01a1n.<\/span><\/p>\n

T\u00edch h\u1ee3p c\u1ea3m x\u00fac v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing:<\/b> S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing nh\u1eb1m t\u1ea1o k\u00edch th\u00edch c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n (storytelling), video, h\u00ecnh \u1ea3nh \u0111\u1ec3 k\u1ec3 v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 k\u00edch th\u00edch c\u1ea3m x\u00fac v\u00e0 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"Doanh<\/p>\n

Doanh nghi\u00ea\u0323p co\u0301 th\u00ea\u0309 khai tha\u0301c l\u01a1\u0323i i\u0301ch cu\u0309a retail therapy \u0111\u00ea\u0309 gia t\u0103ng doanh s\u00f4\u0301<\/p>\n<\/div>\n

Cung c\u1ea5p gi\u1ea3i ph\u00e1p cho nhu c\u1ea7u c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b>Hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n, t\u00e2m l\u00fd m\u00e0 h\u1ecd \u0111ang tr\u1ea3i qua. Co\u0301 th\u00ea\u0309 ta\u0323o ca\u0301c n\u00f4\u0323i dung ch\u00fa tr\u1ecdng v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i t\u00edch c\u1ef1c sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. M\u00f4 t\u1ea3 c\u00e1ch s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1ef1 tin v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u00e1 nh\u00e2n.<\/span><\/p>\n

T\u00edch h\u1ee3p c\u1ea3m x\u00fac v\u00e0o tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn:<\/b> N\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung c\u1ea3m x\u00fac h\u1ea5p d\u1eabn, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u00f4i tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

Retail therapy kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c mua s\u1eafm, m\u00e0 n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, \u0111em l\u1ea1i s\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 gi\u1ea3i t\u1ecfa t\u00e2m tr\u00ed khi \u00e1p l\u1ef1c cu\u1ed9c s\u1ed1ng ng\u00e0y c\u00e0ng gia t\u0103ng. Vi\u1ec7c hi\u1ec3u r\u00f5\u00a0li\u00ea\u0323u pha\u0301p ba\u0301n le\u0309 giu\u0301p doanh nghi\u1ec7p t\u00e2\u0323n du\u0323ng tho\u0301i quen mua s\u0103\u0301m na\u0300y \u0111\u00ea\u0309 xay d\u01b0\u0323ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o c\u1ea3m x\u00fac, li\u00ean k\u00ea\u0301t s\u00e2u h\u01a1n v\u01a1\u0301i kha\u0301ch ha\u0300ng va\u0300 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

Xem\u00a0 th\u00eam:<\/em><\/strong><\/p>\n

N\u1eafm b\u1eaft th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z \u2013 kha\u0301ch ha\u0300ng chu\u0309 l\u01b0\u0323c trong t\u01b0\u01a1ng lai g\u00e2\u0300n<\/em><\/strong><\/p>\n

Li\u00ea\u0323u pha\u0301p ba\u0301n le\u0309: Ca\u0309m xu\u0301c khi\u00ea\u0301n kha\u0301ch ha\u0300ng chi ti\u00eau nhi\u00ea\u0300u h\u01a1n<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Khi \u00e1p l\u1ef1c t\u1eeb cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y t\u0103ng cao, retail therapy (mua s\u1eafm \u0111\u1ec3 gi\u1ea3i to\u1ea3 stress) \u0111a\u0303 tr\u1edf th\u00e0nh xu h\u01b0\u01a1\u0301ng va\u0300 la\u0300 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u0103\u0323c bi\u00ea\u0323t la\u0300 th\u00ea\u0301 h\u00ea\u0323 tre\u0309. Ti\u0300m hi\u00ea\u0309u th\u00eam v\u00ea\u0300 retail therapy, nh\u01b0\u0303ng a\u0309nh h\u01b0\u01a1\u0309ng ti\u0301ch c\u01b0\u0323c, ti\u00eau c\u01b0\u0323c va\u0300 ca\u0301ch doanh nghi\u00ea\u0323p co\u0301 th\u00ea\u0309 t\u00e2\u0323n du\u0323ng xu h\u01b0\u01a1\u0301ng na\u0300y \u0111\u00ea\u0309 thu hu\u0301t kha\u0301ch ha\u0300ng, thu\u0301c \u0111\u00e2\u0309y doanh thu.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70094"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70094"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70094\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}