{"id":70099,"date":"2024-01-29T17:37:54","date_gmt":"2024-01-29T10:37:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-d2c-xu-huong-kinh-doanh-phat-trien-manh-me-trong-tuong-lai.html"},"modified":"2024-01-29T17:37:54","modified_gmt":"2024-01-29T10:37:54","slug":"mo-hinh-d2c-xu-huong-kinh-doanh-phat-trien-manh-me-trong-tuong-lai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-d2c-xu-huong-kinh-doanh-phat-trien-manh-me-trong-tuong-lai.html","title":{"rendered":"M\u00f4 hi\u0300nh D2C \u2013 Xu h\u01b0\u01a1\u0301ng kinh doanh pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 trong t\u01b0\u01a1ng lai"},"content":{"rendered":"
\n

M\u00f4 h\u00ecnh D2C (Direct-to-Consumer) \u0111\u00e3 m\u1edf ra m\u1ed9t c\u00e1nh c\u1eeda m\u1edbi cho vi\u1ec7c k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng mua s\u1eafm, m\u00e0 c\u00f2n c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng \u0111\u00ea\u0301n c\u1ea3 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Kh\u00e1m ph\u00e1 chi ti\u1ebft v\u1ec1 m\u00f4 h\u00ecnh D2C: xu h\u01b0\u01a1\u0301ng pha\u0301t tri\u00ea\u0309n, nh\u1eefng \u01b0u \u0111i\u1ec3m m\u00e0 n\u00f3 mang l\u1ea1i, c\u00e1ch th\u1ee9c tri\u1ec3n khai hi\u1ec7u qu\u1ea3 ngay trong ba\u0300i vi\u00ea\u0301t na\u0300y.<\/span><\/p>\n

M\u00f4 hi\u0300nh D2C l\u00e0 g\u00ec?<\/b><\/h2>\n

M\u00f4 hi\u0300nh D2C l\u00e0 m\u00f4 h\u00ecnh kinh doanh trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u1eddng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u01b0\u0323c ti\u00ea\u0301p m\u00e0 kh\u00f4ng th\u00f4ng qua c\u00e1c b\u00ean trung gian nh\u01b0 nh\u00e0 ph\u00e2n ph\u00f4\u0301i hay nha\u0300 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

Trong ph\u01b0\u01a1ng th\u01b0\u0301c D2C, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sa\u0309n xu\u00e2\u0301t t\u01b0\u01a1ng t\u00e1c va\u0300 ba\u0301n ha\u0300ng tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, gi\u00fap h\u1ecd ki\u1ec3m so\u00e1t hoa\u0300n toa\u0300n ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng kinh doanh t\u01b0\u0300 s\u1ea3n xu\u1ea5t, marketing, ba\u0301n ha\u0300ng, ch\u0103m so\u0301c kha\u0301ch ha\u0300ng. Do \u0111o\u0301, D2C giu\u0301p gi\u1ea3m ca\u0301c chi ph\u00ed trung gian \u0111\u00ea\u0309 cung c\u00e2\u0301p sa\u0309n ph\u00e2\u0309m v\u01a1\u0301i gia\u0301 ca\u0323nh tranh h\u01a1n.\u00a0<\/span><\/p>\n

Xem th\u00eam:\u00a0D2C va\u0300 7 xu h\u01b0\u01a1\u0301ng th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 kha\u0301c n\u0103m 2024<\/strong><\/em><\/p>\n

\"M\u00f4<\/p>\n

M\u00f4 h\u00ecnh D2C la\u0300 gi\u0300?<\/p>\n<\/div>\n

Th\u01b0\u0323c tra\u0323ng s\u01b0\u0323 pha\u0301t tri\u00ea\u0309n xu h\u01b0\u01a1\u0301ng D2C<\/b><\/h2>\n

D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 m\u00f4\u0323t s\u00f4\u0301 ba\u0301o ca\u0301o th\u00f4\u0301ng k\u00ea ch\u01b0\u0301ng minh s\u01b0\u0323 pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 cu\u0309a m\u00f4 hi\u0300nh D2C:<\/span><\/p>\n

    \n
  • Theo <\/span>Statista<\/span>, m\u00f4 hi\u0300nh D2C l\u00e0 xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn, \u0111\u00e3 t\u0103ng tr\u01b0\u01a1\u0309ng 45,5% v\u00e0o n\u0103m 2020, \u0111\u1ea1t doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ecb gi\u00e1 111,54 t\u1ef7 USD.<\/span><\/li>\n
  • M\u00f4 h\u00ecnh D2C t\u0103ng tr\u01b0\u1edfng 34% v\u00e0 chi\u1ebfm 13% th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean to\u00e0n th\u1ebf gi\u1edbi (<\/span>2017<\/span>).<\/span><\/li>\n
  • Th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 \u0111\u00e3 gi\u00fap m\u00f4 h\u00ecnh D2C pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 h\u01a1n. D\u1ef1 b\u00e1o quy m\u00f4 D2C to\u00e0n c\u1ea7u s\u1ebd t\u0103ng tr\u01b0\u1edfng <\/span>g\u1ea5p \u0111\u00f4i v\u00e0o n\u0103m 2024<\/span> (n\u0103m 2021 la\u0300 128 t\u1ef7 USD).<\/span><\/li>\n
  • Theo <\/span>th\u00f4\u0301ng k\u00ea cu\u0309a Shopify<\/span>, h\u01a1n 40% kh\u00e1ch h\u00e0ng mong mu\u1ed1n mua nh\u1eefng s\u1ea3n ph\u1ea9m doanh nghi\u00ea\u0323p D2C trong nh\u1eefng n\u0103m t\u1edbi v\u00e0 81% kha\u0301ch ha\u0300ng ch\u1eafc ch\u1eafn s\u1ebd mua th\u00eam nhi\u1ec1u l\u1ea7n n\u1eefa trong 5 n\u0103m ti\u1ebfp theo.\u00a0<\/span><\/li>\n<\/ul>\n

    \u01a0\u0309 Vi\u00ea\u0323t Nam, m\u00f4 hi\u0300nh D2C cu\u0303ng pha\u0301t tri\u00ea\u0309nma\u0323nh trong nh\u01b0\u0303ng n\u0103m g\u00e2\u0300n \u0111\u00e2y. K\u00ea\u0309 t\u01b0\u0300 th\u01a1\u0300i \u0111i\u00ea\u0309m di\u0323ch Covid hoa\u0300nh ha\u0300nh, do pha\u0309i ca\u0301ch ly n\u00ean ca\u0301c h\u00ea\u0323 th\u00f4\u0301ng cung \u01b0\u0301ng va\u0300 ph\u00e2n ph\u00f4\u0301i pha\u0309i bi\u0323 \u0111\u01b0\u0301t ga\u0303y va\u0300 pha\u0309i ta\u0323m d\u01b0\u0300ng hoa\u0323t \u0111\u00f4\u0323ng. \u0110\u00ea\u0309 duy tri\u0300 kinh doanh, bu\u00f4\u0323c accs doanh nghi\u00ea\u0323p pha\u0309i ti\u0300m ca\u0301ch ba\u0301n sa\u0309n ph\u00e2\u0309m cho ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng. \u0110\u00f4\u0300ng th\u01a1\u0300i, \u0111\u00e2y cu\u0303ng la\u0300 th\u01a1\u0300i ky\u0300 nhu c\u00e2\u0300u mua s\u0103\u0301m online va\u0300 s\u01b0\u0309 du\u0323ng ma\u0323ng xa\u0303 h\u00f4\u0323i t\u0103ng vo\u0323t. T\u00e2\u0301t ca\u0309 nh\u01b0\u0303ng \u0111i\u00ea\u0300u ki\u00ea\u0323n tr\u00ean la\u0300 y\u00ea\u0301u t\u00f4 thu\u0301c \u0111\u00e2\u0309y s\u01b0\u0323 pha\u0301t tri\u00ea\u0309n cu\u0309a m\u00f4 hi\u0300nh D2C ta\u0323i Vi\u00ea\u0323t Nam.<\/span><\/p>\n

    M\u00f4\u0323t s\u00f4\u0301 vi\u0301 du\u0323 \u0111i\u00ea\u0309n hi\u0300nh:\u00a0<\/b><\/p>\n

    Trong qu\u00fd \u0111\u1ea7u ti\u00ean c\u1ee7a n\u0103m 2022, khi h\u1ee3p t\u00e1c v\u1edbi <\/span>ACCESS D2C <\/span>(doanh nghi\u00ea\u0323p cung c\u00e2\u0301p va\u0300 x\u00e2y d\u01b0\u0323ng m\u00f4 hi\u0300nh D2C c\u1ee7a ACCESSTRADE), th\u01b0\u01a1ng hi\u1ec7u Dr.Papie \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng doanh thu l\u00ean \u0111\u1ebfn 268%. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng \u0111\u1ea1t 88%, l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng l\u00ean 280%.\u00a0<\/span><\/p>\n

    Sau khi chuy\u00ea\u0309n \u0111\u00f4\u0309i sang ba\u0301n ha\u0300ng D2C, nh\u00e3n h\u00e0ng Ova Vi\u1ec7t Nam, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n cu\u0303ng ghi nh\u00e2\u0323n t\u0103ng tr\u01b0\u01a1\u0309ng \u0111a\u0301ng k\u00ea\u0309, trung bi\u0300nh 400 \u0111\u01a1n h\u00e0ng\/nga\u0300y, \u0111\u1ea1t \u0111\u1ec9nh \u0111i\u1ec3m 600 \u0111\u01a1n h\u00e0ng\/ng\u00e0y trong th\u00e1ng 4\/2022. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng l\u00ean \u0111\u00ea\u0301n 81% v\u00e0 doanh thu t\u0103ng tr\u01b0\u1edfng l\u00ean \u0111\u1ebfn 232%.<\/span><\/p>\n

    \u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh D2C<\/b><\/h2>\n

    M\u00f4 h\u00ecnh kinh doanh D2C mang l\u1ea1i m\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd, bao g\u1ed3m:<\/span><\/p>\n

    Ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: <\/b>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, tr\u1ea3i nghi\u1ec7m mua s\u1eafm, v\u00e0 h\u00ecnh \u1ea3nh, t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, th\u00e2n thi\u1ec7n v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0 Vi\u0301 du\u0323: Nike th\u00f4ng b\u00e1o r\u1eb1ng doanh thu t\u1eeb m\u00f4 h\u00ecnh D2C \u0111\u00e3 t\u0103ng \u0111\u1ebfn 142% t\u1eeb n\u0103m 2015 \u0111\u1ebfn 2020. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00f4ng ty \u0111\u00e3 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c b\u00ean trung gian th\u1ee9 ba v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u00f9ng vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Chi ti\u1ebft h\u01a1n, tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a m\u00ecnh, Nike \u0111\u00e3 tri\u1ec3n khai t\u00ednh n\u0103ng c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m mang t\u00ean \u201cNike By You\u201d, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd<\/span><\/p>\n

    T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng: <\/b>H\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn truy c\u1eadp trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (thay v\u00ec trang web c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb) v\u00ec h\u1ecd cung c\u1ea5p th\u00f4ng tin v\u00e0 h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n h\u01a1n (<\/span>Invespcro<\/span>).<\/span><\/p>\n

    Gi\u1ea3m chi ph\u00ed trung gian: <\/b>Chi\u1ebfn l\u01b0\u1ee3c D2C cho ph\u00e9p doanh nghi\u1ec7p lo\u1ea1i b\u1ecf c\u00e1c b\u00ean trung gian, gi\u00fap gi\u1ea3m \u0111i chi ph\u00ed li\u00ean quan kho\u1ea3ng <\/span>15%<\/span> t\u1eeb c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 t\u1edbi 40% t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 c\u1ea1nh tranh h\u01a1n.\u00a0<\/span><\/p>\n

    Linh ho\u1ea1t trong vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ed5i m\u1edbi:<\/b> D2C cho ph\u00e9p doanh nghi\u1ec7p nhanh ch\u00f3ng th\u1eed nghi\u1ec7m v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n ph\u1ea9m m\u1edbi m\u1ed9t c\u00e1ch linh ho\u1ea1t h\u01a1n.\u00a0<\/span><\/p>\n

    T\u0103ng t\u00ednh c\u00e1 nh\u00e2n h\u00f3a: <\/b>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 s\u1ea3n ph\u1ea9m theo t\u1eebng ph\u00e2n khu\u0301c kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u00e0 t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \"Nh\u01b0\u0303ng<\/p>\n

    Nh\u01b0\u0303ng \u01b0u \u0111i\u00ea\u0309m cu\u0309a m\u00f4 h\u00ecnh D2C \u0111\u00f4\u0301i v\u01a1\u0301i doanh nghi\u00ea\u0323p<\/p>\n<\/div>\n

    A\u0309nh h\u01b0\u01a1\u0309ng cu\u0309a m\u00f4 hi\u0300nh D2C \u0111\u00f4\u0301i v\u01a1\u0301i th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 no\u0301i chung<\/b><\/h2>\n

    M\u00f4 h\u00ecnh kinh doanh D2C \u0111\u00e3 ta\u0301c \u0111\u00f4\u0323ng ma\u0323nh me\u0303 \u0111\u1ed1i v\u1edbi ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/span><\/p>\n

    Thay \u0111\u00f4\u0309i ha\u0300nh vi mua s\u0103\u0301m cu\u0309a kha\u0301ch ha\u0300ng: <\/b>Thay vi\u0300 mua ha\u0300ng \u01a1\u0309 ca\u0301c nha\u0300 ba\u0301n le\u0309 nh\u01b0 tr\u01b0\u01a1\u0301c \u0111\u00e2y, ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng \u0111ang co\u0301 xu h\u01b0\u01a1\u0301ng mua ha\u0300ng t\u01b0\u0300 chi\u0301nh nha\u0300 sa\u0309n xu\u00e2\u0301t nhi\u00ea\u0300u h\u01a1n. <\/span>57% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t<\/span> cho bi\u1ebft ho\u0323 th\u01b0\u1eddng xuy\u00ean \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00ec tin r\u1eb1ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n (36%) v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n (23%).<\/span><\/p>\n

    T\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: <\/b>M\u00f4 h\u00ecnh D2C \u0111\u00e3 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 gia t\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch c\u00e1c doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp k\u1ebft n\u1ed1i v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

    T\u0103ng s\u1ee9c c\u1ea1nh tranh cho c\u00e1c nh\u00e3n h\u00e0ng truy\u1ec1n th\u1ed1ng: <\/b>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng \u0111ang ph\u1ea3i th\u00edch nghi \u0111\u1ec3 kh\u00f4ng b\u1ecb l\u1ea1c h\u1eadu, t\u0103ng c\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn h\u00f3a kinh doanh c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c D2C \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp h\u01a1n.<\/span><\/p>\n

    La\u0300m \u0111\u01b0\u0301t ga\u0303y h\u00ea\u0323 th\u00f4\u0301ng ph\u00e2n ph\u00f4\u0301i va\u0300 ba\u0301n le\u0309: <\/b>M\u00f4 h\u00ecnh D2C t\u1ea1o ra s\u1ef1 bi\u1ebfn \u0111\u1ed5i l\u1edbn trong th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309. <\/span>40% nh\u00e0 s\u1ea3n xu\u1ea5t \u1edf M\u1ef9<\/span> \u0111\u00e3 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng va\u0300 <\/span>55% ng\u01b0\u1eddi ti\u00eau d\u00f9ng <\/span>th\u00edch mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u00ea\u0300u \u0111o\u0301 cu\u0303ng co\u0301 nghi\u0303a la\u0300 ca\u0301c nha\u0300 ph\u00e2n ph\u00f4\u0301i va\u0300 ba\u0301n le\u0309 trong m\u00f4 hi\u0300nh TM\u0110T truy\u00ea\u0300n th\u00f4\u0301ng \u0111ang m\u00e2\u0301t d\u00e2\u0300n l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh, va\u0300 th\u00e2\u0323m chi\u0301 nho\u0301m \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng na\u0300y se\u0303 bi\u0323 c\u0103\u0301t gia\u0309m nhi\u00ea\u0300u, g\u00e2y ra th\u00e2\u0301t nghi\u00ea\u0323p va\u0300 kho\u0301 kh\u0103n kinh t\u00ea\u0301.<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai m\u00f4 h\u00ecnh th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309 D2C<\/b><\/h2>\n

    Tri\u1ec3n khai m\u00f4 h\u00ecnh Direct-to-Consumer \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u1eb7t ch\u1ebd v\u00e0 to\u00e0n di\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u00ea\u0301n l\u01b0\u01a1\u0323c tri\u1ec3n khai m\u00f4 h\u00ecnh D2C hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: <\/b>X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

    Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o:<\/b> T\u00edch h\u1ee3p s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. S\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd.<\/span><\/p>\n

    T\u1ed1i \u01b0u h\u00f3a trang web v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm: <\/b>X\u00e2y d\u1ef1ng m\u1ed9t trang web d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 h\u1ea5p d\u1eabn. T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn, \u0111\u1ea3m b\u1ea3o t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng t\u1eeb l\u00fac h\u1ecd truy c\u1eadp trang web cho \u0111\u1ebfn khi ho\u00e0n t\u1ea5t giao d\u1ecbch.<\/span><\/p>\n

    Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng: <\/b>S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Hi\u1ec3u r\u00f5 h\u00e0nh vi mua s\u1eafm v\u00e0 xu h\u01b0\u1edbng c\u1ee7a h\u1ecd s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

    T\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng CRM (qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng): <\/b>S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng CRM \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. T\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/span><\/p>\n

    X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1:<\/b> S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, n\u1ed9i dung s\u1ed1, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

    Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eadn t\u00e2m: <\/b>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1eb7t ch\u1ebd, bao g\u1ed3m d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t, v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Tri\u1ec3n khai m\u00f4 h\u00ecnh D2C \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t v\u00e0 s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u00f4ng tin li\u00ean t\u1ee5c t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eeb kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch l\u1edbn t\u1eeb m\u00f4 h\u00ecnh D2C.<\/span><\/p>\n

    \"Ca\u0301c<\/p>\n

    Ca\u0301c chi\u00ea\u0301n l\u01b0\u01a1\u0323c tri\u00ea\u0309n khai m\u00f4 h\u00ecnh D2C hi\u00ea\u0323u qua\u0309<\/p>\n<\/div>\n

    M\u00f4 h\u00ecnh D2DC kh\u00f4ng ch\u1ec9 \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n m\u1edf ra m\u1ed9t th\u1ebf gi\u1edbi m\u1edbi c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o, t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. S\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 bi\u1ebfn m\u00f4 h\u00ecnh n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng v\u00e0 \u0111\u1ea7y tri\u1ec3n v\u1ecdng cho t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

    Xem th\u00eam:\u00a0Top 10 xu h\u01b0\u1edbng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u00f4 h\u00ecnh D2C (Direct-to-Consumer) \u0111\u00e3 m\u1edf ra m\u1ed9t c\u00e1nh c\u1eeda m\u1edbi cho vi\u1ec7c k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng mua s\u1eafm, m\u00e0 c\u00f2n c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng \u0111\u00ea\u0301n c\u1ea3 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Kh\u00e1m ph\u00e1 chi ti\u1ebft v\u1ec1 m\u00f4 h\u00ecnh D2C: xu h\u01b0\u01a1\u0301ng pha\u0301t tri\u00ea\u0309n, nh\u1eefng \u01b0u \u0111i\u1ec3m m\u00e0 n\u00f3 mang l\u1ea1i, c\u00e1ch th\u1ee9c tri\u1ec3n khai hi\u1ec7u qu\u1ea3 ngay trong ba\u0300i vi\u00ea\u0301t na\u0300y.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70099"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70099"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70099\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}