{"id":70111,"date":"2024-01-29T17:39:40","date_gmt":"2024-01-29T10:39:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xu-huong-kinh-doanh-hoi-thoai-dang-phat-trien-manh-me-tai-viet-nam.html"},"modified":"2024-01-29T17:39:40","modified_gmt":"2024-01-29T10:39:40","slug":"xu-huong-kinh-doanh-hoi-thoai-dang-phat-trien-manh-me-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-huong-kinh-doanh-hoi-thoai-dang-phat-trien-manh-me-tai-viet-nam.html","title":{"rendered":"Xu h\u01b0\u01a1\u0301ng kinh doanh h\u00f4\u0323i thoa\u0323i \u0111ang pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 ta\u0323i Vi\u00ea\u0323t Nam"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Kinh doanh h\u00f4\u0323i thoa\u0323i (no\u0301i d\u00ea\u0303 hi\u00ea\u0309u h\u01a1n la\u0300 ba\u0301n ha\u0300ng qua tin nh\u0103\u0301n) \u0111a\u0303, \u0111ang va\u0300 se\u0303 ti\u00ea\u0301p tu\u0323c la\u0300 xu h\u01b0\u01a1\u0301ng kinh doanh online pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 ta\u0323i Vi\u00ea\u0323t Nam va\u0300 tr\u00ean toa\u0300n th\u00ea\u0301 gi\u01a1\u0301i. Sau \u0111\u00e2y la\u0300 m\u00f4\u0323t s\u00f4\u0301 nghi\u00ean c\u01b0\u0301u ch\u01b0\u0301ng minh cho xu h\u01b0\u01a1\u0301ng na\u0300y:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Theo <\/span><span style=\"font-weight: 400\">Rakuten Viber<\/span><span style=\"font-weight: 400\">, ng\u01b0\u1eddi Vi\u1ec7t Nam d\u00e0nh kho\u1ea3ng 2 gi\u1edd 32 ph\u00fat m\u1ed7i ng\u00e0y s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin, v\u01b0\u1ee3t m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u1edf Vi\u1ec7t Nam v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nh\u1eefng b\u00e1o c\u00e1o t\u1eeb Data Reportal v\u00e0 Decision Lab Research cu\u0303ng cho th\u00e2\u0301y c\u00f3 t\u1edbi 73% kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng tin nh\u1eafn \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng. Trong \u0111\u00f3, 36% ng\u01b0\u1eddi d\u00f9ng cho bi\u1ebft h\u1ecd th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng qua tin nh\u1eafn.<\/span><\/span>\n<div id=\"attachment_29229\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29229\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/Subiz-xu-huong-kinh-doanh-hoi-thoai-hien-nay.png\" alt=\"Xu h\u01b0\u01a1\u0301ng kinh doanh h\u00f4\u0323i thoa\u0323i \u0111ang pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 ta\u0323i Vi\u00ea\u0323t Nam\" width=\"750\" height=\"400\" title=\"Subiz-xu-huong-kinh-doanh-hoi-thoai-hien-nay\"><\/p>\n<p class=\"wp-caption-text\">Xu h\u01b0\u01a1\u0301ng kinh doanh h\u00f4\u0323i thoa\u0323i \u0111ang pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 ta\u0323i Vi\u00ea\u0323t Nam<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"1-kinh-doanh-ho-i-thoai-la-gi\"><b>Kinh doanh h\u00f4\u0323i thoa\u0323i la\u0300 gi\u0300?<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Kinh doanh h\u1ed9i tho\u1ea1i ti\u00ea\u0301ng Anh la\u0300 Business Messaging, l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u00ea\u0301t n\u00f4\u0301i v\u01a1\u0301i kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c g\u1eedi tin nh\u1eafn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tin nh\u0103\u0301n nh\u01b0 Facebook Messenger, Instagram, Zalo, WhatsApp, Live chat, SMS, c\u00f4ng cu\u0323 nh\u0103\u0301n tin cu\u0309a ca\u0301c sa\u0300n th\u01b0\u01a1ng ma\u0323i \u0111i\u00ea\u0323n t\u01b0\u0309\u2026\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Xu h\u01b0\u1edbng kinh doanh qua h\u1ed9i tho\u1ea1i ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t, trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch Covid-19, lo\u1ea1i h\u00ecnh n\u00e0y tr\u1edf n\u00ean quan tr\u1ecdng khi kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i g\u1eb7p tr\u1ef1c ti\u1ebfp doanh nghi\u1ec7p. Sau \u0111a\u0323i di\u0323ch, tho\u0301i quen mua s\u0103\u0301m online nga\u0300y ca\u0300ng pha\u0301t tri\u00ea\u0309n d\u00e2\u0303n \u0111\u00ea\u0301n xu h\u01b0\u01a1\u0301ng ba\u0301n ha\u0300ng qua tin nh\u0103\u0301n cu\u0303ng tr\u01a1\u0309 n\u00ean bu\u0300ng n\u00f4\u0309 h\u01a1n. Khi n\u1eafm b\u1eaft ti\u1ec1m n\u0103ng xu h\u01b0\u1edbng m\u1edbi, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng Business Messaging c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2 style=\"text-align: justify\" id=\"2-thu-c-trang-kinh-doanh-hoi-thoai-hie-n-nay\"><b>Th\u01b0\u0323c tra\u0323ng kinh doanh h\u1ed9i tho\u1ea1i hi\u00ea\u0323n nay<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Kinh doanh h\u1ed9i tho\u1ea1i gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh trong th\u1eddi \u0111\u1ea1i s\u1ed1. So v\u1edbi tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch COVID-19, c\u00f3 \u0111\u1ebfn 50% kh\u00e1ch h\u00e0ng th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd \u0111\u00e1nh gi\u00e1 cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00f4ng qua h\u1ed9i tho\u1ea1i, v\u00e0 70% kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i h\u01a1n v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 li\u00ean l\u1ea1c th\u00f4ng qua tin nh\u1eafn.<\/span><\/p>\n<div id=\"attachment_29230\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29230\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/Subiz-thuc-trang-kinh-doanh-hoi-thoai-hien-nay.png\" alt=\"T\u00ecnh h\u00ecnh kinh doanh h\u1ed9i tho\u1ea1i sau \u0111\u1ea1i d\u1ecbch Covid\" width=\"750\" height=\"394\" title=\"Subiz-thuc-trang-kinh-doanh-hoi-thoai-hien-nay\"><\/p>\n<p class=\"wp-caption-text\">T\u00ecnh h\u00ecnh kinh doanh h\u1ed9i tho\u1ea1i sau \u0111\u1ea1i d\u1ecbch Covid<\/p>\n<\/div>\n<h3 style=\"text-align: justify\" id=\"2-1-da-so-kha-ch-ha-ng-su-dung-tin-nha-n-de-tuong-ta-c-vo-i-doanh-nghie-p\"><b>\u0110a s\u00f4\u0301 kha\u0301ch ha\u0300ng s\u01b0\u0309 du\u0323ng tin nh\u0103\u0301n \u0111\u00ea\u0309 t\u01b0\u01a1ng ta\u0301c v\u01a1\u0301i doanh nghi\u00ea\u0323p<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo chia s\u1ebb t\u1eeb \u0111\u1ea1i di\u1ec7n c\u1ee7a Meta t\u1ea1i s\u1ef1 ki\u1ec7n Business Messaging Summit 2023, h\u01a1n 1 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u \u0111ang k\u1ebft n\u1ed1i v\u1edbi \u00edt nh\u1ea5t m\u1ed9t t\u00e0i kho\u1ea3n doanh nghi\u1ec7p th\u00f4ng qua d\u1ecbch v\u1ee5 nh\u1eafn tin c\u1ee7a Meta.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110\u1eb7c bi\u1ec7t, Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng \u0111\u1ea7u trong xu h\u01b0\u1edbng kinh doanh qua h\u1ed9i tho\u1ea1i v\u1edbi 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p qua tin nh\u1eafn, v\u00e0 t\u1eeb 80 \u2013 90% doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u1edf Vi\u1ec7t Nam \u0111ang t\u00edch h\u1ee3p t\u00ednh n\u0103ng n\u00e0y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1c<\/span><span style=\"font-weight: 400\"> v\u1edbi 6.500 ng\u01b0\u1eddi tham gia t\u1eeb c\u00e1c n\u01b0\u1edbc Vi\u1ec7t Nam, Australia, Indonesia, H\u00e0n Qu\u1ed1c, Th\u00e1i Lan, Philippines v\u00e0 \u0110\u00e0i Loan (Trung Qu\u1ed1c), do Meta v\u00e0 Boston Consulting Group th\u1ef1c hi\u1ec7n, \u0111\u00e3 cho th\u1ea5y r\u00f5 xu h\u01b0\u1edbng kinh doanh h\u00f4\u0323i thoa\u0323i pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 \u01a1\u0309 khu v\u1ef1c ch\u00e2u \u00c1- Th\u00e1i B\u00ecnh D\u01b0\u01a1ng. Cu\u0323 th\u00ea\u0309, t\u00e2\u0301t ca\u0309 ca\u0301c qu\u00f4\u0301c gia \u0111\u00ea\u0300u co\u0301 tr\u00ean 50% ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng l\u01b0\u0323a cho\u0323n t\u01b0\u01a1ng ta\u0301c v\u01a1\u0301i doanh nghi\u00ea\u0323p qua ca\u0301c k\u00eanh tin nh\u0103\u0301n.<\/span><\/p>\n<div id=\"attachment_29231\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29231\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/Subiz-xu-huong-nguoi-su-dung-tin-nhan-ngay-cang-tang.png\" alt=\"Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng tin nh\u1eafn \u0111\u1ec3 giao ti\u1ebfp nhi\u1ec1u nh\u1ea5t (Ngu\u1ed3n: Meta k\u1ebft h\u1ee3p v\u1edbi Boston Consulting Group)\" width=\"750\" height=\"604\" title=\"Subiz-xu-huong-nguoi-su-dung-tin-nhan-ngay-cang-tang\"><\/p>\n<p class=\"wp-caption-text\">Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng tin nh\u1eafn \u0111\u1ec3 giao ti\u1ebfp nhi\u1ec1u nh\u1ea5t (Ngu\u1ed3n: Meta k\u1ebft h\u1ee3p v\u1edbi Boston Consulting Group)<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Trong s\u1ed1 n\u00e0y, 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng tin nh\u1eafn h\u1ed9i tho\u1ea1i \u0111\u1ec3 ti\u1ebfp c\u1eadn doanh nghi\u1ec7p. M\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u00f2n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua vi\u1ec7c 39% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u0111\u00e3 t\u0103ng t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng tin nh\u1eafn h\u1ed9i tho\u1ea1i. \u00cdt nh\u1ea5t m\u1ed9t ph\u1ea7n ba ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u01b0\u1eddng xuy\u00ean li\u00ean l\u1ea1c v\u1edbi doanh nghi\u1ec7p m\u1ed7i tu\u1ea7n b\u1eb1ng c\u00e1ch nh\u1eafn tin.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify\" id=\"2-2-su-gia-tang-cua-xu-huo-ng-mua-ha-ng-qua-tin-nha-n\"><b>S\u01b0\u0323 gia t\u0103ng cu\u0309a xu h\u01b0\u01a1\u0301ng mua ha\u0300ng qua tin nh\u0103\u0301n\u00a0<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">H\u01a1n hai ph\u1ea7n ba<\/span><span style=\"font-weight: 400\"> c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p \u0111ang k\u1ef3 v\u1ecdng s\u1ebd kh\u00e1m ph\u00e1 nhi\u1ec1u h\u01a1n v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i \u00edch c\u1ee7a kinh doanh h\u1ed9i tho\u1ea1i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo th\u00f4\u0301ng k\u00ea, g\u1ea7n 40% doanh nghi\u00ea\u0323p tham gia kh\u1ea3o s\u00e1t b\u00e0y t\u1ecf \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng h\u1ed9i tho\u1ea1i \u0111\u1ec3 \u201cChat to Buy\u201d (nh\u0103\u0301n tin \u0111\u00ea\u0309 ba\u0301n ha\u0300ng), va\u0300 xu h\u01b0\u01a1\u0301ng na\u0300y co\u0301 chi\u00ea\u0300u h\u01b0\u01a1\u0301ng nga\u0300y ca\u0300ng gia t\u0103ng. \u0110\u1eb7c bi\u1ec7t sau \u0111\u1ea1i d\u1ecbch l\u1edbn, g\u1ea7n \u2156 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam tr\u00f2 chuy\u1ec7n v\u1edbi doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean h\u01a1n th\u00f4ng qua ca\u0301c k\u00eanh tin nh\u0103\u0301n.\u00a0<\/span><\/p>\n<div id=\"attachment_29232\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29232\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/Subiz-thuc-trang-sau-dai-dich.png\" alt=\"Sau \u0111\u1ea1i d\u1ecbch, g\u1ea7n 2\/5 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tin nh\u1eafn \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi doanh nghi\u1ec7p (Ngu\u1ed3n: Meta k\u1ebft h\u1ee3p v\u1edbi Boston Consulting Group)\" width=\"750\" height=\"422\" title=\"Subiz-thuc-trang-sau-dai-dich\"><\/p>\n<p class=\"wp-caption-text\">Sau \u0111\u1ea1i d\u1ecbch, g\u1ea7n 2\/5 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tin nh\u1eafn \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi doanh nghi\u1ec7p (Ngu\u1ed3n: Meta k\u1ebft h\u1ee3p v\u1edbi Boston Consulting Group)<\/p>\n<\/div>\n<h3 style=\"text-align: justify\" id=\"2-3-do-i-tuo-ng-nguo-i-tieu-du-ng-yeu-thi-ch-mua-ha-ng-qua-tin-nha-n\"><b>\u0110\u00f4\u0301i t\u01b0\u01a1\u0323ng ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng y\u00eau thi\u0301ch mua ha\u0300ng qua tin nh\u0103\u0301n<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Kinh doanh qua h\u1ed9i tho\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng mang t\u00ednh l\u00e2u d\u00e0i. S\u1ef1 mong mu\u1ed1n trao \u0111\u1ed5i v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 thu\u1ed9c v\u1ec1 nh\u00f3m tu\u1ed5i tr\u1ebb (do xu h\u01b0\u1edbng n\u00e0y li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7), m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c. Th\u00f3i quen \u201cch\u1ed1t \u0111\u01a1n\u201d th\u00f4ng qua tin nh\u1eafn kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ee7a th\u1ebf h\u1ec7 Gen Z m\u00e0 c\u00f2n l\u00e0 ph\u1ed5 bi\u1ebfn t\u1eeb th\u1ebf h\u1ec7 Baby Boomer (\u0111\u1ed9 tu\u1ed5i t\u1eeb n\u0103m 1946 \u0111\u1ebfn 1964)\u00a0 \u0111\u1ebfn Millennials (trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 1980 \u0111\u1ebfn 2000).\u00a0<\/span><\/p>\n<div id=\"attachment_29233\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29233\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/Subiz-do-tuoi-su-dung-tin-nhan-de-giao-tiep.png\" alt=\"\u0110\u00f4\u0301i t\u01b0\u01a1\u0323ng ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng y\u00eau thi\u0301ch mua ha\u0300ng qua tin nh\u0103\u0301n (Ngu\u1ed3n: Meta k\u1ebft h\u1ee3p v\u1edbi Boston Consulting Group)\" width=\"750\" height=\"422\" title=\"Subiz-do-tuoi-su-dung-tin-nhan-de-giao-tiep\"><\/p>\n<p class=\"wp-caption-text\">\u0110\u00f4\u0301i t\u01b0\u01a1\u0323ng ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng y\u00eau thi\u0301ch mua ha\u0300ng qua tin nh\u0103\u0301n (Ngu\u1ed3n: Meta k\u1ebft h\u1ee3p v\u1edbi Boston Consulting Group)<\/p>\n<\/div>\n<h2 style=\"text-align: justify\" id=\"3-loi-ich-cua-kinh-doanh-hoi-thoai\"><b>L\u1ee3i \u00edch c\u1ee7a kinh doanh h\u1ed9i tho\u1ea1i<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tin nh\u1eafn l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c giao ti\u1ebfp ph\u1ed5 bi\u1ebfn v\u00e0 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng tin nh\u1eafn \u0111\u1ec3 trao \u0111\u1ed5i mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch k\u1ec3 c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 ca\u0301c l\u01a1\u0323i i\u0301ch chi\u0301nh c\u1ee7a h\u00ecnh th\u1ee9c kinh doanh h\u1ed9i tho\u1ea1i \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qua\u0309: Ca\u0301c \u01b0\u0301ng du\u0323ng nh\u0103\u0301n tin nh\u01b0 Facebook, Messenger, Instagram, TikTok\u2026 nga\u0300y ca\u0300ng pha\u0301t tri\u00ea\u0309n va\u0300 co\u0301 l\u01b0\u01a1\u0323ng ng\u01b0\u01a1\u0300i du\u0300ng c\u01b0\u0323c ky\u0300 l\u01a1\u0301n. Vi\u0301 du\u0323, <\/span><span style=\"font-weight: 400\">Messenger<\/span><span style=\"font-weight: 400\"> c\u00f3 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng trong h\u00e0ng th\u00e1ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: nh\u0103\u0301n tin la\u0300 ca\u0301ch li\u00ean h\u00ea\u0323 ti\u00ea\u0323n l\u01a1\u0323i va\u0300 co\u0301 th\u00ea\u0309 nhanh cho\u0301ng gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Khi kinh doanh qua h\u00f4\u0323i thoa\u0323i, ba\u0323n co\u0301 th\u00ea\u0309 k\u00ea\u0301t h\u01a1\u0323p v\u01a1\u0301i ca\u0301c ph\u00e2\u0300n m\u00ea\u0300m CRM tin nh\u0103\u0301n nh\u01b0 Subiz \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 ca\u0301c ti\u0301nh n\u0103ng nh\u01b0 m\u00e2\u0303u tin nh\u0103\u0301n, chatbot, marketing\u2026 \u0111\u00ea\u0309 gia t\u0103ng m\u01b0\u0301c \u0111\u00f4\u0323 ha\u0300i lo\u0300ng cu\u0309a kha\u0301ch ha\u0300ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u0103ng doanh thu: th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ti\u1ebfp th\u1ecb, ba\u0301n ha\u0300ng va\u0300 ch\u0103m so\u0301c kha\u0301ch ha\u0300ng qua tin nh\u0103\u0301n.<\/span><\/span>\n<div id=\"attachment_29234\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29234\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/Subiz-thu-hut-khach-hang-tiem-nang.png\" alt=\"Kinh doanh h\u1ed9i tho\u1ea1i gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu\" width=\"750\" height=\"393\" title=\"Subiz-thu-hut-khach-hang-tiem-nang\"><\/p>\n<p class=\"wp-caption-text\">Kinh doanh h\u1ed9i tho\u1ea1i gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo <\/span><span style=\"font-weight: 400\">h\u01a1n 70% doanh nghi\u1ec7p<\/span><span style=\"font-weight: 400\"> tham gia kh\u1ea3o s\u00e1t, kinh doanh h\u1ed9i tho\u1ea1i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd. H\u00ecnh th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u ng\u00e0nh ngh\u1ec1, \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u0129nh v\u1ef1c T\u00e0i ch\u00ednh (Finserv). N\u1ed5i b\u1eadt, 63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng h\u1ecd c\u1ea7n tr\u00f2 chuy\u1ec7n v\u1edbi doanh nghi\u1ec7p tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u0103ng k\u00fd nh\u1eefng d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00e1c doanh nghi\u1ec7p trong nhi\u1ec1u ng\u00e0nh \u0111ang t\u00ecm ki\u1ebfm nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n h\u01a1n \u0111\u1ec3 s\u1eed d\u1ee5ng tin nh\u1eafn nh\u1eb1m t\u1ea1o li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c y\u00eau c\u1ea7u c\u01a1 b\u1ea3n, t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, cung c\u1ea5p nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i. Kinh doanh h\u1ed9i tho\u1ea1i c\u00f2n cho th\u1ea5y \u0111\u01b0\u1ee3c l\u1ee3i \u00edch cho vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c remarketing v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng cung c\u1ea5p.<\/span><\/p>\n<div id=\"attachment_29235\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29235\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/Subiz-loi-ich-cua-kinh-doanh-hoi-thoai.png\" alt=\"Kinh doaKinh doanh h\u1ed9i tho\u1ea1i gi\u00fap k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ngnh h\u1ed9i tho\u1ea1i gi\u00fap giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng\" width=\"750\" height=\"500\" title=\"Subiz-loi-ich-cua-kinh-doanh-hoi-thoai\"><\/p>\n<p class=\"wp-caption-text\">Kinh doanh h\u1ed9i tho\u1ea1i gi\u00fap k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<p style=\"text-align: justify\"><b>Kinh doanh h\u1ed9i tho\u1ea1i \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u1edd c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a kinh doanh h\u1ed9i tho\u1ea1i \u0111\u00e3 mang \u0111\u1ebfn nhi\u1ec1u s\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">M\u1ed9t h\u00ecnh th\u1ee9c giao ti\u1ebfp quen thu\u1ed9c, mang \u0111\u1ebfn nhi\u1ec1u s\u1ef1 ti\u1ec7n l\u1ee3i<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u1eddi gian ph\u1ea3n h\u1ed3i qua tin nh\u1eafn nhanh ch\u00f3ng<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng th\u1eafc m\u1eafc, v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00f4ng qua tr\u00f2 chuy\u1ec7n kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Kinh doanh h\u1ed9i tho\u1ea1i qua tin nh\u1eafn l\u00e0 m\u1ed9t k\u00eanh kinh doanh ti\u1ec1m n\u0103ng v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. V\u1edbi xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm online v\u00e0 nhu c\u1ea7u \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua tin nh\u1eafn ng\u00e0y c\u00e0ng t\u0103ng cho th\u1ea5y kinh doanh h\u1ed9i tho\u1ea1i s\u1ebd ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Kinh doanh h\u00f4\u0323i thoa\u0323i (no\u0301i d\u00ea\u0303 hi\u00ea\u0309u h\u01a1n la\u0300 ba\u0301n ha\u0300ng qua tin nh\u0103\u0301n) \u0111a\u0303, \u0111ang va\u0300 se\u0303 ti\u00ea\u0301p tu\u0323c la\u0300 xu h\u01b0\u01a1\u0301ng kinh doanh online pha\u0301t tri\u00ea\u0309n ma\u0323nh me\u0303 ta\u0323i Vi\u00ea\u0323t Nam va\u0300 tr\u00ean toa\u0300n th\u00ea\u0301 gi\u01a1\u0301i. Sau \u0111\u00e2y la\u0300 m\u00f4\u0323t s\u00f4\u0301 nghi\u00ean c\u01b0\u0301u ch\u01b0\u0301ng minh cho xu h\u01b0\u01a1\u0301ng na\u0300y:<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70111"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70111"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70111\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}