{"id":70119,"date":"2024-01-29T17:41:26","date_gmt":"2024-01-29T10:41:26","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xu-huong-tieu-dung-khach-hang-ngay-cang-quan-tam-den-tinh-ben-vung.html"},"modified":"2024-01-29T17:41:26","modified_gmt":"2024-01-29T10:41:26","slug":"xu-huong-tieu-dung-khach-hang-ngay-cang-quan-tam-den-tinh-ben-vung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-huong-tieu-dung-khach-hang-ngay-cang-quan-tam-den-tinh-ben-vung.html","title":{"rendered":"Xu h\u01b0\u01a1\u0301ng ti\u00eau du\u0300ng: Kh\u00e1ch h\u00e0ng nga\u0300y ca\u0300ng quan t\u00e2m \u0111\u00ea\u0301n ti\u0301nh b\u00ea\u0300n v\u01b0\u0303ng"},"content":{"rendered":"
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T\u00ednh b\u1ec1n v\u1eefng c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 xu h\u01b0\u1edbng m\u00e0 Gen Z v\u00e0 Millennial ng\u00e0y c\u00e0ng \u01b0u ti\u00ean trong th\u00f3i quen ti\u00eau d\u00f9ng mua s\u1eafm. Theo ba\u0301o ca\u0301o th\u00f4\u0301ng k\u00ea cu\u0309a\u00a0Online Library, 63% s\u1ed1 ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Millennials s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean v\u00e0 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb (thu\u1ed9c th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z) mu\u1ed1n mua h\u00e0ng t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/span>. T\u00ecm hi\u1ec3u ngay v\u1ec1 xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng gia t\u0103ng s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m th\u00e2n thi\u00ea\u0323n v\u01a1\u0301i m\u00f4i tr\u01b0\u01a1\u0300ng trong b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n

Xem th\u00eam:\u00a0N\u1eafm b\u1eaft th\u00f3i quen mua s\u1eafm c\u1ee7a gen Z \u2013 kha\u0301ch ha\u0300ng chu\u0309 l\u01b0\u0323c trong t\u01b0\u01a1ng lai g\u00e2\u0300n<\/strong><\/em><\/p>\n

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Th\u00ea\u0301 na\u0300o la\u0300 sa\u0309n ph\u00e2\u0309m co\u0301 ti\u0301nh b\u00ea\u0300n v\u01b0\u0303ng?<\/b><\/h2>\n<\/div>\n<\/div>\n
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S\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi Tr\u00e1i \u0110\u1ea5t v\u00e0 con ng\u01b0\u1eddi.\u00a0<\/span><\/p>\n

\u0110i\u1ec3m quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng l\u00e0 kh\u1ea3 n\u0103ng duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 hi\u1ec7u qu\u1ea3 qua th\u1eddi gian m\u00e0 kh\u00f4ng g\u00e2y h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c cho m\u00f4i tr\u01b0\u1eddng hay c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i. C\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd v\u00e0 s\u1eed d\u1ee5ng t\u1ed1i \u0111a t\u00e0i nguy\u00ean, s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng nh\u1eb1m gi\u1ea3m thi\u1ec3u l\u01b0\u1ee3ng r\u00e1c th\u1ea3i.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

\"S\u1ea3n<\/p>\n

S\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh b\u1ec1n v\u1eefng l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u0103ng c\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng<\/b><\/h2>\n

C\u00e1c b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y cu\u0309a <\/span>Stern<\/span>, <\/span>Morganmyers<\/span> va\u0300 <\/span>Newsroom<\/span> cho th\u1ea5y xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u0103ng c\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd:<\/span><\/p>\n

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  • C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb la\u0300 s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng, th\u00e2n thi\u00ea\u0323n v\u01a1\u0301i m\u00f4i tr\u01b0\u01a1\u0300ng mang l\u1ea1i 50,1% m\u1ee9c t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng t\u1eeb n\u0103m 2013-2018, chi\u1ebfm 16,6% th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u1ec1 doanh thu trong n\u0103m 2018.<\/span><\/li>\n
  • C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n 5,6 l\u1ea7n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng.<\/span><\/li>\n
  • Co\u0301 \u0111\u00ea\u0301n 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd ki\u1ec3m tra ta\u0301c \u0111\u00f4\u0323ng \u0111\u00ea\u0301n m\u00f4i tr\u01b0\u01a1\u0300ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
  • 72% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd \u0111ang t\u00edch c\u1ef1c mua nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u01a1n so v\u1edbi 5 n\u0103m tr\u01b0\u1edbc, trong khi 81% cho bi\u1ebft h\u1ecd d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd mua nhi\u1ec1u h\u01a1n ca\u0301c sa\u0309n ph\u00e2\u0309m b\u00ea\u0300n v\u01b0\u0303ng trong 5 n\u0103m t\u1edbi.<\/span><\/li>\n
  • 50% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi s\u1eb5n s\u00e0ng tr\u1ea3 ph\u00ed cao h\u01a1n cho\u00a0ca\u0301c sa\u0309n ph\u00e2\u0309m cam k\u00ea\u0301t ti\u0301nh\u00a0b\u1ec1n v\u1eefng.<\/span><\/li>\n<\/ul>\n
    \"S\u1ed1<\/p>\n

    S\u1ed1 li\u1ec7u ch\u1ee9ng minh kh\u00e1ch h\u00e0ng t\u0103ng c\u01b0\u1eddng quan t\u00e2m s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng<\/p>\n<\/div>\n

    Nguy\u00ean nh\u00e2n kh\u00e1ch h\u00e0ng t\u0103ng c\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng<\/b><\/h2>\n

    C\u00f3 nhi\u1ec1u nguy\u00ean nh\u00e2n \u0111\u1eb1ng sau vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng c\u01b0\u1eddng quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m th\u00e2n thi\u00ea\u0323n v\u01a1\u0301i m\u00f4i tr\u01b0\u01a1\u0300ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean nh\u00e2n ch\u00ednh:<\/span><\/p>\n

    T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng:<\/b> C\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng, m\u1ea5t r\u1eebng v\u00e0 gi\u1ea3m \u0111a d\u1ea1ng sinh h\u1ecdc \u0111ang nga\u0300y ca\u0300ng a\u0309nh h\u01b0\u01a1\u0309ng nghi\u00eam tr\u1ecdng \u0111\u00ea\u0301n cu\u00f4\u0323c s\u00f4\u0301ng cu\u0309a con ng\u01b0\u01a1\u0300i, v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 l\u00e0m t\u0103ng c\u01b0\u1eddng \u00fd th\u1ee9c c\u1ea7n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. Kh\u00e1ch h\u00e0ng nh\u1eadn ra r\u1eb1ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 h\u1ecd \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y. <\/span>Nghi\u00ean c\u01b0\u0301u ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng n\u0103m 2020<\/span>\u00a0cu\u0309a IBM Newsroom cho th\u00e2\u0301y 62% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd s\u1eb5n s\u00e0ng thay \u0111\u1ed5i th\u00f3i quen mua h\u00e0ng \u0111\u1ec3 gi\u00fap gi\u1ea3m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng (t\u0103ng 15% so v\u01a1\u0301i hai n\u0103m tr\u01b0\u1edbc \u0111o\u0301).<\/span><\/p>\n

    \"Kh\u00e1ch<\/p>\n

    Kh\u00e1ch h\u00e0ng t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c n\u00ean \u01b0a chu\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean<\/p>\n<\/div>\n

    Th\u00f4ng tin d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn:<\/b> Internet v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 l\u00e0m cho th\u00f4ng tin v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ec1n v\u1eefng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn h\u01a1n. S\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 <\/span>t\u0103ng 71% trong 5 n\u0103m<\/span> qua. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u00ecm hi\u1ec3u v\u1ec1 h\u00e0nh vi v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c ngu\u1ed3n th\u00f4ng tin tr\u1ef1c tuy\u1ebfn. Kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng tra c\u1ee9u th\u00f4ng tin v\u1ec1 ngu\u1ed3n g\u1ed1c v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u00f3 cam k\u1ebft b\u1ec1n v\u1eefng \u0111\u00e3 v\u00e0 \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m nhi\u1ec1u h\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    S\u1ef1 t\u0103ng c\u01b0\u1eddng c\u1ee7a phong tr\u00e0o b\u1ec1n v\u1eefng: <\/b>C\u00e1c phong tr\u00e0o x\u00e3 h\u1ed9i, nh\u00f3m nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 b\u1ec1n v\u1eefng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 \u201cTuesday Greeen\u201d hay \u201cPlastic-Free July\u201d \u0111\u00e3 l\u00e0m t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng. Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u1ea3m th\u1ea5y g\u1eafn k\u1ebft v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c ti\u00eau ti\u0301ch c\u01b0\u0323c n\u00e0y, do v\u1eady h\u1ecd t\u00ecm ki\u1ebfm v\u00e0 \u1ee7ng h\u1ed9 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p c\u00f3 ta\u0301c \u0111\u00f4\u0323ng ti\u0301ch c\u01b0\u0323c \u0111\u00ea\u0301n m\u00f4i tr\u01b0\u01a1\u0300ng nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

    T\u0103ng c\u01b0\u1eddng tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p:\u00a0<\/b>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb kinh t\u1ebf m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o c\u1ed9ng \u0111\u1ed3ng v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. Theo s\u00f4\u0301 li\u00ea\u0323u cu\u0309a Recyclinglives,\u00a0<\/span>87% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span> mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0nh \u0111\u1ed9ng ngay vi\u0300 s\u1ef1 b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai. Do \u0111\u00f3, c\u00e1c c\u00f4ng ty ch\u00fa tr\u1ecdng va\u0300 cam k\u00ea\u0301t sa\u0309n ph\u00e2\u0309m th\u00e2n thi\u00ean, b\u1ec1n v\u1eefng v\u01a1\u0301i m\u00f4i tr\u01b0\u01a1\u0300ng kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n co\u0301 th\u00ea\u0309 duy tr\u00ec m\u00f4\u0301i quan h\u00ea\u0323 l\u00e2u da\u0300i v\u01a1\u0301i h\u1ecd.<\/span><\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/b><\/h2>\n

    T\u00ednh b\u1ec1n v\u1eefng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh:<\/span><\/p>\n

    Nguy\u00ean li\u1ec7u v\u00e0 ngu\u1ed3n g\u1ed1c: <\/b>S\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n cung c\u1ea5p b\u1ec1n v\u1eefng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng. C\u00e1c c\u00f4ng ty c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngu\u1ed3n cung c\u1ea5p c\u1ee7a h\u1ecd tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n b\u1ec1n v\u1eefng, nh\u01b0 kh\u00f4ng g\u00e2y thi\u1ec7t h\u1ea1i cho r\u1eebng va\u0300 m\u00f4i tr\u01b0\u01a1\u0300ng, kh\u00f4ng l\u00e0m m\u1ea5t m\u00e1t \u0111a d\u1ea1ng sinh h\u1ecdc va\u0300 kh\u00f4ng g\u00e2y ra t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n

    Quy tr\u00ecnh s\u1ea3n xu\u1ea5t: <\/b>Quy tr\u00ecnh s\u1ea3n xu\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u1ee3ng n\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5, l\u01b0\u1ee3ng kh\u00ed nh\u00e0 k\u00ednh ph\u00e1t th\u1ea3i, v\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd ch\u1ea5t th\u1ea3i. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng.\u00a0S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 gi\u1ea3m l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u v\u00e0 n\u0103ng l\u01b0\u1ee3ng c\u1ea7n thi\u1ebft, gi\u1ea3m l\u01b0\u1ee3ng ch\u1ea5t th\u1ea3i va\u0300 t\u0103ng c\u01b0\u01a1\u0300ng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, t\u1ed1i \u01b0u h\u00f3a ca\u0301c nhi\u00ean v\u00e2\u0323t li\u00ea\u0323u s\u01b0\u0309 du\u0323ng trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/span><\/p>\n

    Bao b\u00ec: <\/b>C\u00e1ch bao b\u00ec \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 v\u1eadt li\u1ec7u s\u01b0\u0309 du\u0323ng \u0111\u00f3ng g\u00f3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u1ee3ng r\u00e1c th\u1ea3i v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng t\u00fai gi\u1ea5y, t\u00fai v\u1ea3i, t\u00fai c\u00f3i, la\u0301 c\u00e2y, bao bi\u0300 ta\u0301i ch\u00ea\u0301\u2026 \u0111\u1ec3 \u0111\u00f3ng g\u00f3i v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mang t\u00fai khi \u0111i mua s\u1eafm thay v\u00ec s\u1eed d\u1ee5ng t\u00fai 1 l\u1ea7n.<\/span><\/p>\n

    S\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng: <\/b>Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf nhi\u00ea\u0300u l\u00e2\u0300n sau khi s\u1eed d\u1ee5ng ho\u1eb7c v\u00f2ng \u0111\u1eddi s\u1eed d\u1ee5ng l\u00e2u d\u00e0i gi\u00fap gi\u1ea3m l\u01b0\u1ee3ng r\u00e1c th\u1ea3i v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u00e0i nguy\u00ean.\u00a0<\/span><\/p>\n

    Chu tr\u00ecnh s\u1eed d\u1ee5ng d\u00e0i h\u1ea1n:<\/b> S\u1ea3n ph\u1ea9m ta\u0301c \u0111\u00f4\u0323ng ti\u0301ch c\u01b0\u0323c \u0111\u00ea\u0301n m\u00f4i tr\u01b0\u01a1\u0300ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00f3 m\u1ed9t chu tr\u00ecnh s\u1eed d\u1ee5ng l\u00e2u d\u00e0i, nh\u1eb1m h\u1ea1n ch\u1ebf l\u01b0\u1ee3ng r\u00e1c th\u1ea3i, c\u1ea7n \u00edt s\u1eeda ch\u1eefa ho\u1eb7c thay th\u1ebf.<\/span><\/p>\n

    Tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n: <\/b>C\u00f4ng ty c\u1ea7n c\u00f3 cam k\u1ebft ho\u1eb7c ch\u1ee9ng nh\u1eadn \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng ho\u1eb7c tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. V\u00ed d\u1ee5:\u00a0<\/span><\/p>\n

      \n
    • Ti\u00eau chu\u1ea9n D\u1ec7t may H\u1eefu c\u01a1 To\u00e0n c\u1ea7u (GOTS): Ch\u1ee9ng nh\u1eadn h\u00e0ng d\u1ec7t h\u1eefu c\u01a1 trong to\u00e0n b\u1ed9 chu\u1ed7i s\u1ea3n xu\u1ea5t.<\/span><\/li>\n
    • H\u1ed9i \u0111\u1ed3ng qu\u1ea3n l\u00fd r\u1eebng (FSC): \u0110\u1ea3m b\u1ea3o ca\u0301c sa\u0309n ph\u00e2\u0309m t\u01b0\u0300 r\u01b0\u0300ng cu\u0309a doanh nghi\u00ea\u0323p \u0111\u01b0\u01a1\u0323c qu\u1ea3n l\u00fd va\u0300 \u0111a\u0301p \u01b0\u0301ng ca\u0301c ti\u00eau chi\u0301 b\u00ea\u0300n v\u01b0\u0303ng, th\u00e2n thi\u00ea\u0323n v\u01a1\u0301i m\u00f4i tr\u01b0\u01a1\u0300ng.<\/span><\/li>\n
    • Ch\u1ee9ng nh\u1eadn t\u1eeb Cradle to Cradle (C2C): \u0110\u00e1nh gi\u00e1 c\u00e1c t\u00e1c \u0111\u1ed9ng \u0111\u00ea\u0301n m\u00f4i tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng b\u1ec1n v\u1eefng, tu\u1ea7n ho\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
    • T\u1ed5 ch\u1ee9c Ti\u00eau chu\u1ea9n h\u00f3a Qu\u1ed1c t\u1ebf (ISO): Ph\u00e1t tri\u1ec3n c\u00e1c ti\u00eau chu\u1ea9n kh\u00e1c nhau v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng nh\u01b0 ISO 14001 (H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd m\u00f4i tr\u01b0\u1eddng) v\u00e0 ISO 26000 (Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i).<\/span><\/li>\n<\/ul>\n

      Chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u00ednh b\u1ec1n v\u1eefng trong kinh doanh c\u1ee7a doanh nghi\u1ec7p<\/b><\/h2>\n

      Chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p v\u00e0 th\u1ef1c thi c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u1eb1m gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 kinh t\u1ebf, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb cho c\u1ea3 doanh nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1\u00a0chi\u00ea\u0301n l\u01b0\u01a1\u0323c\u00a0c\u01a1 b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p:<\/span><\/p>\n

      X\u00e1c \u0111\u1ecbnh cam k\u1ebft t\u1eeb ban l\u00e3nh \u0111\u1ea1o: <\/b>X\u00e1c \u0111\u1ecbnh cam k\u1ebft t\u1eeb c\u1ea5p cao nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua c\u00e1c tuy\u00ean b\u1ed1, m\u1ee5c ti\u00eau chung v\u00e0 m\u1ee5c \u0111\u00edch b\u1ec1n v\u1eefng.\u00a0<\/span><\/p>\n

      X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng ch\u00ednh th\u1ee9c:<\/b>96% trong s\u1ed1 250 c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi<\/span> hi\u1ec7n \u0111ang th\u1ef1c thi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ta\u0301c \u0111\u00f4\u0323ng ti\u0301ch c\u01b0\u0323c \u0111\u00ea\u0301n m\u00f4i tr\u01b0\u01a1\u0300ng. Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng chi ti\u1ebft v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t c\u1ee5 th\u1ec3. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y n\u00ean t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ngu\u1ed3n nguy\u00ean li\u1ec7u, qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n, v\u00e0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng.<\/span><\/p>\n

      K\u00edch th\u00edch s\u1ef1 thay \u0111\u1ed5i t\u01b0 duy: <\/b>H\u01a1n 80% c\u00f4ng ty<\/span> \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau b\u1ec1n v\u1eefng m\u00f4i tr\u01b0\u1eddng trong n\u1ed9i b\u1ed9. Thay \u0111\u1ed5i v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0 duy v\u00e0 h\u00e0nh \u0111\u1ed9ng b\u1ec1n v\u1eefng.\u00a0<\/span><\/p>\n

      T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t: <\/b>C\u1ea3i thi\u1ec7n quy tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u1ec3 gi\u1ea3m l\u01b0\u1ee3ng ch\u1ea5t th\u1ea3i, ti\u00eau th\u1ee5 n\u0103ng l\u01b0\u1ee3ng v\u00e0 t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, t\u00e1i ch\u1ebf ngu\u1ed3n nguy\u00ean li\u1ec7u, s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t ta\u0301c \u0111\u00f4\u0323ng ti\u0301ch c\u01b0\u0323c \u0111\u00ea\u0301n m\u00f4i tr\u01b0\u01a1\u0300ng.\u00a0<\/span><\/p>\n

      Th\u00fac \u0111\u1ea9y d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng:<\/b> Ph\u00e1t tri\u1ec3n v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u00e2n thi\u00ea\u0323n v\u01a1\u0301i m\u00f4i tr\u01b0\u01a1\u0300ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf, gi\u1ea3m g\u00f3i, v\u00e0 cung c\u1ea5p l\u1ef1a ch\u1ecdn th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng cho kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng bao b\u00ec c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf v\u00e0 gi\u1ea3m l\u01b0\u1ee3ng ch\u1ea5t th\u1ea3i t\u1eeb bao b\u00ec.<\/span><\/p>\n

      S\u1ef1 t\u0103ng c\u01b0\u1eddng quan t\u00e2m \u0111\u1ed1i v\u1edbi t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi h\u00e0nh vi kinh doanh. Nh\u1eefng con s\u1ed1 th\u1ed1ng k\u00ea \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng t\u00ednh b\u1ec1n v\u1eefng s\u1ebd l\u00e0 m\u1ed9t ti\u00eau ch\u00ed quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng lai. V\u00ec v\u1eady, nh\u1eefng doanh nghi\u1ec7p c\u00f3 cam k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi b\u1ec1n v\u1eefng s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n trong th\u1eddi gian t\u1edbi.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      T\u00ednh b\u1ec1n v\u1eefng c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 xu h\u01b0\u1edbng m\u00e0 Gen Z v\u00e0 Millennial ng\u00e0y c\u00e0ng \u01b0u ti\u00ean trong th\u00f3i quen ti\u00eau d\u00f9ng mua s\u1eafm. Theo ba\u0301o ca\u0301o th\u00f4\u0301ng k\u00ea cu\u0309a\u00a0Online Library, 63% s\u1ed1 ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Millennials s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c thi\u00ean nhi\u00ean v\u00e0 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb (thu\u1ed9c th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z) mu\u1ed1n mua h\u00e0ng t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/span>. T\u00ecm hi\u1ec3u ngay v\u1ec1 xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng gia t\u0103ng s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m th\u00e2n thi\u00ea\u0323n v\u01a1\u0301i m\u00f4i tr\u01b0\u01a1\u0300ng trong b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70119"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70119"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70119\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}