{"id":70130,"date":"2024-01-29T19:25:38","date_gmt":"2024-01-29T12:25:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/conversational-crm-la-gi-vi-sao-nen-su-dung-cong-cu-conversational-crm.html"},"modified":"2024-01-29T19:25:38","modified_gmt":"2024-01-29T12:25:38","slug":"conversational-crm-la-gi-vi-sao-nen-su-dung-cong-cu-conversational-crm","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/conversational-crm-la-gi-vi-sao-nen-su-dung-cong-cu-conversational-crm.html","title":{"rendered":"Conversational CRM l\u00e0 g\u00ec? V\u00ec sao n\u00ean s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Conversational CRM?"},"content":{"rendered":"<div id=\"test\"><span style=\"font-weight: 400\">\u0110\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n s\u1ef1 mong \u0111\u1ee3i v\u1ec1 d\u1ecbch v\u1ee5 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng, Conversational CRM \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1ed5 ch\u1ee9c \u1ee9ng d\u1ee5ng. V\u1eady, Conversational CRM l\u00e0 g\u00ec? V\u00ec sao ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai c\u0169ng nh\u01b0 n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o c\u00e1c doanh nghi\u1ec7p? Tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 n\u1eafm r\u00f5 v\u1ec1 xu h\u01b0\u1edbng n\u00e0y.<\/span><\/p>\n<h2 id=\"1-conversational-crm-la-gi\"><b>Conversational CRM la\u0300 gi\u0300?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Conversational CRM (CRM \u0111\u00e0m tho\u1ea1i) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u00edch h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin v\u00e0 li\u00ean l\u1ea1c nh\u01b0 SMS, email v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i\u2026 v\u00e0o h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng (CRM). <\/span><\/p>\n<p><span style=\"font-weight: 400\">Trong \u0111\u00f3, h\u1ec7 th\u1ed1ng CRM (Customer Relationship Management) t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5, quy tr\u00ecnh gi\u00fap t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng n\u00f3i chung. <\/span><\/p>\n<p><span style=\"font-weight: 400\">B\u00ean c\u1ea1nh \u0111\u00f3, Conversational CRM c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch g\u1ecdi kh\u00e1c nh\u01b0 CRM messaging, CRM h\u1ed9i tho\u1ea1i, CRM \u0111a\u0300m thoa\u0323i, CRM tin nh\u1eafn.<\/span><\/p>\n<div id=\"attachment_29427\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29427\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/subiz-conversational-crm-la-gi.jpg\" alt=\"Conversational CRM t\u00edch h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eafn tin v\u00e0o h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng\" width=\"750\" height=\"500\" title=\"subiz-conversational-crm-la-gi\"><\/p>\n<p class=\"wp-caption-text\">Conversational CRM t\u00edch h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eafn tin v\u00e0o h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<h2 id=\"2-so-sanh-conversational-crm-va-crm-truyen-thong\"><b>So s\u00e1nh Conversational CRM v\u00e0 CRM truy\u1ec1n\u00a0th\u1ed1ng<\/b><\/h2>\n<p><span style=\"font-weight: 400\">CRM truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, CRM truy\u1ec1n th\u1ed1ng ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng c\u00e1c k\u00eanh c\u01a1 b\u1ea3n nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, email, th\u01b0 t\u1eeb \u0111\u1ec3 ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Conversational CRM t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean, li\u1ec1n m\u1ea1ch v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua tin nh\u1eafn. Kh\u00e1c v\u1edbi c\u00e1ch th\u1ee9c truy\u1ec1n th\u1ed1ng, CRM \u0111\u00e0m tho\u1ea1i giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 n\u00ea\u0300n ta\u0309ng web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng hay c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<h2 id=\"3-loi-ich-cua-conversational-crm-voi-doanh-nghiep\"><b>L\u1ee3i \u00edch c\u1ee7a Conversational CRM v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Conversational CRM mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh thu h\u00fat v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. Ti\u1ebfp t\u1ee5c tham kh\u1ea3o n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 bi\u1ebft 3 l\u1ee3i \u00edch c\u01a1 b\u1ea3n c\u1ee7a Conversational CRM l\u00e0 g\u00ec.<\/span><\/p>\n<h3 id=\"3-1-nang-cao-trai-nghiem-tuong-tac-cua-khach-hang\"><b>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Conversational CRM gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi t\u1ed5 ch\u1ee9c th\u00f4ng qua:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n<\/b><span style=\"font-weight: 400\">: Li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 (email, SMS, nh\u1eafn tin qua m\u1ea1ng x\u00e3 h\u1ed9i) th\u00fac \u0111\u1ea9y k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n d\u1ec5 h\u01a1n so v\u1edbi m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng nh\u01b0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c g\u1eedi m\u1eabu ph\u1ea3n h\u1ed3i.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>T\u01b0\u01a1ng t\u00e1c ch\u1ee7 \u0111\u1ed9n<\/b><span style=\"font-weight: 400\">g: B\u1eb1ng c\u00e1ch \u1ee9ng d\u1ee5ng conversational CRM v\u00e0o email, \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng. Thay v\u00ec ch\u1edd \u0111\u1ee3i kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi c\u00e1c th\u00f4ng tin h\u1eefu \u00edch t\u1edbi h\u1ecd \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c kh\u00fac m\u1eafc.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>C\u1ea3i thi\u1ec7n th\u1eddi gian gi\u1ea3i quy\u1ebft<\/b><span style=\"font-weight: 400\">: Ca\u0301c c\u00f4ng cu\u0323 conversational CRM co\u0301 kha\u0309 n\u0103ng t\u00e2\u0323p h\u01a1\u0323p ca\u0301c tin nh\u0103\u0301n t\u01b0\u0300 nhi\u00ea\u0300u n\u00ea\u0300n ta\u0309ng kha\u0301c nhau \u0111\u00ea\u0309 t\u00e2\u0323p trung x\u01b0\u0309 ly\u0301 tr\u00ean m\u00f4\u0323t ma\u0300n hi\u0300nh. Do \u0111o\u0301, vi\u00ea\u0323c tr\u01b0\u0323c chat kha\u0301ch ha\u0300ng se\u0303 ti\u00ea\u0301t ki\u00ea\u0323m \u0111\u01b0\u01a1\u0323c th\u01a1\u0300i gian chuy\u00ea\u0309n tab khi t\u01b0\u01a1ng ta\u0301c kha\u0301ch ha\u0300ng tr\u00ean nhi\u00ea\u0300u n\u00ea\u0300n ta\u0309ng. Th\u00eam va\u0300o \u0111o\u0301, ca\u0301c c\u00f4ng cu\u0323 na\u0300y cu\u0303ng th\u01b0\u01a1\u0300ng cung c\u00e2\u0301p nhi\u00ea\u0300u c\u00f4ng cu\u0323 giu\u0301p pha\u0309n h\u00f4\u0300i kha\u0301ch ha\u0300ng nhanh h\u01a1n ho\u0103\u0323c ngay l\u00e2\u0323p t\u01b0\u0301c nh\u01b0 chatbot, m\u00e2\u0303u tin nh\u0103\u0301n\u2026<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29428\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29428\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/subiz-nang-cao-trai-nghiem-khach-hang.jpg\" alt=\"M\u1ed9t trong l\u01a1\u0323i i\u0301ch cu\u0309a CRM \u0111a\u0300m thoa\u0323i l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\" width=\"750\" height=\"500\" title=\"subiz-nang-cao-trai-nghiem-khach-hang\"><\/p>\n<p class=\"wp-caption-text\">M\u1ed9t trong l\u01a1\u0323i i\u0301ch cu\u0309a CRM \u0111a\u0300m thoa\u0323i l\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<h3 id=\"3-2-nang-cao-ty-le-chuyen-doi\"><b>N\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/h3>\n<p><span style=\"font-weight: 400\">C\u00f4ng c\u1ee5 Conversational CRM c\u0169ng gi\u00fap n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u1eb1ng c\u00e1ch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>\u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/b><span style=\"font-weight: 400\">: C\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin hi\u1ec7n \u0111\u1ea1i h\u1ed7 tr\u1ee3 t\u1ed5 ch\u1ee9c theo d\u00f5i s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Gi\u1ea3m t\u00ecnh tr\u1ea1ng b\u1ecf d\u1edf trong qu\u00e1 tr\u00ecnh thanh to\u00e1n<\/b><span style=\"font-weight: 400\">: H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 email, SMS hay m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay \u0111\u1ec1u cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng chatbot (c\u1ee7a ch\u00ednh c\u00f4ng c\u1ee5 \u0111\u00f3 ho\u1eb7c c\u1ee7a \u0111\u01a1n v\u1ecb kh\u00e1c x\u00e2y d\u1ef1ng) \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1i \u0111a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u1ea3m t\u00ecnh tr\u1ea1ng kh\u00e1ch b\u1ecf d\u1edf s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi t\u1edbi b\u01b0\u1edbc thanh to\u00e1n.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29429\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29429\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/subiz-nang-cao-ty-le-chuyen-doi.jpg\" alt=\"CRM \u0111\u00e0m tho\u1ea1i h\u1ed7 tr\u1ee3 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\" width=\"750\" height=\"500\" title=\"subiz-nang-cao-ty-le-chuyen-doi\"><\/p>\n<p class=\"wp-caption-text\">CRM \u0111\u00e0m tho\u1ea1i h\u1ed7 tr\u1ee3 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/p>\n<\/div>\n<h3 id=\"3-3-tiet-kiem-thoi-gian-va-ngan-sach-cho-to-chuc\"><b>Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch cho t\u1ed5 ch\u1ee9c<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Cu\u1ed1i c\u00f9ng, CRM \u0111\u00e0m tho\u1ea1i t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch cho t\u1ed5 ch\u1ee9c b\u1eb1ng m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i<\/b><span style=\"font-weight: 400\">: V\u1edbi h\u00ecnh th\u1ee9c trao \u0111\u1ed5i qua tin nh\u1eafn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chatbot ho\u1eb7c AI \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c t\u00e1c v\u1ee5 l\u1eb7p l\u1ea1i. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m c\u00f4ng s\u1ee9c v\u00e0 gi\u00fap nh\u00e2n s\u1ef1 c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c quan tr\u1ecdng. Theo <\/span><span style=\"font-weight: 400\">b\u00e1o c\u00e1o c\u1ee7a IBM<\/span><span style=\"font-weight: 400\">, c\u00e1c lo\u1ea1i chatbot v\u00e0 \u1ee9ng d\u1ee5ng AI c\u00f3 th\u1ec3 x\u1eed l\u00fd t\u1edbi 80% c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3m 30% chi ph\u00ed d\u1ecbch v\u1ee5.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7<\/b><span style=\"font-weight: 400\">: Email ho\u1eb7c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap t\u1ed5 ch\u1ee9c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7. Thay v\u00ec g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp ho\u1eb7c t\u01b0 v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i, hai b\u00ean d\u1ec5 d\u00e0ng trao \u0111\u1ed5i qua tin nh\u1eafn ngay l\u1eadp t\u1ee9c. \u0110i\u1ec1u n\u00e0y tr\u00e1nh t\u00ecnh tr\u1ea1ng b\u1ecf l\u1ee1 kh\u00e1ch h\u00e0ng do ph\u1ea3n h\u1ed3i ch\u1eadm khi h\u1ebft gi\u1edd l\u00e0m vi\u1ec7c.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Chi ph\u00ed l\u01b0u tr\u1eef d\u1eef li\u1ec7u th\u1ea5p h\u01a1n<\/b><span style=\"font-weight: 400\">: M\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c \u0111\u1ec3 trao \u0111\u1ed5i ho\u1eb7c thu th\u1eadp d\u1eef li\u1ec7u trong h\u1ec7 th\u1ed1ng CRM truy\u1ec1n th\u1ed1ng nh\u01b0 s\u1eed d\u1ee5ng m\u1eabu \u0111\u0103ng k\u00fd, kh\u1ea3o s\u00e1t gi\u1ea5y hay g\u1ecdi \u0111i\u1ec7n tho\u1ea1i y\u00eau c\u1ea7u t\u1ed5 ch\u1ee9c t\u1ed1n c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed l\u01b0u tr\u1eef d\u1eef li\u1ec7u l\u1edbn. Thay v\u00e0o \u0111\u00f3, hi\u1ec7n nay c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 Conversational CRM l\u01b0u tr\u1eef to\u00e0n b\u1ed9 cu\u1ed9c tr\u00f2 chuy\u1ec7n,\u00a0 h\u1ed7 tr\u1ee3 ph\u00e2n lo\u1ea1i v\u00e0 t\u1ea3i xu\u1ed1ng d\u1eef li\u1ec7u v\u1ec1 m\u00e1y t\u00ednh nhanh g\u1ecdn.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29430\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29430\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/01\/subiz-tiet-kiem-thoi-gian.jpg\" alt=\"CRM h\u00f4\u0323i thoa\u0323i ti\u1ebft ki\u1ec7m th\u1eddi gian trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\" width=\"750\" height=\"500\" title=\"subiz-tiet-kiem-thoi-gian\"><\/p>\n<p class=\"wp-caption-text\">CRM h\u00f4\u0323i thoa\u0323i ti\u1ebft ki\u1ec7m th\u1eddi gian trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<h2 id=\"4-11-tinh-nang-co-ban-cua-cong-cu-conversational-crm-la-gi\"><b>11 t\u00ednh n\u0103ng c\u01a1 b\u1ea3n c\u1ee7a c\u00f4ng c\u1ee5 Conversational CRM l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">C\u00e1c c\u00f4ng c\u1ee5 Conversational CRM \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng ch\u00ednh th\u01b0\u1eddng th\u1ea5y trong c\u00e1c c\u00f4ng c\u1ee5 CRM \u0111\u00e0m tho\u1ea1i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u k\u00eanh li\u00ean l\u1ea1c kh\u00e1c nhau nh\u01b0 email, m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng nh\u1eafn tin ho\u1eb7c di \u0111\u1ed9ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u1eed d\u1ee5ng NLP (ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean) \u0111\u1ec3 hi\u1ec3u v\u00e0 ph\u1ea3n h\u1ed3i truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00e2n thi\u1ec7n h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u00edch h\u1ee3p chatbot ho\u1eb7c tr\u1ee3 l\u00fd \u1ea3o nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 c\u01a1 b\u1ea3n nh\u01b0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p ho\u1eb7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ee9c th\u00ec.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u00f9y ch\u1ec9nh c\u00e1c t\u01b0\u01a1ng t\u00e1c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, s\u1edf th\u00edch v\u00e0 l\u1ecbch s\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1ea3m b\u1ea3o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a theo th\u1eddi gian th\u1ef1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 k\u00eanh kh\u00e1c nhau.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh theo d\u00f5i d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c t\u1ed1t nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u00e2n t\u00edch v\u00e0 l\u1eadp b\u00e1o c\u00e1o v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Thu th\u1eadp ph\u1ea3n h\u1ed3i th\u00f4ng qua tr\u00f2 chuy\u1ec7n, gi\u00fap t\u1ed5 ch\u1ee9c n\u1eafm r\u00f5 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n c\u1ea3i thi\u1ec7n \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u1ea1o \u0111i\u1ec1u ki\u1ec7n giao ti\u1ebfp v\u00e0 c\u1ed9ng t\u00e1c n\u1ed9i b\u1ed9 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u1eadp trung \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 theo nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a doanh nghi\u1ec7p, \u0111\u00e1p \u1ee9ng kh\u1ed1i l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tri\u1ec3n khai c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Nh\u01b0 v\u1eady, b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 Conversational CRM l\u00e0 g\u00ec c\u0169ng nh\u01b0 l\u1ee3i \u00edch khi \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf. Bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng CRM \u0111\u00e0m tho\u1ea1i, c\u00f4ng ty d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd v\u00e0 t\u0103ng doanh s\u1ed1 trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p><strong><em>Xem th\u00eam:<\/em><\/strong><\/p>\n<p><strong><em>Subiz qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111a k\u00eanh, t\u01b0\u01a1ng t\u00e1c v\u1edbi 100% kh\u00e1ch h\u00e0ng<\/em><\/strong><\/p>\n<p><strong><em>Chat B\u00e1n H\u00e0ng \u0110a K\u00eanh Online Hi\u1ec7u Qu\u1ea3 V\u1edbi Ph\u1ea7n M\u1ec1m Subiz<\/em><\/strong><\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n s\u1ef1 mong \u0111\u1ee3i v\u1ec1 d\u1ecbch v\u1ee5 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng, Conversational CRM \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1ed5 ch\u1ee9c \u1ee9ng d\u1ee5ng. V\u1eady, Conversational CRM l\u00e0 g\u00ec? V\u00ec sao ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai c\u0169ng nh\u01b0 n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o c\u00e1c doanh nghi\u1ec7p? Tham kh\u1ea3o b\u00e0i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70130"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70130"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70130\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}