{"id":70143,"date":"2024-01-29T19:27:37","date_gmt":"2024-01-29T12:27:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quan-ly-khach-hang-la-gi-cac-chien-luoc-quan-ly-khach-hang-cho-doanh-nghiep.html"},"modified":"2024-01-29T19:27:37","modified_gmt":"2024-01-29T12:27:37","slug":"quan-ly-khach-hang-la-gi-cac-chien-luoc-quan-ly-khach-hang-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quan-ly-khach-hang-la-gi-cac-chien-luoc-quan-ly-khach-hang-cho-doanh-nghiep.html","title":{"rendered":"Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p"},"content":{"rendered":"
\n

Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Theo th\u00f4ng tin t\u1eeb Forbes, 90% CEO cho r\u1eb1ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd l\u00e0 r\u1ea5t l\u1edbn. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u1eefng ch\u1eafc b\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng, t\u1ea1o l\u00f2ng trung th\u00e0nh cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap th\u00fac \u0111\u1ea9y doanh thu.\u00a0<\/span><\/p>\n

\"Qu\u1ea3n<\/p>\n

Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111\u00ea\u0300 c\u00e2\u0323p \u0111\u00ea\u0301n t\u00e2\u0301t ca\u0309 c\u00e1c quy tr\u00ecnh, c\u00f4ng c\u1ee5, chi\u00ea\u0301n l\u01b0\u01a1\u0323c, v\u00e0 h\u1ec7 th\u1ed1ng\u2026 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u01b0\u0323ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 x\u00e2y d\u1ef1ng, duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u00e0 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn vi\u1ec7c gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

\"Kh\u00e1i<\/p>\n

Kh\u00e1i ni\u1ec7m v\u1ec1 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/span><\/p>\n

C\u00e1 nh\u00e2n h\u00f3a nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

C\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay \u0111\u00e3 nh\u1eadn ra r\u1eb1ng kh\u00f4ng \u0111\u01a1n gi\u1ea3n \u1edf vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t l\u00e0 \u0111\u1ee7. S\u1ef1 t\u1eadn t\u00e2m, ch\u0103m s\u00f3c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"C\u00e1<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch g\u1eedi l\u1eddi ch\u00fac sinh nh\u1eadt, th\u0103m h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh s\u1ee9c kh\u1ecfe, hay t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean s\u1edf th\u00edch<\/p>\n<\/div>\n

Nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0 g\u1eedi l\u1eddi ch\u00fac sinh nh\u1eadt, th\u0103m h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh s\u1ee9c kh\u1ecfe, hay t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 mong mu\u1ed1n c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a <\/span>Accenture<\/span>, 91% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p c\u00e1c m\u1eb7t h\u00e0ng li\u00ean quan v\u00e0 s\u1ea3n ph\u1ea9m g\u1ee3i \u00fd ph\u00f9 h\u1ee3p, \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c.<\/span><\/p>\n

S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 CRM \u0111\u1ec3 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng<\/b><\/h3>\n

C\u00e1c c\u00f4ng c\u1ee5 CRM (Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng) cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng nh\u01b0:<\/span><\/p>\n

    \n
  • Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/span><\/li>\n
  • Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/span><\/li>\n
  • Ti\u1ebfp c\u1eadn, giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng<\/span><\/li>\n
  • Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/span><\/li>\n
  • T\u00edch h\u1ee3p nh\u01b0 h\u1ec7 th\u1ed1ng ERP, h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng,..<\/span><\/li>\n<\/ul>\n

    Kho\u1ea3ng 72% doanh nghi\u1ec7p<\/span> n\u00f3i r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng CRM gi\u00fap h\u1ecd ti\u1ebfp c\u1eadn v\u1edbi d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. C\u00f4ng c\u1ee5\u00a0 CRM c\u00f2n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin, t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng,.. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a <\/span>Salesforce<\/span> c\u00f2n cho th\u1ea5y CRM c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean t\u1edbi 29%.<\/span><\/p>\n

    \"L\u1ee3i<\/p>\n

    L\u1ee3i \u00edch c\u1ee7a c\u00f4ng c\u1ee5 CRM<\/p>\n<\/div>\n

    Cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t d\u00e0nh cho kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

    Khi kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 t\u1ed1t, h\u1ecd s\u1ebd h\u00e0i l\u00f2ng v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t b\u1eb1ng c\u00e1ch:<\/span><\/p>\n

      \n
    • L\u1eafng nghe kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd nh\u01b0: nh\u1eefng kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p,..<\/span><\/li>\n
    • Tr\u1ea3 l\u1eddi nhanh ch\u00f3ng, k\u1ecbp th\u1eddi v\u00e0 h\u1eefu \u00edch s\u1ebd t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00f4 c\u00f9ng t\u1ed1t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n
    • Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i nh\u01b0 t\u1eb7ng qu\u00e0 ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/span><\/li>\n<\/ul>\n

      M\u1ed9t c\u00e2u chuy\u1ec7n hay trong d\u1ecbp gi\u00e1ng sinh v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t b\u1eadt. Amazon \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e0n TM\u0110T \u0111\u1ee9ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Trong m\u00f9a Gi\u00e1ng Sinh, m\u1ed9t ng\u01b0\u1eddi cha mu\u1ed1n t\u1eb7ng con trai m\u1ed9t chi\u1ebfc Play Station \u0111\u1eb7c bi\u1ec7t. G\u00f3i qu\u00e0 \u0111\u1ed9t nhi\u00ean m\u1ea5t t\u00edch, Amazon \u0111\u00e3 \u0111\u00e1p \u1ee9ng ngay b\u1eb1ng c\u00e1ch g\u1eedi mi\u1ec5n ph\u00ed m\u1ed9t chi\u1ebfc Play Station m\u1edbi cho \u00f4ng, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. M\u00f3n qu\u00e0 \u0111\u00e3 \u0111\u1ebfn tay con trai tr\u01b0\u1edbc L\u1ec5 Gi\u00e1ng Sinh \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      X\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i \u0111a k\u00eanh<\/b><\/h3>\n

      H\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i \u0111a k\u00eanh (omnichannel) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 k\u00eanh tr\u1ef1c ti\u1ebfp (offline) v\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn (online). Theo m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a PwC, 80% kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh v\u00e0 li\u1ec1n m\u1ea1ch. H\u1ecd mong mu\u1ed1n t\u01b0\u01a1ng ta\u0301c nhi\u1ec1u k\u00eanh kh\u00e1c nhau t\u1eeb trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, c\u1eeda h\u00e0ng v\u1eadt l\u00fd, \u0111\u1ebfn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n

      \"X\u00e2y<\/p>\n

      X\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i \u0111a k\u00eanh \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n<\/p>\n<\/div>\n

      Khi tri\u00ea\u0309n khai ba\u0301n ha\u0300ng \u0111a k\u00eanh, s\u01b0\u0309 du\u0323ng h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i \u0111a k\u00eanh nh\u01b0 Subiz la\u0300 gia\u0309i pha\u0301p giu\u0301p doanh nghi\u00ea\u0323p kinh doanh hi\u00ea\u0323u qua\u0309 h\u01a1n trong khi ti\u00ea\u0301t ki\u00ea\u0323m nhi\u00ea\u0300u th\u01a1\u0300i gian va\u0300 chi phi\u0301 h\u01a1n. Subiz giu\u0301p doanh nghi\u00ea\u0323p h\u01a1\u0323p nh\u00e2\u0301t ca\u0301c \u0111i\u00ea\u0309m t\u01b0\u01a1ng ta\u0301c kh\u00e1ch h\u00e0ng. \u0110i\u00ea\u0300u na\u0300y co\u0301 nghi\u0303a la\u0300, chi\u0309 tr\u00ean m\u00f4\u0323t ma\u0300n hi\u0300nh Subiz, ba\u0323n co\u0301 th\u00ea\u0309 nh\u00e2\u0323n va\u0300 tra\u0309 l\u01a1\u0300i tin nh\u0103\u0301n\/ bi\u0300nh lu\u00e2\u0323n\/ cu\u00f4\u0323c go\u0323i cu\u0309a kha\u0301ch ha\u0300ng t\u01b0\u0300 t\u00e2\u0301t ca\u0309 ca\u0301c k\u00eanh nh\u01b0 website, Facebook, Messenger, Instagram, Zalo, Email, t\u00f4\u0309ng \u0111a\u0300i. Ph\u00e2\u0300n m\u00ea\u0300m CRM na\u0300y cu\u0303ng cung c\u00e2\u0301p nhi\u00ea\u0300u ti\u0301nh n\u0103ng kha\u0301c giu\u0301p h\u00f4\u0303 tr\u01a1\u0323 kha\u0301ch ha\u0300ng t\u01b0\u0323 \u0111\u00f4\u0323ng, marketing, qua\u0309n ly\u0301 va\u0300 ph\u00e2n ti\u0301ch d\u01b0\u0303 li\u00ea\u0323u kha\u0301ch ha\u0300ng\u2026 Nh\u01a1\u0300 \u0111o\u0301, ca\u0301c h\u00ea\u0323 th\u00f4\u0301ng na\u0300y t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n.<\/span><\/p>\n

      S\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng b\u00e1o thu\u0301c \u0111\u1ea9y<\/b><\/h3>\n

      Th\u00f4ng b\u00e1o thu\u0301c \u0111\u1ea9y (Push notification) l\u00e0 c\u00e1c tin nh\u1eafn ng\u1eafn \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp t\u1eeb \u1ee9ng d\u1ee5ng ho\u1eb7c trang web \u0111\u1ebfn thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c m\u00e1y t\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua m\u1ea1ng internet. Th\u00f4ng b\u00e1o \u0111\u1ea9y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn ngay c\u1ea3 khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng kh\u1edfi \u0111\u1ed9ng ho\u1eb7c m\u1edf \u1ee9ng d\u1ee5ng.<\/span><\/p>\n

      Statista d\u1ef1 b\u00e1o v\u00e0o n\u0103m 2020 s\u1ebd c\u00f3 3,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, \u0111\u00e1nh d\u1ea5u s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u1edbi m\u1ee9c g\u1ea7n 30% so v\u1edbi n\u0103m 2016.<\/span><\/p>\n

      \"S\u1eed<\/p>\n

      S\u1eed d\u1ee5ng th\u00f4ng b\u00e1o \u0111\u1ea9y \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p<\/p>\n<\/div>\n

      V\u1edbi 52% ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u00f4ng b\u00e1o \u0111\u1ea9y \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng qua nhi\u1ec1u c\u00e1ch nh\u01b0:<\/span><\/p>\n

        \n
      • H\u01b0\u1edbng d\u1eabn tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng truy c\u1eadp \u0111\u1ebfn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\u00a0<\/span><\/li>\n
      • Qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/span><\/li>\n
      • T\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n<\/span><\/li>\n
      • Thu s\u1ef1 quan t\u00e2m t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n kh\u00f4ng \u1edf tr\u00ean trang web, khuy\u1ebfn kh\u00edch h\u1ecd truy c\u1eadp trang web<\/span><\/li>\n
      • Theo d\u00f5i ng\u01b0\u1eddi \u0111\u00e3 b\u1ecf gi\u1ecf h\u00e0ng tr\u00ean trang web.<\/span><\/li>\n<\/ul>\n

        N\u00e2ng cao tr\u00ecnh \u0111\u1ed9 c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean<\/b><\/h3>\n

        N\u00e2ng cao tr\u00ecnh \u0111\u1ed9 nh\u00e2n vi\u00ean \u0111\u1ec3 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. Vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean s\u1ebd gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c \u0111\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m cho nh\u00e2n vi\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 k\u1ef9 n\u0103ng giao ti\u00ea\u0301p, x\u01b0\u0309 ly\u0301 ti\u0300nh hu\u00f4\u0301ng, \u0111a\u0300m pha\u0309n, l\u00e0m vi\u1ec7c nh\u00f3m, qu\u1ea3n l\u00fd th\u1eddi gian,\u2026 C\u00e1c k\u1ef9 n\u0103ng n\u00e0y s\u1ebd gi\u00fap nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        \"N\u00e2ng<\/p>\n

        N\u00e2ng cao tr\u00ecnh \u0111\u1ed9 nh\u00e2n vi\u00ean c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

        Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Vi\u1ec7c tri\u1ec3n khai qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean hay x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u1eefng ch\u1eafc. Th\u00f4ng qua \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu, gi\u1ea3m chi ph\u00ed, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

        Xem th\u00eam:<\/em><\/strong><\/p>\n

        10 Ti\u00eau Ch\u00ed L\u1ef1a Ch\u1ecdn Ph\u1ea7n M\u1ec1m CRM Ph\u00f9 H\u1ee3p V\u1edbi Doanh Nghi\u1ec7p<\/em><\/strong><\/p>\n

        Doanh nghi\u1ec7p n\u00ean t\u1ef1 x\u00e2y d\u1ef1ng hay thu\u00ea ph\u1ea7n m\u1ec1m CRM?<\/em><\/strong><\/p>\n

        3 v\u00ed d\u1ee5 \u1ee9ng d\u1ee5ng CRM ki\u1ebfn t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Theo th\u00f4ng tin t\u1eeb Forbes, 90% CEO cho r\u1eb1ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd l\u00e0 r\u1ea5t l\u1edbn. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u1eefng ch\u1eafc b\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng, t\u1ea1o l\u00f2ng trung th\u00e0nh cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap th\u00fac \u0111\u1ea9y doanh thu.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70143"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70143"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70143\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}