{"id":70223,"date":"2024-01-30T21:09:31","date_gmt":"2024-01-30T14:09:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/gamification-marketing-chien-luoc-tiep-thi-sang-tao-va-mang-lai-hieu-qua-chuyen-doi-cao.html"},"modified":"2024-01-30T21:09:31","modified_gmt":"2024-01-30T14:09:31","slug":"gamification-marketing-chien-luoc-tiep-thi-sang-tao-va-mang-lai-hieu-qua-chuyen-doi-cao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/gamification-marketing-chien-luoc-tiep-thi-sang-tao-va-mang-lai-hieu-qua-chuyen-doi-cao.html","title":{"rendered":"Gamification marketing: Chi\u00ea\u0301n l\u01b0\u01a1\u0323c ti\u00ea\u0301p thi\u0323 sa\u0301ng ta\u0323o va\u0300 mang la\u0323i hi\u00ea\u0323u qua\u0309 chuy\u00ea\u0309n \u0111\u00f4\u0309i cao"},"content":{"rendered":"
\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 ng\u00e0y nay, vi\u1ec7c \u00e1p d\u1ee5ng gamification trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gamification marketing kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng h\u1ee9ng th\u00fa v\u00e0 tham gia t\u00edch c\u1ef1c v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. Ti\u0300m hi\u00ea\u0309u va\u0300 kh\u00e1m ph\u00e1 nh\u01b0\u0303ng l\u01a1\u0323i i\u0301ch, y\u00ea\u0301u t\u00f4\u0301 va\u0300 vi\u0301 du\u0323 v\u00ea\u0300 ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u \u0111a\u0303 a\u0301p du\u0323ng gamification tha\u0300nh c\u00f4ng trong ba\u0300i vi\u00ea\u0301t.<\/span><\/p>\n

Gamification la\u0300 gi\u0300?<\/b><\/h2>\n

Gamification l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1, c\u01a1 ch\u1ebf v\u00e0 nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb tr\u00f2 ch\u01a1i v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u00ea\u0301p thi\u0323 nh\u1eb1m kh\u01a1i g\u01a1\u0323i s\u01b0\u0323h\u1ee9ng th\u00fa v\u00e0 ki\u0301ch thi\u0301ch ng\u01b0\u01a1\u0300i du\u0300ng tham gia tro\u0300 ch\u01a1i. <\/span>Theo b\u00e1o c\u00e1o do <\/span>Allied Market Research<\/span> c\u00f4ng b\u1ed1, <\/span>th\u1ecb tr\u01b0\u1eddng <\/span>gamification<\/span> to\u00e0n c\u1ea7u \u0111a\u0323t 9,9 t\u1ef7 USD trong n\u0103m 2020 v\u00e0 d\u1ef1 ki\u1ebfn ta\u0323o ra 95,5 t\u1ef7 USD v\u00e0o n\u0103m 2030, \u200b\u200bt\u1ed1c \u0111\u1ed9 CAGR (t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m k\u00e9p) l\u00e0 25,6%.\u00a0<\/span><\/p>\n

\"Gamification<\/p>\n

Gamification l\u00e0 g\u00ec?<\/p>\n<\/div>\n

L\u1ee3i \u00edch khi a\u0301p du\u0323ng gamification trong marketing la\u0300 gi\u0300?<\/b><\/h2>\n

D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 nh\u01b0\u0303ng <\/span>l\u1ee3i \u00edch c\u1ee7a <\/span>n\u00f4\u0309i b\u00e2\u0323t khi doanh nghi\u00ea\u0323p \u01b0\u0301ng du\u0323ng trong ca\u0301c chi\u00ea\u0301n di\u0323ch ti\u00ea\u0301p thi\u0323:<\/span><\/p>\n

T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c:<\/b> Gamification th\u00fac \u0111\u1ea9y s\u1ef1 tham gia, t\u01b0\u01a1ng ta\u0301c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o. Kha\u0309o sa\u0301t v\u01a1\u0301i <\/span>10.000 ng\u01b0\u1eddi mua s\u1eafm tr\u00ean to\u00e0n c\u1ea7u<\/span> cho th\u00e2\u0301y: 70% ng\u01b0\u1eddi ti\u00eau du\u0300ng th\u00edch c\u00e1c y\u1ebfu t\u1ed1 <\/span>gamification<\/span> khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn va\u0300 42% kh\u00e1c th\u00edch tham gia game t\u1ea1i c\u1eeda h\u00e0ng. Ngoa\u0300i ra, <\/span>nghi\u00ean c\u1ee9u c\u1ee7a Snipp<\/span> cho bi\u00ea\u0301t m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kha\u0301ch ha\u0300ng \u0111\u00f4\u0301i v\u01a1\u0301i c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng gamification t\u0103ng 47%.<\/span><\/p>\n

Thu th\u00e2\u0323p d\u01b0\u0303 li\u00ea\u0323u kha\u0301ch ha\u0300ng:<\/b> C\u00e1c y\u1ebfu t\u1ed1 trong gamification c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, bao g\u00f4\u0300m: th\u00f4ng tin ca\u0301 nh\u00e2n, th\u00f3i quen mua s\u1eafm,\u2026 M\u1ed9t <\/span>nghi\u00ean c\u1ee9u c\u1ee7a Microsoft<\/span> cho th\u1ea5y 57% ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn s\u1eb5n s\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y ph\u1ea7n th\u01b0\u1edfng ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho c\u00e1c m\u1eb7t h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c mua th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n

\"Gamification<\/p>\n

Gamification \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch t\u00edch c\u1ef1c cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

Thu\u0301c \u0111\u00e2\u0309y mua s\u0103\u0301m va\u0300 t\u0103ng gia\u0301 tri\u0323 \u0111\u01a1n ha\u0300ng<\/b>: C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gamification th\u01b0\u1eddng cung c\u1ea5p c\u00e1c ph\u1ea7n th\u01b0\u1edfng, \u01b0u \u0111\u00e3i ho\u1eb7c khuy\u1ebfn m\u00e3i cho ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd ho\u00e0n th\u00e0nh m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh. Vi\u1ec7c n\u00e0y th\u00fac \u0111\u1ea9y h\u1ecd mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n m\u1ed7i l\u1ea7n giao d\u1ecbch, t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u01a1n h\u00e0ng v\u00e0 doanh thu to\u00e0n c\u1ea7u. <\/span>90% gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng<\/span> \u0111\u01b0\u1ee3c Forbes ph\u1ecfng v\u1ea5n cho bi\u1ebft gamification c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u00e0 doanh thu.<\/span><\/p>\n

Y\u1ebfu t\u1ed1 l\u00e0m n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gamification th\u00e0nh c\u00f4ng trong marketing<\/b><\/h2>\n

Ca\u0301c y\u00ea\u0301u t\u00f4\u0301 ki\u0301ch thi\u0301ch kha\u0301ch ha\u0300ng tham gia, ta\u0323o n\u00ean chi\u1ebfn l\u01b0\u1ee3c gamification th\u00e0nh c\u00f4ng trong marketing:<\/span><\/p>\n

\u0110i\u1ec3m s\u1ed1<\/b><\/h3>\n

Ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u01a1 h\u1ed9i ki\u1ebfm \u0111i\u1ec3m t\u1eeb vi\u1ec7c chi\u1ebfn th\u1eafng trong c\u00e1c tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. \u0110i\u1ec3m s\u1ed1 c\u00e0ng cao, ph\u1ea7n th\u01b0\u1edfng c\u00e0ng l\u1edbn. Nh\u1eefng \u0111i\u1ec3m n\u00e0y sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ed5i l\u1ea5y nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n ho\u1eb7c qu\u00e0 t\u1eb7ng mi\u1ec5n ph\u00ed.\u00a0<\/span><\/p>\n

Vi\u0301 du\u0323: Tro\u0300 ch\u01a1i G\u0103\u0301p thu\u0301 tr\u00ean Shopee cho phe\u0301p ng\u01b0\u01a1\u0300i ch\u01a1i ti\u0301ch \u0111i\u00ea\u0309m va\u0300 \u0111\u00f4\u0309i qua\u0300 (ma\u0303 gia\u0309m gia\u0301, ma\u0303 mi\u00ea\u0303n phi\u0301 v\u00e2\u0323n chuy\u00ea\u0309n,\u2026) khi ho\u0323 \u0111a\u0323t \u0111\u01b0\u01a1\u0323c m\u01b0\u0301c \u0111i\u00ea\u0309m nh\u00e2\u0301t \u0111i\u0323nh.<\/span><\/p>\n

Huy hi\u1ec7u<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c trao c\u00e1c huy hi\u1ec7u s\u1ed1 khi h\u1ecd ho\u00e0n th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5 n\u00e0o \u0111\u00f3. \u0110i\u1ec1u n\u00e0y k\u00edch thi\u0301ch \u0111\u1ed9ng l\u1ef1c n\u1ed9i t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u1ea3m gi\u00e1c th\u00e0nh t\u1ef1u v\u00e0 \u0111\u01b0\u01a1\u0323c c\u00f4ng nh\u1eadn.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: Facebook trao c\u00e1c huy hi\u1ec7u cho ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1c t\u01b0\u01a1ng t\u00e1c nh\u1ea5t \u0111\u1ecbnh (huy hi\u1ec7u Fan c\u1ee9ng, huy hi\u1ec7u Ng\u01b0\u1eddi chia s\u1ebb, huy hi\u1ec7u Ng\u01b0\u1eddi g\u1eafn sao,\u2026)<\/span><\/p>\n

C\u1ea5p \u0111\u1ed9<\/b><\/h3>\n

S\u1ef1 thi\u0301ch th\u00fa trong vi\u1ec7c \u201cth\u0103ng c\u1ea5p\u201d \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea7n th\u01b0\u1edfng l\u1edbn h\u01a1n l\u00e0 y\u00ea\u0301u t\u00f4\u0301 quan tro\u0323ng th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c, g\u0103\u0301n bo\u0301 v\u01a1\u0301i tro\u0300 ch\u01a1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: Starbucks th\u01b0\u1edfng cho c\u00e1c kha\u0301ch ha\u0300ng nh\u1eefng ng\u00f4i sao sau m\u1ed7i l\u1ea7n mua h\u00e0ng, 25 ng\u00f4i sao kha\u0301ch ha\u0300ng \u0111\u01b0\u01a1\u0323c mi\u00ea\u0303n phi\u0301 1 ly n\u01b0\u01a1\u0301c b\u00e2\u0301t ky\u0300; 200 ng\u00f4i sao kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t loa\u0323i ba\u0301nh mi\u1ec5n ph\u00ed,\u2026<\/span><\/p>\n

\"Ca\u0301c<\/p>\n

Ca\u0301c y\u00ea\u0301u t\u00f4\u0301 ki\u0301ch thi\u0301ch ta\u0323o n\u00ean chi\u1ebfn l\u01b0\u1ee3c gamification th\u00e0nh c\u00f4ng<\/p>\n<\/div>\n

B\u1ea3ng x\u1ebfp h\u1ea1ng<\/b><\/h3>\n

Ng\u01b0\u1eddi d\u00f9ng tham gia ch\u01a1i game v\u00e0 ca\u0323nh tranh \u0111\u00ea\u0309 leo l\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng. B\u1ea3ng x\u1ebfp h\u1ea1ng c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea1nh tranh, k\u00edch ho\u1ea1t mong mu\u00f4\u0301n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 c\u00f3 \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i cu\u0309a kha\u0301ch ha\u0300ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd tham gia nhi\u1ec1u h\u01a1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh. \u0110\u00e2y la\u0300 y\u00ea\u0301u t\u00f4\u0301 th\u00fa v\u1ecb \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u1eef cho th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

Thanh ti\u1ebfn \u0111\u1ed9<\/b><\/h3>\n

Y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb khi kh\u00e1ch h\u00e0ng theo d\u00f5i qu\u00e1 tr\u00ecnh ti\u1ebfn b\u1ed9 c\u1ee7a h\u1ecd khi di chuy\u1ec3n t\u1eeb m\u1ed9t c\u1ea5p \u0111\u1ed9 sang c\u1ea5p \u0111\u1ed9 kh\u00e1c. Thanh ti\u1ebfn \u0111\u1ed9 l\u00e0 m\u1ed9t c\u00e1ch vui nh\u1ed9n \u0111\u1ec3 gi\u00fap ph\u00e1t tri\u1ec3n c\u1ea3m gi\u00e1c cam k\u1ebft v\u1edbi m\u1ed9t quy tr\u00ecnh c\u1ee5 th\u1ec3.\u00a0<\/span><\/p>\n

\u0110\u1ebfm ng\u01b0\u1ee3c<\/b><\/h3>\n

Th\u00e1ch th\u1ee9c ng\u01b0\u1eddi ch\u01a1i ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh \u0111\u00ea\u0309 \u0111a\u0323t \u0111\u01b0\u01a1\u0323c m\u00f4\u0323t ph\u00e2\u0300n th\u01b0\u01a1\u0309ng na\u0300o \u0111o\u0301.<\/span><\/p>\n

Ti\u1ec1n \u1ea3o<\/b><\/h3>\n

S\u1eed d\u1ee5ng ti\u1ec1n \u1ea3o l\u00e0 m\u1ed9t c\u00e1ch th\u00fa v\u1ecb \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o ra ti\u1ec1n c\u1ee7a ri\u00eang m\u00ecnh ch\u1ec9 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea1i c\u1eeda h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 mua h\u00e0ng ngay b\u00e2y gi\u1edd ho\u1eb7c t\u00edch lu\u1ef9 ti\u1ec1n \u1ea3o cho c\u00e1c giao d\u1ecbch trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n

Vi\u0301 du\u0323: Kohl\u2019s \u0111\u00e3 ta\u0323o ra ti\u00ea\u0300n a\u0309o Kohl\u2019s Cash \u0111\u00ea\u0309 th\u01b0\u01a1\u0309ng cho nh\u1eefng kha\u0301ch ha\u0300ng mua s\u1eafm th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n

\"Kohl's<\/p>\n

Kohl\u2019s Cash k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua s\u1eafm nhi\u1ec1u h\u01a1n<\/p>\n<\/div>\n

C\u00e1c v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng v\u1ec1 gamification<\/b><\/h2>\n

D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 vi\u0301 du\u0323 v\u00ea\u0300 ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u \u0111a\u0303 a\u0301p du\u0323ng gamification tha\u0300nh c\u00f4ng:<\/span><\/p>\n

McDonald\u2019s k\u00ea\u0301t h\u01a1\u0323p v\u01a1\u0301i Monopoly<\/b><\/h3>\n

McDonald\u2019s la\u0300 h\u00ea\u0323 th\u00f4\u0301ng chu\u00f4\u0303i c\u01b0\u0309a ha\u0300ng th\u01b0\u0301c \u0103n nhanh n\u00f4\u0309i ti\u00ea\u0301ng tr\u00ean kh\u0103\u0301p th\u00ea\u0301 gi\u01a1\u0301i. N\u0103m 2005, McDonald\u2019s k\u00ea\u0301t h\u01a1\u0323p v\u01a1\u0301i th\u01b0\u01a1ng hi\u00ea\u0323u Monopoly tri\u1ec3n khai tro\u0300 ch\u01a1i tru\u0323c tuy\u00ea\u0301n v\u01a1\u0301i b\u1ea3ng the\u0309 \u201cMonopoly\u201d \u1ea3o. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadp m\u00e3 v\u00e0 ch\u01a1i tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn \u0111\u00ea\u0309 gi\u00e0nh ca\u0301c gi\u1ea3i th\u01b0\u1edfng v\u00e2\u0323t ly\u0301 trong th\u1ebf gi\u1edbi th\u1ef1c, vi\u0301 du\u0323: gi\u1ea3i th\u01b0\u1edfng t\u1ee9c th\u00ec (m\u1ed9t chi\u1ebfc b\u00e1nh m\u00ec k\u1eb9p th\u1ecbt, \u0111u\u0300i ga\u0300 ra\u0301n,\u2026) ho\u1eb7c y\u00eau c\u1ea7u thu th\u1eadp m\u1ed9t b\u1ed9 th\u1ebb c\u00f9ng m\u00e0u \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t trong nh\u1eefng gi\u1ea3i th\u01b0\u1edfng ch\u00ednh (ti\u00ea\u0300n m\u0103\u0323t tr\u1ecb gi\u00e1 h\u00e0ng tr\u0103m ngh\u00ecn \u0111\u00f4 la, \u00f4 t\u00f4,\u2026).\u00a0<\/span><\/p>\n

McDonald\u2019s \u0111a\u0303 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn th\u1ea5y doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed5ng th\u1ec3 t\u0103ng \u1edf M\u1ef9. T\u01b0\u01a1ng t\u01b0\u0323 McDonald\u2019s, \u0111\u00f4\u0301i ta\u0301c Monopoly cu\u0303ng thu v\u00ea\u0300 nh\u01b0\u0303ng tha\u0300nh c\u00f4ng nh\u00e2\u0301t, \u01b0\u0301ng du\u0323ng tr\u00f2 ch\u01a1i cu\u0309a Monopoly \u0111\u00e3 co\u0301 h\u01a1n 2,5 tri\u1ec7u l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng, c\u01a1 s\u1edf d\u1eef li\u1ec7u CRM t\u0103ng g\u1ea5p 2 l\u1ea7n.<\/span><\/p>\n

Starbucks \u2013 \u201cCup Flip Game\u201d<\/b><\/h3>\n

Starbucks<\/span> la\u0300 m\u00f4\u0323t th\u01b0\u01a1ng hi\u00ea\u0323u ca\u0300 ph\u00ea n\u00f4\u0309i ti\u00ea\u0301ng tr\u00ean th\u00ea\u0301 gi\u01a1\u0301i \u0111\u00e3 tri\u1ec3n khai tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn l\u1eadt c\u1ed1c (Cup Flip Game). Ng\u01b0\u1eddi ch\u01a1i c\u1ea7n l\u1eadt ng\u01b0\u1ee3c c\u1ed1c l\u00ean kh\u00f4ng trung v\u1edbi c\u00e1c g\u00f3c \u0111\u1ed9 kh\u00e1c nhau \u0111\u1ec3 cu\u1ed1i c\u00f9ng c\u1ed1c v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c th\u0103ng b\u1eb1ng khi \u0111\u00e1p \u0111\u1ea5t. tarbucks khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb k\u1ebft qu\u1ea3 c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c phi\u1ebfu th\u01b0\u1edfng \u0111\u1ec3 s\u1eed d\u1ee5ng t\u1ea1i c\u1eeda h\u00e0ng.\u00a0<\/span><\/p>\n

K\u1ebft qu\u1ea3, tr\u00f2 ch\u01a1i c\u00f3 th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i <\/span>ch\u01a1i trung b\u00ecnh l\u00e0 30 gi\u00e2y<\/span>, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u00e0 90%, th\u1eddi gian t\u01b0\u01a1ng t\u00e1c l\u00e0 60 gi\u00e2y v\u00e0 m\u1ee5c ti\u00eau t\u1ea3i xu\u1ed1ng phi\u1ebfu th\u01b0\u1edfng v\u01b0\u1ee3t h\u01a1n 110%.<\/span><\/p>\n

\"Gamification<\/p>\n

Gamification c\u1ee7a Starbucks \u0111\u00e3 thu h\u00fat kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n<\/p>\n<\/div>\n

Banana Boat & Hawaiian Tropic \u2013 \u201cSun Fun Done Sweepstakes\u201d<\/b><\/h3>\n

Banana Boat \u2013 M\u00f4\u0323t th\u01b0\u01a1ng hi\u00ea\u0323u kem ch\u00f4\u0301ng n\u0103\u0301ng US co\u0301 tu\u00f4\u0309i \u0111\u01a1\u0300i h\u01a1n 40 n\u0103m \u0111a\u0303 cung c\u1ea5p r\u1ea5t nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh r\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng th\u00fa v\u1ecb nh\u01b0 Wheel of Fun, Bingo,\u2026 M\u1ed9t trong nh\u1eefng tr\u00f2 r\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng s\u00e1ng t\u1ea1o nh\u1ea5t l\u00e0 s\u1ef1 k\u00ea\u0301t h\u01a1\u0323p gi\u01b0\u0303a Banana Boat va\u0300 Hawaiian Tropic, Gamify \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u00f2 ch\u01a1i c\u00f3 t\u00ean \u201cSun. Fun. Done.\u201d. Tr\u00f2 ch\u01a1i khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ch\u01a1i chia s\u1ebb th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y l\u01b0\u01a1\u0323t ch\u01a1i tr\u00f2 ch\u01a1i.\u00a0<\/span><\/p>\n

Tr\u00f2 ch\u01a1i r\u1ea5t \u0111\u01a1n gi\u1ea3n: l\u1eafc c\u00e2y d\u1eeba v\u00e0 s\u1ed1 d\u1eeba r\u01a1i l\u00e0 s\u00f4\u0301 l\u00e2\u0300n b\u1ea1n c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t chuy\u1ebfn \u0111i c\u00f3 tr\u1ea3 ph\u00ed t\u1edbi Universal Orlando Resort. Tr\u00f2 ch\u01a1i co\u0301 hi\u0300nh a\u0309nh \u0111e\u0323p, \u0111em la\u0323i tra\u0309i nghi\u00ea\u0323m th\u01b0\u01a1ng hi\u00ea\u0323u thu\u0301 vi\u0323 \u0111\u00e3 thu h\u00fat 147.623 l\u01b0\u1ee3t ch\u01a1i, 19.416 l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c l\u00ean \u0111\u00ea\u0301n 98,7% v\u00e0 co\u0301 \u0111\u00ea\u0301n 130.783 ng\u01b0\u1eddi ch\u01a1i.<\/span><\/p>\n

Papi \u2013 \u201cDonut Match Game\u201d<\/b><\/h3>\n

Donut Papi, m\u1ed9t c\u1eeda h\u00e0ng b\u00e1nh r\u00e1n \u0111\u1ecba ph\u01b0\u01a1ng \u1edf Sydney, \u00dac \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Gamify \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng li\u00ean h\u1ec7 trong c\u01a1 s\u1edf d\u1eef li\u1ec7u. Tro\u0300 ch\u01a1i Donut cu\u0309a Papi co\u0301 ca\u0301ch ch\u01a1i gi\u00f4\u0301ng v\u01a1\u0301i Candy Crush Saga. Ngoa\u0300i ra, ng\u01b0\u1eddi ch\u01a1i c\u00e2\u0300n nh\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a m\u00ecnh \u0111\u1ec3 co\u0301 th\u00ea\u0309 ch\u01a1i \u0111\u1ed1i kh\u00e1ng.\u00a0<\/span><\/p>\n

Trong su\u00f4\u0301t 6 tu\u00e2\u0300n di\u00ea\u0303n ra tro\u0300 ch\u01a1i, Donut Papi th\u01b0\u01a1\u0300ng xuy\u00ean \u0111\u0103ng ta\u0309i ca\u0301c b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 c\u1ea1nh tranh gi\u1eefa nh\u1eefng ng\u01b0\u1eddi ch\u01a1i v\u00e0 h\u1ecd t\u1eb7ng m\u1ed9t h\u1ed9p b\u00e1nh r\u00e1n mi\u1ec5n ph\u00ed m\u1ed7i tu\u1ea7n cho ng\u01b0\u1eddi co\u0301 \u0111i\u1ec3m s\u00f4\u0301 cao nh\u1ea5t. Tr\u00f2 ch\u01a1i Donut Match Game \u0111\u00e3 mang v\u1ec1 cho Papi: 312 l\u01b0\u1ee3t chia s\u1ebb t\u1ef1 nhi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, 41.659 s\u00f4\u0301 l\u1ea7n \u0111\u01b0\u01a1\u0323c ch\u01a1i v\u1edbi t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh tro\u0300 ch\u01a1i l\u00ean \u0111\u00ea\u0301n 89,4%.<\/span><\/p>\n

\"Donut<\/p>\n

Donut Match Game nhanh ch\u00f3ng thu h\u00fat s\u1ef1 tham gia v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Ford \u2013 \u201cEscape Route\u201d<\/b><\/h3>\n

Ford \u2013 M\u00f4\u0323t nha\u0300 sa\u0309n xu\u00e2\u0301t \u00f4 t\u00f4 \u0111a qu\u00f4\u0301c gia t\u1ea1o ra tr\u00f2 ch\u01a1i \u201cFord Escape Route\u201d t\u01b0\u01a1ng t\u00e1c tr\u00ean Mustang Mach-E, giao nhi\u1ec7m v\u1ee5 cho ng\u01b0\u1eddi ch\u01a1i gi\u1ea3i c\u00e1c manh m\u1ed1i v\u00e0 l\u00e0m theo ch\u1ec9 d\u1eabn \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng. Tr\u00f2 ch\u01a1i \u0111\u01b0\u01a1\u0323c thi\u00ea\u0301t k\u00ea\u0301 d\u01b0\u0323a tr\u00ean ph\u1ea7n c\u1ee9ng chuy\u00ean d\u1ee5ng du\u0300ng \u0111\u1ec3 giao ti\u1ebfp v\u1edbi c\u00e1c t\u00ednh n\u0103ng \u0111i\u1ec1u khi\u1ec3n ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 \u0111i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed, loa v\u00e0 gh\u1ebf \u0111i\u1ec7n \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ch\u01a1i game.<\/span><\/p>\n

Tr\u00f2 ch\u01a1i \u201cFord Escape Route\u201d \u0111\u00e3 tha\u0300nh c\u00f4ng mang l\u1ea1i doanh thu b\u00e1n xe h\u01a1n 8 tri\u1ec7u USD cho Ford Motors, s\u1ed1 l\u01b0\u1ee3t th\u00edch tr\u00ean Facebook t\u0103ng 600% v\u00e0 h\u01a1n 100 tri\u1ec7u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb tr\u00ean Twitter.<\/span><\/p>\n

Domino \u2013 \u201cPizza Hero\u201d<\/b><\/h3>\n

Domino la\u0300 m\u00f4\u0323t chu\u1ed7i nh\u00e0 h\u00e0ng pizza M\u1ef9 n\u00f4\u0309i ti\u00ea\u0301ng. Domino \u0111a\u0303 ta\u0323o chi\u00ea\u0301n l\u01b0\u01a1\u0323c gamification \u0111\u00f4\u0323c \u0111a\u0301o co\u0301 t\u00ean \u201cPizza Hero\u201d. Tr\u00f2 ch\u01a1i n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u1ef1 m\u00ecnh tham gia v\u00e0o qu\u00e1 tr\u00ecnh l\u00e0m b\u00e1nh pizza, t\u1eeb vi\u1ec7c ch\u1ecdn lo\u1ea1i b\u00e1nh, ch\u1ecdn s\u1ed1 l\u01b0\u1ee3ng v\u00e0 lo\u1ea1i nh\u00e2n, \u0111\u1ebfn vi\u1ec7c th\u00eam c\u00e1c lo\u1ea1i gia v\u1ecb v\u00e0 l\u1ef1a ch\u1ecdn s\u1ed1 l\u01b0\u1ee3ng ph\u00f4 mai. T\u1ea5t c\u1ea3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh n\u00e0y ta\u0323o n\u00ean s\u01b0\u0323 t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb, gi\u00fap ng\u01b0\u1eddi ch\u01a1i c\u1ea3m th\u1ea5y mi\u0300nh nh\u01b0 l\u00e0 m\u1ed9t \u0111\u1ea7u b\u1ebfp ch\u00ednh t\u1ea1i Domino. M\u00f4 ph\u1ecfng quy tr\u00ecnh l\u00e0m b\u00e1nh th\u1ef1c t\u1ebf, \u201cPizza Hero\u201d \u0111a\u0303 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, k\u00edch th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng li\u00ean k\u1ebft t\u00ecnh c\u1ea3m v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

\"Gamification<\/p>\n

Gamification c\u1ee7a Domino gi\u00fap doanh thu t\u0103ng 30%<\/p>\n<\/div>\n

Chi\u00ea\u0301n di\u0323ch gamification \u201cPizza Hero\u201d \u0111a\u0303 thu v\u00ea\u0300 nh\u01b0\u0303ng tha\u0300nh c\u00f4ng \u0111a\u0301ng k\u00ea\u0309 nh\u01b0: T\u0103ng 30% doanh thu, thu hu\u0301t kha\u0301ch ha\u0300ng la\u0300m 7.059.325 tri\u1ec7u c\u00e1i pizza th\u00f4ng qua \u1ee9ng d\u1ee5ng tro\u0300 ch\u01a1i, h\u01a1n 328.610 l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng.\u00a0<\/span><\/p>\n

Co\u0301 th\u00ea\u0309 th\u00e2\u0301y, gamification kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi m\u1ebb m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 game v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, k\u00edch th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng chung quanh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. S\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u1ee9ng d\u1ee5ng linh ho\u1ea1t gamification trong ti\u00ea\u0301p thi\u0323 se\u0303 \u0111o\u0301ng vai tro\u0300 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u0103\u0301c v\u01a1\u0301i kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng cu\u0309a th\u01b0\u01a1ng hi\u00ea\u0323u.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 ng\u00e0y nay, vi\u1ec7c \u00e1p d\u1ee5ng gamification trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gamification marketing kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng h\u1ee9ng th\u00fa v\u00e0 tham gia t\u00edch c\u1ef1c v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. Ti\u0300m hi\u00ea\u0309u va\u0300 kh\u00e1m ph\u00e1 nh\u01b0\u0303ng l\u01a1\u0323i i\u0301ch, y\u00ea\u0301u t\u00f4\u0301 va\u0300 vi\u0301 du\u0323 v\u00ea\u0300 ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u \u0111a\u0303 a\u0301p du\u0323ng gamification tha\u0300nh c\u00f4ng trong ba\u0300i vi\u00ea\u0301t.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70223"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70223"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70223\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}