{"id":70876,"date":"2024-03-22T02:48:04","date_gmt":"2024-03-21T19:48:04","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-chien-dich-cham-soc-khach-hang-hieu-qua-hoc-hoi-tu-cac-thuong-hieu-noi-tieng.html"},"modified":"2024-03-22T02:48:04","modified_gmt":"2024-03-21T19:48:04","slug":"cac-chien-dich-cham-soc-khach-hang-hieu-qua-hoc-hoi-tu-cac-thuong-hieu-noi-tieng","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-chien-dich-cham-soc-khach-hang-hieu-qua-hoc-hoi-tu-cac-thuong-hieu-noi-tieng.html","title":{"rendered":"Ca\u0301c chi\u00ea\u0301n di\u0323ch ch\u0103m so\u0301c kha\u0301ch ha\u0300ng hi\u1ec7u qua\u0309: ho\u0323c ho\u0309i t\u01b0\u0300 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng"},"content":{"rendered":"
\n

B\u00ean c\u1ea1nh vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, c\u00e1c chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ebfn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i doanh thu v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 x\u00e2y d\u1ef1ng quy tr\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng hi\u1ec7u qu\u1ea3. D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t mang \u0111\u1ebfn nh\u1eefng k\u1ebft n\u1ed1i v\u00e0 tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn kinh doanh c\u0169ng nh\u01b0 n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. M\u1ed7i s\u1ea3n ph\u1ea9m, m\u1eb7t h\u00e0ng c\u1ea7n c\u00f3 chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ri\u00eang ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3.<\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch chuy\u00ean nghi\u1ec7p, to\u00e0n di\u1ec7n<\/p>\n<\/div>\n

L\u1ee3i \u00edch c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c<\/b><\/h2>\n

Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p, mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng. Tr\u01b0\u1edbc h\u1ebft, n\u00f3 gi\u00fap t\u1ea1o l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t v\u00e0 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 m\u00e0 c\u00f2n t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p cho ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n

Ngo\u00e0i ra, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady. Vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c c\u0169ng gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Ca\u0301c chi\u00ea\u0301n di\u0323ch ch\u0103m so\u0301c kha\u0301ch ha\u0300ng hi\u00ea\u0323u qua\u0309<\/b><\/h2>\n

M\u1ed7i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ea7n c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1c nhau. C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng khi t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c, ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ph\u00e2n lo\u1ea1i th\u00e0nh 3 nh\u00f3m ch\u00ednh g\u1ed3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 kh\u00e1ch h\u00e0ng c\u0169.<\/span><\/p>\n

Chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng mua s\u1eafm, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai. T\u00ecm ki\u1ebfm v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1 v\u00e0 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c gi\u1edbi thi\u1ec7u t\u1eeb t\u1ec7p kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. T\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

Ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 mua h\u00e0ng, b\u1ea1n v\u1eabn n\u00ean duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u00e0 li\u00ean l\u1ea1c v\u1edbi h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1eb5n s\u00e0ng quay tr\u1edf l\u1ea1i l\u1ea7n ti\u1ebfp theo.<\/span><\/p>\n

>> Xem th\u00eam: <\/span>Hi\u1ec3u v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u01b0ng b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3?<\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

Chi\u1ebfn d\u1ecbch cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b><\/h3>\n

Theo <\/span>t\u1ea1p ch\u00ed Harvard Business Review,<\/span> x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m 5-25\u00a0 l\u1ea7n chi ph\u00ed so v\u1edbi t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi. Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u00f3 th\u1ec3 k\u1ec3 t\u1edbi ch\u00ednh s\u00e1ch t\u00edch \u0111i\u1ec3m khi mua h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y k\u00edch th\u00edch kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua s\u1eafm v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, t\u00edch l\u0169y \u0111\u1ebfn khi nh\u1eadn \u0111\u01b0\u1ee3c voucher gi\u1ea3m gi\u00e1 ho\u1eb7c qu\u00e0 t\u1eb7ng gi\u00e1 tr\u1ecb.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1eb7ng qu\u00e0 cho kh\u00e1ch v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 sinh nh\u1eadt, l\u1ec5 t\u1ebft,\u2026C\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i khi gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng, gi\u00fap m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi t\u1eeb data kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/p>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/b><\/h3>\n

Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn gi\u1eefa t\u1ec7p kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 kh\u00e1ch h\u00e0ng c\u0169. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00e2y l\u00e0 hai nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Kh\u00e1ch h\u00e0ng c\u0169 \u0111\u00e3 t\u1eebng mua ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a quay l\u1ea1i th\u00eam l\u1ea7n 2, l\u1ea7n 3.\u00a0<\/span><\/p>\n

Th\u01b0\u1eddng xuy\u00ean li\u00ean l\u1ea1c v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 th\u1ec3 bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. \u0110\u1ed1i v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p c\u1ea7n kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn, t\u00ecm ra nguy\u00ean nh\u00e2n t\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u01b0a s\u1eed d\u1ee5ng ho\u1eb7c mua l\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. T\u1eeb \u0111\u00f3 c\u00f3 k\u1ebf ho\u1ea1ch c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/p>\n<\/div>\n

3 chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng<\/b><\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, mang l\u1ea1i doanh thu v\u00e0 th\u00fac \u0111\u1ea9y h\u00ecnh \u1ea3nh doanh nghi\u1ec7p. \u0110i\u1ec3n h\u00ecnh trong \u0111\u00f3 c\u00f3 th\u1ec3 k\u1ec3 t\u1edbi Viettel, Apple, Vinamilk,\u2026<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a Viettel<\/b><\/h3>\n

Theo <\/span>b\u00e1o c\u00e1o c\u1ee7a KPMG,<\/span> m\u1ed9t trong b\u1ed1n c\u00f4ng ty ki\u1ec3m to\u00e1n l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Viettel l\u00e0 doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng duy nh\u1ea5t \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o top 10 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc nh\u1ea5t. N\u0103m 2019, Viettel tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng Viettel++, h\u01b0\u1edfng l\u1ee3i t\u01b0\u0300 g\u1ea7n 70 tri\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 ghi l\u1ea1i t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, th\u01b0\u1edfng \u0111i\u1ec3m trung th\u00e0nh v\u00e0 cung c\u1ea5p c\u1eadp nh\u1eadt th\u1eddi gian th\u1ef1c, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Trong n\u0103m 2020, Viettel ti\u1ebfp t\u1ee5c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p gi\u1ea3i ph\u00e1p s\u1ed1 nh\u01b0 My Viettel v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0o c\u00e1c k\u00eanh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a Apple<\/b><\/h3>\n

Apple l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf n\u1ed5i ti\u1ebfng v\u1ec1 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng Apple h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 to\u00e0n di\u1ec7n trong qu\u00e1 tr\u00ecnh tr\u01b0\u1edbc, trong v\u00e0 sau khi mua h\u00e0ng.<\/span><\/p>\n

C\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng th\u01b0\u1eddng c\u00f3 t\u1eeb 5-10 nh\u00e2n vi\u00ean s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 ngay khi kh\u00e1ch b\u01b0\u1edbc v\u00e0o. Ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 c\u1ee7a Apple c\u0169ng r\u1ea5t linh ho\u1ea1t: kh\u00e1ch c\u00f3 th\u1ec3 \u0111\u1ed5i tr\u1ea3 s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eeda ch\u1eefa mi\u1ec5n ph\u00ed d\u00f9 \u0111\u00e3 h\u1ebft b\u1ea3o h\u00e0nh. T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y mang l\u1ea1i s\u1ef1 an t\u00e2m cho kh\u00e1ch h\u00e0ng khi mua s\u1eafm v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a Vinamilk<\/b><\/h3>\n

Vinamilk kh\u00f4ng ch\u1ec9 ghi \u0111i\u1ec3m v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n nh\u1edd quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, bao g\u1ed3m c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng.<\/span><\/p>\n

H\u1ecd ti\u1ebfp nh\u1eadn th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng qua nhi\u1ec1u k\u00eanh v\u00e0 x\u1eed l\u00fd ch\u00fang th\u00f4ng qua h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. Vinamilk cam k\u1ebft gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 th\u00e2n thi\u1ec7n, sau \u0111\u00f3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n. Cu\u1ed1i c\u00f9ng, h\u1ecd t\u1ea1o m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

>> Xem th\u00eam: <\/span>Tham kh\u1ea3o gi\u1ea3i ph\u00e1p c\u1ee7a Park Place \u0111\u1ec3 h\u00fat \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d t\u1edbi c\u1eeda h\u00e0ng<\/span><\/p>\n

G\u1ee3i \u00fd 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 v\u1eady, m\u1ed9t chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng th\u1ec3 thi\u1ebfu 7 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

T\u00ecm hi\u1ec3u v\u00e0 n\u1eafm r\u00f5 th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1c th\u00f4ng tin v\u1ec1 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, th\u00f3i quen mua s\u1eafm v\u00e0 truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.<\/span><\/p>\n

\"T\u00ecm<\/p>\n

T\u00ecm hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/b><\/h3>\n

Sau khi \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, ti\u1ebfp theo b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m kh\u00e1ch h\u00e0ng s\u1ebd ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/p>\n

T\u1ea1o tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Gi\u1eefa th\u1ecb tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh, s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c chuy\u00ean nghi\u1ec7p, t\u1eadn t\u00ecnh, h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng, kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi doanh nghi\u1ec7p h\u01a1n.<\/span><\/p>\n

\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch h\u00e0ng b\u1ecb thu h\u00fat h\u01a1n v\u1edbi tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 \u1ea5n t\u01b0\u1ee3ng<\/p>\n<\/div>\n

Mang l\u1ea1i \u01b0u \u0111\u00e3i v\u00e0 gi\u00e1 tr\u1ecb gia t\u0103ng<\/b><\/h3>\n

Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n, khuy\u1ebfn m\u00e3i l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c voucher gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng k\u00e8m ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Trong c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 sinh nh\u1eadt, ng\u00e0y l\u1ec5, T\u1ebft, \u0111\u1eebng qu\u00ean g\u1eedi t\u1eb7ng nh\u1eefng khuy\u1ebfn m\u00e3i \u0111\u1ebfn m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng CRM h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Th\u00f4ng qua vi\u1ec7c theo d\u00f5i th\u00f4ng tin v\u00e0 ghi ch\u00e9p l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng marketing ph\u00f9 h\u1ee3p.<\/span><\/p>\n

\"\u00c1p<\/p>\n

\u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 CRM trong chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u0169 m\u00e0 c\u00f2n gia t\u0103ng hi\u1ec7u qu\u1ea3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n giao ti\u1ebfp \u0111\u1ecbnh k\u1ef3 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua email, tin nh\u1eafn, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n li\u00ean l\u1ea1c kh\u00e1c.<\/span><\/p>\n

Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/b><\/h3>\n

Sau khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ti\u1ebfp t\u1ee5c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1. C\u00e1c th\u00f4ng tin n\u00e0y cho bi\u1ebft chi\u1ebfn d\u1ecbch c\u00f3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 hay kh\u00f4ng, t\u1eeb \u0111\u00f3 c\u00f3 h\u01b0\u1edbng \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

>> Xem th\u00eam: <\/span>5 b\u00ed k\u00edp gi\u00fap n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a c\u00e1c v\u1ecb \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d<\/span><\/p>\n

\"\u0110\u00e1nh<\/p>\n

\u0110\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n sau m\u1ed7i chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec1u sau:<\/span><\/p>\n

    \n
  • Khi x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u00f3ng vai quan tr\u1ecdng nh\u1ea5t. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng gi\u00fap t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p.<\/span><\/li>\n
  • T\u1ea1o th\u00f4ng \u0111i\u1ec7p v\u00e0 n\u1ed9i dung th\u00fa v\u1ecb, h\u1eefu \u00edch v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung theo giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u0169ng l\u00e0 l\u01b0u \u00fd \u0111\u00e1ng xem x\u00e9t.<\/span><\/li>\n
  • L\u1eadp k\u1ebf ho\u1ea1ch th\u1eddi gian v\u00e0 t\u1ea7n su\u1ea5t g\u1eedi th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 tr\u00e1nh qu\u00e1 \u00edt ho\u1eb7c qu\u00e1 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p, d\u1eabn \u0111\u1ebfn qu\u00ean l\u00e3ng ho\u1eb7c c\u1ea3m gi\u00e1c qu\u1ea5y r\u1ed1i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
  • S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 CRM v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing.<\/span><\/li>\n
  • \u0110\u00e1nh gi\u00e1 v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n ch\u00fang theo th\u1eddi gian, d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 click-through v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n
  • Cu\u1ed1i c\u00f9ng, c\u1ea7n li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n v\u00e0 th\u00edch nghi v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

    C\u00f3 th\u1ec3 th\u1ea5y, chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. X\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3 v\u1eeba gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed, v\u1eeba n\u00e2ng cao chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    B\u00ean c\u1ea1nh vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, c\u00e1c chi\u1ebfn d\u1ecbch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ebfn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i doanh thu v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70876"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70876"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70876\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}