{"id":70922,"date":"2024-03-23T14:47:57","date_gmt":"2024-03-23T07:47:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thong-ke-ve-viec-su-dung-facebook-trong-thuong-mai-dien-tu.html"},"modified":"2024-03-23T14:47:57","modified_gmt":"2024-03-23T07:47:57","slug":"thong-ke-ve-viec-su-dung-facebook-trong-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thong-ke-ve-viec-su-dung-facebook-trong-thuong-mai-dien-tu.html","title":{"rendered":"Th\u1ed1ng k\u00ea v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng Facebook trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"
Hi\u1ec7n nay, xu h\u01b0\u1edbng kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i (\u0111\u1eb7c bi\u1ec7t l\u00e0 Facebook) \u0111ang b\u00f9ng n\u1ed5 v\u00e0 ph\u00e1t tri\u1ec3n v\u1edbi quy m\u00f4 l\u1edbn. Theo b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (n\u0103m 2013) c\u1ee7a C\u1ee5c Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed v\u00e0 C\u00f4ng Ngh\u1ec7 Th\u00f4ng Tin, kho\u1ea3ng 45% ng\u01b0\u1eddi d\u00f9ng internet \u0111\u00e3 mua s\u1eafm tr\u00ean Facebook.\u00a0<\/span><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng n\u00e0y v\u00e0 b\u1ed5 sung k\u00eanh b\u00e1n h\u00e0ng online qua Facebook nh\u1eb1m gi\u1ea3m chi ph\u00ed \u0111\u1ea7u v\u00e0o v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin th\u1ed1ng k\u00ea v\u1ec1 Facebook trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean tham kh\u1ea3o \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh ph\u00f9 h\u1ee3p.<\/span><\/p>\n

1. S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 Facebook<\/b><\/h2>\n

M\u1ea1ng x\u00e3 h\u1ed9i Facebook hi\u1ec7n v\u1eabn \u0111ang gi\u1eef danh hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi. \u0110i\u00ea\u0300u na\u0300y \u0111\u01b0\u01a1\u0323c ch\u01b0\u0301ng minh qua ca\u0301c th\u00f4\u0301ng k\u00ea sau:\u00a0<\/span><\/p>\n

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  • Facebook c\u00f3 2,93 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 39 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng). D\u00f9 ph\u1ea3i tr\u1ea3i qua giai \u0111o\u1ea1n \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u v\u00e0 kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf, Facebook v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ti\u1ebfp c\u1eadn c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, Facebook v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n
  • T\u00ednh \u0111\u1ebfn th\u00e1ng 11 n\u0103m 2022, 36,7% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi c\u00f3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i Facebook m\u1ed7i th\u00e1ng. Ngo\u00e0i ra, 47% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 13 s\u1eed d\u1ee5ng Facebook.<\/span><\/li>\n
  • Facebook co\u0301 gia\u0301 tri\u0323 th\u01b0\u01a1ng hi\u00ea\u0323u x\u00ea\u0301p ha\u0323ng 7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbii v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u00e0 101,2 t\u1ef7 USD (trong n\u0103m 2022).\u00a0<\/span><\/li>\n
  • Facebook l\u00e0 \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi, sau Youtube (th\u00f4\u0301ng k\u00ea d\u1ef1a theo t\u1ed5ng th\u1eddi gian s\u1eed d\u1ee5ng). V\u1ecb tr\u00ed th\u1ee9 3 v\u00e0 th\u1ee9 4 l\u00e0 Instagram v\u00e0 TikTok.\u00a0<\/span><\/li>\n<\/ul>\n
    \"Facebook<\/p>\n

    Facebook v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi<\/p>\n<\/div>\n

    2. S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 th\u00f3i quen s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/b><\/h2>\n

    D\u00f9 hi\u1ec7n nay c\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng v\u1eabn d\u00f9ng Facebook. B\u00ean d\u01b0\u1edbi l\u00e0 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 th\u00f3i quen s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/p>\n

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    • 67% ng\u01b0\u1eddi d\u00f9ng c\u00f3 s\u1eed d\u1ee5ng Facebook h\u00e0ng th\u00e1ng: H\u00e0ng ng\u00e0y, Facebook c\u00f3 kho\u1ea3ng 1,98 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 chi\u1ebfm t\u1ef7 l\u1ec7 l\u00e0 67% m\u1ed7i th\u00e1ng.\u00a0<\/span><\/li>\n
    • Facebook l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i y\u00eau th\u00edch c\u1ee7a l\u1ee9a tu\u1ed5i t\u1eeb 35 \u0111\u1ebfn 44.\u00a0 \u0110\u00e2y l\u00e0 l\u1ee9a tu\u1ed5i thu\u1ed9c th\u1ebf h\u1ec7 Y. Ng\u01b0\u1eddi d\u00f9ng nam gi\u1edbi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 25 \u0111\u1ebfn 30 th\u01b0\u1eddng d\u00f9ng Facebook. Trong khi \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng n\u1eef l\u1ea1i chu\u1ed9ng Instagram. T\u1eeb 33 \u0111\u1ebfn 44, \u0111\u00e2y l\u00e0 l\u1ee9a tu\u1ed5i ng\u01b0\u1eddi d\u00f9ng n\u1eef c\u00f3 xu h\u01b0\u1edbng d\u00f9ng Facebook. N\u1ebfu th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c b\u1ea1n thu\u1ed9c c\u00e1c l\u1ee9a tu\u1ed5i n\u00e0y, th\u00ec h\u00e3y \u01b0u ti\u00ean Facebook trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.\u00a0\u00a0<\/span><\/li>\n
    • 7% c\u00e1c b\u1ea1n th\u1ebf h\u1ec7 Z c\u00f3 d\u1ef1 \u0111\u1ecbnh b\u1ecf d\u00f9ng Facebook (trong n\u0103m 2023): th\u1ebf h\u1ec7 Z c\u00f3 xu h\u01b0\u1edbng d\u00f9ng Tik Tok nhi\u1ec1u h\u01a1n Facebook. 25% c\u00e1c b\u1ea1n tr\u1ebb c\u00f2n l\u1ea1i kh\u00f4ng b\u1ecf, nh\u01b0ng h\u1ecd s\u1ebd d\u00e0nh \u00edt th\u1eddi gian d\u00f9ng Facebook h\u01a1n c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. Tuy 7% kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ef7 l\u1ec7 l\u1edbn nh\u01b0ng \u0111\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n l\u01b0u \u00fd v\u1ec1 th\u00f3i quen s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a gi\u1edbi tr\u1ebb \u0111\u1ec3 c\u00f3 h\u01b0\u1edbng ti\u1ebfp c\u1eadn hi\u00ea\u0323u qua\u0309.<\/span><\/li>\n
    • 19,7 gi\u1edd l\u00e0 s\u1ed1 trung b\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u00e0nh th\u1eddi gian s\u1eed d\u1ee5ng Facebook m\u1ed7i th\u00e1ng, x\u00ea\u0301p vi\u0323 tri\u0301 th\u01b0\u0301 3. \u0110\u1ee9ng \u0111\u1ea7u l\u00e0 YouTube (23,4 gi\u1edd) v\u00e0 TikTok (22,9 gi\u1edd). \u0110\u00e2y l\u00e0 th\u1ed1ng k\u00ea l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android.<\/span><\/li>\n
    • Ng\u01b0\u1eddi d\u00f9ng \u1edf M\u1ef9 d\u00e0nh kho\u1ea3ng 30,1 ph\u00fat h\u00e0ng ng\u00e0y cho Facebook: v\u1edbi ng\u01b0\u1eddi M\u1ef9 tr\u01b0\u1edfng th\u00e0nh, h\u1ecd th\u01b0\u1eddng d\u00e0nh kho\u1ea3ng 30,1 ph\u00fat h\u00e0ng ng\u00e0y \u0111\u1ec3 l\u01b0\u1edbt Facebook. Con s\u1ed1 n\u00e0y ch\u1ec9 th\u1ea5p h\u01a1n l\u01b0\u1ee3ng ng\u01b0\u1eddi xem tr\u00ean TikTok (g\u1ea7n 46 ph\u00fat).<\/span><\/li>\n
    • 31% ng\u01b0\u1eddi d\u00f9ng M\u1ef9 s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 c\u1eadp nh\u1eadt tin t\u1ee9c h\u00e0ng ng\u00e0y: d\u00f9 ng\u01b0\u1eddi M\u1ef9 \u00edt quan t\u00e2m \u0111\u1ebfn tin t\u1ee9c, nh\u01b0ng h\u1ecd v\u1eabn l\u01b0\u1edbt Facebook \u0111\u1ec3 \u0111\u1ecdc tin t\u1ee9c (bao g\u1ed3m c\u00e1c tin t\u1ee9c v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd y\u00eau th\u00edch). D\u00f9 t\u1ef7 l\u1ec7 n\u00e0y c\u00f3 s\u1ee5t gi\u1ea3m (36% n\u0103m 2020), nh\u01b0ng nh\u00ecn chung t\u1ef7 l\u1ec7 v\u1eabn cao h\u01a1n c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/span><\/li>\n<\/ul>\n

      3. S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 fanpage Facebook\u00a0<\/b><\/h2>\n

      Doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem d\u1eef li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i trang fanpage, s\u1ed1 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng, l\u01b0\u1ee3ng click v\u00e0o b\u00e0i \u0111\u0103ng (th\u01b0\u1eddng ho\u1eb7c qu\u1ea3ng c\u00e1o) tr\u00ean trang c\u1ee7a doanh nghi\u1ec7p, s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a doanh nghi\u1ec7p t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

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      • Kho\u1ea3ng 1,68 l\u1ea7n (h\u00e0ng ng\u00e0y) l\u00e0 t\u1ec9 l\u1ec7 c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean trang Facebook: h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 b\u00e0i \u0111\u0103ng l\u00e0 b\u00e0i d\u1ea1ng li\u00ean k\u1ebft (52,2%), b\u00e0i ch\u1ee9a h\u00ecnh \u1ea3nh (28,8%), b\u00e0i ch\u1ee9a video (17,1%) v\u00e0 b\u00e0i \u0111\u0103ng ng\u1eafn d\u01b0\u1edbi d\u1ea1ng d\u00f2ng tr\u1ea1ng th\u00e1i ho\u1eb7c c\u1ea3m x\u00fac (1,8%)<\/span><\/li>\n
      • 0.07% l\u00e0 t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed9t b\u00e0i \u0111\u0103ng fanpage: t\u1ec9 l\u1ec7 n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i gi\u1eefa c\u00e1c lo\u1ea1i b\u00e0i \u0111\u0103ng tr\u00ean fanpage. C\u00e1c b\u00e0i vi\u1ebft c\u00f3 ch\u1ee9a h\u00ecnh \u1ea3nh minh h\u1ecda th\u01b0\u1eddng c\u00f3 t\u1ec9 l\u1ec7 l\u00e0 0,12%. B\u00e0i \u0111\u0103ng \u1edf d\u1ea1ng tr\u1ea1ng th\u00e1i \u0111\u01a1n thu\u1ea7n s\u1ebd c\u00f3 t\u1ec9 l\u1ec7 th\u1ea5p h\u01a1n (0,11%). B\u00e0i \u0111\u0103ng video c\u00f3 t\u1ec9 l\u1ec7 kho\u1ea3ng 0,008% v\u00e0 li\u00ean k\u1ebft b\u00e0i vi\u1ebft ch\u1ec9 c\u00f3 0,004%.<\/span><\/li>\n
      • H\u01a1n 52% ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p tr\u00ean Facebook: Meta cung c\u1ea5p t\u00ednh n\u0103ng cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p b\u1ed5 sung plugin chat t\u1eeb Facebook Messenger v\u00e0o trang web, nh\u1eb1m c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng). D\u00f9 t\u00ednh n\u0103ng n\u00e0y ch\u1ec9 gi\u1edbi h\u1ea1n s\u1eed d\u1ee5ng \u1edf Facebook Messenger, n\u00f3 l\u1ea1i l\u00e0 t\u00ednh n\u0103ng h\u1eefu \u00edch v\u1edbi doanh nghi\u1ec7p.<\/span><\/li>\n
      • Facebook chi\u1ebfm 71,64% l\u01b0\u1ee3ng \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website: l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o c\u00e1c trang website c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u \u0111\u1ebfn t\u1eeb Facebook. Sau Facebook l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i X (Twitter) v\u1edbi t\u1ec9 l\u1ec7 l\u00e0 9,02%. N\u1ebfu c\u00e1c b\u1ea1n mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web ho\u1eb7c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, th\u00ec Facebook l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n
        \"Ng\u01b0\u1eddi<\/p>\n

        Ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng ng\u00e0y<\/p>\n<\/div>\n

        4. S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o Facebook<\/b><\/h2>\n

        N\u1ebfu c\u00e1c b\u1ea1n \u0111ang c\u00f3 d\u1ef1 \u0111\u1ecbnh l\u1eadp c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook cho c\u00f4ng ty, th\u00ec b\u1ea1n s\u1ebd ch\u1eafc ch\u1eafn quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 qu\u1ea3ng c\u00e1o Facebook. H\u00e3y theo d\u00f5i m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a kinh doanh tr\u00ean Facebook trong c\u00e1c k\u1ebf ho\u1ea1ch l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/span><\/p>\n

          \n
        • Doanh thu d\u1ef1 ki\u1ebfn c\u1ee7a Facebook d\u1ef1 ki\u1ebfn t\u0103ng 75,11 t\u1ef7 USD trong n\u0103m 2024. Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a Facebook \u0111\u00e3 s\u1ee5t gi\u1ea3m trong n\u0103m 2022. Tuy nhi\u00ean, theo d\u1ef1 \u0111o\u00e1n c\u1ee7a eMarketer, doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y s\u1ebd kh\u1edfi s\u1eafc trong n\u0103m 2023 (kho\u1ea3ng 71,32 t\u1ef7 USD) v\u00e0 th\u1eadm ch\u00ed l\u00e0 n\u0103m 2024 (75 t\u1ef7 USD).<\/span><\/li>\n
        • Ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u1eeb qu\u1ea3ng c\u00e1o Facebook kho\u1ea3ng 2,8 t\u1ef7 ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi, v\u00ec Facebook v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng n\u00ean ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng v\u1eabn chi\u1ebfm th\u1ebf th\u01b0\u1ee3ng phong. V\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb l\u1ea5y t\u0103ng tr\u01b0\u1edfng l\u00e0 tr\u1ecdng t\u00e2m, h\u1ecd s\u1ebd lu\u00f4n \u01b0u ti\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean Facebook.<\/span><\/li>\n
        • 18,7 % \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook \u1edf \u0110\u00f4ng Nam \u00c1. \u0110\u00e2y l\u00e0 t\u1ec9 l\u1ec7 chi\u1ebfm ph\u1ea7n l\u1edbn trong c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Sau \u0110\u00f4ng Nam \u00c1, khu v\u1ef1c Nam M\u1ef9 c\u00f3 t\u1ec9 l\u1ec7 l\u00e0 12,1%.<\/span><\/li>\n
        • Qu\u1ea3ng c\u00e1o Facebook ti\u1ebfp c\u1eadn kho\u1ea3ng 62,6% d\u00e2n s\u1ed1 t\u1ea1i M\u1ef9 (t\u1eeb 13 tu\u1ed5i): 2,08 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u00e0 qu\u1ea3ng c\u00e1o Facebook ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u1edf M\u1ef9. Con s\u1ed1 n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u01a1n 1\/3 d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi.<\/span><\/li>\n
        • 40% tr\u00ean t\u1ed5ng l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u00ean Facebook thu\u1ed9c lo\u1ea1i \u201cclick to Message\u201d: qu\u1ea3ng c\u00e1o Facebook click to message l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o nh\u1eafn tin qua Facebook Messenger. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch \u0111ang quan t\u00e2m \u0111\u1ebfn b\u00e0i qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean Messenger. V\u1edbi t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a n\u00f3, nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn v\u00e0 n\u00f3 \u0111\u00e3 chi\u1ebfm \u0111\u1ebfn 40% t\u1ed5ng l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/span><\/li>\n
        • Ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 2,249 t\u1ec9 ng\u01b0\u1eddi d\u00f9ng khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook. T\u00ednh \u0111\u1ebfn th\u00e1ng 4 n\u0103m 2023, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kho\u1ea3ng 2,249 t\u1ec9 ng\u01b0\u1eddi d\u00f9ng khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Co\u0301 kho\u1ea3ng 75,3% ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean Facebook trong v\u00f2ng 30 ng\u00e0y (t\u00ednh \u0111\u1ebfn th\u00e1ng 4 n\u0103m 2023).<\/span><\/li>\n
        • D\u1ef1a tr\u00ean c\u00f4ng b\u1ed1 c\u1ee7a Facebook v\u00e0o th\u00e1ng 6 n\u0103m 2021, trung bi\u0300nh ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o 12 b\u00e0i qu\u1ea3ng c\u00e1o m\u1ed7i th\u00e1ng. Ng\u01b0\u1eddi d\u00f9ng n\u1eef c\u00f3 xu h\u01b0\u1edbng nh\u1ea5p v\u00e0o 14 b\u00e0i qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n so v\u1edbi ng\u01b0\u1eddi d\u00f9ng nam l\u00e0 8-10 b\u00e0i (trong v\u00f2ng 30 ng\u00e0y).<\/span><\/li>\n<\/ul>\n
          \"Doanh<\/p>\n

          Doanh nghi\u1ec7p hi\u1ec7n nay c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p<\/p>\n<\/div>\n

          5. T\u00ecnh h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean Facebook \u1edf Vi\u1ec7t Nam<\/b><\/h2>\n

          Kho\u1ea3ng 10 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111\u00e3 khai th\u00e1c c\u00e1c l\u1ee3i th\u1ebf c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh. Theo s\u1ed1 li\u1ec7u kh\u1ea3o s\u00e1t c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (EBI) n\u0103m 2014 cho th\u1ea5y, 24% doanh nghi\u1ec7p \u0111\u00e3 ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. 16% doanh nghi\u1ec7p \u0111\u00e3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u hi\u1ec7u qu\u1ea3 t\u1eeb kinh doanh tr\u00ean Facebook v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0<\/span><\/p>\n

          C\u00f3 th\u1ec3 n\u00f3i, n\u0103m 2014 \u0111\u00e1nh d\u1ea5u l\u00e0 n\u0103m \u0111\u1ea7u ti\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 tr\u1edf th\u00e0nh b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong v\u1ea5n \u0111\u1ec1 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

          H\u01a1n 50% doanh nghi\u1ec7p cho bi\u1ebft \u0111\u00e3 b\u1eaft \u0111\u1ea7u qu\u1ea3ng b\u00e1 trang web tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, c\u1ee5 th\u1ec3 \u1edf \u0111\u00e2y l\u00e0 Facebook. Facebook tr\u01a1\u0309 tha\u0300nh ph\u01b0\u01a1ng \u00e1n th\u1ee9 hai sau c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Khi ch\u00e0o b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u00ean Facebook, kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p khi c\u00f3 th\u1eafc m\u1eafc ho\u1eb7c g\u1eb7p v\u1ea5n \u0111\u1ec1.<\/span><\/p>\n

          \"Qu\u1ea3ng<\/p>\n

          Qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/p>\n<\/div>\n

          B\u00e0i th\u1ed1ng k\u00ea v\u1ec1 Facebook \u0111\u00e3 n\u00eau chi ti\u1ebft v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, qu\u1ea3ng c\u00e1o,\u2026kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c con s\u1ed1. \u0110\u00e2y l\u00e0 chi\u1ebfc la b\u00e0n h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nghi\u1ec7p l\u1eadp c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p tr\u00ean Facebook. C\u00e1c b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u00e1p d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty v\u00e0 t\u0103ng tr\u01b0\u1edfng?\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Hi\u1ec7n nay, xu h\u01b0\u1edbng kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i (\u0111\u1eb7c bi\u1ec7t l\u00e0 Facebook) \u0111ang b\u00f9ng n\u1ed5 v\u00e0 ph\u00e1t tri\u1ec3n v\u1edbi quy m\u00f4 l\u1edbn. Theo b\u00e1o c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (n\u0103m 2013) c\u1ee7a C\u1ee5c Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed v\u00e0 C\u00f4ng Ngh\u1ec7 Th\u00f4ng Tin, kho\u1ea3ng 45% ng\u01b0\u1eddi d\u00f9ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70922"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70922"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70922\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}