{"id":70964,"date":"2024-03-27T23:48:38","date_gmt":"2024-03-27T16:48:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giu-chan-khach-hang-la-gi-nhung-cach-giu-chan-khach-hang-hieu-qua.html"},"modified":"2024-03-27T23:48:38","modified_gmt":"2024-03-27T16:48:38","slug":"giu-chan-khach-hang-la-gi-nhung-cach-giu-chan-khach-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giu-chan-khach-hang-la-gi-nhung-cach-giu-chan-khach-hang-hieu-qua.html","title":{"rendered":"Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Nh\u1eefng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao doanh s\u1ed1 v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Bain & Company c\u0169ng cho th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u0103ng th\u00eam 5% s\u1ebd gi\u00fap t\u0103ng m\u1ee9c l\u1ee3i nhu\u1eadn l\u00ean t\u1eeb 25-95%. V\u1eady, c\u00f3 nh\u1eefng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng n\u00e0o m\u00e0 doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng? Tham kh\u1ea3o th\u00f4ng tin chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng v\u00e0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i.\u00a0<\/span><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a qu\u00e1 tr\u00ecnh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 gi\u1ea3m s\u1ed1 kh\u00e1ch h\u00e0ng c\u0169 b\u1ecf \u0111i b\u1eb1ng c\u00e1ch n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"Gi\u1eef<\/p>\n

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 gi\u1ea3m thi\u1ec3u s\u1ed1 kh\u00e1ch h\u00e0ng c\u0169 b\u1ecf \u0111i<\/p>\n<\/div>\n

Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

T\u1ed5ng h\u1ee3p 3 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 l\u1ee3i \u00edch ch\u00ednh doanh nghi\u1ec7p s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169.<\/span><\/p>\n

Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed<\/b><\/h3>\n

Theo <\/span>Hubspot<\/span>, chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1eaft h\u01a1n t\u1eeb 6-7 l\u1ea7n so v\u1edbi gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi kh\u00f4ng ch\u1ec9 t\u1ed1n k\u00e9m v\u1ec1 th\u1eddi gian m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi chi ph\u00ed l\u1edbn. Thay v\u00e0o \u0111\u00f3, nh\u1eefng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0. Kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 mua h\u00e0ng nhi\u1ec1u h\u01a1n m\u00e0 c\u00f2n \u00edt y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"\u1ee8ng<\/p>\n

\u1ee8ng d\u1ee5ng nh\u1eefng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng gi\u00fap ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch<\/p>\n<\/div>\n

Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, thay v\u00ec d\u00e0nh qu\u00e1 nhi\u1ec1u t\u00e0i nguy\u00ean cho kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n

N\u00e2ng cao l\u1ee3i nhu\u1eadn cho t\u1ed5 ch\u1ee9c<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch l\u00e2u d\u00e0i cho doanh nghi\u1ec7p. H\u1ecd th\u01b0\u1eddng mua h\u00e0ng nhi\u1ec1u v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n. Nghi\u00ean c\u01b0\u0301u t\u01b0\u0300 <\/span>Hubspot<\/span> c\u0169ng \u0111\u00e3 ch\u1ec9 ra, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1eef ch\u00e2n mua th\u01b0\u1eddng xuy\u00ean v\u00e0 chi nhi\u1ec1u h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n kh\u00e1ch h\u00e0ng m\u1edbi v\u00ec h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o doanh nghi\u1ec7p. L\u00fac n\u00e0y, qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n v\u00ec h\u1ecd \u0111\u00e3 c\u00f3 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1eeb tr\u01b0\u1edbc.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n thu nh\u1eadp \u1ed5n \u0111\u1ecbnh m\u00e0 c\u00f2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 cho th\u01b0\u01a1ng hi\u1ec7u. B\u00e1o c\u00e1o t\u1eeb <\/span>Media.Bain<\/span> c\u0169ng ch\u1ec9 ra r\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/doanh nghi\u1ec7p cho b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi t\u1ef1 nhi\u00ean. B\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u00ea\u0309n khai marketing truy\u00ea\u0300n mi\u00ea\u0323ng m\u00f4\u0323t ca\u0301ch t\u01b0\u0323 nhi\u00ean va\u0300 x\u00e2y d\u1ef1ng danh ti\u1ebfng t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

T\u1ed5ng h\u1ee3p 6 c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng<\/b><\/h2>\n

B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0m m\u1ed9t s\u1ed1 c\u00e1ch\u00a0gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/span><\/p>\n

T\u1ed5 ch\u1ee9c \u0111a d\u1ea1ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1eb7c bi\u1ec7t<\/b><\/h3>\n

\u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, vi\u1ec7c t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p h\u00e3y cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng hay mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ngo\u00e0i ra, t\u1ed5 ch\u1ee9c n\u00ean c\u00e1 nh\u00e2n h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi h\u1ecd.<\/span><\/p>\n

\"T\u1ed5<\/p>\n

T\u1ed5 ch\u1ee9c khuy\u1ebfn m\u1ea1i \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Vi\u0301 du\u0323, Sephora \u0111\u00e3 th\u00e0nh c\u00f4ng thu h\u00fat v\u00e0 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u1edd ch\u01b0\u01a1ng tr\u00ecnh Beauty Insiders.\u00a0 Ngo\u00e0i t\u00ednh \u0111i\u1ec3m v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng n\u00e2ng h\u1ea1ng khi mua s\u1eafm nhi\u1ec1u h\u01a1n, kh\u00e1ch h\u00e0ng tham gia Beauty Insiders c\u00f2n \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 nhi\u1ec1u h\u01a1n v\u00e0 ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1. M\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 c\u0169ng ch\u1ec9 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y nh\u01b0 gi\u1ea3m 20% khi mua s\u1ea3n ph\u1ea9m v\u00e0o d\u1ecbp sinh nh\u1eadt h\u00e0ng n\u0103m. (Ngu\u1ed3n: <\/span>Loyaltylion<\/span>).<\/span><\/p>\n

H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u00ean \u0111a d\u1ea1ng n\u1ec1n t\u1ea3ng<\/b><\/h3>\n

\u0110\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 qua nhi\u1ec1u k\u00eanh nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, email, chat tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. Theo <\/span>Zipdo<\/span>, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng h\u00e0ng h\u00e0ng n\u0103m cao h\u01a1n 91%.<\/span><\/p>\n

V\u1edbi c\u00e1ch l\u00e0m n\u00e0y, t\u1ed5 ch\u1ee9c c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau. Kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng khi c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 t\u1ed5 ch\u1ee9c d\u1ec5 d\u00e0ng \u1edf m\u1ecdi n\u01a1i.\u00a0Tuy nhi\u00ean, h\u00e3y \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng 24\/7 nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i nhanh nh\u1ea5t.<\/span><\/p>\n

T\u00edch \u0111i\u1ec3m th\u1ebb th\u00e0nh vi\u00ean<\/b><\/h3>\n

Ngo\u00e0i t\u1ea1o \u0111\u1ed9ng l\u1ef1c mua s\u1eafm th\u01b0\u1eddng xuy\u00ean, th\u1ebb t\u00edch \u0111i\u1ec3m th\u00e0nh vi\u00ean c\u00f2n gi\u00fap t\u1ed5 ch\u1ee9c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n t\u1ed1t h\u01a1n. Ngo\u00e0i ra, vi\u1ec7c cung c\u1ea5p c\u00e1c c\u1ea5p \u0111\u1ed9 th\u1ebb th\u00e0nh vi\u00ean kh\u00e1c nhau v\u1edbi c\u00e1c \u0111\u1eb7c quy\u1ec1n ri\u00eang bi\u1ec7t gi\u00fap t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ed9ng vi\u00ean kh\u00e1ch \u1edf l\u1ea1i v\u00e0 ti\u00eau d\u00f9ng nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

\"S\u1eed<\/p>\n

S\u1eed d\u1ee5ng th\u1ebb th\u00e0nh vi\u00ean \u0111\u1ec3 n\u00e2ng cao l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

T\u01b0\u01a1ng t\u1ef1 t\u00edch \u0111i\u1ec3m th\u1ebb th\u00e0nh vi\u00ean, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 t\u1ed1t h\u01a1n. C\u00e1ch t\u1eb7ng qu\u00e0 cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft gi\u00fap duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u00e1o c\u00e1o t\u1eeb <\/span>Niesel<\/span> c\u0169ng ch\u1ec9 ra r\u1eb1ng c\u00f3 t\u1edbi 84% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t to\u00e0n c\u1ea7u c\u00f3 xu h\u01b0\u1edbng \u1ee7ng h\u1ed9 nh\u00e3n h\u00e0ng c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/p>\n

H\u1ed7 tr\u1ee3, gi\u1ea3i \u0111\u00e1p v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u00e1ng tin c\u1eady v\u1edbi kh\u00e1ch h\u00e0ng, vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 nhi\u1ec7t t\u00ecnh l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. Quan tr\u1ecdng h\u01a1n n\u1eefa, vi\u1ec7c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, ch\u00ednh x\u00e1c c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a h\u1ecd.<\/span><\/p>\n

B\u00ean c\u1ea1nh t\u1ed5 ch\u1ee9c nh\u00e2n s\u1ef1, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng th\u00eam m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c sau \u0111\u1ec3 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n:<\/span><\/p>\n

    \n
  • T\u00edch h\u1ee3p chatbot 24\/7 ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng, tr\u00e1nh b\u1ecf l\u1ee1 kh\u00e1ch h\u00e0ng ngay c\u1ea3 khi nh\u00e2n s\u1ef1 kh\u00f4ng l\u00e0m vi\u1ec7c.<\/span><\/li>\n
  • Chu\u1ea9n b\u1ecb t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, c\u00e1ch mua h\u00e0ng, truy c\u1eadp\u2026 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 t\u00ecm ki\u1ebfm m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n.\u00a0<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng b\u1ed9 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQs) cho kh\u00e1ch h\u00e0ng t\u1ef1 tra c\u1ee9u.<\/span><\/li>\n<\/ul>\n
    \"\u0110\u1ea3m<\/p>\n

    \u0110\u1ea3m b\u1ea3o gi\u1ea3i \u0111\u00e1p kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng<\/p>\n<\/div>\n

    C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169<\/b><\/h3>\n

    C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng v\u00e0 quan t\u00e2m, t\u1eeb \u0111\u00f3 t\u0103ng thi\u1ec7n c\u1ea3m v\u00e0 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 duy nh\u1ea5t khi tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho h\u1ecd. Kh\u1ea3o s\u00e1t c\u1ee7a <\/span>Adobe Commerce<\/span> c\u0169ng cho th\u1ea5y c\u00f3 t\u1edbi 67% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n nh\u1eadn \u01b0u \u0111\u00e3i c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean th\u00f3i quen ti\u00eau d\u00f9ng, b\u1ea5t k\u1ec3 h\u1ecd mua s\u1eafm online hay t\u1ea1i c\u1eeda h\u00e0ng.<\/span><\/p>\n

    M\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c m\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng khi c\u00e1 nh\u00e2n h\u00f3a c\u00e1c tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0:<\/span><\/p>\n

      \n
    • G\u1eedi email ch\u00e0o m\u1eebng v\u1edbi t\u00ean kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng t\u00ean ri\u00eang c\u1ee7a kh\u00e1ch h\u00e0ng khi trao \u0111\u1ed5i, t\u01b0 v\u1ea5n.<\/span><\/li>\n
    • Gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
    • \u0110\u1ec1 xu\u1ea5t n\u1ed9i dung (b\u00e0i vi\u1ebft, video, t\u00e0i li\u1ec7u\u2026) c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/li>\n
    • Cung c\u1ea5p d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng theo y\u00eau c\u1ea7u.<\/span><\/li>\n
    • G\u1eedi khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m.<\/span><\/li>\n
    • H\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n c\u00e1 nh\u00e2n (1:1) ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00e1c h\u1ed9i nh\u00f3m nh\u1ecf \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1ed1t h\u01a1n.<\/span><\/li>\n<\/ul>\n

      \u1ee8ng d\u1ee5ng h\u1ec7 th\u1ed1ng CRM v\u00e0o qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

      H\u1ec7 th\u1ed1ng CRM gi\u00fap doanh nghi\u1ec7p thu th\u1eadp, l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng va\u0300 ph\u00e2n ti\u0301ch insight kha\u0301ch ha\u0300ng bao g\u1ed3m th\u00f4ng tin c\u00e1 nh\u00e2n, l\u1ecbch s\u1eed mua h\u00e0ng, s\u1edf th\u00edch,\u2026 Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n. Ngoa\u0300i ra, k\u00ea\u0301t qua\u0309 cu\u0309a ph\u00e2n ti\u0301ch d\u01b0\u0303 li\u00ea\u0323u kha\u0301ch ha\u0300ng cu\u0303ng la\u0300 c\u0103n c\u01b0\u0301 giu\u0301p \u0111i\u0323nh h\u01b0\u01a1\u0301ng ca\u0301c chi\u00ea\u0301n l\u01b0\u01a1\u0323c kinh doanh hay marketing.<\/span><\/p>\n

      \"\u1ee8ng<\/p>\n

      \u1ee8ng d\u1ee5ng CRM l\u00e0 c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng<\/p>\n<\/div>\n

      Ngo\u00e0i ra, CRM c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p:<\/span><\/p>\n

        \n
      • H\u1ed7 tr\u1ee3 cung c\u1ea5p m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a<\/b>: V\u1edbi th\u00f4ng tin \u0111\u00e3 t\u1ed5ng h\u1ee3p t\u1eeb h\u1ec7 th\u1ed1ng CRM, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.\u00a0<\/span><\/li>\n
      • T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/b>: \u1ee8ng d\u1ee5ng CRM gi\u00fap doanh nghi\u1ec7p theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn, tin nh\u1eafn m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi.<\/span><\/li>\n
      • Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/b>: CRM c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1ch th\u1ee9c marketing hi\u1ec7u qu\u1ea3 h\u01a1n. H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t g\u1eedi email\/ tin nh\u1eafn\/ khuy\u1ebfn m\u00e3i\u2026 linh \u0111\u1ed9ng t\u1edbi t\u1eebng ng\u01b0\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/li>\n<\/ul>\n

        B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Qua b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i hy v\u1ecdng b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng linh ho\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u01b0\u0303 ch\u00e2n kha\u0301ch ha\u0300ng v\u00e0o t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n

        Xem th\u00eam:<\/em><\/strong><\/p>\n

        Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng \u0111\u1ec3 t\u0103ng doanh s\u1ed1<\/em><\/strong><\/p>\n

        L\u00e0m g\u00ec \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng khi truy c\u1eadp v\u00e0o Website?<\/em><\/strong><\/p>\n

        L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh?<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao doanh s\u1ed1 v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Bain & Company c\u0169ng cho th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u0103ng th\u00eam 5% s\u1ebd gi\u00fap t\u0103ng m\u1ee9c l\u1ee3i nhu\u1eadn l\u00ean t\u1eeb 25-95%. V\u1eady, c\u00f3 nh\u1eefng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng n\u00e0o m\u00e0 doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng? Tham kh\u1ea3o th\u00f4ng tin chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70964"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=70964"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/70964\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=70964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=70964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=70964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}