{"id":71054,"date":"2024-04-10T00:48:16","date_gmt":"2024-04-09T17:48:16","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xu-huong-thay-doi-trong-hanh-vi-mua-sam-cua-khach-hang.html"},"modified":"2024-04-10T00:48:16","modified_gmt":"2024-04-09T17:48:16","slug":"xu-huong-thay-doi-trong-hanh-vi-mua-sam-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-huong-thay-doi-trong-hanh-vi-mua-sam-cua-khach-hang.html","title":{"rendered":"Xu h\u01b0\u1edbng thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u0103\u0301m c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Trong k\u1ef7 nguy\u00ean \u201ckh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m\u201d, n\u0103\u0301m b\u0103\u0301t h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec3m c\u1ed1t l\u00f5i \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 14 xu h\u01b0\u1edbng thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch.\u00a0\u00a0<\/span><\/p>\n

S\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/h2>\n

Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i h\u00e0ng ng\u00e0y, h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng xoay chuy\u1ec3n li\u00ean t\u1ee5c..Kho\u1ea3ng th\u1eddi gian t\u1eeb cu\u1ed1i n\u0103m 2021 \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2024, xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i. H\u1ecd \u0111\u00e3 thay \u0111\u1ed5i chi ti\u00eau mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n

\"H\u00e0nh<\/p>\n

H\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y<\/p>\n<\/div>\n

H\u01b0\u1edbng \u0111\u1ebfn ti\u00eau d\u00f9ng xanh v\u00e0 b\u1ec1n v\u1eefng<\/b><\/h3>\n

M\u1ed9t k\u1ebft qu\u1ea3 \u0111i\u1ec1u tra c\u1ee7a c\u00f4ng ty Nielsen Vi\u1ec7t Nam \u0111\u00e3 c\u00f4ng b\u1ed1 n\u0103m 2017 t\u1ea1i h\u1ed9i th\u1ea3o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi ph\u00e1t tri\u1ec3n xanh do C\u1ee5c X\u00fac ti\u1ebfn Th\u01b0\u01a1ng m\u1ea1i \u2013 B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng t\u1ed5 ch\u1ee9c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u0111ang ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 \u201cxanh v\u00e0 s\u1ea1ch\u201d. 86% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 cao h\u01a1n khi n\u00f3 \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i (ngu\u1ed3n: <\/span>t\u1ea1p ch\u00ed C\u00f4ng Th\u01b0\u01a1ng)<\/span>.\u00a0<\/span><\/p>\n

Tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u1ef1c t\u1ebf \u1ea3o<\/b><\/h3>\n

Tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u1ef1c t\u1ebf \u1ea3o l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR, AR,\u2026) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1edbi l\u1ea1. H\u1ecd tham gia tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u1ea3o \u0111\u1ec3 th\u1eed s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi b\u00e1n (ho\u1eb7c doanh nghi\u1ec7p) v\u00e0 nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng kh\u00e1c th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

\u1ede Vi\u1ec7t Nam, 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft, h\u1ecd ngh\u0129 th\u1ef1c t\u1ebf \u1ea3o (AR) c\u00f3 th\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn. 81% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua AR.\u00a0 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t s\u1eb5n s\u00e0ng th\u1eed s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng AR trong m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u (ngu\u1ed3n: <\/span>b\u00e1o \u0111i\u1ec7n t\u1eed Tu\u1ed5i Tr\u1ebb<\/span>). V\u00ec h\u1ecd ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 c\u00e1ch th\u00fa v\u1ecb nh\u1ea5t \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

T\u0103ng c\u01b0\u1eddng mua s\u1eafm tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h3>\n

Kho\u1ea3ng 5 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, vi\u1ec7c mua s\u1eafm tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang d\u1ea7n tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00e2n. \u0110\u1ec3 t\u0103ng s\u1ee9c c\u1ea1nh tranh v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c s\u00e0n \u0111\u1ec1u ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng v\u00e0 n\u00e2ng c\u1ea5p c\u00e1c t\u00ednh n\u0103ng tr\u00ean \u1ee9ng d\u1ee5ng. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng tri\u1ec3n khai h\u00e0ng ng\u00e0n ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i cho c\u00e1c \u0111\u1ee3t si\u00eau gi\u1ea3m gi\u00e1 trong n\u0103m.<\/span><\/p>\n

Nh\u1edd c\u00f3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 nh\u1eadn nhi\u1ec1u \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t; t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 \u0111\u1ebfn nh\u1eefng ng\u00e0y h\u1ed9i \u0111\u1eb7c bi\u1ec7t trong n\u0103m.<\/span><\/p>\n

\"Ng\u01b0\u1eddi<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng \u0111\u1eb7t mua h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng xuy\u00ean<\/p>\n<\/div>\n

Mua s\u1eafm th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c theo th\u1eddi gian th\u1ef1c (mua s\u1eafm livestream)<\/b><\/h3>\n

Mua s\u1eafm th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c theo th\u1eddi gian th\u1ef1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i mang l\u1ea1i cho c\u00e1c doanh nghi\u1ec7p nhi\u1ec1u \u0111\u01a1n h\u00e0ng v\u00e0 doanh thu kh\u1ee7ng.\u00a0<\/span><\/p>\n

So v\u1edbi vi\u1ec7c mua h\u00e0ng th\u00f4ng qua nh\u00ecn h\u00ecnh \u1ea3nh, h\u00e0nh vi mua h\u00e0ng tr\u1ef1c ti\u1ebfp theo h\u00ecnh th\u1ee9c th\u1eddi gian th\u1ef1c (mua s\u1eafm livestream) s\u1ebd t\u1ea1o h\u1ee9ng th\u00fa cho kh\u00e1ch ch\u1ed1t \u0111\u01a1n li\u00ean t\u1ee5c. B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ed9c \u0111\u00e1o ch\u1ec9 \u00e1p d\u1ee5ng khi kh\u00e1ch ch\u1ed1t \u0111\u01a1n tr\u00ean c\u00e1c phi\u00ean livestream.<\/span><\/p>\n

Theo b\u00e1o c\u00e1o t\u1ed5ng quan c\u1ee7a Shopee c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 3 n\u0103m 2021, 400 tri\u1ec7u gi\u1edd xem tr\u00ean Shopee Live cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 xu h\u01b0\u1edbng theo d\u00f5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng livestream khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn (ngu\u1ed3n: <\/span>b\u00e1o \u0111i\u1ec7n t\u1eed D\u00e2n Tr\u00ed<\/span>).<\/span><\/p>\n

Influencer marketing t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi v\u00e0 th\u00f3i quen mua s\u1eafm<\/b><\/h3>\n

Xu h\u01b0\u1edbng c\u1ed9ng t\u00e1c v\u1edbi KOLs v\u00e0 KOCs \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e3 kh\u00e1 quen thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng. Trong nh\u1eefng n\u0103m t\u1edbi \u0111\u00e2y, mua s\u1eafm th\u00f4ng qua influencer marketing v\u1eabn l\u00e0 th\u1eddi k\u1ef3 ph\u00e1t tri\u1ec3n v\u00e0 song h\u00e0nh c\u00f9ng v\u1edbi c\u00e1c doanh nghi\u1ec7p. M\u1ee5c \u0111\u00edch khi s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c influencer marketing l\u00e0 g\u00ec?<\/span><\/p>\n

    \n
  • T\u1ea1o ni\u1ec1m tin v\u00e0 gia t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m<\/span><\/li>\n
  • K\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u (ho\u1eb7c doanh nghi\u1ec7p)<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u (ho\u1eb7c doanh nghi\u1ec7p) nh\u1eb1m chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi xem th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c<\/span><\/li>\n<\/ul>\n

    Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng influencer marketing c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3. M\u1ee9c chi ti\u00eau cho KOLs v\u00e0 KOCs l\u00ean \u0111\u1ebfn 64, 23 tri\u1ec7u USD (n\u0103m 2022) theo\u00a0 b\u00e1o c\u00e1o c\u1ee7a AJ Marketing. \u0110\u1ed3ng th\u1eddi, Statista c\u0169ng d\u1ef1 b\u00e1o m\u1ee9c chi ti\u00eau cho m\u1ea3ng n\u00e0y s\u1ebd \u0111\u1ea1t 87,02 tri\u1ec7u USD v\u00e0o n\u0103m 2024 (ngu\u1ed3n: <\/span>VNEconomy<\/span>)<\/span><\/p>\n

    Thanh to\u00e1n phi ti\u00ea\u0300n m\u0103\u0323t<\/b><\/h3>\n

    Thanh to\u00e1n kh\u00f4ng s\u01b0\u0309 du\u0323ng ti\u1ec1n m\u1eb7t \u0111\u00e3 lan t\u1ecfa v\u00e0o t\u1ea5t c\u1ea3 l\u0129nh v\u1ef1c v\u00e0 cu\u1ed9c s\u1ed1ng. Theo <\/span>th\u1ed1ng k\u00ea t\u1eeb t\u1ea1p ch\u00ed Th\u1ecb Tr\u01b0\u1eddng T\u00e0i Ch\u00ednh Ti\u1ec1n T\u1ec7, xu h\u01b0\u1edbng thanh to\u00e1n kh\u00f4ng ti\u00ea\u0300n m\u0103\u0323t \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd<\/span>:<\/span><\/p>\n

      \n
    • 94% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t trong n\u0103m qua<\/span><\/li>\n
    • 54% ng\u01b0\u1eddi d\u00e2n d\u00f9ng m\u00e3 QR \u0111\u1ec3 thanh to\u00e1n<\/span><\/li>\n
    • 76% t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00e2n d\u00f9ng c\u00f4ng ngh\u1ec7 x\u00e1c th\u1ef1c b\u1eb1ng sinh tr\u1eafc h\u1ecdc cho \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n giao d\u1ecbch<\/span><\/li>\n
    • 89% t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00e2n li\u00ean k\u1ebft t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c \u0111\u1ec3 thanh to\u00e1n h\u00f3a \u0111\u01a1n<\/span><\/li>\n<\/ul>\n

      C\u00e1c c\u00f4ng ngh\u1ec7 thanh to\u00e1n nh\u01b0 thaanh toa\u0301n b\u0103\u0300ng the\u0309, qu\u00e9t m\u00e3 QR, d\u00f9ng ng\u00e2n ha\u0300ng \u0111i\u00ea\u0323n t\u01b0\u0309 hay v\u00ed \u0111i\u1ec7n t\u1eed,\u2026\u0111\u00e3 tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh \u01a1\u0309 t\u00e2\u0301t ca\u0309 ca\u0301c li\u0303nh v\u01b0\u0323c. \u0110\u00e2y se\u0303 ti\u00ea\u0301p tu\u0323c la\u0300\u00a0 xu th\u1ebf cu\u0309a n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

      \"Kh\u00e1ch<\/p>\n

      Kh\u00e1ch h\u00e0ng ng\u00e0y nay c\u00f3 th\u1ec3 ng\u1ed3i \u1edf nh\u00e0, mua h\u00e0ng d\u1ec5 d\u00e0ng v\u00e0 nhanh g\u1ecdn<\/p>\n<\/div>\n

      Mua s\u1eafm c\u00f3 ch\u1ee7 \u0111\u00edch<\/b><\/h3>\n

      Theo m\u1ed9t <\/span>b\u1ea3n b\u00e1o c\u00e1o v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t n\u0103m 2023 c\u1ee7a McKinsey<\/span>, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm k\u1ef9 t\u00ednh h\u01a1n. H\u1ecd ch\u00fa tr\u1ecdng v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u1ed3ng th\u1eddi, h\u1ecd c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng h\u01a1n khi mua s\u1eafm. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a h\u01a1n l\u00e0 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. Tr\u01b0\u1edbc khi mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, h\u1ecd s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u00e2n nh\u1eafc v\u00e0 h\u1ea1n ch\u1ebf mua h\u00e0ng theo c\u1ea3m x\u00fac c\u00e1 nh\u00e2n.\u00a0<\/span><\/p>\n

      \u00c1p d\u1ee5ng AI \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm<\/b><\/h3>\n

      AI s\u1ebd ti\u1ebfp t\u1ee5c c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng v\u00e0 to\u00e0n di\u1ec7n v\u00e0o t\u1ea5t c\u1ea3 ng\u00e0nh ngh\u1ec1 trong nh\u1eefng n\u0103m t\u1edbi. Kh\u00f4ng ch\u1ec9 l\u00e0 l\u0129nh v\u1ef1c t\u1ef1 \u0111\u1ed9ng h\u00f3a hay c\u00f4ng ngh\u1ec7, AI s\u1ebd len l\u1ecfi v\u00e0o c\u00e1c ng\u00e0nh ngh\u1ec1 mang t\u00ednh truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

      B\u1edfi h\u1ecdc m\u00e1y s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p v\u00e0 c\u1ea3i ti\u1ebfn nh\u1eefng ti\u1ebfn b\u1ed9 trong vi\u1ec7c x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, AI c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e0m tho\u1ea1i v\u00e0 tr\u1ef1c quan h\u01a1n. Tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd hi\u1ec7n \u0111\u1ea1i h\u01a1n, d\u00f9 \u1edf ph\u01b0\u01a1ng di\u1ec7n mua s\u1eafm tr\u1ef1c tuy\u1ebfn hay ngo\u1ea1i tuy\u1ebfn.<\/span><\/p>\n

      Theo m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 ng\u00e0nh b\u00e1n l\u1ebb c\u1ee7a OMD, 67% ng\u01b0\u1eddi \u0110\u1ee9c (\u0111\u00e3 tham gia kh\u1ea3o s\u00e1t) cho bi\u1ebft, h\u1ecd h\u1ee9ng th\u00fa v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c t\u00f9y ch\u1ecdn t\u00ecm ki\u1ebfm tr\u1ef1c quan nh\u01b0 gi\u1ecdng n\u00f3i v\u00e0 h\u00ecnh \u1ea3nh. C\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u01b0 Zalando, ASOS v\u00e0 OTTO \u0111\u00e3 \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ngay tr\u00ean thanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch qu\u00e9t h\u00ecnh \u1ea3nh tr\u1ef1c quan (ngu\u1ed3n: <\/span>VNExpress<\/span>).\u00a0\u00a0\u00a0<\/span><\/p>\n

      \"Kh\u00e1ch<\/p>\n

      Kh\u00e1ch h\u00e0ng \u0111\u00e3 gi\u1ea3m chi d\u00f9ng \u1edf c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng thi\u1ebft y\u1ebfu v\u00e0 xa x\u1ec9 ph\u1ea9m<\/p>\n<\/div>\n

      Mua s\u1eafm qua m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h3>\n

      Theo b\u1ea3n b\u00e1o c\u00e1o c\u1ee7a DoubleVerify (n\u1ec1n t\u1ea3ng chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1) v\u1ec1 nhu c\u1ea7u s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho bi\u1ebft, 59% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t tin t\u01b0\u1edfng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u1ec1 th\u00f4ng tin s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 mua h\u00e0ng (ngu\u1ed3n: <\/span>VN Economy<\/span>).\u00a0<\/span><\/p>\n

      S\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0 d\u1ea5u hi\u1ec7u cho bi\u1ebft s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. L\u00e0n s\u00f3ng thay \u0111\u1ed5i n\u00e0y l\u00e0 kim ch\u1ec9 nam cho c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111a d\u1ea1ng c\u00e1c chi\u1ebfn d\u1ecbch marketing t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      \u0110o\u0323c \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi mua<\/b><\/h3>\n

      Kh\u00e1ch h\u00e0ng s\u1ebd c\u00e2n nh\u1eafc k\u1ef9 \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00f4ng qua nh\u1eefng trang \u0111\u00e1nh gi\u00e1. Theo m\u1ed9t b\u1ea3n kh\u1ea3o s\u00e1t c\u1ee7a Power Review, 77% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng ch\u00fa \u00fd \u0111\u1ebfn x\u1ebfp h\u1ea1ng sao \u0111\u1ec3 h\u1ecd c\u00e2n nh\u1eafc c\u00f3 n\u00ean \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 ho\u1eb7c kh\u00f4ng. 52% ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecf qua c\u00e1c th\u00f4ng tin s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f3 \u0111\u00e1nh gi\u00e1 sao (ngu\u1ed3n: <\/span>VN Express<\/span>).\u00a0<\/span><\/p>\n

      \"Ng\u01b0\u1eddi<\/p>\n

      Ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/p>\n<\/div>\n

      T\u1eadp trung v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu<\/b><\/h3>\n

      D\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u, h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i. H\u1ecd t\u0103ng chi ti\u00eau h\u00e0ng th\u00e1ng v\u00e0o c\u00e1c m\u1eb7t h\u00e0ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. \u00dd th\u1ee9c n\u00e2ng cao s\u1ee9c kh\u1ecfe tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi. V\u00ec th\u1ebf, gi\u00e1 c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe \u0111\u00e3 t\u0103ng h\u01a1n so v\u1edbi n\u0103m 2019. Chi d\u00f9ng cho c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng thi\u1ebft y\u1ebfu v\u00e0 xa x\u1ec9 \u0111\u00e3 gi\u1ea3m.\u00a0<\/span><\/p>\n

      Theo b\u00e1o c\u00e1o c\u1ee7a PwC v\u1ec1 th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t n\u0103m 2023, 62% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng c\u1eaft gi\u1ea3m nh\u1eefng kho\u1ea3n chi ti\u00eau kh\u00f4ng thi\u1ebft y\u1ebfu. 54% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd chi ti\u00eau \u00edt \u1edf c\u00e1c s\u1ea3n ph\u1ea9m xa x\u1ec9 (ngu\u1ed3n: <\/span>b\u00e1o \u0111i\u1ec7n t\u1eed Ph\u1ee5 N\u1eef Vi\u1ec7t Nam<\/span>).\u00a0<\/span><\/p>\n

      \u1ee6ng h\u1ed9 c\u00e1c doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m c\u1ed9ng \u0111\u1ed3ng<\/b><\/h3>\n

      Ngo\u00e0i v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u nh\u01b0 b\u00ecnh \u0111\u1eb3ng gi\u1edbi, \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i,\u2026Nh\u1eefng doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u1ee7ng h\u1ed9 tr\u00e1ch nhi\u1ec7m c\u1ed9ng \u0111\u1ed3ng s\u1ebd d\u1ec5 d\u00e0ng \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch. Vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch s\u1ebd tr\u1edf n\u00ean tinh t\u1ebf v\u00e0 \u0111\u01a1n gi\u1ea3n h\u01a1n. Doanh nghi\u1ec7p s\u1ebd bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch trung th\u00e0nh.<\/p>\n

      S\u1eb5n s\u00e0ng th\u1eed nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n<\/b><\/h3>\n

      Khi \u01b0a chu\u1ed9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u1ed3ng th\u1eddi mong mu\u1ed1n s\u1eed d\u1ee5ng nhi\u1ec1u h\u00ecnh th\u1ee9c thanh to\u00e1n. H\u1ecd s\u1eb5n s\u00e0ng th\u1eed c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c thanh to\u00e1n quen thu\u1ed9c:<\/span><\/p>\n

        \n
      • \u00a0 \u00a0 \u00a0 \u00a0 Th\u1ebb ghi n\u1ee3 ng\u00e2n h\u00e0ng<\/span><\/li>\n
      • \u00a0 \u00a0 \u00a0 \u00a0 Th\u1ebb t\u00edn d\u1ee5ng ng\u00e2n h\u00e0ng<\/span><\/li>\n
      • \u00a0 \u00a0 \u00a0 \u00a0 Qu\u00e9t m\u00e3 QR<\/span><\/li>\n
      • \u00a0 \u00a0 \u00a0 \u00a0 D\u1ecbch v\u1ee5 thanh to\u00e1n mua tr\u01b0\u1edbc tr\u1ea3 sau \u2013 \u201cBuy Now, Pay Later\u201d (BNPL)<\/span><\/li>\n<\/ul>\n

        T\u1eeb sau \u0111\u1ea1i d\u1ecbch, d\u1ecbch v\u1ee5 thanh to\u00e1n mua tr\u01b0\u1edbc tr\u1ea3 sau \u0111ang d\u1ea7n ph\u1ed5 bi\u1ebfn. H\u00ecnh th\u1ee9c n\u00e0y \u0111ang ph\u00e1t tri\u1ec3n song h\u00e0nh v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tr\u1ea3 g\u00f3p Home PayLater c\u1ee7a TiKi v\u00e0 SPayLater c\u1ee7a Shopee l\u00e0 hai v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn h\u00e0ng (sau khi \u0111\u00e3 \u0111\u1eb7t h\u00e0nh th\u00e0nh c\u00f4ng). Sau \u0111\u00f3, h\u1ecd s\u1ebd thanh to\u00e1n theo th\u00e1ng v\u1edbi kho\u1ea3n ti\u1ec1n nh\u1ecf. Th\u1eddi h\u1ea1n thanh to\u00e1n s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o gi\u00e1 tr\u1ecb m\u1eb7t h\u00e0ng.<\/span><\/p>\n

        \"Kh\u00e1ch<\/p>\n

        Kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng th\u1eed nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n<\/p>\n<\/div>\n

        Xem tro\u0323ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm<\/b><\/h3>\n

        Kha\u0301ch ha\u0300ng nga\u0300y ca\u0300ng coi tro\u0323ng tra\u0309i nghi\u00ea\u0323m mua s\u0103\u0301m. Theo Kepios, 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng y\u1ebfu t\u1ed1 tr\u1ea3i nghi\u1ec7m mua s\u1eafm l\u00e0 y\u1ebfu t\u1ed1 ph\u1ea3i c\u00f3 \u0111\u1ec3 mua h\u00e0ng. 96% kh\u00e1ch c\u1ea3m th\u1ea5y d\u1ecbch v\u1ee5 tr\u1ea3i nghi\u1ec7m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 thi\u1ebft y\u1ebfu v\u1edbi l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

        G\u1ee3i m\u1edf h\u01b0\u1edbng \u0111i cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

        Trong th\u1eddi bu\u1ed5i c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd s\u1ebd kh\u00f4ng tr\u1ea3 ti\u1ec1n cho nh\u1eefng m\u00f3n h\u00e0ng kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec1 ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1eb1m chinh ph\u1ee5c kh\u00e1ch h\u00e0ng.\u00a0 D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 g\u1ee3i \u00fd gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn.\u00a0\u00a0<\/span><\/p>\n

          \n
        • N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/i><\/b>: kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u1eaft khe h\u01a1n trong vi\u1ec7c mua s\u1eafm. V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 nh\u00e2n l\u1ef1c \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng sa\u0309n ph\u00e2\u0309m va\u0300 di\u0323ch vu\u0323, nh\u1eb1m \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi nhu c\u00e2\u0300u nga\u0300y ca\u0300ng cao cu\u0309a ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng.<\/span><\/li>\n
        • T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/i><\/b>: <\/span><\/i>kha\u0301ch ha\u0300ng nga\u0300y nay ca\u0300ng chu\u0301 tro\u0323ng tra\u0309i nghi\u00ea\u0323m mua s\u0103\u0301m. Do \u0111o\u0301, ngoa\u0300i t\u00e2\u0323p trung va\u0300o sa\u0309n ph\u00e2\u0309m, doanh nghi\u00ea\u0323p c\u00e2\u0300n chu\u0301 tro\u0323ng cung c\u00e2\u0301p di\u0323ch vu\u0323 kha\u0301ch ha\u0300ng ch\u00e2\u0301t l\u01b0\u01a1\u0323ng. \u0110i\u00ea\u0300u na\u0300y y\u00eau c\u00e2\u0300u ca\u0309i ti\u00ea\u0301n quy tri\u0300nh ch\u0103m so\u0301c kha\u0301ch ha\u0300ng va\u0300 \u0111a\u0300o ta\u0323o nh\u00e2n vi\u00ean v\u00ea\u0300 di\u0323ch vu\u0323 kha\u0301ch ha\u0300ng.<\/span>\u00a0<\/span><\/i><\/li>\n
        • Lu\u00f4n c\u1ea3i ti\u1ebfn quy tr\u00ecnh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/i><\/b>: c\u00f4ng ngh\u1ec7 l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed. Tuy nhi\u00ean, doanh nghi\u1ec7p n\u00ean ch\u1ecdn c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n t\u00e0i nguy\u00ean n\u1ed9i b\u1ed9.<\/span><\/li>\n
        • Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tinh t\u1ebf<\/i><\/b>: d\u00f9 hi\u1ec7n nay c\u00f3 nhi\u1ec1u k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u1ed1ng, doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn k\u00eanh th\u00f4ng minh. V\u1edbi b\u1ed1i c\u1ea3nh ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, \u0111\u00e2y l\u00e0 \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch. Duy tr\u00ec hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c ngu\u1ed3n th\u00f4ng tin \u0111\u1ea1i ch\u00fang s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i b\u1ec1n b\u1ec9 v\u1edbi kh\u00e1ch. B\u1edfi v\u00ec kh\u00e1ch s\u1ebd t\u1ef1 t\u00ecm ki\u1ebfm v\u00e0 tra kh\u1ea3o th\u00f4ng tin khi ph\u00e1t sinh nhu c\u1ea7u, mua s\u1eafm ho\u1eb7c s\u1eed d\u1ee5ng.\u00a0<\/span><\/li>\n<\/ul>\n

          T\u00ecm hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, c\u00e1c b\u1ea1n s\u1ebd \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

          \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Trong k\u1ef7 nguy\u00ean \u201ckh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m\u201d, n\u0103\u0301m b\u0103\u0301t h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec3m c\u1ed1t l\u00f5i \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 14 xu h\u01b0\u1edbng thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch.\u00a0\u00a0 S\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi mua […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71054"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71054"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71054\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}