{"id":71066,"date":"2024-04-10T04:48:09","date_gmt":"2024-04-09T21:48:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xu-huong-video-marketing-2024-nen-phat-trien-dang-video-nao.html"},"modified":"2024-04-10T04:48:09","modified_gmt":"2024-04-09T21:48:09","slug":"xu-huong-video-marketing-2024-nen-phat-trien-dang-video-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-huong-video-marketing-2024-nen-phat-trien-dang-video-nao.html","title":{"rendered":"Xu h\u01b0\u1edbng video marketing 2024 \u2013 N\u00ean ph\u00e1t tri\u1ec3n d\u1ea1ng video n\u00e0o?"},"content":{"rendered":"
\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a <\/span>Wyzowl<\/span>, c\u00f3 t\u1edbi 51% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u01a1\u0323c kha\u0309o sa\u0301t c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chia s\u1ebb video v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd h\u01a1n b\u1ea5t k\u1ef3 lo\u1ea1i n\u1ed9i dung kh\u00e1c. Ti\u1ebfp n\u1ed1i n\u0103m 2023, video marketing h\u1ee9a h\u1eb9n l\u00e0 m\u1ed9t trong nh\u1eefng chi\u00ea\u0301n l\u01b0\u01a1\u0323c ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Nhi\u1ec1u h\u00ecnh th\u1ee9c video m\u1edbi \u0111\u00e3 ra \u0111\u1eddi v\u00e0 \u0111ang \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c d\u1ea1ng video \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, video t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ec1m n\u0103ng khi l\u00e0m video m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c n\u00ean n\u1eafm r\u00f5.<\/span><\/p>\n

Xu h\u01b0\u1edbng video marketing 2024 thu h\u00fat ng\u01b0\u1eddi xem<\/h2>\n

Xu h\u01b0\u1edbng video marketing 2024\u00a0c\u00f3 ti\u1ec1m n\u0103ng nh\u1ea5t l\u00e0 video ng\u1eafn, video do ng\u01b0\u1eddi d\u00f9ng l\u00e0m v\u00e0 video b\u00e1n h\u00e0ng.<\/p>\n

Video ng\u1eafn<\/b><\/h3>\n

Video ng\u1eafn ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Lo\u1ea1i video n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb Tiktok, sau \u0111\u00f3 \u0111\u01b0\u1ee3c c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Youtube, Instagram hay Facebook \u00e1p d\u1ee5ng. S\u1ef1 ti\u1ec7n l\u1ee3i, d\u1ec5 chia s\u1ebb v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi xem nhanh ch\u00f3ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn cho video ng\u1eafn h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3.<\/span><\/p>\n

B\u00e1o c\u00e1o c\u1ee7a <\/span>Wistia<\/span> cho th\u1ea5y c\u00e1c video c\u00f3 th\u1eddi l\u01b0\u1ee3ng d\u01b0\u1edbi 60 gi\u00e2y cho m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao nh\u1ea5t. Trong khi \u0111\u00f3, t\u01b0\u01a1ng t\u00e1c s\u1ebd gi\u1ea3m d\u1ea7n sau m\u1ed7i ph\u00fat.<\/span><\/p>\n

\"M\u1ee9c<\/p>\n

M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c video ng\u1eafn l\u1edbn<\/p>\n<\/div>\n

V\u1edbi cu\u1ed9c s\u1ed1ng di \u0111\u1ed9ng ng\u00e0y nay, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng c\u00f3 th\u1eddi gian ho\u1eb7c kh\u00f4ng mu\u1ed1n \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft d\u00e0i tr\u00ean blog. Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 \u01b0a th\u00edch xem video ng\u1eafn. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, video ng\u1eafn tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng h\u01a1n.<\/span><\/p>\n

D\u1ef1 ki\u1ebfn n\u0103m 2024, video ng\u1eafn s\u1ebd ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb h\u01a1n n\u1eefa khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng cung c\u1ea5p n\u1ed9i dung n\u00e0y.<\/span><\/p>\n

Video do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o (User-generated content)<\/b><\/h3>\n

Xu h\u01b0\u1edbng video do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o (hay UGC) ti\u1ebfp t\u1ee5c tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a v\u0103n ho\u00e1 tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 2024. T\u1eeb c\u00e1c vlog c\u00e1 nh\u00e2n, video h\u00e0i h\u01b0\u1edbc hay h\u01b0\u1edbng d\u1eabn t\u1ef1 l\u00e0m (DIY), ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1ef1 tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung thu h\u00fat tr\u00ean Internet.\u00a0<\/span><\/p>\n

Ng\u00e0y nay, UGC c\u00f3 m\u1eb7t \u1edf kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean Internet. C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a v\u00e0o s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 gi\u1eef cho n\u1ed9i dung lu\u00f4n m\u1edbi m\u1ebb v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n

\"UGC<\/p>\n

UGC l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u01a1\u0301ng video marketing 2024<\/p>\n<\/div>\n

M\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a <\/span>Linearity<\/span> c\u0169ng \u0111\u00e3 \u0111\u01b0a ra k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1, trong \u0111\u00f3:<\/span><\/p>\n

    \n
  • T\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2023, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng video do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o x\u00e1c nh\u1eadn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u0103ng 25%.\u00a0<\/span><\/li>\n
  • C\u00e1c video UGC tr\u00ean Youtube c\u00f3 m\u1ee9c t\u01b0\u01a1ng t\u00e1c cao g\u1ea5p 10 l\u1ea7n so v\u1edbi video th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 s\u1ea3n xu\u1ea5t.<\/span><\/li>\n<\/ul>\n

    Ngo\u00e0i t\u00ednh gi\u1ea3i tr\u00ed, video do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o\u00a0c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i kinh doanh v\u00e0 ti\u1ebfp th\u1ecb. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung qu\u1ea3ng c\u00e1o ch\u00e2n th\u1ef1c v\u00e0 thu h\u00fat h\u01a1n.<\/span><\/p>\n

    Video b\u00e1n h\u00e0ng (shoppable video)<\/b><\/h3>\n

    N\u0103m 2024, c\u00e1c video b\u00e1n h\u00e0ng (shoppable video) v\u1eabn l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn. Shoppable video \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00e1 nh\u00e2n\/t\u1ed5 ch\u1ee9c l\u1ef1a ch\u1ecdn \u0111\u1ec3 n\u00e2ng cao doanh s\u1ed1 v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    M\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a shoppable video l\u00e0 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p gi\u1eefa n\u1ed9i dung video v\u00e0 t\u00ednh n\u0103ng mua s\u1eafm tr\u1ef1c ti\u1ebfp. Thay v\u00ec qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, shoppable video cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem v\u00e0 mua s\u1ea3n ph\u1ea9m ngay trong ch\u00ednh video. Ch\u1ec9 b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o c\u00e1c li\u00ean k\u1ebft ho\u1eb7c n\u00fat mua h\u00e0ng, b\u1ea1n \u0111\u00e3 ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/span>.<\/p>\n

    \"Shoppable<\/p>\n

    Shoppable video gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1i nh\u00ecn tr\u1ef1c quan h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

    Kh\u1ea3o s\u00e1t c\u1ee7a <\/span>Marinopr<\/span> cho k\u1ebft qu\u1ea3 c\u00f3 t\u1edbi 91% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd mu\u1ed1n xem nhi\u1ec1u video h\u01a1n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m. Ch\u00ednh v\u00ec v\u1eady, s\u1ef1 t\u00edch h\u1ee3p c\u00e1c n\u00fat mua h\u00e0ng v\u00e0o video l\u00e0 c\u00e1ch r\u00fat ng\u1eafn qu\u00e1 tr\u00ecnh \u0111\u1eb7t h\u00e0ng. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Youtube, Instagram hay Tiktok c\u0169ng \u0111\u00e3 nh\u1eadn th\u1ea5y ti\u1ec1m n\u0103ng n\u00e0y v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng mua h\u00e0ng. C\u1ee5 th\u1ec3, m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng m\u1edbi nh\u01b0 th\u1ebb TrueView (t\u1ea1i Youtube), g\u1eafn th\u1ebb s\u1ea3n ph\u1ea9m v\u00e0o video (Instagram), m\u00e3 s\u1ea3n ph\u1ea9m trong video (TikTok) s\u1ebd g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y d\u1ea1ng shoppable video ph\u00e1t tri\u1ec3n h\u01a1n trong n\u0103m 2024.<\/span><\/p>\n

    C\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 Instagram, TikTok v\u00e0 YouTube c\u0169ng \u0111\u00e3 t\u00edch h\u1ee3p t\u00ednh n\u0103ng shoppable video gi\u00fap nh\u00e0 b\u00e1n l\u1ebb\/nh\u00e3n h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><\/p>\n

    D\u1ea1ng video c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao<\/b><\/h2>\n

    Video marketing c\u0169ng gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat v\u00e0 t\u0103ng l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. B\u00e1o c\u00e1o c\u1ee7a Wyzowl cho bi\u1ebft c\u00f3 t\u1edbi 87% nh\u00e0 ti\u1ebfp th\u1ecb video cho bi\u1ebft video \u0111\u00e3 gi\u00fap h\u1ecd t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Trong \u0111\u00f3, c\u0169ng c\u00f3 82% kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecb thuy\u1ebft ph\u1ee5c mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch xem video. (Ngu\u1ed3n: <\/span>Wyzowl<\/span>).<\/span><\/p>\n

    Ch\u00ednh v\u00ec v\u1eady, t\u1eadp trung v\u00e0o c\u00e1c video c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc ti\u1ebfn gi\u00fap t\u1ed5 ch\u1ee9c th\u00fac \u0111\u1ea9y t\u00ecnh h\u00ecnh kinh doanh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ban \u0111\u1ea7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 2 d\u1ea1ng video t\u0103ng t\u01b0\u01a1ng t\u00e1c, h\u1ed7 tr\u1ee3 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh trong n\u0103m 2024 m\u00e0 b\u1ea1n c\u1ea7n n\u1eafm r\u00f5.<\/span><\/p>\n

    Video tr\u1ef1c ti\u1ebfp (livestream)<\/b><\/h3>\n

    Video tr\u1ef1c ti\u1ebfp (livestream) t\u1ea1o ra s\u1ef1 g\u1ea7n g\u0169i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n so v\u1edbi video t\u1ea1o s\u1eb5n. Th\u00f4ng qua livestream, ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u00e0 l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

    \"Xu<\/p>\n

    Xu h\u01b0\u01a1\u0301ng video marketing 2024 ti\u1ebfp t\u1ee5c c\u00f3 d\u1ea1ng livestream<\/p>\n<\/div>\n

    M\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 t\u1eeb nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 \u0111\u01b0\u1ee3c <\/span>Bloggingwizard<\/span> t\u1ed5ng h\u1ee3p l\u1ea1i d\u01b0\u1edbi \u0111\u00e2y c\u0169ng ph\u1ea7n n\u00e0o gi\u1ea3i th\u00edch cho xu h\u01b0\u1edbng video livestreams n\u00e0y:<\/span><\/p>\n

      \n
    • N\u1ed9i dung tr\u1ef1c ti\u1ebfp chi\u1ebfm g\u1ea7n 1\/4 th\u1eddi gian xem to\u00e0n c\u1ea7u.\u00a0<\/span><\/li>\n
    • C\u00e1c video tr\u1ef1c ti\u1ebfp t\u1ea1o ra th\u1eddi gian xem m\u1ed7i l\u1ea7n nhi\u1ec1u h\u01a1n t\u1edbi 27% so v\u1edbi c\u00e1c video y\u00eau c\u1ea7u.<\/span><\/li>\n<\/ul>\n

      Ngo\u00e0i thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3t xem cao, c\u00e1c video livestreams c\u0169ng c\u00f3 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c l\u1edbn h\u01a1n so v\u1edbi b\u00e0i vi\u1ebft \u0111\u01a1n thu\u1ea7n. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp b\u00ecnh lu\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u1ea3m x\u00fac v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i ngay trong th\u1eddi gian th\u1ef1c.<\/span><\/p>\n

      M\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn c\u1ee7a d\u1ea1ng livestream video l\u00e0 gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m. \u1ee8ng d\u1ee5ng n\u00e0y v\u1eeba gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1, v\u1eeba l\u00e0 n\u01a1i h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp khi ph\u00e1t video. H\u00ecnh \u1ea3nh tr\u1ef1c quan v\u00e0 s\u1ef1 gi\u1ea3i \u0111\u00e1p k\u1ef9 l\u01b0\u1ee1ng t\u1eeb ph\u00eda ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

      Video th\u1ef1c t\u1ebf \u1ea3o (VR)<\/b><\/h3>\n

      V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 VR v\u00e0 c\u00e1c thi\u1ebft b\u1ecb \u0111i k\u00e8m nh\u01b0 k\u00ednh hay tai nghe VR, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c g\u1ea7n h\u01a1n v\u1edbi n\u1ed9i dung ti\u1ebfp th\u1ecb.<\/span><\/p>\n

      \"Video<\/p>\n

      Video th\u1ef1c t\u1ebf \u1ea3o \u0111ang t\u1edbi g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi xem<\/p>\n<\/div>\n

      Thay v\u00ec xem qua m\u00e0n h\u00ecnh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 b\u01b0\u1edbc v\u00e0o kh\u00f4ng gian \u1ea3o \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m ngay t\u1ea1i nh\u00e0 m\u00e0 kh\u00f4ng c\u1ea7n th\u1eed tr\u1ef1c ti\u1ebfp. Ngo\u00e0i ra, VR c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i cho nhi\u1ec1u doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n video marketing nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1. M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c \u0111\u00e3 t\u1ea1o ra tr\u00f2 ch\u01a1i ho\u1eb7c tour tham quan VR nh\u1eb1m b\u00e1n s\u1ea3n ph\u1ea9m s\u1ed1 ho\u1eb7c thi\u1ebft b\u1ecb VR. Nh\u1eefng t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb n\u00e0y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc cho ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

      M\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 <\/span>nghi\u00ean c\u1ee9u<\/span> d\u01b0\u1edbi \u0111\u00e2y c\u0169ng \u0111\u00e3 ch\u1ee9ng minh ph\u1ea7n n\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a VR:<\/span><\/p>\n

        \n
      • D\u1ef1 t\u00ednh c\u00f3 t\u1edbi 23,8 tri\u1ec7u s\u1ea3n ph\u1ea9m VR \u0111\u01b0\u1ee3c b\u00e1n v\u00e0o n\u0103m 2025.<\/span><\/li>\n
      • D\u1ef1 t\u00ednh chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u cho VR\/AR s\u1ebd v\u01b0\u1ee3t 72,8 t\u1ef7 USD.<\/span><\/li>\n<\/ul>\n

        V\u1edbi doanh s\u1ed1 b\u00e1n thi\u1ebft b\u1ecb VR t\u0103ng l\u00ean t\u1eebng ng\u00e0y, doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 t\u1ea1o ra c\u00e1c VR video h\u1ea5p d\u1eabn n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb l\u1ea1c h\u1eadu trong n\u0103m 2024.<\/span><\/p>\n

        Ca\u0301c n\u1ec1n ta\u0309ng pha\u0301t tri\u1ec3n video ph\u1ed5 bi\u1ebfn n\u0103m 2024<\/b><\/h2>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng v\u1eabn thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c video marketing m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span><\/p>\n

        YouTube<\/b><\/h3>\n

        Youtube v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng chia s\u1ebb video ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay. Youtube cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng t\u1ea3i v\u00e0 chia s\u1ebb video theo nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 v\u00e0 h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0 video d\u00e0i truy\u1ec1n th\u1ed1ng ho\u1eb7c d\u1ea1ng video ng\u1eafn (Short). Th\u1ed1ng k\u00ea t\u1eeb <\/span>Statista<\/span> cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc c\u1ee7a Youtube Shorts trong n\u0103m 2023. Ch\u1ec9 trong 1 th\u00e1ng, Youtube Shorts \u0111\u00e3 thu h\u00fat th\u00eam 0,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea1t m\u1ed1c 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng\/th\u00e1ng v\u00e0 ng\u00e0y c\u00e0ng t\u0103ng cho \u0111\u1ebfn nay.<\/span><\/p>\n

        \"Youtube<\/p>\n

        Youtube v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng chia s\u1ebb video l\u1edbn nh\u1ea5t hi\u1ec7n t\u1ea1i<\/p>\n<\/div>\n

        Facebook<\/b><\/h3>\n

        T\u00ednh \u0111\u1ebfn nay, Facebook v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n video l\u1edbn trong n\u0103m 2024. <\/span>Meta<\/span> c\u0169ng cho bi\u1ebft kho\u1ea3ng 50% th\u1eddi gian s\u1eed d\u1ee5ng Facebook c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd ti\u00eau th\u1ee5 video. T\u00ednh n\u0103ng Facebook Watch cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm, xem v\u00e0 chia s\u1ebb nhi\u1ec1u lo\u1ea1i video, t\u1eeb video ng\u1eafn \u0111\u1ebfn video d\u00e0i, t\u1eeb n\u1ed9i dung gi\u1ea3i tr\u00ed \u0111\u1ebfn tin t\u1ee9c.<\/span><\/p>\n

        Facebook Reels cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 chia s\u1ebb video ng\u1eafn, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 TikTok v\u00e0 Instagram. Reels d\u00e0i t\u1ed1i \u0111a 60 gi\u00e2y v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda v\u1edbi nhi\u1ec1u hi\u1ec7u \u1ee9ng, \u00e2m nh\u1ea1c v\u00e0 v\u0103n b\u1ea3n. \u0110\u00e2y c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n. Facebook Reels c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi xem tr\u00ean c\u1ed9ng \u0111\u1ed3ng m\u00e0 kh\u00f4ng c\u1ea7n r\u00e0ng bu\u1ed9c nh\u01b0 l\u00e0 b\u1ea1n b\u00e8 ho\u1eb7c theo d\u00f5i tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/span><\/p>\n

        Instagram<\/b><\/h3>\n

        Instagram cung c\u1ea5p t\u00ednh n\u0103ng Reels cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea3i l\u00ean video v\u00e0 xem tr\u00ean b\u1ea3n web ho\u1eb7c \u1ee9ng d\u1ee5ng nhanh ch\u00f3ng. Cu\u1ed9c <\/span>kh\u1ea3o s\u00e1t<\/span> m\u1edbi nh\u1ea5t cho th\u1ea5y 91% ng\u01b0\u1eddi d\u00f9ng Instagram ho\u1ea1t \u0111\u1ed9ng g\u1ea7n \u0111\u00e2y th\u1eeba nh\u1eadn h\u1ecd xem video tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n.\u00a0<\/span><\/p>\n

        \"Reels<\/p>\n

        Reels tr\u00ean Instagram \u0111\u01b0\u1ee3c xem nhi\u1ec1u<\/p>\n<\/div>\n

        \u0110\u1eb7c bi\u1ec7t, c\u00e1c video Instagram c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n t\u1ea1i Facebook nh\u1edd t\u00ednh n\u0103ng chia s\u1ebb t\u1ef1 \u0111\u1ed9ng. Ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung c\u00f3 th\u1ec3 c\u00f9ng l\u00fac lan to\u1ea3 video marketing t\u1ea1i 2 n\u1ec1n t\u1ea3ng c\u00f9ng l\u00fac.<\/span><\/p>\n

        TikTok<\/b><\/h3>\n

        TikTok \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng to\u00e0n c\u1ea7u trong th\u1eddi gian ng\u1eafn v\u00e0 ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho video marketing. Trong n\u0103m 2023, TikTok c\u00f3 1,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, v\u00e0 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t m\u1ee9c 1,8 t\u1ef7 v\u00e0o cu\u1ed1i n\u0103m 2024. (Ngu\u1ed3n: <\/span>Business of Apps<\/span>).V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng v\u1ec1 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng, h\u00ecnh th\u1ee9c video marketing v\u1eabn thu h\u00fat t\u1edbi n\u0103m 2024. \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i, TikTok cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/p>\n

        Trong n\u0103m 2024 v\u00e0 t\u01b0\u01a1ng lai xa, video marketing s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu v\u00e0 h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. Do \u0111\u00f3, n\u1eafm r\u00f5 v\u00e0 th\u00edch nghi v\u1edbi xu h\u01b0\u1edbng video marketing 2024 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfn t\u1edbi th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh nh\u01b0 hi\u1ec7n nay.<\/span><\/p>\n

        Xem th\u00eam:<\/em><\/strong><\/p>\n

        Video marketing \u2013 xu h\u01b0\u1edbng digital marketing hot nh\u1ea5t hi\u1ec7n nay<\/em><\/strong><\/p>\n

        Khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 r\u1eddi m\u1eaft kh\u1ecfi video qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m<\/em><\/strong><\/p>\n

        Nh\u00e2n \u0111\u00f4i l\u01b0\u1ee3ng xem nh\u1edd video th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Theo nghi\u00ean c\u1ee9u c\u1ee7a <\/span>Wyzowl<\/span>, c\u00f3 t\u1edbi 51% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u01a1\u0323c kha\u0309o sa\u0301t c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chia s\u1ebb video v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd h\u01a1n b\u1ea5t k\u1ef3 lo\u1ea1i n\u1ed9i dung kh\u00e1c. Ti\u1ebfp n\u1ed1i n\u0103m 2023, video marketing h\u1ee9a h\u1eb9n l\u00e0 m\u1ed9t trong nh\u1eefng chi\u00ea\u0301n l\u01b0\u01a1\u0323c ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Nhi\u1ec1u h\u00ecnh th\u1ee9c video m\u1edbi \u0111\u00e3 ra \u0111\u1eddi v\u00e0 \u0111ang \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c d\u1ea1ng video \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, video t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ec1m n\u0103ng khi l\u00e0m video m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c n\u00ean n\u1eafm r\u00f5.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71066"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71066"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71066\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}