{"id":71074,"date":"2024-04-10T05:47:52","date_gmt":"2024-04-09T22:47:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-quan-diem-dinh-huong-marketing-theo-philip-kotler-va-gary-armstrong.html"},"modified":"2024-04-10T05:47:52","modified_gmt":"2024-04-09T22:47:52","slug":"5-quan-diem-dinh-huong-marketing-theo-philip-kotler-va-gary-armstrong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-quan-diem-dinh-huong-marketing-theo-philip-kotler-va-gary-armstrong.html","title":{"rendered":"5 Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng marketing theo Philip Kotler va\u0300 Gary Armstrong"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Philip Kotler kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u xu\u1ea5t s\u1eafc, m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh trong ng\u00e0nh ti\u1ebfp th\u1ecb v\u1edbi c\u00e1c quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. \u00d4ng \u0111\u00e3 ch\u1ec9 ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p. Trong cu\u00f4\u0301n sa\u0301ch \u201cNguy\u00ean ly\u0301 ti\u00ea\u0301p thi\u0323\u201d cu\u0309a Philip Kotler va\u0300 Gary Armstrong, co\u0301 5 quan \u0111i\u1ec3m\u00a0\u0111i\u0323nh h\u01b0\u01a1\u0301ng marketing \u0111a\u0303 \u0111\u01b0\u01a1\u0323c ch\u1ec9 ra:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng b\u00e1n h\u00e0ng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng x\u00e3 h\u1ed9i<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"1-dinh-huo-ng-marketing-la-gi\"><b>\u0110i\u0323nh h\u01b0\u01a1\u0301ng marketing l\u00e0 g\u00ec?<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110i\u0323nh h\u01b0\u01a1\u0301ng marketing\u00a0l\u00e0 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh v\u00e0 l\u00e0m r\u00f5 h\u00e0nh tr\u00ecnh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. \u0110\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb s\u1ebd c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb, k\u00eanh truy\u1ec1n th\u00f4ng, ph\u01b0\u01a1ng th\u1ee9c v\u00e0 n\u1ed9i dung ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110i\u0323nh h\u01b0\u01a1\u0301ng marketing\u00a0hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, m\u00e0 c\u00f2n gi\u00fap chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean \u0111i \u0111\u00fang h\u01b0\u1edbng, c\u00f3 th\u1ec3 c\u00e2n \u0111\u1ed1i \u0111\u01b0\u1ee3c quy\u1ec1n l\u1ee3i c\u1ee7a t\u1ed5 ch\u1ee9c, kh\u00e1ch h\u00e0ng v\u00e0 x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n<div id=\"attachment_29838\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29838\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-dinh-huong-tiep-thi-la-gi-e1709626033830.jpeg\" alt=\"\u0110\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb l\u00e0 g\u00ec?\" width=\"750\" height=\"536\" title=\"subiz-dinh-huong-tiep-thi-la-gi-e1709626033830\"><\/p>\n<p class=\"wp-caption-text\">\u0110\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb l\u00e0 g\u00ec?<\/p>\n<\/div>\n<h2 id=\"2-quan-diem-dinh-huo-ng-marketing\"><b>Quan \u0111i\u1ec3m \u0111i\u0323nh h\u01b0\u01a1\u0301ng marketing<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">S\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc, c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a marketing m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span><\/p>\n<h3 id=\"2-1-dinh-huong-san-xuat\"><b>\u0110\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t l\u00e0 quan \u0111i\u1ec3m marketing d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb thu h\u00fat nhi\u1ec1u h\u01a1n b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m s\u1eb5n c\u00f3 v\u00e0 c\u00f3 th\u1ec3 mua ngay v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh c\u00f9ng lo\u1ea1i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo \u0111\u00f3, quan \u0111i\u1ec3m n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb theo h\u01b0\u1edbng t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t \u0111\u00ea\u0309 gia\u0309m chi phi\u0301 tr\u00ean t\u01b0\u0300ng sa\u0309n ph\u00e2\u0309m nh\u0103\u0300m ta\u0323o ca\u0323nh tranh v\u00ea\u0300 gia\u0301. Th\u00eam va\u0300o \u0111o\u0301, \u0111i\u0323nh h\u01b0\u01a1\u0301ng sa\u0309n xu\u00e2\u0301t cu\u0303ng t\u1eadp trung v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi ph\u00e2n ph\u1ed1i, cung c\u00e2\u0301p sa\u0309n ph\u00e2\u0309m v\u01a1\u0301i gi\u00e1 th\u00e0nh th\u1ea5p v\u00e0 b\u00e1n s\u1ed1 l\u01b0\u1ee3ng l\u1edbn cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Amazon ho\u1eb7c Walmart l\u1ea1i th\u00e0nh c\u00f4ng khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p.<\/span><\/p>\n<div id=\"attachment_29840\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29840 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-dinh-huong-tiep-thi-san-xuat-e1709626653823.jpeg\" alt=\"Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng marketing theo h\u01b0\u1edbng s\u1ea3n xu\u1ea5t\" width=\"750\" height=\"500\" title=\"subiz-dinh-huong-tiep-thi-san-xuat-e1709626653823\"><\/p>\n<p class=\"wp-caption-text\">Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng marketing theo h\u01b0\u1edbng s\u1ea3n xu\u1ea5t<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u01afu \u0111i\u1ec3m:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gi\u1ea3m thi\u1ec3u chi ph\u00ed tr\u00ean t\u01b0\u0300ng sa\u0309n ph\u00e2\u0309m v\u00e0 t\u0103ng n\u0103ng su\u1ea5t cu\u0309a d\u00e2y chuy\u00ea\u0300n sa\u0309n xu\u00e2\u0301t<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u1ed1i \u01b0u ho\u00e1 kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, s\u1ea3n xu\u1ea5t \u0111\u1ed3ng b\u1ed9<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Ph\u1ea3n \u1ee9ng ch\u1eadm v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">R\u1ee7i ro t\u1ed3n kho cao<\/span><\/li>\n<\/ul>\n<h3 id=\"2-2-dinh-huong-san-pham\"><b>\u0110\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m\u00a0<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m l\u00e0 quan \u0111i\u1ec3m marketing d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng cao ho\u1eb7c c\u00f3 nh\u1eefng t\u00ednh n\u0103ng m\u1edbi.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo \u0111\u00f3, khi \u0111\u1ecbnh h\u01b0\u1edbng theo quan \u0111i\u1ec3m n\u00e0y th\u00ec doanh nghi\u1ec7p s\u1ebd <\/span><span style=\"font-weight: 400\">\u0111\u1eb7t s\u1ea3n ph\u1ea9m l\u00e0m trung t\u00e2m,<\/span><span style=\"font-weight: 400\"> t\u1eadp trung c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb<\/span><span style=\"font-weight: 400\"> v\u00e0o vi\u1ec7c<\/span><span style=\"font-weight: 400\"> c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c n\u00e2ng c\u1ea5p th\u00eam nhi\u1ec1u m\u1eabu m\u00e3 m\u1edbi. Tuy nhi\u00ean, c\u00e1ch \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u v\u00e0o t\u00ecnh tr\u1ea1ng \u201cthi\u1ec3n c\u1eadn\u201d, b\u1edfi vi\u1ec7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng v\u00e0 s\u00e1ng ki\u1ebfn c\u1ee7a doanh nghi\u1ec7p m\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<div id=\"attachment_29841\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29841 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-dinh-huong-tiep-thi-san-pham-e1709627260868.jpg\" alt=\"Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng pha\u0301t tri\u00ea\u0309n marketing theo s\u1ea3n ph\u1ea9m\" width=\"750\" height=\"421\" title=\"subiz-dinh-huong-tiep-thi-san-pham-e1709627260868\"><\/p>\n<p class=\"wp-caption-text\">Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng marketing theo h\u01b0\u1edbng s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">\u01afu \u0111i\u1ec3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u00f3 nhi\u1ec1u hi\u1ec7u n\u0103ng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Nh\u01b0\u1ee3c \u0111i\u1ec3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u0103ng chi ph\u00ed marketing, \u0111o\u0300i ho\u0309i n\u00f4\u0303 l\u01b0\u0323c x\u00e2y d\u01b0\u0323ng th\u01b0\u01a1ng hi\u00ea\u0323u<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ea5p<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Chi phi\u0301 nghi\u00ean c\u01b0\u0301u va\u0300 pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m cao<\/span><\/li>\n<\/ul>\n<h3 id=\"2-3-dinh-huong-ban-hang\"><b>\u0110\u1ecbnh h\u01b0\u1edbng b\u00e1n h\u00e0ng\u00a0<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng b\u00e1n h\u00e0ng l\u00e0 quan \u0111i\u1ec3m marketing d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u1ebfu h\u1ecd \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c \u0111\u1ec3 mua h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo \u0111\u00f3, khi \u0111\u1ecbnh h\u01b0\u1edbng theo quan \u0111i\u1ec3m n\u00e0y th\u00ec doanh nghi\u1ec7p s\u1ebd t\u1eadp trung v\u00e0o c\u00e1ch ti\u1ebfp th\u1ecb \u0111\u1ec3 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 s\u1eb5n, m\u00e0 kh\u00f4ng qua\u0301 chu\u0301 tro\u0323ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hay ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. C\u00e1ch \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb n\u00e0y c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng b\u00e3o ho\u00e0 ho\u1eb7c v\u1edbi m\u1ee5c \u0111\u00edch thu h\u1ed3i v\u1ed1n, gi\u1ea3i ph\u00f3ng h\u00e0ng t\u1ed3n kho v\u00e0 t\u1ea1o l\u1eadp \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 ra m\u1eaft c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/p>\n<div id=\"attachment_29842\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29842\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-dinh-huong-tiep-thi-ban-hang-e1709627416609.jpeg\" alt=\"Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng pha\u0301t tri\u00ea\u0309n marketing theo h\u01b0\u1edbng b\u00e1n h\u00e0ng\" width=\"750\" height=\"394\" title=\"subiz-dinh-huong-tiep-thi-ban-hang-e1709627416609\"><\/p>\n<p class=\"wp-caption-text\">Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng marketing theo h\u01b0\u1edbng b\u00e1n h\u00e0ng<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u01afu \u0111i\u1ec3m:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00fac \u0111\u1ea9y doanh s\u1ed1 ngay l\u1eadp t\u1ee9c<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ee9c mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u01b0\u1ee3c \u0111i\u1ec3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">R\u1ee7i ro v\u1ec1 l\u00f2ng trung th\u00e0nh v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">\u0110\u1ecbnh h\u01b0\u1edbng kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 l\u00e2u d\u00e0i<\/span><\/li>\n<\/ul>\n<h3 id=\"2-4-dinh-huong-xa-hoi\"><b>\u0110\u1ecbnh h\u01b0\u1edbng x\u00e3 h\u1ed9i\u00a0<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng b\u00e1n h\u00e0ng l\u00e0 quan \u0111i\u1ec3m marketing d\u1ef1a tr\u00ean c\u01a1 s\u1edf \u0111\u1ea1o \u0111\u1ee9c, nh\u1ea5n m\u1ea1nh vi\u1ec7c qu\u1ea3ng b\u00e1 nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u01b0\u1ee3t xa mong \u0111\u1ee3i, v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi c\u1ea3 m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo \u0111\u00f3, khi \u0111\u1ecbnh h\u01b0\u1edbng theo quan \u0111i\u1ec3m n\u00e0y th\u00ec doanh nghi\u1ec7p s\u1ebd ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p, s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong x\u00e3 h\u1ed9i.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">V\u00ed d\u1ee5: Cocoon, l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m thu\u1ea7n chay h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, t\u1eadp trung x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c, kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch cho l\u00e0n da kh\u00f4ng ch\u1ee9a h\u00f3a ch\u1ea5t, m\u00e0 c\u00f2n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng, ch\u01b0\u01a1ng tr\u00ecnh b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n<div id=\"attachment_29843\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29843\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-dinh-huong-tiep-thi-xa-hoi-e1709627727624.jpg\" alt=\"Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng pha\u0301t tri\u00ea\u0309n marketing theo h\u01b0\u1edbng x\u00e3 h\u1ed9i\" width=\"750\" height=\"500\" title=\"subiz-dinh-huong-tiep-thi-xa-hoi-e1709627727624\"><\/p>\n<p class=\"wp-caption-text\">Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng marketing theo h\u01b0\u1edbng x\u00e3 h\u1ed9i<\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">\u01afu \u0111i\u1ec3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Nh\u01b0\u1ee3c \u0111i\u1ec3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u0103ng chi ph\u00ed marketing, \u0111o\u0300i ho\u0309i n\u00f4\u0303 l\u01b0\u0323c x\u00e2y d\u01b0\u0323ng th\u01b0\u01a1ng hi\u00ea\u0323u<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kh\u00f3 ki\u1ec3m so\u00e1t n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nguy c\u01a1 th\u00f4ng \u0111i\u1ec7p b\u1ecb b\u00f3p m\u00e9o ho\u1eb7c hi\u1ec3u sai<\/span><\/li>\n<\/ul>\n<h3 id=\"2-5-dinh-huong-thi-truong\"><b>\u0110\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng\u00a0<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Quan \u0111i\u1ec3m v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng l\u00e0 quan \u0111i\u1ec3m marketing d\u1ef1a tr\u00ean vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo \u0111\u00f3, khi \u0111\u1ecbnh h\u01b0\u1edbng theo quan \u0111i\u1ec3m n\u00e0y th\u00ec doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. Tuy nhi\u00ean, \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0y c\u0169ng mang theo nhi\u1ec1u r\u1ee7i ro, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba khi kh\u00f4ng n\u1eafm b\u1eaft k\u1ecbp xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c.\u00a0<\/span><\/p>\n<div id=\"attachment_29844\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29844\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-dinh-huong-tiep-thi-thi-truong-e1709627836693.jpeg\" alt=\"Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng pha\u0301t tri\u00ea\u0309n marketing theo h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng\" width=\"750\" height=\"500\" title=\"subiz-dinh-huong-tiep-thi-thi-truong-e1709627836693\"><\/p>\n<p class=\"wp-caption-text\">Quan \u0111i\u00ea\u0309m \u0111i\u0323nh h\u01b0\u01a1\u0301ng marketing theo h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u01afu \u0111i\u1ec3m:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u1ed1i \u01b0u ho\u00e1 \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">X\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u01b0\u1ee3c \u0111i\u1ec3m:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u1ea7n ph\u1ea3i thay \u0111\u1ed5i li\u00ean t\u1ee5c \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kh\u00f4ng \u0111\u1ee7 t\u00e0i nguy\u00ean ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 th\u1ea5y \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c marketers x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n gi\u00fap ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u theo t\u1eebng giai \u0111o\u1ea1n ph\u00f9 h\u1ee3p. Ch\u1eb3ng h\u1ea1n, \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 theo h\u01b0\u1edbng s\u1ea3n ph\u1ea9m, x\u00e3 h\u1ed9i ho\u1eb7c th\u1ecb tr\u01b0\u1eddng. C\u00f2n \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a c\u00f3 v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 theo h\u01b0\u1edbng s\u1ea3n xu\u1ea5t ho\u1eb7c b\u00e1n h\u00e0ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Philip Kotler kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u xu\u1ea5t s\u1eafc, m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh trong ng\u00e0nh ti\u1ebfp th\u1ecb v\u1edbi c\u00e1c quan \u0111i\u1ec3m \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. \u00d4ng \u0111\u00e3 ch\u1ec9 ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p. Trong cu\u00f4\u0301n sa\u0301ch \u201cNguy\u00ean ly\u0301 ti\u00ea\u0301p thi\u0323\u201d cu\u0309a Philip Kotler va\u0300 Gary Armstrong, co\u0301 5 quan \u0111i\u1ec3m\u00a0\u0111i\u0323nh h\u01b0\u01a1\u0301ng marketing \u0111a\u0303 \u0111\u01b0\u01a1\u0323c ch\u1ec9 ra:<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71074"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71074"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71074\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}