{"id":71081,"date":"2024-04-10T06:48:22","date_gmt":"2024-04-09T23:48:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nghien-cuu-ve-content-marketing-hien-nay-dinh-dang-noi-dung-va-nen-tang-truyen-thong.html"},"modified":"2024-04-10T06:48:22","modified_gmt":"2024-04-09T23:48:22","slug":"nghien-cuu-ve-content-marketing-hien-nay-dinh-dang-noi-dung-va-nen-tang-truyen-thong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghien-cuu-ve-content-marketing-hien-nay-dinh-dang-noi-dung-va-nen-tang-truyen-thong.html","title":{"rendered":"Nghi\u00ean c\u01b0\u0301u v\u00ea\u0300 Content Marketing hi\u00ea\u0323n nay: \u0111i\u0323nh da\u0323ng, n\u00f4\u0323i dung va\u0300 n\u00ea\u0300n ta\u0309ng truy\u00ea\u0300n th\u00f4ng"},"content":{"rendered":"<div id=\"test\"><span style=\"font-weight: 400\">Content Marketing hi\u1ec7n nay \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn v\u00e0 ti\u00eau th\u1ee5 th\u00f4ng tin. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00f4\u0301i m\u0103\u0323t v\u1edbi s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung v\u00e0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">NPDigital<\/span><span style=\"font-weight: 400\"> \u0111a\u0303 tri\u00ea\u0309n khai m\u00f4\u0323t nghi\u00ean c\u01b0\u0301u \u0111\u00ea\u0309 ti\u0300m hi\u00ea\u0309u v\u00ea\u0300 b\u00f4\u0301i ca\u0309nh content marketing hi\u00ea\u0323n ta\u0323i. Nghi\u00ean c\u01b0\u0301u na\u0300y \u0111a\u0303 xem xe\u0301t 6 ma\u0323ng x\u00e3 h\u1ed9i l\u1edbn v\u00e0 ph\u00e2n t\u00edch t\u1ed5ng c\u1ed9ng 6.302.491 n\u1ed9i dung \u0111\u1ec3 xa\u0301c \u0111i\u0323nh va\u0300 x\u00ea\u0301p ha\u0323ng \u0111\u01b0\u01a1\u0323c ca\u0301c loa\u0323i n\u00f4\u0323i dung, \u0111i\u0323nh da\u0323ng n\u00f4\u0323i dung va\u0300 n\u00ea\u0300n ta\u0309ng truy\u00ea\u0300n th\u00f4ng \u0111ang mang la\u0323i hi\u00ea\u0323u qua\u0309 cao. Th\u00f4\u0301ng k\u00ea na\u0300y bao g\u00f4\u0300m 3 d\u01b0\u0303 li\u00ea\u0323u chi\u0301nh:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Da\u0323ng content marketing thu hu\u0301t nhi\u00ea\u0300u t\u01b0\u01a1ng ta\u0301c<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u00f4\u0323i dung content v\u0103n ba\u0309n \u0111\u01b0\u01a1\u0323c y\u00eau thi\u0301ch<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u00ea\u0300n ta\u0309ng content marketing hi\u00ea\u0323u qua\u0309<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29831\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29831 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-xep-hang-dinh-dang-content.jpg\" alt=\"X\u00ea\u0301p ha\u0323ng ca\u0301c \u0111i\u0323nh da\u0323ng n\u00f4\u0323i dung ta\u0323o ra nhi\u00ea\u0300u t\u01b0\u01a1ng ta\u0301c nh\u00e2\u0301t (Ngu\u00f4\u0300n: NP Digital)\" width=\"680\" height=\"572\" title=\"subiz-xep-hang-dinh-dang-content\"><\/p>\n<p class=\"wp-caption-text\">X\u00ea\u0301p ha\u0323ng ca\u0301c \u0111i\u0323nh da\u0323ng n\u00f4\u0323i dung ta\u0323o ra nhi\u00ea\u0300u t\u01b0\u01a1ng ta\u0301c nh\u00e2\u0301t (Ngu\u00f4\u0300n: NP Digital)<\/p>\n<\/div>\n<h2 id=\"1-dinh-dang-content-marketing-thu-hu-t-nhie-u-tuong-ta-c-nhat\"><b>\u0110i\u0323nh da\u0323ng content marketing thu hu\u0301t nhi\u00ea\u0300u t\u01b0\u01a1ng ta\u0301c nh\u00e2\u0301t<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Trong l\u0129nh v\u1ef1c Content Marketing, \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung n\u00e0o thu h\u00fat nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c nh\u1ea5t \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t v\u00e2\u0301n \u0111\u00ea\u0300 quan tr\u1ecdng, \u0111\u01b0\u01a1\u0323c nhi\u00ea\u0300u nha\u0300 ti\u00ea\u0301p thi\u0323 quan t\u00e2m. D\u01b0\u01a1\u0301i \u0111\u00e2y la\u0300 k\u00ea\u0301t qua\u0309 ma\u0300 NPDigital \u0111a\u0303 thu th\u00e2\u0323p \u0111\u01b0\u01a1\u0323c, v\u00ea\u0300 5 \u0111i\u0323nh da\u0323ng content marketing hi\u00ea\u0323u qua\u0309 v\u00e0 ph\u00f4\u0309 bi\u00ea\u0301n nh\u00e2\u0301t g\u00e2\u0300n \u0111\u00e2y:<\/span><\/p>\n<h3 id=\"1-1-video-ngan\"><b>Video ng\u1eafn<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00e1c video d\u1ea1ng ng\u1eafn \u0111\u01b0\u0301ng \u0111\u00e2\u0300u v\u00e0 l\u00e0 xu h\u01b0\u01a1\u0301ng content marketing, chi\u00ea\u0301m 31,38% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng b\u1ecb thu h\u00fat b\u1edfi n\u1ed9i dung ng\u1eafn g\u1ecdn, tr\u1ef1c quan, sinh \u0111\u1ed9ng va\u0300 h\u00e2\u0301p d\u00e2\u0303n.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: Video ng\u1eafn th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 d\u00e0i t\u1eeb v\u00e0i gi\u00e2y \u0111\u1ebfn m\u1ed9t v\u00e0i ph\u00fat, th\u01b0\u01a1\u0300ng co\u0301 n\u00f4\u0323i dung ng\u0103\u0301n go\u0323n, su\u0301c ti\u0301ch, \u0111i th\u0103\u0309ng va\u0300o v\u00e2\u0301n \u0111\u00ea\u0300 n\u00ean nhanh ch\u00f3ng thu h\u00fat \u0111\u01b0\u01a1\u0323c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: TikTok, Facebook (Reels), Instagram (Reels), Youtube (Shorts), Snapchat, Twitter.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ed9i dung: Nh\u1eefng video ng\u1eafn th\u01b0\u1eddng t\u1eadp trung v\u00e0o n\u1ed9i dung gi\u1ea3i tr\u00ed, h\u00e0i h\u01b0\u1edbc, tin t\u1ee9c nhanh,\u2026<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29820\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29820\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-content-marketing-video-ngan-e1709148708453.png\" alt=\"Video ng\u1eafn l\u00e0 xu h\u01b0\u01a1\u0301ng content marketing, thu h\u00fat nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c\" width=\"750\" height=\"422\" title=\"subiz-content-marketing-video-ngan-e1709148708453\"><\/p>\n<p class=\"wp-caption-text\">Video ng\u1eafn l\u00e0 xu h\u01b0\u01a1\u0301ng content marketing, thu h\u00fat nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c<\/p>\n<\/div>\n<h3 id=\"1-2-video-dai\"><b>Video d\u00e0i<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Video d\u1ea1ng d\u00e0i \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 15,51% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. M\u1eb7c d\u00f9 kh\u00f4ng h\u1ea5p d\u1eabn b\u1eb1ng video d\u1ea1ng ng\u1eafn nh\u01b0ng video d\u00e0i h\u01a1n v\u1eabn c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c k\u1ec3 chuy\u1ec7n v\u00e0 n\u1ed9i dung c\u00f3 chi\u1ec1u s\u00e2u.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: Video d\u00e0i th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 d\u00e0i t\u1eeb m\u1ed9t v\u00e0i ph\u00fat \u0111\u1ebfn v\u00e0i gi\u1edd, gi\u00fap truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p chi ti\u1ebft v\u00e0 s\u00e2u s\u1eafc.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: YouTube, IGTV tr\u00ean Instagram, Facebook Video.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">D\u1ea1ng n\u1ed9i dung: H\u01b0\u1edbng d\u1eabn chi ti\u1ebft, chia s\u1ebb kinh nghi\u1ec7m, n\u1ed9i dung gi\u00e1o d\u1ee5c, k\u00ea\u0309 chuy\u00ea\u0323n.<\/span><\/li>\n<\/ul>\n<h3 id=\"1-3-cuoc-phong-van-podcast-va-noi-chuyen-cua-chuyen-gia\"><b>Cu\u1ed9c ph\u1ecfng v\u1ea5n, podcast v\u00e0 n\u00f3i chuy\u1ec7n c\u1ee7a chuy\u00ean gia<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, podcast v\u00e0 c\u00e1c cu\u1ed9c n\u00f3i chuy\u1ec7n c\u1ee7a chuy\u00ean gia k\u1ebft h\u1ee3p l\u1ea1i chi\u1ebfm \u0111\u01b0\u1ee3c 13,84% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: D\u1ea1ng content n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1n gi\u1ea3 \u0111\u01b0\u1ee3c g\u1eb7p g\u1ee1 v\u00e0 th\u1ea3o lu\u1eadn v\u1edbi chuy\u00ean gia, chia s\u1ebb th\u00f4ng tin s\u00e2u r\u1ed9ng v\u00e0 ch\u00e2n th\u1ef1c.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: YouTube, Spotify, Apple Podcasts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">D\u1ea1ng n\u1ed9i dung: Ph\u1ecfng v\u1ea5n chuy\u00ean gia, th\u1ea3o lu\u1eadn v\u1ea5n \u0111\u1ec1 chuy\u00ean ng\u00e0nh.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29818\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29818\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-content-marketing-podcast-e1709148694662.jpg\" alt=\"Kh\u00e1n gi\u1ea3 quan t\u00e2m nhi\u1ec1u t\u1edbi n\u1ed9i dung ph\u1ecfng v\u1ea5n, podcast\" width=\"750\" height=\"393\" title=\"subiz-content-marketing-podcast-e1709148694662\"><\/p>\n<p class=\"wp-caption-text\">Kh\u00e1n gi\u1ea3 quan t\u00e2m nhi\u1ec1u t\u1edbi n\u1ed9i dung ph\u1ecfng v\u1ea5n, podcast<\/p>\n<\/div>\n<h3 id=\"1-4-video-truc-tiep-meme-va-noi-dung-do-nguoi-dung-tao-ugc\"><b>Video tr\u1ef1c ti\u1ebfp, meme v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC)<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Video tr\u1ef1c ti\u1ebfp, meme v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng ta\u0323o (UGC) chi\u1ebfm kho\u1ea3ng 10% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi c\u1ed9ng \u0111\u1ed3ng, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem t\u1ea1o n\u1ed9i dung.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: Facebook Live, Instagram Live, YouTube Live, TikTok Live.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">D\u1ea1ng n\u1ed9i dung: Tr\u1ef1c ti\u1ebfp s\u1ef1 ki\u1ec7n, th\u00e1ch th\u1ee9c ng\u01b0\u1eddi xem, n\u1ed9i dung h\u00e0i h\u01b0\u1edbc v\u00e0 s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<h3 id=\"1-5-bai-dang-tren-blog-va-do-hoa-thong-tin\"><b>B\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 \u0111\u1ed3 h\u1ecda th\u00f4ng tin<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 \u0111\u1ed3 h\u1ecda th\u00f4ng tin, chi\u1ebfm 6,47% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u00f2n l\u1ea1i. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1eb7c d\u00f9 nh\u1eefng \u0111\u1ecbnh d\u1ea1ng n\u00e0y v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: N\u1ed9i dung chia s\u1ebb th\u00f4ng tin chi ti\u1ebft, s\u1eed d\u1ee5ng \u0111\u1ed3 h\u1ecda v\u00e0 bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 tr\u00ecnh b\u00e0y th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 thu h\u00fat.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: WordPress, Medium, Blogger, Pinterest, Instagram.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">D\u1ea1ng n\u1ed9i dung: B\u00e0i vi\u1ebft blog th\u01b0\u1eddng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u. \u0110\u1ed3 h\u1ecda th\u00f4ng tin gi\u00fap truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin m\u1ed9t c\u00e1ch tr\u1ef1c quan.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29822\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29822\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-xu-huong-content-marketing-blog-e1709148721160.jpg\" alt=\"B\u00e0i \u0111\u0103ng blog l\u00e0 d\u1ea1ng content k\u00e9m thu h\u00fat v\u00e0 h\u1ea5p d\u1eabn t\u01b0\u01a1ng t\u00e1c\" width=\"750\" height=\"422\" title=\"subiz-xu-huong-content-marketing-blog-e1709148721160\"><\/p>\n<p class=\"wp-caption-text\">B\u00e0i \u0111\u0103ng blog l\u00e0 d\u1ea1ng content k\u00e9m thu h\u00fat v\u00e0 h\u1ea5p d\u1eabn t\u01b0\u01a1ng t\u00e1c<\/p>\n<\/div>\n<h2 id=\"2-no-i-dung-content-van-ban-duo-c-yeu-thi-ch\"><b>N\u00f4\u0323i dung content v\u0103n ba\u0309n \u0111\u01b0\u01a1\u0323c y\u00eau thi\u0301ch<\/b><\/h2>\n<p><span style=\"font-weight: 400\">C\u00e1c lo\u1ea1i n\u00f4\u0323i dung content marketing thu hu\u0301t da\u0323ng v\u0103n ba\u0309n ng\u00e0y ca\u0300ng \u0111a da\u0323ng. \u0110\u00ea\u0309 h\u1ea5p d\u1eabn kha\u0301ch ha\u0300ng va\u0300 ta\u0323o ra nh\u01b0\u0303ng n\u00f4\u0323i dung s\u00e1ng t\u1ea1o, th\u00fa v\u1ecb v\u00e0 m\u1edbi l\u1ea1, ca\u0301c nha\u0300 ti\u00ea\u0301p thi\u0323 co\u0301 th\u00ea\u0309 tham kha\u0309o s\u00f4\u0301 li\u00ea\u0323u sau:<\/span><\/p>\n<div id=\"attachment_29830\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29830 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-xep-hang-noi-dung-content.jpg\" alt=\"X\u00ea\u0301p ha\u0323ng ca\u0301c n\u00f4\u0323i dung v\u0103n ba\u0309n \u0111\u01b0\u01a1\u0323c y\u00eau thi\u0301ch nh\u00e2\u0301t (Ngu\u00f4\u0300n: NP Digital)\" width=\"680\" height=\"572\" title=\"subiz-xep-hang-noi-dung-content\"><\/p>\n<p class=\"wp-caption-text\">X\u00ea\u0301p ha\u0323ng ca\u0301c n\u00f4\u0323i dung v\u0103n ba\u0309n \u0111\u01b0\u01a1\u0323c y\u00eau thi\u0301ch nh\u00e2\u0301t (Ngu\u00f4\u0300n: NP Digital)<\/p>\n<\/div>\n<h3 id=\"2-1-noi-dung-huong-dan\"><b>N\u1ed9i dung \u201cH\u01b0\u1edbng d\u1eabn\u201d<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ed9i dung \u201cH\u01b0\u1edbng d\u1eabn\u201d \u0111\u01b0\u0301ng \u0111\u00e2\u0300u, t\u1ea1o ra 38,53% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u00ea\u0301m gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: Cung c\u1ea5p h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t nhi\u1ec7m v\u1ee5 ho\u1eb7c gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: Blog, YouTube, Medium, LinkedIn.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung: H\u01b0\u1edbng d\u1eabn l\u00e0m vi\u1ec7c, tutorial s\u1ea3n ph\u1ea9m, b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29821\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29821\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-noi-dung-content-marketing-huong-dan-e1709148715216.jpg\" alt=\"\u201cH\u01b0\u1edbng d\u1eabn\u201d l\u00e0 n\u00f4\u0323i dung content marketing thu hu\u0301t, \u0103n kh\u00e1ch nh\u1ea5t\" width=\"750\" height=\"600\" title=\"subiz-noi-dung-content-marketing-huong-dan-e1709148715216\"><\/p>\n<p class=\"wp-caption-text\">\u201cH\u01b0\u1edbng d\u1eabn\u201d l\u00e0 n\u00f4\u0323i dung content marketing thu hu\u0301t, \u0103n kh\u00e1ch nh\u1ea5t<\/p>\n<\/div>\n<h3 id=\"2-2-bao-chi-blog\"><b>B\u00e1o ch\u00ed\/Blog<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cBa\u0301o chi\u0301\/blog\u201d \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 32,71% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. M\u1ecdi ng\u01b0\u1eddi th\u00edch n\u1ed9i dung ba\u0301o chi\u0301, blog \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: Cung c\u1ea5p th\u00f4ng tin m\u1edbi nh\u1ea5t, b\u00e0i vi\u1ebft ph\u00e2n t\u00edch, \u00fd ki\u1ebfn c\u00e1 nh\u00e2n.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: Website tin t\u1ee9c, blog c\u00e1 nh\u00e2n, LinkedIn.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung: Tin t\u1ee9c, b\u00e0i vi\u1ebft ph\u00e2n t\u00edch, b\u00e0i vi\u1ebft \u00fd ki\u1ebfn c\u00e1 nh\u00e2n,\u2026<\/span><\/li>\n<\/ul>\n<h3 id=\"2-3-cac-su-kien-hien-tai\"><b>C\u00e1c s\u1ef1 ki\u1ec7n hi\u1ec7n t\u1ea1i\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ed9i dung n\u00e0y chi\u1ebfm 7,49% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. Con s\u00f4\u0301 na\u0300y cho th\u00e2\u0301y ng\u01b0\u1eddi d\u00f9ng tr\u00ean ma\u0323ng xa\u0303 h\u00f4\u0323i quan t\u00e2m va\u0300 mong mu\u00f4\u0301n \u0111\u01b0\u01a1\u0323c c\u00e2\u0323p nh\u00e2\u0323t ki\u0323p th\u01a1\u0300i v\u1ec1 nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: Ph\u1ea3n \u00e1nh v\u1ec1 s\u1ef1 ki\u1ec7n, tin t\u1ee9c n\u00f3ng h\u1ed5i.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: Twitter, Facebook, Instagram, blog.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung: B\u1ea3n tin, b\u00e0i vi\u1ebft ph\u1ea3n \u00e1nh, ph\u00e2n t\u00edch s\u1ef1 ki\u1ec7n.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29814\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29814\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-content-marketing-ban-tin-su-kien-hien-tai-e1709148663142.png\" alt=\"C\u00e1c b\u1ea3n tin s\u1ef1 ki\u1ec7n hi\u1ec7n t\u1ea1i thu h\u00fat m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u1ed5n \u0111\u1ecbnh\" width=\"750\" height=\"500\" title=\"subiz-content-marketing-ban-tin-su-kien-hien-tai-e1709148663142\"><\/p>\n<p class=\"wp-caption-text\">C\u00e1c b\u1ea3n tin s\u1ef1 ki\u1ec7n hi\u1ec7n t\u1ea1i thu h\u00fat m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u1ed5n \u0111\u1ecbnh<\/p>\n<\/div>\n<h3 id=\"2-4-cac-cuoc-phong-van-va-ba-o-ca-o-chuyen-mon\"><b>\u201cC\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n\u201d v\u00e0 \u201cba\u0301o ca\u0301o chuy\u00ean m\u00f4n\u201d\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Chi\u1ebfm t\u01b0\u0300 3-5% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. Nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean s\u00e2u t\u1eeb c\u00e1c ngu\u1ed3n \u0111\u00e1ng tin c\u1eady v\u00e2\u0303n thu hu\u0301t va\u0300 \u0111\u01b0\u01a1\u0323c ng\u01b0\u01a1\u0300i du\u0300ng ma\u0323ng xa\u0303 h\u00f4\u0323i quan t\u00e2m.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: T\u01b0\u01a1ng t\u00e1c v\u1edbi chuy\u00ean gia, chia s\u1ebb th\u00f4ng tin s\u00e2u r\u1ed9ng v\u00e0 chuy\u00ean s\u00e2u.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: Blog, podcast, LinkedIn.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung: Ph\u1ecfng v\u1ea5n chuy\u00ean gia, b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u, chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh.<\/span><\/li>\n<\/ul>\n<h3 id=\"2-5-cau-chuyen-va-noi-dung-tuong-thuat-khac\"><b>C\u00e2u chuy\u1ec7n v\u00e0 n\u1ed9i dung t\u01b0\u1eddng thu\u1eadt kh\u00e1c\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00e2u chuy\u1ec7n v\u00e0 n\u1ed9i dung t\u01b0\u1eddng thu\u1eadt chi\u1ebfm 3,97% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ed5 bi\u1ebfn nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nh\u01b0ng c\u00e2u chuy\u1ec7n v\u1eabn c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: T\u1eadp trung v\u00e0o vi\u1ec7c k\u1ec3 chuy\u1ec7n v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc h\u1ea5p d\u1eabn.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn: Blog, Medium, Instagram, LinkedIn.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung: C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng, h\u1ecdc h\u1ecfi t\u1eeb th\u1ea5t b\u1ea1i, h\u00e0nh tr\u00ecnh c\u00e1 nh\u00e2n.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29819\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29819\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-content-marketing-tuong-thuat-cau-chuyen-e1709148701206.jpg\" alt=\"Content t\u01b0\u1eddng thu\u1eadt c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i, thu h\u00fat t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3\" width=\"750\" height=\"469\" title=\"subiz-content-marketing-tuong-thuat-cau-chuyen-e1709148701206\"><\/p>\n<p class=\"wp-caption-text\">Content t\u01b0\u1eddng thu\u1eadt c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i, thu h\u00fat t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3<\/p>\n<\/div>\n<h3 id=\"2-6-cac-loai-noi-dung-dua-tren-van-ban-khac\"><b>C\u00e1c lo\u1ea1i n\u1ed9i dung d\u1ef1a tr\u00ean v\u0103n b\u1ea3n kh\u00e1c<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00e1c lo\u1ea1i n\u1ed9i dung d\u1ef1a tr\u00ean v\u0103n b\u1ea3n kh\u00e1c chi\u1ebfm 9,90% m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u00f2n l\u1ea1i.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: \u0110a d\u1ea1ng, c\u00f3 th\u1ec3 l\u00e0 b\u00e0i th\u01a1, tr\u00edch \u0111o\u1ea1n, ngh\u1ec7 thu\u1eadt v\u0103n b\u1ea3n.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng: Blog ngh\u1ec7 thu\u1eadt, Instagram, Medium.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ee7 \u0111\u1ec1 n\u1ed9i dung ch\u1ee7 y\u1ebfu: V\u0103n b\u1ea3n s\u00e1ng t\u1ea1o, b\u00e0i th\u01a1, nh\u1eadt k\u00fd c\u00e1 nh\u00e2n, ngh\u1ec7 thu\u1eadt v\u0103n b\u1ea3n \u0111\u1ed9c \u0111\u00e1o.<\/span><\/li>\n<\/ul>\n<h2 id=\"3-ca-c-ne-n-tang-content-marketing-duo-c-yeu-thi-ch-nhat\"><b>Ca\u0301c n\u00ea\u0300n ta\u0309ng content marketing \u0111\u01b0\u01a1\u0323c y\u00eau thi\u0301ch nh\u00e2\u0301t<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Trong ca\u0301c chi\u00ea\u0301n di\u0323ch Content Marketing, s\u1ef1 l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng chia s\u1ebb c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn hi\u1ec7u su\u1ea5t v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a n\u1ed9i dung. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 th\u00f4\u0301ng k\u00ea ca\u0301c n\u1ec1n t\u1ea3ng chia s\u1ebb n\u1ed9i dung \u0111ang nh\u00e2\u0323n \u0111\u01b0\u01a1\u0323c s\u01b0\u0323 \u01b0a thi\u0301ch cu\u0309a \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi s\u1eed d\u1ee5ng:<\/span><\/p>\n<div id=\"attachment_29829\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29829 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-xep-hang-nen-tang-content.jpg\" alt=\"X\u00ea\u0301p ha\u0323ng ca\u0301c n\u00ea\u0300n ta\u0309ng content \u0111\u01b0\u01a1\u0323c y\u00eau thi\u0301ch nh\u00e2\u0301t (Ngu\u00f4\u0300n: NP Digital)\" width=\"680\" height=\"572\" title=\"subiz-xep-hang-nen-tang-content\"><\/p>\n<p class=\"wp-caption-text\">X\u00ea\u0301p ha\u0323ng ca\u0301c n\u00ea\u0300n ta\u0309ng content \u0111\u01b0\u01a1\u0323c y\u00eau thi\u0301ch nh\u00e2\u0301t (Ngu\u00f4\u0300n: NP Digital)<\/p>\n<\/div>\n<h3 id=\"3-1-instagram\"><b>Instagram<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t v\u1edbi 28,19% b\u00e0i \u0111\u0103ng do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng Instagram r\u1ea5t t\u01b0\u01a1ng t\u00e1c v\u00e0 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c xem n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng kh\u00e1c t\u1ea1o.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: H\u00ecnh \u1ea3nh v\u00e0 video chia s\u1ebb ng\u1eafn g\u1ecdn, s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua \u201cl\u01b0\u1ee3t th\u00edch\u201d v\u00e0 \u201cb\u00ecnh lu\u1eadn\u201d.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00edch h\u1ee3p cho: C\u00e1c n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o bao g\u1ed3m h\u00ecnh \u1ea3nh \u0111\u1eb9p, ngh\u1ec7 thu\u1eadt, th\u1eddi trang, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, n\u1ed9i dung gi\u00e1o d\u1ee5c ng\u1eafn g\u1ecdn.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u01b0\u01a1ng ti\u1ec7n: H\u00ecnh \u1ea3nh, video ng\u1eafn, Instagram Stories. M\u1edbi \u0111\u00e2y, Instagram ph\u00e1t tri\u1ec3n IGTV cho video d\u00e0i h\u01a1n v\u00e0 Instagram Reels cho video ng\u1eafn h\u1ea5p d\u1eabn.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29816\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29816\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-content-marketing-nen-tang-instagram-e1709148676103.jpg\" alt=\"Instagram l\u00e0 n\u00ea\u0300n ta\u0309ng content marketing hi\u00ea\u0323u qua\u0309 nh\u1ea5t\" width=\"750\" height=\"394\" title=\"subiz-content-marketing-nen-tang-instagram-e1709148676103\"><\/p>\n<p class=\"wp-caption-text\">Instagram l\u00e0 n\u00ea\u0300n ta\u0309ng content marketing hi\u00ea\u0323u qua\u0309 nh\u1ea5t<\/p>\n<\/div>\n<h3 id=\"3-2-youtube\"><b>YouTube<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">YouTube \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 27,04% b\u00e0i \u0111\u0103ng do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do YouTube l\u00e0 n\u1ec1n t\u1ea3ng n\u01a1i m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng chia s\u1ebb video v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ri\u00eang h\u1ecd.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: Video ch\u1ea5t l\u01b0\u1ee3ng cao, kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao th\u00f4ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00edch h\u1ee3p cho: Video d\u00e0i, h\u01b0\u1edbng d\u1eabn chi ti\u1ebft, gi\u1ea3i tr\u00ed, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, n\u1ed9i dung gi\u00e1o d\u1ee5c chuy\u00ean s\u00e2u.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u01b0\u01a1ng ti\u1ec7n: Video d\u00e0i, livestream, YouTube Shorts (video ng\u1eafn). YouTube Shorts \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi TikTok v\u00e0 Instagram Reels.<\/span><\/li>\n<\/ul>\n<h3 id=\"3-3-tiktok\"><b>TikTok<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">TikTok \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 ba v\u1edbi 23,94% b\u00e0i \u0111\u0103ng do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: Video ng\u1eafn ch\u1ea5t l\u01b0\u1ee3ng cao, hi\u1ec7u \u1ee9ng \u0111\u1eb7c s\u1eafc, t\u01b0\u01a1ng t\u00e1c nhanh qua \u201cth\u00edch\u201d v\u00e0 \u201ctheo d\u00f5i\u201d.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00edch h\u1ee3p cho: N\u1ed9i dung s\u00e1ng t\u1ea1o, gi\u1ea3i tr\u00ed, th\u1eed th\u00e1ch, qu\u1ea3ng c\u00e1o ng\u1eafn.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u01b0\u01a1ng ti\u1ec7n: Video ng\u1eafn (15-60 gi\u00e2y), \u00e2m nh\u1ea1c, hi\u1ec7u \u1ee9ng \u0111\u1eb7c bi\u1ec7t.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29817\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29817\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-content-marketing-nen-tang-tiktok-phat-trien-e1709148687594.jpg\" alt=\"TikTok l\u00e0 n\u00ea\u0300n ta\u0309ng hi\u00ea\u0323u qua\u0309 cho nh\u1eefng video ng\u1eafn s\u00e1ng t\u1ea1o\" width=\"750\" height=\"500\" title=\"subiz-content-marketing-nen-tang-tiktok-phat-trien-e1709148687594\"><\/p>\n<p class=\"wp-caption-text\">TikTok l\u00e0 n\u00ea\u0300n ta\u0309ng hi\u00ea\u0323u qua\u0309 cho nh\u1eefng video ng\u1eafn s\u00e1ng t\u1ea1o<\/p>\n<\/div>\n<h3 id=\"3-4-facebook\"><b>Facebook<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 t\u01b0 v\u1edbi 9,85% b\u00e0i \u0111\u0103ng do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. L\u00ed do l\u00e0 v\u00ec Facebook l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed5ng qu\u00e1t, kh\u00f4ng t\u1eadp trung v\u00e0o n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: \u0110a d\u1ea1ng lo\u1ea1i n\u1ed9i dung, t\u1eeb h\u00ecnh \u1ea3nh \u0111\u1ebfn video v\u00e0 b\u00e0i vi\u1ebft v\u0103n b\u1ea3n, t\u01b0\u01a1ng t\u00e1c qua \u201cth\u00edch\u201d, \u201cb\u00ecnh lu\u1eadn\u201d v\u00e0 \u201cchia s\u1ebb\u201d.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00edch h\u1ee3p cho: M\u1ecdi l\u0129nh v\u1ef1c, doanh nghi\u1ec7p, n\u1ed9i dung \u0111a d\u1ea1ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u01b0\u01a1ng ti\u1ec7n: H\u00ecnh \u1ea3nh, video, livestream, b\u00e0i vi\u1ebft v\u0103n b\u1ea3n. Facebook Watch v\u00e0 Facebook Reel m\u1edbi ph\u00e1t tri\u1ec3n g\u1ea7n \u0111\u00e2y d\u00e0nh ri\u00eang cho n\u1ed9i dung video.<\/span><\/li>\n<\/ul>\n<h3 id=\"3-5-linkedin\"><b>LinkedIn<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">LinkedIn \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed cu\u1ed1i c\u00f9ng v\u1edbi 2,39% b\u00e0i \u0111\u0103ng do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do LinkedIn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng chuy\u00ean nghi\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1eb7c \u0111i\u1ec3m: Ch\u1ee7 y\u1ebfu cho n\u1ed9i dung chuy\u00ean nghi\u1ec7p v\u00e0 k\u1ebft n\u1ed1i doanh nghi\u1ec7p, t\u01b0\u01a1ng t\u00e1c qua \u201clike\u201d, \u201ccomment\u201d v\u00e0 \u201cshare\u201d.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00edch h\u1ee3p cho: N\u1ed9i dung chuy\u00ean ng\u00e0nh, chia s\u1ebb ki\u1ebfn th\u1ee9c, networking.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u01b0\u01a1ng ti\u1ec7n: B\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, video chia s\u1ebb ki\u1ebfn th\u1ee9c.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_29815\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29815\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2024\/04\/subiz-content-marketing-nen-tang-chuyen-nghiep-linkedin-e1709148670614.jpg\" alt=\"LinkedIn l\u00e0 n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng n\u1ed9i dung chuy\u00ean s\u00e2u\" width=\"750\" height=\"422\" title=\"subiz-content-marketing-nen-tang-chuyen-nghiep-linkedin-e1709148670614\"><\/p>\n<p class=\"wp-caption-text\">LinkedIn l\u00e0 n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng n\u1ed9i dung chuy\u00ean s\u00e2u<\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">B\u1ed1i c\u1ea3nh Content Marketing ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng v\u00e0 ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt v\u00e0 th\u00edch nghi \u0111\u1ec3 duy tr\u00ec s\u1ef1 thu h\u00fat. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ed5i m\u1edbi trong x\u00e2y d\u01b0\u0323ng n\u00f4\u0323i dung va\u0300 g\u1eedi th\u00f4ng \u0111i\u1ec7p. Nh\u1eefng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra n\u1ed9i dung s\u00e1ng t\u1ea1o, gi\u00e1o d\u1ee5c, ch\u00e2\u0301t l\u01b0\u01a1\u0323ng caos\u1ebd c\u00f3 c\u01a1 h\u1ed9i thu hu\u0301t t\u01b0\u01a1ng ta\u0301c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u01b0\u0303 v\u01b0\u0303ng v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng \u0111\u00f4ng \u0111a\u0309o.<\/span><\/p>\n<p style=\"text-align: justify\"><strong><em>Xem th\u00eam:<\/em><\/strong><\/p>\n<p style=\"text-align: justify\"><strong><em>Ca\u0301c xu h\u01b0\u01a1\u0301ng content 2024 th\u1ecbnh h\u00e0nh<\/em><\/strong><\/p>\n<p style=\"text-align: justify\"><strong><em>C\u00e1c c\u00f4ng c\u1ee5 content marketing d\u00e2n trong ng\u00e0nh kh\u00f4ng th\u1ec3 b\u1ecf qua<\/em><\/strong><\/p>\n<p style=\"text-align: justify\"><strong><em>C\u00f4ng c\u1ee5 AI content marketing c\u00f3 th\u1ec3 t\u1ea1o nh\u1eefng d\u1ea1ng n\u1ed9i dung ti\u1ebfp th\u1ecb n\u00e0o?<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content Marketing hi\u1ec7n nay \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn v\u00e0 ti\u00eau th\u1ee5 th\u00f4ng tin. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00f4\u0301i m\u0103\u0323t v\u1edbi s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71081"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=71081"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/71081\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=71081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=71081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=71081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}