<\/a><\/p>\n\u201cL\u00e0 t\u01b0 t\u01b0\u1edfng \u0111\u1ecbnh h\u01b0\u1edbng marketing ch\u1ec9 \u0111\u1ea1o \u0111\u01a1n v\u1ecb kinh doanh v\u1edbi hy v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh\u201d.<\/h4>\n
Bao g\u1ed3m nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh marketing c\u1ee5 th\u1ec3 h\u01a1n cho th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb, marketing h\u1ed7n h\u1ee3p v\u00e0 c\u00e1c m\u1ee9c chi ph\u00ed marketing.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c marketing v\u1ea1ch ra c\u00e1ch th\u1ee9c m\u1ed9t doanh nghi\u1ec7p \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cho ch\u00ednh m\u00ecnh.<\/p>\n
K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 hai kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed9t c\u00f4ng ty. M\u1eb7c d\u00f9 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn nhau, nh\u01b0ng hai kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 m\u1ee5c ti\u00eau v\u00e0 ph\u1ea1m vi kh\u00e1c nhau.<\/p>\n
\u00a0K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng:<\/h3>\n
K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng. K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
\u00a0Chi\u1ebfn l\u01b0\u1ee3c marketing:<\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n m\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u1ec1 ra \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh c\u00f4ng ty trong m\u1eaft kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00f2i h\u1ecfi nhi\u1ec1u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh, c\u00f9ng v\u1edbi vi\u1ec7c \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c.<\/p>\n
T\u00f3m l\u1ea1i, k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu, trong khi chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n v\u00e0 to\u00e0n di\u1ec7n nh\u1eb1m \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"
Theo Jauch and Glueck (1993) \u201cChi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch duy nh\u1ea5t, chung v\u00e0 li\u00ean k\u1ebft c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c c\u01a1 h\u1ed9i kinh doanh. N\u00f3 g\u1eafn c\u00e1c \u01b0u th\u1ebf c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng\u201d. Ngo\u00e0i ra c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,240],"tags":[289],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7119"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=7119"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/7119\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=7119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=7119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=7119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}